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BUTZER
mbutzer@yahoo.com
Austin, TX 78705 • (214) 384-0082
EDUCATION
The University of Texas at Austin Bachelor of Science in Advertising, Stan Richards School of Advertising (5/2019)
Business Foundations Certificate – McCombs School of Business (5/2019)
Accepted into, participating in TexasMedia Sequence Academic Program
Overall GPA: 3.50
ESADE Business & Law School, International Marketing & Consumer Behavior (coursework) 7/2017
Barcelona, Spain
EXPERIENCE
North Texas Food Bank – Corporate Engagement Associate, Dallas, TX Summer 2018
Managed and organized NTFB’s two major summer special events, which includedcontinuous
communications with corporate sponsors and local food vendors
Prepared tactical report for the CMO that focused on the untapped eSports market and
outlined a strategy for gamers to sponsor NTFB during live streams
Prepared and delivered multiple presentations to the Corporate Engagement Team:
(1) recommended fresh and targeted content design for NTFB’s new corporate engagement
website; and
(2) proposed method for implementation of Venmo to facilitate NTFB’s donation process
Actively maintained corporate donor information in the Blackbaud CRM system database
Pro Player Foundation – Special Events Intern, Austin, TX/San Diego, CA 3/2016 – Present
Helped organize, and solicited donations for, the Foundation’s two charity events (host: Earl Campbell)
Coordinated with hotels, restaurants, Hall of Fame guests of honor, and auction contributors
ACADEMIC PROJECTS
CLIF Bar & Company Media Plan Fall 2018
Designed a media strategy on behalf of CLIF Bar & Company for 2019 to reach new/young
consumers between the ages of 18-35 through new sports and music media channels
The strategy integrated various media channels in 8 geographic locations in the United States with a
budget of $2 million
Texas Central/Texas Bullet Train Communication Strategy Fall 2018
Developed a communication strategy for the Texas Bullet Train, a proposed 240‐mile‐long high‐speed
rail system that will connect passengers between DFW and Houston in less than 90 minutes
The strategy is designed to increase brand awareness and drive positive social interaction online among
consumers in the Millennial and Generation Z demographic segments
LEADERSHIP EXPERIENCE AND ACTIVITIES
Sigma Chi Fraternity – Tribune (Director of Alumni Relations)/Exec. Member 12/2016 – 1/2018
Interacted and communicated weekly with the alumni about fraternity status
Apprised alumni about upcoming events and the chapter’s ongoing philanthropic work
Prepared the chapter’s magazine, The Longhorn Sig, and distributed to alumni
All Mike’d Up with J. Cole – Radio Show Host 9/2016 – Present
Host of a weekly KVRX 91.7 FM sports radio show (more than 35,000 views on Facebook per show )
HONORS
Awarded Male MVP Media Foundations (Course ADV345J, class of ca. 150 students) Spring 2018
Sigma Chi Academic Achievement Award Fall 2015, Spring/Fall 2016, Spring/Fall 2017, Spring2018
Awarded Mr. Coppell High School and the 2015 KCBY Television Leadership Award Spring 2015
ADDITIONAL INFORMATION
Computer & Software Skills: Microsoft Office, Google Ad Words, Google Analytics, Adobe Premiere Pro
Interests: The Digital Age, Film, Basketball, Traveling
Work Eligibility: Eligible to work in the U.S. with no restrictions