bettingmetrics.

com Hello

Sports betting platform that combines all betting activities in one

place – recognized as the Bloomberg of sports betting

Private & confidential 1

bettingmetrics.com John’s betting lifecycle

John
places a bet
pre-bet activities post-bet activities
✔

2.20
2.30
2.40 2:1
Alerts Content Statistics Odds Bookies Results Track Analyse

Expand to pre-bet services

Private & confidential 2

bettingmetrics.com Bettingmetrics traction

65+
2800 7% 135k 65+
Premium Members
Registered Avg. monthly Bets tracked Premium
Users growth users

 First revenue from advertisement in January 2019

 First revenue from BM market place in February 2019
 Validated all 4 revenue channels

Private & confidential 3

 bettingmetrics.com Market Size

£26 billion
sports betting

The market volume of online gaming is forecasted to reach 51.96 billion U.S. dollars in 2018, more
than doubling since 2009.

Private & confidential 4

bettingmetrics.com Intersection

John Mike
20% of £26 billion 80% of £26 billion
sportsbook market sportsbook market

Bets £100+ Bets £5-£50 per bet

Smart guy, likes data Wants to be like John

I want to sell my tips I want multiple bookie accounts like John

I am willing to pay to analyse my data I want to pay to follow John’s advice

Private & confidential 5

bettingmetrics.com Business Model

John Mike
Marketplace Commission
We connect John with Mike and
charge 30% on each tip sold

Freemium Affiliate Marketing

We charge John £9.90 per/m for We receive 30% lifetime
advanced analytics and AI commission for each new bettor
algorithms referred to a bookmaker

Generates revenue Generates Revenue

Private & confidential 6

bettingmetrics.com Timeline Self-funded investment

June 2016 Aug 2016 Nov 2016 Dec 2016

Idea conceived Joined Accelerator Accelerator Winners New office

Feb 2017
May 18 Jan 2018 Nov 2017 Aug 2017 Launched Prototype
Raised More Funds Launched PRO version Cash Investment 3 people joined the team

Aug 18 Nov 18 Jan 19 June 19 Nov 19

Odds Comparison Marketplace (eToro) Free tipster Full Integration with Automatically follow
competition various bookies tipsters

Private & confidential 7

 bettingmetrics.com Future development plan

Our team delivers on an agile pipeline of features. This ensures we maintain our technical edge on
competitors and we gain market share!

DEC-18 JAN-18 FEB-19 MAR-19 APR-19 MAY-19 JUN-19 JUL-19 AUG-19 SEP-19 OCT-19 NOV-19

Marketplace (eToro) Improve Odds comparison AI and Big data

- Buy tips - Compare odds - Algorithms
- Sell tips - Bet placement - Performance reporting
- Copy tipsters - Bookmaker acc sync - Auto-analysis
- Bet improvement tips
- In-house tipping service
League & Contests Automation & Content
- Compete for rewards - Livescore
- Public profile - Pre-game Statistics
- Compare with other users - Educational articles
- Betting previews
- Automatically follow tipsters

Continuously improving and automating the existing service by adding features and creating a more interactive user
experience based on customers’ feedback.
bettingmetrics.com Competition

Content / AI & Big

Company SaaS Affiliate Marketplace Revenue
News data

✔ ✔ ✔ ✔ Autumn 19 3 channels

✔ ✔ ✔ Ads / Premium

✔ ✔ Ads / Affiliate

✔ Subscription

✔ ✔ ✔ Affiliate

✔ ✔ Ads / Affiliate

Private & confidential

9
 bettingmetrics.com Marketing

ONLINE MARKETING ONLINE MARKETING

Social Media SEO Blog Emails

Affiliates Partners PPC Offline rewards

Acquisition cost per paying customer Estimated customer lifetime value

£35 £200
Private & confidential 10
bettingmetrics.com Team
Core Team

Martin Grozev Martin Todorov Kristiyan Bogdanov

Co-founder and CEO Co-founder and CEO Software Architect

- 7 years experience in - Full-stack developer 5 - 8 years experience as a

the iGaming sector years experience software engineer

Freelancers

Content Content PPC and UX/UI SEO Agency

Advisors

Toby Kress Reece Chowdhry

Director of the London Met Founding partner of RLC Ventures
Accelerator in London

Private & confidential 11

 bettingmetrics.com Finances

2019 2020 2021 2022

Users 8198 46198 118198 190198
% Paying Users 2% 2% 2% 2%
N Paying Users 163.96 923.96 2363.96 3803.96

Subscription Revenue £13,353.34 £55,039.25 £202,430.45 £373,502.45

Affiliate Revenue £23,398.00 £253,500.00 £666,000.00 £1,257,000.00
Marketplace Revenue £7,054.00 £75,600.00 £184,000.00 £355,200.00
Advertising Revenue £3,250.00 £26,000.00 £54,000.00 £120,000.00

Total revenue £47,055.34 £410,139.25 £1,106,430.45 £2,105,702.45

Employees 5 10 11 11

Total Costs £94,194.00 £279,630.00 £517,830.00 £843,900.00

P/L -£47,138.66 £130,509.25 £588,600.45 £1,261,802.45

Disclaimer – Please note these are projected numbers based on the current performance and future growth expectation there is no guarantee achieving
the above quoted results

Private & confidential 12

bettingmetrics.com Investment

150,000 SEIS - £57 left in the round

Salaries (Hire affiliate manager and graphic designer) 56%

Marketing (SEO, PPC and Content) 31%

Operations 9%

Office 4%

Travel 2%

Private & confidential 13

bettingmetrics.com Exit potential by 2022

Revenue Costs EBITDA Multiple Valuation Expected

Investors’ ROI
£2.1 m £843,900 £1,3 m 10 x
EBITDA £13 m 10 x
investment

The EV of the companies based in the software entertainment industry is calculated as 21.9
time EBITDA. Source - here
bettingmetrics.com For more details

grozev@bettingmetrics.com
mobile 07588848899

Private & confidential 15

 bettingmetrics.com Disclaimer

Where this communication constitutes a financial promotion/marketing communication it is issued and only made available
to, and directed at, (a) persons who have professional experience in matters relating to investments falling within Article
19(1) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”) or (b) high net worth
entities, and other persons to whom it may otherwise lawfully be communicated, falling within Article 49(1) of the Order
(all such persons together being referred to as “relevant persons”). This communication must not be acted on or relied on
by persons who are not relevant persons. Any investment or investment activity to which this communication relates is only
available to relevant persons and will be engaged in only with relevant persons. This is for professional advisors and their
clients only and is not for Retail Clients. This is an Undertaking for an investment into an Enterprise Investment Scheme
(EIS), which is deemed high risk due to its illiquidity. The information herein was obtained from various sources. We do not
guarantee its accuracy. This information is for your private information and is for discussion purposes only. A variety of
market factors and assumptions may affect this analysis, and this analysis does not reflect all possible loss scenarios. There
is no certainty that the parameters and assumptions used in this analysis can be duplicated with actual investments. Any
Freemium £3,0 m
historical examples
Affiliate £3,8 m which appear are not necessarily indicative of future investments. Neither the information,
recommendations
Marketplace £660Kor opinions expressed herein constitutes an offer to buy or sell the specified investment product. Foreign
currencies denominated investments are subject to fluctuations in exchange rates that could have a positive or adverse
effect on the investor’s return. Unless otherwise stated, any pricing information in this presentation is indicative only and is
subject to change. Prior to undertaking any investment, you should discuss with your professional tax, accounting or other
adviser how such a particular investment(s) affect you and whether it is suitable. All analysis (whether in respect of tax,
accounting, law or of any other nature), should be treated as illustrative only and not relied upon as accurate. RLC Ventures
is an Appointed Representative of SFC Capital Partners Ltd. SFC Capital Partners Ltd. is authorised and regulated by the FCA.