1.

Name

2. Age

3. Gender Male Female

4. For how long were you a subscriber of Malayala Manorama ?

< 1 Year 1-3 Years 3-5 Years >5 Years

5. During this period how would you rate the newspaper ?

Very unsatisfied Unsatisfied Neutral Satisfied Very satisfied

6. Did you during this period, subscribed to any other newspapers?

Yes No

7. How long has it been since you cancelled Malayala Manorama subscription? _______________

8. Do you believe that the recent price hike was unjustified?

Yes No

9. In your opinion, the price hike had any considerable changes in the newspaper quality?

Yes No

Rate the following reasons WRT how it influenced your decision on cancellation of subscription.

10. Current high price of the newspaper

Strongly Disagree Disagree Neutral Agree Strongly agree

11. Physical quality

Strongly Disagree Disagree Neutral Agree Strongly agree

12. Quality of the news being printed

Strongly Disagree Disagree Neutral Agree Strongly agree

13. Distribution issues (Agent’s behaviour, time of delivery etc.)

Strongly Disagree Disagree Neutral Agree Strongly agree

14. Advertisements in the newspaper

Strongly Disagree Disagree Neutral Agree Strongly agree

15. Competing newspaper

Strongly Disagree Disagree Neutral Agree Strongly agree