BPL Washing - Ok

CONSUMER ATTITUDE TOWARDS BPL WASHING MACHINE
With special reference to Gorur Enterprises, Shimoga
CONTENTS
Chapter 1
INTRODUCTION
 Introduction
 Objectives of the study
 Scope of the study
 Methodology
 Limitations
Chapter 2
Company profile
Chapter 3
Product profile
 Types of washing machine
 History of washing machine
 Some important care and maintenance
Chapter 4
Data Analysis and Interpretation
 Introduction
 Consumer survey analysis
Chapter 5
Suggestions and Conclusion
Annexure
Questionnaire
Bibliography
Sahyadri Arts and Commerce College, Shivamogga 1

Chapter 1
INTRODUCTION
 Objectives
 Scope of the study
 Need of the study
 Methodology
 Limitations
 Chapter Scheme

INTRODUCTION
A washing machine (laundry machine, clothes washer, or washer) is a

machine used to wash laundry, such as clothing and sheets. The term is
mostly applied to machines that use water as opposed to dry cleaning
(which uses alternative cleaning fluids, and is performed by specialist
businesses) or ultrasonic cleaners.
Clothes washer technology developed as a way to reduce the manual labor

spent, providing an open basin or sealed container with paddles or fingers
to automatically agitate the clothing. The earliest machines were hand-
operated and constructed from wood, while later machines made of metal
permitted a fire to burn below the washtub, keeping the water warm
throughout the day's washing.
In 2001, Whirlpool Corporation introduced the Calypso, the first vertical-

axis high efficiency washing machine to be top-loading. A wash plate in
the bottom of the tub nutated (a special wobbling motion) to bounce,
shake, and toss the laundry around. Simultaneously, water containing
detergent was sprayed on to the laundry. The machine proved to be good
at cleaning, but gained a bad reputation due to frequent breakdowns and
destruction of laundry. The washer was recalled with a class-action
lawsuit and pulled off the market.
In 2003, Maytag introduced their top-loading Neptune washer. Instead of

an agitator, the machine had two wash plates, perpendicular to each other

and at a 45 degree angle from the bottom of the tub. The machine would
fill with only a small amount of water and the two washplates would
tumble the load within it, mimicking the action of a front-loading washer
in a vertical axis design.
In 2007, Sanyo introduced the first drum type washing machine with "Air
Wash" function.[23] This washing machine uses only 50 liters of water in
the recycle mode.
In 2008, the University of Leeds created a concept washing machine that

uses only a cup (less than 300 ml) of water and 20 kg of re-usable plastic
chips to carry out a full wash. The machine leaves clothes virtually dry,
and uses less than 2 % of the water and energy otherwise used by a
conventional machine. As such, it could save billions of liters of water
each year. The concept is being developed as the Xeros Washing Machine.
The project report work gives the analysis of BPL washing machine. In
general and scope, sales Gorur Enterprises, Shimoga. It also gives the
summary of suggestions for improving the marketing strategy or the
observation made during the survey. This type of study may help the firm
to review its marketing strategy.

Objective of the study
The objectives of the study can be summarised as follows:

 To know the competitive marketing of BPL washing machine.
 To know the consumer satisfaction level regarding the washing
machine of the BPL.
 To know the consumers satisfaction level regarding after sales services
of their companies.
 To know the consumers overall satisfaction level regarding the
washing machines of their company.
Scope of the study

Though the washing machines are used in all parts of the county. This
study is connected with the consumers of Shimoga city only. This can be
specifically chosen, as it is believed that demand for washing machine is
made by the people who are rich but it should be the product of all classes
of peoples. Therefore the customer’s study covers almost all classes of
people. The study includes the survey of post consumers and few present
buyers in the market.
Methodology
For the purpose of conducting the study, both primary and secondary data
have been collected. Published annual reports, books, articles formed the
soured for secondary data.
The primary data was collected through personal interview and
observations method with the customers and representatives of the
company. The primary data is collected in simple random sample basis. It

Shimoga customers are surveyed in different segments of the society
based on income, Status and vacation.
In secondary data collection, the company uses information from other

sources that has already been researched by somebody else. Instead of
carrying out research yourself like in primary research, you simply use
somebody else's results that have already been collected which have been
carried out in similar ways to how you would have carried it out.
There are many methods of collecting secondary data and the main
methods include: Websites, Other companies reports, etc.
Limitations
There are some limitations in doing project report, they are as follows:
 This study forgot limitation in that, it is purely done for academic
reasons
 The time conducting the study is limited.
 Some customers will not give correct opinion about the survey.
 Here we cannot contact all types of customers.
 This project report regards to survey of Shimoga city only.

Chapter 2
COMPANY PROFILE
 Origin
 Vision and Mission
 SWOT Analysis
 Types of Washing Machines
 Front Loading
 Top Loading
 Clothes Dryers

Chapter 2
Company Profile
British Physical Laboratories Group (BPL) is an Indian electronics

company. It makes health care equipment. It was founded in 1963
in Palakkad, Kerala, and is headquartered at Bangalore, Karnataka.
History
British Physical Laboratories was founded in 1963, during the Licence
Raj, by TPG Nambiar in Palakkad, Kerala, as a company for
manufacturinghermetically sealed precision panel meters for the defence
forces. Nambiar had worked in the United Kingdom and United States,
and when he returned to India, he desired to create a company that
manufactured high-quality electronic products, and he wanted to make
BPL a household name.
BPL initially expanded its medical product ranges to

includeelectrocardiographs and patient-monitoring systems. After
the 1982 Asian Games, BPL expanded its range further and manufactured
colour televisions and video cassette recorders, and later refrigerators,
batteries and other consumer electrical equipment.
The company headquarters was moved to Dynamic House, Church

Street, Bangalore. From medical electronics, it expanded into consumer
electronics, telecommunications, soft energy and electronic components.

Performance
BPL Ltd has reported a net loss of 34.76 crore (equivalent to 54 crore or
US$8.1 million in 2015) in the second quarter of fiscal 2005-06, on gross
sales of 34.71 crore (equivalent to 54 crore or US$8.1 million in 2015).
Operating losses were at 13.91 crore (equivalent to 22 crore or
US$3.2 million in 2015).
Gross sales were 64.45 crore (equivalent to 105 crore or US$16 million in
2015) in the corresponding period during 2004-05 while net loss was
at 41.59 crore (equivalent to 68 crore or US$10 million in 2015).
According to the company, the promoters have brought
in 50.08 crore (equivalent to 82 crore or US$12 million in 2015) as
contemplated in the corporate debt restructuring scheme. The amount was
to pay statutory liabilities, unsecured, pressing creditors, dealers, credit
balances, employee dues and working capital requirements, in part.
BPL Home Appliances

Complete solutions for homes BPL, a word synonymous with home
solutions, revolutionized the way Indians lived starting almost two
decades ago, not only through the very best in wash care technology, but
also through a wide range of state-of -the-art dryers, dishwashers and
microwave ovens. Today more than 2 million households own BPL
products, making us one of the most trusted home appliances companies
in the country. Our customer base is growing rapidly not only because of
our products but also because of the exceptional quality of service.
Today BPL is present in almost every home.

It is the leading manufacturer of home appliances with a reputation of

excellent quality and efficient after sales service.
It has solutions for various aspects that enhance a uniform and
standardized look and feel of the products in the household.
It means more convenience and savings as consumers get all their queries
answered faster with a one-stop solution provider.
The BPL Advantage

A one-stop solution for the Indian household
BPL is the only corporate company in this business in India
Strong and trained service engineers network
Service in 990 towns and 1200 service engineers in the field, trained on
the product.
Availability of spare parts within 8 hours
Designed for Indian conditions such as voltage fluctuations, frequency,
food conditions etc.
Vision
To be the customer's first choice
Mission
 To maximise shareholder's value and growth by manufacturing and
marketing top quality products.
 To be the best in the eyes of our customers, employees, business
partners and shareholders.
 To be in every home valued at Rs. 15 lakh + and achieve our target
of Rs. 4,000 crore turnover by 2015–16.

 For our Customers: To offer them the best product to buy, an
innovative product that constantly outperforms peers and
outstanding service that makes every customer smile.
 For our Employees: To provide them with an environment in
which every individual learns, grows and prospers.
 For our Business Partners: To enable them to consider BPL’s
products and services as their first choice.
 For our Investors: The Company should be acknowledged as the
one with the highest degree of corporate transparency; that delivers
on the promises given to its shareholders.
Washing Machines
Washing machines has become one of the essential gadgets in modern day
life. It has proved to be a great help with washing clothes in today's era
where time and effort has become very expensive.
Types of Washing Machines

They are categorized into various groups according to the functionality as
follows:
By Loading:
 Front Loading
 Top loading
Difference between front loading and top loading washing machines:
(Front Loading vs. Top Loading)
 Front loading washing machines are heavier than top loading
counterparts. Thus top loading machines are easier to move.

 Front loading machines cannot be stopped once you start the process,
whereas in Top loading machine you can add clothes anytime in
between the process.
 Front loading machine gives better performance as compared to the
Top loading ones.
 Front loading machines are also comparatively more efficient in terms
of resources, like water and power.
 Not necessarily always but usually Top loading machines are cheaper
and easier to handle.
 Top loading machine is not good for delicate laundry but Front loading
can handle them.
 Maintenance cost is almost nil in Top loading machines, whereas Front
loading machines have maintenance cost, as it has some serviceable
parts.
 Front loading washing machines takes longer washing time. Thus it
consumes more energy as well.
By Function:
 Semi Automatic
 Fully Automatic
These two types can be compared as follows:
(Semi automatic vs. fully automatic washing machines)
A semi-automatic, as the name suggests, will involve some manual work.
For one thing these are top loading twin tub machines where the washer
and the dryer are separate units. So you have the task of loading and
unloading a couple of extra times.

A fully automatic, on the other hand, can be either front or top loading and
only requires you to load the dirty laundry and unload them after the
wash. It goes without saying that a semi-automatic is cheaper than the
fully automatic machine.
About Load of Washing Machines:

Generally standard load for washing machines is 5 - 6 Kg, a bit higher
loads is becoming standard this days. Also 7+ kg are available in the
market, for higher usage i.e for need involving more volume of clothes.
Also higher drum size means less creasing of clothes, which in turns
means easier ironing.
Required Features in Washing Machines:

Must required:
 It should have good washing quality in a given price range -
Obviously.
 Not just good looks, but solid build is also very much required. Your
machine should be robust for minimum wear and tear.
 On power or machine failure, you should be able to remove soap water
and clothes from the machines for manual washing and drying.
 While spinning, it should not do be vibrtaing or sliding or moving
around. It should be stable at one place.
 On power failure, it should restart from the point it stopped. (i.e.
should have Memory of wash cycle)
Optional:
1. Noise made while operation should be minimum.
2. May have an inbuild water heater if you need it.

3. Water softeners or connector for areas having hard water.
4. Delayed wash (timer for starting at specific time, but for safety never
start these kind of home appliances in your absence).
5. Adjustable volume for alarm/buzzer sound.
6. Child lock for front loaders. A good safety feature.

Chapter 3
PRODUCT PROFILE
 Types of washing machine
 History of washing machine
 Some important care and maintenance

INTRODUCTION TO WASHING MACHINE
Introduction
A washing machine is an electronic home application used for
cleaning dirty clothes by a process of washing mankind has come a long
way from stone tools to aircraft. The standard of life has improved as time
advances and so the complexity. Now goods gets for siding household
activities are part of our life have mixers, grinders and vacuum cleaners.
Washing Machine is the new addition to the list. It’s a simple and
yet a very useful god gets that can save a lot of energy and time. Statistics
say, washing the clothes is considered to the toughest and time consuming
work by most of the housewife’s in India. And now we have machines to
do that for us. All that we have to do is to put our clothes and press a
couple of buttons and that’s it.
To start with let’s understand how we go about washing our clothes.
First we soak our clothes in water and detergent, beat then hard to remove
the dirt, rinse them in clean water, Squeeze them to remove water and
spread them to dry.Some times machine also dries the clothes.
Various types of Washing Machines in India
In this modern era, we can find washing machines in all families in their
day to day life. Washing machine also provides we that "ease and
convenience" for overcoming the burden of washing clothes that keep
accumulating every day.

We can find several automatic and semi-automatic products offered in
Indian market. We would need to choose the right one that would suit the
size of our family and the type of machine and price that we have on our
mind. Indian market deals with those few types of washing machines such
as Top Loading, Top loading with high efficiency, Front loading type etc.
For those who already own washing machines, we can make use of
washing machine service centers. However, there are pros and cons for
each.
Types of Washing Machines

1. Regular Top Loading Washing Machines
Regular top loading washing machines are traditional types of washing
machines. If we fill the tubs with water an agitator spins the clothes from
the top to the bottom and back again. This wave permits the cleanser and
water to reach every piece of the clothes and takes away the dirt. Top
loading washing machine is the best choice if we don’t want to give much
strain to our body while washing. We have separate tubs or vessels for the
washing and the drying in some of its types. High Efficiency Top- loading
washing machine is advanced type of Regular top- loaders. It is further
divided into 2 types:
Semi-Automatic Washing Machine

An innovative and seamless choice for Indian women is semi-automatic
Washing machines. We have separate tubs or vessels for both washing and
drying. We can get these washing machines in a very low cost around Rs.
6000 for 6 kg wash loads. We can even get a single washer tub for
washing without drier for around Rs.4500. There are many Brands

available nowadays .Some Semi- automatic brands of washing machine
are Whirlpool, Onida, Godrej, Kelvinator and Samsung etc.
Fully Automatic Washing Machine

We can find single tub in a fully automatic washing machine that works as
washer, rinser as well as the drier. We just have to connect the water flow
adding detergent. Later soak our clothes and now a fully automatic
washing machine will do the rest automatically. It has a top wash Method.
The washing method in these machines include Prewash (Soak), hot water
wash, heavy wash, normal wash and quick wash. It has automatic wash
control feature too. We can get a fully automatic washing machine for
around Rs. 12000 with some of these features. Some brands of fully
automatic top-loading washing machines are BPL, Godrej, Whirlpool,
Samsung and Videocon etc.
Front Loading Washing Machines

These are fully automatic machines and the clothes are loaded from the
front side. It consumes less electric energy, water and detergent and will
give we good washing results. It has fast spinner which extracts wetness
from wet masses, so that we can reduce our drying time. Its large capacity
which allows we to wash many bulky fabrics at a time, without giving up
the effective cleaning. It has certain features such as–
 Child lock
 Hot water wash
 Wash load (amount of clothes that the washing machine can handle)
sensor etc.

Washing machine is available in plastic or steel tubs. The starting price
range for front wash loaders are around Rs.14000. BPL is the first
company to produce front loading type of washing machine in India.
There are many companies that produce washing machine such as LG,
Whirlpool, and Samsung etc.
Advantages agitator mechanism over impeller mechanism

1) Agitator action stimulates the manual Washing action to a grater
extent them on hydraulic action general by rotating the water
column.
2) Agitator Machines are designed to result in tangle free and reduced
wrinkle wash but Impeller type results in acute tangling. Moreover
the clothes load becomes like a ball increasing the chances of
getting tangled.
3) Agitator type washes well up to 5 kg load dry weight at maximum
water level. Impeller machines result in poor wash performance
with increasing load.
Disadvantages of Front Loading Washing Machine

1) Only two waster level settings are possible.
2) Machines have to be exacted properly to avoid load noise and
“Walking”.
3) Manufacturing cost is high, as a front-loading architecture requires
rise to tangling of clothes.

4) The front door cannot be opened in case of a power failure, which
results in the clothes being soaked in water detergent for a longer
time period..
Features of Washing Machine

 Two-way wash-action.
 Polypropylene/ poly tuff spin drier tub.
 Liquid-type balancer for reducing vibration during spin-drying.
 Rustproof polymer base and pre-coated metal body.
 Separate timers for wash and spin dry.
 Separate maintains-free motors for washer and spin dryer.
 Safety device to protect motors from over heading.
Washing
Begins after the tub is filled with clothes and the agitator’s moves the
laundry and forces water trough it.
Rinsing
Takes place after the washing of clothes, it rinses the clothes and takes the
water out of the clothes and it is removed out of the tub after the rinsing
process is finished.
Spin-Drying
As the inner tub spins excess water from the boundary then it extracts the
water from the clothes, then the water is pumped out from the outer tub.

Laundry
Is a place where clothes are washed?
History of Laundry: - (Commercial)

Commercial Laundries started when the Roman sent clothes to
commercial laundries as long as 2000 Years ago. During the middle ages
the woollen clothing that everyone move usually was never washed and
laundries all but disappeared.
The laundry as we know it today owes its start to the California gold rust
of 1849. A miner named Davis failed to gold, so he started a laundry near
Oakland, California. At first he washed clothes in barrel. The Charles
matter designed a crude wooden wash wheel for him and other
improvement followed.
Commercial Laundries
Where clothes are washed for money is know as commercial
laundries when customer sends a bundle of clothes to the laundry several
steps are taken place in a several departments. After the laundry has been
marked for identification workers sort the clothes according to kind of
material and the colour then the clothes go to the washers. Commercial
washing machine hold 11 to 54 kgs. of laundry.
Rotating cylinders on the washing machine swish the clothes in
soap or detergent until they are cleared. The soaps or detergents may be
charged for washing clothes until the clothes are cleaned. At least four hot
water rinses follow to make save all dirt and soap removed and the clothes
go to the spinner the clothes are spinned until the water is removed from

the clothes. This commercial laundries are made for business to make
money, the clothes are given to commercial laundries are for the middle
class people who have no time to do this job or those families where
husband and wife’s are working.
Home Laundries
In olden days people are washing clothes in streams lakes and
besides taps they are beating clothes on rocks to remove dirt from the
clothes people spent lot of time in washing clothes, in other backward
region people still use this method.
But now a days many developed and developing countries are using
automatic electric washing machine that removes the dirt from the clothes
and also dries the clothes the washing machine has a gas electric heating
which will dries the clothes after removing the dirt from the clothes,
which are dried, are ironed, probable in all homes there will be iron box
the dried clothes are ironed or pressed with iron box for better looking.
Special Laundries
Special laundries are those laundries which are worked in hotels,
restaurants and hospitals etc., This laundries will wash the clothes which
are use in their restaurants Rooms, Lodges and hospitals they have their
own laundry for this work.
Bluing
Bluing is used to whiten the white clothes, while clothes have
tendency to return yellowish when washed and the bluing overcomes this
tendency. Bluing can be purchased in either liquid or solid from the

substance to use to make bluing are soluble precision blued and coal tar
blue, Blue can be use during Rising to Improve “Brightness” of white
clothes.
History of washing machine

Home equipment developed from during the 20th century, simple
hand operated tools for washing and cleaning into highly complicated
mechanical appliances, many of them automatically controlled, there were
a number of reason for this development, one of the main one being the
near disappearance of the domestic servant.
Equipment was therefore designed to save the housewives time and
energy; those new and improved appliances was increased by the growing
number of married women gainfully employed outside the home.
Rinsing and spin drier

Rinsing: Two types of rinsing are that
1. First Rinsing
2. Second Rinsing
1. First Rinsing
1) Transfer the clothes to the Spin Drier tub and place the spinner ca;
on the top of the clothes.
2) Close the spin dryer lid.
3) Set the spinner time for 1 to 2 minutes. Spin dryer tub will start
rotating and soap solution from clothes will be drained.
4) After spin dryer timer returns to off position, change the water
supply selector to spin tub position and add water for about a
minute.

5) Run the spin dryer tub again for 1 to 2 minutes.
2. Second Rinsing
Second rinsing is done with clothes, the washtubs offers the choice
of two Rinse modes.
(a) Overflow Rinse mode
In this mode, water is continuously supplied to the tub during
rinsing and the dirty water flows out through the overflow those. In this
mode very efficient rinsing can be doe using a little extra amount of water.
 Transfer the clothes to the washtub.
 Set the selector to Rinse position.
 Open the top and fill the washtub.
 When water starts over flowing. Set the washer timer for 3 to 5
minutes.
 Close the tub when rinsing stops.
 When rinsing is over, set the selector to drain position and drain in
water.
(b) Soak Rinse Mode
 Transfer the clothes to the wash Tub.
 Set the selector to Rinse position.
 Fill the Tub with water to its high position.
 Set the washer Timer for 3 to 5 minutes of operation.
 After rinsing is over drain the water by setting the selector to drain
position.
Spin Dryer

The Spin Dries does not dry clothes fully, only 35%-55% of the
water will be evaporated.
The method of Spin Drier by rotation of a preformatted drum on a
vertical axis is similar to that used in some washing machines, the spin
drier capacity is 4 kgs, but the speed of the rotations is generally i.e., 1380
rotation per minute (RPM), therefore the percentage of water extracted is
also higher.
Spin Drying
Some of the important information about Spin Drying.
1. Transfer the clothes to the Spin Dryer Tub, distributing them
evenly.
2. Place the spinner cap over the clothes to prevent them from flying
out.
3. Close the spin dryer, if the spin dryer lid is not closed spin dryer tub
will not rotate.
4. Set the spin dryer Timer.

OPERATING INSTRUCTION
Washing
1) Fit the pour inlet into the water inlet point on the control panel
surely.
2) Connect one end of inlet hose to pour inlet and the other end to a
tap.
3) Let the drain hose down. The drain hose should remain down when
the washer is in operation.
4) Insert the power card into an electrical outlet.
5) Set the selector to wash.
6) Set the water supply selector to wash tub position.
7) Add to require amount of detergent.
8) Put the clothing in the washtub evenly one at a time.
9) Turn the washer timer to the desired wash time position. The
washing action will begin. Machine will stop after completing the
wash.
10). When the washing is done, drain the water by setting the selector
to the drain position.

Table showing the weight of the clothes
SI. No. Cloth Number per Kg.

1. Shirts (cotton) 4 –5
2. Shirts (Synthetic) 5–6
3. Paints (synthetic) 2–3
4. Paints (cotton) 2–3
5. Saree (Cotton/synthetic) 1-3
6. Salwar sults (Synthetic) 3–4
7. Under garments 10 – 12
8. Baby clothes 10 – 12
9. Salwar suits (cotton) 1–2
10. Sweaters 1–2
11. Bed sheets 1–2
12. Jeans 1
Washing Recommendations
Water Weight of Volume of Quantity of Washing Type of

Level Clothing Water Detergents Time Detergents
(Kg) (Ltrs) (min.)
Low 1.5 24 32gms 5-10 Synthetic
Medium 2.5 30 40gms 8-12 Synthetic
Height 4.0 36 48gms 12-15 Synthetic
Cold Wash
95% of clothes do not require hot wash. Hot wash was is only
necessary for very soiled clothes with stains of oil, fat etc., for every
soiled clothes socketing in Luke warm water with detergent is
recommended before washing in the machine.

Use 25% -50% more detergent then recommended for water
temperature ranging 10 to 25 c.
Cuffs and collars

It is recommended that the cuffs and callers of shirts are reserved
and buttoned at the end time of putting in the machine to ensure that the
soiled portion are exposed and scrubbed better during wash. Stain
remover can also be sued for better result.
Loading
The machine will clean very effectively at the rated load. Superior
wash action cannot be achieved if loaded at 75 – 80% of rated load.
“Do not over load the machine”
Water level
Select the water level to match the wash load. For getting good
wash quantity ensured that the water level is minimum 2 inches above the
level of clothes.
Clothes
Better washing sort the clothes
1) Wash synthetic and cotton clothes separately.
2) Wash while and coloured clothes separately.
3) Do not mix the clothes which loss (Towels, bed sheets etc.,) or
catch LINT (Dark clothes, dhotis etc.,) “Shake the clothes

before wash to remove DIRT and LOOSE LINT. Turn the
clothes inside out of they catch LINT”.
Detergent
Use 25-50% above detergent then recommended if.
1) The water temperature is from 10 to 25c
2) The water is Hard.
4) The clothes are very dirty.
Use of whitener
If “whitener” powder is mixed with detergent is gives extra
“WHITENER” to white clothes and “BRIGHTNESS” to coloured clothes.
Use of Fabric softener

If “SOFTENER” is used during rinsing is gives soft texture to
clothes can be used while washing towels, under-garments, night suits
etc.,
Use of Blue
Blue can be used during rinsing to improve “Brightness of white
clothes”.

Some Important Care and Maintenance
 Remove the power cord from the electrical outlet for safety when
machine is not in operation.
 If the spin dryer is opened, the spin dryer will stop rotating.
 Keep the machine away from sunlight; wipe the machine clean with
a soft cloth.
 Do not brushes, polishing powder, benzene and other volatile or
combustible material to clean the machine.
 If water freezes, in the machine, pour hot water (not above 50
degree) into the washer tub.
 Do not switch on the power until pulsator can be turned by hand.
BPL Front Loading Washing Machines

BPL's state-of-the-art Front Loading Washing Machines are equipped
with user-friendly features and unique programmes.
Engineered for the future, BPL's Front Loading Washing Machines are
tried and tested to give your clothes the perfect wash that they deserve.
With advanced technologies like Aqua Energie, Steam Wash, Crescent

Moon Drum and world class features such as Auto Imbalance System, Air
Bubble Wash System, 3D/2D Wash System, Foam Control System ,
Protective Rat Mesh, our Front Loading Washing machines are classes
above the rest. Not to mention the fact that we keep all Indian conditions
in mind when we incorporate features into these machines. What’s more
BPL’s the only brand to give 4 Years 100% Superwarranty and 10 Years

spares parts support that gives complete peace of mind with an excellent
service network across India.
Buy BPL Front Loading Washing Machine online to save time. Let BPL
infuse freshness into your clothes and make you look perfect every day.

Front Loading
Whether it is the ability to handle heavy loads with great efficiency, the
state-of-the-art technology, or the stylish design, BPL front-loading
washing machines are perfect for the family. So go ahead and do more
with your time while we do your laundry.
How can this help me?
 Features such as the Steam Wash, Nano Silver Wash, 3D Wash
System and Aqua Energie ensure that you get the best wash and
longer machine life.
 The uniquely shaped Crescent Moon Drum preserves your clothes,
which means a great wash for your clothes minus the wear and tear.
 Stack your detergents and additives on top of the machine without
worrying about moving them each time you start a wash. Also, cut
back on water usage while you give your clothes a great wash.

BPL Gleam 6.5kg Washing Machine
BS 65 DT
2 Wash Programs
Large Capacity Tub
Anti Rat & Anti Rust Design
BPL Gleam Semi-Automatic range of Washing Machines give you the

satisfaction of a super wash in every load, but with care for your clothes.
Designed keeping Indian conditions of weather and types of usage in
mind, BPL Gleam is a no-fuss, easy to maintain, and durable top-loading
washing machine with the BPL brand of quality, functionality and trust
built in it.

Super wash in every cycle.
BPL’s Dual-Tone Body design with Anti-Rat and Anti-Rust features
makes it attractive and suited for placement anywhere in your home. The
Two Programs allow your clothes to be washed and cleaned with super
care, while the Large Capacity Tub is beneficial for weekend-washers
who prefer to wash one big load at a time during weekends.
Two Wash
Programs
BPL’s carefully chosen Two Wash Programs cover nearly all your
washing needs
and cares for both, the cleanliness and hygiene of your clothes.
Large Capacity Tub

BPL’s Large Capacity Tub is convenient and beneficial for
weekend-washers who prefer to wash one big load of clothes
at a time during weekends.

Anti Rat & Anti Rust
Design
BPL’s Anti-Rat and Anti-Rust features makes it ideal for placement in any
area within your home and protects the machine from humid weather
conditions and rodents, increasing its durability.
Dual Tone Body

The stylish Dual Tone body design makes it attractive and suited for
placement anywhere in the utility area of your home.

High Back Control
The High Back Control is functional and convenient for operating without
having to bend down while setting the programs or soak mode.
MARKETING MIX POLICY

a) Product Mix
b) Price Mix
c) Place or Distribution Mix
d) Promotion Mix
Marketing Mix is an important tool used by marketing managers to
design the processes of marketing in an organization. The marketing mix
is a plan designed to analyse the marketing problems. The marketing mix
denotes a combination of various elements with in their totality which
constitute a form “Marketing System” These elements are offer described
as 4 points, product, Distribution and promotion.
The concept of marketing is useful in designing a market one

strategy to meet the uncontrollable or to nullify their effects.

PRODUCT MIX
Product is the most Important variable in the marketing mix of the
firm in product policy the strategy is the cone-stone of the marketing mix
a satisfactory product is the starting point of all marketing activities.
Before selling a product a firm has to deed about the nature of the product
to be sold.
A product strategy is a company pleased for marketing its products
on the end points. The company develops a product design to achieve the
said objectives. The company will have a product programme to product
position in the life cycle of the product.
Product Mix of BPL Group
1) Television
2) Washing Machine
3) Medical Equipments
4) Vacuum Cleaners
5) Refrigerators
6) Radio cassette player etc.,
PRICE MIX
The second important element in marketing mix is the pricing of
the product, pricing the product is one of the important acts in marketing
decision making price is one of the important acts in marketing decision
making price is the matter of vital importance to both seller and buyer in
the market place. In money economy without price there can be no
marketing.
There are several factors, which influence the decision in
determining the price; they are:
1) Competating reaction.

2) Cost of producing or buying the product.
3) Demand for the market.
4) Other points of marketing mix i.e., product distribution, distribution
channels and promotion.
As for as the company gives the dealers the dealer a margin of 8%
as a inclusive of all cash discount and bulk discounts. The BPL Company
has products in a line with different prices suiting different class of its
consumers.
PROMOTION MIX
The term promotion is very often used as sinuously word for selling
but selling a narrow, which includes only transfer of title. Promotion is a
broader term and includes a verity of activities. Product promotion
development is introduced in the market. Its demand is enhance through
the promotional activates.
DISTRIBUTION MIX
Distribution means distributing the goods to the various place
where there is a demand for their goods. This distribution places a very
important role in marketing mix.
Distribution can be made on two bases namely
Manufacturer Manufacturer
Whole seller Retailer
Consumer Consumer
In distribution process middleman plays a very important role.
Middleman is person who purchases commodities from the manufacturer
and sells to consumer. He gets certain percentage of profit. This process is
called distribution in India there are 800 to 900 shop to distribute the
goods of BPL washing machine.

Chapter 4
DATA ANALYSIS AND INTERPRETATION

Introduction
Consumer Behaviour is comparative a new field of study. It is the
attempt to understand and predict human action in the buying role. It has
assumed growing importance under market oriented or customer oriented
marketing planning and Management. Buyers market for many products
and the growth of consumerism and consumer registration since 1960
have created special interest in buyer behaviours in the Market place.
Buyer behaviour is defined as a all psychological social and physical
behaviour of potential customers as they become aware of evaluate,
purchase, the model of buyer behaviour is a stimulus response made.
Response may be decision to purchase or not purchase.

1. The table shows the respondents of the different brands of the washing
machine.
Brands No of respondents Percentage
BPL 15 30
Whirlpool 10 20
LG 10 20
Samsung 10 20
Onida 3 6
Others 2 4
TOTAL 50 100%
Interpretation: out of 50 respondents who have washing machine 15

respondent having BPL washing machine i.e., 30% of total respondent.
Whirlpool is owned by 10 respondents i.e., 20% of total respondents. LG
washing machine is owned by 10 respondents i.e., 20% of total respondents.
Samsung washing machine is owned by 5 respondents i.e., 20% of total
respondents. Onida washing machine is owned by 3 respondents i.e., 6% of
total respondents. And others washing machine is owned by 2 respondents i.e.,
4% total respondents. From the above table we have shown that out of 50
respondents. Samsung has got first place, whirlpool and BPL has got second
place, video-con has got third place, Onida has got fourth place and others are
have got fifth place i.e., they owned by 50 respondents among 50 respondents.
Graph shows the respondents of the different brands of the washing machine

2. The table shows the no of respondents owning and willing purchase front-
loading and top loading washing machine.
Types of Washing Machine No. of respondents Percentage

Top Loading 39 78
Front Loading 11 22
Total 50 100%
Interpretation: In the above table shows that people are willing to purchase
and owning more number of top loading washing machine ie 78% than front
loading.

3. Classifications of respondents who are willing to purchase washing
machines are as follows:
Brands No. Of respondents Percentage

BPL 20 40
Whirlpool 10 20
Godrej 15 30
Samsung 5 10
Total 50 100%
Interpretation: In the above table shows no of respondents willing to

purchase washing machine 50 of them are willing to purchase among 50
respondents, remaining 45 respondents are owners washing machine has stand
in first stage i.e., among of the 50 BPL respondents 20 respondents are willing
to purchase i.e., 40% of the people are willing to purchase among 50
respondents. Others is not mentioned by respondents in survey 10 respondents
are willing to purchase whirlpool washing machine i.e., 20% among 50
respondent 15 respondents are willing to purchase Godrej washing machine
i.e.,30% out of 50 respondents, 3 respondents are willing to purchase samsung
washing machine i.e., 10% Among 43 respondent 2 respondent are willing to
purchase

Classifications of respondents who are willing to purchase washing
machines are as follows

4. The following table shows the number of respondents, they heard the name
of BPL washing machine different source.
Media No of respondents Percentage

Advertisement 23 46
Relatives 3 6
Newspaper 6 12
Friends 8 20
Dealers 2 10
Others 3 6
Total 50 100.00
In the above table among 50 respondents who have heard the name of BPL
washing machine has been classified 23 respondents have heard the name of
BPL washing machine from their Advertisement i.e., 46% out 50 respondents 3
respondents have heard the name of BPL washing machine through relatives
i.e., 6% out of 50 respondents 6 respondents have heard the name of BPL
washing machine by their newspaper i.e., 12% out of 50 respondents 10
respondents have heard the name of BPL washing machine by their Friends i.e.,
20% out of 50 respondents 5 respondents have heard the name of BPL washing
machine by their dealers i.e., 10% from other source 3 respondents have beard
about BPL washing machine i.e., 6% out 50 respondents in the above table BPL
washing machine through advertisement, because advertisement is a major sales
promotion and it will appears mostly on TV so most of them watches TV daily
they have heard the name of BPL washing machine through advertisement and
it stand first in the classification of source.

Graph shows that the number of respondents, they heard the name of
BPL washing machine different source

5. The following respondents will purchase their washing machine according to the
given factors.
Factors No. of respondents Percentage
Quality 10 20
Performance 15 30
Price 12 24
Guarantee 8 16
Out look 5 10
Others 0 0
TOTAL 50 100
In the above table gives the information about the respondents how
they will purchase seeing the above factors. In the above table 50
respondents have interested. Among 50 respondents 10 will look at
quality while they purchase washing machine i.e., 20% of the total
respondent. 15 respondents will look at performance while they purchase
washing Machine i.e., 30% of the total respondents 12 respondents will
look at price while they purchase washing machine i.e., 24% of the total
respondents. 8 respondents will look for guarantee of washing machine
i.e., 16% of the respondents. 5 respondents will look for outlook of the
washing machine i.e., 10% of the total respondent.
From the above table we can know that people will go for a quality
and performance rather than price and outlook. So the manufacturing
company should look out for best quality and goods performance to boost
up the sales.

The following graph shows respondents will purchase their washing
machine according to the given factors

6. The following Table showing classification regarding to the how do
you feel opinion about the performance of BPL washing Machine.
Opinion No of respondents Percentage

Excellent 15 30
Good 10 20
Satisfactory 20 40
Not Satisfactory 05 10
Total 50 100.00
In the above table out of 50 respondents for 15 respondents the BPL

washing machine is excellent, for 10 respondents the BPL washing
machine is good, for 20 respondents washing machine is satisfactory, for
5 respondents the BPL washing machine not satisfactory.

The graph showing classification regarding to the how do you feel
opinion about the performance of BPL washing Machine

7. The table showing the number of respondents with regards to their
reasons for your alone opinion towards BPL washing machine.
Opinion No of respondents Percentage
Fair Price 15 30
Better quality 10 20
Better Performance 8 16
Better service etc. 5 10
Interior qualities 5 10
Improper service & performance 7 14
Total 50 100.00
Thus it is clear that from above table that one of 50 respondents’ 15

respondents feels the reasons or advertising of BPL washing machine is
fair price i.e., 20% of the total respondent. For 10 respondents the reasons
of BPL washing machine is better quality i.e., 30% of the total
respondents. For 5 respondent the reasons for your alone opinion feels
better performance i.e., 16% of the total respondent. For 8 respondents the
reasons feels better service etc. i.e., 10% of the total respondents. For 5
respondents they feel inferior quality i.e., 10% of the total respondent. For
7 respondents they feel reasons of BPL washing machine is improper
service and performance i.e., 14% respondent of the total respondent. 12%
out of total respondent, 12 respondents want the facilities of guarantee
that is 24% out of total respondent 18 respondent wants the facilities of
service after sales that is 36% out of total respondents, 5 respondents
wants other facilities that is 10% out of total respondents.

8. The following table shows the number of respondents’ opinion towards
the superior of special in BPL washing machine:
Superior No. of respondents Percentage

Price 4 8
Quality 12 24
Performance 16 32
Get up 10 20
Others 1 2
No reply 7 14
Total 50 100
In the above this we can see that out of 50 respondents, 4 respondents feel
that price is superior in BPL washing machine that is 8% of the total
respondents, 12 respondents, 12 respondents feel that quality is superior
in BPL washing machine that is 24% of the total output, 16 respondents
feel that performance is superior feel that get up is special in BPL washing
machine that is 20% of the total respondents 01 respondent feels in others
superior that is 2% of the total respondent remaining 7 respondent have
not given reply to the question.

Chapter 5
FINDINGS, SUGGESTIONS AND CONCLUSION

Findings
 Most of the people are using semi automatic washing machines.

 Most of the people have purchased Videocon, BPL, LG for its Product
features and low prices, LG for its brand name & look and Sansui for
its low prices.
 Regarding special offers and gifts BPL stands first followed by others.
 People are not very much satisfied with the after sale services provided
by these companies
 BPL customers are highly satisfied with the look & design of the
washing machines.
 Customers of BPL are highly satisfied with the prices charged by their
company with respect to its services.
 Most of the people will prefer for purchasing a new washing machine.

Suggestions
 The Company must give a free flow of goods to the dealers. If in case
of short supply at the dealers people will start next best alternative and
if the people are satisfied with the next best alternative the company
looses its customers. Advertisements and promotional measures taken
there of by the company becomes an utter waste.
 The Company takes very less promotional measures on products which
considered being old compared to the new products in the line. They
live it to the dealers to take promotional measures in this case. Since
the company saves half of the advertisements cost the company cannot
expect the dealers to take promotional measures to a very high extent.
The company should take a bit
 If the prices of washing machine be reduced to the possible extent
respected to other companies this will definitely increased in the
market shore for BPL washing machine.
 The margin to the dealers is pretty low a business man expects at least
10% of margin in his business which leads to interest in marketing the
companies products. The margin given by company that is in the sale
of BPL washing machine amounts to 8% after taxation and handling
charges the margin amounts to 6% to 7% due to this fact the dealer
may loose interest in marketing the company’s product. Thereby it has
to increase the dealer’s margin to at least 10%.
 Periodical Survey of the market is necessary by the company to know
changing altitudes regarding the products.

 The efficiency of the staff should be increased which leads to growth
of the firm.
 The firm should advertise its name of shop in the middle of city buy
putting as big board and specifying the goods which are sold by the
firm by this type of commodity by this there will boost in the sales of
commodities.
 There must be an attractive global [That is the shapes names in front of
the shop to attract customers.]
 Different promotional measures can be taken up by the concern. The
different promotional measures that can be taken can be stated as:
 An anniversary; day can be celebrated in which for 2 or more days the
firm should sell the products at no loss no profit basis with proper
advertisement. This will definitely lead to increase in sale.
 Shirts wearing the name of the firm should be given for the sales boys
so that it acts as standardization as well as advertisements and
representation of the firm.
 Advertisements by the concern has to be made in places where an
advertisement has not been covered.
 Lottery systems can be taken up by firms so that it leads to increase the
sales.
 Additional Discounts for the sub-dealers on the stock listed can be
introduced so that it leads to increase of sales.

Conclusions:
The Result of this survey is sufficient enough to prove that BPL
washing machine have very good reputation in the market. It has been
successful in maintaining its quality and performance. It is seen that BPL
washing machine maintains better image among the user. The company
BPL has a very good reputation and it has a better sales promotion
campaigns. But to increase the sales of the product the company should
give more importance to the Advertisement about the washing machine. It
should show a separate advertisement of BPL washing machine in TVs
Newspapers, Journals etc., Especially in T.V By this the sales of washing
machine may increase.
It is also very necessary that the producers or manufacturers to see
on the factors of production, price and distsribution for the Benefit of the
consumers. Dealers are also responsible for the proper promotion and
distribution facilities.
In the present competitive market the consumer has described as
the king. Thus it is very essential that every manufacturer should
manufacture products and services that satisfies present needs of the
consumers.
Consumers orientation is of immense importance for image for
creating the brand image in the minds of the consumer. Thus it is very
important on the part of BPL co., ltd., and dealer Shimoga may consider
this analysis and suggestions for achieve higher market performance in
the future.

The growing middle class population is largely emphasizing on consumer
electronic products that are more convenient to use and more efficient.
Indian washing machine market clearly substantiates this fact. Currently,
accounting for around 63% of volume sales, semi-automatic ‘twin-tub’
category dominates the washing machine market. But in terms of growth,
the fully-automatic category is performing extremely well in the Indian
market. The volume sales of fully-automatic washing machines are
expected to surpass that of semi-automatic washing machine in coming
few years."The players in the consumer electronics space consider India a
market for transactions, which is a short-term, unsustainable strategy,
household, or individual to realized consumption. So it totally depends on
the consumer show they are having focus on the consumer products.
Similarly, in the long run, households with no income eventually have no
consumption (wealth is depleted). While the debate surrounding beliefs
about how income and consumption are related. Soevery thing depends on
the income of people i.e. low, middle or high income.

Annexure
Questionnaire
Dear Respondent,
I am student of Sahyadri Arts and Commerce College, Shivamogga.
I am conducting a project on Consumer attitudes towards BPL washing
machine, A case study of Gorur Enterprises, Shivamogga. I would be
grateful if you could spend some of your valuable time filling up this
questionnaire.
Yours
Sushmitha S.O
1. Name:
2. Address:-------------------------------------------------
3. Qualification:
4. Occupation:
a. Employed [ ]
b. Businessman [ ]
c. Profession [ ]
d. Agriculturist [ ]
e. Others [ ]
5. Monthly income:
a. Below Rs. 10000 [ ]
b. Rs. 10000-Rs. 20000 [ ]
c. Rs. 20000-Rs. 30000 [ ]

6. Do you have washing machine?
a. Yes [ ]
b. No [ ]
7. If, yes which brand?
a. BPL [ ]
b. LG [ ]
c. Onida [ ]
d. Others [ ]
8. What do you consider while purchasing washing machine?
a. Quality [ ]
b. Price [ ]
c. Performance [ ]
d. Brand image [ ]
e. Others [ ]
9. Have you heard about the BPL washing machien?
a. Yes [ ]
b. No [ ]
10. How do you feel about the performance of the BPL washing machine?
a. Excellent [ ]
b. Good [ ]
c. Satisfactory [ ]
d. Not satisfactory [ ]
11. Have you heard Gorur Enterprises ?
a. Yes [ ]
b. No [ ]

12. What are the facilities you expect from the dealer?
a. After sale service [ ]
b. Periodical checking [ ]
c. Guarantee [ ]
d. Instalment offer [ ]
e. Exchange offer [ ]
f. Others [ ]
13. Opinion regarding services of Gorur ?
a. Excellent [ ]
b. Good [ ]
c. Satisfactory [ ]
d. Not satisfactory { }
14. What do you suggest about the service of Gorur?
-----------------------------------------------------------------------------------------
15. Your suggestion for betterment of BPL washing machine
-------------------------------------------------------------------------------
Date:
Place:
Signature

BIBLIOGRAPHY
 INSTRUCTION MANUAL BOOKS OF BPL

 MARKETING MANAGEMENT –
BY S. A. SHERLEKAR
 NEWSPAPERS
 MAGAZINES
 BPL WASHING MACHINE CATALOGS
Website: www.bpl.com

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CONSUMER ATTITUDE TOWARDS BPL WASHING MACHINE

With special reference to Gorur Enterprises, Shimoga

Sahyadri Arts and Commerce College, Shivamogga 1

Sahyadri Arts and Commerce College, Shivamogga 2

A washing machine (laundry machine, clothes washer, or washer) is a

Clothes washer technology developed as a way to reduce the manual labor

In 2001, Whirlpool Corporation introduced the Calypso, the first vertical-

In 2003, Maytag introduced their top-loading Neptune washer. Instead of

Sahyadri Arts and Commerce College, Shivamogga 3

In 2008, the University of Leeds created a concept washing machine that

Sahyadri Arts and Commerce College, Shivamogga 4

The objectives of the study can be summarised as follows:

Scope of the study

Sahyadri Arts and Commerce College, Shivamogga 5

In secondary data collection, the company uses information from other

Sahyadri Arts and Commerce College, Shivamogga 6

Sahyadri Arts and Commerce College, Shivamogga 7

British Physical Laboratories Group (BPL) is an Indian electronics

BPL initially expanded its medical product ranges to

The company headquarters was moved to Dynamic House, Church

Sahyadri Arts and Commerce College, Shivamogga 8

BPL Home Appliances

Today BPL is present in almost every home.

Sahyadri Arts and Commerce College, Shivamogga 9

The BPL Advantage

Sahyadri Arts and Commerce College, Shivamogga 10

Types of Washing Machines

Sahyadri Arts and Commerce College, Shivamogga 11

Sahyadri Arts and Commerce College, Shivamogga 12

About Load of Washing Machines:

Required Features in Washing Machines:

Sahyadri Arts and Commerce College, Shivamogga 13

Sahyadri Arts and Commerce College, Shivamogga 14

Sahyadri Arts and Commerce College, Shivamogga 15

Various types of Washing Machines in India

Sahyadri Arts and Commerce College, Shivamogga 16

Types of Washing Machines

Semi-Automatic Washing Machine

Sahyadri Arts and Commerce College, Shivamogga 17

Fully Automatic Washing Machine

Front Loading Washing Machines

Sahyadri Arts and Commerce College, Shivamogga 18

Advantages agitator mechanism over impeller mechanism

Disadvantages of Front Loading Washing Machine

Sahyadri Arts and Commerce College, Shivamogga 19

Features of Washing Machine

Sahyadri Arts and Commerce College, Shivamogga 20

History of Laundry: - (Commercial)

Sahyadri Arts and Commerce College, Shivamogga 21

Sahyadri Arts and Commerce College, Shivamogga 22

History of washing machine

Rinsing and spin drier

Sahyadri Arts and Commerce College, Shivamogga 23

Sahyadri Arts and Commerce College, Shivamogga 24

Sahyadri Arts and Commerce College, Shivamogga 25

Sahyadri Arts and Commerce College, Shivamogga 26

SI. No. Cloth Number per Kg.

Water Weight of Volume of Quantity of Washing Type of

Sahyadri Arts and Commerce College, Shivamogga 27

Cuffs and collars

Sahyadri Arts and Commerce College, Shivamogga 28

Use of Fabric softener

Sahyadri Arts and Commerce College, Shivamogga 29