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Company Overview
Kijamii is a digital media agency that was founded in 2011 and aims at realizing
digital experiences for its partners. We build creative digital strategies and campaigns
that cross switch between online and offline activities to ensure the maximum reach
“Inspired by our African roots, the Swahili word for “social” just spoke to us – and
thus, Kijamii was born. In a continent where the tribe is the nucleus of the society, we
found the perfect word that encompasses our set of values, and reflects who we are.
Keeping in mind that the digital industry stands on values of sharing, interaction,
conversation and storytelling… we found the word to be perfectly fitting as these are
all traits that are deeply ingrained in any tribe – and most especially in our Kijamii
tribe.”
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Mission
Kijamii is on a mission… a mission to utilize its resources, as well as its selection of
Egypt's finest talents - coupled with an international mind-set that transcends all
player in the digital industry. We have a know-how that settles at the core of our
organization, one which we've systemized into a deliberate process every Kijamiite is
trained to perfect. Our know-how enabled us to develop our flagship strategies that set
us apart from our competition. This is the Kijamii tribe, and we approve this message!
Vision
Our Vision is to become an international key player in the dynamic digital technology
industry.
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Mission Statement components (rewrite)
1. Customer/Market ✔ Kijamii is on a mission… a mission to utilize
2. Product/Service _
3. Geographic domain ✔ its environment given (8) resources , as well
4. Technology ✔
as its selection of Egypt's (3) finest talents -
5. Concerns for survival _
6. Philosophy ✔
coupled with an international mind-set that
7. Self-concept ✔
8. Concern for public image _
transcends all geographical limits - in order to
9. Concern for employees ✔
10. Quality ✔ achieve its vision of becoming (10) a key
(2). We have a know-how that settles at the core (6) of our organization, one which
we've systemized into a deliberate process every Kijamiite (9) is trained to perfect.
Our know-how enabled us to develop our flagship strategies (7) that set us apart from
our competition, and enable those leads to yield revenue (5). This is the Kijamii tribe,
Vision (rewrite)
Our vision is that every department and employee in our company pictures us as the
distributors of innovation.
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Core Values
We are social geeks
We communicate effectively, listen actively and have genuine interest in people. In addition, we
are proud of our geekyness which is relentlessly curious, and we are always fascinated by how
technology is revolutionizing our world.
We are entrepreneurs
Our story as entrepreneurs nurtured a culture of entrepreneurship reflected in the work of every
Kijamite. We take initiatives, and proactivity comprises our style. Our passion is the fuel to our
engine of growth.
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External Analysis
Opportunities
Rise of communications allows the flow of ideas and invites interaction
through social media.
The government lifted any legalization or restriction that can bind marketing
agencies.
More employment for the youth as this field is just growing.
Threats
Number of competitors is vastly increasing
Changing rules of search engines and social media platforms.
Lack of clarity around organizational and operational guarantees of
independence.
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EFE (External Factor Evaluation)
Key External Factors Weight Rating Weighted Score
Opportunities
Threats
Total= 1 3.2
1 2 3 3.2 4
Comment:
Kijamii’’s state and actions towards the external is superb as their
evaluations’ weighted score is 3.2 out of 4; which is high up the scale.
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Internal Analysis
Strengths
A team of creative, result driven and highly proficient digital marketing
expert
Easy to target and reach more audience at a cheaper price.
Strong portfolio / brand name
Weaknesses
Keeping pace with new trends
Resource limitation
Financial limitation
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IFE (Internal Factor Evaluation)
expert
Weaknesses
Total= 1 3.4
1 2 3 3.4 4
Comment:
Kijamii’’s state and actions concerning the internal is excellent as their
evaluations’ weighted score is 3.4 out of 4; which is prominent the scale.
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Value Chain Analysis
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Three Circles Analysis
Consumers
Kijamii
Digital strategy
Digital campaign design Social video SEM
Content creation & digital production More geo targeting
management Social events
Measurement & reporting coverage
SEO SEO
Influencer engagement PR
Social video production
Media buying &
advertising
Social events coverage Digital strategy
Web & mobile Digital campaign
development design
Content creation Motion graphics
& digital PR
Influencer management Influencer engagement
engagement Campaign0s
Web & Mobile app
development
Competitors
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Porter’s five forces
Rivalry in the industry: High, the level of rivalry among the current competitors is
extreme.
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SWOT Analysis
Strengths Weaknesses
1. A team of creative, result 1. Keeping pace with new
driven and highly proficient trends
digital marketing expert 2. Resource limitation
2. Easy to target and reach 3. Financial limitation
more audience at a cheaper
price.
3. Strong portfolio / brand
name
Opportunities SO WO
1. Rise of communications 1. (S1/O1) production of High 1. (W1/O1/O3) Hire more
quality content and employees to track
allows the flow of ideas and
distribution into multiple community & digital trends.
invites interaction through platforms. 2. (W2/W3/O2) Focus on
social media. 2. (S1/S2/O2) Maximize reach social media campaigns and
through data available management and web
2. The government lifted any publicly . development.
legalization or restriction 3. (S3/O3) Company Growth
through talent acquisition . 0.8+0.8+0.4+0.2+0.2+0.2
that can bind marketing
= 2.6
agencies. 0.8+0.8
3. More employment for the 0.8+0.6+0.2
0.8+0.4 = 4.4
youth as this field is just
growing.
Threats ST WT
1. Number of competitors is 1. (S3/T1) Use of strong 1. (W1/T1) Brining new
portfolio in business services and doing
vastly increasing
presentation and agency promotional offers.
2. Changing rules of search marketing. 2. (W2/W3/T2) Optimization
engines and social media 2. (S1/T2/T3) R&D of support for quality control of online
technologies and rights services and cultivating of
platforms. development. providers .
3. Lack of clarity around 3. (W3/T3) Monitor and record
0.8+0.8+0.8+0.8+0.2 all of the client contracts
organizational and
=3.4 while applying articles for
operational guarantees of security measures.
independence. 0.8+0.8+0.2+0.2+0.8+0.2+0.2
= 3.2
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QSPM
Market
Market development Product development Integration Diversification
penetration
Strengths
A team of creative, result driven
and highly proficient digital
0.8 3 2.4 1 0.8 1 0.8 1 0.8 2 1.6
marketing expert
weaknesses
0.8 2 1.6 1 0.8 3 2.4 1 0.8 3 2.4
Keeping pace with new trends
Resource limitation
0.2 1 0.2 2 0.4 3 0.6 3 0.6 2 0.4
Financial limitation
0.2 1 0.2 2 0.4 3 0.6 3 0.6 4 0.8
Total 1
Opportunities
Rise of communications allows the
flow of ideas and invites 0.8 2 1.6 3 2.4 4 3.2 1 0.8 3 2.4
Threats
Number of competitors is vastly
0.8 3 2.4 3 2.4 1 0.8 3 2.4 2 1.6
increasing
Changing rules of search engines
0.8 2 1.6 2 1.6 2 1.6 4 3.2 2 1.6
and social media platforms.
Lack of clarity around
organizational and operational 0.2 2 0.4 1 0.2 2 0.4 4 0.8 1 0.2
guarantees of independence.
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Conclusion
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