Innovation Management UniKL MIMET v1.

Project 2: Market Recognition

Name : MUHAMMAD AMIRUDDIN BIN AHMAD

Id : 56214117169

Name : NURNAJWANI BINTI RAMLI

Id : 56212117122

Name : AHMAD AMIRULHUSNI BIN ABDUL RAZAK

Id : 56211117163

Class : L01 – T03

Lecturers : MUHAMMAD AZRIE HUSAINY MOHD JASRI
Innovation Management UniKL MIMET v1.3

1. Simply put the Marketing Mix is a tool used by businesses and Marketers to help
determine a product or brands offering. The 4 Ps have been associated with the
Marketing Mix since their creation. Show your own idea for 4 Ps.

Product Promotion

MyN High Heel Shoes Door to door

- Economical alternatives for Bunion treatment - Friendly approach to customer
- Encounter diseases face by high heel consumer
of 20 – 50 years old range Video viral
- Helps with muslimah trending fashion - Instil awareness of long term effect treatment
- Avoid risky surgery - Self – interest presentation
- -

Place Price

Malaysia Price per pair = Rm70

- Hospital and clinics
- Pharmacy COGS = Rm 19.4 per pair
- Modern area ROI = Rm 3.61
- Ministry of Health
Innovation Management UniKL MIMET v1.3

2. The details structure of Financial Statements.

CAPEX (Capital Expenditive)

- Factory x2 (RM 1.5M ) = Rm 3M

- Employees = Rm 2.46M
- Land = Rm 4.5M
- Lorry x2 =Rm 280,000
- Van x2 = Rm 180,000
- Computer x5 = Rm 10,000
- Telephone x3 = Rm 3,000
- Machinery x2 = Rm 1M

Total = Rm 11.433M

OPEX ( Operation Expenditire)

- Socks (Rm 1 per pair) x650k = Rm650,000

- Silicones (1 tonne) = Rm 500,000
Total = Rm1.15M

UPS
i) Malaysian’s population = 32 Millions people
ii) Market Value (100/11= 9.1%)
iii) UPS = 9.1% x 2/3 (women) x 1/3 (women who are using high heels) x 32 Millions
= Rm 647,111

COGS

- COGS = (OPEX + CAPEX) / UPS

= (Rm 11.433M + Rm 1.15M) / Rm 647,111
= Rm 19.4 per pair

ROI (Return Of Investment)

- ROI = Sell price / COGS

= Rm 70 / Rm 19.4
= Rm 3.61
Innovation Management UniKL MIMET v1.3

3. Design the organization chart and details of job responsibility.

MUHAMMAD AMIRUDDIN BIN AHMAD

(CEO)

NURNAJWANI BT RAMLI AHMAD AMIRUL HUSNI JOHN SMITH KAMAL HANSON

(FINANCE) BIN ABDUL RAZAK (MARKETING MANAGER) (HR MANAGER)
(PRODUCTION
MANAGER)

JALAL FAZURA
(SELLING DIVISION) (PROMOTING DIVISION)

SHANG UTOPIA AZRA

ROHANA (WAREHOUSING (RECRUITMENT (TRAINING AND
(PRODUCTION DIVISION) DIVISION) SELECTION) DEVELOPMENT)

MyN High Heels

Shoe Bag Pack Shoe Lace
Socks

PRODUCT DEPARTMENTALIZATION
Innovation Management UniKL MIMET v1.3

BIOGRAPHY

Name : Muhammad Amiruddin bin Ahmad

Position : CEO
Email : maba@ yahoo.com
No. Tel : 05-261 5667
No. Fax : 05-269 5678

Role:
1. Communicating, on behalf of the company, with shareholders, government entities, and the
public
2. Leading the development of the company’s short- and long-term strategy
3. Creating and implementing the company or organization’s vision and mission
4. Evaluating the work of other executive leaders within the company, including directors, vice
presidents, and presidents

Name : Nurnajwani bt Ramli

Position : Finance
Email : wani@ yahoo.com
No. Tel : 05-567 9873
No. Fax : 05-345 6789

Role:
1. Assisting in the preparation of budgets
2. Managing records and receipts
3. Reconciling daily, monthly and yearly transactions
4. Preparing balance sheets
5. Processing invoices
Innovation Management UniKL MIMET v1.3

Name : Ahmad Amirul Husni B bdul Razak

Position : Production Manager
Email : mirul@ yahoo.com
No. Tel : 05-123 4567
No. Fax : 05-432 5678

Role:
1. planning and organising production schedules
2. assessing project and resource requirements
3. estimating, negotiating and agreeing budgets and timescales with clients and managers
4. ensuring that health and safety regulations are met
5. determining quality control standards
6. overseeing production processes

Name : John Smith

Position : Marketing Manager
Email : john@ yahoo.com
No. Tel : 05-876 5468
No. Fax : 05-123 4323

Role:

1. Interviews, hires, and trains marketing staff members

2. Establishes marketing goals based on past performance and market forecasts
3. Oversees current offerings and comes up with initiatives for new products or services
4. Researches and analyses market trends, demographics, pricing schedules, competitor
products, and other relevant information to form marketing strategies
5. Works with marketing staff to develop detailed marketing plans for all media channels and
sales teams
6. Approves and oversees the creative development of promotional materials, website content,
advertisements, and other marketing-related projects
Innovation Management UniKL MIMET v1.3

Name : Kamal Hanson

Position : HR Manager
Email : kamal@yahoo.com
No. Tel : 05-245 4567
No. Fax : 05-234 6785

Role:
1. Preparing or updating employment records related to hiring, transferring, promoting, and
terminating
2. Explaining human resources policies, procedures, laws, and standards to new and existing
employees
3. Ensuring new hire paperwork is completed and processed
4. Informing job applicants of job duties, responsibilities, benefits, schedules, working
conditions, promotion opportunities, etc.