Business Plan Hassan

BUSINESS PLAN
GSR Consulting Firm
HASSAN JAHANGIR MALIK

MUHAMMAD SULEMAN
Submitted in partial fulfillment of the requirements for the

Degree of Bachelor of Business Administration
At
National university of modern languages

Islamabad, Pakistan
March 2017
NATIONAL UNIVERSITY OF MODERN LANGUAGES Faculty of
Faculty of Management Science
It is hereby certified that the Business Plan has been thoroughly and carefully read
and recommended to the Faculty of Management Sciences for acceptance of Final Report,
byHassan Jahangir Malik, Roll No.3456 and Muhammad Suleman, Roll No. 3480, Session
(Feb 2013 to Jan 2017) Moring, in partial fulfillment of the requirements for the degree of
Bachelor of Business Administration of National University of Modern Languages
Islamabad.
Dated:_____________________
Supervisor Name
Supervisor Signature
Panel Member Name
Panel Member Signature
Head of Department:
A Business Plan: GSR Consulting Firm
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY .................................................................................................... 1
2. BUSINESS INTRODUCTION: ............................................................................................. 2
2.1. Mission Statement: ........................................................................................................... 2
2.2. Vision Statement: ............................................................................................................. 2
2.3. Goals and objectives of GSR: .......................................................................................... 2
2.4. Business Goals: ................................................................................................................ 3
2.5. Business history: .............................................................................................................. 3
2.6. Stake Holders Of the company: ....................................................................................... 4
3. THE COMPANY .................................................................................................................... 5
3.1. Legal status of the company: ............................................................................................ 5
4. THE INDUSTRY.................................................................................................................... 5
4.1. Industry structure.............................................................................................................. 5
4.2. Industry trends: ................................................................................................................. 6
New entrants are changing business models:.......................................................................... 6
Co-creation with clients: ......................................................................................................... 6
Scale and brand less important: .............................................................................................. 6
5. MARKET ANALYSIS AND MARKETING PLAN ............................................................. 7
5.1. Market segments: ............................................................................................................. 7
5.2. Target market: .................................................................................................................. 7
5.3. Competition: ..................................................................................................................... 8
5.4. Marketing plan: ................................................................................................................ 9
5.4.1 Pricing: ...................................................................................................................... 9
5.4.2 Selling Tactics/Promotion:........................................................................................ 9
5.5. SWOT Analysis: ............................................................................................................ 11
5.6. Distribution: ................................................................................................................... 12
Sales Support Collateral Materials........................................................................................ 13
6. OPERATIONAL PLAN ....................................................................................................... 13
I
6.1. Vendor Selection ............................................................................................................ 13
6.2. Operations expertise ....................................................................................................... 13
7. SERVICES AND PRODUCT .............................................................................................. 15
7.1. Strategy and Planning: ................................................................................................... 15
7.2. Legal Business Formation: ............................................................................................. 15
7.3. Future Products and Services ......................................................................................... 16
7.4. Services for existing business: ....................................................................................... 16
7.4.1. Business expertise: .................................................................................................. 16
7.4.2. Sales expertise ......................................................................................................... 16
7.4.3. HR expertise............................................................................................................ 16
8. ORGANIZTION AND MANAGEMENT: .......................................................................... 17
8.1. Principal/Partner/Director: ............................................................................................. 17
8.2. Managers/ specialist ....................................................................................................... 17
8.3. Senior consultant; ........................................................................................................... 17
8.4. Consultant: ..................................................................................................................... 18
8.5. Analysts: ......................................................................................................................... 18
9. FINANCIAL MANAGEMENT ........................................................................................... 19
9.1. Start Up Funds ................................................................................................................ 19
9.2. Income Statement ........................................................................................................... 20
9.3. PROJECTED BALANCE SHEET 2017 TO 2018 ........................................................ 21
9.4. Cash flow statement for the GSR 2017 to 2018 ............................................................. 22
II
1. EXECUTIVE SUMMARY
GSR is a start-up consulting firm that is focused on attending comprehensive needs of businesses
when in time of the startup or during the growth period. With a core staff of skilled and qualified
experts and a team work methodology, GSR will be capable to offer a more composed quality
service in contrast to its contestants. GSR is a team of business consultants that specializes in a
particular discipline, including finance, sales and marketing, technology, management,
operations, and human resources. GSR offers a list of services for business owners to choose
from, depending on their particular business needs. This includes; business and marketing plan
preparation, financial search and procurement, IT consulting services, management development,
human resources advising, and etc. The core specialty of GSR is in technological consultation.
GSR will have a focus on start-up businesses, preferably in the earlier stages of operation as well
as existing businesses. The business consulting industry is very fragmented. There are different
segments that can be targeted by the consulting firms. Currently numerous consulting firms are
operating worldwide. As the concept on entrepreneurship is strengthening roots, the startup firms
as well as the already existing firms face various problems related to conduction of a successful
business. These problems can be related to any aspect of the business such as planning
production operations and many more Start-up companies are the target market of this firm as
well as the existing firms. Competitors in the forefront of the marketplace typically offer many of
the services that GSR has. These services include information-based consulting, integration and
management services. GSR concentrates on the technology related aspect of the business as the
success of contemporary firms is contributed by technology by a considerable share.
Page |1
2. BUSINESS INTRODUCTION:
2.1. Mission Statement:
To be the number one firm that people turn to worldwide for solutions to the complex issues that
affect their business’s wealth and ultimately their lives. It will serve business clients that are in
need of logistical, technical, and business strategy services.
2.2. Vision Statement:
We aspire to set the example of what a trusted technology consulting company is and should be.
Our vision statement is:
To become the industry leader in consulting industry Good start and Run consulting firm give
solutions to complex issues through complete analysis and by developing and maintaining long-
term relationships with clients, employees, and partners.”
2.3. Goals and objectives of GSR:
The primary objectives of our organization are:
 Providing Real Support for the Business Owner with Practical Solutions which are
proven to Work.
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 To provide prompt and concise professional advice, practical solutions and commercial
guidance too small to Medium-sized Enterprises (SME’s) in the conduct of their business
specifically with reference to the terms of each arrangement.
 To provide relevant education/training and mentoring support, as required, to the benefit
of SME’s in the successful operation of their enterprise.
2.4. Business Goals:
In fulfillment of our mission, we pursue the following broad goals: To broaden and strengthen
our visibility as a best consulting organization. To increase the number of services. Integrity and
honesty guide at all phases of the client and consultant relationship from the exploratory meeting
to final delivery. To attain special expertise which insures our clients to attain cost effective,
results oriented solutions.
2.5. Business history:
GSR is a privately owned management consulting business located at blue area.GSR is a start-up
consulting firm focused on serving the comprehensive needs of businesses in the full range of the
business cycle. With a core staff of experienced professionals and a team approach to most
consulting projects, GSR will be able to offer a more balanced quality service. There are many
consulting firms in Pakistan; our competitors are synergy consulting firm which is also located at
Islamabad. GSR is a team of six business consultants. Each consultant specializes in a particular
discipline, including finance, sales and marketing, technology, management, operations, and
human resources. GSR offers a list of services for business owners to choose from, depending on
their particular business needs. This includes; business and marketing plan preparation, financial
Page |3
search and procurement, IT consulting services, management development, human resources
advising, and etc. GSR will have a focus on start-up businesses, preferably in the earlier stages of
operation. Small and mid-sized businesses make up a sizable majority of market. GSR prefers to
establish a relationship with a younger operation and continue to nurture that relationship over
the long term. GSR will be established as a partnership business each of two partners whom
owns a 50% share in the company.
2.6. Stake Holders Of the company:
People who are directly and indirectly involved in our company are:
 CEO
 Managing Director
 Financial manager
 Human resource manager
Page |4
3. THE COMPANY
3.1. Legal status of the company:
It is a partnership business between two partners named as:
Muhammad Suleman
Hassan Jahangir Malik
Both partner invest equally and have equal share in profit and loss.
4. THE INDUSTRY
4.1. Industry structure
Many of the trends affecting other industries are now starting to permeate through the
consultancy field. For present year various publications and professional consultants have
weighed in on their predictions of the key drivers, technologies and disruptors that may affect the
industry. Ever changing and increasingly sophisticated technology perhaps performing some
tasks that human beings used to provide is yet another trend that will continue through coming
years. In addition to human expert insights the firms are providing software and technology-
based tools to help clients. Overall, being knowledgeable about clients’ changing needs and
desires is integral for being successful in 2017. Indeed, with the varying changes and challenges
that may affect the consulting field this year, industry professionals may find ways to work with
the trends rather than to see them as being adversarial.
Page |5
4.2. Industry trends:
New entrants are changing business models: New service providers are already
disrupting the industry by delivering services using innovative business models. For example,
cloud service providers are attempting to redefine the entire service delivery framework.
Co-creation with clients: Consulting and IT service providers will increasingly be expected
to create solutions in close cooperation with clients.
Small challenge the big: Startups and small-to-medium enterprises (SME) will fill the gap
and deliver new services to clients where large service providers are unable to meet client
expectations.
Scale and brand less important: The importance of scale and brand is decreasing. Clients
seeking innovative solutions are willing to partner with industry newcomers in order to achieve
their business goals.
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5. MARKET ANALYSIS AND MARKETING PLAN
5.1. Market segments:
Major Market Segments
Key points in defining market segment for consulting services is based on 1989-1994 Statistical
Summary Areas of Business concentration in Northern Tennessee. Listed in order of priority,
these segments are as follows:
 Government services, especially technical services and research and development.
 National and international trade and professional associations.
 Other business services, such as financial, personnel, office supply, public relations, etc.
5.2. Target market:
Start-Ups
Start-up companies often are in need of expert advice and planning in initiating a successful
start-up. It is believed that a majority of start-ups actually seek out consulting assistance. Those
that do typically are searching for a comprehensive area of services.
1-3 Year Old Companies
Young companies, between 1 and 3 years old are less likely to be searching for expert business
consulting services. Typically, they have already secured financing and have developed a
Page |7
satisfactory level of security. However, these businesses are still in the beginnings of their
overall cycle and in most cases need the broad expertise of a team of expert consultants.
3 + Year-Old Companies
Established companies make up the final segment, and is significantly smaller than the start-up
segment. The established company segment typically has a need for a less comprehensive range
of services. These entities are in need of specialized services in one or two disciplines, e.g.,
operational planning or human resources.
5.3. Competition:
In this section we will examine the possible competitor that we have to compete in the market
and who will be our direct competitor and who will be our indirect competitor, and how we can
distinguish our product from our competitors.
Our major competitors:
1) Direct competition: Multiple businesses offering similar products and services create
direct competition.
2) Indirect competition: Indirect competitors are businesses that offer slightly different
products and services, but target the same group of customers with the goal of satisfying the
same need. These are sometimes also known as substitutes.
Page |8
5.4. Marketing plan:
GSR’Smarketing strategy is to enhance, promote and support the fact that our services increase
our clients' productivity and profit margins. To prove the value of our service, we involve the
client in the entire consulting process from the conceptual stage to the finished product
5.4.1 Pricing:
GSR services will be priced competitively with other small consulting firms. Fees will be
charged on an hourly or daily rate, fixed fee, or on a retainer basis depending upon the client's
needs. The hourly or daily fee applies to very short-term assignments a few days or one week at
most. Fixed fees are preferred by clients, because they serve to establish a total dollar
commitment risk on the part of GSR firm. Annual retainer fees are acceptable when a client, who
has used our services frequently want consultants "on-tap" which can be called upon whenever
the need arises without paying the hourly or daily fee .Our fees will be based on several factors
including the time and resources needed to complete a project, overhead costs, and the fees
charged by other competitive consulting firms. Our hourly rates average Rs 9,000 per hour
compared to 10,000 Rs per hour for the large consulting firms.
5.4.2 Selling Tactics/Promotion:
Current selling tactics include advertising, seminars, direct calling, mail and networking through
professional and business associations. GSR will market its services by placing an ad in the
yellow pages, listing with all local business and industry associations, developing a brochure to
be distributed to lending institutions and clients, becoming an active member of a number of

Page |9
business and consulting associations, networking with the local business community, and
developing small business
1. Workshops/Seminars
Our seminars and workshops will be used to promote our other consulting services. Attendees
with be able to pick up our corporate brochure and ask any questions regarding the services we
provide.
2. Corporate brochure
We will develop a corporate brochure outlining our services and fee structure. The brochure will
also highlight our past experience and level of expertise. The brochures will be distributed at our
workshops and seminars, distributed to lending institutions, associations, key business leaders,
and to potential client
3. Advertising
Business Success will not do much advertising except for placing an ad in the local yellow
pages. Within the next three years, we may develop our own Internet site highlighting our
expertise and services.
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5.5. SWOT Analysis:
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is a popular
analysis technique used in planning, problem-solving and decision-making across an assortment
of business functions and activities. While there are various types of consultancy firms, a SWOT
analysis can be performed as part of the planning process to analyze a firm's business growth
potential.
Strengths
The strengths of a consultancy firm range from factors such as customer demand to the lack of
competition in the external environment. The specific knowledge, capabilities, organizational
skills and other qualifications of the professional consultant will be of particular importance in
listing the firm's strengths. The key question is what makes the consultant different from other
service providers in the market.
Weaknesses
An honest appraisal of a consulting firm's operations can be conducted using the SWOT analysis
weakness section. List all of the existing weaknesses of the consultancy firm here. As an
example, obstacles might relate to limited access to investment capital needed to launch a needed
marketing campaign. In-depth market research should be conducted prior to performing a SWOT
assessment because it might reveal a declining customer-base or new competition within the
target market.
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Opportunities
Demographic, environmental, political and socioeconomic factors are areas where opportunities
might exist for a consultancy business. Also, significant opportunity may exist if the consultancy
firm has a strong professional network that can be quickly tapped into in growing a client base.
Evaluate benefits in relation to emerging markets, new technology, small business agency
support or the availability of capital funding. Time limits associated with opportunities also
should be noted in this section.
Threats
All of the areas offering opportunities can also pose threats. For example, pending legislation
might exist that, if passed, will increase costs related to obtaining special licensing and
certification to operate as a consultant. This same legislation might also present an opportunity
within the field by its potential to increase the perception of professionalism associated with the
specific type of Consultancy Company.
As with all of the other SWOT assessment areas, closely evaluate the business objective when
determining potential threats. When identifying threats in the business planning stage, the goal is
to develop strategies to eliminate or limit the threat.
5.6. Distribution:
Distribution is not an issue for consulting firms. Reports will be couriered, e-mailed, faxed or
mailed directly to customer depending on the terms set out in the contract
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Sales Support Collateral Materials
Sales support materials consist of a company portfolio, which includes magazine
article reprints. Business cards, presentations, proposals and stationery are
coordinated to reflect the company's message and image
6. OPERATIONAL PLAN
Startups have to execute multiple items simultaneous. GSR helps assisting clients execute major
critical steps in the early stages of the business.
6.1. Vendor Selection
Startup businesses in the beginning have to hire several vendors to establish critical components
of the business. Our firm helps clients by providing reliable teams to execute those critical
elements of starting a business.
6.2. Operations expertise
Startup experts can help setup your operations right from scratch. GSR works on the conditions
of the clients which are convenient for them this shows flexibility of the firm. To assist the client
in all areas of the business concurrently, the firm works in a teamwork approach which saves
time. Moreover, all parties remain synchronized with the interconnectivity of the functional
areas. We have worked with multiple types of clients which include:
 Individuals
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 Small companies
 Major corporations
The modes of communication are adopted on the choice of our clients which can be in person,
telephone, internet (online) we specialize in IT which has now become the most important
factor in success of the business in contemporary era. The billing system of the services works
through billing by hour. The future success of the business of the business depends on many
factors such as proper planning managing operations etc. IT helps in all areas of the business.
The success of the business which is well equipped with technologies is more probable as
compared to others. We do not promise quick repairs but we will invest best of our services
which will make the results productive. Taking the short cut in business will keep you from
reaching your goals later on.
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7. SERVICES AND PRODUCT
To help organizations and people who are behind so many startup businesses, GSR offers unique
expertise that blends diverse entrepreneurial experience, real business insight and practical
solutions. The most useful time to seek professional business advice and support is before
starting. Consultants work directly with the client to identify the most critical next steps and help
them get executed. Queries of our clients have are answered by our experts and advice is given
for greater return on investment.
7.1. Strategy and Planning:
We help clients through analysis, statistics, and strategy. Clients partner with us to plan critical
steps for their startup business. These include:
 Business plan preparation
 marketing plan preparation
 financing search
 Procurement
7.2. Legal Business Formation:
Clients have to form a legal structure for their business. we advise on options such as sole
proprietor, corporation, LLC, and the pros and cons of it. We also help with other accounts such
as banking.
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7.3. Future Products and Services
We will continually expand our services based on industry trends and changing client needs. We
will also get feedback from clients and seminar attendees on what is needed for future seminars
and workshops.
7.4. Services for existing business:
7.4.1. Business expertise:
You can formulate vision, strategy; identify areas of innovation, mergers and acquisitions,
corporate policies with our experience and expertise.
7.4.2. Sales expertise
You can take our support in sales analysis, sales planning, global sales, setting up an effective
sales team, implement sales process, enhance sales culture, monitor sales metrics and
performance, developing an ‘impact’ sales team. Digital Marketing expertise Use our best of
brains to generate ideas and implement strategies for success. We give you access to the global
minds who partner with you in devising your marketing strategy, international marketing,
branding, positioning, marketing campaigns and social media campaigns
7.4.3. HR expertise
You can take our experience in assessing and devising your corporate culture and compensation
structuring.
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8. ORGANIZTION AND MANAGEMENT:
8.1. Principal/Partner/Director:
Serve as a trusted advisor to senior client executives; identify sales opportunities; direct
engagement management. One of the partner Hassan Jahngir Malik will perform the duty of
director. He will do service line development, works on multiple engagements. Provide overall
engagement management; integrate recommendations into a solution for the client
8.2. Managers/ specialist
The other partner Muhammad Sulaman work as manager who also have graduate degree will
Plan and manage moderately complex engagements; structure, review, and validate analysis and
recommendations
8.3. Senior consultant;
A hired employee who work as senior consultant having +6 years exp, manage small teams, take
ownership of project deliverables, mentors. Lead and evaluate analysis to draw conclusions and
develop insightful recommendations and solutions; design deliverable content. Consultants may
be promoted to senior consultant by continuing their career path, or return to Deloitte after
graduate school as a senior consultant.
P a g e | 17
8.4. Consultant:
GCB hires two consultant who work for GCB having +3 years exp, in industry’s functional or
technical work. They develop conclusions from analysis; take responsibility for creating and
leading portions of deliverables
8.5. Analysts:
We hire five Fresh graduates, Majority Technical but can work their way to functional. Develop
broad consulting skills; Gather and research data; develop pertinent and thoughtful analysis;
contribute to the creation of deliverables.
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9. FINANCIAL MANAGEMENT
9.1. Start Up Funds
START UP FUNDING FOR THE GSR: 2017 to 2018
Start-up expense to fund 1,000,000

Start–up asset to fund 2,000,000
Total funding required 3,000,000
ASSETS
Non-cash assets from start-up 800,000
Cash requirement from start-up 1,100,000
Additional cash raised 0
Cash balance on starting date 1,100,000
Total assets 3,000,000
LIABILITIES & CAPITAL
Current borrowing 1,000,000
Other current liabilities(interest free)
Total liabilities 1,000,000
CAPITAL
Planned investment 0
Owner 0
Investor 3,000,000
Additional investment required 0
TOTAL PLANNED INVESTMENT 3,000,000
Loss at start-up(start-up expense) (1,000,000)
TOTAL CAPITAL 2,000,000
TOTAL CAPITAL AND LIABILITIES 3,000,000
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9.2. Income Statement
INCOME STATEMENT FOR THE GSR: 2017 to 2018
Description Amount
Gross Revenues 3,000,000
Less: CGS (1,600,000)
Gross Profit 1,400,000
Less: Operating Expense 150,000
Officers' Salaries 0
Depreciation 0
Amortization 0
Total Expenses (150,000)
Operating Income/EBIT 1,250,000
Less: Interest Income (50,000)
Other Income 0
Earning before tax 1,200,000
Less: Tax (150,000)
Net Income After Tax/NEAT 1,050,000
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9.3. PROJECTED BALANCE SHEET 2017 TO 2018
ASSETS LIABILITIES & OWNER EQUITY

Current Assets Current Liabilities
Cash 500,000 Accounts Payable 400,000
Short Term Investments 0 Other Current Liabilities 600,000
Accounts Receivable – Net 92,000 Unearned Income/Deposits 0
Inventories 150,000 Line of Credit 0
Advances & Other Current 0 Other Short Term Loans 0
Assets
Prepaid Expenses 16,000 Total Current Liabilities 1,000,000
Total Current Assets 758,000 Long Term Liabilities
Fixed Assets Long Term Debt 0
Plant and Equipment 600,000 Other Liabilities 0
Buildings & Land 1,550,000 Other Loans Payable 0
Accumulated Depreciation 0 Shareholder loans 0
Net Plant Equipment 92,000 Short/Current Long Term Debt 0
Other Intangible Assets 0 Total Liabilities 1,000,000
STOCKHOLDER EQUITY
Common Stock 0
Preferred Stock 0
Paid In Capital 2,500,000
Dividends 0
Retained Earnings (500,000)
Other Stockholder Equity 0
Total Fixed Assets 2,242,000 Total Stockholder Equity 2,000,000
TOTAL ASSETS 3,000,000 Total Liabilities & Stockholder
3,000,000
Equity
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9.4. Cash flow statement for the GSR 2017 to 2018
Cash flow statement 2017 to 2018

Cash flow from operating activities :
Cash from services provided 450,000
Cash from account receivable 50,000
Payment of salaries (90,000)
Payment of utilities expense (70,000)
Net cash provided by operating expense 340,000
Cash flow from investing activities :
Purchase of m/s 0
Sale of m/s 0
Loan is made to the borrowers 0
Collection of loan 0
Purchase of plants assets (280,000)
Net cash flow from investing activities (280,000)
Cash flow from financing activities :
Cash withdrawals by owner (50,000) (50,000)
Net cash used for financing activities
Net increase in cash(cash surplus) 10,000
P a g e | 22

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Business Plan Hassan

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BUSINESS PLAN

GSR Consulting Firm

HASSAN JAHANGIR MALIK

Submitted in partial fulfillment of the requirements for the

National university of modern languages

Faculty of Management Science

Bachelor of Business Administration of National University of Modern Languages

Panel Member Name

Panel Member Signature

particular discipline, including finance, sales and marketing, technology, management,

preparation, financial search and procurement, IT consulting services, management development,

success of contemporary firms is contributed by technology by a considerable share.

2.1. Mission Statement:

need of logistical, technical, and business strategy services.

2.2. Vision Statement:

Our vision statement is:

term relationships with clients, employees, and partners.”

2.3. Goals and objectives of GSR:

The primary objectives of our organization are:

specifically with reference to the terms of each arrangement.

 To provide relevant education/training and mentoring support, as required, to the benefit

of SME’s in the successful operation of their enterprise.

2.4. Business Goals:

results oriented solutions.

2.5. Business history:

owns a 50% share in the company.

2.6. Stake Holders Of the company:

 Human resource manager

3.1. Legal status of the company:

It is a partnership business between two partners named as:

Hassan Jahangir Malik

4.1. Industry structure

the trends rather than to see them as being adversarial.

to create solutions in close cooperation with clients.

their business goals.

5.1. Market segments:

Major Market Segments

Summary Areas of Business concentration in Northern Tennessee. Listed in order of priority,

these segments are as follows:

 Government services, especially technical services and research and development.

 National and international trade and professional associations.

5.2. Target market:

that do typically are searching for a comprehensive area of services.

1-3 Year Old Companies

operational planning or human resources.

distinguish our product from our competitors.

Our major competitors:

same need. These are sometimes also known as substitutes.

compared to 10,000 Rs per hour for the large consulting firms.

5.4.2 Selling Tactics/Promotion:

be distributed to lending institutions and clients, becoming an active member of a number of

developing small business

and to potential client

expertise and services.

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is a popular

analysis technique used in planning, problem-solving and decision-making across an assortment

competition in the external environment. The specific knowledge, capabilities, organizational

service providers in the market.

should be noted in this section.

specific type of Consultancy Company.

to develop strategies to eliminate or limit the threat.

Sales support materials consist of a company portfolio, which includes magazine

article reprints. Business cards, presentations, proposals and stationery are