Catalog

2015
 “A good book is the precious lifeblood of a master spirit. ”

From the Publisher

Excel Books is one of the leading publishing houses of India, offering
CONTENTS
General Management 1
textbooks and reference books in a vast category. Besides, we provide
highly-customised learning solutions for universities across the country. We
strive to offer quality content and our range of books includes titles in
management, economics, accountancy, business, marketing, personality International Business 18
development, information technology, law, mathematics/statistics, modern
management theory and practices, and an array of related subjects. It is Human Resource Management 20
always our endeavor to cater to the requirements of students and
professionals in Management, Finance, Law and Business. Insurance 32
Over a span of 20 years, we have left indelible imprints on the academic
scape. Our range of books is expansive, and we continue to hold a
Marketing 33
predominant position with respect to the portfolio of books in college and
university education. We believe in persistent quality improvement – our Personality Development 45
academic publications are critically revised, updated and rewritten. Our
publications focus on the changes taking place in the educational scenario Economics 47
and aid the learning and honing of skills that students need in their lives and
careers. Finance 50
It has been our sincere effort to facilitate education as a tool for personal
and national development. In keeping with the vision of fostering the growth
Information Technology 59
of high-quality higher education, we provide specialised learning materials
that assist self-learning. Excel is a market leader in the domain of Operations Management 64
customised publishing. We are committed to providing quality content
unswayed by the constraints of time. Multimedia resources – educational Law 69
CDs – are also provided so as to help the students understand and grasp the
concepts quickly. Interesting, clear and attractive text has been our priority. Mathematics/Statistics 72
Excel publishes various conference proceedings and provides specialised
services such as development of content and printing of books. Strategic Management 75
Continuing our initiative to harness technology and reach out to e-readers,
we have added several titles for the benefit of students and professionals, Backlist 76
which have been well-received by the readers. We are working on important
and interesting additions to our archives. Check out with us for several Books Available at 81
interesting reads that can help you in your understanding.
Order Form 86
We are indebted to our authors, scholars, editors, reviewers, business
professionals and entrepreneurs, who trusted our vision and volunteered
their time and energy in our journey to achieve excellence in content. Their
experience and knowledge have been our strength. We are also thankful for
their patience and understanding during the course of publication of their
books. In 2014, we aspire to grow stronger and deliver quality content to
help readers build competitive edge in their respective fields of
specialisation.
Leafing through this catalog will enable you find outstanding new titles and a
range of texts to suit your need. At Excel, we are open to suggestions and
feedback; do not hesitate to contact us with your valuable suggestions,
which will enable us to spread quality education.

Dr. Rajan Chopra


second edition
Management
text and cases
V S P RAO, Sri Venkateshwara
College, Delhi University
SPECIAL FEATURES:
Learning Objectives – overview of what is to come
Textual Matter – research findings, scholarly
contributions, analyses from industry observers, real
life examples, etc.
Contemporary Examples – live corporate examples
to elaborate important points
New Topics – more than 30 new topics
Charts, boxes and tables – Various study aids have
been used
Chapter Summary and Discussion Questions – a
summary of important points has been given after
every chapter to help students check their
understanding of the key issues
Key terms – Important terms for easy reference
Skill-building exercises –interesting, thought-
provoking and highly useful exercises for the students
Cases – case studies at the end of each chapter will
help students develop problem-solving skills
CONTENTS INCLUDE:
Nature of Management / Managerial Roles and
Challenges / Development of Management
Thought / Coordination / Planning and
Forecasting / Vision, Mission and Objectives /
Types of Plans / Strategic Planning and
Management / Decision-making and MIS /
Creativity and Innovation / Nature and Importance
of Organising / Departmentation / Span of Control
/ Authority and Responsibility Relationships /
Delegation and Decentralisation / Types of
Organisations / Formal and Informal
Organisations / Fundamentals of Staffing and
HRM / Attracting and Developing Human
Resources / Appraising and Maintaining Human
Resources / Direction and Supervision /
Motivation and Morale / Job Design,
Empowerment and Quality of Work Life /
Leadership / Communication / Fundamentals of
Controlling / Techniques of Controlling /
Individual and Group Behaviour / Management
of Strategic Change / Ethics, Corporate
Governance and Social Responsibilities /
Contemporary Issues in Management
Instructor Manual Available
2012 / 790 Pages / PB / ` 470
ISBN: 978-93-5062-058-8 / 81/4x11 TEXTBOOK
general
management
Recipient of ISTD Book Award – 2010-2011
A Foundation Course in Human
Values and Professional Ethics
Presenting a universal approach to value
education – through self-exploration
R R GAUR
R SANGAL
G P BAGARIA
SALIENT FEATURES:
The unique features of this book are:
It presents a universal approach to value education by developing the right
understanding of reality through the process of self-exploration.
The whole course is presented in the form of a dialogue, whereby a set of
proposals about various aspects of the reality are presented and the students
are encouraged to self-explore and self-verify these on the basis of their natural
acceptance and experiential validation.
The prime focus throughout the book is towards affecting a qualitative change
in the consciousness of the reader, a change in the world-view rather than on
mere information transfer.
While introducing the alternative holistic world-view and its implications, a
critical appraisal of the consequences of the prevailing world-view is also made
to enable the students to discern the difference in their own right.
The style of presentation is kept simple and student-friendly with ample
repetitions to bring home the core concepts. Each chapter ends with a summary
and selective review questions to facilitate understanding.
A model course syllabus along with exercises and guidelines for practice sessions
is given in the appendix and a glossary for key terms is also appended. A
Teacher’s Manual for this course is also available.
This innovative book along with the Teacher’s Manual will go a long way in
facilitating the introduction of value education inputs in the professional
institutions, technical universities and other institutions of higher learning.
Instructor Manual Available
2009 / 282 Pages / PB / ` 195
ISBN: 978-81-7446-781-2 / 71/4x91/2 TEXTBOOK
Recipient of ISTD Book Award – 2012-2013
Organizational Communication
P L RAO
This book focuses on the theory and application of
the emerging discipline of organisational
communication. It presents the essence of this new
discipline in a concise, orderly, and applicable fashion
for the students and managers. It provides basic understanding of organisational
communication at the professional courses level.
2013 / 422 Pages / PB / ` 325
ISBN: 978-93-5062-262-9 / 71/4x91/2
1
general
management

Challenges and Managing Organisation

Opportunities in Asian V S P RAO

Economies
the management perspective
EDITORS
SWATI JAIN, SAVITA PANWAR

The highlight of the book is enlightening discussions on the following
topics:
(a) Finance: financial engineering and innovations, global crisis and
its impact, behavioural finance, foreign exchange risk,
microfinance, financial inclusion,
(b) Marketing: competition and marketing strategies, green and
environmental marketing, consumer behaviour and product
innovation, cross-cultural issues in CRM, role of IT in marketing,
(c) Human Resource: managing change for employee engagement,
ethical behaviour in contemporary times, quality assurance and
employee development, cross-cultural issues in organisational
development and strategic use of information system in HR,
(d) Entrepreneurship: family entrepreneurship, challenges and future
development for women entrepreneurs and emerging trend of
social entrepreneurship,
(e) Production and Operations: business process re-engineering,
behavioural decision making, complex supply chains,
technological advances, automation, computer-based simulation
and socially responsible operations.
2013 / 264 Pages / PB / ` 450
ISBN: 978-93-5062-315-2 / 61/4x91/2
This book, Managing Organisation, is a humble attempt to
bridge the gaps between precepts and practices in the field of
management. The text is designed to provide a comprehensive
introduction to the study of management and organisational
behaviour. It is primarily a student-oriented text book as it satisfies
the requirements of students for an exhaustive understanding
and research-based examination of the field of management
and organisational behaviour. The subject matter is presented
in a lucid and simple style.
Highlights of the Book
Learning Objectives: An overview of what is to come to help
students focus and prepare better
Textual Matter: Research findings, scholarly contributions from
academicians and industry chiefs, critical but dispassionate
analyses from industry observers all over the globe, real-life
experiences, etc.
Contemporary Examples: Inspiring stories of corporate leaders
Latest Stories: Recent clippings, current themes that have caught
the attention of global audience
Charts, Boxes, Tables: Study aids to present the contents in a
capsule form
Chapter Summary: Important points that students should retain

Light at the End of Discussion Questions: To help students check their

the Tunnel?
Way Forward for Power Sector
R V SHAHI
2013 / 576 Pages / HB / ` 795
ISBN: 978-93-5062-329-9 / 61/4x91/2
Inspired Leadership for
Turbulent Times and the
Power of Youth
AIMA
2013 / 208 Pages / PB / ` 495
ISBN: 978-81-8323-110-7 / 61/4x91/2
2
understanding of key issues, to go beyond basic themes and to
explore areas that require further study
Skill-building Exercises: To give students insight into challenging
situations to improve their key management skills
Cases: To help students develop problem-solving skills and
conceive applications of theoretical concepts in real-life situations
CONTENTS INCLUDE:
Nature of Management / Development of Management
Thought / Planning / Nature and Importance of Organising
/ Types of Organisation Structures / Departmentation /
Delegation of Authority / Fundamentals of Staffing and
HRM / Direction and Supervision / Motivation and
Morale / Fundamentals of Controlling / Leadership /
Nature and Importance of OB / Perception / Personality
/ Values, Attitudes and Job Satisfaction / Learning and
Behaviour Modification / Contemporary Issues in
Management
2013 / 484 Pages / PB / ` 395
ISBN: 978-93-5062-320-6 / 81/4x11 TEXTBOOK
 general
management
second edition second edition
Business Communication Management Cases
M K SEHGAL, Chairman & CEO, Shree Siddhivinayak
DR KHAWAJA AMJAD SAEED,
Group of Institutions, Yamunanagar, Haryana
University of Punjab Lahore,
VANDANA KHETARPAL
Pakistan

2013 / 324 Pages / PB / ` 395

ISBN: 978-93-5062-252-0 / 71/4x91/2

Highlights of the book

Reader-friendly approach Implement and
Comprehensive coverage of basic concepts and principles of Monitor
communication
Simple, need-based and sequential topics
Environmentally
Coverage of relevant dimensions of business communication from a Sustainable Work
learner's perspective Practices
Coverage of topics prescribed by universities for students of BCom, SANDRA GRIFFITH
MBA and MCA LLOYD JONES
CONTENTS INCLUDE: CONTENTS INCLUDE:
Nature and Scope of Business Communication / Models of Investigate Current Practices in Relation to Resource
Communication Process / Channels, Networks, Forms and Dimensions Usage / Set Targets for Improvements / Implement
of Communication / Oral and Written Communication / Non-verbal Performance Management Strategies / Monitor
Communication / Barriers to Communication / Principles of Effective Performance / Assessment
Communication / Gateways to Communication / Media and Modes of
Instructor Manual Available
Communication / Reading Skills / Listening Skills / Presentation Skills 2012 / 154 Pages / PB / ` 175
/ Public Speaking / Negotiation Skills / Meetings and Conferences / ISBN: 978-93-5062-072-4 / 71/4x91/2
Business Letters / Enquiries and Replies / Orders and Replies / Circulars,
Notices and Memos / Report Writing: Business Reports / Academic Design Databases
Report Writing / Interview Skills / Job Applications and Resume Writing
/ Group Discussions / e-Correspondence / Business Etiquette / Enriching (Access 2003)
your Vocabulary / Punctuation / Legal Aspects of Business CHERYL PRICE
Communication / Case Studies on Business Communication JULIA WIX
2013 / 520 Pages / PB / ` 350
ISBN: 978-93-5062-314-5 / 71/4x91/2 TEXTBOOK

Capability Building for

Cutting Edge Organizations CONTENTS INCLUDE:
Database Theory, Entering Data into a Database /
EDITORS
Planning a Database, Creating a Database / Forms /
BHUPEN SRIVASTAVA
Queries / Reports / Importing and Exporting Data,
MAMTA MOHAPATRA
Macros, Templates / Vet Clinic Database, Northwind
Database, Cosmetic Hospital Database / Assessment
2013 / 756 Pages / PB / ` 850 Instructor Manual Available
ISBN: 978-93-5062-312-1 / 71/4x91/2 2012 / 262 Pages / PB / ` 225
ISBN: 978-93-5062-074-8 / 71/4x91/2

Envisioning the Future Essays in

Business Management
Redefining Strategies for Excellence EDITORS
EDITORS MIRZA S SAIYADAIN
BISWAJEET PATTANAYAK, KALYAN SHANKAR RAY, S K G GANESH
PHALGU NIRANJANA, UDAYAN DAS
2012 / 466 Pages / PB / ` 575 2012 / 226 Pages / PB / ` 395
ISBN: 978-93-5062-003-8 / 61/4x91/2 ISBN: 978-93-5062-122-6 / 61/4x91/2
3
general
management
New Perspectives on Address Customer Needs
Management Education CHRISTINE KENT

EDITED BY
WOLFGANG AMANN
CONTENTS INCLUDE:
MONICA KERRETTS-MAKAU Assist Customer to Articulate Needs / Satisfy
PIO FENTON Complex Customer Needs / Manage
PETER ZACKARIASSON Networks to Ensure Customer Needs are
SHIV TRIPATHI Addressed / Business Services Training
2012 / 288 Pages / PB / € 25 Instructor Manual Available
ISBN: 978-93-5062-015-1 / 61/4x91/2 2012 / 124 Pages / PB / ` 145
ISBN: 978-93-5062-070-0 / 71/4x91/2
Produce Complex Desktop
Published Documents Coordinate Business
CHERYL PRICE Resources
JULIA WIX LYN GRAHAM

CONTENTS INCLUDE: CONTENTS INCLUDE:

Getting Started with Microsoft Office
Publisher 2003 / WordArt, Tables Headers
and Footers BorderArt / Design Gallery Options Insert Clip
Art Task Pane Modifying Pictures / Styles, Pull Quotes Insert/
Remove / Templates, Mail Merge, Mailing / Linking and
Embedding Objects, Creating Websites, Outside Printing
Instructor Manual Available
2012 / 332 Pages / PB / ` 250
ISBN: 978-93-5062-075-5 / 71/4x91/2
Make a Presentation
JORDAN KELLY
CONTENTS INCLUDE:
Prepare a Presentation / Deliver a
Presentation / Review the Presentation /
Assessment
Instructor Manual Available
2012 / 116 Pages / PB / ` 125
ISBN: 978-93-5062-066-3 / 71/4x91/2
Analyse and Present
Research Information
LORIS HANSFORD
Determine Resource Requirements /
Acquire and Allocate Resources / Monitor
and Report on Resource Usage / Assessment
Instructor Manual Available
2012 / 76 Pages / PB / ` 100
ISBN: 978-93-5062-065-6 / 71/4x91/2
Develop Team and
Individuals
SANDRA GRIFFITH
CONTENTS INCLUDE:
Identify Development Needs / Develop
Teams and Individuals / Monitor and
Evaluate Workplace Learning / Assessment
Instructor Manual Available
2012 / 120 Pages / PB / ` 125
ISBN: 978-93-5062-068-7 / 71/4x91/2
Implement Customer
Service Standards
SANDRA GRIFFITH

CONTENTS INCLUDE:
Gather and Organise Information /
Research and Analyse Information / Present
Information / Assessment
CONTENTS INCLUDE:
Contribute to Quality Customer Standards
/ Implement Customer Service Systems /
Implement Team Customer Service Standards / Assessment

Instructor Manual Available Instructor Manual Available

2012 / 168 Pages / PB / ` 175 2012 / 128 Pages / PB / ` 145
ISBN: 978-93-5062-064-9 / 71/4x91/2 ISBN: 978-93-5062-063-2 / 71/4x91/2

4
 general
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Design and Develop Undertake Marketing
Complex Text Documents Activities
(Word 2003) CHRISTINE KENT
CHERYL PRICE
JULIA WIX CONTENTS INCLUDE:
Plan Marketing Activities / Implement and
Manage Marketing Activities / Review
Marketing Activities / Assessment
CONTENTS INCLUDE: Instructor Manual Available
Fonts and Effects, Graphics, Linked Text Boxes Newspaper 2012 / 96 Pages / PB / ` 125
Columns, Automatic Hyphenation / Bullets and Numbering, ISBN: 978-93-5062-067-0 / 71/4x91/2
Macros, Tables Mathematical Calculations / File Management
Fields, Hyperlinks, Linking and Embedding, Mail Merge and Promote Products and
Advanced Options / Templates, Styles, Headers and Footers
Sections, Forms / Table of Contents, Indexes, Outlines, Master Services
Document, Tracking Changes / Assessment MICHELLE LINDSAY
Instructor Manual Available
2012 / 428 Pages / PB / ` 295
ISBN: 978-93-5062-073-1 / 71/4x91/2
CONTENTS INCLUDE:
Plan Promotional Activities / Coordinate
Promotional Activities / Review and Report
Develop and Use Complex on Promotional Activities / Assessment
Spreadsheets Instructor Manual Available
2012 / 118 Pages / PB / ` 125
CHERYL PRICE
ISBN: 978-93-5062-071-7 / 71/4x91/2
JULIA WIX

Write Complex Documents

LORIS HANSFORD

CONTENTS INCLUDE:
Borders and Shading, Copying and Moving Data Series / Easy
Functions, Formula Auditing, Help and Hyperlinks / Charts, CONTENTS INCLUDE:
Pie Charts and Quick Charts / Names, Multiple Worksheets, Plan Documents / Draft Text / Prepare
Linking Workbooks and Consolidating Data / Functions, Data Final Text / Produce Document /
Tables, and Array Formulas / Data Validation, Macros, Cell Assessment
Protection and Templates Instructor Manual Available
Instructor Manual Available 2012 / 140 Pages / PB / ` 145
2012 / 364 Pages / PB / ` 295 ISBN: 978-93-5062-069-4 / 71/4x91/2
ISBN: 978-93-5062-076-2 / 71/4x91/2

Coordinate Implementation Organise Meetings

BEVERLEY WEYNTON
of Customer Service
Strategies
SANDRA GRIFFITH CONTENTS INCLUDE:
Make Meeting Arrangements / Prepare
Documentation for Meetings / Record and
CONTENTS INCLUDE: Produce Minutes of Meeting / Assessment
Advise on Customer Service Needs /
Support Implementation of Customer Service Strategies / Instructor Manual Available
Evaluate and Report on Customer Service / Assessment 2012 / 92 Pages / PB / ` 125
ISBN: 978-93-5062-062-5 / 71/4x91/2
Instructor Manual Available
2012 / 156 Pages / PB / ` 175
ISBN: 978-93-5062-077-9 / 71/4x91/2
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general
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Building Sustainable Building Sustainable Indian
Indian Multinationals Multinationals
Agenda for Action Agenda for Action
AIMA
AIMA

This collection includes the papers presented by: CONTENTS INCLUDE:

Indian School of Business, Hyderabad
Saintgits Institute of Management, Kerala
Indian Institute of Management, Ranchi
Amity Business School, Uttar Pradesh
Atharva Institute of Management Studies
Welingkar Institute of Management Development &
Research
Indian Institute of Social Welfare and Business
Management (IISWBM), Kolkata
NMIMS, Bangalore
2011 / 106 Pages / PB / ` 295
ISBN: 978-81-8323-099-5 / 61/4x91/2
Bosch, Nashik / Bosch Limited, Bangalore / Rashtriya Ispat
Nigam Ltd., Visakhapatnam / ATE Enterprises, Pune / Bharat
Petroleum Corporation Ltd., Noida / NTPC Vindhyachal,
Singrauli, MP / Robert Bosch Engineering & Business Solutions
Ltd., Bangalore / HDFC Life Insurance Company Ltd., Mumbai
2011 / 250 Pages / PB/` 395
ISBN: 978-81-8323-100-8 / 61/4x91/2
Inclusive Growth
A Challenging Opportunity
AIMA

Civic Sense
PRAKASH PILLAPPA
2011 / 140 Pages / PB / ` 450
ISBN: 978-81-8323-101-5 / 61/4x91/2

CONTENTS INCLUDE:
Basic Concept of Civic Sense / Nature and Ensure Team Effectiveness
Scope of Civic Sense / Need and Importance
of Civic Sense / Interrelationship between KERRY ALRIDGE
Civic Sense and Citizenship / Introduction
to Poor Civic Sense / Key Indicators of Poor Civic Sense /
Reporting Instances of Poor Civic Sense / Civic Sense in Foreign CONTENTS INCLUDE:
and Developed Countries / Cases and Reports of Establish Team Performance Plan / Develop
Manifestations of Poor Civic Sense / Role of Media in Promoting and Facilitate Team Cohesion / Facilitate
Civic Sense / Role of Family in Promoting Civic Sense / Role of Teamwork / Liaise with Stakeholders /
Local Self Government in Promoting Civic Sense and Success Assessment
Stories / Organizing Civic Sense Campaign 209 Instructor Manual Available
2012 / 222 Pages / PB / ` 195 2011 / 104 Pages / PB / ` 145
ISBN: 978-93-5062-000-7 / 71/4x91/2 ISBN: 978-81-7446-962-5 / 71/4x91/2

Corporate Governance
critical issues Business
C V BAXI, Professor, Management Innovations and
Entrepreneurship
Development Institute, Gurgaon

CONTENTS INCLUDE: Transforming World

Introduction/Institutions and Markets/The Economy
Current Context of Corporate Governance/ EDITORS
Models and Typology/Board Objectives and RANJANA PATEL
Strategies/Board Composition/Independent Directors/Board
NITIN TANTED
Structure/Performance Evaluation of the Board/Training and
2012 / 496 Pages / PB / ` 650 YOGESHWARI PHATAK
development of Directors/Business Ethics
ISBN: 978-93-5062-004-5 / 71/4x91/2 RAJ KISHORE SHARMA
2007 / 226 Pages / PB / ` 220
ISBN: 81-7446-515-4 / 71/4x91/2 TEXTBOOK
6

Manage Budgets and
Financial Plans
HAYLEE AND
BRIAN WALMSLEY
CONTENTS INCLUDE:
Plan Financial Management Approaches /
Implement Financial Management
Approaches / Monitor and Control Finances
/ Review and Evaluate Financial Management Processes /
Assessment
Instructor Manual Available
2011 / 110 Pages / PB / ` 145
ISBN: 978-81-7446-970-0 / 71/4x91/2
Manage People
Performance
ELISA CASEY
CONTENTS INCLUDE:
Allocate Work / Assess Performance /
Provide Feedback / Manage Follow-up /
Assessment
Instructor Manual Available
2011 / 132 Pages / PB / ` 175
ISBN: 978-81-7446-969-4 / 71/4x91/2
Business Management
Key Research Issues
EDITORS
SUBHASH C KUNDU
BIJENDER K PUNIA
KARAM PAL NARWAL
DALBIR SINGH
2012 / 852 Pages / PB / ` 950
ISBN: 978-93-5062-001-4 / 71/4x91/2
PE Boards in India
Challenges of 21st Century
R K MISHRA
SHITAL JHUNJHUNWALA
J KIRANMAI
CONTENTS INCLUDE:
Board Dynamics in Public Enterprises:
Challenges Ahead / Transforming Navaratna
and Miniratna PE Boards: A Critical
Analysis / Public Enterprise Boards in India / Board of Directors
– International Scenario / Corporate Governance in Public
Enterprises: A New Framework / Corporate Governance and
Public Enterprise Boards / Role of Chairmen and Managing
Directors in SLPEs: Discussion / Processed Data on PE Boards
in 21st Century: Challenges Ahead / Government and Public
Enterprises: The Top Management and the Boards
2010 / 178 Pages / PB / ` 295
ISBN: 978-81-7446-850-5 / 71/4x91/2
general
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Manage Operational Plan
HAYDEN BARRY
CONTENTS INCLUDE:
Develop Operational Plan / Plan and
Manage Resource Acquisition / Monitor
and Review Operational Performance /
Assessment
Instructor Manual Available
2011 / 114 Pages / PB / ` 145
ISBN: 978-81-7446-963-2 / 71/4x91/2
Facilitate Continuous
Improvement
ALFRED S QUAY
CONTENTS INCLUDE:
Lead Continuous Improvement Systems
and Processes / Monitor and Adjust
Performance Strategies / Manage Opportunities for further
Improvement / Assessment
Instructor Manual Available
2011 / 128 Pages / PB / ` 145
ISBN: 978-81-7446-964-9 / 71/4x91/2
Manage Projects
CHRISTINE KENT
CONTENTS INCLUDE:
Define Project / Develop Project Plan /
Administer and Monitor Project / Finalise
Project / Review Project / Assessment
Instructor Manual Available
2011 / 156 Pages / PB / ` 195
ISBN: 978-81-7446-967-0 / 71/4x91/2
Management Science
Decision Modeling Approach
R SELVARAJ
CONTENTS INCLUDE:
Operations Research / Overview of the
Operations Research Modeling Approach
/ Solving Linear Programming Problems:
The Simplex Method / Transportation
Model / Assignment Problem / Queuing Theory / Inventory
Control / Game Theory/ Network Analysis (PERT and CPM)
/ Sequencing Problems
Instructor Manual Available
2010 / 398 Pages / PB / ` 400
ISBN: 978-81-7446-717-1 / 71/4x91/2 TEXTBOOK
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general
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Manage Quality Customer Manage an
Service Information or
SANDRA GRIFFITH Knowledge
CONTENTS INCLUDE: Management
Plan to Meet Internal and External Customer
Requirements / Ensure Delivery of Quality Products System
and/or Services / Monitor, Adjust and Review PENNY ROBERTSHAWE
Customer Service / Assessment
2011 / 126 Pages / PB / ` 175 CONTENTS INCLUDE:
ISBN: 978-81-7446-965-6 / 71/4x91/2 Instructor Manual Available Organise Learning to use Information or Knowledge
Manage Personal Work Priorities Management System / Manage use of Information or
Knowledge Management System / Review use of
and Professional Development Information or Knowledge Management System /
Assessment
KERRY ALDRIDGE
Instructor Manual Available
2011 / 156 Pages / PB / ` 195
ISBN: 978-81-7446-971-7 / 71/4x91/2
CONTENTS INCLUDE:
Establish Personal Work Goals / Set and Meet Own Develop a Workplace
Work Priorities / Develop and Maintain Professional
Competence / Assessment Learning Environment
2011 / 86 Pages / PB / ` 145 SANDRA GRIFFITH
ISBN: 978-81-7446-966-3 / 71/4x91/2 Instructor Manual Available
CONTENTS INCLUDE:
Management Create Learning Opportunities /
Principles and Practices Facilitate and Promote Learning
/ Monitor and Improve Learning
LALLAN PRASAD
Effectiveness / Assessment
S S GULSHAN
Instructor Manual Available
2011 / 130 Pages / PB / ` 175
CONTENTS INCLUDE: ISBN: 978-81-7446-968-7 / 71/4x91/2
PART I MANAGEMENT: NATURE AND
GLOBAL PRACTICES / Nature and Process of Manage Risk
Management / Evolution of Management Thought /
Ethics and Social Responsibility / International Management / PART II TANYA O’LOUGHLIN
PLANNING / Planning, Objectives and Strategies / Forecasting and
Decision making / PART III ORGANISING / Organization Theory,
CONTENTS INCLUDE:
Design and Structure / Organizational Relationship / Organization Process
/ Informal Organization and Groups / Organizational Effectiveness / Establish Risk Context / Identify
Organizational Culture / PART IV STAFFING / Human Resource Risks / Analyse Risks / Select and
Management / Organization Development and Change Management / Implement Treatments /
PART V LEADING / Communication / Motivation and Morale / Assessment
Transactional Analysis and Management Games / Power and Politics / Instructor Manual Available
Entrepreneurship and Leadership / PART VI CONTROLLING / 2011 / 80 Pages / PB / ` 145
Coordination and Control / Contemporary Management Techniques ISBN: 978-81-7446-961-8 / 71/4x91/2
Instructor Manual Available
2011 / 462 Pages / PB / ` 320
ISBN: 978-81-7446-946-5 / 71/4x91/2 TEXTBOOK Business
Hospital Supportive Services Management &
SANGEETHA NATARAJAN Information
CONTENTS INCLUDE: Technology
Introduction to Supportive Services / Forms of EDITORS
Supportive Services / Hospital Services-Engineering RAJENDRA JAIN
and Maintenance / Hospital Security Services ASHIMA JOSHI
GAURAV CHHABRA
2010 / 306 Pages / PB / ` 250
2013 / 750 Pages / PB / ` 795
ISBN: 978-81-7446-808-6 / 71/4x91/2
TEXTBOOK ISBN: 978-93-5062-253-7 / 71/4x91/2
8
 general
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Managing Management Case Book
Organizational and VINITH KUMAR NAIR

Management
Challenges in India CONTENTS INCLUDE:
AIMA Case 1 US Technology Global / Case 2 Burning
Desire to Succeed: The Case of Sarath Babu / Case
2010 / 268 Pages / PB / ` 495 3 OPTEX Computers / Case 4 Cherukayyil Polymers
ISBN: 978-81-8323-040-7 / 61/4x91/2 / Case 5 Election Marketing / Case 6 Systems
Management in Attingal Multi-speciality Hospital / Case 7 Novelty
second edition Textiles / Case 8 Thattukada: A Local Service Venture in Fast Food /
Environmental Case 9 The Entity: Salient Book Store / Case 10 Rajalakshmi Medicals
Studies / Case 11 Growth Pangs of a Hair Saloon / Case 12 Stitching Unit / Case
13 Case of Pramod Kumar Gupta / Case 14 Vishvakarma Industries:
N K UBEROI Revamping Systems and Processes for Growth / Case 15 Growth of a
Training Company: Case of John & Mary International Training Systems
CONTENTS INCLUDE: Pvt. Ltd. / Case 16 Market Research Dilemma for Ayurvedic Eye Drops
Multidisciplinary Nature of 2011 / 96 Pages / PB / ` 195
Environmental Studies and ISBN: 978-81-7446-953-3 / 61/4x91/2

Important / Natural Resources /

Ecosystem / Biodiversity and its Conservation / Entrepreneurship Development
Environmental Pollution / Social Issues and the
Environment / Human Population and the Environment Text & Cases
Instructor Manual Available B JANAKIRAM, M.S. Ramaiah Institute of Technology,
2010 / 234 Pages / PB / ` 220 Bangalore
ISBN: 978-81-7446-886-4 / 71/4x91/2 TEXTBOOK M RIZWANA

second edition CONTENTS INCLUDE:

Entrepreneurship
MADHURIMA LALL, Reader,
Applied Economics, Faculty of
Commerce, Lucknow University,
Lucknow
SHIKHA SAHAI, Assistant
Director, Institute of Productivity &
Management, Lucknow
Enterpreneur / Creativity and Innovation / Business
Planning Process / Small Scale Industry / Institutions
Supporting Entrepreneurs / Family Business / International
Entrepreneurship Opportunities / Informal Risk Capital and Venture
Capital / Using External Parties to Help Grow a Business
Instructor Manual Available
2011 / 246 Pages / PB / ` 270
ISBN: 978-81-7446-958-8 / 71/4x91/2

CONTENTS INCLUDE:
Part I: Introduction to Entrepreneurship /
Internationalization of
Introduction to Entrepreneurship / Entrepreneurship: Higher Education
Motivation, Types and Barriers to Entrepreneurship /
EDITORS
Innovation, Creativity and Entrepreneurship / Part II:
Business Plan & Functional Plan / Business Planning DR. RAJANI GUPTE
Process / Drawing Functional Plan-I: Marketing Plan DR. BHAMA VENKATARAMANI
/ Drawing Functional Plan-II: Production/Operation DR. DEEPA GUPTA
Plan / Drawing Functional Plan-III: Organizational
2011 / 328 Pages / PB / ` 595
Plan / Drawing Functional Plan-IV: Financial Plan / ISBN: 978-81-7446-980-9 / 71/4x91/2
Part III: SSI & Women Entrepreneurs / Sources of
Finance / Institution Supporting Entrepreneurs /
Small-scale Industry / A Critical Evaluation of the Dictionary of
Conceptual Framework of Sickness in SSI, Status Commerce
and Dimensions of SSIs and Industrial Sickness /
Symptoms for Detecting Sickness in Small-scale S SENBAGANATHAN
Industries / Causes of Sickness in Small-scale Industries B NANDHAKUMAR
/ Assessment of Viability of Sick Industries and their
Rehabilitation / Women Entrepreneurship
Instructor Manual Available
2010 / 326 Pages / PB / ` 250
2008 / 422 Pages / PB / ` 400
ISBN: 978-81-7446-858-1 / 51/2x81/2
ISBN: 978-81-7446-613-6 / 71/4x91/2 TEXTBOOK
9
general
management
Challenges & Opportunities Basic Business
in Services Sector Communication
EDITORS Concepts, Applications and Skills
B JANAKIRAM
RAJ KUMAR, Director, Maharaja Agrasen
P V RAVEENDRA Institute of Management & Technology,
VIJAY N RAO Yamunanagar
N SRIKANTH REDDY
2011 / 870 Pages / PB / ` 995
ISBN: 978-81-7446-952-6 / 71/4x91/2
CONTENTS INCLUDE:
Excellence Beyond PART 1: CONCEPTS OF COMMUNICATION /
EDITED BY Introduction of Business Communication / Fundamentals of
PAWAN PATNI Business Communication – Nature and Process / Barriers
P K JAIN and Gateways of Communication / Conditions for Effective
Communication / Organizational Communication / PART
2: FORMS OF BUSINESS COMMUNICATION / Written
Business Communication / Business Letters and Memos /
Report Writing / Oral Communication / Non-Verbal
2010 / 286 Pages / PB / ` 395 Communication / Modern Tools of Business Communication
ISBN: 978-81-7446-907-6 / 71/4x91/2
– IT, Internet and e-Commerce / PART 3: SKILLS OF
COMMUNICATION / Public Speaking and Presentation
Case Studies in Skills / Negotiation Skills /Resumes / Interview Skills / Group
Management Discussion / Reading and Listening Skills / Business Etiquettes
/ PART 4: RELATIONSHIP AND CASES / Feedback and
First Generation Entrepreneurial Counselling Skills / Ethics and Business Communication /
Organisations Legal Aspects of Business Communication / Changing
EDITED BY Paradigms of Business Communication / Case Study Approach
N K KAPOOR
and Business Cases
JITENDRA PATOLIA Instructor Manual Available
2010 / 580 Pages / PB / ` 340
BRIJESH RUPAPARA ISBN: 978-81-7446-866-6 / 81/4x11 TEXTBOOK
Case studies represent an organisation's origin, its operations and its
surrounding environment. A good case enables the students to take
quick decisions in a realistic situation with lesser chances for Exploration of Business
committing mistakes. The case study method helps students to acquire and Management
the ability of placing textbook knowledge about business into
practice. Students acquire the skills of detecting problems and Issues
analyzing and evaluating alternatives in order to achieve workable EDITORS
plans. SUBHASH C KUNDU
NARENDRA K BISHNOI
This book is a compendium of 13 case studies developed by the KARAM PAL
management students of first batch of Parul Institute of Management, SHVETA SINGH
SHVETA
Vadodara. These cases are based on 13 first-generation entrepreneurial
organizations, selected from three different cities (Bangalore, 2010 / 588 Pages / PB / ` 795
ISBN: 978-81-7446-839-0 / 71/4x91/2
Hyderabad and Pune). This exercise helped the students to
understand the very basic purpose of establishing these organizations
by collecting all the relevant information, since inception till date,
and about various divisions/sections of these establishments in order IPE in the Early Years
to write a case on them.
V V RAMANADHAM
These cases are intended to give the readers an idea about the
complexity of the problem-solving process required in real-life
situations and not for criticising any managerial decision. It has been
hoped that this new initiative will help to inculcate the qualities of
entrepreneurship among the students' community and to bring
industry closer to the academic institutions. 2010 / 64 Pages / PB / ` 125
2011 / 152 Pages / PB / ` 250 ISBN: 978-81-7446-851-2 / 71/4x91/2
ISBN: 978-81-7446-955-7 / 61/4x91/2
10
 general
management
How to Write and Business Ethics and Corporate
Analyze Cases Governance
SALMA AHMED S PRABAKARAN, Professor, Alliance Business Academy,
Bangalore

CONTENTS INCLUDE:
Nature and Scope of Business Ethics / History of the
2010 / 76 Pages / PB / ` 125 Development and Utility of Business Ethics / Basics of
ISBN: 978-81-7446-904-5 / 61/4x91/2
Business Ethics / Theories of Business Ethics / Ethical
Decision-making / Professional Ethics / Corporate Governance / Ethical
Management Leadership / Corporate Social Responsibility / Personal Ethics / Marketing
Perspectives in Ethics / Ethics in Human Resource Management / Technology Ethics / The
Role of Corporate Culture in Business Ethics / Environmental Ethics / Ethical
the New Age Aspects of Financial Management / International Business Ethics (Ethical
Strategy, Markets and Principles Governing Global Business) Ethics Training
People Instructor Manual Available
2009 / 278 Pages / PB / ` 270
EDITORS ISBN: 978-81-7446-782-9 / 71/4x91/2 TEXTBOOK
NEELU ROHMETRA
DINESH SHARMA Management Principles and
2010 / 198 Pages / PB / ` 395
ISBN: 978-81-7446-905-2 / 71/4x91/2 Practices
PARAG DIWAN, VC, University of Petroleum & Energy
Ethics in Studies, Dehradun
Business and
Corporate CONTENTS INCLUDE:
Governance Conceptual Framework of Management/Evolution &
Foundations of Management Theories/Management
EDITED BY: T V RAJU Planning Process/Organization: Meaning, Importance, Principles & Types/
Types of an Organization/Delegation of Authority/Communication/
2011 / 442 Pages / PB / ` 595 Motivation, Staffing/Coordination, Decision-Making/Directing, Management
ISBN: 978-81-7446-944-1 / 71/4x91/2
Control/Management by Objectives/Group Dynamics, Leadership/Dimensions
of Managerial Excellence
Think Global— Instructor Manual Available
Go Rural 1998 / 364 Pages / PB / ` 250
ISBN: 978-81-7446-125-4 / 71/4x91/2
TEXTBOOK

EDITED BY
K V KANNAN
Management and Behavioural
Processes
B JANAKIRAM, M.S. Ramaiah Institute of Technology,
Bangalore
2010 / 540 Pages / PB / ` 695
ISBN: 978-81-7446-836-9 / 71/4x91/2 VIJAY N RAO

Mapping Business CONTENTS INCLUDE:

Excellence Management / Planning / Organizing / Directing and
through Vision, Leading / Controlling / Organizational Behaviour / Individual Behaviour /
Behaviour in the Organization
Values and Vibrant Instructor Manual Available
2009 / 286 Pages / PB / ` 250
Practices ISBN: 978-81-7446-804-8 / 71/4x91/2 TEXTBOOK

EDITORS
SACHIN MITTAL
Floriculture
a viable business
2013 / 552 Pages / PB / ` 695 PRAGYA KESHARI D RAVINATH
ISBN: 978-93-5062-254-4 / 71/4x91/2 YOGESHWARI PHATAK
2007 / 154 Pages / PB / ` 225
RAJ KISHORE SHARMA ISBN: 978-81-8323-023-0 / 71/4x91/2
11
general
management
Managing Global Services
Emerging Trends
EDITORS
BHIMARAYA A METRI
JATINDER N D GUPTA
BIDYA S SAHAY
2010 / 438 Pages / PB / ` 695
ISBN: 978-81-7446-922-9 / 71/4x91/2
The Myths and Realities
of India Advantage
What needs to be done to reach the
potential
EDITORS
BRIG RAJIV DIVEKAR (RETD)
PROF. D M DESHPANDE
DR. B R LONDHE
2010 / 530 Pages / PB / ` 695
DR. PRADNYA CHITRAO
ISBN: 978-81-7446-906-9 / 71/4x91/2
A Systematic Guide to
Write a Research Paper
S S BHAKAR
SEEMA MEHTA
2011 / 256 Pages / PB / ` 395
ISBN: 978-81-7446-932-8 / 71/4x91/2
Managing Business
Development in
Globalized World
Strategies for Excellence
EDITORS
RAJENDRA JAIN, ABHISHEK TRIPATHI,
DEEPAK YADAV, Prestige, Dewas
2011 / 494 Pages / PB / ` 695
ISBN: 978-81-7446-927-4 / 61/4x91/2
Innovation Management
and Entrepreneurship
EDITED BY
SNEHALKUMAR H MISTRY
2010 / 230 Pages / PB / ` 395
ISBN: 978-81-7446-877-2 / 71/4x91/2
12
Footsteps of Successful
Entrepreneurs
A Collection of Case Studies
VIMI JHAM, Associate Professor (Marketing) &
Alumni Chairperson, IMT, Ghaziabad
KEERTI SHARMA
CONTENTS INCLUDE:
PART I: Introduction / Review / PART II: Case Studies: Case 1
Growing Globally / Case 2 Living Beyond Boundaries / Case 3
Building Corporation through Human Resources / Case 4 Over
and Above Recessions / Case 5 Crown Never Comes to Those Who
Always Frown / Case 6 The ‘New Brands’ Man / Case 7 Mighty
Things from Small Beginnings Grow / Case 8 Try Try Till You
Succeed / Case 9 Miles to Go and A Lot to Achieve / Conclusions
2011 / 142 Pages / PB / ` 250
ISBN: 978-81-7446-950-2 / 51/2x81/2
Dictionary of
Management
B NANDHAKUMAR
2010 / 430 Pages / PB / ` 320
ISBN: 978-81-7446-854-3 / 51/2x81/2
Core Sector
Management for
Global Competitiveness
EDITED BY
KAMPAN MUKHERJEE
SANDEEP MONDAL
PRAMOD PATHAK
CHANDAN BHAR
GOVIND SWAROOP PATHAK
2010 / 304 Pages / PB / ` 495
ISBN: 978-81-7446-832-1 / 71/4x91/2
Reforming Power Sector
Reforms
Multiple Conflicts, Democratic Solution
HARISH K AHUJA
2010 / 234 Pages / PB / ` 340
ISBN: 978-81-7446-885-7 / 61/4x91/2
Business Communication
PARAG DIWAN
1998 / 144 Pages / PB / ` 175
ISBN: 978-81-7446-091-2 / 71/4x91/2 TEXTBOOK

Skill Development
Programmes
Under Special Employment Schemes
in Andhra Pradesh
R K MISHRA, Director, Institute of Public
Enterprise, Hyderabad
K TRIVIKRAM
2010 / 164 Pages / PB / ` 295
ISBN: 978-81-7446-853-6 / 71/4x91/2
Entrepreneurship and
New Venture Creation
A SAHAY, Birla Institute of Management &
Technology, Greater Noida
V SHARMA, Adjunct faculty, Management
Development Institute, Gurgaon and Faculty
of Management Studies, University of Delhi
CONTENTS INCLUDE:
Entrepreneurship: An Overview / Entrepreneurial Environment
and Characteristics / WTO, Intellectual Property Rights and
Entrepreneurial Opportunity / Opportunity Sensing and Idea
Generation / Incubation and Innovation / Emerging Businesses
/ Types of Business and Development of Business Plan / Angel
Investor and Venture Capital / External Resource Generation
/ Product/Service and Market Development / Business Plan
Evaluation / Profiles of Living Entrepreneurs / Appendices
Instructor Manual Available
2008 / 470 Pages / PB / ` 420
ISBN: 978-81-7446-607-5 / 71/4x91/2 TEXTBOOK
Managing Corporate
Responsibility and Risk for
Synergising Business
Practices to Achieve
Organizational Excellence
EDITORS
RAJENDRA JAIN
2010 / 516 Pages / PB / ` 695 NEHA LAKHOTIA
ISBN: 978-81-7446-819-2 / 71/4x91/2
Special Employment
Schemes in
Andhra Pradesh
R K MISHRA, Director, Institute of Public
Enterprise, Hyderabad
K TRIVIKRAM
2011 / 354 Pages / PB / ` 495
ISBN: 978-81-7446-977-9 / 71/4x91/2
general
management
Innovation and Adaptability
Twin Engines of Sustained Growth
EDITED BY
S S BHAKAR
V K PANDEY
2010 / 692 Pages / PB / ` 895
ISBN: 978-81-7446-833-8 / 71/4x91/2
Public Policy
Contemporary Issues
EDITED BY
MAJ. GEN. D N KHURANA,
AVSM (RETD.)
2010 / 164 Pages / PB / ` 295
ISBN: 978-81-7446-830-7 / 61/4x91/2
Entrepreneurship and
Innovation Management
An Industry Perspective
R GOPAL
PRADIP MANJREKAR
Instructor Manual Available
2009 / 282 Pages / PB / ` 495
ISBN: 978-81-7446-787-4 / 71/4x91/2
Business Ethics and
Professional Values
A B RAO
CONTENTS INCLUDE:
Spiritual Business Philosophy/Business Ethics and Cultural
Ethos/Attitudes, Beliefs and Character/Ethical Aspects of
Management Education and Entrepreneurship/Corporate
Governance and Business Culture/Social Responsibility of
Business/The Total Quality Management Philosophy/Gandhian
Philosophy/Consumer Protection and Safety/Environmental
Protection/Citizens and Ethical Responsibilities/Self
Management Ethics/Ethical Paradoxes and Cases/Ethical
Development and Challenges/Professional Values
Instructor Manual Available
2006 / 196 Pages / PB / ` 270
TEXTBOOK
ISBN: 978-81-7446-479-8 / 71/4x91/2
13
general
management
Status of Corporate
Social Responsibility second edition
EDITED BY Environmental
I S SINGH Management
N K UBEROI

2010 / 156 Pages / PB / ` 395

ISBN: 978-81-7446-837-6 / 71/4x91/2

The book surveys a range of topics from sustainable

Management & development and ecological imperatives to strategies for
managing environmental issues in business. It concludes
Entrepreneurship with discussion and debate about values in nature and
B JANAKIRAM, M.S. Ramaiah Institute of Technology, touches upon the subject of metamorphosis of the whole
Bangalore trajectory of attitudes in modern societies. The book can
also serve as supplementary material for business policy
and strategy courses.
CONTENTS INCLUDE:
Realm of Ecology/Background to International Efforts
for Environmental Protection/India’s Efforts for
CONTENTS INCLUDE: Environmental Protection and Public Policy/
PART-A: MANAGEMENT / Management / Planning / Organizing
Environmental Problems – Global/Air Pollution, Water
and Staffing / Directing and Controlling / PART-B:
Pollution/Environmental Management System/
ENTREPRENEURSHIP / Entrepreneurship/ Small Scale Industry /
Environmental Clearance for Establishing and
Institutional Support / Preparation of Project
Operating Industries in India/Waste Management/
Instructor Manual Available Business–Industry and Environment /Biodiversity,
2009 / 262 Pages / PB / ` 250
TEXTBOOK Forest Management/Environmental Ethics
ISBN: 978-81-7446-790-4 / 71/4x91/2
Recommended book in the UGC syllabus
Towards Better Instructor Manual Available
2003 / 424 Pages / PB / ` 370
Corporate Governance – ISBN: 978-81-7446-340-1 / 71/4x91/2 TEXTBOOK

Independent Directors in the Business Ethics

Boardroom and Human
ARUN KUMAR RATH, International Management
Institute, New Delhi
Values
EDITED BY
2009 / 240 Pages / PB / ` 395
ISBN: 978-81-7446-779-9/ 61/4x91/2 S G HUNDEKAR

Corporate Governance 2009 / 242 Pages / PB / ` 370

ISBN: 978-81-7446-738-6 / 71/4x91/2
Theory and Practice
D GEETA RANI, Professor, Institute of Public The Change
Champion’s
Enterprise, Hyderabad
R K MISHRA, Director, Institute of Public Enterprise,
Hyderabad Fieldguide
Strategies and Tools for Leading
CONTENTS INCLUDE:
An Introduction to Corporate Governance / Change in the New Era
Corporate Governance: Theories and Model / Corporate Governance: CO-EDITORS
Committees and Reports / Corporate Governance: The Indian Backdrop DAVE ULRICH, LOUIS CARTER
/ Corporate Governance: International Perspectives MARSHALL GOLDSMITH
2005 / 374 Pages / PB / ` 350 DEBI S SAINI
Instructor Manual Available ISBN: 81-7446-445-X / 61/4x91/2
2008 / 242 Pages / PB / ` 350 FOREWORD BY
ISBN: 978-81-7446-683-9 / 71/4x91/2 TEXTBOOK
W WARNER BURKE
14

second edition
Change and Knowledge
Management
R L NANDESHWAR, Director, Bapuji B
Schools, Davangere
BALAKRISHNA JAYASIMHA
CONTENTS INCLUDE:
SECTION A: CHANGE MANAGEMENT / Change / Personal
Change / Organizational Change / Organizational Culture and
Change / Creativity and Innovation / Case Studies / SECTION
B: KNOWLEDGE MANAGEMENT / Introduction to
Knowledge Management / Essentials of Knowledge Management
/ Knowledge Management System Life Cycle / Futuristic
Knowledge Management
Instructor Manual Available
2010 / 288 Pages / PB / ` 300
ISBN: 978-81-7446-816-1 / 71/4x91/2 TEXTBOOK
Patient Care Services and
Hospitals
S PORKODI, Director, Ishan Institute of
Management and Technology, Greater Noida
CONTENTS INCLUDE:
Introduction about Patient Care Services and
Hospitals / Functional Areas and Functions
of Hospitals / Quality Management Concepts
/ Modern Developments in Patient Care
2010 / 188 Pages / PB / ` 220
ISBN: 978-81-7446-805-5 / 61/4x91/2
TEXTBOOK
Environment Management
IPSEETA SATPATHY, Dean,
Communications, KIIT Deemed University
CONTENTS INCLUDE:
Environment and Mankind/Concept of
Environment Pollution/Laws of the Land
for Pollution Control/Core Functions of
State Pollution Control Boards/
Environmental Management System/A Case Study at a Glance:
Paradigm Vista/RSP – Towards a New Horizon/Thinkers should
Think Globally and Act Locally
2005 / 170 Pages / PB / ` 220
ISBN: 81-7446-458-1 / 71/4x91/2 TEXTBOOK
Managing Organizational
and Management
Challenges in India
AIMA
2010 / 102 Pages / PB / ` 250
ISBN: 978-81-8323-039-1 / 61/4x91/2
general
management
Paradigm Shift and
Challenges for Sustainable
Global Business
EDITED BY
V K GAUTAM, MURLIDHAR PANGA,
S M ANAS IQBAL, B S BHANDARI
2011 / 768 Pages / PB / ` 950
ISBN: 978-81-7446-960-1 / 71/4x91/2
Global Education System
and Changing Social
Arena
EDITED BY
V K GAUTAM, MURLIDHAR PANGA,
S M ANAS IQBAL, NIDHI BAJAJ
2011 / 550 Pages / PB / ` 750
ISBN: 978-81-7446-959-5 / 71/4x91/2
Effective Call Center
Training
soft skills
CONTENTS INCLUDE:
The history of the industry/Opportunities
and challenges in India/How a call center
functions/How to handle a telemarketing
call/How to satisfy different types of
customers/The nuances of American English/How to overcome
communication barriers/How to build a successful team/
Customer relationship management/Web-based customer
support/Windows Explorer/Outlook Express/MS-Word/MS-
Excel and/MS-PowerPoint
2001 / 220 Pages / PB / ` 250
ISBN: 978-81-7446-255-8 / 71/4x91/2
Corporate Governance
Global Concepts and Practices
DR S SINGH, NDIM, New Delhi
Instructor Manual Available
2005 / 544 Pages / PB / ` 420
ISBN: 81-7446-417-4 / 71/4x91/2 TEXTBOOK
Managing in the New World
Order
Strategies for Sustainable Business
Development
EDITED BY
YOGESHWARI PHATAK, AJIT UPADHYAYA,
DEEPAK JAROLIYA
2010 / 544 Pages / PB / ` 725
ISBN: 978-81-7446-815-4 / 71/4x91/2
15
general
management
Recipient of ISTD Book Award – 2005 Entrepreneurship Management
Negotiation Made text and cases
Simple BHOLANATH DUTTA, Professor, Dept of MBA, CMR
Institute of Technology, Bangalore
everyone must win!
S L RAO, Chairman, Board of
Governors, Institute for Social and CONTENTS INCLUDE:
Economic Change, Bangalore Introduction: Entrepreneurship / Creativity,
Innovation and Entrepreneurship / Personal Ethics
2005 / 226 Pages / PB / ` 250
ISBN: 978-81-7446-438-5 / 51/2x81/2
and the Entrepreneur / Theories of Entrepreneurship / Development of
New Products and Processes / Project Planning and Feasibility Studies /
Small Scale Enterprises / Family Business / Starting a Small Business / The
Best Business Book of the Year 2003 Business Plan / Institutional Assistance to Small-scale Enterprises /
Award from NTPC-DMA Venture Capital / International Entrepreneurship Opportunities /
Knowledge Managing Growth / Buying an Existing Business / Budgeting and Control
/ Production Planning and Control / Marketing Plan / Organisational
Management Planning / Human Resource Management / Motivating and Satisfying
A resource book Employees / Funding the Enterprise—Sources of Capital / Financial
A T RAMAN, Business India Group
Statements and Record Keeping / Financial Management / Understanding
the Management Process / e-Entrepreneurs / Quality Management /
CONTENTS INCLUDE: Entrepreneurial Organisation Strategies / Marketing Research
Knowledge has a New Instructor Manual Available
Beginning/Knowledge through 2009 / 472 Pages / PB / ` 350
the Ages/The Knowledge ISBN: 978-81-7446-740-9 / 71/4x91/2 TEXTBOOK
Vision/The Knowledge Process/Information vs
Knowledge and Knowledge Workers/How to Build Knowledge Management for Competitive
a Knowledge Corporation/Imperatives of the New
Age/The Social Role of Knowledge/Knowledge Advantage
Creation Process/Knowledge Management Tools/ H C CHAUDHARY, FMS, BHU, Varanasi
Knowledge Technologies/KM Infrastructure/KM
Implementation/Futuristic KM/Organisational Re- “...presents the best practices of knowledge management in the Indian organizations.”
structuring -HRD Newsletter
CASE STUDIES: Case 1 Corporate Inheritance,
CONTENTS INCLUDE:
Diversification to Non-core Areas/Case 2
The Knowledge Economy/Transformation of an Enterprise through
Empowerment through Knowledge/Case 3 Well
Knowledge Management/Creating Knowledge Management System in
Informed Market Leader/Case 4 Finding the way
Organizations/The Knowledge Organization/Enabling Knowledge
around to the Top/Case 5 Matching the External
Management through Information Technology/Organizational Culture
Challenge/Case 6 Monolith Moves with Technology
Times/Case 7 Meeting the Education Challenge/ for Knowledge Management/Knowledge Management in Industry/
Case 8 Helping the Government Work/Case 9 Looking Ahead: Future of Knowledge Management
Collective Mite/Case 10 Internally Driven/Case 2005 / 180 Pages / PB / ` 225
ISBN: 978-81-7446-437-8 / 51/2x81/2
11 Directory of Best Practices/Case 12 Value
Addition is the Key/Case 13 Bouncing back with Two Volume Set
KM/Case 14 Driven by Innovation and Creativity/
(Volume 1 & Volume 2)
Case 15 Learning by Instinct
2003 / 304 Pages / PB / ` 220
Case Method in Management
ISBN: 978-81-7446-351-7 / 61/4x91/2 TEXTBOOK Education and Training
Sustaining Business text and illustrations
UPINDER DHAR, Vice Chancellor, Lakshmipat
in Turbulent Times University
The Indian Perspective SANTOSH DHAR, Professor, Institute of Management,
EDITORS Nirma University of Science & Technology, Ahmedabad
BISWAJEET PATTANAYAK CONTENTS INCLUDE:
PHALGU NIRANJANA PART I Case Method/Case Writing / PART II Entrepreneurship and
KALYAN SHANKAR RAY Institution Building/Finance/ Human Resource / PART III Marketing/
SASMITA MISHRA Organisational Processes and Systems/Strategic Management
2011/ 386 Pages / PB / ` 525 2007 / 336 Pages / PB / ` 500 2007 / 468 Pages / PB / ` 600
ISBN: 978-81-7446-935-9 / 61/4x91/2 ISBN: 81-7446-550-2 / 71/4x91/2 (Vol-1) ISBN: 81-7446-551-0 / 71/4x91/2 (Vol-2)
16
 general
management
Globalising Public Transcending Horizons
Enterprises through Innovative
R K MISHRA Global Practices
LAKSHMI KUMARI
EDITORS
J KIRANMAI
ALOK BANSAL, YOGESHWARI PHATAK
I C GUPTA, RAJENDRA JAIN
2010 / 204 Pages / PB / ` 350
ISBN: 978-81-7446-852-9 / 71/4x91/2 2009 / 734 Pages / PB / ` 795
ISBN: 978-81-7446-708-9 / 71/4x91/2

Managing in the New Global Order Managing India

EDITORS The Opportunities and Challenges
KAMPAN MUKHERJEE
AIMA
CHANDAN BHAR
PRAMOD PATHAK
J K PATTANAYAK
2007 / 342 Pages / PB/ ` 395 2010 / 140 Pages / PB / ` 450
ISBN: 978-81-7446-577-1 / 71/4x91/2 ISBN: 978-81-8323-041-4 / 61/4x91/2

Comparative Ethos in
Management Social Entrepreneurship
BANI P BANERJEE, National Institute of Human Strategies for Nation Building
Development, Kolkata EDITED BY
NIKHIL BARAT R VENKATAPATHY, K MALAR MATHI,
N UMA DEVI
2005 / 138 Pages / PB / ` 195
ISBN: 978-81-7446-443-9 / 61/4x91/2
2010 / 190 Pages / PB / ` 425
ISBN: 978-81-7446-865-9 / 71/4x91/2
Liberating Leadership
A Manager’s Guide to the New Leadership
DAVID TURNER
Role and Challenges of
Entrepreneurship
Development
1998 / PB / `150 EDITED BY
ISBN: 81-7446-238-4 / 71/4x91/2 B JANAKIRAM, P V RAVEENDRA,
V K SRIRAMA
Restructuring Public Enterprises
in Andhra Pradesh 2010 / 716 Pages / PB / ` 850
ISBN: 978-81-7446-868-0 / 71/4x91/2
R K MISHRA
K R S SASTRY
LAKSHMI KUMARI Developing Strategies
2010 / 188 Pages / PB / ` 350
for Organizations
ISBN: 978-81-7446-849-9 / 71/4x91/2 in Global Economies
Energy Security and Climate Prospects, Issues & Challenges
EDITORS
Change RAJENDRA JAIN
R V SHAHI SANJAY DUBEY
AMITABH JOSHI

2012 / 520 Pages / PB / ` 750

2009 / 736 Pages / HB / ` 695 ISBN: 978-93-5062-002-1 / 71/4x91/2
ISBN: 978-81-7446-741-6 / 71/4x91/2

17
international
business
International
Business
Environment
Text and Cases
RAJ KUMAR, Director,
Maharaja Agrasen
Institute of Management
& Technology,
Yamunanagar
CONTENTS INCLUDE:
Part 1: International Business in Comparative
Environments / International Business
Environment—An Overview / Economic
Environment facing the International
Business / The Political and Legal
Environment in International Business / The
Cultural Environment and International
Business / Risk in Business Environment /
Part 2: International Trade and Investment
Theories / International Trade Theory—
Absolute and Comparative Cost Approach /
International Trade Theory—Heckscher-
Ohlin Approach / International Trade
Theory—Complementary Approaches /
International Investment: Theories, Trends
and Policy / Part 3: Gains and Barriers /
Gains from International Trade / Tariff and
Non-Tariff Barriers / Part 4: Agreements and
Institutions / International Economic
Integration and Cooperative Agreements /
International Financial and Economic
Institutions–IMF World Bank and WTO /
Part 5: Forex Market Mechanism / Foreign
Exchange Management / Determination of
Exchange Rates / Part 6: International
Payments, Income Growth and
Globalization / International Trade and
Balance of Payments / Foreign Trade
Multiplier and Policy Mix / Indian Foreign
Trade: Policy and Trends / Multinational
Corporations / Globalisation / Global
Competitiveness/ Part 7: International
Business Operations / Export and Import
Strategies / Global Manufacturing, Logistics
and Supply Chain Management / Global
Human Resource Management / Global
Marketing / International Business
Negotiations / Corporate Governance and
the Role of New Age Managers / Index
Instructor Manual Available
2012 / 744 Pages / PB / ` 495
ISBN: 978-93-5062-088-5 / 81/4x11
18
second edition
International Business
SHYAM SHUKLA, Chairperson, Central Institute of Business
Management, Research & Development, Nagpur
CONTENTS INCLUDE:
Globalisation / Globalisation Strategies - Some Facts, Examples and Cases /
India's Foreign Trade / Service Exports / Steps Required to Increase India’s
Exports / Institutions in Export Promotions / Recent EXIM Policy and its
Implications / Global Agreements and its Framework / Legal Framework –
International Economic Laws / World Trade Organisation / Export Finance /
Exchange Rate Mechanism and Convertibility of Rupee
TEXTBOOK
International Trade Operations
DR RAM SINGH, Indian Institute of Foreign Trade,
New Delhi
CONTENTS INCLUDE:
Introduction to International Trade Operation / Getting
Started in International Trade – Step by Step / Processing of
an Export Order / International Trade Documentation /
International Sales Contract / Understanding Incoterms /
India’s Foreign Trade Policy / Export Promotions Measures / Special Economic
Zones / Methods of Payments / Export Credit Risk Management / Cargo
Insurance / Cargo Insurance Claims Procedure / Legal Framework of Central
Excise / Excise Clearance of Exports Cargo without Payment of Duty / Excise
Clearance of Exports Cargo under Rebate Claims / Legal Framework of Customs
/ Customs Clearance Procedure of Exports / EDI Initiatives in Customs / Duty
Drawback Claims Procedure / Role of Freight Forwarder
Instructor Manual Available
2009 / 502 Pages / PB / ` 400
TEXTBOOK
ISBN: 978-81-7446-735-5 / 71/4x91/2
International Trade
Text and Cases
P K VASUDEVA
CONTENTS INCLUDE:
The Genre of International Trade / International Trade
Theories / Global Sourcing / World Trade Organisation /
India's Exports / Export Finance / Export Marketing
Documentation / Instruments of Payment / Physical Exports / Special Economic
Zones: An Indian Perspective / Government Policy for Import / Import of Capital
Goods, Both New and Second-hand-import under EPCG Scheme / Imports of
Raw Materials / Importation Cycle / Foreign Trade Policy: 2004-2009 and 2009-
2014 / Foreign Exchange Risk / Various Forms of International Business
Instructor Manual Available
2011 / 512 Pages / PB / ` 440
TEXTBOOK
ISBN: 978-81-7446-931-1 / 71/4x91/2
 international
business
WTO International
Text & Cases Business
PALLE KRISHNA RAO, Professor, PSG Institute
of Management, Coimbatore
Management
Text and Cases
BHOLANATH DUTTA, Professor,
Dept of MBA, CMR Institute of
Technology, Bangalore

CONTENTS INCLUDE: CONTENTS INCLUDE:

From GATT to WTO / General Elimination of Quantitative Restrictions
/ Agreement on Agriculture / The Agreement on the Application of Sanitary
and Phytosanitary Measures / Agreement on the Implementations of Article
VI of GATT 1994 / Agreement on Subsidies and Countervailing Measures
/ Trade-related Aspects of Intellectual Property Rights / Agreement on
Trade-related Investment Measures / Agreement on Technical Barriers to
Trade (TBT) /Agreement on Safeguards / Agreement on Textiles and Clothing
/ General Agreement on Trade in Services / CASE STUDIES: The Banana
War / The Korean Soju / A Matter of Semantics / The Canadian Dairy Case
/ The Case of the Codling Moth / A Fishy Dispute? / The Hormone Ban –
An Issue of N&I / The Bed Linen Dispute / Privatising at Arm’s Length /
Sovereignty Issues / Process or Product? / Copy (right) Tales / Better Basmati
than Havana / To TRIM or not To TRIM / What’s a Sardine, but a Sardine!
/ Of Shrimps and Turtles / Fresh, Chilled or Frozen Lamb? / A Woven
Dispute
Instructor Manual Available
2005 / 532 Pages / PB / ` 425
ISBN: 978-81-7446-430-9 / 71/4x91/2
International Business
Globalization: Introduction, Meaning and
Application / International Business Environment
/ Development of the World Trading System /
International Trade Theories / Instruments of
International Trade Policy / Regional Integrations
/ Multinational Corporation / International
Monetary and Financial System – Foreign
Exchange Market / International Human Resource
Management / International Marketing
Management / International Production and
Logistics / Conflict in International Business and
Negotiations
Instructor Manual Available
2010 / 478 Pages / PB / ` 370
ISBN: 978-81-7446-867-3 / 71/4x91/2 TEXTBOOK
TEXTBOOK
International Trade
RAJ AGRAWAL, IILM, Greater Noida

Management 2001 / 304 Pages / PB / ` 370

ISBN: 978-81-7446-236-7 / 71/4x91/2 TEXTBOOK
A Global Perspective
PRADIP KUMAR SINHA Export and Import
SANCHARI SINHA
Management
ASEEM KUMAR, International
Management Institute,
New Delhi
CONTENTS INCLUDE:
International Business Environment / Country Risk Analysis / Foreign Direct Free Student CD Included
Investment / The Foreign Exchange Market / The International Monetary
System / The International Financial Market and Instruments / Introduction
to International Finance and Development Banks / International Marketing
/ Bilateral and Multilateral Trade Laws / Export and Import Financing / CONTENTS INCLUDE:
Global Manufacturing and Logistics Management / Global Marketing and Introduction to Exports and Imports /
Research and Development / Global Human Resources Management / International Business Environment / Registration
Financial Management in International Business / Managing Multinational Process / Export Documentation Framework /
Enterprises / Globalisation and India’s Competitive Advantage / Export
Export Marketing / Export Contract and INCO
Import Policy Guidelines for India / A Guide to Case Analysis / Index
Terms / Export Pricing and Payment Terms /
Instructor Manual Available Export Shipment Procedure / Export Logistics /
2008 / 528 Pages / PB / ` 370 Methods of Payment / Export Finance / Pre-
ISBN: 978-81-7446-629-7 / 71/4x91/2 TEXTBOOK shipment Inspection / Export Incentives / Risk
and Insurance/ECGC / Export Promotion
Indian Foreign Trade Councils / Import Management

RAJ AGRAWAL, IILM, Greater Noida Instructor Manual Available

2007 / 314 Pages / PB / ` 320
1999 / 272 Pages / PB / ` 320 ISBN: 978-81-7446-538-2 / 71/4x91/2 TEXTBOOK
ISBN: 978-81-7446-167-4 / 71/4x91/2 TEXTBOOK
19
human
resource
management
second edition
HR through Case Studies
RAVI DHARMARAO
Written in a brief and simple
language, this book is a practical guide
for HR managers, business executives
at all levels in all organisations, faculty of management colleges
and students of MBA. Business case studies included in this
book throw light on real-life business situations that are faced
by business executives, posing countless challenges. It is a
compilation of 34 case studies that provide practical
understanding of business concepts and decision-making. All
these case studies and the suggested solutions were published
continuously in the monthly National HRD Newsletter from
December 2005 to March 2010.
Some of the appreciation letters -
“Dear Mr Dharmarao Your case studies are, for me, among the most valuable
items in the Hyderabad HRD Newsletter. I have been reading them with
interest although I am not an HR professional. (I teach managerial
communication.)
With some adaptation, many of your case studies can be excellent material
for teaching managerial communication. If I used the one on JP Singh and
Raman, for example, (case study 15) I would stop with the description of the
problem. I would then set several communication exercises including role-
plays.”
Matthukutty M Monippally, Professor, Communications Area &
Chairperson, Post Graduate Program, Indian Institute of
Management, Ahmedabad, India
“Dear Mr Rao, I recently came across your articles published in HRD
networker "Boss is not always right. But.." and another article "Who is an
alcoholic and how should be treated" Both articles were really interesting and
enriching. Moreover the boss one was enlightening and above all relatively
true in most orgainisations.”
Ajay Nahar, Enterprise Solution Division,
Syntax Soft-Tech (India) Pvt Ltd
“I read some of your cases in HRD Newsletters. These cases are really focusing
to the ground level realities. The cases are really interesting. If you have any
recent case study book of your own reflecting the new trends of problems in
HR & IR field, kindly write the title, issue and publisher name.”
Sitansu Panda, Lecturer (HRM), Siva Sivani Institute of Management,
Secunderabad.
“Your Case Study 'Employees Welfare and their Organisation' in HRD
Newsletter. It is really good, Sir. Especially your explanations are good, and
your wording is simple. Keep writing this type of articles. These types of
articles are needed by every executive who is working in the industries or
business organizations.”
Varaprasad, Vizag
“I have started reading your book. I find it is 'unputdownable'. All your live
experiences are reflected in it and not theoretical discourses.”
V V Gavraskar, HEAD-Client Relations Division, IBPS, Mumbai.
“I was going through your book on HR Case studies. It is a wonderful work,
seldom undertaken by any professional in the country. Still we are overlapping
with western case studies hardly of any use and applicability in Indian
context.”
Anil Kaushik, Business Manager -HR Magazine, Alwar, Rajasthan
2013 / 194 Pages / PB / ` 295
ISBN: 978-93-5062-317-6 / 71/4x91/2
20
Performance
Management System
reading and cases
EDITORS
BHUPEN SRIVASTAVA
MAMTA MOHAPATRA
Performance management has become a major area of concern as
organisations strive to become globally competitive. Despite its importance,
there is relative lack of clarity regarding the concept and the modalities of
Performance Management System (PMS), particularly in the Indian
context. Over the years, multiple perspectives have evolved to address the
issue of centrality of PMS as performance enhancement intervention in
organisations. The book is an attempt to capture a wide variety of
perspectives on PMS in a holistic and systemic manner.
Eminent academicians and practitioners who have played leading roles in
conceptualising and operationalising PMS have contributed by way of
articles specifically written for this book. The book thus presents a multi-
dimensional approach to theoretical formulations of PMS and their
applications in the Indian organisations.
The book, divided into four sections, deals with issues, challenges and
trends in various dimensions of performance management system such as:
Contextual and Theoretical Foundation of Performance Management
Performance Management – Concept & Process
Performance Management Implementation and Challenges
Application in Organisations
The cases from the Indian organisations are included in the last section to
provide an insight into the application of several theoretical precepts and
the problems encountered in the process of implementation. The cases
raise issues that have universal applicability and hence require in-depth
understanding for generating and choosing appropriate organisation-
specific options.
Management students, practitioners and Human Resource professionals
will find the book useful, as search for viable performance management
option is going to be a major preoccupation in the future.
2013 / 222 Pages / PB / ` 395
ISBN: 978-93-5062-328-2 / 71/4x91/2
Essentials of
Organisation Behaviour
P G AQUINAS, Professor, Justice K S Hegde
Institute of Management, NMAMIT, Karkala
CONTENTS INCLUDE:
An Introduction to Organisational Behaviour /
Perception / Motivation / Attitudes / Learning
and Behaviour Modification / Personality and
Conflict in Organisations / Group Dynamics / Leadership / Organisational
Change
Instructor Manual Available
2009 / 278 Pages / PB / ` 220
ISBN: 978-81-7446-733-1 / 71/4x91/2 TEXTBOOK

third edition
Human Resource
Planning
DIPAK KUMAR BHATTACHARYYA,
Xavier Institute of Management,
Bhubaneshwar
The third revised and enlarged edition has been
thoroughly changed and enriched with new contents,
almost in every chapter. Additionally, in this edition,
each chapter starts with a case or opening vignette, and
also ends with a case study. I am quite sure this book will
be able to position itself among the high-quality books
on human resource planning. It may be preferred over
others for its student-friendly approach, quality inputs,
industry examples, case studies and pedagogy.
In this era of widespread redundancy and downsizing,
this book is dedicated to those who are and who will be
at the helm of decision making about manpower
redundancy. Because of its balanced academic and
professional bent, it serves the dual purpose of learning
and practice.
CONTENTS INCLUDE:
HRM Concept and Process of Development /
Human Resource Policies and Strategies / Strategic
Human Resource Planning / Human Resource
Planning / Human Resource Planning Process /
Productivity, Technology and HRP / Job Analysis,
Job Description and Job Evaluation / HRP,
Recruitment, Selection and Induction / Career
Planning, Development and Succession Planning /
Training and Performance Appraisal / Skills and
Multi-skilling / HRP, Transfer, Promotions and Job
Rotation / Human Resource Information Systems
/ Human Resource Costs / Human Resource
Accounting and Audit / Emerging Trends and Issues
in HRP
Instructor Manual Available
2012 / 506 Pages / PB / ` 420
ISBN: 978-93-5062-057-1 / 71/4x91/2 TEXTBOOK
Volume-4
Life After 360
Degree Feedback
and Assessment
Development
Centers
EDITORS
T V RAO, S RAMNARAYAN,
NANDINI CHAWLA
2010 / 416 Pages / PB / ` 395
ISBN: 978-81-7446-863-5 / 51/2x81/2
human
resource
management
second edition
Organizational Behaviour
Concepts, Realities, Applications and
Challenges
P G AQUINAS, Professor, Justice K S Hegde Institute
of Management, NMAMIT, Karkala
Organizations have been set up to fulfill needs of the people. All around the
world organizations are remaking themselves as they respond to the challenges
presented by the global economy. In today’s competitive world, the
organizations have to be growth-oriented. Success in today’s competitive
business environment is increasingly a function of effective human resource
management. Structure and technology can be easily duplicated. The factor
that can set apart an organization – whether in manufacturing or services, or
in the private or public sector – is its people. The quality of the organization’s
employees, their enthusiasm and satisfaction with their jobs, and their sense
of fair treatment all have a significant impact on the firm’s productivity, level
of customer service, reputation and survival.
This book addresses ageless topics concerning how we live, work and thrive in
organizations. It covers all the key features of organizational behavior for
example, Motivation, Teamwork, Leadership, etc., that have fascinated us for
decades.
A number of topics in the chapters of previous edition have been substantially
enhanced and upgraded into separate chapters. The examples used in the
book have also been updated, and most of them are taken from real life
situations. It is hoped that the glossary and a more extensive index will further
facilitate readers to navigate their way and increase their understanding of the
subject.
CONTENTS INCLUDE:
An Introduction to Organisational Behaviour / Systematic Research
Methods in Organisational Behaviour / A Conceptual Model for
Organisational Behaviour / Organisational System in the Global
Environment / Personality / Perception, Attribution and Impression
Management / Attitudes, Prejudices, Values and Ethics / Job Satisfaction
and Organisational Commitment / Effective Individual Decision Making
/ Basic Motivation Concepts / Motivation in Organisation / Learning
and Behaviour Modification / Performance Management / Stress and
Well-being at Work / Employee Counselling and Mentoring / Emotions
and Emotional Intelligence / Career Planning and Development /
Foundation of Group Behaviour / The Informal Organization / Group
Dynamics and Work Teams / Effective Communication / Basic Approaches
to Leadership / Contemporary Issues in Leadership and Empowerment /
Behavioural Aspects of Decision Making / Organizational Conflict and
Inter-group Behaviour / Power and Politics: Its Uses and Abuses in
Organisations / Organisational Justice and Corporate Social Responsibility
/ Foundations of Organisational Design and Structure / Strategic
Organisation Design / Job and the Design of Work / Organisational
Reward System / Human Resource Policies and Practices / Creating and
Managing Organisational Culture, Creativity and Innovation / Ethical
Values in Organisation / Managing Organisational Change / Organizational
Development / Global/International Organisational Behaviour / Current
Issues and Emerging Challenges in Organisational Behaviour
Instructor Manual Available
2012 / 828 Pages / PB / ` 495
TEXTBOOK
ISBN: 978-93-5062-136-3 / 81/4x11
21
human
resource
management
third edition
Human Resource
Management
DIPAK KUMAR BHATTACHARYYA,
Xavier Institute of Management,
Bhubaneshwar
This book covers all the contemporary issues in Human Resource
Management. The third edition of this book has been thoroughly
changed and enriched with new contents. Two new chapters—
one chapter on Work Environment and another chapter on
Human Resource Control—have been added in this edition.
The highlight of this edition is that each chapter starts with a case
or opening vignette, and ends with a case study. At the end,
Appendices for Skill Development have been added to help the
students practice their learned knowledge through various HR
games, role plays, decision-making, multiple choice questions,
case studies, situation analysis, simulations, etc.
It is hoped that this book will be able to position itself among the
quality books on Human Resource Management mainly because
of its student-friendly approach, quality inputs, industry
examples, case studies, and pedagogy. The book also serves as a
master guide for aspiring HR Professionals to emulate the HRM
issues in their day-to-day corporate life.
CONTENTS INCLUDE:
BLOCK 1: INTRODUCTION / Introduction to Human
Resource Management and Human Resource Development
/ Human Resource Policies and Strategies / Strategic
Human Resource Management (SHRM) / BLOCK 2:
HUMAN RESOURCE PROCUREMENT / Productivity,
Technology and HRM / Job Analysis and Job Design /
Human Resource Planning / Human Resource Planning
Process / Recruitment, Selection and Induction / BLOCK
3: DEVELOPMENT / Training and Development /
Performance Appraisal and Performance Management
Systems / Career Planning and Development / Skills and
Multi-Skilling / BLOCK 4: EMPLOYEE
COMPENSATION / Wages and Salary Administration /
BLOCK 5: EMPLOYEE MOBILITY / Promotions and
Transfer / BLOCK 6: EMPLOYEE RETENTION /
Employee Motivation / BLOCK 7: SYSTEM AND HR /
Human Resource Control Systems / Human Resource
Information Systems (HRIS) / Human Resource
Management Research / Human Resource Costs / Human
Resource Accounting and Audit / BLOCK 8: EMPLOYEE
RELATIONS / Discipline and Grievance Handling / Trade
Unions and Labour / Collective Bargaining / Introduction
to Labour Laws / Work Environment Management /
BLOCK 9: EMERGING ISSUES /International Human
Resource Management / Current Trends in Human
Resource Management
Instructor Manual Available
2012 / 784 Pages / PB / ` 495
ISBN: 978-93-5062-010-6 / 81/4x11
22
third edition
Human Resource
Management
Text and Cases
V S P RAO
Every attempt in this book has been made
to present the contents in a simple, lucid
and easily understandable style. It provides
a comprehensive coverage to a vast, growing discipline—well supported
by cases, incidents and examples from the corporate world. Numerous
examples, skill building activities, objective type questions have been
used in this book to clear the fog surrounding many topics.
This book is primarily meant for the students pursuing advanced
courses in Human Resource Management such as MBA, PGDBA,
MCom and also for the Civil Services.
CONTENTS INCLUDE:
The Strategic Role of Human Resource Management / Personnel
Management: Functions, Principles, Policies, Roles and Trends /
Human Resource Environment / Job Analysis / Human Resource
Planning / Recruitment / Selection / Placement, Induction, Internal
Mobility and Separations / Training / Executive Development /
Career and Succession Planning / HRD in India / Job Design,
Work Scheduling and Motivation / Job Evaluation / Performance
and Potential Appraisal / Compensation Administration / Incentives
and Employee Benefits / Health and Safety / Employee Welfare /
Social Security / Teams and Team Work / Employee Grievances
and Discipline / Collective Bargaining / Participation and
Empowerment / Trade Unions and Employers’ Associations /
Industrial Relations and Industrial Disputes / Personnel Records,
Audit and Research / Human Resource Accounting and Information
System / Job Stress, Counselling and Mentoring / International
Human Resource Management / Index
Instructor Manual Available
2010 / 840 Pages / PB / ` 440
ISBN: 978-81-7446-895-6 / 81/4x11 TEXTBOOK
International Human
Resource Management
Text and Cases
P L RAO, Adjunct Professor, Human Resource
and Organisation Behaviour, Gitam Institute of
Foreign Trade, Visakhapatnam
CONTENTS INCLUDE:
Introduction: Overview /Organisational Structure in MNC and
International Dimensions of HRM /International Staffing /
Compensation and Benefits /Training and Development /
Performance Management in International Organisations /
Expatriation and Repatriation /Industrial Relations /Sustaining
International Business Operations /Managing People in
International Context /Indian Multinational Companies /Issues,
Challenges and Theoretical Developments /Cultural Dimensions
of HRM /Case Studies
Instructor Manual Available
TEXTBOOK 2008 / 408 Pages / PB / ` 320
ISBN: 978-81-7446-596-2 / 71/4x91/2 TEXTBOOK
 human
resource
management
Negotiation & Counselling second edition
Text and Cases Industrial Relations
B D SINGH, Dean, Asia Pacific Institute of
Emerging Paradigms
Management, New Delhi B D SINGH, Dean, Asia Pacific
Institute of Management, New Delhi
This book deals with negotiation and
counselling in an integrated way, facilitating
readers to understand both negotiation and
counselling at one place.
CONTENTS INCLUDE: CONTENTS INCLUDE:
Nature of Negotiation / Negotiating Sub-Process / Cross-cultural Background to Industrial Relations / Evolution of Industrial
Negotiation / Counselling / Emergence and Growth of Counselling Relations in India / Changing Profiles of Major
/ Approaches to Counselling / The Process of Counselling / Modern Stakeholders of Industrial Relations in India / Management
Trends and Relevance of Counselling of Conflicts in Industry / Positive Employee Relations /
Miscellaneous Burning Topics in Industrial Relations /
Instructor Manual Available International Dimension of Industrial Relations
2010 / 210 Pages / PB / ` 275
ISBN: 978-81-7446-873-4 / 71/4x91/2 TEXTBOOK Instructor Manual Available
2008 / 552 Pages / PB / ` 370
ISBN: 978-81-7446-619-8 / 71/4x91/2 TEXTBOOK
Managing Recruitment
Function The Performance
A Comprehensive Guide Book Connection
R K SAHU DENNIS DEWILDE
GEOFF ANDERSON

CONTENTS INCLUDE:
Introduction to Recruitment and Recruitment
Strategies / Recruitment and Selection /
Selection Techniques (Tests & Interviews) / A to Z Interviewing
Techniques – Including Behaviour-based Interviewing Techniques /
Conducting Reference Checks / Offering the Final Candidate the
Position / Ideas and Practices for Retaining Talent / Resource
Materials for Recruiters / Tips for Recruiting Recruiters / Trends
and Practices in Recruitment
2010 / 324 Pages / PB / ` 340
ISBN: 978-81-7446-901-4 / 61/4x91/2
Comprehensive Human Resource
Management
P L RAO, Managing Director, Polar Management Services (P) Ltd
CONTENTS INCLUDE:
PART-I Introduction/Human Resource Management/PART-II
Human Resource Acquisition/Human Resource Planning/
Recruitment/Employee/Socialising the New Employee/PART-III
Human Resource Maintenance/Compensation Management/
Understanding And Maintaining HR/PART-IV Human Resource
Integration/Integration/People Skills/PART-V Human Relations/
Employee Relations/Industrial Relations/PART-VI Development
& Evaluation of HR/Education/Training/Development/PART- VII
Modern Human Resource Management/Human Resource Process/
Quality Management/HRM In New Technology/PART-VIII
HRM - New Frontiers/ International HRM
Instruction Manual (CD) for faculty members available on request.
2007 / 222 Pages / PB / ` 395
ISBN: 978-81-7446-568-9 / 61/4x91/2
Manpower
Development for
Technological Change
KANCHAN BHATIA
SHWETA MITTAL
The book talks about the new trends in HRM, work-life
balance, concept of TQM, e-HRM, HRM in ERP, basic
concepts of Technology Transfer with human face, nature and
significance of HRIS, knowledge management, importance of
manpower planning, forecasting techniques and Innovation
as a management process. This book projects a cohesive organic
“whole” consisting of interrelated and interdependent facets,
for achieving sustainable competitive advantage.
CONTENTS INCLUDE:
Impact of Technology on HRM / Work-Life Balance /
Total Quality Management and HRM / HRM and
Technology / e-Learning / Technology Transfer / Human
Resource Information System / Knowledge in New Era /
Manpower Development / Innovation in HRM

2004 / 344 Pages / PB / ` 350 2009 / 260 Pages / PB / ` 320

ISBN: 978-81-7446-373-9 / 71/4x91/2 ISBN: 978-81-7446-764-5 / 71/4x91/2 TEXTBOOK
TEXTBOOK
23
human
resource
management
Globalization and Re-inventing HR in Coming
Human Resource Decades
Development EDITED BY
DR SNIGDHA MISHRA
EDITED BY SHRIMI SHRIVASTAVA
I S SINGH PREETI NARENDRA

2010 / 160 Pages / PB / ` 395 2012 / 342 Pages / PB / ` 595

ISBN: 978-81-7446-838-3 / 71/4x91/2 ISBN: 978-93-5062-027-4 / 71/4x91/2

Human Resource Recipient of ISTD Book Award – 2010-2011

Management in the Performance Management
New Economy System
EDITED BY
A Holistic Approach
SARITPRAVA DAS R K SAHU, National HRD Centre, New Delhi
BHARATI DESHPANDE
2010 / 348 Pages / PB / ` 495
ISBN: 978-81-7446-826-0 / 71/4x91/2 CONTENTS INCLUDE:
Performance Management System (PMS) – An
Overview / Performance Appraisal / The Goals
Oriented PMS Cycle / Essential Features of Effective Performance
Managing Management System / Tried and Tested Tips for Performance
Human Resources & Management of People / Organizational Goal Linked Performance
Appraisal Model / A Model Performance Appraisal Format / Action
Industrial Relations Planning After Goal Setting / Performance Appraisal System for
TAPOMOY DEB, General Manager,
TAPOMOY
Supervisory Staff (SS) and General Staff (GS) and Shop Floor Workers
JK Lakshmi Cement Ltd, New Delhi / Performance Feedback / How to Improve the Effectiveness of
Performance Management by Overcoming the Root Cause of the
Student CD Included Problem / Concepts of Rewards in Organizational Context /
Performance Appraisal Linked Annual Salary Increments / Performance
Appraisal Linked Career Planning and Promotion Policy / Performance
CONTENTS INCLUDE: Linked Remuneration System: Innovative Approaches / Performance
Linked Annual Salary Increments of Shopfloor Operatives / Diagnosing
PART I: MANAGEMENT OF HUMAN
Performance Problems / Appraising Individuals in Cross-Functional
RESOURCES / Historical Overview of Personnel
Teams / Appraisal Blues / Corporate Performance Management: What
Management / Human Resource Management /
Finance must do to Move the Needle / Ten Ways to Take the “Success”
International Human Resource Management / Job
out of Succession Planning / The Conditions of Performance: Factors
Analysis, Job Description and Job Specification / Human
Resource Planning / Recruitment and Selection / that Help or Hinder / 360 Performance Appraisal / The True Value of
Employee Socialization / Performance Appraisal and Hiring and Retaining Top Performers / How Effective is your
Feedback / Human Resource Development / Training Organisation in Performance Management / Are your Evaluations
and Development / Job Evaluation / Employee Linking Rewards to Performance? / PMS in Action- I / PMS in
Compensation / Executive Compensation / Mentoring Action- II / Index
/ Employee Retention / Talent Management / HR Audit
/ HR in Technology-driven Environment / Human 2006 / 284 Pages / PB / ` 325
ISBN: 81-7446-512-X / 61/4x91/2 TEXTBOOK
Resource Management in Mergers and Acquisitions /
PART II: MANAGEMENT OF INDUSTRIAL
RELATIONS / Discipline and Grievance Management Strategies for
/ Industrial Relations / Industrial Disputes Management Organizational Excellence
/ Participative Management / Collective Bargaining and
EDITED BY: V K JAIN, Director (MCA), Pioneer
Negotiation / PART III: PEDAGOGY / PART IV:
Institute of Professional Studies, Indore
Practice-Based Templates

Instructor Manual Available

2009 / 670 Pages / PB / ` 495
2009 / 354 Pages / PB / ` 595
ISBN: 978-81-7446-699-0 / 81/4x11 TEXTBOOK ISBN: 978-81-7446-784-3 / 71/4x91/2
24
 human
resource
management
Performance Management HRD Trainer’s Handbook
System of Management Games
A Holistic Approach P L RAO
B D SINGH, Dean, Asia Pacific Institute of
Management, New Delhi
This book attempts to provide a
wide range of Management Games,
Management Exercises, Role Plays,
Ice Breakers, etc. It is divided into
three parts. Part I contains Management Games, Part II contains
CONTENTS INCLUDE: Exercises and Part III deals with the basic tools of behavioral
PART A: PERFORMANCE MANAGEMENT / Changing Business simulation— the Role Play, Instruments, Demonstrations, Ice
Paradigms and Importance of Excellence in Performance / Conceptual
Breakers and Hiatus. Along with the standard simulation
Aspects and their Linkages with Performance Management / From
exercises, used in achievement motivation or entrepreneurial
HRM to Building Human Capital for Excelling Performance /
Historical Perspective of Performance Management System / development programmes, a multitude of other exercises to
Performance Management System: The Past and the Future / develop relevant motivational dimensions have also been
Performance Management Basic Theories – Systems and Processes included in this book.
2009 / 496 Pages / PB / ` 695
/ Annual Performance Appraisal System / Performance and HRD / ISBN: 978-81-7446-791-1 / 61/4x91/2
Performance Recognition and Performance-based Reward System /
Building Performing Culture – Creating Performing Organization
to meet Current and Future Challenges / PART B: RELEVANT
Disciplinary Actions
PERFORMANCE RELATED CONCEPTS / Benchmarking / Six Concepts, Process, Procedures &
Sigma / Competency Mapping/Matching / Balanced Scorecard / Formats with Illustrations
Coaching and Mentoring / Pygmalion Effect / Job Analysis / PART
R K SAHU
C: PERFORMANCE APPRAISAL FORMATS PRACTISED BY
CORPORATES / Tata Motors / Tata Consultancy Services / SRF
Limited / State Bank of India (Annual Appraisal Process) / Steel
This book on Discipline
Authority of India Limited / Rockwell Automation / National
Management makes available all
Thermal Power Corporation Ltd. (A Govt. of India Enterprise) /
Moser Baer / MMTC Limited: New Delhi / HDFC Bank / relevant theories and practices with
Performance Appraisal Form at Colt / The PMS Handbook – IOCL special focus on applied aspects of Disciplinary Actions. The
/ PART D: LIVE CASES / BHEL / Competency-based Balanced book would prove to be of great help to all the practicing
Scorecard Model: An Integrative Perspective / EVA Incentive Managers, HR Professionals, Management Teachers and MBA
Scheme: The TCS Approach and Experience / Excel Awards Scheme Students.
in BHEL / HR Balanced Scorecard and CCL / Mentoring System: CONTENTS INCLUDE:
The NTPC Experience / Modi Xerox Experience / NTPC Concepts of Discipline Management / Discipline in
Performance Management System / Performance-based Organisational Context / Basic Ingredients and Guidelines
Compensation Structure in Crompton Greaves Ltd. / Performance for Disciplinary Actions / Concept of Domestic Enquiry /
Improvement: The IOC Experience / Performance Management Guidelines on Domestic Enquiry / Introduction to
System (PMS) at Bharti Telecom / Restructuring Incentive Scheme: Disciplinary Procedure / Domestic Enquiry with
The Experience and Approach of National Fertilizer / TATA Illustrations / Glossary of Terminologies used in Domestic
Performance Management System Enquiry / Model Procedure for Disciplinary Actions with
2010 / 700 Pages / PB / ` 420 Illustration / Important Case Laws / Ready to use Sample
ISBN: 978-81-7446-861-1 / 71/4x91/2 Formats / Model Code of Conduct for Management Staff
/ Application of “Principles of Natural Justice” in Domestic
Enquiries
Handbook of Writing 2010 / 284 Pages / PB / ` 325
ISBN: 978-81-7446-845-1 / 61/4x91/2 TEXTBOOK
Effective Resume for
Workplace
Job Applications
How to Attract Employer’s
Empowerment
Attention A Study
PARUL SINGH, Fortune Institute of PREETI S RAWAT
International Business, New Delhi SATISHCHANDRA KUMAR

2007 / 86 Pages / PB / ` 75 2010 / 192 Pages / PB / ` 295

ISBN: 81-7446-524-3 / 61/4x91/2 ISBN: 978-81-7446-812-3 / 71/4x91/2
25
human
resource
management
second edition
Organisation Change and
Development
KAVITA SINGH, Faculty of Management Studies,
Delhi University
Leadership, vision and inspiration are the essential
ingredients for success in handling change. And, the
effective management of change is enhanced through
careful planning, sensitive handling of the people involved and a thorough
approach to implementation. In these times of flux, organisations are compelled
to proactively effect changes in their systems to cope with various factors in the
external and internal environment. This comprehensive book tackles all the
areas where change interventions are necessary and sets out to identify the key
'ingredients' for successful change. This book would prove to be an invaluable
resource for the students, faculty as well as practising professionals.
CONTENTS INCLUDE:
PART-1: ORGANISATIONAL CHANGE / Organisational Change: An
Overview / Models of Change / Change and its Impact / Organisational
Culture and Change / A Systematic Approach to Making Change /
PART-2: ORGANISATIONAL DEVELOPMENT / Organisation
Development – An Introduction / Diagnostic Strategies and Skills / Power,
Politics and Ethics in OD / PART-3: OD INTERVENTIONS / OD
Interventions – An Introduction / OD Team and Intergroup Development
Interventions / Structural Interventions / Comprehensive Interventions /
Organizational Learning
Instructor Manual Available
2010 / 350 Pages / PB / ` 350
ISBN: 978-81-7446-811-6 / 71/4x91/2
Managerial Behaviour and
Effectiveness
E ANANDA RAJA
N R V PRABHU
P KAMESHWARA RAO
2010 / 192 Pages / PB / ` 175
ISBN: 978-81-7446-876-5 / 71/4x91/2
Designing & Delivering Training
DAVID SIMMONDS
The book focuses on the blend between theory and
practice. Each chapter specifically combines the
relevant thinking with appropriate real-life evidence,
through the use of pedagogical features. The text is
accessible, readable and comprehensive.
It is enhanced with features including: short,
relevant scenarios/examples/illustrations comprehensive references to the latest
literature chapter headings and sub-headings aligned to the structure of the
professional standard through and comprehensive contents pages and
indexing a glossary of training terms.
Instructor Manual Available
2009 / 228 Pages / PB / ` 275
ISBN: 978-81-7446-767-6 / 71/4x91/2
26
Organisational
Behaviour
V S P Rao
Successful companies are known by what they achieve
rather than what they have. You may have everything
but still remain at the bottom of the corporate ladder if
you do not convert your strengths into opportunities
and do not put your resources to best use. Companies
that have been able to understand the dynamics of
human behaviour and have used that power to build
want-satisfying products and services have a great story
to tell. This book tries to highlight the time-tested
principles of human behaviour in a simple and easy-
to-understand style. Wherever necessary, practical
aspects of organisational life have been highlighted.
Live corporate examples have been inserted to enrich
the contents. The ethical and moral issues, surrounding
human behaviour, have also been critically examined.
CONTENTS INCLUDE:
Nature and Importance of Organisational
Behaviour / OB: The Emerging Challenges /
TEXTBOOK Approaches to Organisational Behaviour /
Foundations of Individual Behaviour / Personality
/ Perception and Individual Decision-making /
Ethics and Social Responsibilities / Values,
Attitudes and Job Satisfaction / Learning and
Behaviour Modification / Basic Motivation
Concepts / Job Design, Employee Participation
and Alternative Work Arrangements / Foundations
of Group Behaviour / Teams and Team Work /
Communication / Leadership / Contemporary
Issues in Leadership / Power and Politics / Conflict
TEXTBOOK
and Negotiation / Foundations of Organisation
Structure / Organisational Culture, Creativity and
Innovation / Human Resource Policies and
Practices / Management of Change / International
Organisational Behaviour / Index
Instructor Manual Available
2009 / 700 Pages / PB / ` 420
ISBN: 978-81-7446-747-8 / 81/4x11 TEXTBOOK
Dictionary of
Human Resource
Management
B NANDHAKUMAR
2010 / 294 Pages / PB / ` 270
TEXTBOOK ISBN: 978-81-7446-856-7 / 51/2x81/2
 human
resource
management
Organization Structure Business Excellence
and Design through Innovative HR
Applications & Challenges Practices
P G AQUINAS, Professor, Justice K S
Hegde Institute of Management,
EDITORS
NMAMIT, Karkala CHARU SHRI
CONTENTS INCLUDE: PREETI NARENDRA
Part A: The Organisation and its 2011 / 386 Pages / PB / ` 550
Environment: Organisations and ISBN: 978-81-7446-976-2 / 71/4x91/2
Organisational Effectiveness / The Evolution of Organisation
Theory / Organisational System in the Global Environment Training for Development
/ Organisational Effectiveness and its Measurement / Part
B: Organisation as a system: Foundations of Organisation All You Need to Know
Structure / Dimensions of Organisation Structure / Strategic R K SAHU, HRD Centre, New Delhi
Organisation Design/ Part C: Job and the Design of work:
Job and the Design of Work / Basic Challenges of CONTENTS INCLUDE:
Organisational Design / Designing Organisational Structure Concept of Training/Role, Need and
/ Part D: Organisational change and Managing conflict in Importance of Training/Types of Training/Role
organisation: Managing Organisational Change / of Stakeholders in Training/Principles of Adult
Organisational Conflict and Inter-group Behaviour / Learning/Understanding the Process of
Organisational Power and Politics / Part E: Strategy and Learning in a Training Programme/Developing an Integrated
Structure for the future: Leadership and Empowerment / Approach to Learning in Training Programme/Training Needs
Building a Learning Organisation / Knowledge Management Assessment (TNA)/Levels of Training Needs/ Designing Training
/ Organisational Revitalisation and Emotional Intelligence / Programmes/Training Programme Delivery/Methods of
Part F: Creating and Managing organisational culture: Conducting Training/Developing Audio-visual Materials/
Creating and Managing Organizational Culture / Ethical Characteristics of High-impact Course Material/Measuring Impact
Values in Organisation / Corporate Governance / Social of Training/Levels of Training Impact Evaluation
Responsibility of Business Instructor Manual Available
2005 / 332 Pages / PB / ` 325
Instructor Manual Available TEXTBOOK
ISBN: 978-81-7446-447-7 / 61/4x91/2
2008 / 538 Pages / PB / ` 440
ISBN: 978-81-7446-682-2 / 71/4x91/2 TEXTBOOK
Technological Change and
Performance Appraisal Manpower Development
and Management DIPAK KUMAR BHATTACHARYYA, Xavier
Institute of Management, Bhubaneshwar
Concepts, Antecedents and
CONTENTS INCLUDE:
Implications Globalisation, Technology and Human
TAPOMOY DEB, General Manager, JK Resource Issues / Technology and Culture /
Lakshmi Cement Ltd, New Delhi Technology Management / Changing
CONTENTS INCLUDE: Technology and New Leadership Skills /
PART A: Concepts of Performance Economic Theory of Choice and Employee Benefits / Training
Management and Appraisal / Introduction and Development / Performance Management Systems /
and Approach / Competitive Advantage through Human Innovation and New Technology / Balanced Scorecard,
Resources / Performance Management and Appraisal / Competency Mapping and Knowledge Management for New-
Performance Appraisal System / PART B: Antecedents of age Technology
Performance Appraisal and Management / Introduction and Instructor Manual Available
Approach / Motivation and Organizational Justice / 2008 / 166 Pages / PB / ` 325
ISBN: 978-81-7446-638-9 / 71/4x91/2 TEXTBOOK
Leadership / Counseling and Mentoring / PART
C: Implications of Performance Appraisal and Management
/ Introduction and Approach / Compensation Management Building Global Leadership
/ Career Development / Training and Mobility / Knowledge Strategies and Competencies
Management / PART D: Performance Appraisal Case Studies
/Introduction and Approach / Relevant Case Studies / PART R KASILINGAM
E: Performance Appraisal Forms and Epilogue: the Final JAYASREE KRISHNAN
Thought / Introduction and Approach / Employee Appraisal
Forms or Executive Appraisal Forms and with Poser
Instructor Manual Available
2008 / 396 Pages / PB / ` 350 2010 / 702 Pages / PB / ` 895
ISBN: 978-81-7446-673-0 / 71/4x91/2 TEXTBOOK ISBN: 978-81-7446-889-5 / 71/4x91/2
27
human
resource
management
Personal Growth
and Training &
Development
MADHURIMA LALL
SHEETAL SHARMA
CONTENTS INCLUDE:
Personality / The Personality Pattern / Roles of
Symbols of Self / Moulding the Personality Pattern /
Persistence and Change / Psychodynamic Theories of
Personality / Psychometric Theories of Personality /
Transactional Analysis (TA) / Personal Effectiveness /
Personality Determinants / Evaluation of Personality
/ Training / Types of Training and Training Process /
Understanding the Process of Learning / Learning in
Training / Learning Organisation and Organisational
Learning / Training Need Assessment / Designing
Training Programme / Training Methods / Evaluation
of Training Programmes
Instructor Manual Available
2009 / 572 Pages / PB / ` 425
ISBN: 978-81-7446-760-7 / 71/4x91/2 TEXTBOOK
Organizational Behaviour
ARCHANA TYAGI, IMT, Ghaziabad
1998 / 318 Pages / PB / ` 195
ISBN: 81-7446-079-9 / 71/4x91/2
Strategic
Leadership
R K SAHU
PRAGYA BHARTI
CONTENTS INCLUDE:
Understanding Strategy and
Strategic Leadership / 4Es for a
Strategic Leader / Becoming a
Strategic Leader / Leaders Paradigm / Understanding
Organizational Theories / Understanding Human
Behaviour to Lead / Understanding Business
Dimensions / Leading with Values / Leadership vs.
Managing / Leader as a Coach / Emotional Intelligence
for Strategic Leadership / Spirituality: The Emerging
Context for Business Leadership / Leaders’
Competencies / Is Your Leadership Effective? / Using
Six Sigma to Drive Operational Excellence / Leaders’
Checkpoints and Keys / Leaders' Guide Kit
Instructor Manual Available
2009 / 600 Pages / PB / ` 375
ISBN: 978-81-7446-774-4 / 61/4x91/2
TEXTBOOK
Appraising & Developing Managerial
Performance
T V RAO, T V Rao Learning Systems, Ahmedabad
1999 / 344 Pages / PB / ` 200
ISBN: 81-7446-169-8 / 51/2x81/2 TEXTBOOK
28
Group Dynamics & Team Building
R K SAHU, Founder Director, Human Resource
Development Centre, New Delhi
This book elaborates the concept of group
dynamics and team building in detail. This
masterpiece would prove to be a great resource for
the CEOs, functional Heads, other managers,
organisation development consultants,
academicians, management students, entrepreneurs, trainers and all
individuals who want to understand the dynamics of groups and team
building in an organisation.
CONTENTS INCLUDE:
Understanding Group Dynamics / Building Teams / Dynamics of High
Performing Teams / Managing Cross functional teams / Managing Diverse
& Virtual Teams / Self Managed Teams / Team Building Skills /
Interpersonal skills for Teams / From Managing Teams to Leading Teams
/ Empowering Teams / Dynamics of Conflict / Conflict Management /
CEO & Top Management: Leveraging through Teams / Rewarding Teams
& Members / Team Leaders Guide Kit / Team Building Tool kit
Instructor Manual Available
2010 / 450 Pages / PB / ` 340
ISBN: 978-81-7446-823-9 / 71/4x91/2 TEXTBOOK
Personal Effectiveness
DIANA WINSTANLEY
Each chapter includes: Learning objectives and
a synopsis of content Vignette examples to
illustrate or demonstrate key points Self
assessment questions to check understanding
References and further sources of information
The text suggests ways of working and interacting, and incorporates research
and critical and analytical material in a way that is accessible to all levels. It
covers key topics in personal development including: Time management
Team working Presentation skills Negotiation skills Assertiveness
Instructor Manual Available
2009 / 256 Pages / PB / ` 325
ISBN: 978-81-7446-766-9 / 71/4x91/2 TEXTBOOK
Psychometric Testing
R K SAHU
CONTENTS INCLUDE:
Psychometric Testing: Concept and Need / Test of
Ability and Aptitude / Personality Identification /
Selecting Psychometric Tests / The Uses of
Psychometric Tests / Personality Tests / The
Personality Tool Kit / Visual Reasoning Test /
Numerical Reasoning Test / Verbal Analysis Test / Sequential Reasoning
Test / Spatial Recognition Test / Three-D Test / Systems Test / Vocabulary
Test / Aptitude Profiling and ‘IQ’ / MAP (Multi-Dimensional Assessment
of Personality): A Unique Psychometric Test / MYERS-BRIGGS
Personality Type and The MBTI and FIRO-B / Case and Experiences on
Applications of Psychometric Testing in Corporates / Addresses of Major
Test Publishers
2010 / 328 Pages / PB / ` 325
ISBN: 978-81-7446-899-4 / 71/4x91/2

Strategic Human Resource
Management and Development
RICHARD REGIS, Director, School of Management,
C. Abdul Hakeem College of Engineering and
Technology, Melvisharam
CONTENTS INCLUDE:
PART I: Human Resource Management and Development Strategies /
Meaning of Strategic HRD Management / HRD Functions and their
Linkages to Business Goals / Strategic Approach to Industrial Relations
/ HRD as a Profession / HRD Assessment and Audit / PART II: Electronic
Human Resource Management (E-HRM) / E-Selection and Recruitment
/ Virtual Learning Organization / E-Performance Management and
Compensation Design / Development and Implementation of HRIS /
Designing of HR Portals / Issues in Employee Privacy / PART III: Cross-
Cultural HRM / Domestic vs International HRM (IHRM) /Cross-
cultural Educational and Training Programmes / Building a Multicultural
Organization / Cross-border Merger, Acquisition and Repatriation /
Current Challenges in Outsourcing / PART IV: Career and Competency
Development / Concept of Career and Career Planning / Managing
Career Plateau / Strategic Knowledge Management / Competencies and
Career Management and Competency-based Compensation / PART V:
Employee Development / Coaching / Counselling / Employees Health
and Welfare Programme / Work-related Stress / Self-management and
Emotional Intelligence / Cases
Instructor Manual Available
2008 / 420 Pages / PB / ` 370
ISBN: 978-81-7446-592-4 / 71/4x91/2 TEXTBOOK
Compensation Management
ER SONI SHYAM SINGH
CONTENTS INCLUDE:
PART 1: INTRODUCTION / Introduction / Instructor Manual Available
Objectives of Compensation Management / Concept 2008 / 612 Pages / PB / ` 425
and Nature of Compensation / Compensation Plans, ISBN: 978-81-7446-685-3 / 71/4x91/2
Policy and Programs / PART 2: BACKGROUND THEORIES AND
EQUITY CONCEPT / Background Theories and Equity Concept /
Competitive Imperatives Influencing Compensation / Diagnosis and
Benchmarking / Compensation Payment Systems / PART 3:
COMPENSATION DESIGNING / Job Analysis, Job Description and
Job Evaluation / Designing Compensation / Designing Components of
Compensation Structure / Benefits and Services / Compensation Designs
for the Executive Class of HR / Compensation Practices in Private and
Public Sector Organizations / Compensation Process of MNCs / PART
4 / COMPENSATION MANAGEMENT/ Managing Motivation and
Incentives/ Implementing and Improving Compensation/ Wage and Salary
Fixation Machinery/ Legislations to Control Compensation/ Tools of
Compensation Management
Instructor Manual Available
2007 / PB / ` 270 128 Pages / PB / ` 90
ISBN: 978-81-7446-576-4 / 71/4x91/2 TEXTBOOK ISBN: 81-7446-038-1 / 51/2x81/2
human
resource
management
Human Resource
Management
MADHURIMA LALL, Reader,
Applied Economics, Faculty of
Commerce, Lucknow University,
Lucknow, India
SAKINA QASIM ZAIDI, Assistant
Professor, Institute of Environment
and Management, Lucknow, India
CONTENTS INCLUDE:
Human Resource Management: An Introduction /
Human Resource Planning / Job Analysis and Design /
Recruitment and Selection / Performance Appraisal /
Training and Development / Job Evaluation and Job
Satisfaction / Fringe Benefits and Incentives / Employees
Remuneration: Reward Management, Wage and Salary
Administration / Industrial Relations / Industrial
Conflict / Human Resource Information System /
Contemporary Issues in Human Resource Management
/ Business Process Outsourcing / Human Resource
Accounting / Redefining Leadership Styles / Global
HR Practices / Improving Cross-cultural Training:
Lessons from European and American Managers in
Morocco / Managing Mutual Interests in Glocalisation
through Market Orientation of Workers’ Skills – A
Study on Skilled and Semi-skilled Workforce Arriving
in UK / Small Business Learning Networks Growth
Rate and Operational Efficiency / Exploring Best
Practice HRD in the Small Firm: The Case of the Irish
Hotel Sector / Embedded HR-practices in SMEs –
How they Enhance Performance and Learning /
Explaining Differences in Team Performance: Does
Team Learning Behaviour Matter? / The Impact of
Human Resource Management Practices on
Organisational Performance / Blended Learning as a
Tool for Human Resource Development in a Global
Context / Globalisation versus Glocalisation:
Implications for HRD
TEXTBOOK
HR can Win
DR. K SURESH KUMAR
2008 / 128 Pages / PB / ` 175
ISBN: 978-81-7446-614-3 / 61/4x91/2
Effective Teamwork
MICHAEL WEST
29
human
resource
management
Enriching Human Capital Recipient of ISTD Book Award - 2008
through Training and Training and Development
Development Text, Research and Cases
P L RAO HRD Solutions for Excellence
G PANDU NAIK, Professor, School of
Management Studies, BNM Institute of
Technology, Bangalore

CONTENTS INCLUDE:
Introduction to Training and Development/Training Needs
Assessment/All about Learning/Effective Trainer: Instructor’s
Competencies/Management of Training Environment/
Training Methods with Illustrations/Effectiveness and
Evaluation of Training/Development Discussions on Human
Resource/New Areas in Training and Development/
Organisation of Training/Strategic Training with Reference
to Strategic Human Resource Management
Instructor Manual Available
2007 / 370 Pages / PB / ` 370
ISBN: 978-81-7446-563-4 / 71/4x91/2
Globalization and
CONTENTS INCLUDE:
Introduction to Training and Development/Theories of Adult
Learning/Needs Analysis of Training/Design and Development/
Implementation/Training Evaluation/Teaching and Facilitation
Skills/Selection and Training of Trainers/Training Aids/Legal and
Ethical Issues in HRD/Classroom Methods/Outward Bound
Methods/E-learning/Community Camp/On the Job Methods/
Coaching for Performance Improvement/Mentoring/ Executive
Coaching for Leadership/Developmental Job Assignment/
TEXTBOOK Employee Counselling/Higher Education for Employed People
Instructor Manual Available
2007 / 518 Pages / PB / ` 390

Human Resource ISBN: 978-81-7446-565-8 / 71/4x91/2 TEXTBOOK

Management Recipient of ISTD Book Award – 2010-2011

SUJATA MANGARAJ, RCM,
Bhubaneshwar second edition
Strategic Human Resource
2008 / 282 Pages / PB / ` 370 Management
ISBN: 978-81-7446-611-2 / 71/4x91/2
RAJIB LOCHAN DHAR, Assistant Professor,
Human Resource Symbiosis Institute of International Business,
Symbiosis International University, Pune
Development
A Researcher’s Perspective
R KRISHNAVENI, Professor, PSG Institute New to this Edition:
of Management, Coimbatore Two new chapters, titled Organisational Structure and Design and
International HRM, are added to this second edition. Apart from
CONTENTS INCLUDE: this, voluminous content has been added in the following three
Introduction to Human Resource
chapters: Introduction to Strategic HRM / Strategic Human Resource
Development / HRD: A Conceptual
Analysis / An Understanding of Employee Behaviour / Learning Management, and / Performance Management Strategies.
and Human Resource Development / Analyzing the Role for CONTENTS INCLUDE:
Development / Employee Socialization / Performance Introduction to Strategic Management / Goal Setting: A Strategic
Management / Performance Review, Feedback and Counselling Path to Success / Strategic Human Resource Management /
/ Assessment Centre / Succession Planning / Training and Strategising the HR Process: Recruitment and Retention
Development / Identification of Training Need / Designing of Strategies / Reward and Compensation Strategies / Training and
the Training and Development Programme / Implementation Developing Strategies / Performance Management Strategies /
of Training and Development Programme / Innovations in Retrenchment Strategies / Human Aspects of Strategies
Training Techniques / Evaluation of Training and Development Implementation / Organisational Structure and Design /
Programmes / Transfer of Training / Coaching and Mentoring Teamwork / Developing HR as Strategic Value Addition Function
/ Development of a Reliable and Valid HRD Instrument / / International HRM
Index
Instructor Manual Available Instructor Manual Available
2008 / 396 Pages / PB / ` 370 2010 / 538 Pages / PB / ` 400
ISBN: 978-81-7446-643-3 / 71/4x91/2 TEXTBOOK ISBN: 978-81-7446-881-9 / 71/4x91/2 TEXTBOOK
30
 human
resource
management
Managing Conflict and second edition
Volume One
Negotiation 360 Degree Feedback
B D SINGH, Dean, Asia Pacific Institute of
Management, New Delhi and Performance
CONTENTS INCLUDE: Management System
Part I Managing Conflict / Concept and Importance EDITORS
of Conflict / Organization as Network of Relations
T V RAO, RAJU RAO
and Conflicts / Nature of Conflict / Sources of
2000 / 306 Pages / PB / ` 420
Conflict / Processes and Dynamics of Conflict / ISBN: 81-7446-206-6 / 51/2x81/2 TEXTBOOK
Classification of Conflict / Strategy and Management of Conflict /
Part II Managing Negotiation / Managing Negotiation / Planning for Volume Two
Negotiation / Strategies and Tactics of Negotiation / Negotiating
Processes / The Third Party Intervention – Litigation/Conciliation/
360 Degree Feedback
Arbitration / Role of Power in Negotiation / Role of Communication / and Performance
Role of Influencing Style in Negotiation / Cross-cultural Dimension of
Negotiation / Glimpses into Some Aspects of International Negotiation Management System
/ Ethics and Negotiation / Negotiating with Prospective Employer / EDITORS
Some Suggested Practices to be Followed in Negotiation / Part III T V RAO, GOPAL MAHAPATRA,
Relevant Cases / Relevant Cases RAJU RAO, NANDINI CHAWLA
Instructor Manual Available 2002 / 268 Pages / PB / ` 395
2008 / 298 Pages / PB / ` 340 ISBN: 81-7446-315-1 / 51/2x81/2 TEXTBOOK
ISBN: 978-81-7446-642-6 / 71/4x91/2 TEXTBOOK
Volume Three
Business Transformations 360 Degree Feedback
Researching Business Practices and Strategies
in the Indian Context
and Assessment &
EDITED BY Development Centres
K S CHANDRASEKAR EDITORS
T V RAO, NANDINI CHAWLA
2005 / 352 Pages / PB / ` 395
2011 / 416 Pages / PB / ` 595 ISBN: 81-7446-414-X / 51/2x81/2 TEXTBOOK
ISBN: 978-81-7446-978-6 / 71/4x91/2

Readings in
Organization
Development
EDITED BY
DR NINA JACOB
DR SANJAY KUMAR SINGH
2011 / 160 Pages / PB / ` 295
ISBN: 978-81-7446-956-4 / 71/4x91/2
Compensation Management
MOUSUMI S. BHATTACHARYA
NILANJAN SENGUPTA
Professors-OB&HRM, SDM Institute for Management
Development, Karnataka
CONTENTS INCLUDE:
Introduction to Compensation Management /
Theories related to Compensation Management /
Job Analysis / Job Evaluation / Performance
Appraisal / Performance-related Pay / Person Based
Compensation / Wage Differentials / Wage Fixation / Pay Design and
Pay Structure / Executive Compensation / International Compensation
Management / Compensation Management: Strategic Perspective
Instructor Manual Available
2008 / 210 Pages / PB / ` 320
ISBN: 978-81-7446-696-9 / 71/4x91/2
Compensation
Management
Text & Cases
TAPOMOY DEB, General Manager,
JK Lakshmi Cement Ltd, New Delhi
CONTENTS INCLUDE:
PART A: Compensation
Management / Introduction to
Compensation Management / Foundation of
Compensation Management / PART B: Process of
Compensation Management / Compensation and Job
Evaluation / Architecture of Compensation
Management / Behavioural Dimensions of
Compensation Management / PART C: Performance
Linked Compensation / Managing Performance /
Rewarding Performance / PART D: Compensation
Administration / Corporate Considerations in
Compensation / PART E: Executive Compensation /
Nature of Executive Compensation / Managing
Executive Compensation / ‘Epilogue’ The Final
Thought / Case Studies / References and Selected
Bibliography / Index
Instructor Manual Available
2008 / 416 Pages / PB / ` 420
TEXTBOOK ISBN: 978-81-7446-690-7 / 71/4x91/2 TEXTBOOK
31
human
resource insurance
management
International Human Resource Principles of
Management Risk
DR. NILANJAN SENGUPTA Management
DR. MOUSUMI S BHATTACHARYA
Professors-OB&HRM, SDM Institute for Management Development, and
Karnataka Insurance
CONTENTS INCLUDE: NEELAM C. GULATI,
International Context of HRM/Strategic Planning/HRM in Professor, Exclusive
International Context: theories and models/Recruitment and ICWAI Study Centre,
Selection/Training and Development/Compensation Management/Performance Faridabad
Management/Industrial Relations/Role of Culture in IHRM/ Organizational Highlights of the book:
processes influencing IHRM/Role of Global HR Managers/Women Expatriates/ Scope and growth of Indian insurance
International Joint Venture/ Hiring Inpatriate and Expatriate Managers: Choices industry
and Dilemmas for MNCs
Basics of risk management
Instructor Manual Available
2007 / 316 Pages / PB / ` 320 Tools of risk management
ISBN: 978-81-7446-519-1 / 71/4x91/2 TEXTBOOK Principles of insurance
Recipient of ISTD Book Award – 2009-2010 Types of insurance

Competency Mapping Claims management

Reinsurance
R K SAHU
Role of technology in insurance sector
History and future expectations from the
CONTENTS INCLUDE: Indian insurance sector
Concept of Competency / Competency Mapping Process /
Developing Competency Models / Competency Identification / CONTENTS INCLUDE:
Competency Assessment / 360° Feedback and its Application in The Concept of Risk / Management of
Competency Assessment / Assessment Centre and its Application Risk and Risk Implication / The Risk
in Competency Assessment / Applications of Competency Mapping Management Process /Requirements of
/ Commonly asked Questions on Competency Mapping / Managerial Competencies an Insurable Risk / Enterprise Risk
with Definitions / Will & Skill Mapping of Manual Workers Management / Financial Risk
Instructor Manual Available Management / Financial Instruments for
2009 / 310 Pages / PB / ` 340
ISBN: 978-81-7446-745-4 / 61/4x91/2
Risk Management / Other Areas of Risk
TEXTBOOK
Management / The Evolution and
Industrial Relations Meaning of Insurance / Essentials of
M ARORA, Independent Consultant, Mumbai Insurance Contracts / Classification of
Insurance / Basics of Life Insurance and
CONTENTS INCLUDE: Life Policies / Claims Management in
Industrial Relations: History/ Trade Unionism/Collective Bargaining/Participative Life Insurance / Principles and Practice
Management/Employee Grievances/Industrial Disputes: Prevention/Disciplinary of General Insurance / Fire, Motor,
Proceedings/Industrial Relations: Settlement/Future Scenario of Union-Management Health and Other Insurances / Marine
Relationship/Reports and Bills/Labour Welfare and Social Security/Wage Policy, Insurance / Insurance Distribution in
Regulations and Bonus/Relevant Features of Some Acts India / Reinsurance / Information
Instructor Manual Available Technology – The Key to Success of
1999 / 322 Pages / PB / ` 375
ISBN: 978-81-7446-184-1 / 71/4x91/2 TEXTBOOK Insurance Services / Loss Prevention and
Control / Risk Management in Insurance
Young Leaders Companies / Miscellaneous Topics in
Success Code Insurance / Annexure
Instructor Manual Available
MAMTA MOHAPATRA, 2012 / 534 Pages / PB / ` 425
International Management ISBN: 978-93-5062-178-3 / 71/4x91/2
Institute, New Delhi
NARENDRA NATH AKHOURI

2011 / 218 Pages / PB / ` 295

ISBN: 978-81-7446-986-1 / 51/5x81/2

32
insurance marketing

A Textbook on Principles &

Practice of Life Insurance second edition

G KRISHNASWAMY Marketing
Management
CONTENTS INCLUDE:
Text and Cases
History of Insurance and Insurance Contract / Distribution
Channel / Life Insurance Products / Concept of Premium, S H H KAZMI
Investment and Solvency Margin / Life Insurance Underwriting
/ Insurance Documents, Conditions and Privileges / Survival
Benefit Claim, Maturity Claim and Death Claim / Office Management, Information In this revised edition, the basic structure of
Technology, etc. / Legislative Matters / Financial Planning and Insurance Marketing the book remains unchanged. The book has
Instructor Manual Available twenty-six chapter’s divided into eight parts.
2009 / 312 Pages / PB / ` 400
ISBN: 978-81-7446-712-6 / 71/4x91/2 Some chapters have been completely rewritten.
TEXTBOOK Minor and moderate changes in the text have
been made in almost half of the book. Old case
Banking and Insurance studies have been deleted and new case studies
Principles and Practices have been added. New diagrams and boxes
NEELAM C. GULATI, Professor, Exclusive ICWAI Study Centre, have been added to provide value addition to
Faridabad the chapters.
The revised and updated new edition features
CONTENTS INCLUDE:
a more student-friendly text. The book covers
Section 1: Banking / Introduction to Banking in India / Indian
almost all the aspects of marketing management.
Banking System: Structure and Operation / RBI: The Central
The case studies illustrate the application of
Bank of India / Organisation Set up and Sectors in Banking /
Concepts of E-Banking / Organisation of Bank Lending / Priority Sector Lending / marketing concepts to real-life situations. This
Financing The International Trade / Annual Report and Balance Sheet of a Bank / book is immensely useful not only to student’s
Project and Working Capital Finance / Banking Legislation / Banking Sector Reforms, but also to management professionals.
NPAs and Capital Adequacy in Indian Banks / Miscellaneous Topics in Banking /
CONTENTS INCLUDE:
Section 2: Insurance / Meaning of Risk and Insurance / Essentials of Insurance
Contracts / Classification of Insurance / Basics of Life Insurance and Life Policies / Introduction to Marketing / Strategic
Principles and Practice of General Insurance / Fire, Motor, Health and Other Market Planning / Marketing
Insurances / Marine Insurance / Insurance Distribution in India / Claims Management Implementation and Control / Ethical
in Life Insurance / Miscellaneous Topics in Insurance and Social Issues in Marketing /
Marketing Environment Analysis /
Instructor Manual Available Information Systems and Marketing
2010 / 634 Pages / PB / ` 450 Resarch / Measuring Market Demand /
ISBN: 978-81-7446-903-8 / 71/4x91/2 TEXTBOOK
Consumer Behaviour – Personal and
Organisational / Market Segmentation,
Principles of Insurance Management Targeting and Positioning / Product
A Special Focus on Developments in Indian Insurance Concepts / New Product Development
Sector – Pre and Post Liberalisation and Adoption Process / Branding,
NEELAM C. GULATI, Professor, Exclusive ICWAI Study Packaging and Labelling / Marketing
Centre, Faridabad Communications / Advertising and Sales
Promotion / Personal Selling / Public
Relations and Publicity / Direct
CONTENTS INCLUDE:
Marketing / Marketing Channels and
The Concept of Risk/The Evolution and Meaning of Insurance/
Physical Distribution / Wholesaling and
Essentials of Insurance Contracts/Risk Appraisal and Selection/
Retailing / Pricing Concepts, Strategies
Premium/Classification of Insurance/Basics of Life Insurance/Life Insurance and Price Setting Approaches / Product
Documents/Classification of Life Insurance Policies/Annutities/Claims Management Lifecycle / Competition Analysis and
in Life Insurance/Principles of General Insurance/General Insurance Business/Fire Strategic Options Across PLC Stages /
and Motor Insurance/Nature of Marine Insurance Contract/Marine Losses/ Marketing of Services / International
Reinsurance/Information Technology, the Key to Success of Insurance Services/ Marketing / Rural Marketing / Internet
Insurance Distribution in India/Ethics in Insurance Distribution/Loss Prevention and Marketing
and Control
Instructor Manual Available 2014 / 640 Pages / PB / ` 475
ISBN: 978-93-5062-357-2 / 81/4x11 TEXTBOOK
2007 / 338 Pages / PB / ` 300
ISBN: 81-7446-556-1 / 71/4x91/2 TEXTBOOK
33
marketing
second edition
Product Management
and New Product
Development
DR R K SRIVASTAVA, Emeritus Professor,
K J Somaiya Institute of Management
Studies & Research, Mumbai
CONTENTS INCLUDE:
How to be an Effective Product Manager? / Changing Job
Functions of Product Managers / Things, Which Product
Managers should not do / Changing Profile of Product
Managers – Current Scenario / Facing Challenges through
Effective Selection and Evaluation of Product Management
Personnel / Interface of Product Management Personnel
with Sales Personnel / How to Improve the Efficiency of
Resources Planned by Product Management Personnel? /
Why is a Marketing Plan Necessary in Today’s Environment?
/ How to Make an Effective Marketing Plan to Combat
Competition? / Brand versus Product / New Product
Development and How to Select the Right Product for
Success? / Factors that can Influence the Success of a Brand
/ Why Brand Name Controversy? / Positioning and Its
Increasing Importance in Marketing / Brand Identity and
Image / Brand Identity: Confusion in Marketing
Communication / Brand Prism / Brand Placement Strategy
in a Film Song and Its Impact on Its Brand Image – A Study
of the Emerging Market / What does Brand Personality
Mean? / Brand Equity: Is It a Myth or Reality? / Will
Multiple Endorsements by a Celebrity Work in Educated
Consumer Segment? / How to Develop Brand Equity? / A
Critical Analysis of Methods of Valuing Brands and Brand
Equity / How Brand Score/Equity can Affect Branding
Strategy Development / Brand Valuation – Case Study of
Crocin: Was it a Best Buy? / Role of Brand Equity on Mergers
and Acquisition in Pharmaceutical Industry – When do
Firms Learn from their Merger and Acquisition Experience?
/ Brand Architecture and its Role in Brand Management /
Brand Architecture – Colgate: A Case Study / Brand
Extension and its Role in Brand Management / Brand
Extensions and Cross-cultural Effect on their Acceptance /
Product Lifecycle and its Role in Product Management /
Introducing a New Product in the Market – How to do it
/ How to Relaunch a Product? / Using Ucp for Creating
Successful Brands / How Ucp Pulls the Customers to Increase
the Sales? / Role of Ucp in Increasing Sales – An in-Depth
Analysis: A Case Study of Natrilix Sr / How to Formulate a
Winning Strategy? / How Relationship Marketing is
Relevant in India? / Does Psychic Distance have Effect on
Brand Acceptance? / Impact of Age and Gender on Co-
branding Customer Evaluation at Retail Counter – A Cross-
cultural Study in Emerging Market / Pharma Promotion –
Changing Ethics
TEXTBOOK
34
Retailing in India
DR A RAMACHANDRA ARYASRI
This book is a compilation of the papers
presented in the two-day national
conference on “Retailing in India” conducted
by JNTU on August 13 and 14, 2013.
The research papers and articles have been contributed by research
scholars, industry experts, faculty members and students. The objective
of the conference is to bring together researchers and students to explore
opportunities and challenges in the field of retailing. This conference
seeks to highlight the emerging issues in the field of retailing and
provide a platform to disseminate with the latest developments.
2013 / 308 Pages / PB / ` 400
ISBN: 978-93-5062-330-5 / 71/4x91/4
third edition
Brand Management
Text and Cases
HARSH V VERMA, FMS, Delhi University, Delhi
Brands are new business warriors. They
destroy competition and strike where the
source of wealth is. Brands drive corporate
performance. When the role of other conventional assets gets
marginalised in winning the ‘marketing war’, marketers look up to
brands for making their bottom lines black. Thus, modern day
marketing is all about the creation and management of brands.
This book discusses the themes contained in the following questions:
(a) what is the concept of brand, (b) what role does brand play in a
competitive environment, (c) what is the nature of forces operating
between customer and brand, (d) what is brand equity, (e) how can a
brand be leveraged, (f ) what is product–brand relationship in a firm’s
context, and (g) how brand needs to be managed over time.
CONTENTS INCLUDE:
Context of Brands and Branding / Brand Power and Powerful
Brand / Concept of a Brand / Brand Perspectives / Brand Evolution
/ Brand Identity / Brand Image / Brand Positioning / Brands and
Consumers / Brand Equity / Extensions – Internal Leverage /
External Leverage / Brand Management Over Time / Brand
Architecture / Branding Outcomes / Cases
Instructor Manual Available
2012 / 570 Pages / PB / ` 395
ISBN: 978-93-5062-174-5 / 81/4x11 TEXTBOOK

second edition
Product and Brand
Management
U C MATHUR, MDP & Professor,
INMANTEC Institutions, Ghaziabad
CONTENTS INCLUDE:
PART-I / Product Marketing and
Economy / Market Potential for
Countries / Customer Purchase Process / Marketing
Research / Marketing Controls / PART-II / Introducing
New Products and Product Life Cycle / Product Plans /
Brand Value / Brand Equity and Brand Extensions / PART-
III / Organisational Structures for Product Sales /
Marketing Mix Factors and Products / Products and
Brands Advertising / Brand Name Plans / Pricing Systems
/ Product Distribution Systems / Advertising and Sales
Promotion / Product Sales Management / Product and
Public Relations / PART-IV / Service Product Marketing
/ Industrial Product Marketing / Product Exports and
International Marketing / Critical Success Factors in Brand
Management
2012 / 556 Pages / PB / ` 400
ISBN: 978-93-5062-014-4 / 71/4x91/2 TEXTBOOK
second edition
Consumer Behaviour
Text and Cases
S H H KAZMI, Bhartiya Vidya Bhawan
JAMAL AKHTAR
CONTENTS INCLUDE:
Part 1 / Consumer Behaviour and its Applications /
Consumer Research / Market Segmentation and Positioning
Concepts / Part 2 / Consumer Motivation / Consumer
Personality / Consumer Perception / Consumer Learning,
Memory & Involvement / Consumer Attitudes / Attitude
Change Strategies / Marketing Communications Process /
Part 3 / Consumer and Cultural Influences / Social Class
Influences and Consumer Behaviour / Group Influences
and Consumer Behaviour / Household Decision-making /
Communications within Group and Opinion Leadership /
Innovations and the Diffusion Process / Part 4 / Consumer
Decision Models-(Nicosia, Howard-Sheth, and EKB) /
Consumer Decision Process-Situational Influences /
Consumer Decision Process-Problem Recognition /
Consumer Decision Process – Information Search /
Consumer Decision Process – Evaluation of Alternatives
and Selection / Consumer Decision Process – Outlet
Selection and Purchase / Consumer Decision Process –
Post-purchase Action / Part 5 / Organisational Buyer
Behaviour
Instructor Manual Available
2008 / 544 Pages / PB / ` 400
ISBN: 978-81-7446-644-0 / 71/2x91/2 TEXTBOOK
marketing
Principles of Marketing
S H H KAZMI
J P MAHAJAN
CONTENTS INCLUDE:
Part I – Marketing Building Blocks /
Introduction to Marketing / Marketing Mix /
Marketing Environment / Consumer Behaviour
/ Part II – Understanding and Developing
Market / Market Segmentation, Targeting and Positioning /
Product Concepts / New Product Development / Product Life
Cycle / Branding, Packaging and Labelling / Part III – Marketing
Tactics and Strategies / Pricing Concepts, Strategies and Price
Setting Approaches / Marketing Communications (Promotion
Mix) / Advertising and Sales Promotion / Personal Selling / Public
Relations and Publicity / Part IV – Sales and Distribution
Management / Marketing Channels and Physical Distribution /
Wholesaling and Retailing / Part V – Emerging Trends and
Marketing / Rural Marketing / Recent Issues and Developments
in Marketing
Instructor Manual Available
2012 / 358 Pages / PB / ` 225
ISBN: 978-93-5062-059-5 / 71/4x91/2 TEXTBOOK
Industrial Marketing
HORY SANKAR MUKERJEE, Infosys, Hyderabad
The salient features of this book are:
Mind power: These are articles, case
studies and write ups which have been
taken from the leading practitioners
across the globe, and specialists of the
particular areas. Each chapter of this book contains ‘mind power’ at
the beginning and at the end.
The chapters of this textbook are highly comprehensive. The
language has been kept as simple as possible with the least use of
technical words or jargons.
There are case studies at the end of the book, covering the entire
text, which can be used by the teachers to help the students in
putting the theory to practice.
CONTENTS INCLUDE:
Introduction to Industrial Marketing / The Industrial Markets /
Industrial Marketing Environment / Industrial Buying and Buying
Behaviour / Managing Customer Relationship / Strategic Planning
Process / Industrial Marketing Research and Demand Forecasting
/ Segmenting, Targeting and Positioning / Industrial Products,
New Product Development and Services / Marketing Channels /
Marketing Logistics and Supply Chain Management / Industrial
Salesforce: Developing and Managing them / Industrial Salesforce:
Planning, Organizing and Controlling / E-commerce / Industrial
Marketing Communication: Advertising, Sales Promotion and
Publicity / Industrial Pricing / Industrial Marketing for Global
Markets / Business Ethics and Corporate Social Responsibility
Instructor Manual Available
2008 / 654 Pages / PB / ` 440
ISBN: 978-81-7446-700-3 / 81/4x11 TEXTBOOK
35
marketing
International
Marketing
Research
Text & Cases
P KAMESWARA RAO
N R V PRABHU
CONTENTS INCLUDE:
PART 1: INTERNATIONAL
MARKETING NATURE AND
OBJECTIVES / Introduction to
International Marketing / Background to
International Marketing / Appreciation
of Different Marketing Orientations
(International Marketing Orientations)
/ Managing the Global Marketing Process
/ Market Selection / Methods of Entering
Foreign Markets & Channels / PART 2:
INTERNATIONAL MARKETING
ENVIRONMENTS / The Legal,
Political & Trade Environments and their
Impact on International Marketing /
Cultural Environment and its Impact on
International Marketing / Economic
Environment and its Impact on
International Marketing / Social and
Technological Environment and their
Impact on International Marketing /
PART 3: TRADE GROUPS AND
INTERNATIONAL AGREEMENTS /
Trade Groupings and International
Agreements / World Trade by Trade
Groupings and International Agreements
/ PART 4: INTERNATIONAL
MARKETING PLANS / Information for
International Decision-making /
Assessing Potential Markets and Relating
Company Resources to Markets /
Planning and Implementation:
International Marketing Strategies /
Setting Objectives and Implementation
of Marketing Plans / International
Product Decisions / International
Promotion Decisions / PART 5:
INTERNATIONAL MARKETING
RESEARCH / International Marketing
Research & Internal and External
Information Sources / The Contemporary
International Marketing Research /
Comprehensive Guidelines to Exporting
Instructor Manual Available
2010 / 528 Pages / PB / ` 450
ISBN: 978-81-7446-908-3 / 71/4x91/2 TEXTBOOK
36
second edition
Marketing Management
Text and Cases
Indian Context
TAPAN K PANDA, Professor, Marketing, Indian Institute of
Management, Indore
Student CD Included
CONTENTS INCLUDE:
BLOCK-1: INTRODUCTION TO MARKETING / Introduction / Creating and
Delivering Customer Value / BLOCK-2: ANALYZING MARKET
OPPORTUNITIES / Marketing Planning / Demand Measurement and Forecasting
/ Marketing Information System and Marketing Research / The Environment for
Marketing Decisions / Indian Marketing Environment / Consumer Behavior /
Organizational Buyer Behavior / Market Segmentation, Targeting and Positioning /
BLOCK-3: PRODUCT AND BRAND MANAGEMENT DECISIONS / Managing
the Product / The Marketing of Services / Management of New Product Development
Process / Managing the Product Life Cycle / Managing Brands / BLOCK-4: PRICING
DECISIONS / Developing Pricing Strategies and Programs / Pricing Applications /
BLOCK-5: CHANNEL MANAGEMENT DECISIONS / Managing Marketing
Channels / Management of Logistics and Physical Distribution / Retail Management
/ Channel Management and Indian Distribution System / BLOCK-6: MARKETING
COMMUNICATION DECISIONS / Integrated Marketing Communication /
Advertising Management / Sales Promotion Management / Publicity and Public
Relations / Sales Management / Direct Marketing / BLOCK-7: CONTROLLING
MARKETING DECISIONS / Marketing Organization / BLOCK-8:
CONTEMPORARY ISSUES IN MARKETING / Non-Profit Marketing /
Environmental Marketing / Rural Marketing / Global Marketing / Index
2006 / 750 Pages / PB / ` 475
ISBN: 978-81-7446-548-1 / 81/4x11 Instructor Manual Available TEXTBOOK
Industrial Marketing
Practices in India
S L GUPTA , SANJEEV BAHADUR
GUPTA BAHADUR,, HITESH GUPTA
Industrial markets are important in the global economy;
however, they fail to capture general attention even though
they capture approximately 70% of the annual industrial
production. Moreover, most of the books discuss industrial
marketing in the American context; there is a lack of books
that describe industrial marketing in the Indian context. This book is a serious attempt
to fill such a gap. The book covers both theory and practical aspects of industrial
marketing, for easy and better understanding. The book is also unique because it
contains several examples such as DGS&D (one of the largest government buyers in
India) and gives a vivid description of various industrial organisations in India. Case
studies with pictorial representation have been added for easy student comprehension.
CONTENTS INCLUDE:
Industrial Marketing - An Introduction / The Nature of Industrial Marketing / Industrial
Strategic Planning / Industrial Market Research and Information Systems /
Segmentation, Targeting and Positioning in Industrial Market / Product Decision /
New Product Development / Pricing the Business Products / Price and DGS&D /
Personal Selling / Industrial Sales Force Management / Marketing Channel and Physical
Distribution of Industrial Product / Logistics Management / PSU/Government
(Industrial) Purchase Procedure / E-Procurement / Case Study - SMC / Index
2012 / 482 Pages / PB / ` 375
ISBN: 978-93-5062-173-8 / 71/4x91/2 Instructor Manual Available

second edition
Marketing Research
Contemporary Approach
DR. P NARAYANA REDDY, Professor and Head, School
of Management Studies, CBIT, Hyderabad
DR. G V R K ACHARYULU, Faculty member, School of
Management Studies, University of Hyderabad
CONTENTS INCLUDE:
Meaning and Importance of Marketing Research / Marketing Research
Process / Data Collection Methods / Measurement and Scaling / Decision-
making Tools / Design of Questionnaire / Samplin / Data Processing /
Central Tendency and Dispersion: Analysis of Data (Univariate Analysis)
/ Hypothesis Testing / Nonparametric or Distribution-Free Tests /
Correlation and Regression Bi-variate Analysis / Analysis of Data
(Multivariate Analysis) / Time Series / Statistical Package for the Social
Sciences (SPSS) / Report Writing
Instructor Manual Available
2011 / 564 Pages / PB / ` 475
ISBN: 978-81-7446-957-1 / 81/4x11 TEXTBOOK
Rural Marketing
Text and Cases
U C MATHUR, MDP & Professor, INMANTEC
Institutions, Ghaziabad
CONTENTS INCLUDE:
Rural Marketing: An Introduction / Marketing
Management: An Introduction / Rural Marketing
Management: Concepts and Systems / Rural
Marketing: Plans and Policies / Pricing Systems / Rural Customer Purchase
Process / Advertising, Sales Promotion and PR in Rural India / Marketing
Research / Rural Competitions / Rural Development Plans / Rural Sales
Force Management / Distribution of Goods / Rural Product Plans /
Rural Marketing for the 21st Century / Indian Village Vignettes / Critical
Marketing Strategies / Strategic Innovations in Marketing / Strategic
Audit / Marketing of Agricultural Produce / Rural Cottage Industry and
Artisan Products / Case Studies / Index
Instructor Manual Available
2008 / 496 Pages / PB / ` 350
ISBN: 978-81-7446-640-2 / 71/4x91/2 TEXTBOOK
Understanding CRM
SEEMA GIRDHAR, A.P., Guru Nanak Institute of
Management, New Delhi
CONTENTS INCLUDE:
Introduction to CRM / HRM for CRM / Loyalty /
Customer Service / Challenges in Implementing CRM
and How the Barriers can be Overcome / Technology
and Data Platforms / Customer Supplier Relationship
/ Database and Customer Data Development / Overview of the CRM Process /
Customer Insight / Future of CRM / Case Studies and Caselets
Instructor Manual Available
2013 / 352 Pages / PB / ` 275
ISBN: 978-93-5062-179-0 / 71/4x91/2
marketing
International
Retailing
Text and Readings
S L GUPTA, Birla Institute of
Technology & Science, Patna
ARUN MITTAL
CONTENTS INCLUDE:
PART A: TEXT BOOK / Introduction to
International Marketing / International Trade and
Business / International Marketing Environment /
International Marketing Research / International
Market Segmentation and Product Decisions /
Introduction to International Retailing / Trends in
International Retailing / Motives for International
Retailing / Market Selection in International
Retailing / Entry Forms in International Retailing /
Competing in Foreign Markets / Multi-country and
Global Competition / Competitive Advantage in
Foreign Markets / Competing in Emerging Foreign
Markets / Export and Other Entry Methods /
Domestic Market and Retail Operations / Retail
Positioning and Brand Image / Market Research,
Segmentation, Targeting & Positioning / Market
Mix, Pricing and Distribution / Promotional Mix
and Advertising / Publicity, PR and Sales Promotion
/ Personal Selling and Sales Management / PART
B: CASE RESEARCH ANALYSIS / Financing
Decisions in International Retailing / A Study on
the Impact of Frequent Communication of
Competitive Pricing on Consumer Perception while
Purchasing from a Retail Store / Retailers’
Communication to Customers: A Qualitative
Approach to Analyze Retail Communication
Methods and Customer Categories / RFID
Technology and Retail Supply Chain / A Case Study
of Wal-Mart’s Operations and Success Strategies in
International Markets / Retail Business: A Global
Scenario / International Supply Chain Management:
Integrated Educational Supply Chain Management
(IESCM) Model for the Universities / International
Supply Chain Management: A Way to Increase
Competitiveness / CRM in International Retailing
/ Canada Boosts to the United States’ Cross-Border
Area Retailers: Lessons / Branding in Retailing: Role
of Private Players / A Study on Consumers’ Images
towards Retail Stores: An Empirical Evidence /
International Retailing Strategies: A Case Study of
Carrefour in Asia / Subhiksha India: A Case Study
for International Retailers / Retail Markets in
Oman: Organised and Unorganised Markets (Case
Study of Oman)
Instructor Manual Available
2010 / 488 Pages / PB / ` 420
ISBN: 978-81-7446-859-8 / 71/4x91/2 TEXTBOOK
37
marketing

second edition Consumer Behaviour

Marketing Management
BHOLANATH DUTTA, Professor, Dept. of MBA, CMR
Institute ofTechnology, Bangalore
Marketing plays a major role in our daily lives. Each
day is filled with consumer products made available
by marketers. We pay for marketing each time we
buy a product. In fact, half of every rupee spent at
the retail level goes to cover the marketing costs.
Marketing is responsible for satisfying customers, which in turn, increases our
standard of living and quality of life.
This book has been specifically designed to understand the basic marketing
concepts. It would help the reader to develop and implement marketing
strategies and tactics for organisations in the current context.
The book provides a very comprehensive coverage of various conceptual aspects
and its applications concerned with marketing. It also includes special features
like CRM & E-CRM, Salesmanship, Direct & Network Marketing, Green
Marketing, etc. and also incorporates various latest developments in the field
of marketing. The different concepts related to 4Ps of Marketing Mix have
also been discussed widely in the book.
It covers syllabi of all Indian universities for MBA programmes and other
related management programmes. This book is also very useful for M.Com,
BBM students, corporate executives and people having interest in the subject.
CONTENTS INCLUDE:
Introduction to Marketing / Marketing Planning & Strategy / Marketing
Environment and Marketing Research / Consumer Behaviour /
Segmentation, Targeting and Positioning / Product Planning and
Development / Pricing / Distribution / Integrated Marketing
Communication / Salesmanship / Direct & Network Marketing
Instructor Manual Available
2010 / 532 Pages / PB / ` 370
ISBN: 978-81-7446-872-7 / 71/4x91/2 TEXTBOOK
Sales Management
R K SRIVASTAVA
ERNEST CYRIL DE RUN
KIM SHYAN FAM
& Marketing
Communication
S H H KAZMI
CONTENTS INCLUDE:
SECTION I: CONSUMER BEHAVIOUR /
Consumer Behaviour and its Applications / Market
Segmentation / Consumers and Cultural Influences /
Social Class Influences and Consumer Behaviour /
Group Influences and Consumer Behaviour /
Communication within Groups and Opinion
Leadership / Innovations and the Diffusion Process /
Motivation / Personality / Perception / Learning /
Attitude Formation and Change / Situational
Variables and Problem Recognition / Information
Search and Evaluation / Outlet Selection and
Purchase Behaviour / Post Purchase Behaviour /
Consumer Behaviour Models (Nicosia, Howard-
Sheth and EKB) / Organisational Buyer Behaviour /
SECTION II: ADVERTISING AND
MARKETING COMMUNICATION / Advertising
/ Advertising Classification, Functions and Benefits /
Economic, Social and Ethical Issues / Client and
Advertising Agency / Marketing Communications /
Source, Message and Medium Factors / Positioning /
Brand Equity, Image and Personality / Advertising
Objectives and Budget Allocation / Media Planning
/ Creativity, Appeals, Execution Styles, Headline, &
Layout / Planning Advertising Campaign / Testing
Advertising Effectiveness / Sales Promotion
Instructor Manual Available
2010 / 480 Pages / PB / ` 320
ISBN: 978-81-7446-844-4 / 71/4x91/2 TEXTBOOK

Negotiation and
CONTENTS INCLUDE:
Sales Planning / The Selling Process / Territory Selling
Management / Sales Control / Sales Training / Role R K SRIVASTAVA, Emeritus
of an Area Sales Manager / How can First Line Sales Professor, K J Somaiya Institute of
Managers be more effective? – A Research Finding Report / How to Build Mgmt Studies & Research,
Team Spirit and Get Best Sales Performance / Sales Incentives / What Mumbai
Motivates the Indian Managers? / Job Description and Analysis of Sales
CONTENTS INCLUDE:
and Marketing Personnel / Recruiting and Selecting / Wave after Wave Negotiation / Types of
Working (WaW) – A Strategy for Increasing Sales Productivity of Field Negotiation / Preparing for
Personnel in Today’s Competitive Environment / Consultative Selling: A
Negotiation / Organisational Structure—The
Tool to Improve the Medical Representative’s Image and his Productivity
Interface for Negotiation / Impact of Culture on
/ Collectivism and Personal Selling in Small Businesses –The Case of New
Negotiation / International Negotiation /
/ How UCP Pulls the Customers to Increase Sales – An Innovative
Approach in Communication – An in-depth Analysis / Impact of Positioning Negotiation - How Can it be taught Effectively to
on Sales – Case Study of Newspapers / Emerging Role of Event Management Students? (Article) / Understanding Culture in
in Pharma Marketing / Are Standards of Medical Representatives Really International Negotiations Case Studies:
Falling? / Negotiation — How it can be taught effectively to Students Applications in Negotiation
Instructor Manual Available
2008 / 222 Pages / PB / ` 250 2010 / 202 Pages / PB / ` 220
ISBN: 978-81-7446-652-5 / 71/4x91/2 Instructor Manual Available TEXTBOOK ISBN: 978-81-7446-818-5 / 71/4x91/2 TEXTBOOK
38

third edition
Advertising & Sales
Promotion
S H H KAZMI, Bhartiya Vidya Bhawan
SATISH K BATRA, University of
Rajasthan
Highlights of this edition:
Matter on Segmentation now includes current framework
of Values and Lifestyle and Positioning topic has been re-
written.
Text on Brand Personality and Image has been updated.
New Appendices have been added at the end of Part -I
and Part-IV, respectively.
Some new Boxes with insightful contents have been added.
Some of the old exhibits have been replaced with the new
ones.
CONTENTS INCLUDE:
SECTION ONE: ADVERTISING / PART-1 / Introduction
to Advertising and a Brief History / Advertising
Classification, Functions and Benefits / Economic, Social,
and Ethical Issues / Client and Advertising Agency / PART-
II / Marketing Communications / Source, Message, and
Medium Factors / Consumer Behaviour Perspective /
Advertising Response Process (How Advertising Works) /
Attention, Comprehension and Recall / PART-III /
Segmentation and Positioning / Brand Awareness, Brand
Attitudes and Feelings / Brand Equity, Image and Personality
/Advertising Objectives and Budget Allocation / PART-IV
/ Media Planning and Strategy / Media Evaluation/Support
Media / Internet / PART-V / Creative Strategy – Planning
and Development / Creative Strategy – Execution and
Evaluation / Planning Advertising Campaign / Advertising
Research / Section Two: Sales Promotion / PART-VI / Sales
Promotion / Sales Promotion and Consumer Behaviour
and How Promotions Affect Sales / Sales Promotion –
Objectives and Budget Allocation / Sales Promotion – Design
Issues, Planning Guidelines and Evaluation / PART VII /
Sales Promotion – Tools and Techniques
Instructor Manual Available
2008 / 658 Pages / PB / ` 420
ISBN: 978-81-7446-639-6 / 71/4x91/2
Scope & Challenges of
Rural Marketing in India
EDITED BY
SUMESH RAIZADA
VISHAL AGARWAL
2010 / 390 Pages / PB / ` 595
ISBN: 978-81-7446-842-0 / 71/4x91/2
marketing
second edition
Sales and Distribution
Management
Text and Cases
with SAP Applications
An Indian Perspective
DR. S L GUPTA, Birla Institute of Technology &
Science, Patna
This book discusses the various Theories and Principles of sales and
distribution in the context of Indian products and market, from a
practical and result-oriented standpoint. It is designed to serve as a
textbook for the Marketing students in Indian Universities and
Management Institutes.
Case methodology has now become a very popular technique for
teaching the students how to handle business issues in various functional
areas. For analysing various cases, the student would require the help
of concepts, precepts, tools and techniques. In broader terms, case
studies involve both problem diagnosing and then taking a decision in
the light of various facts of cases. Therefore, case studies have been
inserted in this book to give students an intimate insight into actual
business situations.
Although, primarily meant for the students, this book will, nonetheless,
enable the practising managers to systematize and improve their selling
skills.
CONTENTS INCLUDE:
BLOCK I: Basics of Sales Management / Sales Management
Strategy / Personal Selling / Sales Organisation / Recruitment and
Selection / Selection and Training of Representatives /
Compensation and Motivation of Sales Force / Salesman’s
Compensation and Motivation / Monitoring and Performance
Appraisal / Planning of Promotions of Sales Force / Sales
Forecasting, Quotas and Territory Management / Sales Budgeting
and Control / BLOCK II: New Techniques of Sales Management
/ Sales Management Information System and Sales Training /
Relationship Marketing / Internet as an Emerging Selling Technique
/ Direct Marketing / International Sales Management / BLOCK
III: Sales Promotion Management / Sales Display and Sales
Promotion / Sales Promotions Strategies / Sales Promotion Budget
and Evaluation / Types and Techniques of Sales Promotion /
BLOCK IV: Basics of the Distribution System / Distribution System
/ Distribution Costs, Control and Customer Service / Selection of
Channels / Selecting a Suitable Channel Partner / Role and Function
TEXTBOOK of Channels of Distribution / Selection and Motivation of
Distribution Channels / Motivational Tools of Distribution
Channels / Distribution Analysis, Control and Management /
BLOCK V: Physical Distribution Management / Logistics for
Customer Satisfaction / Physical Distribution Management –
Transportation and Warehousing / BLOCK VI: New Techniques
of Managing Distribution / Retail Management / Merchandise
Techniques / Retail Selling / Distribution of Services / SAP Sales
& Distribution
Instructor Manual Available
2010 / 814 Pages / PB / ` 400
ISBN: 978-81-7446-870-3 / 81/4x11 TEXTBOOK
39
marketing

fourth edition Marketing Strategy

International Marketing ANIL MISHRA
P K VASUDEVA, Principal, Bhartiya Vidya AMIT MISHRA
Bhawan, Chandigarh

This is the 4th edition of the book which

has been written in response to the
continuous and rapid changes in 2010 / 332 Pages / PB / ` 325
international marketing and the new ISBN: 978-81-7446-831-4 / 71/4x91/2 TEXTBOOK

challenges that are arising, including increased coverage of cultural

differences, logistics, supply chain management, retailing and the
impact of the internet on international marketing and exports.
This book comprehensively covers both international marketing and
a part of export management with a focus on marketing decisions and
management processes involved in exporting and not simply a ‘how
to’ give treatment of technical export details. A new Chapter on India
and World Trade has been included in this edition. Basically it covers
the World Trade Organisation which is very rare in the books on
international marketing. The coverage of WTO starts from GATT to
WTO to Doha Round which is highly controversial and damaging
for the developing countries especially Agreement on Agriculture,
TRIPS and GATS. Another chapter on Currencies and Foreign
Exchange has also been added as it has gained importance in recent
times due to a downturn in global financial crisis.
There is an increased coverage of the two most important emerging
markets of the 21st century; China and India. New cases from
companies including DELL, Unilever, Hero Honda, Tata Indicom,
RP Group of Live Sciences, PricewaterhouseCoopers and Microsoft
will help students to apply the theory. The latest Foreign Trade Policy
2009-2014 has also been included in this edition which has become
important due to global recession.
CONTENTS INCLUDE:
Introduction to International Marketing / Economic Environment
of International Marketing / Dynamics of World Market:
Identifying and Satisfying Global Needs, Coordinating Activities
and Recognizing Constraints / International Institutions – World
Bank, IMF, UNCTAD, Customs Union, Common Markets, Free
Trade Zones, Economic Communities, Special Economic Zones,
NAFTA, SAFTA and EU / Constraints on International Marketing
– Fiscal and Non-Fiscal Barriers, Tariffs and Non-Tariff Barriers /
Trading Partners – Bilateral Trade Agreements, Commodity
Agreements and GSP / India and World Trade / EXIM Policy /
Foreign Trade Policy: 2004-2009 and 2009-2014 / International
Product Policy and Planning / Pricing Policy / Logistic
Management, International Distribution and Sales Policy /
Promotional Management and Advertising / International
Marketing Research / International Retail Marketing / Currencies
and Foreign Exchange / Settlement of International Disputes
Instructor Manual Available
2010 / 618 Pages / PB / ` 440
ISBN: 978-81-7446-817-8 / 81/4x11 TEXTBOOK
Marketing Skills in Management
DR. MEENU GUPTA, DR. UPALI
MAHANAMA, DR. RANJAN MADANAYAKE
2007 / 152 Pages / PB / ` 225
ISBN: 978-81-7446-573-3 / 71/4x91/2
40
Cases in Services
Marketing
VINITH KUMAR NAIR
2010 / 104 Pages / PB / ` 220
ISBN: 978-81-7446-840-6 / 61/4x91/2
second edition
Advertising
An IMC Perspective
S N MURTHY, Professor, RNS Institute of
Technology, Bangalore
U BHOJANNA
CONTENTS INCLUDE:
SECTION-I / An Introduction to Advertising / Role of
IMC in Marketing Process / Role of Advertising Agencies
& Other Marketing Communication Organizations / The
Communication Process / Perspective on Consumer
Behaviour / SECTION-II / Source, Message and Channel
Factor / Advertising Objectives and Budgeting / Message
and Creativity / Advertising Headlines / SECTION-III /
Media Planning and Strategy / Support Media / Evaluation
of Media / SECTION-IV / Direct Marketing / Sales
Promotion / Event Management / Public Relation,
Publicity and Corporate Advertising / Personal Selling /
Web Advertising: Internet and IMC / SECTION-V /
Monitoring, Evaluation and Control / Economic, Social
and Ethical Implications of Advertising / Regulation of
Advertisement / SECTION-VI / Industrial Advertising /
International Advertising / Advertising Art, Graphic, Layout
and Visualization / Merchandising / CASE STUDIES /
Case-1 It is simply not a Jam — It’s a GEM / Case-2 Ad
campaign for a young consumer / Case-3 Mumbai Stores /
Case-4 Crest TV manufacturing company / Case-5 Energy
Booster – Malt / Case-6 Ad Agency / Case-7 Situation
Analysis
Instructor Manual Available
2010 / 458 Pages / PB / ` 350
ISBN: 978-81-7446-835-2 / 71/2x91/2 TEXTBOOK

Marketing of
Healthcare Services
P G RAMANUJAM
2009 / 308 Pages / PB / ` 470
ISBN: 978-81-7446-728-7 / 71/2x91/2
Marketing Management
Text & Cases
S JAYACHANDRAN, IIT, Chennai
CONTENTS INCLUDE:
UNIT I “Emerging Global Trends in Marketing”/A
Review of Current Trends in Global Economic
and Marketing Environment/MNCs and their
Strategies/UNIT II Basics in Marketing Management/From Barter to
Complex Marketing-A Historical Perspective/Marketing–Core
concepts, Scope and as a Discipline/Marketing–Functions, Tasks and
Philosophies/UNIT III Basics in Strategic Marketing/The Company's
Marketing Environment/Corporate Strategic Planning and Marketing/
Research for Marketing Information/Forecasting Market Demand/
Market Segmentation, Target Market Selection and Market Positioning
/UNIT IV Assembling of Marketing Strategic Variables/Product
Decisions/Pricing Decisions/Marketing Communication-Advertising,
Sales Promotion and Publicity/Personal Selling, Sales Force
Management and Direct Marketing/Marketing Channels and Physical
Distribution/Relationship Marketing/UNIT V Markets and their
Behaviour/Consumer Market and Buying Behaviour/Industrial
Marketing/Services Marketing/Global Marketing/UNIT VI Marketing
Cases
2004 / 522 Pages / PB / ` 375
ISBN: 978-81-7446-362-3 / 71/2x91/2 Instructor Manual Available TEXTBOOK
Pharmaceutical Marketing
in India
SUBBA RAO CHAGANTI, Adjunct Professor, Gitam
Institute of Foreign Trade (GIFT), Visakhapatnam
2004 / 422 Pages / PB / ` 350
ISBN: 81-7446-407-7 / 71/4x91/2 TEXTBOOK
Sales and Distribution
Management
DR MATIN KHAN
2000 / 448 Pages / PB / ` 325
ISBN: 81-7446-208-2 / 71/4x91/2
marketing
Travel and Tourism
Management
V V VARA PRASAD, Associate
Professor and HOD, Dept. of
Business Administration, Raghu
Engineering College
V B T SUNDARI, Reader and HOD,
History and Tourism in St. Joseph's
College for Women
CONTENTS INCLUDE:
UNIT I: INTRODUCTION TO TOURISM /
Introduction to Tourism / Evolution of Tourism /
Implications of Tourism / UNIT II: ORGANISATION
AND TOURISM / Tourism Organisation / Indian
Tourism Organisation / World Tourism Organisation /
UNIT III: TRAVEL AND TOURISM / Introduction to
Travel / Modes of Travel / Air Travel Organisation / UNIT
IV: ACCOMMODATION AND TOURISM / Hotel
Industry / UNIT V: MARKETING AND TOURISM /
Introduction to Marketing / Services Marketing Mix /
UNIT VI: PLANNING AND TOURISM / Tourism
Planning
2009 / 252 Pages / PB / ` 270
ISBN: 978-81-7446-768-3 / 71/4x91/2 TEXTBOOK
Negotiations & Selling
SAMEER KULKARNI, Associate
Professor, Sinhgad Institute of Business
Administration & Computer
Applications, Lonavla, Pune
CONTENTS INCLUDE:
What is Negotiation? / Types of Negotiation / The
Process of Negotiation / Negotiation Strategies /
Negotiations in Sales and Sourcing / Customer Focused
Selling Models / Types of Selling / Sales Funnel / Closing
of a Sales Negotiation / Negotiation and Tenders /
Contribution of Culture in Negotiation / Mastering the
Art of Selling / What are E-negotiations? / Case Studies
/ Appendices / Glossary / References / Index
Instructor Manual Available
2008 / 214 Pages / PB / ` 270
ISBN: 978-81-7446-693-8 / 51/2x81/2 TEXTBOOK
Dictionary of
Marketing
B NANDHAKUMAR
2009 / 340 Pages / PB / ` 420
ISBN: 978-81-7446-742-3 / 51/2x81/2
41
marketing
International
Marketing
Text & Cases
DR. GAJENDER SHARMA,
Professor, New Delhi Institute
of Management, New Delhi
CONTENTS INCLUDE:
The Genre of International Trade / International
Trade / The Global Market / Significance of
Culture in International Marketing / Analysing
Overseas Market / Planning for International
Marketing / How to Enter in an Overseas Market
/ Organising for International Marketing /
International Product Management /
International Pricing: The Role of Pricing /
Introduction to International Marketing
Communication / International Logistics /
International Marketing of Services / Controlling
in International Trade
Instructor Manual Available
2010 / 374 Pages / PB / ` 370
ISBN: 978-81-7446-860-4 / 71/4x91/2 TEXTBOOK
International
Marketing
RAJENDRA NARGUNDKAR,
Dean, Institute of
Management Technology,
Nagpur
SPECIAL FEATURES
Original cases based on Indian companies / Easy
to read text / Coverage of major concepts in
international marketing / Focus on marketing—
no overlap with international business or similar
courses
CONTENTS INCLUDE:
Why International Marketing / Entry Strategies
/ Challenges in International Marketing /
Segmentation and Product Market Strategy /
Branding Internationally / Pricing Internationally
/ International Promotions / International
Distribution /Organisation and Control / A
Long-term Strategy—Firmness of Goals and
Flexibility of Mind / Case Studies
Instructor Manual Available
2008 / 266 Pages / PB / ` 270
ISBN: 978-81-7446-628-0/ 71/4x91/2 TEXTBOOK
42
Customer Relationship Management
SUBHASISH DAS, Dean, Institute of Business & Computer
Studies, Bhubaneswar
CONTENTS INCLUDE:
Call Center and Contact Center/Effective Communication
Skills/Customer Handling Skill/Protocols for Customer
Handling/Customer Handling Skills/International Selling
– Introduction to Selling Techniques
2007 / 130 Pages / PB / ` 225
ISBN: 978-81-7446-531-3 / 61/4x91/2
Marketing Research
AVINASH KAPOOR, Faculty, Marketing, MDI, Gurgaon
CHINMAYA KULSHRESTHA, Faculty, Marketing, MDI,
Gurgaon
CONTENTS INCLUDE:
Unit-I: Introduction, basic concepts, Research Problem
Formulation & Research Dynamics / Research Basics /
Planning the Research / Research Design / Unit-II: Data
Collection Techniques / Secondary Data / Primary Data / Unit-III: Scaling
and Sampling Techniques / Measurement and Scaling Techniques / Sampling:
Design, Size and Procedure / Unit-IV: Data Analysis / Data Processing / Data
Analysis-I / Data Analysis-II / Testing Hypothesis / Unit-V: Data Interpretation
& Application / Research Report / Application of Marketing Research / Case
Studies / Glossary / Bibliography / Index
Instructor Manual Available
2010 / 368 Pages / PB / ` 320
ISBN: 978-81-7446-786-7 / 71/4x91/2 TEXTBOOK
Fundamentals of Marketing
M S RAJU
J V PRABHAKARA RAO
CONTENTS INCLUDE:
Understanding Markets, Marketing and Marketing
Management / Marketing Environment / Consumer
Behaviour / Market Segmentation / Market Research and
MIS / Marketing Mix / Special Subjects and Modern
Trends in Marketing / Typical Advertisements
2008 / 174 Pages / PB / ` 195
ISBN: 978-81-7446-623-5 / 71/4x91/2
TEXTBOOK
Basics of Tourism
Management
SUDDHENDU NARAYAN MISRA
SAPAN KUMAR SADUAL
CONTENTS INCLUDE:
Introduction / Tourism Industry / Tourist Destinations /
Tourist Products / Tourism Organizations / Planning /
Marketing / Travel Formalities / Thrust Areas of Tourism
/ Emerging Sectors of Tourism / Tourism Policy of India /
Human Resource and Tourism
2008 / 242 Pages / PB / ` 295
ISBN: 978-81-7446-681-5 / 71/4x91/2
TEXTBOOK

Services
Marketing
The Indian Perspective
Text & Readings
RAVI SHANKER, Indian Institute of
Foreign Trade, New Delhi
Services Marketing: Text & Readings
is an anthology of original works
of corporate leaders from the India Services Sector. In
addition, a detailed section deals with the conceptual issues
of services marketing.
The organization of the book is as follows:
Services Marketing: Conceptual Issues Understanding
Services Phenomenon, Role of Services in Economy, Services
Characteristics and Marketing Implications, Marketing Mix
in Services: The Traditional 4Ps, Extended Marketing Mix
for Services, Differentiation Strategies, Demand
Management and Productivity, Services Quality, Services
Strategies / Sector Specific Marketing: Challenges and
Practices Tourism and Travel Services, Transportation and
Logistics Services, Financial Services, Information
Technology and Communication Services, Media Services,
Health Care Services, Professional Services, Educational and
Extension Services, Public Services
Instructor Manual Available
2002 / 650 Pages / PB / ` 370
ISBN: 978-81-7446-267-1 / 71/2x91/2
Business Perspectives
in Rural Management
EDITORS
B JANAKIRAM
P V RAVEENDRA
VIJAY N RAO
N SRIKANTH REDDY
2012 / 428 Pages / PB / ` 695
ISBN: 978-93-5062-007-6 / 71/4x91/2
Emerging Trends
in Tourism
EDITORS
ASHOK AIMA
VINAY CHAUHAN
JAYA BHASIN
2011 / 208 Pages / PB / ` 495
ISBN: 978-81-7446-943-4 / 71/4x91/2
Retail at
Crossroads
Strategies for Success
RAJU RATHOD
AMIT JAIN
2011 / 126 Pages / PB / ` 295
ISBN: 978-81-7446-926-7 / 61/4x91/2
marketing
Services Marketing
Concepts, Planning and Implementation
C BHATTACHARJEE, Fazlani Altius Business School
CONTENTS INCLUDE:
Part I: An Overview of Services / An Introduction
to Services / The Services Environment / Service
Models / Classification of the Service Industry /
Managing of Relationships in Services Marketing / Part II: Service
Marketing / Service Marketing— An Introduction / Marketing
Planning / Managing Knowledge in a Service Firm (Through
Marketing Research) / Buying Behaviour of the Service Consumer /
Target Marketing in Services / How to Address the Unique
Characteristics of the Service Industry— Strategies and Tactics / The
First P: Service Product / The Second P: The Pricing of Services / The
Third P: Developing the Service Communication Mix (Promotion) /
The Fourth P: Service Channels and Distribution / The Fifth P:
Managing the Internal and External Customers / “Sixth and Seventh
P: Managing the Physical Evidence and Process in Service Marketing”
/ Impact of Technology on Services Marketing (Technology Adoption
in Service Firms to Enhance Competitiveness) / Part III: Assessment
and Improvement / Measuring Service Quality / Customer Retention
through CRM / Part IV: Cases in Service Sectors
Instructor Manual Available
2006 / 698 Pages / PB / ` 495
TEXTBOOK
ISBN: 978-81-7446-477-4 / 81/4x11
TEXTBOOK
Marketing Research
S L GUPTA, Birla Institute of Technology & Science,
Patna
CONTENTS INCLUDE:
Marketing Research: An Introduction / Research
Design / Value of Information in Decision-making
/ Marketing Information System and Marketing
Research / Attitude Measurement and Scaling /
Primary Methods of Data Collection / Samples and Sampling
Distribution / Testing of Hypothesis / Secondary Data / Processing of
Data and Tabulation / Univariate Data Analysis: Non-parametric Tests
/ Multivariate Analysis / Applications of Marketing Research / Product
Research / Consumer Research / Distribution Research / Advertising
Research / Motivation Research / Research Report and Proposal Writing
/ Case Study Method in Marketing Research
Instructor Manual Available
2003 / 600 Pages / PB / ` 400
ISBN: 978-81-7446-345-6 / 71/4x91/2 TEXTBOOK
Customer Relationship
Management
An Indian Perspective
MUKESH CHATURVEDI, Birla Institute of Management
Technology, Greater Noida
ABHINAV CHATURVEDI, Customer Care Associate &
Department Manager, Shoppers' Stop Ltd., Ghaziabad.
Instructor Manual Available
2005 / 208 Pages / PB / ` 245
ISBN: 81-7446-456-5 / 71/4x91/2 TEXTBOOK
43
marketing
Customer
Relationship
Management
EKTA RASTOGI, Associate
Professor, IILM, Lucknow
CONTENTS INCLUDE:
Concept and Introduction of Customer
Relationship Management / CRM Versus
Electronic CRM / Managing CRM through
Modern Marketing Strategies / The CRM Process
/ Models of Customer Relationship Management
/ Organizing for Customer Relationship
Management / Relationship Marketing &
Customer Relationship Management (CRM) /
Technology in Customer Relationship
Management / Applications of Customer
Relationship Management (CRM) / Beyond
Marketing: Customer Relationship Management
(CRM) / Implementation Issues in CRM / CRM
and SCM / Customer Relationship Management:
A Database Approach / Customer Relationship
Management: Application Areas / Customer Care
Management
Instructor Manual Available
2011 / 374 Pages / PB / ` 325
ISBN: 978-81-7446-933-5 / 71/4x91/2
Value Creation for
Competitive
Differentiation
Emerging Trends in HRM
and Marketing
EDITORS
YOGESHWARI PHATAK
DEEPAK JAROLIYA
2011 / 326 Pages / PB / ` 595
ISBN: 978-81-7446-928-1 / 71/4x91/2
Tourism
Entrepreneurship
EDITORS
DR Y VENKATA RAO
DR G ANJANEYA SWAMY
2011 / 442 Pages / PB / ` 650
ISBN: 978-81-7446-945-8 / 71/4x91/2
44
Retail Marketing
A SIVAKUMAR, TAPMI, Manipal
CONTENTS INCLUDE:
Retail Marketing – An Introduction / Shopper/Shopping
Behaviour / Merchandise Management / Retail Pricing
and Communication / Trading Area and Site Analysis /
Store Atmospherics / Retail Strategy and Challenges /
Specialty Retailing / Selected References
2007 / 226 Pages / PB / ` 270
ISBN: 978-81-7446-575-7 / 71/4x91/2 Instructor Manual Available
TEXTBOOK
Applied Marketing
COMPILED BY
GITHA S HEGGDE, PSGIM, Coimbatore
CONTENTS INCLUDE:
Rural Marketing / Agricultural Marketing / FMCG
Marketing / Pharmaceutical Marketing / Marketing of
Technological Products
2008 / 244 Pages / PB / ` 375
ISBN: 978-81-7446-606-8 / 71/4x91/2 TEXTBOOK
Fundamentals of Marketing
ATUL NAYAK
TEXTBOOK
CONTENTS INCLUDE:
About Marketing / Marketing Research / Consumer
Buying Behaviour / Business Buying Behaviour / Targeting
Markets / Product Decisions / Managing Products /
Distribution Decisions / Retailing / Wholesaling /
Product Movement / Promotion Decisions / Advertising
/ Managing the Advertising Campaign / Sales Promotion / Public Relations
/ Personal Selling / The Selling Process / Pricing Decisions / Setting Price /
Managing External Forces / Marketing Planning and Strategy / Index
Instructor Manual Available
2008 / 258 Pages / PB / ` 220
ISBN: 978-81-7446-631-0 / 71/4x91/2 TEXTBOOK
A Text Book of Virtual Marketing
SAMEER A KULKARNI, Associate Professor, Sinhgad
Institute of Business Administration & Computer
Applications, Lonavla, Pune
KEY FEATURES:
Comprehensive glossary / ‘Alt’ Codes / Supplemented
with figures, tables and Screenshots.
CONTENTS INCLUDE:
Role of the Internet / Internet Strategy / Intranet and
Extranet / Consumer Behaviour / Internet Market
Research / Internet Retailing / Internet Promotion and Advertising /
Website Designing / Modern Developments
Instructor Manual Available
2008 / 218 Pages / PB / ` 270
ISBN: 978-81-7446-634-1/ 51/2x81/2 TEXTBOOK

Emotional Intelligence
& Leadership
Better Work and Learning
Environment
EDITED BY
SHAMIRA SOREN MALEKAR
2010 / 324 Pages / PB / ` 450
ISBN: 978-81-7446-902-1 / 71/4x91/2
fourth edition
Foundation of Success
SUBHASH JAGOTA, CEO, Global
Business Solutions
2009 / 78 Pages / PB / ` 125
ISBN: 978-81-7446-721-8 / 61/4x91/2
Creativity for Managers
ALAN BARKER
“Offers a pragmatic and persuasive
framework for fostering innovation and
improvement, the twin elements of
creativity.”
-National Herald
1998 / 128 Pages / PB / ` 175
ISBN: 81-7446-078-0 / 61/4x91/2
Recipient of ISTD Book Award- 2009
Heart Skills
Emotional Intelligence for
Work and Life
MALA KAPADIA
An excellent and informative book
combining yoga, ayurveda and new age
teachings for body and mind in a unique
and insightful manner. Dr. Mala Kapadia
has made an important contribution to the study of emotional intelligence
and its connection to our inner being. Her book helps heal the heart.
Dr. David Frawley
CONTENTS INCLUDE:
Expanding Horizons of Intelligence / Feng Shui for
Emotional Intelligence / Understanding Process of
Emotions-East and West / Rainbow of Emotions / e-
Dramas and Alchemy of Strokes / Breathing as
Trasformational Tool / Normal to Natural Intelligence
2009 / 230 Pages / PB / ` 350
ISBN: 978-81-7446-723-2 / 61/4x91/2
personality
development
Competency based
Interviewing Skills
S PRABAKAR KAMATH
This book is intended to help the reader to
build skills in the recruitment interview
process as the main objective. As most managers
involved in the interviewing process have very less or no training, this
book intends to serve as a self help guide to those who wish to sharpen
their skills at their own pace.
As a by product, the reader would also get insights about
A. Interviewing for An Assessment Center Process
B. Behavioral Event Interviewing for competency mapping purposes
C. Performance Interviews to understand the way an employee is
performing
D. In general interact with an individual as to what he/she stands for
2008 /122 Pages / PB / ` 150
ISBN: 978-81-7446-590-0 / 61/4x91/2
Power of One
Personality and Self Development
DR. ABHISHEK MISHRA
A master piece, a gem, a rare find.
- Tchefor J., Researcher Particle Physics and Mechanics, Cameroon
A brilliant book which will change your life.
- Alexander Blandl, Mckinsey Consultants, Germany
An Excellent book. Very Impressive indeed.
- Dr. C.W.R.D. Moseley, Senior Tutor, University of Cambridge
Congratulations! Good Work! Vey impressive. Its like a thread that chains all the
everyday shining ideas together. Resonance sparkled by the book is enormously helpful
when you are bewildered by the difficulties and need these ideas to carry on treading
your journey. Should be one of the books within easy reach.
- Ying Zhang, Film Critics, L.A. California, USA
A most encouraging book to be kept close at all times.
- The Right Worshipful, Phillipa Slatter, Mayor City of Cambridge,
UK
I have read the book with great intrest and found it very useful.
- Prof. Peter Richards, The President, Hughes Hall, University of
Cambridge
2007 / 250 Pages / PB / ` 295
ISBN: 978-81-7446-571-9 / 61/4x91/2
45
personality
development
Business Communication Recipient of ISTD Book Award - 2008
and Personality Emotional Intelligence
Development Myth or Reality
Lessons for Paradigm Change in DR. MOUSUMI S BHATTACHARYA,
Professor-OB&HRM, SDM Institute for
Personality Management Development, Karnataka
BISWAJIT DAS DR. NILANJAN SENGUPTA,
IPSEETA SATPATHY Professor-OB&HRM, SDM Institute for
Management Development, Karnataka
This book highlights the need, importance and essence of business
communication and personality development in the domain of business
under the turbulent times. The language provided in the book is CONTENTS INCLUDE:
concise, lucid and forceful. It comprehends a vast array of subjects Section-I: Emotional Intelligence -Myth or Reality/
applicable to humanity. The book emphasizes on the topics which are Emotional Intelligence: The Genesis/Emotional Intelligence
– Theory and Research Work/Section-II: Dimensions of
utterly relevant for students, budding managers, managers and
Emotional Intelligence/‘Self ’ and Emotional Intelligence/
professionals from all walks of life in the new economy. The topics that
Social Dimensions and Emotional Intelligence/Section-III:
are befitting to hyper-competitive environment where 'change' is the
Applications of Emotional Intelligence/Emotional
only thing that is 'constant'. It is essential, ultimate and must for Intelligence in Classroom/Emotional Intelligence at
everybody globally; for their business development strategies. The Workplace – Leadership Dimensions/Emotional
book believes that the power of communication through proper Intelligence – Group and Organizational Effectiveness/
pedagogy can create a magic in the business and society. Thoughts, Bhattacharya Instrument on Emotional Intelligence (BEIS-
text and cases scientifically conceived in the book motivate the readers In)/Guidelines to Improve Emotional Intelligence
to make their learning experience interesting, influencing and touchy. 2007 / 234 Pages / PB / ` 320
ISBN: 81-7446-543-X / 61/4x91/2
This book speaks on the traditional knowledge of communication
and business communication, and has radical chapters on neuro-
linguistic, neuro-marketing, TQM, decision making, motivation,
Succeeding in Interviews
etiquette, good health, food culture, holiday retreat, spiritual journey SUBHASH JAGOTA, CEO, Global Business Solutions
apart from interpretations on Stephen Covey, Shiv Khera, Muriel 2001 / 168 Pages / PB / ` 150
James, Dale Carnegie. The book is primarily meant for core and elective ISBN: 81-7446-254-6 / 51/2x81/2
subjects in the syllabus of MBA, PGDM, B.E., B.Tech, MBBS, Tourism
Management, Hospital Management and all kind of personality
development programs designed for campus interviews and personal The Art of Effective Communication
interviews. CHARLES J MARGERISON
2006 / 330 Pages / PB / ` 350
ISBN: 978-81-7446-504-7 / 71/4x91/2 Instructor Manual Available TEXTBOOK This is the manager’s handbook of how to become more effective
in your dealings with people. It enables you to get your message
Happiness is a Choice across and understand others more quickly. You will be able as
a result to get more done in less time—and what you do will be
Choose to be Happy accepted and more effectively implemented than before.
J S MISHRA, CEO, Khadi Gram Udyog 1998 / 206 Pages / PB / ` 125
ISBN: 81-7446-034-9 / 51/2x81/2

This book delves deep into the nature of happiness Managing Stress
and analyses its constituents. The book is like a mirror
reflecting the secret knowledge, which lies within us. DAVID FONTANA
It is a book, which educates and enables each PB / ISBN: 81-7446-066-7 / ` 150
individual to decide which path to happiness he should follow. It provides a fascinating
reading, as each of us will be able to relate to some of the thoughts and concepts
expressed here and yet find something new, yet to be discovered.
Recipient of DMA-NTPC Book Award - 2004
Dr. Yogendra Narayan, Secretary General, Rajya Sabha
Mr. Mishra's book brings a unique and refreshingly holistic view where both philosophy
Passion to Win
and techniques are judiciously combined. The book is very well written and has a ABAD AHMAD, Former Dean, Faculty of Management Studies and
rhythmic river-like flow. Once you get caught in the book, it's difficult to put it down Former Pro-Vice-Chancellor, Delhi University
-such is its captivating power. O P CHOPRA, Professor, Faculty of Management Studies (FMS),
Padmashri Dr. Pritam Singh, MDI, Gurgaon Delhi
2007 / 150 Pages / PB / ` 195 2004 / 322 Pages / PB / ` 300
ISBN: 81-7446-530-8 / 61/4x91/2 ISBN: 978-81-7446-389-0 / 61/4x91/2
46

Essentials of Microeconomics
and Business & Entrepreneurship
DEOCAT E ADENUTSI
Highlights of the book
Summary, list of key terms and concepts, and
review questions at the end of each chapter
A glossary and likely examination questions for students
Answer outline to some likely examination questions
CONTENTS INCLUDE:
Nature and Scope of Economics / Economic Resources and Productivity
/ Entrepreneur as an Economic Resource / Forms of Entrepreneurial
Business / Production, Costs and the Entrepreneur / Strategic Marketing,
Promotion and Distribution / Revenue, Profit and the Entrepreneur /
Theory of Consumer Behaviour / Price Determination and the
Entrepreneur / Competitive Strategies and the Entrepreneur / Strategic
Pricing in Entrepreneurship / Investment Uncertainty and Strategic
Entrepreneurship / Economics of Human Resource Management /
Industrial Policy and Strategic Entrepreneurship
2013 / 388 Pages / PB / ` 325
ISBN: 978-93-5062-199-8/ 71/4x91/2
second edition
Business Environment
Text and Cases
VIVEK MITTAL, CEO and Dean, Narayan College of
Management, Bareilly
This second edition of the book is equipped with
latest developments in terms of policies and
practices related to business. The book has lots
of examples and case studies from industry in
every chapter that will further enhance the understanding of the students
about the environmental variables that influence the business activities.
CONTENTS INCLUDE:
Part 1 Environment of Business / Business Environment / Political and
Government Environment / Economic Environment / Technological
Environment / Constitutional Environment / Part 2 Economic Policies /
Inflation / Fiscal Policy / Foreign Trade Policy / Economic Reforms /
Industrial Policy / Monetary Policy and RBI / Public Sector / Privatisation
/ Development Planning / Small Scale Industries / Industrial Sickness in
India and its Exit Policy / Part 3 Legal Environment / Company Law /
Industries (Development and Regulation) Act, 1951 / MRTP Act / The
Competition Bill, 2001 / Foreign Exchange Management Act / Consumer
Protection / Intellectual Property Rights / Part 4 Socio-culture
Environment / Ethics / Social Responsibility of a Business / Corporate
Governance / Socio-cultural Environment / Indian Rural Market / Part
5 Financial Environment / Indian Financial System /Development Banking
/ Stock Exchange and SEBI / Commodity Exchange / Part 6 International
Environment / Globalisation / World Trade Organization & India /
Regional Groupings / The IMF / International Bank for Reconstruction
and Development (World Bank) / Multi National Corporations / FDI in
India / The Environment
Instructor Manual Available
2011 / 676 Pages / PB / ` 420
ISBN: 978-81-7446-975-5 / 81/4x11
economics
Entrepreneurship
Driver for Economic Growth
EDITED BY
BHAVNA SHARMA
MANISHA SINGHAI
YOGESHWARI PHATAK
RAJ KISHORE SHARMA
This book consists of 50 chapters shortlisted from the
research papers received for the PIMR Eighth National
Conference on 'Entrepreneurship: Driver for Economic
Growth'.
The chapters have been classified into four sections, namely
Entrepreneurship: Challenges and Opportunities in Global
Environment, Women Entrepreneurship in India, Finance
and Economics, and General Management.
This book is an edited compilation of research papers and
articles, contributed by researchers, practitioners and
students pursuing their career in management discipline.
This book provides a pool of knowledge on
entrepreneurship and economic growth, challenges faced
by entrepreneurs and HR issues related to successful
entrepreneurship. Dissemination of knowledge generated
by the researchers, academicians, practitioners and students
across the country is the primary objective of this book.
2013 / 494 Pages / PB / ` 695
ISBN: 978-93-5062-332-9 / 71/4x91/2 TEXTBOOK
Business
Perspectives
S PRABAKARAN, Professor,
Alliance Business Academy,
Bangalore
CONTENTS INCLUDE:
Nature and Scope of Business /
Forms of Business Enterprise /
Public Sector Enterprises / Business as a System /
Business and Environment Interface / Business
Objectives / Business Ethics and Values / Corporate
Governance / National Income / Indian Agriculture /
Related Issues / Relationship among Government,
Business and Industry / Industrial Policy / Privatisation
/ Problems and Prospects of Small Scale Industries /
Industrial Growth of India / Industrial Sickness / Status
of Entrepreneurship in India / Social Responsibilities
of Business / Technology Environment / Monetary
Policy / Fiscal Policy / Finances of Union and States /
Features of Global Business / Globalisation /
Infrastructure Development (Infrastructure
Perspectives) / Multinational Corporations /
International Business Risks
2008 / 210 Pages / PB / ` 200
ISBN: 978-81-7446-655-6 / 71/4x91/2 TEXTBOOK
47
economics

Business Environment Business Strategies

SURESH BEDI, Dean-Administration, Institute of and Economic Growth
Management Technology, Ghaziabad (UP)
The Way Forward
EDITORS
HIMANSHU SHEKHAWAT
CONTENTS INCLUDE:
The Nature and Dynamics of Business PREETI TAK
Environment/Key Indicators of Macro- 2012 / 210 Pages / PB / ` 395
Environment/The Dynamics of Business ISBN: 978-93-5062-089-2 / 61/4x91/2
Environment and Corporate Adjustment/Risks in Business
Environment/Business Ethics and Corporate Social Responsibility/
The Structure and Working of an Economy/Determination of
Dictionary of
National Income/The Process of Economic Growth/Business Cycles/ Economics
The Dynamics of Inflation/How Monetary Policy Works/The M S LOGANATHAN
Operation of Fiscal Policy/Nature and Resources of Indian Economy/
B NANDHAKUMAR
Current State of Growth Environment/The Process of Economic
Reforms/Current Fiscal Environment/Monetary and Credit Policy
Environment/Current Inflationary Scenario/The MRTP Act and the
Competition Law/Technological Environment/Corporate 2010 / 248 Pages / PB / ` 220
Governance/Consumer Protection/Competitive Environment/Indian ISBN: 978-81-7446-857-4 / 51/2x81/2
Money Market/Indian Capital Market/Pattern of India’s
Industrialisation/Present Industrial Policy Environment/Public
Enterprise Reforms and the Disinvestments Programme/The Small Where is Oil in National
Scale Industry: Current Status, Challenges and Prospects/The Services Reforms
Sector in India/Infrastructure Development and Policy/Present Labour
Environment/Globalisation of the Economy: Trends and Issues/Foreign PARAG DIWAN
Trade Environment/Foreign Direct Investment DEBESH C PATRA
Instructor Manual Available FOREWORD BY
2004 / 650 Pages / PB / ` 420
KIRIT PARIKH
ISBN: 978-81-7446-375-3 / 71/4x91/2 TEXTBOOK
2008 / 304 Pages / PB / ` 595
Microeconomics ISBN: 978-81-7446-656-3 / 61/4x91/2

S K AGARWALA, Delhi University

Privatization
Models and Experiences
R K MISHRA, Director, Institute of
CONTENTS INCLUDE:
Public Enterprise, Hyderabad
Preferences/Utility/Budget Constraint/Choice/
D GEETA RANI, Professor, Institute of
Demand/Revealed Preference/Slutsky Equation/
Public Enterprise, Hyderabad
Buying, Selling and Intertemporal Choice/Choice
under Uncertainty/Production Function/Cost/
Perfect Competition/Monopoly and Monopolistic Competition/Price 2008 / 174 Pages / PB / ` 295
Discrimination and the Two-Part Tariff/Oligopoly/Game Theory/ ISBN: 978-81-7446-674-7 / 71/4x91/2
General Equilibrium with Pure Exchange/Production and General
Equilibrium/Welfare/Externalities/Public Goods/Asymmetric Micro Clusters
Information
2007 / 392 Pages / PB / ` 220
Feel Global, Be Local
ISBN: 81-7446-554-5 / 71/4x91/2 TEXTBOOK V S SOMANATH
SOMANATH

Towards Powering CONTENTS INCLUDE:

Introduction / Migration of Micro
India and Small Enterprises to Micro
Clusters / Do Micro Clusters Benefit
Policy Initiatives and
Communities? / Micro Clusters &
Implementation Strategy Economic Performance / Overview
R V SHAHI of Micro, Small and Medium Enterprises (MSME)
Cluster in Indian Context / Why Does Cluster Analysis
2007 / 496 Pages / HB / ` 595
Matter? / Prospects and Challenges of Micro Clusters
ISBN: 81-7446-559-6 / 61/4x91/2 2009 / 174 Pages / PB / ` 300
ISBN: 978-81-7446-801-7 / 51/2x81/2
48
 economics

Microeconomic International
Theory and Applications (Part I) Economics
S K AGARWALA RAJ KUMAR, Director, Maharaja
Agrasen Institute of Management &
Technology, Yamunanagar
CONTENTS INCLUDE: CONTENTS INCLUDE:
Introduction / Concepts of Demand and Supply / International Economics and Trade
Elasticity of Demand and Supply / Revenue / / Analytical Tools of International
Indifference Curve Analysis / Income–consumption Economics / Theory of
and Price–consumption Curves / Income and Substitution Effects / Comparative Costs / Modern Theory of International
Applications of Indifference Curves / Revealed Preference / Short-run Trade or Heck Scher-ohlin Theory / Gains from
Production Function / Long-run Production Function / Cost of International Trade / International Trade: An Engine or
Production / Perfect Competition an Obstacle to Economic Development / Terms of
2008 / 238 Pages / PB / ` 200 Trade / Tariffs and International Trade / Contribution
ISBN: 978-81-7446-665-5 / 71/4x91/2 TEXTBOOK of Economic Growth to International Trade – An
Microeconomic Analysis of Growth Parameters / Free Trade vs
Protection / Non-tariff Trade Barriers – Quota System
Theory and Applications (Part II) / Dumping and State Trading / Balance of Payments /
Foreign Trade Multiplier / Monetary Policy – Fiscal
S K AGARWALA Policy Mix: Internal and External Balance / Foreign
Exchange Management / International Business
Environment – An Overview / Strategy towards
CONTENTS INCLUDE:
Globalisation / Theory of Economic Integration:
Monopoly / Price Discrimination / Monopolistic
Customs Union / Theory of Economic Integration:
Competition / Oligopoly / Factor Pricing / Some
Regional Blocs and Groupings / WTO Framework:
Aspects of Factor Pricing: Monopsony and
An Analysis and Future Policy Options / International
Economic Rent / Intertemporal Choice / Choice Under Uncertainty /
Financial Institutions – IMF and World Bank
General Equilibrium / Market Failure / Asymmetric Information / Public
Goods and Externalities Instructor Manual Available
2008 / 552 Pages / PB / ` 475
2008 / 162 Pages / PB / ` 170 ISBN: 978-81-7446-648-8 / 71/4x91/2 TEXTBOOK
ISBN: 978-81-7446-666-2 / 71/4x91/2 TEXTBOOK
second edition second edition
Business Environment Managerial
RAJ AGRAWAL, IILM, Delhi Economics
ATMANAND, MDI, Gurgaon
Instructor Manual Available
2000 / 818 Pages / PB / ` 385 TEXTBOOK
ISBN: 81-7446-216-3 / 71/4x91/2
CONTENTS INCLUDE:
Managerial Economics Introduction / Basic Techniques in
Managerial Economics / Demand
BHARTI SINGH and Supply / Elasticity of Demand and Supply / Demand
2001 / 310 Pages / PB / ` 295
ISBN: 81-7446-245-7 / 71/4x91/2 TEXTBOOK Forecasting / Cost Analysis / Production Analysis / Profit
Analysis / Input-Output Analysis / Investment Decisions
second edition / Market Structure and Price Determination / Perfect
Principles of Economics Competition / Monopoly / Imperfect Competition /
Pricing Methods and Approaches / Theories of the Firm
S K AGARWALA, Delhi University / Business Decision Making under Risk and Uncertainty
/ Advertising / Location Decision of a Firm / Effects of
CONTENTS INCLUDE: Taxation / Welfare Economics / Introducing
Exploring the Subject Matter of Economics / Supply Macroeconomics / National Income: Concepts and
and Demand / Households / Perfect Market Structure Measurement / Consumption, Savings and Investment
/ Imperfect Market Structure / Input Markets / / Money, Interest and Expectations / Investments,
Exploring International Economics / Introduction to Interest and Income: IS - LM Model / Theories of
Macroeconomics / Introduction to National Income Accounting / The Inflation / Balance of Payments and the Foreign Sector
Classical System: The Full Employment Model / The Keynesian Model / / Globalisation of Indian Business / Economic
Money in the Modern Economy / Inflation / Macroeconomics in an Open Environment of International Trade / Glossary / Index
Economy / Solution to Numerical Questions / Index Instructor Manual Available
2008 / 324 Pages / PB / ` 220 2008 / 768 Pages / PB / ` 450
ISBN: 978-81-7446-692-1 / 71/4x91/2 TEXTBOOK ISBN: 978-81-7446-691-4 / 71/4x91/2 TEXTBOOK
49
economics
second edition
Business Economics
MANAB ADHIKARY, Director, New Delhi
Institution of Management, New Delhi
CONTENTS INCLUDE:
Part 1 Concepts and Techniques Business and Economics /
Forms and Facets of Business Organisation / Forms and
Fallacies of Economic Analysis / Basic Concepts and Precepts
/ Basic Tools and Techniques of Economic Analysis / Part 2
Microeconomic Analysis of Business Units Market Analysis
/ Consumption and Demand Analysis / Production and Supply
Analysis / Cost Analysis / Industry and Market Structure
Analysis / Theory and Models of Firm and Industry / Business
Risks and Uncertainty Analysis / Part 3 Macroeconomic
Analysis of Business Environment Macroeconomic
Environment of Business / Macroeconomic Concepts of
Stocks and Flows / Macroeconomic Analysis /
Macroeconomic Problems of Fluctuations and Growth /
Government and Business: Macroeconomic Policy Matters /
Part 4 Overview and Integration Foundations of Economic
Analysis / Business Ethics and Economic Offences / Business
Cases
Instructor Manual Available
2000 / 622 Pages / PB / ` 380
ISBN: 978-81-7446-215-2 / 71/4x91/2 TEXTBOOK
Managerial Economics
KARAM PAL
SURENDER KUMAR
CONTENTS INCLUDE:
Introduction to Managerial Economics / Managerial
Economics vis-à-vis Economic Analysis: An Overview /
Objectives of the Business Firm / Fundamental Concepts of
Economics / Law of Demand / Elasticity of Demand / Demand
Forecasting / Consumer Behaviour: Cardinal Analysis /
Consumer Behaviour: Ordinal Analysis / Production Function
/ Economies of Scale / Cost Analysis / Price Determination:
Perfect Competition and Monopoly / Price Determination:
Monopolistic Competition and Oligopoly / Dumping and
Transfer Pricing / Business Cycles / Inflation and its Applications
/ National Income Analysis / Balance of Payments / Monetary
Policy / Fiscal Policy / Theory of Multiplier / Theory of Income,
Output and Employment / Contemporary Issues in Managerial
Economics
2008 / 406 Pages / PB / ` 395
ISBN: 978-81-7446-677-8 / 71/4x91/2
50
finance
Management
Accounting
MADHU VIJ
This fully updated text provides students with a clear and well-
structured introduction to financial and management accounting. It
focuses on presenting, with great clarity, how to use accounting
information to make informed business decisions so as to help students
to interpret, analyse and evaluate actual corporate financial statements.
The book is suitable for any student taking a first course in
accounting. Focusing squarely on the needs of business and
management students, the book offers an innovative and practical
approach to the subject. Most of the exercises and case studies
presented in the book have been discussed in the classrooms and the
student feedback has been incorporated in the final analysis.
Another distinctive feature of the book is the extensive number of
demonstration problems such as 'Let's Get Together and Solve',
'Critical Thinking Exercises' and 'Conceptual Analysis' that have
been covered in each chapter.
The book can be used as an introductory course at both the
undergraduate and postgraduate programmes. It will be of immense
value to students pursuing MBA, MCom, MBE and other
postgraduate courses at various Universities and other professional
institutes.
CONTENTS INCLUDE:
PART I: ACCOUNTING IN BUSINESS / Accounting for
Decision-making: A Managerial Perspective / Analysing and
Recording Business / Preparation of Financial Statements /
Depreciation Accounting / Inventory Valuation / PART II:
ANALYSIS OF FINANCIAL STATEMENTS / Funds Flow
Statement / Statement of Cash Flows / Financial Statement
Analysis / PART III: COST BEHAVIOUR, PLANNING AND
DECISION-MAKING / Costs Concepts for Planning and
Control / Cost Ledger and Control Accounts / Reconciliation
and Integration of Financial and Cost Accounts / Cost-Volume-
Profit and Break-even Analysis / Relevant Costing in Managerial
Decisions / The Budgeting Process / Standard Costing and
Variance Analysis / PART IV: COST CONTROL AND
PERFORMANCE EVALUATION / Responsibility Accounting
and Divisional Performance Measurement / Transfer Pricing /
Job Order Costing / Process Costing and Joint Product Costing
/ Variable Costing and Absorption Costing / PART V:
EMERGING CONCEPTS IN ACCOUNTING / Human
Resources Accounting and Inflation Accounting / Life-Cycle
Costing
Instructor Manual Available
2013 / 652 Pages / PB / ` 395
ISBN: 978-93-5062-321-3 / 81/4x11

International Banking and Finance
VIJARAGHAVAN IYENGAR
CONTENTS INCLUDE:
Indian Banking System and International Banking System / An
Overview of International Trade (Indian Context) / International
Monetary System / Foreign Exchange Market / Exchange Rate System
in India / Exchange Arithmetics / Dealing Room Operations / Foreign
Exchange Management Act, 1999 / Foreign Currency Accounts of
Residents / Foreign Currency Accounts of Non-Residents / Global
Sourcing of Capital / Financial Structure of International Debt /
Foreign Exchange Exposure / Exchange Regulations / Foreign Trade
Policy 2009-2014 / Documentary Credits / Letters of Credit and
Scrutiny of Documents under Credit / Export Finance / International
Commercial Terms - 2010 / UCPDC-600 and URR-725 / ISBP,
Docdex Rules and Standby Letters of Credit / Forward Contracts /
Forex Derivatives / Forex Risk Management / FEDAI and its Role /
New Age Payment – International Gateways / ECGC Policies and
Guarantees and Marine Cargo Insurance / ICC Banking Commission
Opinions / RBI Guidelines on International Banking Issues
Management Accounting
Theory and Practice
M P PANDIKUMAR, Professor, Business
Administration, Infant Jesus College of
Engineering
Free Student CD Included
Salient features:
Coverage of major and modern aspects in management accounting.
Pictorial illustrations for better understanding.
Corporate live examples.
Seven case studies for better application of concepts.
Meaningful explanations of the formula for easy retrieval to the
tune of theoretical aspects.
CD consisting additional solved problems.
Instructor manual for faculty members.
The book is comprehensive in presentation and will facilitate PG students
of management discipline to understand the subject as well as take rational
decisions. The book will also help non-finance executives gain more insight
about the subject.
CONTENTS INCLUDE:
Introduction/Financial Accounting - Introduction/Financial
Statements/Depreciation Accounting/Financial Statement Analysis/
Ratio Analysis/Fund Flow Statement Analysis/Cash Flow Statement
Analysis/Capital Budgeting/Unit Costing/Inventory Valuation/
Inventory Control & Management/Process Costing/Job Order
Costing/Marginal Costing/Standard Costing/Budgetary Control/
Activity Based Costing/Human Resource Accounting/Responsibility
Accounting
Instructor Manual Available
2007 / 454 Pages / PB / ` 400
ISBN: 978-81-7446-564-1 / 81/4x11
finance
Commodity Markets &
Derivatives
BHARAT KULKARNI
This book provides an overview of
the basics and fundamental
structure of the commodity markets.
It is designed to be a reference for
those who want to learn the skills of investing in commodity
markets. The chapters are designed and written with the mix
of knowledge as a practitioner as well as that of academics, and
aims to explain the complexities of commodity markets, its
structure and how one can use different types of commodity
investment strategies.
CONTENTS INCLUDE:
Understanding the Commodities Market / Global and
Indian Commodity Exchange Scenario / Introduction to
Derivatives / Mechanics of Commodity Futures /
Regulatory Structures / Operating Mechanism of Different
Exchanges in India and the World / Effective Hedging as
a Tool of Price Risk Management / Trading in Spreads and
Arbitrage / Basics of Options / Risk Management using
Options / Dynamics of Agri Commodity / Dynamics in
Metal Futures / Dynamics in Energy Futures /
Understanding Economic Indicators / Introduction to the
Basics of Technical Analysis / Commodity Markets
Investment – Myths and Realities / Case Studies on
Derivative Mishaps
Instructor Manual Available
2011 / 318 Pages / PB / ` 295
ISBN: 978-81-7446-984-7 / 71/4x91/2
Security Analysis and
Portfolio Management
ROHINI SINGH, Associate Professor,
Shaheed Sukhdev College of Studies,
New Delhi
CONTENTS INCLUDE:
Part I: Background / Introduction /
Risk and Return / A Brief Overview of
the Indian Financial System / Part II: Debt Markets /
Systematic Risk / Unsystematic Risk / Bond Management
/ Part III: Fundamental Analysis and Valuation / Economy
Analysis / Industry Analysis / Company Analysis / Valuation
/ Part IV: Price Analysis and Strategy / Technical Analysis
/ Market Efficiency / Part V: Derivative Securities /
Options and Futures / Part VI: Investment Analysis and
Management / Portfolio Analysis / Portfolio Planning and
Management / Asset Pricing Models: Required Return
Analysis / Mutual Funds and Performance Analysis / Part
VII: Research / Writing a Project Report or Journal Paper
Instructor Manual Available
2009 / 382 Pages / PB / ` 320
TEXTBOOK ISBN: 978-81-7446-748-5 / 71/4x91/2 TEXTBOOK
51
finance

Indian Financial System

third edition
ABHIJIT DUTTA, Dean and Professor Finance, Mahendra
Institute of Management and Technical Studies Khurdha Financial
Odisha
Accounting
A Managerial Emphasis
The process of industrial growth; capital formation;
ASHOK BANERJEE,
planned economic development; altogether with an Professor, Finance and
understanding of different market players, their roles Control, Indian Institute of
and functions, and different financial instruments; Management, Kolkata
various laws, regulations, and policies that govern and regulate the market mechanism
and its functioning; and governmental interventions are some of the areas that The highlights of the book are discussions on:
need to be understood thoroughly to have an holistic grasp of the subject. Keeping Accounting Standards in India
in mind the above stated issues, this book presents a detailed and well-updated Understanding Published Financial Statements
source of information to its readers. Inventory Valuation and Depreciation
This book comprises of 22 chapters divided into four parts. Part I introduces the Accounting
readers to the organization and phased development of the Indian financial system. Cash Flow Reporting and Interpretation
Part II gives insights into the different financial markets in India, various financial Financial Statements Analysis
instruments, issuance methods, and listing regulations. Part III provides detailed
Intra-firm and Inter-firm Comparisons
information about the Indian banking system—the role and importance of central
bank (RBI), commercial banks; management of financial risks; Basel II norms; and Consolidated Financial Statements
challenges before Indian banking system. Part IV discusses about other financial Valuation Techniques
institutions that provide support to the Indian financial system by offering varied Accounting for Amalgamations
services such as, cooperative credit societies; regional rural banks (RRBs); non- Selected Solved and Unsolved Cases
banking financial companies; mutual funds and insurance companies; and Financial Statements Analysis by Banks
microfinance and micro-insurance organizations.
Investment Accounting for Banks
CONTENTS INCLUDE:
Part I: Introduction To Indian Financial System / Introduction to Indian Accounting for Share buyback
Financial System / Saving Intermediation and Financial Market / Part II: ESOP Accounting
Financial Markets in India / Organization of Financial Market in India / Primary
Market in India / Secondary Market and Stock Market Organization / New to the Third Edition
Instruments in Secondary Market and Issuance Methods / SEBI and Regulation Accounting for Financial Instruments, including
of Capital Market / Listing Regulations / Money Market / Foreign Exchange Derivatives
Market / Merchant Banking / Part III: Banks In India / Introduction to Banking Illustrations on Pricing of Derivatives
/ Commercial Banks in India / Management of Financial Risk in Commercial Accounting for Demerger
Banks / Effect of Basel II on the Indian Banking Sector / Central Banks and the
Share based Payments
Reserve Bank of India / Part IV: Other Financial Institutions / Co-operative
Credit Societies / Regional Rural Banks / Non-banking Financial Companies / CONTENTS INCLUDE:
Mutual Funds / Insurance Sector / Microfinance and Microinsurance Financial Accounting—An Introduction /
Instructor Manual Available Recording in the Primary Books / Postings in
2012 / 490 Pages / PB / ` 375
the Secondary Books / Bank Reconciliation
ISBN: 978-81-7446-999-1 / 71/4x91/2 TEXTBOOK
Statement / Trial Balance and Final Accounts /
Accounting Standards in India / Revenue
Recognition / Corporate Financial
Financial Accounting Statements—Part-I / Corporate Financial
Statements—Part-II / Understanding
UMA NARANG
Published Financial Statements / Cash Flow
CONTENTS INCLUDE: Reporting / Financial Statements Analysis /
Accounting – An Introduction / Accounting Concepts and Conventions / Accounting Intra-firm and Inter-firm Comparisons / Lease
Standards in India / Accounting Equation / The Accounting Process – Journal / Accounting and Analysis / Consolidated
Ledger and Trial Balance / Practical Systems of Accounting – Other Subsidiary Financial Statements / Valuations / Accounting
Books / Practical Systems of Accounting – Other Subsidiary Books / Final Accounts for Amalgamations / Accounting for Investments
with Adjustments / Valuation of Fixed Assets and Depreciation / Valuation of / Financial Instruments
Inventories / Valuation of Goodwill / Revenue Recognition / Issue of Shares / Issue
Instructor Manual Available
of Debentures / Understanding Financial Statements / Analysis of Financial
2009 / 794 Pages / PB / ` 420
Statements / Ratio Analysis / Fund Flow Statement / Cash Flow Statement / Cost ISBN: 978-81-7446-743-0 / 71/4x91/2 TEXTBOOK
Accounting: Meaning, Objectives and Classification / Methods of Valuing Material
Issues / Labour Cost – Computation and Control / Remuneration and Incentives
/ Overheads: Allocation, Apportionment and Absorption
52
 finance

Wealth Management Strategic

DR SUYASH N BHA
SUYASH TT
TT,, Professor, KJ Somaiya Institute of
BHATT Financial
Management Studies & Research, Mumbai
Management
The book attempts to define wealth management that DR PRADIP KUMAR SINHA
identifies, and analyses the acceptance or mitigation of
uncertainty in investment decision-making. Essentially,
wealth management occurs anytime whenever an investor
or fund manager analyses and attempts to quantify the
potential for losses in an investment and then undertakes the appropriate action (or The changing definitions of competitive
inaction) depending upon the investment objectives and risk tolerance. advantage, product profiles, product life cycles,
Written in a lucid manner, this book will help the readers to understand the steps productivity and employability, markets and
involved in managing wealth. It discusses different types of investors and their risk market variables have made the ‘financial
averseness, and different investment avenues and investment processes along with management’ of a business enterprise more
tax implications. Also, mathematical topics like Risk Return Analysis, Modern complex. Strategic Financial Management refers
Portfolio Theory of investment which tries to maximize return and minimize risk by to both—the financial implications and aspects of
carefully choosing different assets, and Capital Asset Pricing Model which enables various business strategies and the strategic
us to find beta, alpha and other parameters, are discussed thoroughly in this book. management of finance. If a company wants to be
Portfolio management, portfolio performance and wealth management process have a blue-chip enterprise or a great enterprise for an
also been discussed in detail. Wealth managers, advisers and fund managers and the all-time investment, it will have to adopt strategic
students of MBA and CA will find this book quite useful. approaches to cost management, sales and revenue
CONTENTS INCLUDE: management, fund-raising and fund-development
Introduction to Wealth Management / Clients / Investment Analysis / Investment and cost-benefit analysis for every prime decision
Process / Impact of Tax on Investment / Portfolio Theory / Modern Portfolio of expansion, diversification, downsizing and
Theory / Capital Asset Pricing Model / Arbitrage Pricing Theory / Optimal renovation.
Portfolio / Wealth Management Process
Instructor Manual Available CONTENTS INCLUDE:
2011 / 104 Pages / PB / ` 225 Conceptual Framework of Strategic Financial
ISBN: 978-81-7446-934-2 / 61/4x91/2 Management / Strategic Compensation
Management / Investment Decisions under
Financial Statement Analysis Risk and Uncertainty / Financial Analysis,
Planning and Interpretation of Financial
A Comprehensive Approach Statements / Corporate Valuation and Value-
DEBASISH SUR, Professor, The University of Burdwan, Burdwan based Management / Corporate
Restructuring / Mergers and Acquisitions and
Turnaround Strategies / Corporate Sickness /
This book provides a comprehensive study of financial Strategic Cost Management / Financial
statement analysis. It consists of seven chapters. Each Aspects of Supply Chain Management /
chapter starts with learning objectives, thereby facilitating Financial Re-engineering / Ethical Aspects /
the students to adopt a focused approach towards the Private Finance Initiative
text. The topics contained in the book are presented in a very simple manner with
Instructor Manual Available
adequate explanation to suit the readers studying the subject for the first time. A
2011 / 682 Pages / PB / ` 495
considerable number of illustrations and sufficient exercises are given in every chapter ISBN: 978-81-7446-972-4 / 81/4x11
which will help the students to understand the topic more clearly.
This book demonstrates the use of a good number of basic statistical tools and
techniques in financial statement analysis. The book also provides some basic inputs
Financial
relating to statistical analysis to the students interested in research studies in Inclusion in
connection with financial performance analysis. It has been hoped that this book
will satisfy the needs of the students of Commerce and Management at both
India
graduation and post-graduation levels and also those pursuing professional courses. Challenges and
CONTENTS INCLUDE: Strategies
Concept, Uses and Limitations of Financial Statements / Financial Statement EDITORS
Analysis / Ratio Analysis / Basic Statistical Issues in Financial Statement Analysis DR M S V PRASAD
/ Fund Flow Statement / Cash Flow Statement / Corporate Distress Analysis DR G V SATYA SEKHAR
Instructor Manual Available
2012 / 258 Pages / PB / ` 225 2013 / 382 Pages / PB / ` 595
ISBN: 978-81-7446-994-6 / 71/4x91/2 TEXTBOOK ISBN: 978-93-5062-318-3/ 71/4x91/2
53
finance

Financial Accounting Capital Market and

from Zero SEBI Regulations
TAPASH RANJAN SAHA
S JAYAPANDIAN, Xavier Labour Relations
Institute, Jamshedpur

CONTENTS INCLUDE: This book provides a detailed analysis of the Indian Capital
Introduction / Recording Transactions / Classification of Aspects / Market. It starts with elaborating the basic concepts of Capital
Trial Balance / Bank Reconciliation / Measurement of Costs / Market and thoroughly discusses the SEBI norms/guidelines
Revenue Recognition / Accounting Standards / Profit & Loss covered in around 20 chapters of the book. The unique feature
Account / Balance Sheet / Corporate Reporting / Financial of this book is the incorporation of Case Study section, derived
Statement Analysis / Sources and Uses of Funds / Inflation from the actual events of Indian Capital Market in the recent
Accounting past. The theory part coupled with case study and exercise shall
Instructor Manual Available provide the student an exposure to the puzzling world of
2010 / 420 Pages / PB / ` 375
ISBN: 978-81-7446-869-7 / 71/4x91/2 TEXTBOOK Finance Market. The book is aimed for undergraduate as well as
postgraduate students in commerce and management courses
Financial Management of various Indian Universities.
Tools and Techniques This book provides a comprehensive coverage of the subject in
DR PRADIP KUMAR SINHA a lucid style making it easy for the students to grasp the subject
as well as for the working executives, to understand the day-to-
day matters for operating in the Indian Capital Market.
2009 / 174 Pages / PB / ` 195
ISBN: 978-81-7446-769-0 / 71/4x91/2
TEXTBOOK

Working Capital
CONTENTS INCLUDE:
PART I: INTRODUCTION TO FINANCIAL MANAGEMENT
Management
/ Nature of Financial Management / Indian Financial System / Time KRISH RANGARAJAN, Director, IIFT,
Value of Money / Risk and Return Fundamentals / PART II: Kolkata
FINANCIAL ANALYSIS, PROFIT PLANNING AND ANIL MISRA
CONTROL / Analysis and Interpretation of Financial Statements
using the Techniques of Fund Flow Analysis and Ratio Analysis /
Cost -Volume- Profit Analysis and Break-Even Point / Financial
Planning and Budgetary Control / PART III: LONG-TERM
INVESTMENT DECISIONS / Capital Expenditure Planning and CONTENTS INCLUDE:
Control / Risk Analysis in Capital Budgeting / PART IV: LONG Introduction to Working Capital Management/Short-
TERM FINANCING AND DIVIDEND DECISIONS / Leverage Term Financing/Management of Cash/Receivables
and Capital Structure / Sources of Long-Term and Medium Term Management/Inventory Management /Working Capital
funds / Dividend policy considerations / PART V: WORKING Management and Dividend Policy/Loans and Lines of
CAPITAL MANAGEMENT / Working Capital Management / Credit
Management of Cash / Receivable Management / Inventory Instructor Manual Available
Management / Current Liabilities Management / PART VI: 2005 / 256 Pages / PB / ` 300
MISCELLANEOUS TOPICS IN FINANCIAL MANAGEMENT ISBN: 978-81-7446-453-8 / 71/4x91/2 TEXTBOOK
/ Concept of Micro-Finance / Mergers, Acquisitions and
Restructuring / Corporate Governance / Performance Measurement, Dictionary of Finance
ROI, EVA and Balanced Scorecard / Recent Trends in Accounting SHEETAL THOMAS
and Finance / Value Based Management-Introduction / Introduction
to derivatives and Financial Risk Management / Financial
Management of Multinational Firm / A Guide to Case Analysis /
Appendix
Instructor Manual Available
2009 / 856 Pages / PB / ` 495 2010 / 438 Pages / PB / ` 320
ISBN: 978-81-7446-737-9 / 81/4x11 TEXTBOOK
ISBN: 978-81-7446-847-5 / 51/2x81/2
54

Security
Analysis and
Portfolio
Management
SUDHINDRA BHAT,
Director, SRN Adarsh
Department of
Management Studies
KEY FEATURES:
186 Solved Problems / 237 Review questions
(Theoretical Questions / Guidelines for
investment / Investing Tips - profiles sound
investing tips and considerations / Mistakes
investors make and how to avoid them / Detailed
material on derivatives, options, mutual funds,
Swaps, Behavioural Finance / Explanation by real
world examples and investment strategies / Focus
on stock market instruments / New avenues of
investment opportunities / Balanced coverage of
individual and institutional investment / More
than 2400 Investment Terminologies
CONTENTS INCLUDE:
Part I: The Investment Environment /
Nature and Scope of Investment
Decisions / Stock Markets in India/Stock
Exchanges in India / New Issue Market /
Stock Market Regulation /
Intermediaries / Market Indices / Capital
Market Reform / Part II: Alternative
Investment Outlets / Avenues of
Investment / Bond and Preference Share
Valuation and Analysis / Equity Shares
Valuation and Analysis / Part III: Risk
and Return, Security analysis / Risk and
Return / Fundamental Analysis 1:
Economic Analysis / Fundamental
Analysis 2: Industry Analysis /
Fundamental Analysis 3: Company
Analysis / Technical Analysis / Efficient
Market Theory / Behavioural Finance /
Part IV: Portfolio Analysis and
Management / Portfolio Analysis: Risk
and Return / Portfolio Selection / Capital
Market Theory / Portfolio Revision /
Performance Evaluation of Portfolio /
Forecasting of Portfolio Performance /
Portfolio Management / Part V:
Derivatives / Financial Derivatives
Markets / Hedging, Options, Futures,
Forward and Swaps / Part VI: General
Topics on Investment / Commodity
Market / Foreign Portfolio Investment /
Mutual Fund / Guidelines for Investment
Instructor Manual Available
2007 / 686 Pages / PB / ` 475
ISBN: 978-81-7446-580-1 / 81/4x11 TEXTBOOK
finance
Dynamics of Financial Markets and
Institutions in India
R M SRIVASTAVA
DIVYA NIGAM
CONTENTS INCLUDE:
Section I:Introduction / Economic Growth and Financial System
/ Types of Financial Markets / Categories of Financial Institutions
/ Section II: Financial Markets in India / Money Market in India
and Abroad / Dynamism of Indian Money Market / Capital Market in India and
Abroad / Primary Market in India / Dynamics of New Issue Market in India / Stock
Market in India / Major Stock Exchanges in India—A Synoptic Profile / Government
Securities Market in India / Corporate Debt Market in India / Derivative Market in
India / Foreign Exchange Market / Regulation of Securities Market in India / Section
III: Management of Commercial Banking Institutions / Reserve Bank of India—
Nucleus of Indian Banking System / Dynamic Profile of Indian Banking Industry /
Corporate Governance in Commercial Banks / Competitive Strategy to Meet
Challenges of Commercial Banks in India / Commercial Banking Restructuring /
Management of Capital Funds in Commercial Banks / Relationship Banking / Dynamics
of Bank Credit Management in India / Financial Inclusion / Micro Finance in India /
Risk Management in Commercial Banks / Management of Non-Performing Assets in
Commercial Banks / Operational Efficiency of Commercial Banks in India / Regulation
and Supervision of Commercial Banks in India / Section IV: Management of
Development Financial Institutions in India / Development Financial Institutions in
India—An Overview / Performance Evaluation of All India Financial Institutions
Section V: Management of Investment Institutions in India / Insurance Industry in
India / Life Insurance Corporation of India / Mutual Funds in India / Section VI:
Non-Banking Finance Companies in India / Non-Banking Finance Companies in
India—An Overview / Housing Finance Companies in India / Venture Capital
Instructor Manual Available
2010 / 698 Pages / PB / ` 470
ISBN: 978-81-7446-862-8 / 81/4x11 TEXTBOOK
Introduction to
Banking
VIJAYARAGAVAN IYENGAR, Pillay Institute, Mumbai
CONTENTS INCLUDE:
Indian Banking System / Reserve Bank of India / Reforms in Financial and Banking
Sector / Different types of Accounts / Banker Customer Relationship / Customer
Service in Banks / KYC Norms and Anti-money Laundering / Banking Laws / Other
Important Laws as Applied to Banking / Technology in Banks / Payment and
Settlement System – New Age Clearing / New Age Payment – National Gateways
/ New Age Payment – International Gateways / Financial Innovations / Retail
Banking / Book Keeping and Accountancy for Bankers / Treasury Management /
Loans and Advances / Credit Management / Documentation / Operational Risk
Management / Foreign Exchange / Priority Sector Lending / Non Performing Assets
/ Latest in Banking
Instructor Manual Available
2007 / 640 Pages / PB / ` 450
ISBN: 978-81-7446-569-6 / 81/4x11 TEXTBOOK
55
finance
Mergers, Acquisitions and
Business Valuation
RAVINDHAR VADAPALLI
CONTENTS INCLUDE:
Activities in Mergers and Acquisitions: Worldwide
Trend / How to Go About-Due Diligence Process /
Synergy Value / Leveraged Buyouts / Divestitures /
Acquiring or Merging Across Borders / Employee Stock
Ownership Plans (ESOPs) / Taking an Ethical Approach to Mergers and
Acquisitions / Cultural Due Diligence / Evaluation of Merger and Acquisition
Reference / The Case Against Mergers and Acquisitions / Financing M and
A / Business Valuation Methods / Business Valuations – Analysis of Methods
/ Classic Examples of Acquisitions in Indian Scenario –2006
2007 / 266 Pages / PB / ` 295
ISBN: 978-81-7446-570-2 / 71/4x91/2 Instructor Manual Available TEXTBOOK
Accounting and Finance for
Managers
NITIN BALWANI, Associate Vice President, Research &
Analytic, Southern Land Global Services, Mumbai
CONTENTS INCLUDE:
The World of Finance/Accounting Simplified/
Financial Markets and Financial Instruments/Financial
Reporting/Balance Sheet Demystified/Profit & Loss
A/c Demystified/Cash Flow Statement Demystified/
Financial Statement Analysis/Accounting for Decision Making/Standard
Costing & Variance Analysis/Activity Based Costing/Cost-Volume-Profit
Analysis/Investment Appraisal – Basic Concepts/Investment Appraisal:
Methods and Considerations/The Financing Mix/Payout Decisions/
Budgets as a Basis for Planning and Control/Introduction to Working
Capital/Managing Liquid Assets
2001 / 608 Pages / PB / ` 395
ISBN: 81-7446-265-1 / 71/4x91/2 Instructor Manual Available TEXTBOOK
Multinational Financial
Management
R M SRIVASTAVA, Former Head & Dean, Faculty of
Management Studies, Banaras Hindu University
CONTENTS INCLUDE:
SECTION I: INTRODUCTION / Introduction /
International Monetary System / International
Financial Flows / SECTION II: MANAGEMENT
OF FOREIGN EXCHANGE / Foreign Exchange
Market / Exchange Rate Determination and International Parity
Conditions / Management of Country Risk / Management of Exposure to
Exchange Risk – An Aggregate View / Management of Operating Exposure
/ Internal Hedging Techniques of Transaction Exposure Management /
External Hedging Techniques of Transaction Exposure Management /
Management of Translation Exposure / Foreign Exchange Control /
SECTION III: MULTINATIONAL INVESTMENT DECISIONS /
Foreign Direct Investment (FDI) / Capital Budgeting for Multinationals
/ Multinational Portfolio Investment / Multinational Working Capital
Management / Taxation and Foreign Investment Decision / SECTION
IV: MULTINATIONAL FINANCING DECISIONS / Financing
Multinational Operations / MNC’s Capital Structure Decision / Cost of
Capital for MNCs
2008 / 358 Pages / PB / ` 320
ISBN: 978-81-7446-670-9 / 71/4x91/2 Instructor Manual Available
TEXTBOOK
56
Corporate
Accounting
DR. K K VERMA
CONTENTS INCLUDE:
Issue of Shares / Company Accounts – Redeemable
Preference Shares/ Company Accounts – Issue and
Redemption of Debentures/Acquisition of Business
or Purchase of Business/Profit or Loss Prior to
Incorporation and Post-Incorporation/Underwriting
of Shares & Debentures & Under-writing
Commission/Valuation of Goodwill/Valuation of
Shares/Liquidation of Companies/Accounts of
Holding Companies/Final Accounts of Companies
(Managerial Remuneration)/Final Accounts of
Companies (With Disposal of Profit)/Accounting
for Amalgamation, Absorption and Reconstruction
of Companies as per AS-14/Internal Reconstruction
and Alteration of Share Capital
Instructor Manual Available
2007 / 990 Pages / PB / ` 420
ISBN: 978-81-7446-578-8 / 81/4x11 TEXTBOOK
Mutual Funds in
India
Emerging Issues
NALINI PRAVA TRIPATHY
Professor, IIM, Shillong
KEY FEATURES:
Pedagogically rich to help students retain and apply
chapter concepts
Comprehensive coverage of bodies and practices
Discusses in detail about the current status of
development and future prospects of mutual fund
industry in India
Provides exercises to test the students grasp of the subject
Cases in the Indian context
Highlights latest trends with figures and tables
CONTENTS INCLUDE:
The Financial Market in India/Securities Exchange
Board of India (SEBI)/Mutual Funds in India/
Regulatory Framework and Organisation of Mutual
Funds in India/Investment Management/Mutual
Funds Marketing/Mutual Fund Derivatives/Future
Scenario of the Mutual Fund Industry/A Message for
Investors Relating to Investing in Mutual Funds/Cases
Instructor Manual Available
2007 / 264 Pages / PB / ` 275
ISBN: 81-7446-535-9 / 71/4x91/2 TEXTBOOK

Principles of Banking
Management
NEELAM C. GULATI, Professor, Exclusive ICWAI Study
Centre, Faridabad
CONTENTS INCLUDE:
Introduction to Banking / Structure of Indian Banking
System / The Reserve Bank of India / Banking Sector
and Organisation of Banks / Electronic Banking /
Bank Loans / Priority Sector Lending / Export Credit / Annual Report
and Balance Sheet of A Bank / Project and Working Capital Finance /
Banking Legislation / Banking Sector Reforms: NPAs and Capital
Adequacy in Indian Banks / Banking Products / Development Banking /
Bank Marketing
Instructor Manual Available
2010 / 404 Pages / PB / ` 350
ISBN: 978-81-7446-827-7 / 71/4x91/2
Cost Accounting
Theory and Practice
K S THAKUR, Professor & Dean, Jiwaji University,
Gwalior
CONTENTS INCLUDE:
Cost Elements and Classification / Material Cost and
Control / Labour Cost Control / Overheads / Unit
or Output Costing / Job and Batch Costing / Contract
Costing / Process Costing / Operating Costing / Reconciliation of Cost
and Financial Accounts / Uniform Costing and Inter–Firm Comparison /
Marginal Costing (Cost–Volume–Profit Analysis and Decision-making)
/ Standard Costing / Budgetary Control / Cost Audit / Cost Reduction
Instructor Manual Available
2009 / 764 Pages / PB / ` 420
ISBN: 978-81-7446-750-8 / 81/4x11
Financial Derivatives
BISHNUPRIYA MISHRA, Principal, Academy of
Management Studies, Krupajal Group of Institutions,
Bhubaneswar
SATYA SWAROOP
CONTENTS INCLUDE:
Introduction to Derivatives / Forward Contracts /
Futures Contracts – Basic Principles / Pricing of Futures
Contracts / Hedging Strategies Using Futures / Options
Contracts – Basic Principles / Valuation of Options / Hedging Strategies
using Options / Financial Swaps-Principles and Valuation
Instructor Manual Available
2007 / 248 Pages / PB / ` 270
ISBN: 978-81-7446-572-6 / 71/4x91/2
Risk Management
in Banks
Concepts and Applications
S SINGH
YOGESH SINGH
2008 / 224 Pages / PB / ` 225
ISBN: 978-81-7446-641-9 / 71/4x91/2
finance
third edition
International
Financial
Management
MADHU VIJ, FMS,
Delhi University
This book is the revised and expanded edition of
International Financial Management. Key features of the
third edition are as follows:
A detailed discussion of the monetary system in the
Indian context with new solved problems and caselets
has been included.
TEXTBOOK Annexures on ‘A History of the International Monetary
System’ and ‘The World’s Major Economic
Cooperation and Free Trade Agreements’ have been
included.
It contains a detailed discussion on foreign exchange
quotations, spot market and the foreign exchange
market and foreign premiums and discounts.
It reflects a new perspective on Euro and presents new
dimensions on depository receipts.
Latest developments in the foreign direct investment,
techniques of capital budgeting, dividend growth model
and CAPM, and a new section on the evidences from
Asian countries are the other highlights of this new
edition.
CONTENTS INCLUDE:
Part-1 The International Financial Environment /
TEXTBOOK
International Financial Management: An Overview
/ International Monetary System / International
Financial Institutions/Development Banks / Balance
of Payments / Part-2 The Foreign Exchange Markets
/ Derivative / Foreign Currency Futures / Foreign
Currency Options / The Foreign Exchange Market /
Theories of Foreign Exchange Rate Movement and
International Parity Conditions / Part-3 Managing
Foreign Exchange Exposure / Management of Foreign
Exchange Risk / Management of Translation Exposure
/ Management of Transaction Exposure /
Management of Economic Exposure / Part-4
Financial Management of the Multinational Firm /
Foreign Direct Investment / Cost of Capital and
Capital Structure of the Multinational Firm /
TEXTBOOK Multinational Capital Budgeting – Application and
Interpretation / Multinational Cash Management /
Country Risk Analysis / International Taxation / Part-
5 Managing Foreign Operations / International
Banking / Eurocurrency Market / Interest Rate and
Currency Swaps / Depository Receipts – Global
Depository Receipts and American Depository
Receipts / Euro and its Implications for Indian
Banking
Instructor Manual Available
2010 / 738 Pages / PB / ` 400
TEXTBOOK
TEXTBOOK ISBN: 978-81-7446-821-5 / 81/4x11
57
finance

Management Control Accounting and Costing for

Systems Management
A Managerial Emphasis PRADIP KUMAR SINHA

PRADIP KUMAR SINHA

This book attempts to provide a detailed
description of the concepts of accounting and
costing. It covers the basics of financial accounting
and costing and is focused on to meet the learning
requirements of those learners who do not have
any basic knowledge of management accounting and costing, particularly
CONTENTS INCLUDE: PGDM and MBA students in the first year. However, even those who are
Nature of Management Control System / familiar with the basic concepts of accounting and costing may find the book
Contributing Theories of Management Control very useful as it covers live examples from the corporate world.
Systems / Major Influencing Factors on the Design
of Management Control Systems / Infrastructure CONTENTS INCLUDE:
UNIT 1: Accounting as an Information System / Uses of Accounting
Organising for Management Control / The
Information and the Basic Financial Statement / Measuring Business
Managerial Process of Crafting and Executing Strategy
Transactions / Measuring Business Income / Completing the Accounting
/ Responsibility Centre / Strategic Planning /
Cycle / Accounting for Trading Operations / Financial Reporting and
Budgetary Control as an Instrument of Management
Analysis / Analysis and Interpretation of Financial Statements using the
/ Control / Performance Measurement and Balanced Techniques of Fund Flow Analysis and Ratio Analysis / Accounting
Scorecard / Management Compensation / Designing Standards / Nature and Incidence of Window-dressing / UNIT 2:
of Management Control Systems in Indian Context Management and Cost Accounting / Introduction to Management and
and Importance of MCS in the Backdrop of Opening Cost Accounting / Materials / Labour Cost / Overheads / Methods of
up of Indian Economy / Management Control of Costing / Non-Integrated Accounts and Reconciliation of Cost and
Service Organisations, Non-profit Organisations and Financial Accounts / Marginal Costing and Cost-volume-profit Analysis /
Government Organisations / Audit / Management Financial Planning and Budgetary Control / Standard Costing /
Control and Emerging Areas / Management Control Management Information and Reporting System / Responsibility
of Multinational Organisations / Management Accounting and Transfer Pricing / New Concepts for Decision-making –
Control of Projects / A Guide to Case Analysis in ABC Cost Management, Value Chain Analysis, Target Costing and Life
Management Control Systems / Managerial Costing Cycle Costing
Traditional Systems and Activity Based Systems Instructor Manual Available
Instructor Manual Available 2010 / 650 Pages / PB / ` 475 TEXTBOOK
2008 / 518 Pages / PB / ` 400 ISBN: 978-81-7446-806-2 / 81/4x11
ISBN: 978-81-7446-680-8 / 71/4x91/2 TEXTBOOK
second edition
Value Creation for Corporate Accounting
Competitive DR V K GOYAL, SRCC, Delhi
Differentiation CONTENTS INCLUDE:
Emerging Financial and Issue of Shares - Forfeiture and Reissue of Forfeited
Technological Trends Shares / Issue and Redemption of Preference Shares
EDITORS and Bonus / Purchase of a Business / Profits Prior to
YOGESHWARI PHATAK Incorporation / Loan Capital (Issue of Debentures)
DEEPAK JAROLIYA / Redemption of Debentures / Final Accounts /
Internal Reconstruction / External Reconstruction [Amalgamation,
2011 / 388 Pages / PB / ` 595 RUPAL CHOWDHARY Absorption and Merger] / Cash Flow Statement / Ratio Analysis
ISBN: 978-81-7446-929-8 / 71/4x91/2 Prestige, Indore
2009 / 486 Pages / PB / ` 210
ISBN: 978-81-7446-751-5 / 71/4x91/2 TEXTBOOK
Microfinance and Contemporary Issues and
Sustainable Challenges in Banking and
Livelihood Financial Sector in India
Promotions in India EDITORS
EDITORS
U BHOJANNA
M R SHOLLAPUR
S N MURTHY
NAVEEN K SHETTY
2011 / 652 Pages / PB / ` 895 2010 / 728 Pages / PB / ` 950
ISBN: 978-81-7446-937-3 / 71/4x91/2 ISBN: 978-81-7446-848-2 / 71/4x91/2
58
finance
Management Accounting
SUDHINDRA BHAT
This book is designed as a
comprehensive and analytical treatise
to fill the gaps created by the non-
availability of good management
books. This book describes both
theory and common practices in simple and lucid manner so
that the students can understand how to produce information
that is useful in day-to-day decision making. It is particularly
written for the managers, management accountants and
professional students to reason out the cost and management
accounting issues for themselves. Also, this would prove to be
very useful for the students who do not have a basic knowledge
of management accounting or who need help in improving
their performance as the concepts are explained with a number
of illustrations and diagrams for clear understanding of the
subject matter.
This book is structured in such a way that it can be used in
both semester as well as trimester patterns of various MBA,
MCom, PGDM, PGP, PG courses of all major universities,
and CA, CS, CFA, CWA, CPA of professional and autonomous
institutions.
CONTENTS INCLUDE:
Part I: Introduction / Management Accounting / Part II:
Financial Statement Analysis / Financial Statement and
Accounting Practice / Funds Flow Statement / Cash Flow
Statement / Financial Statements: Analysis and
Interpretation / Ratio Analysis / Working Capital
Management / Part III: Cost Determination / Concept of
Cost / Material Control / Costing and Control of Labour
/ Overheads / Machine Hour Rate / Process Costing /
Contract Costing / Operating Costing / Unit or Output
Costing / Reconciliation of Cost and Financial Accounts /
Part IV: Planning / Marginal Costing and Cost Volume
Profit Analysis / Budget and Budgetary Control / Capital
Budgeting / Part V: Control / Standard Costing / Variance
Analysis / Responsibility Accounting / Part VI: General
Topics / Accounting for Price Level Changes / Value Added
and Shareholder Value Analysis / Human Resource
Accounting / Financial Forecasting and Balance Scorecard
Instructor Manual Available
2009 / 818 Pages / PB / ` 475
ISBN: 978-81-7446-763-8 / 81/4x11
Management
Control System
RAVINDHRA VADAPALII
2010 / 290 Pages / PB / ` 295
ISBN: 978-81-7446-810-9 / 71/4x91/2
information
technology
fourth edition
Fundamentals of Information
Technology
DEEPAK BHARIHOKE, New Delhi Institute of
Management, New Delhi
Computers and Information Technology are an indispensable part of
any organisation. The fourth edition of ‘Fundamentals of Information
Technology’ has been produced keeping in mind the present
organizational and academic needs. It is a ‘must have’ book not only for
BCA and MBA students, but also for all those who want to strengthen
their knowledge of computers. It contains two additional chapters:
Strategic Business System Applications of the Internet Age and
Information Security. Additionally, this book is packed with expert
advice from eminent IT professionals, in-depth analyses and practical
examples. It presents a detailed functioning of hardware components
besides covering the software concepts. A broad overview of computer
architecture, data representation in the computer, operating systems,
database management systems, programming languages, etc. has also
been included. Moreover, the latest Internet technologies have also
been covered in detail. Finally, each chapter is followed by a number of
review questions.
One should use this book to acquire computer literacy in terms of how
data is represented in a computer, how hardware devices are integrated
to get the desired results and how the computer can be networked for
interchanging data and establishing communication.
CONTENTS INCLUDE:
Introduction to Computer Basics / Data Representation / Input
and Output Devices / Computer Memory / Processor / Binary
Arithmetic / The Basic Computer Architecture / Software Concepts
/ Operating Systems / DOS: Disk Operating System / Features of
the Unix Operating System / Windows 95/98 / Microsoft Office /
Data Base Management Systems / SQL / Computers and
Communication / Computer Networks / Internet / Mobile
Computing / Strategic Business System Applications of the Internet
Age / Information Security / Multimedia / Data Warehousing
Instructor Manual Available
2012 / 644 Pages / PB / ` 390
ISBN: 978-93-5062-060-1 / 71/4x91/2 TEXTBOOK
IT Innovations &
TEXTBOOK
Sustainability
current trends & ethical issues
EDITORS
SHIKHA GUPTA, SONA VIKAS
2013 / 554 Pages / PB / ` 695
ISBN: 978-93-5062-313-8 / 71/4x91/2
59
information
technology
Excel in Excel
Introducing the "Power
of MS Excel" to Beginner
RAMGOPAL RAJAN
This book, a beginner's guide to excel in MS Excel, provides
an elaborate introduction to MS Excel basics and then walks
you through some of the most common categories of features
and functions. It helps you with the basic navigation of
Excel and gives comprehensive knowledge of the basic
features needed to use Excel efficiently. Basic arithmetic
operations, data representation and Excel's other uses are
explained to help you get acquainted with the application,
and move on. All functions are illustrated with the help of
screenshots for easy understanding. Exercises and worked
solutions are provided to aid and test the understanding of
the subject. This book is, thus, an essential read for any
beginner who wants to learn and understand MS Excel.
CONTENTS INCLUDE:
Introduction to MS Office / MS Excel Basics / Excel
Formatting / Understanding Functions in Excel / Data
Representation / Other Fun Stuff / Built-in Excel
Financial Functions / Solutions
2013 / 134 Pages / PB / ` 150
ISBN: 978-93-5062-319-0 / 61/4x91/2
Management Information System
Concepts and Cases
ASHOK ARORA
Information is considered a key resource of an organisation as
many of the key operations and decision-making processes
depend on the use of information. This book covers in totality
information system(s) in an organisation, including their
concepts, roles, types and functions.
CONTENTS INCLUDE:
Section A: Foundations of Information Systems /
Information, Management and Systems / Role of
Information Systems in Decision-making / Organisation,
People and Information Systems / Role of Information
Technology / Basic Concepts of Software and
Programming / Data Communications and Networking
/ Overview of Internet / Database Management / Section
B: Developing Information Systems / MIS Analysis,
Design and Project Management / Software Engineering
Concepts and Methods / System and Network Security
/ Section C: Organisational Support Systems / Office
Automation Systems / Decision Support Systems /
Executive Support Systems / E-Business Systems /
Artificial Intelligence and Knowledge Work Systems /
Section D: Typical Information Systems / Business
Application Systems / Enterprise Application Systems
60
Artificial Intelligence
A Comprehensive Approach
D P SHARMA, Professor, St Joseph's College,
Hyderabad
SHWETA SHARMA
The basic theme of artificial intelligence is to
enable a machine possess Homo-sapiens-like
intelligence, which may make it a self-
propelled, self-decision-making system even in a complex ambience.
Artificial intelligence is used in various applications such as fuzzy control
systems, robotics control, computer-assisted surgery, air traffic control
and many more.
This book has been written with a view to present first-hand knowledge
of the subject to its readers. It also fulfils the syllabi requirements of
various courses in B Tech, M Tech, MSc (Computer Science) and MCA
of different Indian and foreign universities. After the introduction of the
subject, the book discusses the following: (a) agents of artificial intelligence,
which are considered a behavioural counterpart of human beings,
(b) various search techniques, (c) logic and structured approach to the
problems of first-order predicate logic, (d) knowledge acquisition and its
representation, (e) machine learning, (f ) expert system and (g) decision
making. It ends up with the discussion of modern artificial intelligence
practices such as soft computing.
Highlights of the book
The book covers the topic of AI exhaustively, providing a complete
understanding of the subject
It may be used both as a textbook as per the university syllabus or
a reference book
It contains a brief discussion of various AI applications in the modern
perspective
All major algorithms of AI have been discussed in the book
In all the chapters, multiple choice questions with answers have
been given for self-analysis
CONTENTS INCLUDE:
Introduction to Artificial Intelligence / Intelligent Agents: The concept,
structure and utility / Uninformed Search Strategies / Informed Search
Strategies / Constraints Satisfaction Problems / Adversarial Search /
Knowledge and Reasoning / First Order Predicate Logic and Inference
Procedure / Representing Knowledge in Uncertain Domain /
Knowledge Acquisition, Organization, and Manipulation / Knowledge
Representation / Machine Learning / Expert Systems / Decision
Support Systems in AI / Pattern Recognition and Image Processing /
Soft Computing
2013 / 492 Pages / PB / ` 395
ISBN: 978-93-5062-251-3 / 71/4x91/2
Business Essentials for
Software Professionals
G P SUDHAKAR
2008 / 192 Pages / PB / ` 250
ISBN: 978-81-7446-637-2 / 71/4x91/2
 information
technology
IT Innovations for IT Enabled Marketing
Organizational Excellence Practices for Global
EDITED BY Business Organizations
ASHWINI SHARMA EDITED BY
ALOK BANSAL AJIT UPADHYAYA
YOGESHWARI PHATAK BHARTI MOTWANI
RAJ KISHORE SHARMA YOGESHWARI PHATAK
R K SHARMA
2009 / 448 Pages / PB / ` 595 2012 / 320 Pages / PB / ` 495
ISBN: 978-81-7446-759-1 / 71/4x91/2 ISBN: 978-93-5062-121-9 / 71/4x91/2

Information Systems in e-World

Tourism Emerging Trends in Information
Technology
DILEEP M R
ARPITA GOPAL
CHANDRANI SINGH

CONTENTS INCLUDE: CONTENTS INCLUDE:

SECTION A: TOURISM INDUSTRY / The Concept of
Tourism / Motivation and Demand – Why People Engage in
Tourism? / Tourist Destination / Tourism Industry / Tourism
Organisation / Trends in International Tourism / SECTION B:
INFORMATION SYSTEM / What is Information System? /
Information Technology – An Overview / Organizations,
Management and Information Systems / Information Systems
in Businesses / SECTION C: INFORMATION
TECHNOLOGY IN TOURISM / Tourism Information
Technology / IT in Tourism Industry / e-Marketing in Tourism
/ Trends in Tourism Information Technology / SECTION D:
INFORMATION SYSTEMS IN TOURISM / Information
Systems in Transportation / Intermediaries and Information
Systems / Travel Distribution Systems / Hospitality Information
Systems / Destination Information Systems / Information
Systems in Tourism – The Case of Kerala
2010 / 518 Pages / PB / ` 395
ISBN: 978-81-7446-909-0 / 71/4x91/2
Foundation of Operating
Systems
(A Structural Approach with UNIX)
D P SHARMA, Professor, St Joseph's College,
Hyderabad
e-Commerce / Customer Relationship Management / e-Banking
/ Content Management and Dissemination / e-Logistics / e-
Governance and e-Agriculture / Knowledge Management /
Geographic Information System/Geographic Positioning System
/ Biometric Technologies / Embedded Systems
2009 / 338 Pages / PB / ` 420
ISBN: 978-81-7446-732-4 / 71/4x91/2 TEXTBOOK
Effective Call Center
Training
soft skills
CONTENTS INCLUDE:
The history of the industry / Opportunities
and challenges in India / How a call center
functions / How to handle a telemarketing
TEXTBOOK
call / How to satisfy different types of
customers/The nuances of American English / How to overcome
communication barriers / How to build a successful team /
Customer relationship management / Web-based customer
support / Windows Explorer / Outlook Express / MS-Word /
MS-Excel and / MS-PowerPoint
2001 / 220 Pages / PB / ` 250
ISBN: 978-81-7446-255-8 / 71/4x91/2

Computational Intelligence
CONTENTS INCLUDE: EDITED BY
Overview of Operating System / Process
V K JAIN
Management Functions / Memory Management Functions /
Device Management Functions / Concurrent Programming /
UNIX Operating System

Instructor Manual Available

2008 / 304 Pages / PB / ` 300 2010 / 480 Pages / PB / ` 595
ISBN: 978-81-7446-626-6 / 71/4x91/2 TEXTBOOK ISBN: 978-81-7446-864-2 / 71/4x91/2
61
information
technology
Minitab
DHAVAL MAHETA
2010 / 218 Pages / PB / ` 320
ISBN: 978-81-7446-871-0 / 61/4x91/2 TEXTBOOK
Visual Basic 6
SANJEEV SHARMA, Asian Development Bank
NANDAN TRIPATHI, Barkatullah University,
Bhopal
CONTENTS INCLUDE:
Visual Basic: Background / Visual Basic Forms:
Data Entry Screens / VB Toolbox In-depth /
Variables, Datatypes and User Defined Types /
Dialog Boxes, Conditional Statements and Loops / Modules, Arrays,
Collections, Enums / Procedures, Functions, Formats, API, Graphics
/ Events: A Closer Look / Menus, Control Arrays, Multiple Forms /
Advanced Active-x Controls / Windows Common Controls:
Animation, Updown, Monthview / Windows Common Controls:
Slider, Imagelist, Image Combo, Tool Bar, Status Bar / Treeview and
Listview / Database Concepts and SQL / Database Creation, ODBC
and DAO Programming / Database Programming: ADO and DED /
Database Programming: Data Reports / Object Oriented
Programming Systems (OOPS) / OLE / File System Objects / COM/
DCOM / DHTML Programming / Error Handling, Debugging,
Compiling / Package and Deployment Wizard / Beyond VB: ASP,
COM+, .NET / Glossary / Index
2009 / 558 Pages / PB / ` 350
ISBN: 978-81-7446-704-1 / 71/4x91/2
IT Initiatives for Building
Creative Organizations
EDITED BY
SUYASH JHAWAR
YOGESHWARI PHATAK
RAJ KISHORE SHARMA
ALOK BANSAL
2010 / 486 Pages / PB / ` 650
ISBN: 978-81-7446-884-0 / 71/4x91/2
Dictionary of Computer
Networking
B NANDHAKUMAR
2011 / 460 Pages / PB / ` 320
ISBN: 978-81-7446-954-0 / 51/2x81/2
62
Management
Information Systems
ASHOK ARORA
AKSHAYA BHATIA
CONTENTS INCLUDE:
Overview of Management,
Organization & Systems /
Management Information Systems / Office Automation
/Fundamentals of Computers / Prominent Information
Systems / Communication Concepts & Networking /
Telecommunication / Project Planning, Analysis &
Design of MIS / Database Management / Typical
Information Systems / Case Studies
Instructor Manual Available
1999 / 532 Pages / PB / ` 400
ISBN: 81-7446-188-4 / 71/4x91/2 TEXTBOOK
Engineering MIS for
Strategic Business
Processes
ARPITA GOPAL
CONTENTS INCLUDE:
SECTION 1: Thinking in Terms of Management
Information Systems / Overview of Concepts /
Education Institute Management System / Petrol Pump
Management System / Payroll Management System /
TEXTBOOK
Resource Allocation Management System / Sports
Management System / Banking Management System /
Hospital Management System / Library Management
System / SECTION 2: Strategic Business Processes
Related MIS Case Studies / Human Resource
Department / Marketing Department / Inventory
Department / Assembly and Dispatch Department /
Production Department / Purchase Department
Financial Accounting System
Instructor Manual Available
2008 / 434 Pages / PB / ` 420
ISBN: 978-81-7446-688-4 / 81/4x11 TEXTBOOK
Dictionary of Computer
& Internet
B NANDHAKUMAR
BHUVANESHWARI
LALITHA
2010 / 300 Pages / PB / ` 270
ISBN: 978-81-7446-855-0 / 51/2x81/2
 information
technology
e-commerce Management
A Manager’s Guide to e-Business Information
PARAG DIWAN
SUNIL SHARMA
Systems
A Computer Oriented
The book has extensively covered the following topics:
Approach for Business
E-Commerce and its benefits/Internet and Intranets/ Operations
Electronic Data Interchange (EDI)/Electronic Payment DHARMINDER KUMAR, Guru
Systems/Legal and Security Issues in E-Commerce/ Jambheswar University, Hisar
Value-Aided Networks/Various other issues related to E-Commerce SANGEETA GUPTA
Implementation. Divided into thirteen chapters, the book exhaustively
covers every possible aspect of the subject, including:
The book has also covered various standards in E-Commerce, e.g., Data
Evolution, Myths, Concepts, Limitations, Benefits,
Communication and Data Translation. There are extensive illustrations on various
Significance and Role / Internal and Environmental
issues and E-Commerce models, which provide a direction in the process of drivers, Dimensions & Scope, and Sources / Definitions,
universal E-Commerce. This book is a complete E-Commerce guide to a business Characteristics, Design, Challenges, and the Future /
Manager. Various functional areas of the Organization, and related
2000 / 380 Pages / PB / ` 295 MIS Sub-systems / Implementation, Evaluation and
ISBN: 978-81-7446-203-9 / 51/2x81/2 TEXTBOOK Maintenance / Controlling MIS, Security Hazards,
Security Techniques / Database Types/Management
Foundations of IT Systems/ Relational Database Design / Computer
Networks, Topology, LAN, MAN, WAN, Architecture /
DHIRAJ SHARMA, Assistant Professor and 11 case studies provide accelerated learning and
Head, Department of Management, Regional
problemsolving ability
Institute of Management & Technology,
Gobindgarh City, Punjab. …& much, much more.
Instructor Manual Available
2005 / 490 Pages / PB / ` 350
CONTENTS INCLUDE: ISBN: 978-81-7446-427-9 / 71/4x91/2 TEXTBOOK
An Introduction to Information Technology/Fundamentals
of a Computer/Number System and Boolean Algebra/ Management
Understanding Operating System/Programming Languages/Programming
Concepts /Database Management System/Management Information System/ Information
DOS, Unix and Windows/Microsoft Windows XP/MS Office: An Overview/
Learning MS Word/Learning MS-Excel/Learning MS PowerPoint/Learning
Systems
MS Access/Networking and Networking Technology/The Internet/E- G V SATYA SEKHAR, College
Commerce/ E-Commerce Technologies and Emerging Issues/Cyber Crimes, of Management Studies,
Viruses and Other Threats/The Information Technology Act, 2000/IT Terms Gandhi Instiute of Technology
Instructor Manual Available and Management,
2008 / 492 Pages / PB / ` 350
Visakhapatnam
ISBN: 978-81-7446-589-4 / 81/4x11 TEXTBOOK CONTENTS INCLUDE:
Management of Technology Computer/Memory Types/Central Processor and
Central Processing Unit (CPU)/Operating
NEELAKANTAM TATIKONDA Systems/Computer Generations/Information
Systems/Decision Support System/Enterprise
Resource Planning/ Strategies and Optimization
CONTENTS INCLUDE: Models/Technical Foundation of Information
Technology Management / The Process of Technological Systems/Functional Information System/System
Innovation / Creativity and Problem Solving / Technology Analysis/System Development Life Cycle/
Policy / Technology Planning / Technology Strategy / Hospital Information System/Information
Technology Acquisition / Financial Evaluation of Research Technology in Services Sector/Database
and Development Projects / R&D Programme Planning and Control / New Management Systems/Internet - A Conceptual
Product Development / Technology Diffusion / Technology Absorption and Approach/Electronic Data Security/Access
Deployment / Technological Forecasting for Decision-making / Transfer of Database System/Media of Internet Service
Technolohy / Process Improvements and Innovation / Research and Provider: A Survey/ MBA Examination Model
Development Cases
Instructor Manual Available Instructor Manual Available
2010 / 580 Pages / PB / ` 295 2007 / 304 Pages / PB / ` 270
ISBN: 978-81-7446-888-8 / 71/4x91/2 ISBN: 81-7446-521-9 / 71/4x91/2 TEXTBOOK
63
operations
management
Software Project Management
CHANDRANI SINGH
This book is a quick step-by-step guidebook to take
you through a journey of software project
management, helping you cut down on time and costs
– the biggest challenge ever faced by the project
managers. From the first step of assessing the need of
the client, identifying and defining problems and making project proposals
through project planning, scheduling, resource allocation, organising, tracking,
reporting and controlling, to project implementation and handover – the book
is a virtual handholding mentor.
The highlights of the book include:
Engaging yet simple language
Practical examples and sample documents
Case studies for both theoretical and practical understanding
Covers people dimension of Project Management
Includes not only Quality Assurance and Testing, but also extends to
Maintenance of Software Projects
CONTENTS INCLUDE:
Introduction to Software Project Management / Project Activity Planning /
Project Initiation / Project Planning / Project Execution Phase / Project
Closure / Quality Assurance and Testing / Software Project Maintenance /
People Management / An Introduction to MS-Project
2013 / 402 Pages / PB / ` 425
ISBN: 978-93-5062-336-7 / 81/4x11
Indian Project Management
Case Studies
VANITA AHUJA
SANGEETA SINHA
This book is an endeavour to fill the void of Indian
case studies relevant for Indian students to prepare
them better for the Indian industry. The book has
tried to cater to the diversity of management courses and management students
with diverse backgrounds taking up jobs in different sectors, by including case
studies from a variety of sectors. This book is intended as a reference book for
management students and as a case-based teaching manual for the management
faculty.
CONTENTS INCLUDE:
Project Management Fundamentals / An Endeavour to Serve the
Disadvantaged in the Society – Establishing and Running an NGO / Unique
Identity for All – Aadhaar / From a World of Semiconductor Industry –
System on Chip Project / India International Trade Fair 2011 – Project
Management Study / Hotel Conversion Project / International Railway
Construction Project / Simhadri Thermal Power Project – A Success Story /
A Big Relief to Travel on – Mumbai-Pune Expressway / Chadrayaan-I
2013 / 142 Pages / PB / ` 225
ISBN: 978-93-5062-322-0 / 71/4x91/2
64
Operations
Research and
Quantitative
Techniques
Using MS Excel
D P APTE, Maharashtra
Institute of Technology, Pune
This book covers topics on Operations Research and
Quantitative Techniques mostly used for managerial
decision making. The book covers syllabi of most of
the universities for MBA, PGDM, MCA, Commerce
and Engineering courses and can be used as a textbook
as well as a reference book. It adopts a practical approach
in explaining the key concepts, so as to be equally
suitable for the management students with different
backgrounds from commerce to computer
engineering. It is also a suitable source of reference for
all the managers and engineers besides students.
The book not only explains the concepts and provides
a variety of solved problems that are necessary for
preparing for examinations, but also helps students
to develop insight and interest in solving problems
using MS Excel. This would help students to use
statistical tools during their work-life to solve complex
real-life managerial decision-making situations.
MS Excel is selected as a computer resource because it
is used by all managers. Other more powerful statistical
packages may not be accessible to all managers/
engineers at the field level or to those working in
smaller organisations.
CONTENTS INCLUDE:
Linear Programming / Transportation Problem
/ Assignment Problem / Decision Theory / Game
Theory / Project Management (CPM/PERT) /
Simulation / Queuing Theory / Integer
Programming / Goal Programming
2012 / 744 Pages / PB / ` 495
ISBN: 978-93-5062-180-6 / 81/4x11
Dictionary of
Project
Management
SYED ALI DILAWER
2011 / 314 Pages / PB / ` 295
ISBN: 978-81-7446-979-3 / 51/2x81/2

Project Appraisal,
Planning and Control
DR PRADIP KUMAR SINHA
The word ‘project’ denotes precedence, meaning something that
precedes an action. A project is a set of activities intended to
accomplish pre-specified objectives of sufficient importance and
considerable interest to the management. Project planning and
appraisal is vital for businesses as it helps them to suitably and
profitably undertake those ventures that match its financial,
technological, intellectual and time resources.
In businesses, project and project management are important
concepts. Since businesses primarily run on profit motive, it
becomes imperative for businesses to calculate, from the outset,
the cost and probability of success of every project. Project
management has gained importance in modern times as it helps
an organisation successfully accomplish tasks keeping in mind
the time, cost and resource constraints without compromising on
quality and profitability.
Considering the growing importance and scope of project
management in organisations, several universities have included
project appraisal, planning and control in their MBA curricula.
This book has been written in order to fulfil the specific course
requirements of MBA students. It comprehensively deals with all
the aspects of a project and explains the concepts in a lucid way.
Highlights of the book:
Planning and Analysis
Generation and Screening of Project Ideas
Financial Analysis of Projects
Types and Measure of Risk including Project Risk Analysis
Social Cost-Benefit Analysis of Projects
Multiple Projects and Constraints including Qualitative Analysis
and Environmental Appraisal of Projects
Project Financing under Indian Conditions
Project Management, including Forms of Project Organisation,
Human Aspects of Project Management, Administrative Aspects
of Capital Budgeting System, and Evaluation of Capital Budgeting
System
International Project Management including How International
Projects are Different from Single-country Projects in terms of Physical
Project Work, Stakeholders being Located in Different Countries,
and Cross-national and Cross-cultural Project Teams and Worksites
2012 / 472 Pages / PB / ` 350
ISBN: 978-93-5062-177-6 / 81/4x11
operations
management
Advanced Operations
Management
R P MOHANTY, Vice Chancellor, Shiksha O
Anusandhan University, Bhubaneshwar
S G DESHMUKH
This book is an attempt to help students attain advanced knowledge
in operations management, which can facilitate changes in their
traditional mindsets and prepare a holistic map for transforming the
operations management systems and procedures.
'I will seriously consider adopting this book for the Operations Management (OM)
course I teach in the MBA program at the John Molson School of Business.'
S K Goyal, Professor, Decision Sciences & MIS, John Molson School of
Business, Concordia University, Canada
'The book covers all the important elements of advanced operations management
including supply chain management and collaborative enterprise management'.
Angappa "Guna" Gunasekaran, PhD, Interim Dean, Charlton College of
Business, University of Massachusetts Dartmouth, USA
'The book is very impressive. It is a classic book with academic rigor that challenges
its readers to expand their horizons; yet it is easy to read and follow.'
H G Parsa, PhD, FMP, Barron Hilton Chair in Lodging & Professor of
Hospitality Management, Daniels College of Business, Joy Burns Center,
USA
'I recommend this book to anyone who wishes to enhance his or her career and make
the organization more effective and efficient.'
Jatinder (Jeet) N D Gupta, PhD, Eminent Scholar and Professor, College of
Business Administration, The University of Alabama in Huntsville, USA
'This book will create new dimensions in the arena of operations management in
terms of advanced knowledge, latest technology and updated case study.'
Dr Md. Mamun Habib, American International University, Bangladesh
(AIUB), Dhaka
'This book is a major contribution to the professional understanding and applications
of principles of operation management.'
Suresh P Sethi, FRSC, Eugene McDermott Chair, Professor of Operations
Management, Director, Center for Intelligent Supply Networks (C4iSN),
Naveen Jindal School of Management, The University of Texas at Dallas,
USA
CONTENTS INCLUDE:
Preamble / Operations Strategy / Selection and Justification of
Advanced Manufacturing Technology / Total Capacity
Management / Total Quality Management / Total Productive
Maintenance / Just-in Time / Business Process Reengineering /
Supply Chain Management / Manufacturing Flexibility /
Computer-integrated Manufacturing Systems / Enterprise-wide
Information Systems: Enterprise Resource Planning Systems /
Agile Manufacturing / Case Studies / Question Bank / Mini
Projects
2013 / 420 Pages / PB / ` 595
ISBN: 978-93-5062-278-0 / 71/4x91/2
65
operations
management
Project
Management
RAJENDRA MISHRA, Indian
Institute of Management,
Lucknow
Project is a temporary endeavour consisting of a set of
activities to produce some deliverables (like product,
process, infrastructure, etc.). It consumes resources (time,
cost, manpower, etc.) and fulfils certain objectives.
Projects vary in terms of size, resources needs, technology
usage and associated uncertainty (risks).
This book is organized to include common knowledge
for entire life cycle of project management applicable to
any type of projects regardless of size, technology or
industry. It is written in a very simple, logical and
comprehensive manner. A good number of illustrative
examples and cases from Indian industries make this
book more reader-friendly.
Some specific features of the book include:
1. Important topics like risk management, project
management based on theory of constraints,
value engineering, project planning covering
scheduling with or without resource constraints,
crashing and network costs have been covered
and elaborated.
2. Good practices are discussed under startup
activities and at other places.
Apart from the students of project management, the
book will also serve as a reference for managers, engineers,
consultants and others interested in the field.
CONTENTS INCLUDE:
PART 1: Project Selection / Project Management
– An Overview / Project Selection / PART 2: Project
Planning / Project Planning – Basic / Project
Planning – Advance / Project Planning through
Theory of Constraints / Managing Project Risk /
Project Management Software Package / Value
Engineering / Project Start-up Activities / Project
Management Information System / Purchase of
Goods and Services / Purchasing Capital Equipment
/ Project Execution and Control / PART 4: Project
Close-out / Project Close-out Phase / PART 5:
Project Cases / Overhauling of a Copper Plant /
Transportation of Revert / Restoration of Water
Canal / Execution of Dahej Vijaipur Pipeline Project
Instructor Manual Available
2012 / 304 Pages / PB / ` 250
ISBN: 978-93-5062-006-9 / 71/4x91/2
66
Total Quality Management
An Integrated Approach
SHAILENDRA NIGAM
CONTENTS INCLUDE:
PART I Introduction / Understanding Quality /
Quality Philosophies / Introducing Total Quality
Management – Concepts and Principles / Problem
Solving and Continuous Improvement / PART II
Managerial Perspective to TQM / Organisational Management System –
Reengineering / Human Resource Management System / PART III Methods,
Tools and Techniques / Statistical Tools / TQ through Quality Circles /
Total Quality through Japanese 5-S / TQ through QMS / Total Quality
through Cost of Quality / Total Quality through Benchmarking /
International Awards / Case Studies / Index
Instructor Manual Available
2005 / 418 Pages / PB / ` 395
ISBN: 81-7446-419-0 / 71/4x91/2 TEXTBOOK
Inventory Management
Principles and Practices
P NARAYAN
JAYA SUBRAMANIAN
CONTENTS INCLUDE:
Need for Inventory Management / Costs Associated with Inventories /
Classification of Inventories /Inventory Control Techniques - 1 / Inventory
Control Techniques – 2 / Forecasting/Materials Requirement Planning /
Manufacturing Resource Planning – II / JIT / Total Quality Management
(TQM) / Surplus , Obsolete & Non-moving Inventory / Work In Process
(WIP) Inventory / Finished Goods Inventories / Spares Parts Inventory
Management / Logistics and Supply Chain Management / Vendor Managed
Inventory (VMI) / Stores Management / Introduction to E-commerce /
Some Motivation Thoughts
Instructor Manual Available
2008 / 228 Pages / PB / ` 250
ISBN: 978-81-7446-591-7 / 71/4x91/2 TEXTBOOK
Glossary of Purchasing and Materials Management
COMPILED BY
M K BHARDWAJ, Indian Institute of Materials Management, New Delhi
2001 / 244 Pages / PB / ` 275
ISBN: 81-7446-258-9 / 51/2x81/2 TEXTBOOK
Service Quality Excellence
Challenges and Strategies
EDITED BY
DR R H G RAU
B V RAMANA MURTY
2012 / 204 Pages / PB / ` 395
ISBN: 978-93-5062-009-0/ 71/4x91/2

Logistics Management
REJI ISMAIL, Professor, Farook Institute
of Management Studies, Calicut
CONTENTS INCLUDE:
Objectives and Elements of Logistics /
Marketing and Logistics / Integrated
Logistics / Supply Chain Relations /
Customer Based Marketing /
Transportation / Multi-modal Transport / Containerisation /
Incoterms / Inland Container Depot / International Air
Transport / Shipping Industry / Freight / Freight Structure
and Practice / Warehousing / Material Handling / Packaging
and Packing / Packing for Transportation and Marking /
Inventory Management / Global Logistics / Information and
Communication / Documentation / Index
Instructor Manual Available
2008 / 350 Pages / PB / ` 320
ISBN: 978-81-7446-627-3/ 71/4x91/2 TEXTBOOK
Civil Aviation
A Global Perspective
RAJU G
MIHIR BABU G
CONTENTS INCLUDE:
Introduction / Aviation History /
Growth of Civil Aviation / Aviation
Technology / Manufacturers / Leading Players / Airline
Alliances / Aviation Infrastructure / Leading Airports of the
World / Human Resource in Aviation / Conclusion
2009 / 176 Pages / PB / ` 295
ISBN: 978-81-7446-727-0/ 71/4x91/2
Logistics Management
UPENDRA KACHRU
CONTENTS INCLUDE:
Logistics – An Overview / Logistics and
Supply Chain Management / Customer
Service / Integrated Logistics
Management / Information / Inventory
/Transportation / Packaging / Warehousing Basics /
Warehousing Operations / Network Design and
Quantitative Models / Global Logistics / Future Directions
/ Stores and Warehouse Management
A Handbook on Supply
Chain Management
EDITORS
R P MOHANTY
S G DESHMUKH
2011 / 394 Pages / PB / ` 595
ISBN: 978-81-7446-981-6 / 71/4x91/2
operations
management
Operations Research
ANITHA H S, Chairperson, Department of
Commerce, Davangere University, Davangere
This book has been specifically designed with
minimum mathematical calculations, in order
to help the students to understand the
subject in an easy manner. It introduces
various Operations Research Techniques and its applications along
with an extensive coverage of OR theories and models. Every chapter
of the book not only has a strong theoretical back up but also deals
with an average of 25-30 illustrations and practical problems. The
techniques used for analysis in this book would create awareness among
the students and managers to use them as effective tools for planning,
scheduling, cost control, project execution, resource allocation, etc.
The present structure of the book would prove to be a reservoir of
knowledge for the students.
The book would be immensely useful to the students of Commerce,
Management, Operations Research, Engineering, Economics, Statistics,
etc., since their courses include either some or all of the topics discussed
in the book.
CONTENTS INCLUDE:
Introduction to Operations Research / Linear Programming –
Problem Formulation and Graphical Solutions / Linear
Programming – Simplex Method / Linear Programming – Duality
and Mixed Constraints / Assignment Models / Transportation
Models / Game Theory / Replacement Theory / Inventory Models
/ Network Analysis
Instructor Manual Available
2010 / 494 Pages / PB / ` 395
TEXTBOOK
ISBN: 978-81-7446-951-9 / 81/4x11
Cases in Project
Management
SUNIL ABROL, Director General, Consultancy
Development Centre, New Delhi
This book is a compilation of case studies
from diverse projects across disciplines and
sectors. It highlights challenges in project
management, role of project manager and
actions for project success. Innovations and strategies in project
management in each of the case study, including benefits to the
organization, are a great source of learning.
The book finally offers strategies for future projects with specific
recommendations for planning, implementation, people management
and risk management in project management. This collection of cases
would help the readers to see through the strategies that contribute to
success of a project. Working professionals and students would find
this book a useful reference material on project management.
CONTENTS INCLUDE:
Introduction to Project Management / Measuring Success of a
Project / Cases / Strategies for Future Projects
2010 / 118 Pages / PB / ` 240
ISBN: 978-81-7446-875-8 / 71/4x91/2
67
operations
management
Total Quality
Management
Text and Cases
G NAGALINGAPPA
MANJUNATH V S
This book has been written to
help the students in
understanding the TQM concepts in simple and easy
steps. All important concepts like Principles of TQM,
Statistical Process Control, Six Sigma, Business Process
Engineering, Benchmarking, Strategic Quality
Management, Kaizen, 5S Practices, Quality Function
Deployment, etc. are covered not only comprehensively
but also in an easy to understand manner. The
contributions of various Quality Gurus are also covered
in detail. To help the students in understanding the
applications of quality concepts, several mini cases and
illustrations are given in each chapter. Case studies that
cover concepts and uncover issues related to TQM are
also included at the end of the book.
Engineering students will find the technologies discussed
in this book interesting, while management students will
appreciate the practical applications of this subject in
achieving the business goals. This book would, therefore,
be of great help to both Engineering as well as
Management students.
Instructor Manual Available
2010 / 316 Pages / PB / ` 350
ISBN: 978-81-7446-892-5 / 71/4x91/2 TEXTBOOK
Materials
Management
RAJENDRA MISHRA
Indian Institute of Management,
Lucknow
CONTENTS INCLUDE:
PART - I / Materials Management - An Overview /
Inventory Systems for Independent Demand Items /
Inventory Systems for Dependent Demand Items /
Enterprise Resource Planning / PART - II / Purchase
Cycle, Standardization and Outsourcing / Purchase
Specification / Supplier Selection / Ordering /
Purchase Strategies / Understanding Price /
Negotiation / Supplier Management - Buyer-
Supplier Relation, Evaluation and Development /
PART - III / Logistics / Appendices / Index
Instructor Manual Available
2007 / 282 Pages / PB / ` 270
ISBN: 81-7446-514-6 / 71/4x91/2 TEXTBOOK
68
Exploring the Supply Chain
Theory and Practice
UPENDRA KACHRU, Professor, Fore School of
Management, New Delhi
CONTENTS INCLUDE:
Supply Chain and the Materials Function / Supply
Chain Management Basics / Supply Chain
Relationships / Supply Chain Design / Purchasing
Basics / Purchasing and Supplier Sourcing / Demand
Planning and Forecasting / Aggregate Planning and Inventory Management
/ Inventory Models / Work-in-Progress and Finished Goods Inventory /
Supply Chain Quality / Information Visibility in Supply Chains /
Transportation in Supply Chains / Warehouse Management and Operations
/ Location and Networking / Supply Chain Coordination and Performance
Instructor Manual Available
2009 / 728 Pages / PB / ` 495
ISBN: 978-81-7446-734-8 / 71/4x11 TEXTBOOK
Production and Operations
Management
Text and Cases
UPENDRA KACHRU, Professor, Fore School of
Management, New Delhi
CONTENTS INCLUDE:
OM Basics / Product and Product Design /
Supplement to Chapter 2: Economic Evaluation /
Process Selection and Design / Capacity Design and Planning / Supplement
to Chapter 4: Linear Programming / Facility Planning and Layout /
Supplement to Chapter 5: Transportation Problem / Forecasting
Techniques / Managing for Quality / Supplement to Chapter 7: Six Sigma
and Statistical Quality Control / Aggregate Planning / Supplement to
Chapter 8: Waiting Line Models / The Supply Chain / Supplement to
Chapter 9: Inventory and Inventory Models / MRP and Operations
Scheduling / Supplement to Chapter 10: Transportation Problem /
Productivity, Work Analysis and Job Design / Lean Manufacturing /
Project Management / Maintenance and Safety / Strategy and Operations
Strategy / Globalization and Operations / Case / Index
Instructor Manual Available
2006 / 828 Pages / PB / ` 495
ISBN: 978-81-7446-506-1 / 81/4x11 TEXTBOOK
Fundamentals of Air Transport
Management
P S SENGUTTUVAN, Airport Authority of India
CONTENTS INCLUDE:
Transportation/Aviation Growth and Development/
Aircraft Manufacturers - Airbus Industrie & The
Boeing Company/Economy and Aviation/Aviation
Management Structure/International Aviation
Principal Management/Aviation Supporting Organization /State
Regulatory Aviation Management - US, UK and India/Liberalization,
Privatization and Globalization in Civil Aviation Industry/Naresh
Chandra Committee Report - Road Map for the Civil Aviation Sector
(New National Civil Aviation Policy 2003)
2005 / 242 Pages / PB / ` 470
ISBN: 81-7446-459-X / 71/4x91/2 TEXTBOOK
operations
management
Operations Research
Decision Models Approach
S JAISANKAR, Faculty, School of Management, Sri
Krishna College of Engineeriing & Technology, Coimbatore
This book focuses on the need to demystify the subject
and makes it easy for students to grasp the principles
and details involved. It has been written in an easy
and understandable manner, specifically for the
beginners exposed to the subject for the first time.
Hence, it addresses specific requirements that lead to a good knowledge about
the subject. An attempt has also been made to explain things in a logical
progression, in the simplest possible way, so that neophytes may quickly grasp
the concepts and methodology.
A novel approach in the book is the illustrative use of computers with TORA
package, as a problem-solving tool. This will create awareness among the students
about the enormous problem-solving solutions through computers and also
help compare the results that are worked-out manually. It is hoped that the
readers will benefit enormously and develop a better insight and knowledge on
the subject matter.
CONTENTS INCLUDE:
Linear Programming: Formulation and Graphical Method / Linear
Programming: Analytical Methods / Transportation Model / Assignment
Model / Network Analysis PERT/CPM / Sequencing / Replacement Models
/ Queuing Theory / Game Theory / Simulation
2010 / 376 Pages / PB / ` 295
ISBN: 978-81-7446-880-2 / 71/4x91/2 Instructor Manual Available
Principles of Airport Economics
P S SENGUTTUVAN
2007 / 462 Pages / PB / ` 895
ISBN: 81-7446-523-5 / 71/4x91/2
Inventory Control Management
UPENDRA KACHRU
CONTENTS INCLUDE:
Operations Strategy / Inventory Basics / Forecasting Demand / Basic Inventory
Models / Inventory Systems under Risk / Aggregate Planning and Material
Planning / Material Requirements Planning (MRP I) / Work-in-Progress
and Manufacturing Resource Planning (MRP II) / Finished Goods Inventory
and Distribution Requirements Planning / Just in Time / Spare Parts
Management / Standardisation, Variety Reduction and Inventory Control
law
Labour Laws in
Brief
B D SINGH, Dean, Asia Pacific
Institute of Management, New
Delhi
A K SINHA
Law is an instrument to control, restrain and guide the
behavior and action of individuals and their groups in
a society. Law is a dynamic concept. It changes with
growing needs of the society. Developments in the
fields of technology, economy, etc., influence the society.
Every society, on its own, revises, reviews, refurbishes
and reinvents its legal concepts and civilized way of
living. The changes brought about by the Industrial
Revolution created some gaps, which forced the society
to invent a special class of legislation, known as Labour
Legislation.
This book exclusively talks about the Labour
Legislations. It introduces you to the entire panorama
of Indian labour legislations. The book traces all the
developments in the field from the British colonial
rule to the present day. It presents the acts and
amendments in simple language, while avoiding
excessive technicalities of the subject.
The study of ‘Labour Laws’ by management students
will help them to get glimpses of various acts of
legislation in our country. This will further enable them
to handle the business transactions in a better way. It
has become essential for the management students to
know the basics or fundamentals of the laws of the
land in order to assert their rights and also for the
TEXTBOOK
compliance of legal requirements of business
transactions.
CONTENTS INCLUDE:
Background / Regulative Legislation / Protective
Legislation / Wage Legislation / Social Security
Legislation / Miscellaneous Legislation
2011 / 212 Pages / PB / ` 220
ISBN: 978-81-7446-973-1 / 71/4x91/2 TEXTBOOK
Dictionary on
Legal Terms
SUDHANSHU JOSHI
2011 / 242 Pages / PB / ` 250
ISBN: 978-81-7446-985-4 / 51/2x81/2
69
law
third edition
Company Law
S S GULSHAN, Former Principal,
College of Business Studies, Delhi
University
This book offers a working account and in-depth analyses
of appropriate business laws, supplemented by practical
observations and numerous examples in the problematic
areas. The book assumes no previous knowledge of the
subject on the part of the reader and hence aims at complete
clarity and simplicity of exposition for the beginner, making
the text a practical self-learning guide. It offers concise and
relevant textual material interspersed with essential
information.
Other highlights:
A good range and variety of examples illustrating the
subject matter
The topics covered in each chapter are discussed under
suitable headings and sub-headings for easy
comprehension
To further enhance the utility of the book, an outline
of the topics discussed in each chapter is given at the
beginning of the chapter to help the readers instantly
locate the desired material
The third edition includes legal cases and references
updated up to 31st December, 2010. It also contains
important legal decisions, notifications, classifications and
SEBI regulations.
CONTENTS INCLUDE:
Nature, Extent and Administration of the Companies
Act, 1956 / The Company: Its Meaning and Nature /
Classification of Companies / Formation of a Company
/ Contracts / Memorandum of Association / Articles
of Association / Share and Share Capital / Prospectus
/ Public Deposits / Allotment of Shares / Membership
/ Calls on Shares / Transfer and Transmission of Shares
/ Investments, Loans, Borrowings and Debentures /
Accounts and Audit / Divisible Profits and Dividends
/ General Meetings and Proceedings / Inspection and
Investigation / Management of a Company-1 /
Management of a Company-2 / Company Secretary /
Sole Selling and Buying Agents / Books, Returns and
Reports / Prevention of Oppression and
Mismanagement / Compromises, Arrangements,
Reconstruction and Amalgamation / Winding up of
Companies / Miscellaneous Provisions / Service of
Documents and their Authentication / The
Depositories Act, 1996 / Company Law in a
Computerised Environment (E-Governance and E-
Filing) / Corporate Governance
2012 / 614 Pages / PB / ` 320
ISBN: 978-93-5062-061-8 / 71/4x91/2 TEXTBOOK
70
second edition
Labour Laws for Managers
B D SINGH, Dean, Asia Pacific Institute of
Management, New Delhi
This book has been written for students of
management in a simple and non-legal language.
It focuses on providing an easy-to-understand
information and analysis of labour laws. The first few chapters explain the
need for different labour laws. Each law contains a detailed background,
explaining the genesis for the enactment of that law. The emphasis has been
to outline the salient features in detail, giving case laws and practical examples
to make the concepts clear. An effort has been made to explain the basic
facts. The second edition of the book has been prepared with updated
information on Acts, wherever required.
CONTENTS INCLUDE:
Background / Regulative Legislation / Protective Legislation / Wage
Legislation / Social Security Legislations / Miscellaneous Legislation /
Emerging Trends in Labour Legislation / Labour Laws in China (in
Original) / Multiple Choice Questions and True/False Statements for
Important Acts
Instructor Manual Available
2012 / 508 Pages / PB / ` 350
ISBN: 978-93-5062-120-2 / 71/4x91/2 TEXTBOOK
fourth edition
Mercantile Law
S S GULSHAN, Former Principal, College of Business
Studies, Delhi University
This book has been written for the academic
requirements of students of business and for
practical usage by working managers. It focuses on clarifying topics and
concepts of mercantile law. Because of the clarity and simplicity of exposition
in the book, it can be used by the readers as self-teaching material, even if they
don’t have any previous knowledge of the subject. There is a good variety of
examples and all the topics of a chapter have been discussed under suitable
headings and sub-headings for easy comprehension. An outline of topics has
been given in the beginning of each chapter for easy location of the desired
material. In the fourth edition, the latest case laws have been added.
CONTENTS INCLUDE:
Business and its Environment / Meaning and Nature of Law / Law of
Contract / Law of Torts / Contracts of Guarantee and Indemnity /
Contracts of Bailment and Pledge / Contract of Agency / Law of
Partnership / Law of Sale of Goods / Law of Negotiable Instruments /
Law of Carriage of Goods / The Consumer Protection Act, 1986 / The
Competition Act, 2002 / Elements of Company Law / The Foreign
Exchange Management Act, 1999 / The Information Technology Act,
2000 / Law of Insurance / Law of Insolvency / Law of Arbitration and
Conciliation / Index
2012 / 728 Pages / PB / ` 450
ISBN: 978-93-5062-175-2 / 81/4x11 TEXTBOOK
 law

Intellectual Business Law

Property Rights for B.Com.
Text and Cases S S GULSHAN, Former Principal, College of Business
Studies, Delhi University
DR. R RADHAKRISHNAN,
Vice Chancellor, Anna CONTENTS INCLUDE:
University, Coimbatore Law of Contract / Contracts of Guarantee and Indemnity
DR. S. BALASUBRAMANIAN, / Contract of Bailment / Contract of Agency / Law of
Director, Centre for Partnership / Law of Sale of Goods / Law of Negotiable
Intellectual Property Rights, Instruments / Law of Information Technology
Anna University, Coimbatore 2008 / 374 Pages / PB / ` 200
FEATURES: ISBN: 978-81-7446-689-1 / 61/4x91/2
TEXTBOOK
Coverage of all IP rights, Patents, Design,
fourth edition
Copyrights, Trademark, Geographical indication
and IC Layout Business Law
Brief introduction of the emerging Cyber law in S S GULSHAN, Former Principal, College of Business
the wired century Studies, Delhi University
Chapter objectives and review questions for
This book is an assimilation of legal implications of
better understanding
provisions of the more important Acts on business
Detailed discussion on the difference of software strategies. With his extensive teaching and training
programme source codes from other traditional experience in the field of Legal Aspects of Business, Dr
creation rights
S S Gulshan has attempted to provide a comprehensive textbook on Business Law
Basic overview of some of the legal aspects of the with a practical approach.
IPR audit
This textbook provides not just a mere theoretical exposition of different Acts,
Role of Patent Management in activities of rather, it shows how the practical side of 'Business Law' operates. At the end of
enterprises every chapter, a part entitled 'Gaining Practical Experience' has been included for
CONTENTS INCLUDE: the guidance of both the present and the future managers. The book is a unique
Fundamentals of IPR / Patents / Trademarks / presentation of the theory as well as the practice of 'Business Law'.
Copyright / Industrial Designs / Geographical CONTENTS INCLUDE:
Indication / Trade Secret / Software Copyright / Business and its Environment / Meaning and Nature of Law / Law of Contract
IPR in International Scenario / Cyberlaw / Patent / Contracts of Guarantee and Indemnity / Contracts of Bailment and Pledge
Management / Audit Procedures / Contract of Agency / Law of Partnership / Law of Sale of Goods / Law of
2008 / 332 Pages / PB / ` 425 Negotiable Instruments / The Consumer Protection Act, 1986 / The
ISBN: 978-81-7446-609-9 / 71/4x91/2 TEXTBOOK
Competition Act, 2002 / The Foreign Exchange Management Act, 1999 /
Industrial Elements of Company Law / The Information Technology Act, 2000 / The
Patents Act, 1970 / The Copyright Act, 1957
Relations and Instructor Manual Available
Labour Laws 2012 / 620 Pages / PB / ` 475
ISBN: 978-81-7446-993-9 / 71/4x91/2 TEXTBOOK

B D SINGH, Dean, Asia Pacific

Institute of Management,
New Delhi
CONTENTS INCLUDE:
PART-I Background to Industrial Relations /
Evolution of Industrial Relations in India /
Changing Profiles of Major Stakeholders of
Industrial Relations in India / Management of
Conflict in Industry / Case Studies / PART-II
Background of Labour Legislations / Regulative
Legislations / Protective Legislations / Wage
Legislations / Social Security Legislations /
Miscellaneous Legislations / Emerging Trends in
Labour Legislations
Instructor Manual Available
2008 / 560 Pages / PB / ` 370
ISBN: 978-81-7446-620-4 / 71/4x91/2
Business and Corporate Laws
C L BANSAL, Management Development Institute, Gurgaon
This book has described the following categories of
business laws in a simple language: The Contract
Act, 1872 / The law relating to special contracts viz.,
indemnity and guarantee; bailment and pledge; and
agency / The Partnership Act, 1932 / The Sale of
Goods Act, 1930 / The Negotiable Instruments Act,
1881 / The Companies Act, 1956 / The Depositories
Act, 1996 / The Consumer Protection Act, 1986 /Intellectual Property Laws
relating to patents, copyrights and trade marks.
The various provisions in the above mentioned enactments have been explained
with the help of appropriate illustrations. A large number of decided cases have
been included to provide a practical insight into the technical applications of the
legal provisions. Practical problems alongwith hints have been given at the end
of each chapter.
2006 / 848 Pages / PB / ` 475
TEXTBOOK ISBN: 978-81-7446-473-6 / 71/4x91/2 TEXTBOOK
71
mathematics/
statistics
third edition third edition
Research Methodology Business Research
D K BHATTACHARYYA, Xavier Institute of
Management, Bhubaneshwar
Methods
S N MURTHY, Professor, RNS Institute of
Technology, Bangalore
U BHOJANNA, HOD, Department of
Management Science, RNS Institute of
Technology, Bangalore

Research means scientific and systematic search for knowledge on a
specific topic. Research methodology postulates scientific investigation.
It is an academic activity with technical connotations. It comprises
gathering, organising, assessing, deducing and arriving at a reasoned
conclusion. The approach of different researchers in formulating a
hypothesis, collecting data, analysis and summation is different. The
motives for research are also different. The research may be carried out
to gain new insights or just to throw light on a particular phenomenon.
The research contribution is shared with all for further analysis, testing
and contributions.
The students of management face several problems in comprehending
technical text on research methodology. This book 'Research
Methodology' has been prepared keeping in mind the students'
perspective. It targets to help management students understand the
technicalities involved in a research work.
The third revised and enlarged edition has been thoroughly changed
and enriched with new content in almost every unit. The main features
of the third edition include:
Each unit starts with a case or opening vignette and ends with a
case study
It has a student-friendly approach
It contains quality inputs, interesting industry examples, relevant
case studies and excellent pedagogy
CONTENTS INCLUDE:
Block 1: Introduction to Research Methodology / Research
Fundamentals and Terminology / Importance of Research in
Management Decisions / Defining Research Problems and
Formulation of Hypothesis / Research Design / Block 2: Methods
and Techniques of Data Collection / Methods and Techniques of
Data Collection / Sampling and Sampling Distribution / Attitude
Measurement and Scales / Block 3: Data Presentation and Analysis
/ Data Preparation and Preliminary Analysis / Statistical Analysis
and Interpretation of Data: Non-parametic Tests / Multivariate
Analysis of Data / Model Building and Decision Making / Block 4:
Report Writing and Presentation / Writing and Formatting of
Reports / Additional Statistics in Research / Statistical Tests in
Management Research / Block 5: Advanced Research Methodology
/ Factor Analysis / Computer Aided Research
2013/ 440 Pages / PB / ` 395
ISBN: 978-93-5062-176-9 / 71/4x91/2 TEXTBOOK
72
Special features of this book are:
It is written in an easy to understand manner.
To give the knowledge of tools and skills necessary to
solve business problems.
To help the students apply research techniques in a
changing marketing environment.
The book is divided into 25 chapters and the research techniques
and processes are well explained with illustrations.
CONTENTS INCLUDE:
Research Methodology and Market Research / Scientific
Method in Research / Organisation of Marketing Research
/ Research Process / Research Problem Formulation /
Research Design / Causal Research / Secondary Data /
Literature Review / Primary Data / Qualitative Techniques
of Data Collection / Sampling / Attitude Measurement
and Scaling Techniques / Data Processing and
Interpretation / Statistical Analysis of Business Research /
Markov Process / Hypothesis Testing / Time Series Analysis
/ Decision Theory / Research Report / Ethical Issues in
Business Research / Market Information System / Role of
Computers and Recent Trends in Business Research /
Application of Marketing Research / Guidelines for Project
Work / Case Studies in Indian Context
Instructor Manual Available
2010/ 512 Pages / PB / ` 400
ISBN: 978-81-7446-820-8 / 71/4x91/2 TEXTBOOK
second edition
Mathematics for
Economics and
Business
R S BHARDWAJ, Associate
Professor, Department of Economics,
Shivaji College, Delhi University
CONTENTS INCLUDE:
Analytical Geometry / Matrix Algebra / Sets, Functions,
Sequence and Series / The Derivative / The Maxima and
Minima / Functions of more than One Variable and their
Derivatives / Maxima, Minima of Functions of more than
one Variable / Integration/Mathematics of Finance / Linear
Programming
2005 / 570 Pages / PB / ` 325
ISBN: 81-7446-450-6 / 71/4x91/2 TEXTBOOK
 mathematics/
statistics
Mathematics Probability and
and Statistics for Combinatorics
Business D P APTE, Maharashtra Institute of
Technology, Pune
R S BHARDWAJ, Associate Professor,
Department of Economics, Shivaji College,
Delhi University

The book introduces some elementary quantitative techniques CONTENTS INCLUDE:

from the areas of Mathematics and Statistics to the students of
B.Com programme of various Indian Universities. The subject
matter is presented in a simple form so as to enable the reader to
easily understand and apply the techniques to the real life
situation. These are two parts of the book. Part A deals with
Mathematical techniques and Part B deals with Statistical
techniques. The book contains a large number of solved and
unsolved questions at the end of each topic that provide a source
of practice to the students.
CONTENTS INCLUDE:
Part A: Business Mathematics / Matrices and Determinants
/ Functions and their Graphs / Limits and Continuity / The
Derivative / The Maxima and Minima / Integration /
Mathematics of Finance / Part B: Business Statistics /
Introduction / Measures of Central Tendency / Measures of
Dispersion / Correlation / Regression Analysis / Index
Numbers / Analysis of Time Series
2012 / 730 Pages / PB / ` 395
ISBN: 978-93-5062-171-4 / 81/4x11
Statistical Tools
for Managers
Using MS Excel
D P APTE, Maharashtra Institute of
Technology, Pune
CONTENTS INCLUDE:
Statistics and Decision-making / Collection, Processing and
Presentation of Data / Measure of Central Tendency /
Measures of Variability, Skewness and Kurtosis /
Fundamentals of Probability / Random Variables and
Probability Distributions / Sampling Design and Theory of
Sampling / Estimation for Decision-making / Basic Concepts
of Hypotheses Testing / Test of Hypothesis: Testing for
Population Parameters / Hypothesis Testing: The comparison
of Two Populations / Correlation and Association /
Regression / Analysis of Variance (ANOVA) / Appendices
Instructor Manual Available
2009 / 700 Pages / PB / ` 430
ISBN: 978-81-7446-697-6 / 81/4x11
Combinatorics I / Combinatorics II / Combinatorial Identities /
Probability / Random variables / Standard Discrete Probability
Distributions / Standard Continuous Probability Distributions /
Jointly Distributed Random Variables / Advanced Counting
Techniques / Generating Functions
2007 / 490 Pages / PB / ` 395
ISBN: 81-7446-520-0 / 71/4x91/2 TEXTBOOK
Quantitative Techniques
for Management
Computer based Problem Solving
S JAISANKAR, Faculty, School of Management,
Sri Krishna College of Engineeriing &
Technology, Coimbatore
CONTENTS INCLUDE:
Linear Programming: Formulation and Graphical Method / Linear
Programming: Simplex Method / Transportation Model /
Assignment Model / Network Analysis PERT-CPM / Sequencing
/ Replacement Models / Queuing Theory / Game Theory /
Simulation / Appendix
Instructor Manual Available
2005 / 318 Pages / PB / ` 320
ISBN: 81-7446-457-3 / 71/4x91/2 TEXTBOOK
Research Methodology for
Management and Social
Sciences
ADITHAM BHUJANGA RAO
CONTENTS INCLUDE:
Introduction / Hypothesis and Research Design / Research
Methods and Research Methodology / Collection of Data /
Measurement and Scaling Techniques / Sampling Techniques /
Processing and Analysing of Data / Testing of Hypothesis: Parametric
Tests / Testing of Hypothesis: Non-parametric Tests / Analysis of
Variance / Interpretation of Data / Research Report Writing / Use
of Computer in Research / Statistical Formulae and Notes
TEXTBOOK 2008 / 342 Pages / PB / ` 250
ISBN: 978-81-7446-612-9 / 71/4x91/2 TEXTBOOK
73
mathematics/
statistics
Research Quantitative Methods in
Methods in Management
Business Problems and Solutions
R NANDAGOPAL, Director,
R SELVARAJ
PSG Institute of Management,
PSG College of Technology
K ARUL RAJAN, Senior
Lecturer, PSG Institute of
Management
N VIVEK, Lecturer, PSG Highlights of the book:
Institute of Management This book is student-friendly
CONTENTS INCLUDE: No need to refer any other book
Introduction to Business Research / Research Covers all the chapters specified in the syllabus
Process / Scaling Techniques / Data Files and
Enough examples are given under each chapter
Coding Data / Starting SPSS / Frequency
A good number of exercise problems with answers to practice
Distribution and Descriptive Statistics Using
SPSS / Manipulating the Data / Cross- Simple and clear steps in arriving the answers
Tabulations Using SPSS / Using SPSS to Perform Latest five years question papers of Bharathiar and Anna University are solved
't' Test / One Way ANOVA Using SPSS / and annexed at the end of the book
Correlation Using SPSS / Using SPSS to Perform Written in simple language so that students of all level can understand.
Chi-Square / Simple Regression Analysis / 2-
CONTENTS INCLUDE:
Way and 3-Way ANOVA / Cluster Analysis / Functions / Mathematics of Finance / Differentiation / Integration / Measures
Conjoint Analysis / Discriminant Analysis / Factor of Central Tendency / Measures of Dispersion / Correlation and Regression /
Analysis / Multi-Dimensional Scaling / Non- Index Numbers and Time Series / Testing of Hypothesis / Theoretical
Parametric Tests Distribution
2007 / 208 Pages / PB / ` 300
ISBN: 81-7446-528-6 / 71/4x91/2 2008 / 444 Pages / PB / ` 345
TEXTBOOK ISBN: 978-81-7446-630-3 / 71/4x91/2 TEXTBOOK
second edition
Business Business Research Methods
Statistics A Practical Approach
SHEILA CAMERON
R S BHARDWAJ, Reader,
Department of Economics, DEBORAH PRICE
Shivaji College, Delhi
University

CONTENTS INCLUDE:
Introduction / Functions, Importance,
CONTENTS INCLUDE:
Limitations and Distrust of Statistics / Statistical
PART 1 FROM FIRST IDEAS TO POSSIBLE TOPICS / Practical business
Investigation / Census and Sample Investigation
research: an overview / The complexities of business research / The
/ Collection, Editing and Analytical Tools of Data
investigative process / Stakeholder, power and ethics / Considering possible
/ Classification and Tabulation of Data /
topics / PART 2 TOWARDS A RESEARCH PROPOSAL / Exploring the
Diagrammatic Presentation / Graphic
literature / Writing a literature review / Research questions and purposes /
Presentation / Measures of Central Tendency /
Data, evidence and sampling / Choosing a research method / Crafting a
Measures of Dispersion / Moments, Skewness
research proposal / PART 3 DATA COLLECTION / Producing a research
and Kurtosis / Correlation / Regression Analysis
project from secondary data / Case study research / Action-oriented research
/ Index Numbers / Analysis of Time Series /
and Action Research / Questionnaires / Interviews / Focus groups and
Theory of Attributes / Probability / Probability
workshops / PART 4 DATA ANALYSIS / Grounded Theory / Content analysis
Distribution of a Random Variable and Decision
/ Representing quantitative data / Inferential statistical analysis / Drawing
Analysis / Theoretical Probability Distributions
valid conclusions / PART 5 ESSENTIAL RESEARCH SKILLS / Managing
/ Sampling Distributions / Statistical Inference /
the project / Managing client relationships / Learning and reflection / Writing
Analysis of Variance / Multiple Linear Regression
about research
/ Statistical Quality Control / Non-parametric
Tests of Hypothesis / Appendix Instructor Manual Available
2008 / 774 Pages / PB / ` 340 2010 / 610 Pages / PB / ` 425
ISBN: 978-81-7446-679-2 / 71/4x91/2 TEXTBOOK ISBN: 978-81-7446-878-9 / 81/4x11
74
 strategic
management
second edition Recipient of ISTD - ONGC Book Award 2004-2005
Strategic Management Strategic Management
Text and Cases Concepts and Cases
V S P RAO UPENDRA KACHRU, Professor, Fore School
of Management, New Delhi

CONTENTS INCLUDE:
Basic Concepts / Basic Concepts /
Strategic Intent / Generic Tools of
The new edition of the best-selling book makes every effort to
Analysis / Strategic Analysis / Strategic
comprehensively cover the competitive scenario prevailing to convey Analysis—The Business Environment / The Internal
the intricacies involved in Strategic Management. It provides academic Environment / Tools for Strategic Analysis / Strategic Choice
and practical insights through a number of case studies, based on / Strategic Choice—Grand Strategies / Competitive
real-life corporate experiences. To understand the practical side of Strategies—Business Unit Strategy / Strategy Evaluation and
the subject matter, the most recent explanations from corporate chiefs Selection / Strategy Implementation / Implementation:
have been intermeshed with the theoretical inputs provided by Structure and Culture / Resource Allocation, Evaluation and
respected and reputed management experts. In its new edition, it Control / Governance and Change / Case Studies
brings together the latest concepts, evolving theories, emerging Includes case material of IIM, Ahmedabad
philosophies and practical insights.
Instructor Manual Available
The highlights of the book include: 2005 / 804 Pages / PB / ` 440
ISBN: 978-81-7446-424-8 / 81/4x11 TEXTBOOK
Management Insight: Each chapter begins with management insight,
which provides a general understanding of the topic discussed.
Real-world Examples: Each chapter integrates theory with practices
Business Analytics
and demonstrates a real-life scenario. TAPAN K PANDA
References: Carefully selected references appended to each chapter
are a value addition to the book.
Personality Profiles: Personality sketches of leading corporate heroes
have also been provided at appropriate places, illustrating the manner
in which they fought against heavy odds and emerged as winners in 2013 / 256 Pages / PB / ` 450
the end. ISBN: 978-93-5062-277-3 / 71/4x91/2

Review Questions: The questionnaire aids understanding of the

topic providing insight into reader's understanding.
Concluding Case: Each chapter contains a thoroughly researched
Strategic Management
and widely acclaimed case picked up from corporate instance, relevant and Business Policy
to the topic in question Text and Cases
Student-oriented Text: The subject has been presented in an
C APPA RAO
authoritative yet simple and lucid manner, keeping the unique
B PARVATHISWARA RAO
requirements of students in mind.
K SIVARAMAKRISHNA
CONTENTS INCLUDE:
Overview of Strategic Management / Strategic Intent: Vision,
Mission and Objectives / External Analysis / Industry Environment
Analysis / Internal Analysis / Corporate Level Strategy: Integration This book presents the fundamental concepts of Strategic
and Diversification / Stability and Retrenchment Strategies / Management with current examples and illustrations in simple,
Corporate Restructuring, Mergers, Acquisitions and Takeovers / lucid and student-friendly manner. The main feature of this book
Global Strategy / Business-level Strategy / Strategic Analysis and is a comprehensive coverage of popular analytical frameworks,
Choice / Strategy Implementation – Structural Issues / such as:
Behavioural Issues In Strategy Implementation / Functional Level SWOT Analysis / Porter's Five Forces Model / Ansoff's Product/
Strategies: Operations Strategy / Financial Strategy / Marketing Market Grid / Value Chain Analysis / BCG Matrix
Strategy / Human Resource Strategy / Ethics, Values, Corporate
The book is very useful for the courses, such as, MBA, PGDBA,
Governance, Social Responsibilities and Social Audit / Strategy
BBA, BBM and other professional programmes at graduate and
Evaluation and Control / Knowledge Management, Technology,
postgraduate level.
Innovation and Entrepreneurship
Instructor Manual Available
2013 / 636 Pages / PB / ` 475
ISBN: 978-93-5062-316-9 / 81/4x11 2008 / 628 Pages / PB / ` 425
TEXTBOOK ISBN: 978-81-7446-668-6 / 71/4x91/2 TEXTBOOK
75
strategic
management backlist

Strategic Service Indian Automobile Industry

Management Prospects and Retrospects
DR K KUMAR RAJA
R D SHARMA
DR D PANDU RANGA RAO
HARDEEP CHAHAL
SANDEEP TANDON

2008 / 234 Pages / PB / ` 495

ISBN: 978-81-7446-662-4 / 71/4x91/2

The book comprises of 27 select papers divided in three

sections viz, Human Resource Development, Marketing Indian Power Sector
and Business Performance, related to varied services and Challenge and Response
business organisations operating in sectors such as
banking, education, health, information, R V SHAHI
manufacturing, etc.
The papers, focusing on empirical research covering
varied sectors such as banking, education, healthcare, 2005 / 710 Pages / HB / ` 450
tourism, logistics, information technology, agriculture, ISBN: 81-7446-369-0 / 61/4x91/2
etc., draw the attention of people towards contemporary
topics such as corporate governance, forensic accounting, Role of Library towards Education,
neural networking, knowledge management,
organisational citizenship, etc. besides viewing significant Research and Training
core issues such as market orientation, service quality, EDITED BY
customer satisfaction, organisational performance, retail DR. R NANDAGOPAL, Professor and Director, PSG Institute
management, etc. of Management, PSG College of Technology, Coimbatore,
India, B SIVAKUMAR, Head – Learning Resource Centre,
This book will prove to be a great source of knowledge PSG Institute of Management
to academicians, students and professionals who will
get acquainted with varied research-oriented papers and 2008 / 280 Pages / PB / ` 450
ISBN: 978-81-7446-595-5 / 71/4x91/2
will also understand the unfolding dynamics of business
functions.
2010 / 302 Pages / PB / ` 450 Customer Satisfaction Delight
ISBN: 978-81-7446-891-8 / 71/4x91/2
The Success Mantra of the 21st Century
Strategic B N DASTOOR
Management and
Business Policy
NITIN BALWANI, Associate Vice 2008 / 128 Pages / PB / ` 150
ISBN: 978-81-7446-633-4 / 71/4x91/2
President, Research & Analytic,
Southern Land Global Services,
Mumbai Global Competitiveness
DR. AJITABH

CONTENTS INCLUDE:
Introduction to Strategic Management /
Understanding External Environment /
Understanding Internal Environment / Establishing
Strategic Focus / Corporate Strategy / Business- 2008 / 222 Pages / PB / ` 320
ISBN: 978-81-7446-608-2 / 71/4x91/2
level Strategy / Competitive Strategies /
Implementing Strategies I: Management /
Implementing Strategies II: Organisational Issues / Unleashing the Manager Within
Strategic Evaluation and Control Timeless Tips for Terrific Results
Instructor Manual Available
M M KHAN
2002 / 334 Pages / PB / ` 400
ISBN: 81-7446-273-2 / 71/4x91/2 TEXTBOOK 2005 / 162 Pages / PB / `175
ISBN: 81-7446-460-3 / 61/4x91/2
76
 backlist

Creating Lasting Value Handbook of Business

ALL INDIA MANAGEMENT ASSOCIATION Plans
EDITED BY
SANJIV MITTAL, SOMA ARORA,
AKANKSHA GUPTA

2009 / 220 Pages / PB / ` 450 2009 / 724 Pages / PB / ` 795

ISBN: 978-81-8323-038-4 / 61/4x91/2 ISBN: 978-81-7446-739-3 / 71/4x91/2

Storming the Global Rural Markets

Business Understanding Consumers &
Rise of the Asian Tigers Developmental Issues
BISWAJEET PATTANAYAK EDITED BY
PHALGU NIRANJANA SANAL KUMAR VELAYUDHAN
KALYAN SHANKAR RAY GUDA SRIDHAR
SUMITA MISHRA 2010 / 278 Pages / PB / ` 450
ISBN: 978-81-7446-834-5 / 71/4x91/2
2009 / 418 Pages / PB / ` 595
ISBN: 978-81-7446-788-1 / 61/4x91/2

BPO/KPO Management
IT & Business An Industry Perspective
Intelligence EDITED BY
EDITED BY R GOPAL
R K JENA PRADIP MANJREKAR

2008 / 356 Pages / PB / ` 595

2009 / 294 Pages / PB / ` 495 ISBN: 978-81-7446-672-3 / 71/4x91/2
ISBN: 978-81-7446-715-7 / 71/4x91/2

Performance Measurement and Globalization

Management Creating a Boundaryless HR
EDITED BY: G K SURI, IMI, New Delhi
HR Practitioners’ Perspective
C S VENKATA RATNAM, Director, IMI
N K GUPTA EDITED BY
2004 / 322 Pages / PB / ` 295 SUBIR VERMA
ISBN: 81-7446-395-X / 51/2x81/2
2009 / 164 Pages / PB / ` 295

Managing New India ISBN: 978-81-7446-736-2 / 61/4x91/2

ALL INDIA MANAGEMENT ASSOCIATION

2007 / 164Pages / PB / ` 350
ISBN: 978-81-8323-029-2 / 61/4x91/2
Public Governance Dividends
The Road Ahead
Innovate, Restructure, Reorganize ALL INDIA MANAGEMENT ASSOCIATION
2006 / 184 Pages / PB / ` 250
Challenges for India Inc. ISBN: 81-8323-013-X / 51/2x81/2
ALL INDIA MANAGEMENT ASSOCIATION
2009 / 176 Pages / PB / ` 350
ISBN: 978-81-8323-037-7 / 61/4x91/2 Innovate, Restructure, Reorganize
Challenges for India Inc.
A Dictionary of Strategic Management ALL INDIA MANAGEMENT ASSOCIATION
AJIT PRASAD, IMI, Delhi 2009 / 118 Pages / PB / ` 240
2002 / 344 Pages / PB / ` 200 ISBN: 978-81-8323-036-0 / 61/4x91/2
ISBN: 81-7446-300-3 / 51/2x81/2
77
backlist

Navigating Glocalisation Mastering Change for

through Quality Initiatives Organizational Excellence
EDITORS EDITED BY
I C GUPTA S S BHAKAR, Director, Prestige Institute of
ANUKOOL MANISH HYDE Management, Gwalior

2008 / 606 Pages / PB / ` 750

ISBN: 978-81-7446-594-8 / 71/4x91/2 2007 / 464 Pages / PB / ` 595
ISBN: 978-81-7446-581-8 / 71/4x91/2

Emerging Issues in Emerging Trends in Retail

Business Management Management
EDITED BY N PANCHANATHAM
K S THAKUR, Professor & Dean, Jiwaji R GNANAGURU
University, Gwalior

2008 / 210 Pages / PB / ` 350 2008 / 628 Pages / PB / ` 750

ISBN: 978-81-7446-615-0 / 71/4x91/2 ISBN: 978-81-7446-604-4 / 71/4x91/2

Human Resource Knowledge Management

Management for Competitive A Global Perspective
Advantage TAPAN K PANDA
EDITORS
K RAMESH, B S MURTHY,
K SIVARAMAKRISHNA, 2008 / 222 Pages / PB / ` 450
G V V VIJAYA KUMAR ISBN: 978-81-7446-621-1 / 71/4x91/2
2009 / 242 Pages / PB / ` 395
ISBN: 978-81-7446-714-0 / 71/4x91/2

Building Brands in the Indian Market Corporate Social Responsibility

Concepts and Cases
TAPAN K PANDA, IIM, Indore
2004 / 482 Pages / PB / ` 450 The Indian Experience
ISBN: 81-7446-391-7 / 61/4x91/2 EDITED BY
C V BAXI, Professor, Management Development Institute, Gurgaon
The Healthy Office AJIT PRASAD, Professor, Economics and Strategy, IMI, New Delhi
Creating a Healthy Office Environment 2005 / 536 Pages / PB / ` 450
ISBN: 81-7446-449-2 / 61/4x91/2 TEXTBOOK
R M MEHRA
2006 / 248 Pages / PB / ` 275
ISBN: 81-7446-463-8 / 51/2x81/2
Theory and Practice of Case Method of
Instruction
Marketing to Rural Consumers Text and Cases
Understanding and Tapping the Rural Market Potential
EDITED BY
EDITED BY B BHATTACHARYYA, Director General, IILM
SANAL KUMAR VELAYUDHAN 2007 / 247 Pages / PB / ` 395
GUDA SRIDHAR ISBN: 81-7446-558-8 / 71/4x91/2
2009 / 366 Pages / PB / ` 400
ISBN: 978-81-7446-720-1 / 71/2x91/2
Economic Freedom for States of India 2007
The New Manager BIBEK DEBROY, Professor, IMI, Delhi
ALL INDIA MANAGEMENT ASSOCIATION LAVEESH BHANDARI, Director, Indicus Analytics
2008 / 138 Pages / PB / ` 450
ISBN: 978-81-8323-034-6/ 61/4x91/2 2008 / 50 Pages / PB / ` 100
ISBN: 978-81-7446-597-9 / 61/4x91/2
78

Floriculture Marketing
in India
DEBASHISH SENGUPTA
RAJ KAMAL
2009 / 146 Pages / PB / ` 225
ISBN: 978-81-7446-789-8 / 71/4x91/2
Sustaining Shareholder
Value
Role of Investors and Regulations
EDITORS
SHANTANU MEHTA
NEERAJ AMARNANI
2009 / 542 Pages / PB / ` 795
ISBN: 978-81-7446-803-1 / 71/4x91/2
Sustaining Shareholder
Value
Corporate Finance Practices
EDITORS
SHANTANU MEHTA
NEERAJ AMARNANI
2009 / 520 Pages / PB / ` 795
ISBN: 978-81-7446-802-4 / 71/4x91/2
Transforming Present
Economic Challenges
into Global Prosperity
EDITED BY
NISHITH DUBEY, IRA BAPNA
2010 / 400 Pages / PB / ` 550
ISBN: 978-81-7446-824-6 / 71/4x91/2
Strategies of
Developing Countries
Opportunities & Challenges
EDITORS
SANJAY DUBEY, RAJENDRA JAIN
2009 / 314 Pages / PB / ` 495
ISBN: 978-81-7446-749-2 / 71/4x91/2
Managing Diversity
The Challenges for India Inc.
ALL INDIA MANAGEMENT ASSOCIATION
2008 / 190 Pages / PB / ` 350
ISBN: 978-81-8323-032-2 / 61/4x91/2
backlist
Partners in Success
Strategic HR and Entrepreneurship
EDITORS
NINA MUNCHERJI, Chairperson, Nirma International
Conference on Management
C GOPALAKRISHNAN, Chairperson, Nirma
International Conference on Management
UPINDER DHAR, Director, J K Lakshmipat University,
Jaipur
2009 / 730 Pages / PB / ` 795
ISBN: 978-81-7446-701-0 / 71/4x91/2
Creating Wealth through
Strategic HR and
Entrepreneurship
EDITORS
C GOPALAKRISHNAN, Chairperson, Nirma
International Conference on Management
NINA MUNCHERJI, Chairperson, Nirma International
Conference on Management
UPINDER DHAR, Director, J K Lakshmipat University,
2009 / 612 Pages / PB / ` 695
Jaipur
ISBN: 978-81-7446-702-7 / 71/4x91/2
Value based Management for
Organizational Excellence
EDITORS
SANTOSH DHAR,UPINDER DHAR, RAJESH K JAIN,
SAPNA PARASHAR
2009 / 278 Pages / PB / ` 395
ISBN: 978-81-7446-711-9 / 71/4x91/2
Emerging Financial Markets
EDITED BY
DR. R NANDAGOPAL, Professor and Director, PSG
Institute of Management, PSG College of Technology,
Coimbatore, India
DR. V SRIVIDYA, Assistant Professor, PSG Institute of
Management, PSG College of Technology, Coimbatore,
India
2007 / 300 Pages / PB / ` 450
ISBN: 978-81-7446-583-2 / 71/4x91/2
IT Enabled Practices and
Emerging Management
Paradigms
EDITORS
I C GUPTA, DEEPAK JAROLIYA
2008 / 376 Pages / PB / ` 595
ISBN: 978-81-7446-676-1 / 71/4x91/2
79
backlist

Real Estate Market Globalization and

New Economy New Business Sectoral Development
BISWAJIT DAS, IBAT, Bhubaneswar EDITED BY
ASHIS KUMAR PANI, XLRI, Jamshedpur RAJ AGRAWAL
RASHMI BANGA
2005 / 394 Pages / PB / ` 420 A N BHATTACHARYA
ISBN: 81-7446-444-1 / 71/4x91/2 TEXTBOOK
2009 / 360 Pages / PB / ` 495
ISBN: 978-81-7446-669-3 / 61/4x91/2

Future of Work Personality Development

Mastering Change Planning your Success in Campus
EDITORS Interviews and Job Fairs
PRITAM SINGH
JYOTSNA BHATNAGAR G SUBRAHMANYAM
ASHA BHANDARKER V KRISHNA MOHAN
all at MDI, Gurgaon V V VARA PRASAD
2008 / 92 Pages / PB / ` 125
2006 / 394 Pages / PB / ` 595 ISBN: 978-81-7446-686-0 / 61/4x91/2
ISBN: 81-7446-502-2 / 71/4x91/2

international
The Creation of the title
University of KwaZulu-Natal
Reflections on a Merger and Transformation Experience
EDITED BY
MALEGAPURU W. MAKGOBA
and
JOHN C. MUBANGIZI

The University of KwaZulu-Natal (UKZN), created through the merger of the erstwhile (white)
University of Natal (UN) and the (Indian) University of Durban Westville (UDW), is one of the
first sets of institutions to be merged in South Africa.
This book is an attempt to reflect on and record the challenges involved in creating a new institution.
It provides an invaluable insight into the mechanics and challenges of the institutional restructuring
process in all its complexity. It is an important contribution to the comparative literature on education
policy, in general, and restructuring of higher education, in particular. This book would form an authoritative and useful reference
framework for transformation initiatives that are yet to emerge in a rapidly changing and developing country.
“There is little doubt that this book, reflecting on the dynamics, challenges, strategies and solutions that characterised the historical feat of merging these [two]
institutions, will form an authoritative and useful reference framework for transformation initiatives that are yet to emerge in our rapidly changing and
developing country.”
Dr Vincent Maphai
University of KwaZulu-Natal Chair of Council (2004 - 2007)
“The UKZN merger was the most studied of all mergers in South Africa.”
Professor Mbudzeni Sibara
Former Head of the Department of Education Merger Unit
“All of us who have the interest of higher education at heart, welcome the way in which the merger [of the University of KwaZulu-Natal] has been handled.”
Kader Asmal
Professor Extraordinary, University of the Western Cape,
$ 35
Minister of Education (1999 - 2004)
ISBN: 978-81-7446-841-3
80
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