“

CMO Labs designs

strategy to bridge the
gap between technology
and desired business
outcomes.

Proprietary and Confidential to CMO Labs 3/1/19

”
We Provide Services To Data-Driven Marketers
Multidisciplinary team: Maximize your return on
• Marketing Tealium:
• Strategy • Planning, implementing and
optimizing Tealium installations
• Analytics
• Defining and validating quality
• Data data from many sources
• Technology • Creating dashboards, decision
tools and insights
• Activating personalized and
performing messaging
Proprietary and Confidential to CMO Labs February 27, 2019
3
Extensive experience in
digital transformation:
• Working with people, then
technology
• Focusing on small wins to take
giant steps
• Providing measurable returns
Data Integration Partners 4

Certified Partner Certified Partner Certified Partner

Behavior Stitching Measurement Stitching Omnichannel Identity Stitching

• Customer Data Platform • Merging • Universal ID
• Real-time Segmentation • Modeling • Personalization Across
and Action Engine • Measuring Devices, Locations,
• Tag and Event Management • Attributing Online/Offline
• Marketing “Source of Truth” • Optimizing Spend • Single User Identity Graph

Proprietary and Confidential to CMO Labs February 27, 2019

Benefits For You 5

1.
1 Better effectiveness and efficiency
2.
2 Better customer experience
3.
3 Data control, customer preferences
and compliance
4.
4 Unified view of customers and
results
5.
5 Integration of disparate systems
and channels
6
6. Machine learning- and AI-
readiness

Proprietary and Confidential to CMO Labs February 27, 2019

Tealium Success Stories 6

Proprietary and Confidential to CMO Labs February 27, 2019

 7

Why CMO Labs?

Proprietary and Confidential to CMO Labs February 27, 2019

 8

Our Philosophy

M.V.P – A.S.A.P Agile Everywhere One with your Team Demos, Often Quality Throughout
We help you think long- Agile is not just for We immerse ourselves in Working demos and QA, automated tests
term, while launching engineering, we use it for your business and work screen shots show and continuous
your reporting system ideation and design too. side-by-side with your forward progress every integration…not just
quickly. team day. buzzwords, they’re in
our DNA.

Proprietary and Confidential to CMO Labs February 27, 2019

Our Experience 9

Proprietary and Confidential to CMO Labs February 27, 2019

 Thank you!

hello@cmolabs.io / 415.795.8885
Proprietary and Confidential to CMO Labs January 16, 2019