CITY PREMIER COLLEGE

DATA ANALYSIS AND INTERPRETATION

On visiting Dominos and Pizza Hut I had the opportunity to interact with lot of customers All
the analysis is based upon the customers of Nagpur (Tier II city) perceptions may change in
different cities where the competition is more. For example, in Mumbai these two pizza
outlets faces stiff competition with other pizza companies (US Pizza, Smoking Joe’s, Papa
John’s, Garcia’s) which do not exist in Nagpur.

Q1. How often do you visit pizza hub?

Sample Size (in %)

a. Once a month 6 12
b. Twice a month 24 48
c. Once a week 15 30
d. Rarely 5 10
Total 50 100

Once a month
Twice a month
Once a week
Rarely

According to the study

 12% customers visit to pizza hub once a month.

 28% customers visit to pizza hub twice a month.

 30% customers visit to pizza hub once a week

 10% customers visit to pizza hub rarely.

28
 CITY PREMIER COLLEGE

Q2. Which hub do you prefer the most?

Sample Size (in %)

a. Domino’s 32 64
b. Pizza hut 15 30
c. Others 3 6
Total 50 100

% customer preference

Domino's
Pizza hut
Others

According to the study :

 People prefer Domino’s the most as compared to Pizza hut and others.

29
 CITY PREMIER COLLEGE

Q3. What kind of pizza do you prefer?

Sample Size (in %)

a. Vegetarian 12 24
b. Non-vegetarian 28 56
c. Depends on mood 10 20
Total 50 100

% customer preference

Vegetarian
Non-vegetarian
Depends on mood

According to the study :

 People prefer non-vegetarian more and then vegetarian.

 Some also depend on their mood.

30
 CITY PREMIER COLLEGE

Q4. What kind of crust do you prefer?

Sample Size (in %)

a. Thick 29 58
B. Thin 21 42
Total 50 100

% customer preference

Thick
Thin

According to the study :

 People prefer thick crust more than thin crust.

31
 CITY PREMIER COLLEGE

Q5. How do you prefer your pizza?

Sample Size (in %)

a. With cheese only 8 16
B. With toppings only 7 14
c. With cheese and toppings 35 70
Total 50 100

% customer preference

With cheese only

With toppings only
With cheese and toppings

According to the study

 People prefer pizza with cheese and toppings more.

32
 CITY PREMIER COLLEGE

Q6. Do you prefer coke/Pepsi with pizza?

Sample Size (in %)

a. Yes 18 36
B. No 14 28
c. Sometimes 18 36
Total 50 100

% customer preference

Yes
No
Sometimes

According to the study

 People prefer coke with pizza always and the other sometimes as some don’t.

33
 CITY PREMIER COLLEGE

Q7. Where do you think is good customer-employee interaction?

Sample Size (in %)

a. Domino’s 9 18
B. Pizza hut 39 78
c. Others 2 4
Total 50 100

% customer preference

Domino's
Pizza hut
Others

According to the study :

 People think Pizza hut has good customer-employee interaction as compared to

Domino’s

34
 CITY PREMIER COLLEGE

Q8. Which do you think has the fastest home delivery?

Sample Size (in %)

a. Domino’s 38 76
B. Pizza hut 8 16
c. Others 4 8
Total 50 100

% customer preference

Dmino's
Pizza hut
Others

According to the study :

 People think Domino’s has the fastest delivery amongst its competitors.

35
 CITY PREMIER COLLEGE

Q9. Which do you think one provides the exact size of pizza needed?

Sample Size (in %)

a. Domino’s 23 46
B. Pizza hut 22 44
c. Others 5 10
Total 50 100

% customer preference

Domino's
2nd Qtr
3rd Qtr
4th Qtr

According to the study

 People feel Domino’s has the exact size of pizza needed.

36
 CITY PREMIER COLLEGE

Q10. Which one do you think has more outlets in Nagpur?

Sample Size (in %)

a. Domino’s 44 88
B. Pizza hut 3 6
c. Others 3 6
Total 50 100

% customer preference

Domino's
Pizza hut
Others

According to the study

 People think Domino’s has more outlets in Nagpur.

37
 CITY PREMIER COLLEGE

Q11. Where is the best quality of service provided?

Sample Size (in %)

a. Domino’s 40 80
B. Pizza hut 7 14
c. Others 3 6
Total 50 100

% customer preference

Domino's
Pizza hut
Others

According to the study :

 People consider Domino’s provides best quality of service.

 As compared to pizza hut, Domino’s has much better quality of service.

38
 CITY PREMIER COLLEGE

Q12. The best offers made available to you by?

Sample Size (in %)

a. Domino’s 41 82
B. Pizza hut 5 10
c. Others 4 8
Total 50 100

% customer preference

Domino's
Pizza hut
Others

According to the study

 We can interpret from the chart that Domino’s provides more offers, discounts and

freebies.

39
 CITY PREMIER COLLEGE

Q13. Rate the companies in the following criteria:-

Taste Domino’s Pizza hut

Ratings 1 2 3 4 5 Total 1 2 3 4 5 Total
Sample size 0 2 6 20 22 50 2 5 16 17 10 50
(in %) 0 4 12 40 44 100 4 10 32 34 20 100

% customer % customer
preference for preference for
Domino's Pizzahut

1 star 1 star

2 stars 2 stars

3 stars 3 stars

4 stars 4 stars

5 stars 5 stars

According to the study :

 Customers rated 4% for 1 star, 10% for 2 stars, 32% for 3 stars, 34% for 4 stars &

20% for 5 stars to Pizza hut for taste criteria.

 Customers rated 4% for 1 star, 10% for 2 stars, 32% for 3 stars, 34% for 4 stars &

20% for 5 stars to Pizza hut for taste criteria.

40
 CITY PREMIER COLLEGE

Quality Domino’s Pizza hut

Ratings 1 2 3 4 5 Total 1 2 3 4 5 Total
Sample size 0 1 4 18 23 50 2 3 12 18 15 50
(in %) 0 2 8 36 46 100 4 6 24 36 30 100

% customer % customer
preference for preference for Pizza
Domino's hut

1 star 1 star
2 stars 2 stars
3 stars 3 stars
4 stars 4 stars
5 stars 5 stars

According to the study

 Customers rated O% for 1 star, 2% for 2 stars, 8% for 3 stars, 36% for 4 stars & 46%

for 5 stars to Domino’s for quality criteria.

 Customers rated 4% for 1 star, 6% for 2 stars, 24% for 3 stars, 36% for 4 stars & 30%

for 5 stars to Pizza hut for quality criteria.

41
 CITY PREMIER COLLEGE

Value for Domino’s Pizza hut

money
Ratings 1 2 3 4 5 Total 1 2 3 4 5 Total
Sample size 2 3 10 20 15 50 2 5 16 15 12 50
(in %) 4 6 20 40 30 100 4 10 32 30 24 100

% customer % customer
preference for preference for Pizza
Domino's hut

1 star 1 star
2 stars 2 stars
3 stars 3 stars
4 stars 4 stars
5 stars 5 stars

According to the study

 Customers rated 4% for 1 star, 6% for 2 stars, 20% for 3 stars, 40% for 4 stars & 30%

for 5 stars to Domino’s for value for money criteria.

 Customers rated 4% for 1 star, 10% for 2 stars, 32% for 3 stars, 30% for 4 stars &

24% for 5 stars to Pizza hut for value for money criteria.

42
 CITY PREMIER COLLEGE

Service Domino’s Pizza hut

Ratings 1 2 3 4 5 Total 1 2 3 4 5 Total
Sample size 0 2 8 18 22 50 0 3 28 12 7 50
(in %) 0 4 16 36 44 100 0 6 56 24 14 100

% customer
% customer
preference for Pizza
preference for
hut
Domino's

1 star 1 star

2 stars 2 stars

3 stars 3 stars

4 stars 4 stars

5 stars 5 stars

According to the study

 Customers rated O% for 1 star, 4% for 2 stars, 16% for 3 stars, 36% for 4 stars & 44%

for 5 stars to Domino’s for service criteria.

 Customers rated 0% for 1 star, 6% for 2 stars, 56% for 3 stars, 24% for 4 stars & 14%

for 5 stars to Pizza hut for service criteria.

Availability Domino’s Pizza hut

43
 CITY PREMIER COLLEGE

Ratings 1 2 3 4 5 Total 1 2 3 4 5 Total

Sample size - 2 3 20 25 50 5 5 28 6 6 50
(in %) - 4 6 40 50 100 10 10 56 12 12 100

% customer % customer
preference for preference for Pizza
Domino's hut

1 star 1 star

2 stars 2 stars

3 stars 3 stars

4 stars 4 stars

5 stars 5 stars

According to the study

 Customers rated O% for 1 star, 4% for 2 stars, 6% for 3 stars, 40% for 4 stars & 50%

for 5 stars to Domino’s for availability criteria.

 Customers rated 10% for 1 star, 10% for 2 stars, 56% for 3 stars, 12% for 4 stars &

12% for 5 stars to Pizza hut for availability criteria.

Overall Domino’s Pizza hut

44
 CITY PREMIER COLLEGE

Ratings 1 2 3 4 5 Total 1 2 3 4 5 Total

Sample size 1 3 12 17 17 50 4 6 18 10 10 50
(in %) 2 6 24 34 34 100 8 12 36 20 20 100

% customer % customer
preference for preference for Pizza
Domino's hut

1 star 1 star
2 stars 2 stars
3 stars 3 stars
4 stars 4 stars
5 stars 5 stars

According to the study

 Customers rated 2% for 1 star, 6% for 2 stars, 24% for 3 stars, 34% for 4 stars & 34%

for 5 stars to Domino’s for overall criteria.

 Customers rated 8% for 1 star, 12% for 2 stars, 36% for 3 stars, 20% for 4 stars &

20% for 5 stars to Pizza hut for overall criteria.

45
 CITY PREMIER COLLEGE

Q14. Which is more satisfactory?

Sample Size (in %)

a. Domino’s 35 70
B. Pizza hut 12 24
c. Others 3 6
Total 50 100

% customer preference

Domino's
Pizza hut
Others

According to the study

 70% customersfeel that Domino’s is more satisfactory.

 24% customersfeel that Pizza hut is more satisfactory.

 6% customersfeel that Others are more satisfactory.

46