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SECTION 1: MARKETING PLAN

1.1 Product

Product Name: Cheese Delights

Product Description: There are no variations between the products of the

entrepreneursindividuallyto the products of the potential competitors. However, the group

decided to make combo meals to provide their customers with the best services. The Potato

Cheese Ball is the main product, the potato provides with carbohydrates which will then be

balanced with the proteins produced by the chicken in the Cheesy Chicken Nuggets. For

maximum nutrients, the entrepreneurs then added cheese to provide calcium in all of their

products. The product will be sold in solos, snack combo and bundle. The snack combo will

contain 2 pieces of cheesy chicken nuggets, 4 pieces of potato cheese balls and a drink of the

following choices: four seasons or iced tea.. In terms of competitors, the group have no

potential competitors in the area which can provide with the same service and nutrients as

their product.

1.2 Pricing

Pricing is one of the key factors that can make a food business in demand, it is normal for

consumers to look for places where food and drinks are offered at a cheaper price which is

why big players in the food business industry will continue to attract loads of consumers. For

the product’s selling price, the price will be divided by the cost of the ingredients that would

be use in the product. To gain profit, there would be mark up. So mark up plus the cost of the

product would be the result of the selling price. The sellers’ have come up to the selling price

for the snack combo to be Php50 per serving. As for the barkada bundle, the selling price will
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be Php149 per bundle. As for the individual prices, the potato cheese balls will be sold for

Php10 while the cheesy chicken nuggets will be sold for php15 each.

Sales Forecast

# of Units Sold Day 1 Day 2 Day 3 Total

Combo 25 35 45 105
Potato Cheese Ball 35 40 45 120

Cheesy Chicken Nuggets 40 45 50 135

Unit Price Day 1 Day 2 Day 3

Combo Php55 Php55 Php55

Potato Cheese Ball Php10 Php10 Php10

Cheesy Chicken Nuggets Php12 Php12 Php12

Sales Day 1 Day 2 Day 3 Total

Combo Php1375 Php1925 Php2475 Php5,775
Potato Cheese Ball Php350 Php400 Php450 Php1200

Cheesy Chicken Php480 Php540 Php600 Php1620

Nuggets

Total Sales Php2205 Php2865 Php3525 Php8595

1.3 Place

The location of a business can affect many aspects of how it operates, such as total sales

and how costly it is to run. It will be more effective if the products will be sold on a busy area

and if the location is convenient for the customers because it is likely to attract them more.

The product will be sold on the premises of Silliman University. It will be located on the
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Parking Lot of the CBA Building where students usually pass through during class and free

time.

1.4 Promotion

Social media will be one of the seller's mediums in promoting

their products and attract more customers. The seller’s will also

make use of posters and flyers positioned at strategic places to

reach and engage with new targeted customers. An effective

communication is also necessary in having business in order to

foster a good relationship between the owners and the customers,

with this, the entrepreneur’s will also make sure that some of their

staffs will be positioned to welcome and direct potential Figure 1. Cheese Delight Poster

customers.

1.5 People

Cheese Delights will provide an excellent service through effective communication and
quick serve of orders. The owners will time to time monitor the business for them to entertain
and be able to hear out the personal comments and suggestions of the buyers. The staffs are
also trained to have gratitude to the customers for choosing Cheese Delights.

1.6 Packaging

For the product containers, the entrepreneurs will implement a strictly no plastic policy.

The entrepreneurs will make use of paper cups and paper bags as containers for the combo

meals. The container will be divided in to two sections: the upper section contains the Cheesy
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Nuggets and Potato Cheese Balls while the lower section contains the drink. This type of

container design is used for the purpose of convenience to the customers.

1.7 Positioning

The food the entrepreneurs will serve for our consumers are unique and it has different

taste because as a group we add a little bit of twist on it. What makes the product unique is

the addition of cheese to what was once a simple chicken nugget and fries. They will serve

Filipino foods and are in level of tough marketing because it applies a lot of other things.

They will serve it in a very affordable price that is suitable for everyone. It is a great meal, it

will be served quickly and it has a great value. This food industry will serve all who can drop

by anytime in their food stall.