COURSE SYLLABUS

I. COURSE TITLE Purposive Communication

II. COURSE CODE GEN 111
III. COURSE UNITS 3

IV. COURSE DESCRIPTION

The course is a three-unit course that develops students’ communicative competence and
enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in a local or
global context. It equips students with tools for critical evaluation of a variety of texts and focuses on
the power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills, and insights that students gain from this course my be used in their
other academic endeavors, their chosen disciplines, and their future careers as they compose and
produce relevant oral, written, audio-visual and/or web based output for various purposes.

V. COURSE OBJECTIVES

At the end of the semester, the student is expected to:

1. Describe the nature, elements, and functions of verbal and non-verbal communication
in various and multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images.
4. Convey ideas through oral, audio-visual, and/or web-based presentations for different
target audiences in local and global settings using appropriate registers.
5. Create clear, coherent, and effective communication materials.
6. Present ideas persuasively using appropriate language registers, tone, facial
expressions, and gestures.
7. Adopt awareness of audience and context in presenting ideas.
8. Appreciate the impact of communication on society and the world.

VI. GRADING SYSTEM

Major Examinations 40%

Quizzes 25%
Projects and Research 25%
Attendance 10%
100%
VII. COURSE CONTENT
Learning Objectives Course Content Time Instructional Evaluation
Frame Methods and
Strategies
PRELIM I. Communication in the 1st-6th Lecture Quiz
Twenty-First Century Week
 To understand and  Communication
explain different Models
communication  Communication Ethics
model  Communication and Discussion Recitation
 To be Globalization
knowledgeable of
the importance of II. Public Speaking and
communication Reports in the Information
ethics in everyday Age Film viewing Critiquing
life  Public Speaking
 To know the role of  The Tools Needed in
language in Critical/Creative
globalization Reports
 To know the dos and  TED Talks and
don’ts of public Critical/Creative Speech
speaking Thinking in Today’s presentation
 To compose a Society
speech and present
it to an audience PRELIMINARY EXAMINATION

MIDTERM III. The Documented Essay on 7th- Lecture Quiz

a Concept 12th
 To know the basic  Academic Research Week
components of an and the Documented
academic research Essay in the Twenty-
First Century Discussion
 To practice critical  Critical Thinking, Recitation
thinking and Collaboration, and the
research skills in the Writing Process
writing process  Concepts of Social and
Cultural Significance in Essay writing
 To be aware of the the Philippines
timely social Critiquing
concepts in the MIDTERM EXAMINATION
Philippines and to be
able to apply such
knowledge in
creating substantive
essays

FINALS IV. Corporate Culture and 13th- Lecture Quiz

Communication 18th
 To know the  The Principles of Week
principles of Professional
communication in Communication
the workplace  Intercultural Issues in
the Workplace Discussion Recitation
 To acknowledge the  Simulating the
intercultural issues Philippine Workplace
in the workplace V. Persuasive Speaking in
Private and Public Institutions
 To compose a  The Importance of Speech
persuasive speech Persuasive Speech presentation Critiquing
 Persuasive Speech in
Private Institutions
 Persuasive Speech in
Public Institutions

FINAL EXAMINATION