2019

MEDIA KIT

photo by Dustin Peters

 photo by Dustin Peters

ON AIR ▪ ONLINE ▪ IN PRINT

111 N. FIR STREET | P.O. BOX 1108 | MEDFORD, OR 97501

www.rosebudmedia.com | www.mailtribune.com | www.ashlandtidings.com
RETAIL: (541) 776-4422 | CLASSIFIED: (541) 776-4466
Advertising Rate Guide effective January 1, 2019

GAIL WHITING STEVEN SASLOW SCOTT SUSSMAN

Associate Publisher & VP of Sales CEO & Publisher Director of Digital Media
gwhiting@rosebudmedia.com ssaslow@rosebudmedia.com ssussman@rosebudmedia.com
(541) 776-4439 (541) 776-4359

KEVIN BLODGETT BILL KRUMPECK

Advertising Sales Manager National Sales Manager
kblodgett@rosebudmedia.com bkrumpeck@rosebudmedia.com
(541) 776-4433 (541) 776-4416

2
WE OFFER A COMPREHENSIVE
SELECTION OF QUALITY DIGITAL
AND PRINT PRODUCTS TO HELP
GROW YOUR BUSINESS.

photo by Dustin Peters WELCOME TO

rosebud media
R
osebud Media is a consultative media company that provides the means to
deliver your message to the right audience in the most effective way. From video,
to online, to print, Rosebud Media products provide an array of advertising and
marketing vehicles including the Mail Tribune, MailTribune.com, Ashland Tidings,
AshlandTidings.com, Oregon Healthy Living, and much, much more. Let Rosebud
Media help you access your desired market with these exciting, highly successful
marketing products from one central strategic marketing resource where trustworthy
brands, credible research, and local knowledge work together to provide results.

Jackson County's increasingly diverse economic base and growing population have
been key to establishing the Southern Oregon market as a vibrant one. The market's
unique location in the Rogue Valley places it far enough away from urban centers like
Portland and San Francisco to be independent of them, but close enough to invite travel
back and forth. Its strong base of local consumers and service-oriented industries are
complemented by significant annual tourism revenue.

Along with affordable living and varied employment opportunities, creative small
business programs have contributed to helping make the Southern Oregon market an
ideal locale to live, visit, work, and play. Rosebud Media is this market's premier news
and information source, and offers a full schedule of print and online advertising
options for your business that are uniquely local and highly effective.

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CON T E N T S photo by Dustin Peters

MARKET INFORMATION 5

PRINT PRODUCTS 9

DIGITAL PRODUCTS 15

RATES 18

ADVERTISING SPECIFICATIONS 24

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 market
INFORMATION

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 M A R K ET I N FOR MAT IO N JAC KSON COUNTY M ARKET PROFILE

TOTAL ADULTS 170,784

GENDER
Men.........................................82,249.............48%
Jackson Women ...................................88,535.............52%

AGE
18-34 ......................................43,290.............25%
35-44 ......................................24,513.............14%
45-54 ......................................25,459.............15%
55+..........................................77,522.............45%
Medford
Ashland EDUCATION (adults aged 25+)
College Graduate .....................50,860.............33%
Some College, No Degree .......42,959.............28%
TOTAL POPULATION High School Graduate .............41,856.............27%
Other .......................................17,381.............11%
215,497 TOTAL HOUSEHOLDS 89,480

TOTAL HOUSEHOLDS HOME OWNERSHIP

Own ........................................56,089.............63%
89,480 Rent ........................................33,391.............37%

HOUSEHOLD INCOME
AVERAGE HOUSEHOLD INCOME Under $35,000 ........................32,077.............36%

$64,213
$35,000 - $49,999 ..................14,445.............16%
$50,000 - $74,999 ..................16,833.............16%
$75,000+.................................26,125.............29%

CHILDREN AT HOME ..............25,786.............29%

2017 Nielsen - Jackson County, OR

photo by Dustin Peters

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 M A R K ET I N FOR MAT IO N C O NSUM ER SPENDING ▪ JACKSON COUNT Y

TOTA L HOU SE HOLD I NC O ME

$5.7 BILLION
KEY CONSUMER EXPENDITURE
CATEGORIES (in millions)
Apparel & Services ....................................$144
Contributions .............................................$136
Education .....................................................$60
Food at Home.............................................$370
Food Away from Home and Alcohol ...........$214
Healthcare ..................................................$425
Household Furnishings & Appliances ........$109
Housing-Related Expenses ........................$523
Personal Care Products & Services .............$70
Pet Expenses................................................$50
Sports & Entertainment .............................$144
Transportation & Auto Expenses ............ $677
2017 Nielsen - Jackson County, OR

WE WILL HELP YOU INCREASE YOUR SALES.

photo by Dustin Peters

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 M A R K E T I N FOR MAT IO N OU R REACH

PRINT & DIGITAL REACH

PRINT & DIGITAL 60% of Total Adults
NEWSPAPERS DELIVER 59% of Men

610
60% of Women

OUT OF 55% of Adults Age 18-54

67% of Adults Age 55+
66% of College Educated Adults
54% of High School Graduates
54% of HHI under $50,000
65% of HHI $50,000+

SHOPPERS 63% of Homeowners

55% of Families with Children in the Home
Scarborough USA+ 2016 R1, National average; INA+
Audience (weekly print, monthly digital)

DIGITAL TRAFFIC
MailTribune.com | AVERAGE MONTHLY TRAFFIC

PAGE VIEWS 1.2 MILLION WE REACH

YOUR MOST
UNIQUE VISITORS 220,700
Google Analytics Jan. 2019
P R O F I TA B L E
CUSTOMERS

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 print
PRODUCTS

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PR I N T PRO DU C T S DA ILY P U BLICATIONS

Our most widely known and

popular publication, the Mail
Tribune has been providing news
and information to Southern
Oregon since 1906. This daily
morning newspaper is based in
Medford, Oregon, but reaches all
across the Rogue Valley as well
as areas of Northern California.
The Mail Tribune was awarded the
1934 Pulitzer Prize for Meritorious
Service, and continues to be
a trusted news source for the
community. With a readership
of over 40,000, choosing to
advertise in the Mail Tribune will
ensure a wide-reaching message
for your business or organization!

The Ashland Tidings is one of the oldest

newspapers in Oregon, founded in 1876
and serving Ashland ever since! The Tidings
is a six-day-a-week newspaper, publishing
Monday through Saturday mornings. The
newspaper was awarded the Charles Sprague
Award for General Excellence from the Oregon
Newspaper Publishers Association in 1981.
The Tidings is adored by many Ashlanders,
and serves one of the most unique and
culture-rich cities in Southern Oregon.

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 PR I N T PRO DU C T S WE E K LY PUBLICATIONS

TEMPO, our highly anticipated weekly entertainment

guide, is inserted into the Mail Tribune each Friday.
Tempo shines a spotlight on arts and entertainment
such as concerts, movies, plays, dining, books,
music, and activities happening in the Rogue Valley.

TV TEMPO is your weekly television guide that

is inserted into Friday's Tempo. Offering much
more than just TV listings, TV Tempo includes
entertainment news, sports news, puzzles, and more!

/ “WHAT TO DO, WHERE TO

GO, WHAT TO SEE.”

REVELS is the Ashland

Tidings’ weekly entertainment
guide inserted into the
newspaper each Thursday.
Like Tempo, Revels includes
sections on theatre, art, music,
movies, and activities in
Ashland and surrounding areas.

SAVVY LIVING features

ALACARTE & SAVOR are weekly guides that act as a
articles on lifestyle, food,
“jacket” containing advertising inserts and coupons for
health, and travel. This
local businesses. Alacarte/Savor includes articles on food
is also a “jacket” for
and drink trends, and also features recipes, puzzles, advice
advertising inserts and
columns, and comic strips.
coupons, and publishes
each Sunday. Savvy Living
Alacarte is inserted into the Mail Tribune each Wednesday.
is distributed individually
to 9,200 residents who
The Southern Oregon Savor is distributed to 19,500
are not Tribune or Tidings
residents in the Rogue Valley who do not have a
subscribers, but have opted
subscription to the Tribune, and the Ashland Savor is
in to receive this publication.
distributed to 5,800 Ashland residents without a Tribune or
Tidings subscription.

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PR I N T PRO DU C T S P R E P R IN T ADVERTISING

PREPRINT JACKETS & INSERTS

PREPRINT INSERTS are stand-alone

advertisements placed into a newspaper.
These can come in all shapes and sizes and
are supplied by the advertiser. Sundays are the
most popular day to contain inserts as that day
typically carries the highest circulation of any
day of the week.

PREPRINT JACKETS are the newsprint “wraps”

that hold all of the Preprint Inserts. These are
full-page advertisements, and can be 2 or 4
pages with both color and black & white pages.
Jackets are a great way to get your business
or organization in front of consumers already
seeking out deals and specials in the inserts.

“WE DELIVER” FLYERS & POSTCARDS

“WE DELIVER” offers flyers or postcards that we print for the

advertiser. We can handle the design in-house, or accept press-ready art
from the client. These could be considered our version of Direct Mailers,
but at a much lower price. Our “mailers” are put into our publications
with other inserts and distributed to over 50,000 households (whose
residents typically have a higher level of education, higher income, and
are more motivated to spend their consumer dollars).

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 2019
PR I N T PRO DU C T S S P E C IA LTY PUBLICATIONS

R
osebud Media presents its 2019
Specialty Publication Schedule.
With a focus on reaching the
diverse community of the Rogue Valley,
we have a comprehensive group of
publications to reach the ever-growing
population of Southern Oregon. PUBLICATION SCHEDULE
Helping our local businesses thrive is a
continuing mission at Rosebud Media.
Our publications are strategically
designed to draw readers and increase
revenue for you, the advertiser.
QU ART ERLY
SOUTHERN OREGON
GOOD HERB
Southern Oregon Good Herb focuses on the
M O N T H LY cannabis industry in Southern Oregon, and
the businesses that support it. Over 20,000
copies are inserted in the Mail Tribune and
OREGON HEALTHY LIVING Ashland Tidings and are available at select
rack locations throughout the valley.
Increase brand awareness with
Oregon Healthy Living! This
publishes each month with
information on physical, emotional, DISTINCTLY NORTHWEST
mental, and financial well-being. HO ME & LI VI NG
Over 18,000 copies are distributed
Distinctly Northwest features homes and
in Jackson and Josephine counties
decor, food and drink, travel options,
through both home delivery and at
and more, celebrating what makes our
select rack locations.
valley a unique and vibrant place to live,
work, and play. Over 17,000 copies are
distributed in the Mail Tribune and Ashland
Tidings, as well as select rack locations.

SIP & SAVOR

SEMI-ANNUAL
MOVING AHEAD
W ITH ODO T
Moving Ahead is produced in partnership
with the Oregon Department of
Transportation and contains information
on driver safety and regional
improvement projects. Over 40,000 copies
are distributed in all home newspapers
in Jackson and Josephine counties and
free copies are available in select rack
locations throughout Southern Oregon.
Sip & Savor highlights amazing
food, wine, and brews.
It’s followed by an online
gift certificate sale to local
restaurants and wineries with
savings of up to 50%. A special
holiday edition features local
retailers offering seasonal deals.
Sip & Savor is inserted in the
Mail Tribune and Ashland Tidings,
reaching over 40,000 readers!

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PR I N T PRO DU C T S S P E C IA LTY PUBLICATIONS
MARCH
SOU THERN ORE GO N
MEDICAL DIRECTORY
The Oregon Healthy Living Southern Oregon
Medical Directory features a comprehensive list
of medical providers in Jackson and Josephine
counties including veterinary and holistic medicine.
The directory is inserted in the Mail Tribune &
Ashland Tidings, and reaches over 40,000 readers!
PUBLISHES: MARCH 16 & 17
DEADLINE: FEBRUARY 6
APRIL
OUR VALLEY
Don’t miss being part of the biggest, most-read
publication of the year! Our Valley showcases the
people of the Rogue Valley, their lifestyles, and
why we choose to live here. For 39 years loyal
readers have turned to Our Valley for the most
entertaining and surprising stories about the
Rogue Valley. It’s inserted in the Mail Tribune &
Ashland Tidings, reaching over 40,000 readers!
PUBLISHES: APRIL 27 & 28
DEADLINE: MARCH 29
M AY
SUMMER RECREATION GUIDE
Our Summer Recreation Guide showcases the
area’s can’t-miss activities for kids, entertainment
venues, and outdoor activities. Inserted in the
Mail Tribune & Ashland Tidings, This guide
reaches over 40,000 readers, and is available at
select rack locations throughout the valley.
PUBLISHES: MAY 24
DEADLINE: MAY 9
AUGUST
PREP FOOTBALL
Support your favorite local high school, or just
showcase your business, with Prep Football! This
special edition is a valuable resource for our
community for the entire high school football
season! Prep Football is inserted in the Mail Tribune
& Ashland Tidings reaching over 40,000 readers.
PUBLISHES: AUGUST 30
DEADLINE: AUGUST 9
2019
ANNUAL PUBLICATIONS
OCTOBER
SO UTHERN O RE GO N’S
BEST OF THE BEST
Each year Rogue Valley consumers nominate and
vote for their favorite businesses and professionals
in the Mail Tribune’s Southern Oregon Best of
the Best contest! Results are published in this
special section, and winners are invited to attend
a banquet celebration. Advertise in this section to
thank your customers for voting, or simply to take
advantage of the opportunity to introduce your
business to Rogue Valley consumers! This special
publication is inserted in the Sunday Mail Tribune
reaching over 40,000 readers.
PUBLISHES: OCTOBER 27
DEADLINE: OCTOBER 1
NOVEMBER
GUI DE TO GREAT GIFTS
Sip & Savor’s Holiday Edition, Guide to Great
Gifts offers great holiday gift ideas! Followed
by an online gift certificate sale featuring great
local businesses with savings of up to 50%.
Reach over 40,000 readers in the Mail Tribune
& Ashland Tidings with your advertisement!
PUBLISHES: NOVEMBER 8
DEADLINE: OCTOBER 28
HOLIDAYS I N THE
RO GUE VALLEY
Holidays in the Rogue Valley is Southern
Oregon’s premier guide to holiday events!
This is a highly anticipated section, and
readers usually keep the guide as reference
throughout the entire holiday season. Your
advertisement will reach over 40,000 readers
in the Mail Tribune & Ashland Tidings.
PUBLISHES: NOVEMBER 22
DEADLINE: NOVEMBER 8
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 digital
PRODUCTS

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 DI GI TA L P ROD U C T S O N L IN E ADVERTISING

R osebud Media offers a variety of internet

marketing services and digital products
to clients throughout the Rogue Valley
and beyond to help get your message to the
perfect audience. From website builds and search
marketing to targeted digital ads, we can help grow
your business and expand your digital footprint.
AUDIENCE TARGET
TARGET YOUR MESSAGE TO YOUR IDEAL CUSTOMER.
O&O (OWNED & OPERATED) Audience Target is our programmatic advertising solution. This
product includes digital ads (static, animated, in-banner or video pre-
OUR WEBSITES roll) that are laser-targeted to the audience you are looking for. Household
Owned & Operated is just income, age, occupation, propensity to spend, specific enthusiasts, and much more
another term for our websites, are included in the way we can target your ideal customer and generate leads.
MailTribune.com and
AshlandTidings.com. These are
where we deliver your videos,
display ads, and homepage
takeovers. Of course, this is all HOMEPAGE TAKEOVER
next to content produced by our
amazing journalists. TAKE OVER OUR HOMEPAGE!
This solution literally takes over our website with a wallpaper background, drop
down banner ad with video, as well as filling all of our ad space with your ads!
No matter what the
SEM & SEO viewers’ reason for
visiting our site, this
(SEARCH ENGINE MARKETING & OPTIMIZATION) is sure to grab their
attention. Available on
SEARCH ENGINE MARKETING (SEM) allows advertisers to purchase/bid for ad MailTribune.com and
placement in the sponsored links at the top of a search engine’s search results page. Consumers
AshlandTidings.com,
will see the sponsored links first when searching keywords relating to your business offerings.
this is great for brand
awareness and has a
high click rate!

MOBILE AD MESSENGER
DELIVER YOUR MESSAGE
This mobile-only product is a “sticky
bar” set at the bottom of the page
with a 140-character message. This
is a particularly valuable product for
businesses with promotions, offers, and
events that change frequently. Mobile Ad
Messenger is very easy to use, allowing
you to send video and information,
depending on your needs.
SEARCH ENGINE OPTIMIZATION (SEO) is a combination of strategies and
techniques that help ensure your website is found by users on major search engines (e.g.
Google, Yahoo & Bing). There are several factors that the search engines use to determine
where your site is ranked in their results. We can work to ensure your website gets on the
first page of search results by boosting your business organically in the rankings.
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DI GI TA L P ROD U C T S WE B S ITE, SOCIAL M EDIA & VIDEO

WEBSITE DEVELOPME NT
Our team will build you a website from
the ground up and simultaneously
implement an SEO campaign to help you
climb the rankings of Google. Whether
it’s a landing page, 5-page site, 10-page
site, or an e-commerce site, we have the
solutions to fit your business needs. We
do our best to keep the process simple
with templates and a proofing system to
make sure you love the design.
SOCIAL MEDIA MANAGEMENT
OTT / CONNECTED TV
OTT (Over-The-Top) is any app or
service that provides streaming
content on an internet-connected
device (Smart TVs, Streaming
devices, etc). This includes
services like Hulu, Sling TV,
Crackle, YouTube TV, PlayStation
Vue, Tubi TV, and more. For the
streaming services that are ad
supported, we can help deliver
your message on this increasingly
popular advertising platform.

Posting on social media can be

a very time-consuming process.
We have the option to help your
company grow its online social media
presence with a package to help you
define which platforms are the best
YOUTUBE TRUEVIEW
for your business, and how often
These are the 15-second pre-roll
your page should be posting to gain
commercials that play before viewing
the most traction with your audience.
a YouTube video. TrueView is specific
only to YouTube. We operate as a
CPV (Cost-Per-View) platform, which
means you are paying only for the
REPUTATION MANAGEME NT views that reach 100% completion on
your commercial. We find that you
get the best exposure by grabbing
With Reputation Lobby we have a simple
the viewer’s attention in the first 5
saying: Triage the Negative and Promote
or 10 seconds of your message.
the Positive. Our system helps you identify
any problems your customers have had
with your company in a way that allows you
to fix the issue. Once those customers are
converted, we post the results online so that
others know that your business has excellent
customer service and a desire to make the
customer feel important.
LIVE CHAT LEADS
Don’t let leads who visit your
site leave without interaction!
Live Chat Leads allow you to
VIDEO PRODUCTION convert more leads beyond
your typical business hours.
Rosebud Media produces video in-house Add a simple script to your
for whatever your video needs may site, and visitors can start
be. We have expertise in scriptwriting, chatting with live agents!
motion graphics, interview style, and local
commercial content to make your business
stand out from the crowd.

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rates

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 2019
RAT E S PR IN T A DV E RT IS IN G

DOLLAR VOLUME & OPEN RATE

DOLLAR VOLUME MAIL TRIBUNE RETAIL DISPLAY MAIL TRIBUNE CLASSIFIED

MON-THURS MON-THURS
MON-THURS SAVVY LIVING & SAT & SAT SAVOR FRI & SUN FRI & SUN
# DISCOUNT LEVEL & SAT FRI & SUN / SAVOR TEMPO DISPLAY LINE* DISPLAY DISPLAY LINE*
OPEN RATE $37.00 $38.85 $5.00 $38.85 $22.16 $2.33 $3.33 $23.27 $2.45
01 34.0% $2,000 $24.42 $25.64 $25.64 $14.63 $1.54 $15.36 $1.62
02 35.5% $3,500 $23.86 $25.05 $25.05 $14.29 $1.50 $15.01 $1.58
03 36.0% $4,500 $23.68 $24.86 $24.86 $14.18 $1.49 $14.89 $1.56
04 37.5% $6,500 $23.12 $24.28 $24.28 $13.85 $1.45 $14.54 $1.52
05 38.5% $8,500 $22.75 $23.89 $23.89 $13.63 $1.43 $14.31 $1.50
06 40.0% $11,500 $22.20 $23.31 $23.31 $13.30 $1.40 $13.96 $1.47
07 42.0% $15,000 $21.46 $22.53 $22.53 $12.85 $1.35 $13.50 $1.42
08 43.0% $18,500 $21.09 $22.14 $22.14 $12.63 $1.33 $13.26 $1.40
09 44.0% $22,500 $20.72 $21.76 $21.76 $12.41 $1.30 $13.03 $1.37
10 46.0% $37,000 $19.98 $20.98 $20.98 $11.97 $1.26 $12.56 $1.32
11 49.0% $62,000 $18.87 $19.81 $19.81 $11.30 $1.19 $11.87 $1.25
12 50.5% $87,000 $18.31 $19.23 $19.23 $10.97 $1.15 $11.52 $1.21

DOLLAR VOLUME ASHLAND TIDINGS

RETAIL CLASSIFIED CLASSIFIED

# DISCOUNT LEVEL DISPLAY DISPLAY LINE* REVELS
OPEN RATE $8.74 $5.23 $0.55 $8.74
01 34.0% $2,000 $5.77 $3.45 $0.36 $5.77
02 35.5% $3,500 $5.64 $3.37 $0.35 $5.64
03 36.0% $4,500 $5.59 $3.35 $0.35 $5.59
04 37.5% $6,500 $5.46 $3.27 $0.34 $5.46
05 38.5% $8,500 $5.37 $3.22 $0.34 $5.37
06 40.0% $11,500 $5.24 $3.14 $0.33 $5.24
07 42.0% $15,000 $5.07 $3.03 $0.32 $5.07
08 43.0% $18,500 $4.98 $2.98 $0.31 $4.98
09 44.0% $22,500 $4.89 $2.93 $0.31 $4.89
10 46.0% $37,000 $4.72 $2.82 $0.30 $4.72
11 49.0% $62,000 $4.46 $2.67 $0.28 $4.46
12 50.5% $87,000 $4.32 $2.59 $0.27 $4.32 * Classified 10 Lines per Inch

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 2019
RAT E S PR IN T A DV E RT IS IN G

DOLLAR VOLUME & OPEN RATE

DOLLAR VOLUME MAIL TRIBUNE & TEMPO COLOR MAIL TRIBUNE CLASSIFIED COLOR
1” - 64 1/2” 65” + 1” - 95 1/2” 96” +
# DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR
OPEN RATE $273.00 $402.00 $426.00 $587.00 $273.00 $402.00 $426.00 $587.00
01 34.0% $2,000 $180.18 $265.32 $281.16 $387.42 $180.18 $265.32 $281.16 $387.42
02 35.5% $3,500 $176.09 $259.29 $274.77 $378.62 $176.09 $259.29 $274.77 $378.62
03 36.0% $4,500 $174.72 $257.28 $272.64 $375.68 $174.72 $257.28 $272.64 $375.68
04 37.5% $6,500 $170.63 $251.25 $266.25 $366.88 $170.63 $251.25 $266.25 $366.88
05 38.5% $8,500 $167.90 $247.23 $261.99 $361.01 $167.90 $247.23 $261.99 $361.01
06 40.0% $11,500 $163.80 $241.20 $255.60 $352.20 $163.80 $241.20 $255.60 $352.20
07 42.0% $15,000 $158.34 $233.16 $247.08 $340.46 $158.34 $233.16 $247.08 $340.46
08 43.0% $18,500 $155.61 $229.14 $242.82 $334.59 $155.61 $229.14 $242.82 $334.59
09 44.0% $22,500 $152.88 $225.12 $238.56 $328.72 $152.88 $225.12 $238.56 $328.72
10 46.0% $37,000 $147.42 $217.08 $230.04 $316.98 $147.42 $217.08 $230.04 $316.98
11 49.0% $62,000 $139.23 $205.02 $217.26 $299.37 $139.23 $205.02 $217.26 $299.37
12 50.5% $87,000 $135.14 $198.99 $210.87 $290.57 $135.14 $198.99 $210.87 $290.57

ASHLAND TIDINGS
DOLLAR VOLUME & REVELS COLOR SAVVY LIVING & SAVOR COLOR
1” - 90” 1” - 64 1/2” 65” +
# DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR
OPEN RATE $105.00 $179.00 $273.00 $402.00 $426.00 $587.00
01 34.0% $2,000 $69.30 $118.14 $180.18 $265.32 $281.16 $387.42
02 35.5% $3,500 $67.73 $115.46 $176.09 $259.29 $274.77 $378.62
03 36.0% $4,500 $67.20 $114.56 $174.72 $257.28 $272.64 $375.68
04 37.5% $6,500 $65.63 $111.88 $170.63 $251.25 $266.25 $366.88
05 38.5% $8,500 $64.58 $110.09 $167.90 $247.23 $261.99 $361.01
06 40.0% $11,500 $63.00 $107.40 $163.80 $241.20 $255.60 $352.20
07 42.0% $15,000 $60.90 $103.82 $158.34 $233.16 $247.08 $340.46
08 43.0% $18,500 $59.85 $102.03 $155.61 $229.14 $242.82 $334.59
09 44.0% $22,500 $58.80 $100.24 $152.88 $225.12 $238.56 $328.72
10 46.0% $37,000 $56.70 $96.66 $147.42 $217.08 $230.04 $316.98
11 49.0% $62,000 $53.55 $91.29 $139.23 $205.02 $217.26 $299.37
12 50.5% $87,000 $51.98 $88.61 $135.14 $198.99 $210.87 $290.57

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 2019
RAT E S PR IN T A DV E RT IS IN G

P R E P RINT INSERT S, JACK ETS & “ WE DEL IVER” RATE S

PREPRINT JACKETS
TWO-PAGE JACKET INVESTMENT
FRONT COVER (FULL COLOR) $1,550
BACK COVER (BLACK & WHITE) $500
FOUR-PAGE JACKET INVESTMENT
FRONT COVER (FULL COLOR) $1,550
INSIDE PAGE 2 (BLACK & WHITE) $500
INSIDE PAGE 3 (BLACK & WHITE) $500
BACK COVER (FULL COLOR) $1,050

“WE DELIVER” 6” X 10” POSTCARDS

QUANTITY INVESTMENT CPM EACH
10,000 $2,000 $200 $0.20
20,000 $3,000 $150 $0.15
40,000 $4,000 $100 $0.10

“WE DELIVER” 10” X 10” FLYERS

QUANTITY INVESTMENT CPM EACH
10,000 $2,000 $200 $0.20
20,000 $3,000 $150 $0.15
40,000 $4,000 $100 $0.10

PREPRINT INSERTS
FOR MORE INFORMATION ON PREPRINT INSERTS AND RATES,
please call (541) 776-4422 or email advertising@rosebudmedia.com 21
 2019
RAT E S D I G ITA L A DV E RT IS IN G

DIGITAL RATES

O&O Requires 3 ad sizes AUDIENCE TARGET Requires 5 HTML5 ad sizes

IMPRESSIONS CPM 4 TACTICS + GEO ................$850/mo. min.

Up to 249,000 .............................$12 estimated 113,000 impressions

250,000 to 499,999 ....................$10 MOBILE LOCATION

500,000 to 1 Million ......................$8 RETARGETING .....................$1000/mo. min.

SEO (SEARCH ENGINE OPTIMIZATION)

TIER 1 HEADINGS ...............$750/mo (1y agreement) ............$7,500/y (1y paid in full)
(Medical, Dental, Attorneys, etc.)
TIER 2 HEADINGS ...............$500/mo (1y agreement)
(Service, Restaurants, etc.)
E-COMMERCE SITES ...........$1,500/mo (1y agreement) .......$15,000/y (1y paid in full)
(Up to 100 Products)
Start-up Fee .....................$800 (one-time fee, includes website transfer and cleanup)

SEM (SEARCH ENGINE MARKETING) PAY-PER-CLICK MANAGEMENT

MANAGEMENT................ $1,500/mo. minimum spend (6-month agreement)

Start-up Fee ................... $800 (one-time fee, includes new landing site & campaign creation)

HOME PAGE TAKEOVERS BUY 2 DAYS, GET 1 FREE! MOBILE AD MESSENGER 140 scrolling characters

VIDEO TAKEOVER ...................$600/day TAP-TO-SITE ...........................$13/CPM

MT.COM HOMEPAGE ..............$550/day 50k impressions min................................ $650
AT.COM HOMEPAGE ...............$300/day
SECTION FRONT DROP DOWN .....$15/CPM TAP-TO-EXPAND (incl. video)........$15/CPM
+$80 production fee 100k impressions min ........................... $1,500

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RAT E S D I GITA L A DV E RT IS IN G

DIGITAL RATES

WEBSITE DEVELOPMENT * Balance due when site goes live

5-PAGE TEMPLATE SITE .................................$1350..... (50% deposit*, add’l. pages $75 each)
10-PAGE TEMPLATE SITE ...............................$2300..... (50% deposit*, add’l. pages $50 each)
CUSTOM DESIGN / E-COMMERCE .................$3500............. (PSD, graphics, up to 20 pages)
Maintenance Package....................................$80/mo ..................... (content changes only)
Programming & Design Changes/Updates ..........$200/hr .......................... (min. charge $100)
Website Content & Copywriting .....................$100/pg ... (min. 5 pages, max 400 words per page)

VIDEO YOUTUBE TRUEVIEW 2000-2500 estimated views

PRE-ROLL............................ $75/CPM CPV PLATFORM .........$1,000/mo. min.

IN-BANNER VIDEO (Rich Media) ...... $18/CPM (cost per view, only ads viewed to completion are charged as a view)

LIVE CHAT LEADS 24/7 LIVE AGENT CHAT COVERAGE

O&O SIZES
BRONZE PACKAGE.......... $275/mo (up to 10 leads) 300x250 ▪ 728x90 ▪ 320x50
SILVER PACKAGE ........... $475/mo (up to 20 leads)
GOLD PACKAGE .............. $700/mo (up to 40 leads)
Start-up Fee ............................ $395 (one-time fee) EXPANDING SIZES
(for in-banner video)
300x250 ▪ 300x600
PRODUCTION FEES (OTHER APPLICABLE FEES MAY APPLY)

O&O (3 sizes) ...............................................$100 AUDIENCE TARGET SIZES

AUDIENCE TARGET (5 HTML5 sizes) ................$200 300x250 ▪ 300x600
RICH MEDIA (in-banner video) .......................$100/unit 728x90 ▪ 160x600 ▪ 320x50
15-SECOND VIDEO ...................................$350
30-SECOND VIDEO ...................................$600
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 advertising
SPECIFICATIONS

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 ADVE RT I S I N G S P E C IF IC AT IO N S

PREPRINTED INSERTS ▪ It is permissible to include the names of other

COMBINATION INSERTION
DISCOUNT
For clients on an annual contract:
combination rates will apply to each
ad repeated without copy change
within six days of the original
publication date. First combination
is equivalent to a 25% discount.
Second combination is equivalent
to a 35% discount. Both discounts
are based on original ad placement
cost. Additional combination may
be placed within six days of the
original publication date at the
prevailing second combination rate.
Discount is not applicable to open,
national or civic rate advertisers.
POSITION CHARGE
For an additional 25% charge, we
will guarantee the page on which an
ad will appear, but not the position
on the page itself. Guaranteed
position will be acceptable only
within Rosebud Media’s news
guidelines and format policies.
Combination insertion discount
does not apply to position charge.
Preprint Billing
▪ Insert rates apply to inserts from single
advertisers. Any section appearing for a group
of merchants will be charged as ROP space and
billed individually according to our rate card.
Preprint charges will be based on our quarterly
distribution report.
▪ R.O.P. CREDIT FOR PREPRINT USAGE: Insert
advertising dollars spent will earn an equivalent
ROP inch credit based on daily ROP contract in
force.
▪ Inserts with flap attached will be billed an
additional 50 cents per thousand, per flap.
▪ Maximum standard size 12½” x 21½”, folded to
12½ x 10¾”.
▪ Minimum size 5” x 7”. Insert other than standard
size and tab size newsprint should be submitted
for acceptance.
▪ An additional charge of $25 per thousand for
quarter-folding will apply if, upon receipt, inserts
are oversized or paper quality standards will
not pass through the inserting equipment. All
four-page dinky tabs require half folding prior to
delivery.
▪ Single-page insert minimum weight 60 lb. stock.
▪ Up to 8½” x 10¾” considered flexie size. Two
flexie pages equal one tabloid page.
▪ Up to 5” x 7” considered coupon book size. Four
pages equal one tabloid page.
▪ From 8½” x 11” to 12” x 11½” considered tabloid
size.
▪ Up to 8½” x 11” single sheet billed as card.
newspapers along with the Mail Tribune on the
front page.
▪ If the insert contains simulated news, the words
“Paid Advertising” must appear at the top of any
such page in not less than 12 point boldface caps.
▪ Inserts that do not meet the specifications
outlined will require approval for acceptability and
appropriate size. $50 per month for storage and
handling for preprints warehoused at our site.
▪ Partial or zoned preprints are not available for
insertion in a Friday or Sunday edition.
Preprint Shipping and Delivery
▪ Deliver to 33 N. Fir St., Medford, Oregon 97501.
▪ Receiving hours:
Monday through Friday
8:00 a.m. to 5:00 p.m.
▪ Each pallet should be plainly labeled as to the
number of inserts stacked thereon. Pallets not to
exceed 48” height.
▪ Do not strap bundles.
▪ 10 days prior notice for placing reservations,
delivery 7 days prior to date of insertion.
▪ Please contact our office for most current preprint
quantities.
Call for preprint distribution information
541-776-4422

CLASSIFIED MEASUREMENTS RETAIL MEASUREMENTS

for the Mail Tribune and Ashland Tidings for the Mail Tribune and Ashland Tidings

Mail Tribune pages are 9 columns - 11.639” wide x 21.5” deep.
Depth exceeding 19” will be charged a full 21.5” column.
Ashland Tidings pages are 8
columns - 10.33” wide x 11.25”
deep. Depth exceeding 9.5” will
be charged a full 11.25” column.
Ads must be at least half as
many inches deep as columns
wide except front page banners;
minimum 1 column by 1 inch.
Minimum type size: 7 pt.
Contact your marketing
consultant or dial 541-776-4466
to inquire about double trucks and
ads wider than full page width.
COLUMNS INCHES
1 column .......... 1.194
2 columns ............ 2.5
3 columns ......... 3.792
4 columns ......... 5.111
5 columns ......... 6.417
6 columns ......... 7.722
7 columns ......... 9.028
8 columns ........10.333
9 columns ........11.639
Mail Tribune pages are 6 columns - 11.694” wide x 21.5” deep.
Depth exceeding 19” will be charged a full 21.5” column.
Ashland Tidings pages are 5
columns - 10.33” wide x 11.25”
deep. Depth exceeding 9.5” will
COLUMNS INCHES
be charged a full 11.25” column. 1 column .......... 1.833
Ads must be at least half as 2 columns ......... 3.806
many inches deep as columns
3 columns ......... 5.778
wide except front page banners;
minimum 1 column by 1 inch. 4 columns ...........7.75
Minimum type size: 7 pt. 5 columns ......... 9.722
6 columns ........11.694
Contact your marketing
consultant or dial 541-776-4422
to inquire about double trucks and
ads wider than full page width.
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 ADVE RT I S I N G S P E C IF IC AT IO N S
COMMISSIONS, PAYMENTS
& CREDIT
▪ All rates are non-commissionable and
payable in advance of publication unless
a credit account has been established.
Credit approved account payments are
due by the 10th day of calendar month
following publication.
▪ A late fee will apply if an account has not
been paid within 30 days of billing date, at
a rate of 1.5% per month on the principal
balance: 18% annual percentage rate.
▪ Finance charges up to the legal limit may
be assessed on past due accounts. In
the event payment is not made within
the approved credit limits, we reserve
the right to reject advertising copy and/
or immediately cancel any contract.
The advertiser agrees to indemnify the
newspaper for all expenses incurred in
connection with the collection of amounts
payable, including court costs and
attorney and/or collection fees.
▪ An advertiser who does not maintain his
credit status with the newspaper shall
be deemed in breach of contract, and
the newspaper may re-bill the advertiser
for an outstanding balance due at the
earned rate or non-contract rate on the
newspaper’s current rate schedule.
▪ Payment terms, finance charges and
discounts may be revised at any time
upon 30 days notice to advertisers.
▪ Insertion orders containing disclaimers
or conditions for publication are not
accepted.
▪ For your convenience, we accept Visa,
MasterCard, Discover, and American
Express. We also extend terms, subject
to credit approval, to retail and classified
customers.
▪ If the advertiser utilizes the services of an
agent or other third party, the advertiser
and the party shall be jointly and severally
liable for payment and for compliance with
any agreement with the newspaper.
▪ Political advertisements must be paid
by check or credit card in advance of
publication and comply with newspaper’s
political advertising guidelines.
▪ Display ads are charged as they appear
on printed page to the nearest half-inch of
depth.
GENERAL RATE POLICY
▪ Retail rate applies to local retail stores
and service businesses. Rates will be
determined by contract level committed to
by the advertiser.
▪ The Publisher reserves the right to adjust
rates during the term of any agreement
upon 30 days written notice. Upon receipt
of the newspaper’s revision of rates and/
or credit terms, the advertiser may cancel
a contract agreement without penalty by
giving 30 days prior written notice to the
newspaper.
▪ Brokered space is not accepted. Rates
apply only to advertising placed expressly
on behalf of the original advertiser. Under
no circumstances shall the original
advertiser resell space to a third party.
Contract rates are for the customer’s own
commercial advertising and may not be
extended or transferred by the advertiser
to any other party.
▪ Rosebud Media is not liable for
failure to print, publish or circulate an
advertisement for any reason whatsoever.
▪ The advertiser assumes sole responsibility
for statements contained in the
advertisements and indemnifies the
company against all loss, liability or
expense arising from claims of libel,
unfair trade practices, unfair competition,
infringement of trademarks, names or
patents, copyrights and proprietary
rights and violations of the right to
privacy resulting from publication of
the advertiser’s copy or materials. The
advertiser agrees to hold harmless
and to indemnify the newspaper from
all damages, costs and expenses of
any nature whosoever, for which the
newspaper may become liable by reason
of its publication or omission of the
advertiser’s advertising. Re-use for
advertising purposes of the newspaper’s
news copy, artwork, photographs and
advertising copy written or produced by
the newspaper is expressly forbidden
without prior consent of the newspaper.
▪ Rosebud Media reserves the right to edit,
reject, revise, correctly classify or cancel
any advertisement at any time. Subject
matter, photography and typography of
all advertising are subject to the approval
of the publisher. Receipt of copy and/or
payment does not determine acceptance
for publication.
▪R  osebud Media reserves the right to
include the word “advertisement” in an
advertisement that, in the judgment of the
publisher, may be mistaken for editorial
material.
▪P  roofs are shown on ads per request via
email or fax. Once a proof is delivered,
Rosebud Media is no longer responsible
for errors in copy (except mistakes in
proof corrections.) Excessive changes on
proofs will be charged at $75 per hour,
minimum $75 charge.
▪ T he Publisher shall not be liable for
slight changes or typographical errors
that do not lessen the value of an
advertisement. The publisher’s liability
for errors or omissions in connection
with an advertisement is strictly limited
to the monies paid for the advertisement.
Advertiser is responsible to notify
Rosebud Media of an error in time for
correction before the second run. Credit
or make-good will be given on the first
insertion only. All requests for credits and
adjustments are welcome for 90 days after
any initial billing month.
▪R  equest for position will be honored
whenever possible, but is not guaranteed
unless position charge is selected.
Advertiser’s request for position is not a
condition of acceptance nor basis for a
make-good.
▪A  dvertising is most productive when it
is easily understood by everyone. Please
spell out all words, with the exception of
the few standard abbreviations listed in
most dictionaries.
▪R  osebud Media reserves the right to
revise, reject or properly classify any
copy. Regulations require that recruitment
advertising must clearly state the nature
of the work. Sales recruitment ads must
state the nature of the item or service to
be sold and the basis of compensation.
No estimate of earnings may be made in
any recruitment ad unless copy states
“guaranteed.” All employment ads are
sorted alphabetically according to first
word used.
▪R  equest for position on classified display
advertising will be honored whenever
possible, but not guaranteed. Effort is
made to position classified display ads at
the bottom of the page as near the proper
classification as possible. In-column
advertising, in most classifications, is
arranged by size.
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 ADVE RT I S I N G S P E C IF IC AT IO N S

COPY CLOSING Needs Analysis ▪ Images must be CMYK or Grayscale. No

▪ Advertising copy is not considered on
time unless all components are received
by deadline (text, art, photos).
▪ Artwork, designs and layouts originated
by the newspaper are owned by Rosebud
Media.
▪ Cancellation of advertising cannot be
accepted after deadline or closing date.
The newspaper is not responsible for the
correctness of copy or materials published
that were received after its scheduled
deadline.
CREATIVE SERVICES
Accepted file formats for advertising:
Graphic Files: .ai, .bmp, .eps, .gif, .jpg,
.pdf, .png, .psd and .tif (Where applicable,
all fonts shold be outlined before
submission.)
Ad Copy: Microsoft Word .doc or .docx, .rtf,
.txt or spreadsheets in .xls, .xlsx or .csv
Video for Digital Ads: .flv, .mov, .mp4 or
.wmv
Note: Microsoft publisher (.pub) files are
no longer accepted for any advertising.
Advertising Design/Spec Layouts
Your Marketing Consultant can explain
how you can increase results by outlining a
planned advertising program complete with
advertising ideas and layouts. Give yourself
plenty of time — advance notice required.
Please contact your Marketing Consultant
for current program. Our professional staff
can assist you in your advertising planning
for best results. Budgeting monthly or yearly
with sound merchandising and presentation;
gaining great impact by tying in with
special events and yearly promotions. Our
marketing consultants can assist your
account or merchants association with
campaigns and illustrations.
▪ Total or Target Market Coverage
▪ Print, insert & delivery program
▪ Co-op advertising program
▪ Custom design market surveys
▪ Digital display ads
▪ Preprint distribution, zones or total market
▪ SEM & SEO
▪ Website development
CAMERA-READY ADS
Rosebud Media gladly accepts electronic
media for camera-ready advertising.
▪ Camera-ready ads must be in PDF format
with fonts converted to outlines or
embedded.
▪ All graphics must be at least 200 dpi at
100%.
▪ Type on a screened background of a
density higher than 20% is not advised.
▪ Light face serif or script type is not
advisable on screened backgrounds or
reverses.
RGB files accepted.
▪ Please include a hard copy of the ad. This
will verify we have the proper ad and that
no elements are missing.
▪ Any changes in PDF files are the
responsibility of the originator of that file.
Additional work to a file, beyond loading
the material onto Rosebud Media’s
system, will be charged at $75 per hour,
with a $75 minimum.
▪ Rosebud Media will not be responsible
for unusable material, delays or missed
schedules due to errors, improperly
prepared files or unclear instructions.
▪ Please consult your Marketing Consultant
for additional information on electronic
transmission or output.
ADVANCE DEADLINES
▪ Double trucks and color advertisements
are due 24 hours in advance of normal
deadlines.
▪ Advertisements requiring special services,
artwork, and ads with intricate layout or
color specifications or extensive copy
are due 24 hours in advance of normal
deadlines.
▪ National holiday deadlines will be
announced.
CIRCULATION
Contact our office for current circulation
and distribution figures. 541-776-4455

DISPLAY AD COPY CLOSING SPECIAL DAYS / PAGES / IN-COLUMN LINE AD COPY

FEATURES / SECTIONS DEADLINES
For Publication On: All Materials Due:
Sunday Wednesday, 11 AM Sections: For Publication On: All Materials Due:
Monday Wednesday, 11 AM FRIDAY Sunday Friday, 4 PM
Tuesday Thursday, 11 AM Tempo / TV Tempo Entertainment Monday Friday, 4 PM
Wednesday Friday, 11 AM Guide & TV Listings Tuesday Monday, 4 PM
Thursday Monday, 11 AM WEDNESDAY Wednesday Tuesday, 4 PM
Friday Tuesday, 11 AM Alacarte Food & Entertainment Thursday Wednesday, 4 PM
Saturday Tuesday, 11 AM THURSDAY Friday Thursday, 4 PM
Revels Friday, Noon Revels Entertainment Guide Saturday Friday, 4 PM
Tempo/TV Tempo Monday, 11 AM
Savor Wednesday, 11 AM Feature Pages: Contact your marketing consultant for
FRIDAY legal holiday schedule.
On a publication day following a legal holiday, and for Oregon Outdoors
special sections & groupings, please add 24 hours to SUNDAY
above schedules. Ad cancellations limited to above Business Section; Local Features; Comics;
closing schedules. All deadlines effective 1/1/2019 Parade; Travel; Life/At Home; Your Money