Business plan

1.0 Executive Summary

Tamana boutique clothe will be situated in bada bazaar.In this shop we will generally sell
Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women.
We want to run this shop because in every occasion maximum women want to buy and wear
unique and stylish lines of clothing to everyone that loves what they choose to wear and care
how they present their image in public. It’s a clothing line made exclusively for the fashion
forward and bold- young and old people who are not afraid to stand out and break outside the
norm. The main objective of our shop to provide new designing clothe in every season. To
maintain inflation in earning per year at a rate of 12%. Providing stitching facilities to the
costumer.

1.1 Problem and solution

As per the current scenario of boutique clothe is easily available on online orders of
customer demand accessories .In this shop I want to provide all types of product based on
style and quality and to be the most sought-after provider of personalized quality clothing in
the in offline every customer buy the through house in our local areas with better quality and
suitable price. We will targeting women customers and focus on them satisfaction.

1.2 Market
The target market for tamana boutique products is active consumers of all ages. The initial
target market Most of Top shop’s clothing and products are targeted primarily to young
women in their 20’s and early 30’s that are fashion forward and always looking for the hottest
trends. They carry many different clothing lines that include: collections, mainline, premium,
boutique, unique, designer, and emerge. They really want to drive home the idea of being
able to create your own unique look and style. This would mean that many of their customers
are not exactly what you would call mainstream and aren’t afraid to be a trendsetter in their
own way. Aside from that however Top shop is also a great place for these girls to get their
basics that are needed for everyday outfits. for a certain brand. We have focus on local
market. And many varieties of clothe provides in shop for focus on customer satisfaction.
The products you sell but also for the customers who wear your clothing line. branding is an
integral part of positioning your company as a popular purveyor of world-class garments that
will help your customers look better and gain confidence in their own images.

We are selling everyday wearing outfits.

Customers
All types of men and women of different age will be our customers. But we are mainly focus
for kids and teen age girls wearing clothe. Customers choose the products they want, shirt
colors, quantity, and sizes.

1.4 Competition
Top shop competes on a regular basis with other companies, as it is one of consists of
competition with Mrs. Selfridge, H&M, Debenhams.. These stores are all trendy; fast fashion
retail stores that have the same target consumers. Top shop’s sales have reduced because of
heavy competition so thinking of new ways to reach more clients is key. Since Top shop and
H&M especially target for the same customers domestically and internationally, they are
competing with new brands and sales. Top shop is known for aiming for Indie style fashion
and being peculiar with its clothing to stand out from other competitors. Internationally, Zara
is another huge competitor for Top shop. This is their closest competitor because they have
relatively higher prices than H&M, but is considered to be less fashionable.

1.5 Financial Highlights

Tanana boutique looks to bring in annual sales of Rs 60,00,000 with an operating profit
margin of 20%. Gross margins are at 51%, which is 6 percentage points higher than the retail
industry average but in line with retail boutique averages. Tamana projects to reinvest net
profits of 5% into the company for service enhancements and growth initiatives.

First-year cash flows are positive due to the cash-based business of remains very liquid with
no Current Liabilities forecasted for the year ending June 30, 2018. Startup costs are
estimated at Rs 132,700 with almost half of these costs going to startup inventory.

Types of ownership
Tanana boutique clothing long run will be a partnership business. The owners of this
business are me and my three other group member.

Source of investment
We have our own sources of investment. So we don’t need to borrow any money other people
or bank.

3.1 Market Segmentation/ Target Market

The credit for popularity gained by these women clothing items goes to the manufacturing
and designers who come up with latest trend every now and then they Wear" Style's
"Fashion dressed.
 One gender in particular influences the majority of the retail marketplace: women.
 Women comprise 51% (145 million) of the Indian population
 control or influence 81% of all household purchase decisions.
 Women are now earning more college and master's degrees than men, which
translates into more senior positions & higher pay.
 Overall, women represent 47% of the total Indian.civilian workforce and as that
continues to grow, demands for their time also increase. Balancing work and family
are the concerns for women and almost half "hardly ever" take care of their personal
needs
  Research indicates that women approach retail shopping uniquely by evaluating
purchases based on product and company information derived from both personal and
expert sources. Additionally, surveys consistently reveal that women buy based on the
relationship they forge with a brand.
 The table below shows that out of the ten characteristics consumers find important in
deciding where to shop, four were attributed to customer service.

Top Ten Factors in Deciding Where to Shop:

Reason 2017 2018 Change

1. Has reasonable prices 78% 85% +7
2. Treats customers with respect 66 74 +8
3. Carries quality merchandise 66 72 +6
4. Doesn't pressure me to buy anything 61 70 +9
5. Convenient store hours 61 68 +7
6. Handles merchandise returns fairly 60 66 +6
7. I can always find what I want 61 65 +4
8. Carries a wide variety of items (e.g. 57 64 +7
colors, sizes)
9. Has outstanding customer service 55 63 +8
10. Makes it quick and easy to shop 53 61 +8

4.2 Target Market Segment Strategy

Los Angeles is rated amongst the top Indian markets in economic and educational
achievements. At an average age of 40, the Los Angeles professional is highly affluent, with
an average family household income of Rs180,903 and a median home value of Rs 622,170.
Close to 50% have a bachelor's degree and 40% of these professionals hold a postgraduate
degree.

Tamana customers will learn about the boutique through the following sources:

 LA Neighborhood Storefront

 Friends & Customers (word of mouth and email)

 Personal shoppers and stylists

 Women's Fashion Magazines articles and reviews such as W, Lucky, Marie Claire and
Vogue

 Local press mentions & ads

 Travel and shopping books and websites

The Primary Customer

The primary De Kliek customer is a professional woman with a household income over
$100K. Her main characteristics are listed below:

Demographics

 Professional woman (ages 30-55)

 Household income over Rs 100,00

 College-educated

 Lives in a higher-income LA neighborhood

Psychographics
  Looks for bargains (seasonal fashion) but willing to spend money on quality, core items

 Would like more time or help in understanding what clothing is right for her

 She wants to look her best because she wants to feel good about herself as well as make
a good impression at her job

Leisure Activities

 Listens to NPR

 Supports the Arts

 Reads Vogue, New Yorker, Bon Apetit, Lucky

 Watches Bravo, BBC, HBO

 Internet savvy

 Travels, owns a passport

 She enjoys eating out as well as taking time for herself at the spa or getting a mani-pedi

Clothes Shopping Behaviors

 Spends over Rs 2,500 for clothes each year

 Shops at Boutiques, Nordstroms, and Banana Republic

 Wears a size 6, 8, or 10

 Buys mostly tops and pants

 Looks for classic, basic items each season, with 1-2 trendy items

 She cares about how she presents herself, enjoys fashion, and looks for quality over
quantity

Customer needs, expectations and buying patterns

Tamana customer loves to shop and enjoys going to boutiques. She is knowledgeable about
designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various
fashion and basic pieces throughout the year. Many times she shops to "browse." By offering
fashionable accessories and wardrobe organization items,

3.3 Key customers

All types of men and women of different age will our customers. But the main customer 20 to 32
age level.

3.4 Competition/competitors

The other tamana boutiques shops of the market are our main competitors. Competition will
be done in the local market.

4.0 EXECUTION

4.1 Marketing Plan

We will decorate our shop very gorgeously so that the customers will be attracted and come
to our shop. For advertising we use newspaper as our main media we will open a website and
a face book page for the promotion of our business. We also build many bill- boards in local
area. We a r e focusing businesswomen, and housewives finding less time from
their work to stick to the fashion magazines, TV and others. We will provide
them the platform where they can come select the trendy ones and feel confident in
their circles

5.0 COMPANY AND MANAGEMENT SUMMARY

5.1/5.2/5.3 Organization Structure/ Management Team/

Management Team Gaps
Our business is very small, so we don’t appoint any person as the manager of the shop. I will
do all the finance and accounting functions. My partners will be take responsibility of
purchasing and promotion.
5.4 Personal plan
In tamana boutique clothe shop there will be one full time employee and two time employee

5.5 Ownership
Tamana boutique clothe shop will be a partnership business. The owners of this venture is
are me and my three members group.
Source of investment we have our own sources of investment. So we don’t need to borrow
any money other people or bank.

6.0 FINANCIAL PLAN

Table:-

Financing Rs.

Equity 60% 1,098,066

Debt 40% 732,044

Cash flow assumption

Account payable cycle (days) 10%

Account receivable cycle (days) 15% (of 30% of sales)

Financial assumption

Project life 10 year

Debt and equity 40:60

Interest rate on long trem debt 14%

Debt tenure 5 years

Debt payment per year 2