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On
8th NATIONAL VASAI-VIRAR MAYOR`S MARATHON
BY
JAMSUTKAR ARTI SANTOSH
PRN NO: 2016016402437765
SUBMITED TO
I would also like to thank my team members, my family & friends who their valuable
contribution for the completion of the work
CONTENTS PAGE
The Event planning marketing and management report 2018-2019 is been prepared by the
students of TY. BSc (Hospitality Studies) of VIVA COLLEGE OF HOTEL
ANDTOURISM MANAGEMENT STUDIES for the event named as 8th NATIONAL
VASIA-VIRAR MAYORS MARATHON 2018 Held on 9th DECEMBER 2018. The
report givesyou a brief introduction about aims and objectives of the event it has all the
information about the overall and departmental budget along with the organizational and
departmental hierarchy. It also gives you a brief about the footfall, sales and marketing
activities, and a short trip to the memories of the event through the annexure.
INTRODUCTION (EVENT AIMS AND DETAILS)
From the future point of view the thought behind arranging such event was to make people
aware about the cleanliness and the importance of greenery in life. Our true motivation was
to make the people aware the cleanliness and maintaining the greenery in the enviourment
and the making and maintaining a healthy city. And also, one reason behind the theme was
to show the importance and replicate the culture and importance of vasai city.
The overall concept was to motivate people and create public awareness for maintaining the
natures balance.
❖
OBJECTIVES OF THE EVENT
2. Creating awareness
• Enviourmental awareness is an integral part of the movement`s success. By
teaching our friends and family that the physical enviourment is fragile and
indispensable we can begin fixing the problems that threaten it.
4. MOTIVATION
• To motivate how people how they can create a greener and safe future, helping
their future generation to have a safe life.
ESTIMATED BUDGET
Sr
No DEPARTMENT AMOUNT (in Rs)
4 Housekeeping 3,445/-
Total 3,60,285
Budget for various departments and overall
respective departments of the event
FRONT OFFICE
4 Stationary 500/-
5 Miscellaneous 1000/-
TOTAL 10500/-
HOUSEKEEPING
2 Varnish 500/-
3 Tapes 50/-
4 Cutter 45/-
6 Plants 2000/-
TOTAL 3445/-
FOOD AND BEVERAGE SERVICE
TOTAL 68715/-
FOOD AND BEVERAGE SERVICE
5 Fuels 2000/-
TOTAL 37950/-
FOOD PRODUCTION
1 Fruits 15000/-
2 Groceries 30000/-
6 Bakery 20000/-
8 Vegetables 15000/-
9 Miscellaneous 5000/-
TOTAL 1,30,000/-
SALES AND MARKETING
1 T-Shirts 47500/-
2 Shoes 47975/-
TOTAL 1,09,675/-
GENERATION OF FUNDS
The generation of fund was done by all TY. BSc (Hospitality Studies) Students only. After
planning the theme and budget for all the respective departments we decided to contribute Rs
3500/- per student. We did not go for any sponsors as it was a social event and hence all the
fund for the event was self-contributed by the students themselves.
The total strengths of TY. BSc (Hospitality Studies) For MUMBAI UNIVERSITY is 103
Students,
i.e. Rs 3500*103 Students = Rs 3,60,500/-
SALES AND MARKETING ACTIVITIES
TARGET GUEST
The targeted guest was all VVIP and VIP guest, Politicians, actors, who visited for
marathon, expected number of Pax were 800
FOOTFALLS
As the no of Pax expected was 800 but at the mid time of breakfast suddenly the count of
guest increased. It was difficult to manage crowd and the volume of cooked food served in
breakfast. Waste management was a bit challenge.
❖
Banners were made according to the event and its requirement.
❖
There were the banners of college.
❖
A social profile of the event was to create a social awareness.
❖
All the progressing activities were uploaded on the social profile of the college.
❖
Invitation of the event was sent to the different colleges of the MUMBAI.
❖
The invitation was also sent to medias.
HIERARCHY OF THE EVENT
EXECUTIVE CHEF
ASSISTASNT CHEF
FOOD KITCHEN MR.PRANIT MR.RAHUL BHARTI
PRODUCTION RIKAME
AND HEAD CHEF
PATTISARIES ASSISTANT CHEF
BAKERY MR.PRATIK
MR.AMEY PATIL
BHANUSHALI
HEAD OF
ASSISTANT HEAD
DEPARTMENT
FRONT OFFICE OF DEPARTMENT
MS.ANKITA
MR.PARAS RANA
BANKAR
ASSISTANT
GENRAL
GENRAL
MANAGER
MANAGER EXECUTIVE ASSISTANT
MR.MOHIT
MR.VIVEK HOUSE-KEEPING HOUSE-KEEPER HOUSE-KEEPER
PATIL
KAMAT MR.TYSON VAZ MR.BADAL JHA
HEAD OF DEPART-
SALES ASSISTANT HEAD
MENT
AND OF DEPART-MENT
MR.HUSSAIN
MARKEETING SADRIWALA MR.RAJ DHEDIA
SUPERVISOR SUPERVISOR
Mr. HITES BASAK Ms. DIVYA HARAWADE
Mr. ARJUN SINGH Ms. AARTI JAMSUTKAR
Mr. AKSHAY PARMAR Ms. PRANITA BANDODKAR
ASSOSIATES ASSOSIATES
Mr. OMKAR NIVENDKAR Ms. GRETA D`SOUZA
Mr. VIGHNESH UTTEKAR Ms. PUSHALI SHAH
ROLE OF INDIVIUAL STUDENTS
❖
In the meeting held with the concern with faculty and the students I was selected as the front
office Supervisor
❖
As we came closer to the event, we conducted the departmental meeting and decided the
return gifts and designed the invitation for the event as per the theme (clean vasai green
vasai) and the budget for the event and made the inventory.
❖
My role was to make sure that all the works Of My Department goes smoothly and are
completed on time.
❖
We made the list of invitations with the help of faculties and allocated the members for
sending the invitation to the colleges.
.
Key Responsibility: -
➢
Managing the documents and the paper works and keeping them up-to-date and higher
management
➢
Taking updates from the team members& HOD regarding the work assigned and reporting
to the consultant faculty.
➢
Being in touch with the HOD and the consultant faculty and event in-charge and
pending or remaining work and making sure all works are completed on time.
CHALLENGES FACED AND OVERCOME
➢
Conceptualization and planning of a unique theme-based event with a social message.
➢
Time management with a limited manpower.
➢
Approvals and process involved.
➢
Handling the situation tactfully.
LEARNING OUTCOME
❖
ORGANISATION OF AN EVENT
• Conducting and organizing event efficiently
❖
LEADERSHIP QUALITY
• Leaded and guided the team as the FRONT OFFICE
SUPERVISOR.
❖
MARKETING SKILLS
• Promoting the theme and events efficiently
❖
COMMUNICATION SKILLS
• Expressing and delivering ideas, concept and convincing others
❖
SITUATION HANDELING
• Handling uncertain situation calmly and tactfully
ANNEXURE OF THE EVENT
PRE-EVENT
ON THE DAY OF EVENT