San Jose Litex Senior High School

Department Of Education
Division Of Rizal

Demonstrate Understanding Of the 4M’s of Operation

In partial fulfillment of

The Requirement in Entrepreneurship

Submitted by:

Ellama, John Aeron Tagacay

Navanes, Rodney

Cayetano, Eunice S.

Heradura, Lourjean

Mortel,

Refran, Cristina F.

Siason, Niinette

Sobrevilla, Eunica

Ucag,

Submitted to:

Mrs. Rosario Roxanne P. Rada

February 05, 2019

 San Jose Litex Senior High School
Department Of Education
Division Of Rizal

I. Introduction
II. Body
A. Describe the 4 M’s of Operations in relation to business opportunity
1. Manpower
 This refers to the workforce, who will help a business to produce
more products.
2. Machine
 Refers to the devices and equipment used to performs specific
type of work and usually uses energy (electricity) to perform a
task.
3. Material
 Pertains anything used as inputs to production or
manufacturing.
4. Method
 Refers to the ways of producing a particular product from raw
materials.
B. Develop a product description
1. Product description- a structured format of presenting information
about a product which includes its benefits, form , presentation, price
,purpose etc.
 is the marketing copy that explains what a product is and why
it’s worth purchasing. The purpose of a product description is to
supply customers with details around the features and benefits
of the product so they’re compelled to buy

a. How to Write a Product Description

When you are selling a product, either online or offline in a
catalog, one of the key elements is the product description. This is a
brief paragraph that describes the product to entice buyers. If you're
writing a product description, take some time to prewrite. Research your
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Department Of Education
Division Of Rizal
product and the audience so you know how to best sell the product. From
there, write down the statement. Start with a great opening and then
describe the product vividly in a couple of short sentences. When you're
finished, reread the statement. Watch for cliche phrases and lengthy
sentences and revise the statement as necessary.

We have 3 parts in Writing a Product Description

1.Prewriting Your Statement

2.Writing the Statement

3.Revising Your Statement

Part One of Three:

Prewriting Your Statement

1 Think about your target audience. Who are you targeting with this product description?
That's a vital question to ask. If your potential buyers identify with a particular group or culture,
they're more likely to buy a product that also identifies with that group or culture. Think about
who you're trying to target with your product description.

 Common characteristics to consider when trying to determine the target audience include
age, gender, income level, buying habits, occupation, marital status, family status,
location, education level, ethnic group, political affiliations, hobbies, and interests.[2]
 If the company for which you are writing the description has an online presence, there are
tools you can use to identify their demographic, such as Google Analytics. This can help
you gather information on the type of person who frequents the company's website. The
company sales team may also be able to provide you with this information.
 Say you're selling a new brand of flavored coffee for a local shop. The kinds of consumers
who crave flavored coffee might be professionals or family-oriented people who prioritize
taste over coffee purity or origin.
 Try to connect your coffee to the target customer's lifestyle. Business people will relate
to someone enjoying a coffee before a busy day of work or as a break. Family-oriented
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people will respond to descriptions of someone enjoying coffee with their spouse or as
their children get ready for school.

2 Connect the product's features to its benefits. Consumers generally go for products that
provide them specific benefits. When writing a product description, ask yourself, "What would
a customer gain from my product?" Ultimately, consumers want to buy something that has an
inherent benefit to them.

 Make a list of the features of your product. From there, try to link these features to a
benefit for customers. This will help you get a sense of what to focus on as you write your
description.
 For the coffee example, try connecting the coffee's origin, tasting notes, caffeine content,
or another quality of the coffee to its benefits (good flavor, a pleasant drinking experience,
caffeine boost, feeling of helping a community/farmers, etc.).
 Find a way to stress your product's exceptional flavor. Why specifically is your ideal
customer seeking flavored coffee? What's wrong with existing flavored and unflavored
coffees?

3 Jot down sensory images. Specifics are important when selling a product. If you can
create sensory details, your readers will feel like they're experiencing the product secondhand.
This may make them more likely to purchase it. Try to describe the experience of enjoying
your product, using as many senses and images as possible.

 Returning to the flavored coffee example, try to imagine waking up to a pot of vanilla
flavored coffee. What smells would you experience? What sights? How does the smell of
a vanilla birthday cake make a person feel?
 You could write something like, "Imagine waking up to a subtle vanilla scent wafting into
your bedroom, then sitting down to enjoy a cup of coffee with the sweet taste of a
childhood birthday cake. Revel in the memories of grade school parties as you take a sip
of the silky, creamy flavor of our coffee." Here, you create an experience for your reader.
The reader imagines waking up, smelling coffee, tasting coffee, and having that coffee
spark pleasant memories.
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Division Of Rizal

4 Make a list of descriptive words. You do not want to use average words to describe your
product. Vivid language can really make your product sound great to potential buyers. Avoid
neutral or common words when describing your product. To start brainstorming, make a list of
words that remind you of your product and find ways to make these words pop.[5]

 Imagine that the coffee from the previous example is flavored like birthday cake. The first
words that may come to mind may be things like sweet, tasty, and flavorful.
 Are there any ways you can make those words more specific? What kind of cake does
the coffee taste like? Maybe it has a vanilla flavor. Instead of using terms like "sweet"
and "tasty," you could find something more specific. For example, you could say the
coffee has a "silky, creamy vanilla flavor."
Part Two of Three:

Writing the Statement

1 Start with a great opening Consumers are bombarded with many ads every day. When
writing a product description, you have a limited amount of time to get a consumer's attention.
Use that time wisely. It is essential that you lead with a statement or question that grabs the
reader's attention.

 Try appealing to the senses right away. In the coffee example, you could say something
like, "Wake up in the morning to the subtle scent of rich and creamy vanilla."
 You can also ask your readers to imagine. For example, say something like, "Imagine
there was a coffee that tasted as good as your favorite desserts."
 You can also try to appeal to the reader's identity initially. Try something like, "When
you're drinking a cup of coffee, do you still get that same level of joy you felt when you
started to drink coffee?"

2 Use the proper tone. Tone is important when it comes to product

descriptions. Different readers will respond to different tones. As you
write, make sure you adopt a tone appropriate for the audience at
hand.
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Department Of Education
Division Of Rizal
 Think about your company's brand. Are you trying to come off
as cheeky, fun, and a little sarcastic to appeal to a certain
audience? Or are you a more serious business trying to
attract customers who are also quite serious?
 The tone of any coffee advertisement could be one of
lighthearted enjoyment, describing the pleasure or life
improvement brought by the flavor and caffeine in the coffee.
 However, a more serious coffee company could focus on
bean quality, origin, having a high caffeine content, or being
ready quickly for the busy professional

3 Cover the product quickly and vividly. Remember, you want to cover the product as fast
as you can. Readers may scroll by if a product is long and wordy. Strive for a few brief and
vivid sentences over lengthy descriptions.

 Things like bullet points can be particularly helpful, if you're able to use them. For
example, instead of saying, "Our coffee has a smooth, creamy vanilla flavor that will make
your house smell like a birthday party" you could break down these sentiments into a
series of bullet points: "Silky smooth vanilla flavor!", "Fills your house with the scent of a
birthday party!", "Instant relaxation first thing in the morning!"

4 Keep length in mind. Many people read ads on a mobile phone these days. You want to
make sure the bulk of your product description, if not all of it, will show up on a mobile phone
screen. Short and simple is more memorable than long and complicated.

 You should also keep images in mind. If this description is being posted alongside an
image, the image will take up space on the phone's screen as well. Do not just account
for the text.
Part Three of Three:

Revising Your Statement

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Division Of Rizal

1 Snip out stock phrases. You want to be unique in your description. Advertising is a
competitive world and it's vital to stand out. As you read over the description you wrote, cut out
any phrases that sound cliche. When you're reading your description, imagine how you would
feel reading it as a consumer. If there are any phrases that make you think, "Yeah, yeah, that's
what everyone says," these are phrases to cut out.

 Think of ways you can rewrite cliche or stock phrases to make them more unique to your
product. For example, you may find a phrase like "high quality" in your description of your
coffee. High quality is a largely meaningless term, as everyone wants buyers to believe
their products are quality. What does high quality mean for this product and how can you
convey that?
 For the coffee example, "high quality" would be best swapped out for words like, "organic"
or "locally grown." These are the traits your target audience associates with quality.

2 Add keywords. A good product description only works if it can reach readers. If your
product is more likely to show up on a Google search engine, it's far more likely to sell. Make
sure you use keywords that a consumer looking for this type of product will search for online.
Do some research on search engine optimization (SEO) to ensure you are choosing keywords
that will drive shoppers to your product.

 Keywords can sometimes be self-explanatory. If you're selling formal dress shoes, your
customers will search for this; however, if you're selling an accessory to another product,
keywords can be trickier. Think about what the product will be used for, and work that use
into the description. For example, a wine rack should be called a "wine rack" specifically
and not a "rack."
 Some products have different names. For example, soft drinks are referred to differently
in different parts of the country. If you're selling a soft drink dispenser to be used in
restaurants, you may want to add a small blurb on the bottom saying something like,
"Also known as a pop dispenser, soda dispenser, or a coke dispenser."
 Do not overuse keywords, however, as this can make your description sound clunky.
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3 Rewrite the statement a few times. Revision is important when it comes to a product
description. You'll want to write a few different drafts until you hit a statement that works.[11]

 Play around with words and structure. Swap non-specific words for words that pack a
bigger punch. You can also switch the order of sentences to make the ad read smoother.
Get rid of unnecessarily long sentences by cutting out unneeded words.
 Have a friend or family member read over the statement. Ask them to give you an

honest assessment of whether it makes them want to buy the product.

4 Proofread. You do not want to send a product description into the world if it contains errors.
Before submitting your description, proofread carefully.

 Print out the statement as this makes it easier to catch errors.

 Take a break from the description for a day or so, as you'll be more likely to catch errors
after gaining some space.
 Have a friend read over the description as well.
Tips

 Use an informal, simple tone of voice to create rapport with the reader.

 Add personality. This can take the form of a personal story or creative wording.

 Be sincere. Everyone can tell when they are being sold to and no one likes it.

Warnings

 Do not overuse bolding, punctuation or slang.

C. Create a prototype of the product

1. Prototype- first versions of the product can be expensive, since they
require research and development. Once developed and tested, the
product is ready for test marketing. Also it’s a replica of a product as it
will be manufactured, which may include such details as color, graphics,
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Division Of Rizal
packaging and instructions. One of the essential early steps in the
inventing process is creating a prototype--which, simply defined, is a
three-dimensional version of your vision.
D. Test the product prototype
E. Validate the service description of the product with potential customers to
determine it’s market acceptability.

III. Summary
IV. Referrences