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Programme Structure
and
Curriculum & Scheme of Examination
2010
This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of
Examination. The Programme Structure includes the courses (Core and Elective), arranged
semester wise. The importance of each course is defined in terms of credits attached to it. The
credit units attached to each course has been further defined in terms of contact hours i.e.
Lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms
of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical
hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have
3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits.
The Curriculum and Scheme of Examination of each course includes the course objectives,
course contents, scheme of examination and the list of text and references. The scheme of
examination defines the various components of evaluation and the weightage attached to each
component. The different codes used for the components of evaluation and the weightage
attached to them are:
It is hoped that it will help the students study in a planned and a structured manner and
promote effective learning. Wishing you an intellectually stimulating stay at Amity
University.
July, 2010
PROGRAMME STRUCTURE
FIRST SEMESTER
Course Course Title Lecture (L) Tutorial Practical Total Page
Hours Per (T) Hours /Field work Credit No.
Week Per Week (P) Hours
Per Week
SECOND SEMESTER
MBA 201 Strategic Management 3 - - 3
MBA 202 Financial Management 3 1 - 4
MBA 203 International Marketing Management 3 - - 3
MBA 204 Management Information Systems 2 - 2 3
MBA 205 Managing Human Resources 4 - - 4
MBA 206 Market Research 2 1 1 4
MBA 207 Operations Management 3 1 - 4
MBA 242 Business Communication – II 1 - - 1
MBA 243 Behavioural Science – II 1 - - 1
Foreign Language – II 2 - - 2
MBA 244 French
MBA 245 German
MBA 246 Spanish
MBA 247 Japanese
MBA 248 Chinese
TOTAL 29
THIRD SEMESTER
MBA 301 Strategic Quality Management 3 1 - 4
MBA 302 Managerial Competency & Career 1 - - -
Development (Non-Credit course)
MBA 342 Business Communication – III 1 - - 1
MBA 343 Behavioural Science – III 1 - - 1
Foreign Language – III 2 - - 2
MBA 344 French
MBA 345 German
MBA 346 Spanish
MBA 347 Japanese
MBA 348 Chinese
MBA 350 Summer Internship (Evaluation) - - - 9
ELECTIVE (Any six courses out of any two streams in a combination of 4+2 or 2+4 or 3+3)
ENTREPRENEUR-SHIP & LEADERSHIP
MBA 303 Creating & Managing New Ventures 2 1 - 3
MBA 304 Entrepreneurship & Entrepreneurial 2 1 - 3
Process
MBA 305 Financing for New Ventures 2 1 - 3
MBA 306 Marketing for Entrepreneurs 2 1 - 3
FINANCE & ACCOUNTING
MBA 307 Cost & Management Accounting 2 1 - 3
for Decision Making
MBA 308 Infrastructure Project Management & 2 1 - 3
Control
MBA 309 International Finance 2 1 - 3
MBA 310 Management of Financial Services 2 1 - 3
MBA 311 Security Analysis & Portfolio 2 1 - 3
Management
HUMAN RESOURCE
MBA 312 Industrial Relations & Labour Laws 2 1 - 3
MBA 313 Organizational Structure, Design & HR 2 1 - 3
Planning
MBA 314 Performance Management Systems 2 1 - 3
MBA 315 Recruitment, Selection, Training & 2 1 - 3
Development
MBA 316 Strategic Human Resource 2 1 - 3
Management
INTERNATIONAL BUSINESS
MBA 317 Global Trade in New Millennium 2 1 - 3
MBA 318 Institutions of International Trade 2 1 - 3
Organization
MBA 319 International Economics Environment 2 1 - 3
& Policy
MBA 365 International Trade Procedures & 2 1 - 3
Documentation
MBA 366 Management of Foreign Transactions: 2 1 - 3
A Banking Perspective
INSURANCE MANAGEMENT
MBA 367 Application of General Insurance 2 1 - 3
MBA 368 Life Insurance – Underwriting & 2 1 - 3
Claims
MBA 369 Regulatory Framework of Insurance 2 1 - 3
MBA 370 Risk Management & Insurance 2 1 - 3
INFORMATION TECHNOLOGY
MBA 371 Business Process System 2 1 - 3
MBA 372 Management of Software Projects 2 - 2 3
MBA 373 Decision Support & Business 2 - 2 3
Intellegence Systems
MBA 374 Service Oriented Architecture & IT 2 - 2 3
Service Management
MBA 375 Web-enabled Business Processes 2 - 2 3
MARKETING & SALES
MBA 376 Consumer Behaviour 2 1 - 3
MBA 377 Distribution Management & Logistics 2 1 - 3
MBA 378 Marketing of Services 2 1 - 3
MBA 379 Product & Brand Management 2 1 - 3
MBA 380 Rural Marketing 2 1 - 3
OPERATIONS MANAGEMENT
MBA 381 Facility Planning & Total Productive 2 1 - 3
Maintenance
MBA 382 Management of Technology & 2 1 - 3
Innovation
MBA 383 Project Management 2 1 - 3
MBA 384 Supply Chain Management & Logistics 2 1 - 3
MBA 385 Optimization Techniques 2 1 - 3
RETAIL MANAGEMENT
MBA 386 Fundamentals of Retailing 2 1 - 3
MBA 387 Merchandising & Category 2 1 - 3
Management
MBA 388 Distribution Network 2 1 - 3
MBA 389 Franchising Management 2 1 - 3
MBA 390 International Retailing 2 1 - 3
OTHERS
MBA 391 Energy Audit 2 1 - 3
MBA 392 Urban Management 2 1 - 3
TOTAL 35
FOURTH SEMESTER
MBA 401 Management in Action – Social, 3 1 - 4
Economic & Ethical issues
MBA 402 Managing Excellence (Non Credit 1 - - -
Course)
MBA 442 Business Communication – IV 1 - - 1
MBA 443 Behavioural Science – IV 1 - - 1
Foreign Language – IV 2 - - 2
MBA 444 French
MBA 445 German
MBA 446 Spanish
MBA 447 Japanese
MBA 448 Chinese
MBA 455 Dissertation (Commencing Sem–III) - - - 9
ELECTIVE (Any six courses out of any two streams (same as in Sem III) in a combination of 4+2 or 2+4 or
3+3)
ENTREPRENEUR-SHIP & LEADERSHIP
MBA 403 Corporate Entrepreneurship, Innovation 2 1 - 3
& Future Organization
MBA 404 Managing Entrepreneurial Firms & 2 1 - 3
Family Business
MBA 405 Organizational Leadership - 2 1 - 3
Inspiration, Dilemmas & Action
MBA 406 Technology & Innovation 2 1 - 3
FINANCE & ACCOUNTING
MBA 407 Advanced Accounts 2 1 - 3
MBA 408 Corporate Tax Planning 2 1 - 3
MBA 409 Financial Engineering 2 1 - 3
MBA 410 Management of Financial Institutions 2 1 - 3
MBA 411 Strategic Financial Management 2 1 - 3
HUMAN RESOURCE
MBA 412 Compensation Management & 2 1 - 3
Retention
MBA 413 Human Resource Information Systems 2 1 - 3
& HR Audit
MBA 414 International HR & Cross Cultural 2 1 - 3
Management
MBA 415 Managing Creativity & Building 2 1 - 3
Learning Organizations
MBA 416 Organizational Change & Development 2 1 - 3
INTERNATIONAL BUSINESS
MBA 417 Global Market Mix 2 1 - 3
MBA 418 International Supply Chain 2 1 - 3
Management & Logistics
MBA 419 International Trade Accounting, Law & 2 1 - 3
Taxation
MBA 465 Sectoral Strategy for Export Marketing 2 1 - 3
MBA 466 Strategic Functioning of Multinationals 2 1 - 3
INSURANCE MANAGEMENT
MBA 467 Commercial Insurance Underwriting & 2 1 - 3
Operations
MBA 468 Insurance Accounts & Fund 2 1 - 3
Management
MBA 469 Insurance Marketing & Client 2 1 - 3
Management
MBA 470 Product Development & Pricing 2 1 - 3
INFORMATION TECHNOLOGY
MBA 471 Networking & Telecommunications 2 - 2 3
MBA 472 Enterprise Management 2 1 - 3
MBA 473 Information Security & Risk 2 - 2 3
Management
MBA 474 Marketing of IT Solutions 2 1 - 3
MBA 475 Software Quality Assurance 2 - 2 3
MARKETING & SALES
MBA 476 Advertising & Sales Promotion 2 1 - 3
MBA 477 Customer Relationship Management 2 1 - 3
MBA 478 Industrial Marketing 2 1 - 3
MBA 479 Retail & Mall Management 2 1 - 3
MBA 480 Sales Management 2 1 - 3
OPERATIONS MANAGEMENT
MBA 481 Productivity & Performance 2 1 - 3
Management
MBA 482 Operations Strategy 2 1 - 3
MBA 483 Process Analysis & Theory of 2 1 - 3
Constraints
MBA 484 Service Operations Management 2 1 - 3
MBA 485 World Class Manufacturing Systems 2 1 - 3
RETAIL MANAGEMENT
MBA 486 Mall Management 2 1 - 3
MBA 487 Visual Merchandising & Space 2 1 - 3
Planning
MBA 488 Retail CRM & Promotional Strategy 2 1 - 3
MBA 489 Retail Supply Chain Management 2 1 - 3
MBA 490 E-Retailing 2 1 - 3
OTHERS
MBA 491 Global Legal Environment 2 1 - 3
TOTAL 35
Notes:
1. For non-credit courses, evaluation will be done but no credit units will be assigned. They will be reflected
in the grade sheet with result as “satisfactory” or “Unsatisfactory”.
2. In semester III & IV, a student can opt for one course of BSI/ EMC2 in each semester either as an
alternative to one of the elective courses or as an additional course. In case these are taken as an alternative
to an elective course, each of these courses will have 4 credit units and if taken as an additional course then
each will be treated as non-credit course.
Curriculum & Scheme of Examination
Course Contents:
Module I: Accounting Basics
Introduction, Foundations, Accounting policies, Accounting and management control, Branches of accounting,
Recording of transactions and classification, Trial Balance & Errors, Cash book and Bank reconciliation
statement.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Narayanaswamy R,2005, 2nd Edition,Finanacial Accounting – A Managerial Perspective,PHI (Prentice
Hall of India.)
• Maheshwari S N and S K Maheshwari, 2006, Accounting for Management, Vikas Publishing House Pvt.
Ltd.
• Tulsian, P.C. 2006 - Financial Accounting, 2nd Ed, Tata McGraw Hill.
• Banerjee, A. 2005 - Financial Accounting, 2nd Ed, Excel Books.
• Ghosh,T.P, 2005, Fundamentals of Management Accounting, Excel Books
ECONOMIC ANALYSIS
Course Objective:
To familiarize the students with theoretical concepts of modern Economic Analysis so that they can use these as
inputs in managerial decision making process. Emphasis would be laid on the understanding of key economic
variables both at micro and macro level which influence the business operations and strategies of the firm and
the business environment under which they operate.
Course Contents:
Module I: Theory of demand and supply
Nature and scope of economic analysis: its relevance for managerial decision making, Demand analysis: nature
of demand for a product- individual demand and market demand, demand by market segmentation. Demand
function and determinants of demand. Supply function: determinants of supply of a product, law of supply.
Elasticity of supply.
Concept of elasticity of demand- income, cross, price and advertizing elasticity. Theorems on the price elasticity
of demand. Applications of the concept of price elasticity of demand in business decisions. Demand forecasting-
need for forecasting and techniques of forecasting. Cost concepts: costs relevant for management decision
making. Economies of scale: internal and external. Cost function: cost and output relationship. Short run and
long run.
Inflation and Deflation: Demand – Pull and Cost – Push Inflation. Impact of Inflation on Employment, Price
Level and other Macro Economic Variables and Analysis of Policies to control inflation. Deflation. Monetary
Policy: Objectives of Monetary Policy. Function of Central Bank. Credit Policy and its implications on the
Corporate Sector. Fiscal Policy: meaning, objectives and impact on economy. Money Market, Capital Market
and Foreign Exchange Market.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To give insight to various Business and Economic Laws so that the students are able to interpret the provisions
of some of the important laws and apply the same in commercial and industrial enterprises.
Course Contents:
Module I: Legal Environment of Business
Environment of Business, Its importance, Legal environment of business.
Examination Scheme:
References:
Tulsian, “Relevance of Business Law”.
Singh Avtar “Elements of Mercantile Law”.
INFORMATION TECHNOLOGY AND BUSINESS APPLICATIONS
Course Contents:
Module I: Introduction to computers
Computer fundamentals: History and development of computers, Computer architecture. Introduction to
hardware and software, Generations of software, Types of software, System Software (Operating Systems,
Computer Languages), Introduction to various application softwares.
Module V: E-Commerce
Introduction to E-Commerce and M-Commerce, Advantages and Disadvantages of each. Concept of B2B, B2C,
C2C etc. Concept of Internet Banking and Online Shopping..
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Contents:
Module I: Understanding Marketing Management
The orientations towards market place, Relationship marketing, Social marketing, Strategic Planning.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Marketing Management by Rajan Saxena, latest edition, Tata McGrow Hill
• Marketing Management by Ramaswamy, latest edition Ed, Namakumari
ORGANIZATIONAL BEHAVIOUR
Course Objective:
The course aims to explore the core concept and theories of Organizational Behaviour at individual, group and
organizational level through managerial application and standard human behaviour.
Course Contents:
Module I: Introduction to Self and Management
The Transactional Analysis, Managing and Managers, The Challenges of Management, The Practice and Study
of Management, Schools of Management
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The aim of this course is to develop the understanding of the various statistical models used for decisions
making and how each applies to and can be used in the business environment using contemporary computer-
based technology.
Course Contents:
Module I: Introduction
Application of Statistics in Business & Management; Basic Concepts of Statistical Studies: Variable and
Classification of Data; Diagrammatic & Graphical Presentation of Data: Bar Diagram, Histogram, Pie –
Diagram, Stem Leaf Display, Frequency Polygons, and Ogives.
Examination Scheme
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Anderson David R, Sweeny Dennis J, Williams Thomas A, Statistics for Business and Economics 9th
ed, Cengage learning.
• Keller Gerald, Statistics for Management, Cengage Learning
• Anderson David R, Sweeny Dennis J, Williams Thomas A, Quantitative Methods for Business,
Cengage learning.
• Vohra N.D., Quantitative Techniques in Management, Tata McGraw Hill
BUSINESS COMMUNICATION - I
Course Objective:
One cannot‘not communicate’. This course is designed to facilitate our young Amitians to communicate
effectively by emphasizing on practical communication through refurbishing their existing language skills and
also to bring one and all to a common take-of level.
Course Contents:
Module I: Fundamentals of communication
Relevance of communication
Effective communication
Models of communication
Effective use of language
Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They
will have to be programmed accordingly.
Examination Scheme:
Course Objective:
This course aims at imparting an understanding of:
Self and the process of self exploration
Learning strategies for development of a healthy self esteem
Importance of attitudes and their effect on work behaviour
Effective management of emotions and building interpersonal competence.
Course Contents:
Module I: Understanding Self
Formation of self concept
Dimension of Self
Components of self
Self Competency
Course Objective:
To familiarize the students with the French language
• with the phonetic system
• with the accents
• with the manners
• with the cultural aspects
To enable the students
• to establish first contacts
• to identify things and talk about things
Course Contents:
Unité 1, 2: pp. 01 to 37
Contenu grammatical: 1. articles indéfinis, masculin et féminin des noms, pluriel des noms
2. Je, il, elle sujets, verbes parler, habiter, s’appeler, être, avoir, masculin et
féminin des adjectifs de nationalité
3. tu, vous sujets, verbes parler, aller, être, c’est moi/c’est toi
4. verbes faire, connaître, vendre, c’est/il est + profession, qui est-ce ? qu’est-
ce que ... ?
5. article défini, complément du nom avec de, quel interrogatif
6. adjectifs possessifs (1), pour + infinitif
7. verbe avoir, ne...pas/pas de, question avec est-ce que ?, question négative,
réponse Si
8. Prépositions de lieu, il y a/qu’est-ce qu’il y a
9. accord et place des adjectifs qualificatifs, il manque...
10. comparatifs et superlatifs, pronoms toniques, pronom on
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Contents:
Module I: Introduction
Self introduction: heissen, kommen, wohnwn, lernen, arbeiten, trinken, etc.
All personal pronouns in relation to the verbs taught so far.
Greetings: Guten Morgen!, Guten Tag!, Guten Abend!, Gute Nacht!, Danke sehr!, Danke!, Vielen Dank!, (es
tut mir Leid!),
Hallo, wie geht’s?: Danke gut!, sehr gut!, prima!, ausgezeichnet!,
Es geht!, nicht so gut!, so la la!, miserabel!
Module V: Articles
The definite and indefinite articles in masculine, feminine and neuter gender. All Vegetables, Fruits, Animals,
Furniture, Eatables, modes of Transport
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable students acquire the relevance of the Spanish language in today’s global context, how to greet each
other. How to present / introduce each other using basic verbs and vocabulary.
Course Contents:
Module I
A brief history of Spain, Latin America, the language, the culture…and the relevance of Spanish language in
today’s global context.
Introduction to alphabets.
Module II
Introduction to ‘Saludos’ (How to greet each other. How to present/ introduce each other).
Goodbyes (despedidas)
The verb llamarse and practice of it.
Module III
Concept of Gender and Number
Months of the years, days of the week, seasons. Introduction to numbers 1-100, Colors, Revision of numbers
and introduction to ordinal numbers.
Module IV
Introduction to SER and ESTAR (both of which mean To Be).Revision of ‘Saludos’ and ‘Llamarse’. Some
adjectives, nationalities, professions, physical/geographical location, the fact that spanish adjectives have to
agree with gender and number of their nouns. Exercises highlighting usage of Ser and Estar.
Module V
Time, demonstrative pronoun (Este/esta, Aquel/aquella etc)
Module VI
Introduction to some key AR /ER/IR ending regular verbs.
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
• Español, En Directo I A
• Español Sin Fronteras
JAPANESE - I
Course Code: MBA 147 Credit Units: 02
Course Objective:
To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that
will later help them to strengthen their language.
Course Contents:
Module I: Salutations
Self introduction, Asking and answering to small general questions
Module V: Demonstratives
Interrogatives, pronoun and adjectives
Learning Outcome
Students can speak the basic language describing above mentioned topics
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
References:
• Shin Nihongo no kiso 1
CHINESE – I
Course Code: MBA 148 Credit Units: 02
Course Objective:
There are many dialects spoken in China, but the language which will help you through wherever you go is
Mandarin, or Putonghua, as it is called in Chinese. The most widely spoken forms of Chinese are Mandarin,
Cantonese, Gan, Hakka, Min, Wu and Xiang. The course aims at familiarizing the student with the basic aspects
of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in
practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Show pictures, dialogue and retell.
Getting to know each other.
Practicing chart with Initials and Finals. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in
Mandarin Chinese.)
Practicing of Tones as it is a tonal language.
Changes in 3rd tone and Neutral Tone.
Module II
Greetings
Let me Introduce
The modal particle “ne”.
Use of Please ‘qing” – sit, have tea ………….. etc.
A brief self introduction – Ni hao ma? Zaijian!
Use of “bu” negative.
Module III
Attributives showing possession
How is your Health? Thank you
Where are you from?
A few Professions like – Engineer, Businessman, Doctor, Teacher, Worker.
Are you busy with your work?
May I know your name?
Module IV
Use of “How many” – People in your family?
Use of “zhe” and “na”.
Use of interrogative particle “shenme”, “shui”, “ma” and “nar”.
How to make interrogative sentences ending with “ma”.
Structural particle “de”.
Use of “Nin” when and where to use and with whom. Use of guixing.
Use of verb “zuo” and how to make sentences with it.
Module V
Family structure and Relations.
Use of “you” – “mei you”.
Measure words
Days and Weekdays.
Numbers.
Maps, different languages and Countries.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
At the end of course the student will understand: The principles of management and their relevance in business,
Strategic analysis of various industries, Impact of environment on strategy, Strategic analysis, Difference
between traditional and contemporary business management, Globalization, Ethical issues, Corporate vigilance.
Course Contents:
Module I: Introduction
Socio-economic environment of business; Mission, vision and strategic implications of company decisions;
Evolution of strategic management paradigm; Concept of Corporate Strategy; Strategic response to changes in
business environment.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Contents:
Module I: Introduction
A Framework for Financial Decision-Making- Financial Environment, Changing Role of Finance Managers,
Objectives of the firm.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Contents:
Module I: Overview
Need, Scope, Tasks, Contrast in domestic and international marketing, EPRG Framework, Socio cultural
environment – culture defined, elements of culture, culture analysis, Political & Legal Environment –
Embargoes & sanctions, Political risk, legal factors, legal differences hofstede model.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Harvard Business Review, Global Business Review (Sage Publications), Global Forum – ITC Geneva
• Czinkota, International Business
• Khurana PK, Export Marketing
MANAGEMENT INFORMATION SYSTEMS
Course Contents:
Module I: Basic Concepts of Information System
Role of data and information, Organization structures, Business Process, Systems Approach and introduction to
Information Systems.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Management Information System, W.S Jawadekar, Tata Mc Graw Hill Publication.
• Management Information System, David Kroenke, Tata Mc Graw Hill Publication.
• MIS: Management Perspective, D.P. Goyal, Macmillan Business Books.
• MIS and Corporate Communications, Raj K. Wadwha, Jimmy Dawar, P. Bhaskara Rao, Kanishka
Publishers.
• MIS: Managing the digital firm, Kenneth C. Landon, Jane P. Landon, Pearson Education.
MANAGING HUMAN RESOURCES
Course Objective:
The course aims at offering students a comprehensive, current and industry based insight to the human resource
management function. It further aims at building strong understanding of the subject and its application in the
corporate world.
Course Contents:
Module I: Human Resource Management in perspective
Evolution of HRM, Nature and scope of HRM, HRM functions, HRM models, Human Resource Development
and Strategic Human Resource Management. .
Examination Scheme:
Components P-1 C-1 CT-1 EE
Weightage (%) 10 10 10 70
References:
• Dessler G (2005). Human Resource Management, TMH , New Delhi
• Mathis R L and Jackson J H (2006). Human Resource Management, Cengage Learning (Thomson
Learning), 10th Edition, Indian Print.
MARKET RESEARCH
Course Objective:
This course in marketing research aims at familiarizing the participants of the MBA program with scientific
research and its various methods in the field of management. The focus of the course is applied and
decisional. It aims at providing the relevant inputs to the participants so that they could study
systematically various complex management problems and provide information and solutions for
the same. Besides the course work, the participants shall be required to undertake a market research
project incorporating the research techniques studied during the semester
Course Contents:
Module I: Nature and scope of marketing research
Marketing research as input in decision making process, Marketing research and marketing information system.
Applications of marketing research, Planning a research project: Problem identification and formulation.
Research Design: Exploratory, Descriptive and Experimental research designs, Market research on the Internet
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The aim of this course is to develop understanding of the strategic and functional issues in the operational
environment of any organization, of the various decisions involving the operational activities, and of the
methods which enable taking the best possible alternative decision.
Course Contents:
Module I: Introduction
Introduction of operations function and Operations Management; Input/output transformation; Operations as
competitive advantage; Forecasting in OM
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Chase, Jacob, Aquilano, Agarwal (2008). Operations Management for Competitive Advantage, Tata
McGraw-Hill
• Evans & Collier (2007). Operations Management: An integrated goods and service approach, Cengage
• Heizer, Render, Jagadeesh (2009). Operations Management, Pearson
• Klassen & Manor (2007). Cases in Operations Management, Sage
• Krajewski, Ritzman, Malhotra (2007). Operations Management: Processes and Value Chains, Prentice-
Hall / Pearson
• Mahadevan (2007). Operations Management: Theory and Practice, Pearson
• Russell and Taylor (2009). Operations Management along the Supply Chain, Wiley
• Shroeder (2009). Operations Management: Contemporary Concepts and Cases, Tata McGraw-Hill
• Stevenson (2007). Operations Management, Tata McGraw-Hill
• Young (2009). Essentials of Operations Management, Sage
BUSINESS COMMUNICATION - II
Course Objective:
This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of
the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca
of this endeavour.
Course Contents:
Module I: Communication in Practice
Verbal Communication
1. Communication Networks
2. Developing writing skills
Inter- office communication
The business letters
E mail – Netiquette (etiquette on the mail)
Intra- office communication
Memos
Notices
Circulars
Agenda and Minutes
Business Report writing
Resume writing
Examination Scheme:
Course Objective:
This course aims at imparting an understanding of:
Process of Behavioural communication
Aspects of interpersonal communication and relationship
Management of individual differences as important dimension of IPR
Course Contents:
Module I: Behavioural Communication
Scope of Behavioural Communication
Process – Personal, Impersonal and Interpersonal Communication
Guidelines for developing Human Communication skills
Relevance of Behavioural Communication in relationship management
• Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships: Third
Edition, Allyn and Bacon
• Julia T. Wood. Interpersonal Communication everyday encounter
• Simons, Christine, Naylor, Belinda: Effective Communication for Managers, 1997 1st Edition Cassell
• Harvard Business School, Effective Communication: United States of America
• Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.
FRENCH - II
Course Objective:
To enable the student
• to talk about his time schedule
• to talk about travel
Course Contents:
Unité 3, 4: pp. 42 to 72:
Examination Scheme:
Components CT1 CT2 C I V A
Weightage (%) 20 20 20 20 15 5
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar,
which will later help them to strengthen their language.
To give the students an insight into the culture, geography, political situation and economic opportunities
available in Germany
Introduction to Grammar to consolidate the language base learnt in Semester - I
Course Contents:
Module I: Everything about Time and Time periods
Time and times of the day.
Weekdays, months, seasons.
Adverbs of time and time related prepositions
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable students acquire more vocabulary, grammar, Verbal Phrases to understand simple texts and start
describing any person or object in Simple Present Tense.
Course Contents:
Module I
Revision of earlier modules.
Module II
Some more AR/ER/IR verbs. Introduction to root changing and irregular AR/ER/IR ending verbs
Module III
More verbal phrases (eg, Dios Mio, Que lastima etc), adverbs (bueno/malo, muy, mucho, bastante, poco).
Simple texts based on grammar and vocabulary done in earlier modules.
Module IV
Possessive pronouns
Module V
Writing/speaking essays like my friend, my house, my school/institution, myself….descriptions of people,
objects etc, computer/internet related vocabulary
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
• Español, En Directo I A
• Español Sin Fronteras
JAPANESE - II
Course Objective:
To enable the students to converse in the language with the help of basic particles and be able to define the
situations and people using different adjectives.
Course Contents:
Module I: Verbs
Transitive verbs, intransitive verbs
Learning Outcome
Students can speak the language describing above-mentioned topics.
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
References:
• Shin Nihongo no kiso 1
CHINESE – II
Course Code: MBA 248 Credit Units: 02
Course Objective:
Chinese is a tonal language where each syllable in isolation has its definite tone (flat, falling, rising and
rising/falling), and same syllables with different tones mean different things. When you say, “ma” with a third
tone, it mean horse and “ma” with the first tone is Mother. The course aims at familiarizing the student with the
basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training
students in practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Drills
Practice reading aloud
Observe Picture and answer the question.
Tone practice.
Practice using the language both by speaking and by taking notes.
Introduction of basic sentence patterns.
Measure words.
Glad to meet you.
Module II
Where do you live?
Learning different colors.
Tones of “bu”
Buying things and how muchit costs?
Dialogue on change of Money.
More sentence patterns on Days and Weekdays.
How to tell time. Saying the units of time in Chinese. Learning to say useful phrases like – 8:00, 11:25, 10:30
P.M. everyday, afternoon, evening, night, morning 3:58, one hour, to begin, to end ….. etc.
Morning, Afternoon, Evening, Night.
Module III
Use of words of location like-li, wais hang, xia
Furniture – table, chair, bed, bookshelf,.. etc.
Description of room, house or hostel room.. eg what is placed where and how many things are there in it?
Review Lessons – Preview Lessons.
Expression ‘yao”, “xiang” and “yaoshi” (if).
Days of week, months in a year etc.
I am learning Chinese. Is Chinese difficult?
Module IV
Counting from 1-1000
Use of “chang-chang”.
Making an Inquiry – What time is it now? Where is the Post Office?
Days of the week. Months in a year.
Use of Preposition – “zai”, “gen”.
Use of interrogative pronoun – “duoshao” and “ji”.
“Whose”??? Sweater etc is it?
Different Games and going out for exercise in the morning.
Module V
The verb “qu”
Going to the library issuing a book from the library
Going to the cinema hall, buying tickets
Going to the post office, buying stamps
Going to the market to buy things.. etc
Going to the buy clothes …. Etc.
Hobby. I also like swimming.
Comprehension and answer questions based on it.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
This is multidisciplinary course. It deals with the integrative role of philosophy of Total Quality Management,
Business Policy and Strategic Management of all areas of management in business; the prescriptive and
descriptive ideas and the principles of management and their relevance in business; and the methods and
techniques of strategic choice and strategic implementation over different industries. It also underscores
measurement of performance in various business and effect of strategies, and difference between
traditional and contemporary business management.
Course Contents:
Module I: Value Chain, Competitive Advantage and Total Quality Management
Competitive scope and value chain, Basic concepts of TQM, History of Quality Revolution, Leadership policy,
External leadership, Strategic Planning – Strategic development process, Company Strategy, Customer &
market Integration, Customer Satisfaction Enhancement
Module II: Strategic Process Management
Management of product process, service process & support process, Supplier & partnering process, Managing
Change, Human Resource Development & Management, Work Systems, Training, education & development,
Employee well-being & satisfaction
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Pearce John A & Robinson R B, 1977, Strategic Management: Strategy Formulation and Implementation,
A.I.T.B.S. Publishers & Distributors.
• Aaker David Strategic Market Management, 5th Ed., John Wiley and sons
• Porter Michael, Competitive Advantage: Creating and sustaining superior performance, Free press.
• Thomson & Strickla d, Business policy and Strategic management, PHI.
• Munjal, A. Cases and readings in Strategic Management, ABS Handbook.
MANAGERIAL COMPETENCY AND CAREER DEVELOPMENT
Course Objective:
In this course, students will actively learn and practice job-related skills vital to becoming a successful manager
in contemporary organizations. Class sessions will consist of diverse exercises, self-assessments, role plays,
etc., which help students’ evaluate and develop their skills. It will help the students to perform well at an
acceptable entry level in each skill area; and better interact with other students, faculty, alumni and industry
professionals.
Course Contents:
Module I: Introduction to Managerial Competencies
Business Service Performance Management and Future Managers, managerial Competencies. Values for
managerial effectiveness and competencies in career development. Individual career goals and action plan.
Examination Scheme:
Course Objective:
‘Actions speak louder than words.’ Every business communicator needs to understand the nuances of ‘body
language and voice.’ This course is designed to enable the young Amitian to decipher the relevance of Kinesics,
Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and
speeches.
Course Contents:
Module I: Non-Verbal Communication
Principles of non- verbal communication
Kinesics
Proxemics
Paralanguage and visible code
Examination Scheme:
Course Objective:
This course aims to enable students to:
Understand the concept and building of teams
Manage conflict and stress within team
Facilitate better team management and organizational effectiveness through universal human values.
Course Contents:
Module I: Teams: An Overview
Team Design Features: team vs. group
Effective Team Mission and Vision
Life Cycle of a Project Team
Rationale of a Team, Goal Analysis and Team Roles
Course Objective:
To furnish linguistic tools
• to talk about work and problems related to work
• to perform simple communicative tasks (explaining a set back, asking for a postponement of appointment,
give instructions, place orders, reserve)
• to master the current social communication skills
• oral (dialogue, telephone conversation)
• Written (e-mails, reply to messages)
Course Contents:
Unité 5, 6: pp. 74 to 104
Contenu grammatical:
1. futur proche, articles partitifs, un peu de, beaucoup de, une bouteille de, un
morceau de…
2. pronoms COD, venir de + infinitif, verbes appeler (au présent)
3. passé composé avec avoir, affirmatif et interrogatif, savoir et connaître
4. passé composé avec être, accord du participe passé, négation
5. pronoms COI, être en train de
6. ne…rien, ne…personne, ne…plus, ne…pas encore, qu’est-ce que/ qu’est-ce
qui/qui est-ce que/qui est-ce qui
7. passé composé des verbes pronominaux
8. si/quand+présent, ne…plus, ne …pas encore
9. impératif présent (2) place du pronom et verbes pronominaux
10. trop/pas assez, verbe devoir au conditionnel présent
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar,
which will later help them to strengthen their language.
To give the students an insight into the culture, geography, political situation and economic opportunities
available in Germany
Course Contents:
Module I: Modal verbs
Modal verbs with conjugations and usage
Imparting the finer nuances of the language
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish
language and to handle some Spanish situations with ease.
Course Contents:
Module I
Revision of earlier semester modules
Set expressions (idiomatic expressions) with the verb Tener, Poner, Ir….
Weather
Module II
Introduction to Gustar…and all its forms. Revision of Gustar and usage of it
Module III
Translation of Spanish-English; English-Spanish. Practice sentences.
How to ask for directions (using estar)
Introduction to IR + A + INFINITIVE FORM OF A VERB
Module IV
Simple conversation with help of texts and vocabulary
En el restaurante
En el instituto
En el aeropuerto
Module V
Reflexives
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
• Español, En Directo I A
• Español Sin Fronteras -Nivel Elemental
JAPANESE - III
Course Code: MBA 347 Credit Units: 02
Course Objective:
To enable the students to converse in the language with the help of basic verbs and to express themselves
effectively and narrate their everyday short encounters. Students are also given projects on Japan and Japanese
culture to widen their horizon further.
Note: The Japanese script is introduced in this semester.
Course Contents:
Module I: Verbs
Different forms of verbs: present continuos verbs etc
Module II
More Adverbs and adverbial expressions
Module V: Comparison
Comparative and Superlative degree
Learning Outcome
Students can speak the language and can describe themselves and situations effectively
They also gain great knowledge in terms of Japanese lifestyle and culture, which help them at the time of
placements.
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
References:
• Shin Nihongo no kiso 1
CHINESE – III
Course Code: MBA 348 Credit Units: 02
Course Objective:
Foreign words are usually imported by translating the concept into Chinese, the emphasis is on the meaning
rather than the sound. But the system runs into a problem because the underlying name of personal name is
often obscure so they are almost always transcribed according to their pronciation alone. The course aims at
familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland
China. The course aims at training students in practical skills and nurturing them to interact with a Chinese
person.
Course Contents:
Module I
Drills
Dialogue practice
Observe picture and answer the question.
Introduction of written characters.
Practice reading aloud
Practice using the language both by speaking and by taking notes.
Character writing and stroke order
Module II
Measure words
Position words e.g. inside, outside, middle, in front, behind, top, bottom, side, left, right, straight.
Directional words – beibian, xibian, nanbian, dongbian, zhongjian.
Our school and its different building locations.
What game do you like?
Difference between “hii” and “neng”, “keyi”.
Module III
Changing affirmative sentences to negative ones and vice versa
Human body parts.
Not feeling well words e.g. ; fever, cold, stomach ache, head ache.
Use of the modal particle “le”
Making a telephone call
Use of “jiu” and “cal” (Grammar portion)
Automobiles e.g. Bus, train, boat, car, bike etc.
Traveling, by train, by airplane, by bus, on the bike, by boat.. etc.
Module IV
The ordinal number “di”
“Mei” the demonstrative pronoun e.g. mei tian, mei nian etc.
use of to enter to exit
Structural particle “de” (Compliment of degree).
Going to the Park.
Description about class schedule during a week in school.
Grammar use of “li” and “cong”.
Comprehension reading followed by questions.
Module V
Persuasion-Please don’t smoke.
Please speak slowly
Praise – This pictorial is very beautiful
Opposites e.g. Clean-Dirty, Little-More, Old-New, Young-Old, Easy-Difficult, Boy-Girl, Black-White, Big-
Small, Slow-Fast … etc.
Talking about studies and classmates
Use of “it doesn’t matter”
Enquiring about a student, description about study method.
Grammar: Negation of a sentence with a verbal predicate.
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
In order to achieve these objectives, each student will maintain and submit a file (Internship File) and a report
(Internship Report)
INTERNSHIP FILE
The Internship File aims to encourage students to keep a personal record of their learning and achievements
throughout the Programme. It can be used as the basis for lifelong learning and for job applications. Items can
be drawn from activities completed in the course modules and from the workplace to demonstrate learning
and personal development.
The File will assess the student’s analytical skills and ability to present supportive evidence, whilst
demonstrating understanding of their organization, its needs and his/her own personal contribution to the
organization.
The File is essentially a comprehensive documentation of how one proceeds while working on the assignment
and should be regularly checked by the faculty guide/ supervisor, issues discussed with the students, doubts if
any clarified and signed as having done so. This will form the basis of continuous evaluation of the project.
The File will include five sections in the order described below.
1. The Title Page – An Internship Experience Report For (Your Name), name of internship organization,
name of the Supervisor/Guide and his/her designation, date started and completed, and number of credits
for which the report is submitted.
2. Table of Content – An outline of the contents of the file by topics and subtopics with the page number and
location of each section.
3. Introduction – Short, but should include how and why you obtained the internship experience position and
the relationship it has to your academic/professional and career goals.
4. Main Body – Should include a brief summary/ executive summary of the Internship Project Report that
the student has worked on, an analysis of the company/organization in which the student is working, a
personal review of the student’s management skills and how they have been developed through the
programme, the daily tasks performed, major projects contributed to, dates and hours spent on a task,
observations and feelings, meetings attended and their purposes, listing of tools and materials and their
suppliers, and photographs if possible of projects, buildings and co-workers.
5. Appendices – Include pamphlets, forms, charts, brochures, technical and descriptive literature, graphs and
other information related to your Internship experience.
INTERNSHIP REPORT
The Internship Report is the research report that the student has to prepare on the project assigned by the
organization. (Incase a student is not assigned a specific research project in the organization, he has to select any
one aspect of the organization and prepare a research report on it). The lay out of the report should be as per the
standard layout prescribed by the organization wherein the student undertakes the Internship. In case, there is no
layout prescribed by the organization the following components should be included in the report:
Acknowledgements
Acknowledgment to any advisory or financial assistance received in the course of work may be given. It is
incomplete without student’s signature.
Abstract
A good "Abstract" should be straight to the point; not too descriptive but fully informative. First paragraph
should state what was accomplished with regard to the objectives. The abstract does not have to be an entire
summary of the project, but rather a concise summary of the scope and results of the project. It should not
exceed more than 1000 words.
Table of Contents
Titles and subtitles are to correspond exactly with those in the text.
Introduction
Here a brief introduction to the problem that is central to the project and an outline of the structure of the
rest of the report should be provided. The introduction should aim to catch the imagination of the reader, so
excessive details should be avoided.
Note that in writing the various secions, all figures and tables should as far as possible be next to the
associated text, in the same orientation as the main text, numbered, and given appropriate titles or captions.
All major equations should also be numbered and unless it is really necessary, do not write in “point” form.
While presenting the results, write at length about the the various statistical tools used in the data
interpretation. The result interpretation should be simple but full of data and statistical analysis. This data
interpretation should be in congruence with the written objectives and the inferences should be drawn on
data and not on impression. Avoid writing straight forward conclusion rather, it should lead to
generalization of data on the chosen sample.
Results and its discussion should be supporting/contradicting with the previous research work in the given
area. Usually one should not use more than two researches in either case of supporing or contradicting the
present case of research.
Appendices
The Appendices contain material which is of interest to the reader but not an integral part of the thesis and
any problem that have arisen that may be useful to document for future reference.
References
References should include papers, books etc. referred to in the body of the report. These should be written
in the alphabetical order of the author's surname. The titles of journals preferably should not be abbreviated;
if they are, abbreviations must comply with an internationally recognised system.
Examples
For research article
Voravuthikunchai SP, Lortheeranuwat A, Ninrprom T, Popaya W, Pongpaichit S, Supawita T. (2002)
Antibacterial activity of Thai medicinal plants against enterohaemorrhagic Escherichia coli O157: H7. Clin
Microbiol Infect, 8 (suppl 1): 116–117.
For book
Kowalski,M.(1976) Transduction of effectiveness in Rhizobium meliloti. SYMBIOTIC NITROGEN
FIXATION PLANTS (editor P.S. Nutman IBP), 7: 63-67
The Layout Guidelines for the Internship File & Internship Report
• A4 size Paper
• Font: Arial (10 points) or Times New Roman (12 points)
• Line spacing: 1.5
• Top and bottom margins: 1 inch/ 2.5 cm; left and right margins: 1.25 inches/ 3 cm
Examination Scheme:
Continuous Evaluation by faculty guide 15%
Continuous evaluation by CRC 15%
Feedback from industry guide 35%
Report, Presentation & Viva Voce 35%
TOTAL 100%
CREATING AND MANAGING NEW VENTURES
Course Objective:
The goals of this course are to give the student a broad understanding of the field of enterprise creation and to
provide an introduction to the important tools and skills necessary to create and grow a successful new venture.
The course is designed to simulate the real life activities of entrepreneurs in the start-up stage of a new venture..
Focuses on the key issues faced by entrepreneurs in new ventures and small businesses; taught in five modules:
Strategy Formulation, Finance, Marketing, Operations, and Practical Issues; involves lecture discussions, guest
lectures by a variety of entrepreneurs and interactive case discussions with the entrepreneurs. Students, in
teams, will develop a new venture concept with business plan and determine if a demand exists for their product
or service. Through a business plan project we will cover the practical areas of a new venture including the
management team, strategic planning, funding, and operations.
Course Contents:
Module I: Creation of New Ventures
Identifying new Projects, Ideas versus Opportunities, Preparing Project Profiles, Developing the Entrepreneurial
Plan, Perspectives about Growth and Emerging Enterprises.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
Entrepreneurship is a state of mind. It communicates the capability to proactively handle change and deal with
uncertainties. The course attempts at dissecting the entrepreneurial psyche, creating the profile of a 21st Century
entrepreneur and arrives at the attributes and skill sets that behoove an entrepreneur. The course will also give
the student a broad understanding of the field for Entrepreneurship and review the factors critical to success in
today’s new venture environment. We will explore the characteristics of entrepreneurs as leaders as well as
managers.
Successful students in this course will be able to: Appreciate the philosophy behind the concept of
Entrepreneurship.
Describe the process of Entrepreneurship as an activity originating from market need, the creative recognition of
opportunity, and innovative problem solving in the business environment. Understand how innovation and
competitive advantage contribute value to new business products and services. Understand the entrepreneurial
traits and skills needed in entrepreneurial ventures. Evaluate the opportunities along with the constraints on the
feasibility and appropriateness of being an entrepreneur. Create an entrepreneurial self-profile.
Course Contents:
Module I: The Entrepreneurial Psyche
Psychology of enterprise, The entrepreneurial urge, Concept of Entrepreneurship, Entrepreneur as an Individual,
Motivation, attitudes, attributes, skill sets, competencies, Optimization vs. managing, Types of Entrepreneurs,
profiling an entrepreneur, Profile dissection, and creation of an appropriate profile.
Module VI
The art of war
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
Capital plays a substantial role in the success or failure of a firm. From the point of view of the entrepreneur, the
course considers how significant business opportunities are identified, planned, and built into companies; how
resources are matched with opportunity; and how -- within the framework --entrepreneurs seek capital and other
assistance from all available sources. From the point of view of the investor, the course considers how potential
entrepreneurial investments are evaluated, valued, structured, and enhanced; how different funding strategies are
deployed for achieving the final objective wealth creation.
Course Contents:
Module I: The Role of Capital in Entrepreneurial Economy
Entrepreneurial economy, High-growth ventures, Stages of financing, Families, corporations, partnerships,
Recent developments, Types of investments, Stages of investments, Sources of funding, Industry preferences for
investments, Geographic distribution of funds and investments, Anticipated returns by the venture capital
investor; Seed, Startup, Later stage
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text & References:
Text:
• HPS Pahwa, Project Financing
References:
• Scott .L. Hoffman, Law & Business of International Project Finance.
MARKETING FOR ENTREPRENEURS
Course Objective:
The main objective of this course is to familiarize the participants with the various marketing strategies for the
launch of a new product and service by an entrepreneur. This paper will also deal with the aspects of marketing
research for new product.
Course Contents:
Module I
An introduction to Entrepreneurship, attitude and general behaviour. Positioning, Targeting, and Segmentation,
competitive advantage and value creation capabilities.
Module II
Preparation of Marketing Plan
Module III
Selecting, Developing, and Evaluating New Products and Services.
Module IV
Marketing Arithmetic for entrepreneur and business plan preparation, Entrepreneurial Pricing Decisions.
Module V
Entrepreneurial Distribution Channel Decisions and franchising.
Module VI
Public Relations and Publicity, Entrepreneurial Advertising Decisions.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text:
• Holt, David. Entrepreneurship New Venture Creation Fourth Edition by PHI
References:
• Hisrich peters Entrepreneurship Fourth Edition by Fourth Edition TMH
COST AND MANAGEMENT ACCOUNTING FOR DECISION
MAKING
Course Objective:
To develop an understanding of basic elements of cost and its classification, allocation and how the costing
techniques are useful in the process of managerial decision-making. To expose the students to the latest
techniques to facilitate the process of decision making in today’s dynamic business world.
Course Contents:
Module I: Basics of cost and management accounting
Evolution of cost accounting and management accounting, cost concepts and cost object, cost classification, cost
organization and its relationship with other departments. Elements of cost and cost determination: Cost
accounting records — cost ledgers, reconciliation of cost and financial accounts. Material cost – purchase
procedure, store keeping and stock control, pricing issue of material and accounting thereof, perpetual inventory
and physical stock taking, identification of slow, non-moving and fast moving items.
Module V
Service or operating costing — unit costing and multiple costing, application, identification of cost unit and cost
determination and control; integrated accounts, basis of computerization of accounts. Uniform costing, Interfirm
comparison, cost reduction, value analysis/engineering including value management. Costing and accounting
systems - activity based costing, customer profitability analysis; direct product profitability; just-in-time and back
flush accounting; theory of constraints and throughput accounting; behavioural aspects of alternative costing
systems; target costing; life cycle costing, parametric cost control.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Jain, S.P. & Narang, K.L., Cost Accounting- principles and practice, Kalyani Publishers
• Horngren, Foster, Datar, Cost Accounting, Prentice Hall of India
INFRASTRUCTURE PROJECT MANAGEMENT AND CONTROL
Course Code: MBA 308 Credit Units: 03
Course Objective:
The objective of the course is to make the students familiar with the planning, analysis, selection,
implementation and review the capital expenditure investments with special reference to infrastructure projects.
The aim is to acquaint the student with the application of mathematical and statistical tools for analyzing
managerial problems in order to arrive at a decision w.r.t. the capital expenditures. They shall be exposed to
fundamental optimization procedures and techniques, which are used in Project Management.
Course Contents:
Module I: Planning of Projects
Introduction to Capital and Infrastructure Projects, Overview and Resource Allocation Framework, Generation
and Screening of Project Ideas, Project Identification.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Chandra P., 2002, Projects: Planning, Analysis, Financing, Implementation & Review, 4 th Ed. Tata
McGraw-Hill Publishing.
References:
• Meredith J.R. & Mantel S.J., Jr., 2000, Project Management: A Managerial Approach, 4th Ed. John Wiley &
Sons.
• Machiraju H.R., 2001, Introduction to Project Finance: An Analytical Perspective, Vikas Publishing House
Pvt. Ltd.
• Patel B.M., 2000, Project Management: Strategic Financial Planning Examination & Control, Vikas
Publishing House Pvt. Ltd.
• Finnerty J. D., 1996, Project Financing: Asset-Based Financial Engineering, Wiley
• Newbold C.R., 1998, Project Management in the Fast Lane: Applying Theory & Constraints, St. Lucie
Press
• Diwan P., Project Management, Deep & Deep Publications
• Anthony R.N. & Govindrajan V., 1998, Management Control Systems, 9th Ed. Tata McGraw-Hill
• Desai V., 1997, Project Management, 1st Ed. Himalaya Publishing House
• Thakur D., 1992, Project Formulation & Implementation, Deep & Deep Publications
• Dayal R., Zachariah P. & Rajpal K., 1996, Project management, 1st Ed. Mittal Publications
• Goel B.B., 2001, Project Management: A Development Perspective, Deep & Deep Publications
INTERNATIONAL FINANCE
Course Contents:
Module I: International Financial Environment
Finance function in global business scenario, International Monetary System, International Financial Markets
and Instruments, Balance of Payments, Recent Developments.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text:
Levi, M. D. 1996, International Finance, McGraw Hill International.
References:
Apte, P. G. 1995, International Financial Management, Tata McGraw Hill
Errunza, V. R., Singh, D. and Srinivasan, T.S. 1994, International Business Finance, Global Business Press.
Seth, A.K. 2000, International Financial Management, Galgotia Publishing Company.
Hull, J. C. 1999, Introduction to Futures and Options Markets, Prentice Hall of India.
Edwards, F. R. and Ma, C. W. 1992, Futures and Options, McGraw-Hill International.
Kolb, R. W. 1997, Understanding Futures Markets, Prentice Hall of India.
Rebonato, R. 1996, Interest Rate Option Models: Understanding, Analysing and Using Models for Exotic
Interest Rate Options, John Wiley and Sons.
Kohn, M.1998. Financial Institutions and Markets, Tata McGraw Hill Publishing
Articles from selected journals and magazines.
MANAGEMENT OF FINANCIAL SERVICES
Course Objective:
At the end of this course the students will understand: Role of Financial Services in producing and maximizing
value. Understanding basic Financial Services and their need. Factors determining dynamism in the Financial
Services industry. Understanding the interface of regulators and managers for quantifying and dealing with
critical factors affecting the Financial Services industry.
Course Contents:
Module I: Introduction
Financial services and Value production, Value added in Financial Services, ROI in Financial Services,
Elements in the Financial Services value chain, Role of Financial Services in Economic Development
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata McGraw Hill.
• Dietrich J Kimball, 1996, Financial Services & Financial Institutions, Value Creation in theory and
Practice, 10th Ed., Prentice Hall
• Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House
• Sriram, K. 1996, Handbook of Leasing, Hire Purchase and Factoring, ICFAI.
• Bhole L M, 2000, Financial Institutions and Markets: Structure, Growth & Innovations, 3rd Edition, Tata
McGraw Hill
• Regular reading of the Financial & Business Journals, Analyst, Economist is essential. References
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Course Code: MBA 311 Credit Units: 03
Course Objective:
This course aims at providing a clear understanding of the changing domestic and global investment scenario in
general and Indian capital market in particular with reference to availability of various financial products and
operations of stock exchanges. Important theories, techniques, regulations and certain advancements in theory of
investment will be covered with an aim of helping the participants make sound investment decisions both in the
context of individual security and portfolio investment.
Course Contents:
Module I: Environment of Investment
Process of Investment in Financial Assets, Salient Features & Operations of Stock Exchanges, Trading
Arrangements, Changing Scenario of Indian Stock Market with Emphasis on Transparency, Efficiency of Indian
markets.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Bhalla, V.K. 2001. Investment Management: Security Analysis & Portfolio Management, S. Chand and
Company, 8th Ed.
• Fischer, D.E. and Jordan, R.J. 1995, Security Analysis & Portfolio Management, Prentice Hall of India
• Fuller, R. J. and Farrel, J.L. 1987, Modern Investment & Security Analysis, McGraw Hill International.
• Sharpe & Alexander, Investments, Prentice Hall of India
• Francis, J.C. 1987, Investments, McGraw Hill International.
• Avdhani V.A. 1994, Security Analysis & Portfolio Management, Himalaya
• Elton, E.J. and Gruber, M.J. 1996, Modern Portfolio Theory and Investment Analysis, John Wiley & Sons.
• Barua, S.K., Raghunathan, V. and Verma, J.R. 1992, Portfolio Management, Tata McGraw Hill
• Hull, J.C. 1995, Introduction to Futures & Options Markets, Prentice Hall, Eaglewood Cliffs, New Jersey.
• Obaidullah, M. 1988, Stock Markets: Theories & Evidence
• Graham, Benjamin, 1973, The Intelligent Investor, Harper & Row Publishers, Inc., 4th Ed., New York.
INDUSTRIAL RELATIONS AND LABOUR LAWS
Course Objective:
The objective of the course is to acquaint students with the main provisions of labour standards, concepts,
institutions and approaches to industrial relations and collective bargaining. The course will develop skills of
dealing with unions, negotiating collective agreements and to identify approaches to promotion of sound labour
management relations.
Course Contents:
Module I: Introduction to Labour Laws
Labour Law origin - purpose - role of the State - Constitutional provisions – fundamental rights and directive
principles of state policy.
Module III: Laws for handling Industrial Disputes and Contract Labour
Industrial Disputes Act 1947, Contract Labour (Regulation & Abolition) Act, 1970
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• P.L. Malik, “Industrial Law”, 1995, 19th edition reprinted 2006, Lucknow, Eastern Book Co.
• Mamoria CB: Dynamics of Industrial Relations, Himalaya Publishing House.
• M.Y. Pylee and George Simon, 1996, “Industrial Relations and Personnel Management”, New Delhi, Vikas
Publishing House.
• P Subba Rao, 2000 “Essentials of Human Resource Management and Industrial Relations: Text, Cases and
Games”, Mumbai, Himalaya.
• S.C. Shrivastava, 2000.Fourth revised Edition, “Industrial Relations and Labour Laws”, New Delhi, Vikas
Publishing House, Reprinted 2006
ORGANIZATIONAL STRUCTURE, DESIGN AND HR PLANNING
Course Objective:
To develop an understanding of the nature, functioning and design of organization as social collectives.
Moreover to develop theoretical and practical insights alongwith problem solving capabilities for effectively
managing the organizational processes.
Course Contents:
Module I: Overview of Organization
Determinants of Organization Design. Parameters of Organization Design
Module V: HR Planning
Tools, Methods & Techniques – Linkage of HR. Planning with other HR Functions, Recent Trends in HR
Planning
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
In today’s competitive environment, the one who keeps delivering results will survive! The paper aims at
developing a perspective of continuous improved performance as the sole criteria for success. It also talks about
how careful, systematic planning can lead to enhanced performance.
Course Contents:
Module I: Overview of Performance Management
Employee Motivation & Needs (Vrooms & Adam theory of Motivation); Performance Appraisal: The past &
the future; Human Resource Development & Performance Appraisal; Planning Performance & Role Clarity,
Accountability and Effectiveness
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text:
• Baldvin Kieran: Managing Individual Performance
• Armstrong Michael and Berron Angela (Jaico) : Performance Management
References:
• Cartin Thomas J: Principles & Practices of organization performance Excellence
• Fisher M: Performance Appraisal
• Newman Milkovich: Compensation
• Modi B K: Performance – A Manager’s challenge
• Rao T V: 360 deg Feedback
• Rao Pareek: Redesigning P A System
• Watling Brian: The degree Appraisal checklist
RECRUITMENT, SELECTION, TRAINING AND DEVELOPMENT
Course Objective:
The course aims at providing theoretical and experiential approaches to the recruitment and selection process
along with up-gradation of hard and soft skills. It further focuses on the enhancement of student’s ability to
obtain, maintain and diversify requisite skill sets for their growth.
Course Contents:
Module I: Recruitment and Placement
Job Analysis
Writing Job Descriptions
Job Specification
Job Analysis in a Jobless World
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
This subject provides an understanding of the strategic contribution of the Human Resource Management
(HRM) function. This course will place previous studies of human resource management within a strategic,
dimension so as to illustrate the concept of competitive advantage applied to human resources. The emphasis
will be on the strategic significance of HRM.
Course Contents:
Module I: The Concept of Strategy
Strategy Defined, Key concepts of strategy, formulations of strategy, strategic management, the process of
strategic management
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To make the students learn the significance of trade barriers.
To expose the student to the current business scenario for export and import in emerging market economies.
To teach the elements of canalization in import and exports from India.
To teach the rising scope of international trade in services, the risks, legal dimensions of global trade.
Course Contents:
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• WTO and International Trade - M.B. Rao, Manjula Guru. Vikas Publishing House Pvt. Ltd.
References:
• International Business, Competing in the global market place, Charlee W.H Hall. Tata McGraw Hill
INSTITUTIONS OF INTERNATIONAL TRADE ORGANIZATION
Course Objective:
To impart complete structural, formative, functional knowledge of WTO and also global repercussions of WTO
dismantled regimes. To enable students learn and appreciate the role of world financial institutions.
Course Contents:
Module I: World Trade Organization
Evolution of GATT and WTO, Tariff Conversions, MFN Principle, Uruguay Round Protocol, Agreement on a)
Agriculture b) Trade-in-Services c) TRIMS d) Intellectual Property Rights; Dispute Settlement
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• IMF and Developing Countries, S. Gurumurthi
Course Objective:
The purpose of studying the course is to develop a holistic understanding of dynamics of world economic
changes and how to effectively operate in this environment. To enable students to translate economic measures
on global scale. To visualize the importance of transactional economic relationships and consequential nation
transformation. To develop an understanding of global policy issues and their effects to shape tomorrows world
trade.
Course Contents:
Module I: Overview and Theoretical Foundations
The world economy – Major developments; Theory of Comparative Advantage, Product Cycle Theory, New
Trade Theory – Competitive Advantage of Nations, International Investment – The FDI Route
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• ICC Poms, UCP
• P K Khurana, Export Management
• Cateora & Hess, International Marketing 3rd Edition, Richard D Irwin Inc.
• Eitleman & Stonehill, Addison, Multinational Business Finance, Wesley Pub. Co.
• IMF References, The World Economic Outlook
INTERNATIONAL TRADE PROCEDURES AND DOCUMENTATION
Course Objective:
Global exchange of goods and services takes place over time duration, geographic and cultural distances and the
transaction of monetary payments is also extended. Due to these complexities, the aim of the subject is to bring
forth the extreme importance of global trade procedures and detailed documentation. To impart knowledge of
documentation, government departments, private functionaries involved to enable the export manager to
develop a systematic methodology to handle export. To enable students to understand the relevance and
importance of various government policy measures for export as well as import.
Course Contents:
Module I: Introduction
Export documentation Framework – the need, documents as per requirement of (a) the contract (b) Govt. of
India (c) Importing country d) for claiming export assistance.
Module II: Documents for processing export order and legal implications
Processing of an Export Order & Payment Terms, INCO Terms, Foreign Exchange Regulation Act and
Introduction to FEMA, Import Procedure and Documentation, Reading and understanding an L/C.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
Course Objective:
In today’s borderless country economics, the flow of finance is free and unrestricted for organizations, thus
creating great opportunities and risks. The aim is to impart knowledge of global foreign exchange and risk
management. To make learn global financial theory and financial decision making. To show students the
importance of a bank in global business and role of currencies. To teach them via live case studies the exchange
rate management.
Course Contents:
Module I: International Financial Environment
Finance function in global business scenario, International Monetary System, Balance of Payments, Recent
Developments – Euro as an emerging currency, Capital Account convertibility.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Apte, P.G. 1995, International Financial Management, Tata McGraw Hill
• Errunza, V.R., Singh, D. and Srinivasan, T.S. 1994, International Business Finance, Global Business Press
• Rajwade AV, Foreign Exchange, International Finance & Risk Management – Academy of Business Study
• Hull, J.C. 1999, Introduction to Futures and Options Markets, Prentice Hall of India
• Edwards, F.R and Ma C.W. 1992, Futures and Options, McGraw-Hill International.
• Kolb, R.W. 1997, Understanding Futures Markets, Prentice Hall of India
• Rebonato, R. 1996, Interest Rate Option Models: Understanding, Analysing and Using Models for Exotic
Interest Rate Options, John Wiley and Sons
• Kohn, M 1998 Financial Institutions and Markets, Tata McGraw Hill Publishing
• Articles from selected journals and magazines
• Redhead Financial Derivatives, Prentice Hall of India.
APPLICATION OF GENERAL INSURANCE
Course Objective:
The subject is designed by keeping in view about the requirement of knowledge of History of the Insurance in
India, various aspects of the insurance, basic principles of Insurance along with their implementation in to
operation with the help of legal and financial principals. Basic and mandatory activity of any Insurance
Organization.
Course Contents:
Module I
The Conceptual Framework, The Insurance Device, The Professional Approach, The Classification of Insurance
Business, Financial Aspects of Insurance Business Other Special Need Plans Application and Acceptance
Investment and Accounting
Module II
The Basic Principles - Utmost Good Faith, Insurable Interest, Indemnity, Corollaries of Indemnity, Proximate
Cause. Legal Principles of the insurance – The Indian contract Act 1872, WC Act, Arbitration Act, Motor
Vehicle Act. Assignment, Nomination, Loans, Surrenders, Foreclosure, M.W.P. Act. General Insurance
(nationalization) Act 1972. IRDA Notification.
Module III
Policy Document-Need & Format, Insurance forms-proposals–cover note-policy-endorsement. Premium
Payment, Lapse and Renewal. Miscellaneous documents. Rating-Premium
Module IV
Underwriting practice in India and other countries – Co-insurance and Re-insurance practice. Claim procedure –
Surveyors regulation and requirements, Self survey and In-house survey. Survey protocol and MOU.
Module V
Introduction to Information Technology to Insurance industry, The Evolution of Computers, Computer
Hardware – Software - Concepts. System Life cycle analysis and design. Functions of IT Personnel and IT
Department. Brief on Insurance applications.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The course will provide an understanding of the basic concepts and principles of life insurance, its functions and
benefits. Besides product pricing method, the broad features of individual and group products, social security
schemes, reinsurance etc. will help students develop and understanding of different facets of life insurance. The
course also provides understanding of policies of health, property and assets insurance.
Course Contents:
Module I: Introduction
Basic concepts of life insurance, its functions and need and its role in the economy of the country, Principles of
life Insurance, Pricing of life insurance products.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Gene Stone, Insurance Company Operations, (LOMA)
• Barbara Foxenberger & Jane Lightcap Brown, Life and Health Insurance Underwriting, LOMA
REGULATORY FRAMEWORK OF INSURANCE
Course Objective:
The course will provide an understanding of insurance regulations in pre and post nationalization period with
latest updating. Details of various Acts, their implications and limitations will also be discussed with real life
case.
Course Contents:
Module I
Ingredients of a contract and legal aspects of insurance with special reference to insurable interest, contracts of
indemnity, principle of utmost good faith indisputability of policies Proximate course etc...
Module II
Insurance Act 1938 (With Special Reference to Actuarial Valuation. Surplus Nomination, Assignment,
Investment of Funds etc.) and LIC Act 1956 – Genesis Expectations and Objectives, Postal Life Insurance and
Reinsurance.
Module III
General Insurance Business Nationalization Act 1972 and the Malhotra Committee Report 1994. Its
Embarrassing Recommendations Tariff Advisors Committee.
Module IV
IRDA Act 1999 Its Provisions in full
Module V
Registration of Insurance Companies Regulations, Agency Regulations Accounting and Investment Regulations
Rural Business Regulations Actuaries Regulations Code of Conduct for Advertisement Regulations Surveyors
Brokers IPA Regulations etc.
Module VI
Consumer Protection Act ISO and OMBI DSM
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
This course Aim is to introduce student to the concept and application of systematic risk identification and
measurement. Concept of Risk Control and Examination of various risk control option. Second part of the
course is to introduce students to the principles and practice of insurance, including an examination of the main
type of Insurance policies currently available to develop an understanding of the use of insurance as an effective
risk management tool.
Course Contents:
Module I: Introduction
Risk and uncertainty, subjective attitudes to risk Acceptable risks versus unacceptable risk classification of risk.
The cost of risks, Handling cost, Loss cost, Private and social Cost, Handling of risks. Avoidance, Risk
Retention, Reduction and Transfer.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Peter L, Wiley, John & Sons, Inc, against the gods, Bernstein.
Dowd, Kevin, Wiley, John & Sons, Inc, beyond value at risk.
BUSINESS PROCESS SYSTEM
Course Objective:
This course will expose the students to describe process development by making a distinction between the
development processes, the management process and supporting process in line with evolving standards. It also
introduces object- oriented approach to provide a better balance with conventionally structured systems
approach. It then describes the use of models to precisely define systems, processes, data and their co-relation.
Course Contents:
Module I: Business Process Optimization
Understanding Business Process and e Process, Business Process Optimization, Business Modeling and
Business Strategy for IT, Understanding Work Flow Automation and Value Chain.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Jeffery L. Whitten, Systems Analysis & Design Methods, Tata McGraw Hill.
Course Objective:
This course is to familiarizing students the concept of Software Project Management, which is an umbrella
activity within software engineering. It begins before any technical activity is initiated and continues throughout
the definition, development and maintenance of computer software.
Course Contents:
Module I: Software Project Management Concepts
Management Spectrum, People, product, process, project The W5HH Principle.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
Business intelligence systems can help companies have a more comprehensive knowledge of the factors
affecting their business. The BUSINESS INTELLIGENCE focuses on learning how analytics and technology
can be used to enhance, decision-making, and performanceThis course is designed to train students in skills,
methodologies, and knowledge how to accomplish data management tasks with the applications of BI tools and
techniques
Course Contents:
Module I
Decision Support Systems and Business Intelligence, Computerized Decision making, Concepts and principles
of data ware housing, ETL (extraction transformation and loading) Process, OLAP
Module II
Business Intelligence, Special Introductory Section: The Essentials of Business Intelligence, Business Analytics
and Data Visualization, Data mining and techniques; Text, and Web Mining, Neural Networks for Data Mining
Module III
Business Performance Management, Collaborative Computing-Supported Technologies and Group Support
Systems, Knowledge Management, Intelligent Systems- Artificial Intelligence and Expert Systems.
Module IV
Advanced Intelligent Systems, Intelligent Systems over the Internet, Implementing Decision Support Systems-
Systems Development and Acquisition, Integration, Impacts, and the Future of Management Support Systems.
Module V
Data Mining and BI, Next generation BI, BI strategy, BI and Performance Management, Implementation of BI
Project-Reason for the failure and Success.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Decision Support and Business Intelligence Systems (8th Edition) by Efraim Turban, Jay EAronson,
Ting-Peng Liang, and Ramesh Sharda, PHI, 2006.
SERVICE ORIENTED ARCHITECTURE AND IT SERVICE
MANAGEMENT
Course Contents:
Module I: SOA concepts
Common characteristics of contemporary SOA, Misperceptions about SOA, benefits of using SOA, From XML
to Web services to SOA, SOA Standards and specifications, SOA architecture
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
Students will be taught how to web-enable a real time business process. Students will learn how web-enabled
business processes can increase profitability and performance and improve customer relationships. Business on
the web provide enterprise-wide process integration as well as connect businesses with global business partners.
These concepts will be put into practice through the industry project.
Course Contents:
Module I: Web Enabled Business Processes
Introduction to E-Commerce, E- Business and Web Enablement. Various Internet Business models and
strategies, issues, challenges. Top e-businesses in the field today-E-Bay, HomeStore.com, Oracle, CISCO,
Amazon.com, DoubleClick.com, YAHOO!
Module IV: Building Dynamic web pages using Java Script & VB Script
Embedding JavaScript & VBScript in HTML, Operators & Expressions, Programming statements, Functions,
Handling Events, Working with Objects, Creating Frames & Windows, and Processing Forms.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• “Building an intelligent e-business”, David Ferris & Larry Whipple, Prentice Hall, 2001.
CONSUMER BEHAVIOUR
Course Objective:
To identify and understand the consumers behaviour both household market and business market. It makes a
connection between customer behaviour principles and the elements of marketing strategy. Allowing the
students to see how an understanding of customer behaviour is crucial to successful marketing programs.
Course Contents:
Module I
Consumer demographics, consumer life styles. Retailing implications of consumer demographics and lifestyle.
Consumer profiles. Lifestyle marketing. Environmental factors affecting consumers.
Module II
Consumer as an Individual, Motivation, Needs, Goals, Personality, Self and Self Images, Perception, Imagery,
Learning, Cues, Response, Reinforcement, Behavioural Learning and Cognitive Learning Theory, Brand
Loyalty.
Module III
Attitude, Attitude Formation and Change. Shopping attitudes and behaviour, where people shop. Consumer
Buying Decision Process, types of consumer decision making. Impulse purchases and customer loyalty.
Module IV
Group Dynamics and Reference Groups, Family Decision Making, Social Class, Culture, Subculture
Module V
Opinion Leadership Process, Diffusions of Innovations, Adoption Process.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• London & Bitta, Consumer Behaviour
• Soloman, Consumer Behaviour
DISTRIBUTION MANAGEMENT AND LOGISTICS
Course Objective:
The aim of this course is to develop the understanding of the various components of the integrated supply chain
from the perspective of Distribution Management. The learning is focused on developing the various
models of logistics & supply chain to suit domestic as well as global markets.
Course Contents:
Module I
Marketing Channels – structure and functions, channel mix decisions. Channel Design and Implementation –
segmenting, targeting, establishment of new channels or refining existing channels, identifying power sources,
channel coordination.
Module II
Channel Flows – definition and concepts, Channel Structure and Membership Issues, Vertical Integration of
Marketing Channels – costs, benefits, need.
Module III
Channel Power – nature, sources, balancing and exercising power, influence strategies.
Module IV
Channel Conflict – nature and degree, sources, consequences, conflict resolution strategies, Channel
Performance: Monitoring & evaluation
Module V
Channel Institutions – retailing – definition, choosing retail positioning, strategy and strategic issues in retailing,
an overview of non-store retailing, electronic channels, wholesaling and franchising, Logistics System –
concept, objective and scope, the system elements, transportation, warehousing, inventory management, packing
and unitization, communication and control, importance, Strategic Logistics Planning – logistics strategy,
implementation and management.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Contents:
Module: VI: Delivering Services through Intermediaries. Managing Demand and Capacity. Pricing
Services
Role of Distribution in Services. Channel Conflicts and other key problems. Key Intermediaries for Service
Delivery. Understanding Demand and Capacity constraints. Strategies for matching Capacity and Demand.
Approaches to Pricing Services
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
In congruence with the aim of marketing to convert a commodity into an identifiable product and to a
subsequent brand, the following two processes will be adopted: Impart comprehensive understanding of the
process of conceptualization and the development of a product including its positioning and pricing strategies.
Focus to understand the concept of branding, developing a brand personality, identity, image, revitalization
options and the methods to evaluate the brand.
Course Contents:
Module I: Product Management
Introduction and Concepts, Classification, Product Mix and Line decisions. Methods of positioning, Managing
premium products and brands.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Cowley. D, Understanding Brands
• Jean Noel Kampferer, Strategic Brand Management
• David Aaker, Building strong brands
• David Aaker ,Brand Leadership
RURAL MARKETING
Course Objective:
The objective of this course is to evolve students understand the growing significance of rural marketing. It
highlights the emerging trends in rural marketing and points to a steep learning curve for companies eyeing rural
markets in India. The peculiarities of the rural customers in India are to be studied and the students are prepared
to face the future challenges of rural India.
Course Contents:
Module I: The Call of Rural Marketing
Rural marketing an overview, rural India, evolution of rural marketing, consumer profile in rural markets for
different products and factors influencing.
Principles of marketing as relevant to rural marketing, changing concept of marketing, profiles of urban
markets/ customers. Difference between urban & rural consumers.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The aim of this course is to develop the understanding of the concept of facility planning and total productivity
maintenance and its application and uses in business organizations.
Course Contents:
Module I: Facility Planning
Facility Location – strategies, site selection, Designing processes, Types of processes, DFMA, make or buy
decision, Layout concepts, FMS, cellular manufacturing, Plant & Equipment – strategic consideration,
technological alignment, capacity balancing, infrastructure and shared facilities.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Narasimhan S.L., McLeavey D.W. & Billignton P.J. 1995, Production Planning and Inventory Control, 2 nd
Ed. Prentice Hall of India
• Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman Publishing
• Brown S., Lamming R., Bessant J. and Jones P. 2000, Strategic Operations Management, 1st Ed.
Butterworth Heinmann
• Haksever, Render, Russell & Murdick 1990, Service Management and Operations, 2nd Ed. Prentice Hall
International, Inc.
• Samson D. 1991, Manufacturing and Operations Strategy, Prentice Hall
• Lee S.M. & Schniederzans M.J. 1997, Operations Management, 1st Ed. All India Publishers & Distributors
• Krajewski L.J. & Ritzman L.P. 1996, Operations Management: Strategy and Analysis, 4 th Ed. Addison-
Wesley
• Waters D. 1996, Operations Management: Producing goods and services, Addison-Wesley Dilworth J.B.
1992, Operations Management, McGraw-Hill International Editors.
MANAGEMENT OF TECHNOLOGY AND INNOVATION
Course Objective:
The objective of this course is to introduce the concepts and importance of technology management and
innovation. The course seeks to emphasis further their strategic role and aspects of implementation in
organisations.
Course Contents:
Module I: Strategy and technology
Introduction; Overview of technology and innovation management; Business cycles and technology waves;
Continuous and breakthrough technologies; Technology as entrepreneurial advantage; Technology leadership
and followership; Strategic technology attitudes and processes; Value dynamics in technology and innovation
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
Afuah, Innovation Management, New Delhi: Oxford University Press, 2008
Burgelman, Christensen, and Wheelwright, Strategic Management of Technology and Innovation, 5/e, McGraw-
Hill, 2009
Chakraborty, Slow Pace of Fast Change, The, Harvard Business School Press, 2003
Howells, Management of Innovation and Technology, Sage Publications
Maithal and Seshadri, Innovation Management, New Delhi: Response Books, 2007
Terninko, Zusman, and Zlotin, Systematic Innovation, CRC Press, 1998
Tidd, Bessant, and Pavitt, Managing Innovation, 3/e, New Delhi: Wiley India, 2006
PROJECT MANAGEMENT
Course Code: MBA 383 Credit Units: 03
Course Objective:
Project Management is a broad multi-level activity. The objectives of this course are to provide a thorough
understanding of its various essentials to the student. At the completion of the course, the student should be able
to apply criteria of selection for identification of a project and carry out a rational appraisal. He should be able
to do project planning and be familiar with project control systems.
Course Contents:
Module I: Philosophy and Context of Project Management
Concept of Projects, Project Management, importance; Project Goals, Functions; Categories of Projects, Phases
of Projects, 7S’ of Projects; Life Cycles
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The aim of this course is to develop the understanding of the various components of the integrated supply chain.
The learning is focused on developing the supply chain to suit domestic as well as global markets.
Course Contents:
Module I: Introduction of Logistics & SCM
Evolution of Logistics and Importance of Supply Chain Management in the overall organization functioning,
Customer Focus in Supply Chain, Developing Supply Chain as a Competitive Focus by customer satisfaction
and corporate profitability
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Bowersox, Closs and Cooper (2008), Supply Chain Logistics Management, Tata McGraw-Hill
• Chopra, Meindl and Kalra (2008), Supply Chain Management: Strategy, Planning, and Operation, Pearson
Education
• Rangaraj, Raghuram and Srinivasan (2009), Supply Chain Management for Competitive Advantage:
Concepts and Cases, Tata McGraw-Hill
• Ray (2010). Supply Chain Management for Retail, Tata McGraw-Hill
• Shah (2009), Supply Chain Management: Text and Cases, Pearson Education
• Simchi-Levi, et al (2008), Designing and Managing the Supply Chain: Concepts, Strategies and Case
Studies, Tata McGraw-Hill
• Wisner, Leong and Tan (2005), Principles of Supply Chain Management, Cengage
OPTIMIZATION TECHNIQUES
Course Code: MBA 385 Credit Units: 03
Course Objective:
The aim of this course is to make the students understand basic concepts of Operations Research and apply
results directly to real life business problems.
Course Contents:
Module I: Linear Programming
Solution of LPP by Simplex Method, Duality and its solution, Transportation Problem: Initial Solution, Test for
Optimality, Unbalanced Transportation Problem, Degeneracy, Alternative Optimal Solutions, Prohibited
Transportation, Maximization Transportation Problem Routs, Assignment Problem: Introduction, Solution by
Hungarian Method, Multiple Optimal Solution, Unbalanced Assignment Problem, Maximization Case in
Assignment Problem, Restriction on Assignments.
Module V: Simulation
Process of simulation, Monte Carlo Simulation, Simulation of an Inventory System, Simulation of Queuing
System, Applications of Simulation
Examination Scheme
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• London N.P., Linear Programming, Tata McGraw-Hill
• Sharma J.K. 1997, Operations Research: Theory & Application, Mac Millan India Ltd.
• Grobner D.F. & Shannon P.W., Essential of Business Statistics: A Decision Making Approach,
MacMillan College Publishing Co.
• Anderson David R, Sweeny Dennis J, Williams Thomas A, Quantitative Methods for Business,
Cengage learning.
FUNDAMENTALS OF RETAILING
Course Objective:
The primary objective of the course is to have students develop marketing competencies in retailing and retail
consulting. The course is designed to prepare students for positions in the retail sector or positions in the retail
divisions of consulting companies.
Course Contents:
Module I: Retailing
Concept, definition and functions. Evolution of retailing. Global retailing scenario, growth of retailing in India.
Organized retailing in India: key drivers for growth and future prospects. Retail formats and their
characteristics: Store formats-Supermarket, Department store, Hypermarket, The Mall, Discount store, Category
Killers, Kiosks, Convenience store, Specialty store. Non-store formats- E-retailing, direct selling, Television
Home shopping, Vending Machine retailing.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The course highlight s the finer details of the retail operation called merchandising. Apart from giving the
theoretical overview of the concepts and important terms, procedures and practices, the contents emphasize the
planning and control aspect along with the extended applications like retail branding decisions.
Course Contents:
Module I: Merchandise & merchandising
Concepts & philosophy, Components of merchandising Management, The Merchandising Management process,
devising merchandising plans. Forecasts, innovativeness, assortment, brands, timing and allocation.
Module II
Category management. Concept of Category, Category management & category captainship.
Module III
Implementing Merchandise plans. Selecting and interacting with merchandising sources. Evaluating
merchandise, negotiating the purchase. Concluding the purchases, receiving and stocking the merchandise.
Recording the merchandise. Re–evaluating the on a regular basis.
Module IV
Logistics and order processing and fulfillment. Transportation and ware housing. Customer transaction and
Customer service.
Module V
Inventory management. Retailer’s tasks. Inventory levels. Merchandise security. Reverse logistics. Inventory
Analysis. Inventory valuation- the cost method and the retail method.
Module VI
Merchandise forecast and budgeting. Designing control units. sales forecasting. Inventory level planning.
planning purchases. Planning profit margins.
Unit control systems- physical inventory systems, perpetual inventory systems. Unit control systems in practice.
Stock turnover and gross margin return on investment. When to reorder. How much to reorder.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Berman & Evans, Retail Management- A strategic Approach, Pearson Education
• Bajaj, Tuli & Srivastava , Retail Management, Oxford
• Images Retail
• Retail Biz
DISTRIBUTION NETWORK
Course Objective:
The primary objective of the course is to provide students with in depth knowledge of practical aspects of
distribution networks and logistics activities and decisions. The course aims at preparing them for assignment
with retail organizations in store operations and logistics divisions.
Course Contents:
Module I
Introduction to distribution networks, core concepts of channel management, traditional channel management
systems, alternative modes of distribution systems, channel-mix decisions.
Module II
Flow of goods, sourcing goods, choice of suppliers, tracking movement, channel-cost management, length of
chain decisions, types of chains, developing a structural model for chain distribution strategies.
Module III
Location decisions, types of retail locations, types of goods & location decisions, site selection, estimate of store
sales, retail location theories, traffic count.
Module IV
Exclusive distribution factors, determining choice of exclusive distribution, multi-product & multi-distribution
systems, franchise systems, designing an effective distribution strategy.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Gattorno and Walters, Managing the supply - A strategic perspective, MxMillan
• Levy & Weitz, Retailing Management, Tata McGraw Hill
FRANCHISING MANAGEMENT
Course Objective:
The course aims at imparting the basic knowledge on the concept and applications of Franchising. The contents
cover a diverge spectrum of fundamentals of Franchising, legal aspects like patenting and copyrights,
documentation, taxation. The course aims to prepare the students for taking up job assignments with franchisors
as well as franchisees. It also aims at developing the consulting and entrepreneurial skills among students.
Course Contents:
Module I: Franchising as a concept
The present scenario, major franchisors. Defining franchising, basic types of franchising. Modes of franchising.
The structure of franchising arrangements, franchise contract, financial arrangements, taxation
Module II
What franchisors need to know? Franchising advantages./ disadvantages. Evaluating the business for
franchising. Franchisor feasibility study. Marketing franchise. Ascertaining the demand for your product/
service
Module III
Documentation for franchising. Requirements for setting up franchising in India. Legal requirements in India.
Module IV
What investors (franchisees) need to know? Factors for opting for franchise. franchise suitability. Franchise
constraint. Cost of being a franchisee. The ideal location. Selecting a business entity. franchising a franchise.
Module V
Managing the franchise. The franchise business plan.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To give an insight to students on how to carry out retail operations in international scenario and overseas
markets. The course shall equip students with the knowledge required to establish and operate retail outlets and
chains across the globe as managers as well as entrepreneurs.
Course Contents:
Module I: Retailing
The global business, contribution to major economies, source of employment. A study f the US and the
European scenario, popular international retail formats, a description of major international retailers.
Module II
Forces driving internationalization of retailing, The impact of global and local legislative environment, World
Trade Organization, experiences of emerging economies,
Module III
Strategies for international Retailing, international alliances, international franchising, Foreign Direct
Investment, licensing.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Nicholas Alexander, International Retailing, Blackwell Publishers
• Douglas Brown, The Black Book of Outsourcing: How to Manage the Changes, Challenges and
Opportunities, John Wiley & Sons.
• Barman & Evans, Retail Management- A strategic Approach, Pearson Education
ENERGY AUDIT
Course Objective:
The objective of the programme will be to provide inputs to the Engineers who wish to take up the accredition
examination. The programme is also useful for persons working in Energy Intensive Industries which have
been designated as per the Act and cover the Sectors such as Aluminium; Fertilizers; Iron and Steel; Cement;
Pulp and paper; Chlor Alkali; Sugar; Textile; Chemicals; Railways; Port Trust; Transport Sector (industries
and services); Petrochemical, Gas Crackers, Naphtha and Petroleum Refineries; Thermal power stations, hydel
power Station, electricity transmission companies and distribution companies; Commercial buildings or
establishments.
Course Contents:
Module I
Energy Scenario; Basics of Energy and its various forms; Definition – Energy Audit – types and methodology.
Need for Energy Audit; Type of Energy Audit.
Module II
Preliminary Energy Audit methodology. Detailed Audit methodology. Detailed Energy Audit activities in
various Industries and buildings. Formatting. Understanding Energy cost.
Module III
Bench-marking and energy performance. Matching energy use to requirement. Maximizing system efficiency.
Fuel and energy substitution. Instruments for carrying out energy audit.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Journals:
• Energy Conversion and Management; Applied Energy; Energy, The International Journal; Energy Management
URBAN MANAGEMENT
Course Objective:
The aim of this course is to enable the students to look for opportunities in urban development authorities, urban
local bodies, housing boards, housing and infrastructure financing institutions and reputed developers, besides
developing the understanding of the various components of Urban Management.
Course Contents:
Module I: Trends in Urbanization
Indian and global context, Importance and Scope of Urban Management as a discipline. Urbanization in a
globalizing world: highlights.
Module II
Emerging approaches to urban governance, The urban challenge multi-faced ramifications: decentralization:
precepts and practice: 74 Constitutional Amendment: legal framework of local urban bodies.
Module III
Urban environment management, municipal functions; their evolution; functioning; weaknesses and strengths.
Privatization of municipal services.
Module IV
Urban infrastructure management Physical and social; (two classes) Private-Public Participation in building
urban infrastructure, Urban transport Essence of Good Urban Governance Best Practices
Module V
Decentralization Urban Poverty; slums, informal sector as a group; slum improvement Municipal Finance
management: tax and non tax, revenues; Municipal financial reform; State Finance Commissions, Formulation
of urban development projects; their execution and financing, Concept of Urban Indicators
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The course aims at bringing the students closer to reality by developing their understanding of the professional
prerequisites to practice of management in terms of required skills and attitude to respond proactively to rapid
discontinuous change in business environment. Integrative in approach, this course aims at developing not
theoreticians but practitioners who are expected to sense the ongoing conflict between environmental change
and internal desire of management for stability.
Course Contents:
Module I: Introduction
Modern Management Practices and Issues Involved, Outsourcing Management Services and Evolution of
Management Consultancy, Skills-set required for Management Consultants. Consulting and performance
counseling.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Cadbury, Sir Adrian, “Ethical Managers Make Their Own rules”. Harvard Business Review, 65, September
/ October 1987.
• Cogner, Jay A, David Finegold and Edward E Lawler III, January-February 1998, ‘appraising Boardroom
Performance. Harvard Business Review.
• Drucker, Peter F. Dutton 1992, “Managing the Future: The 1990s and Beyond”.
• Kumar Mangalam Birla Committee Report on Corporate Governance – “Legislation alone is not enough”,
“activating adult committees”. “Shareholder – friendly steps” - The Hindu, October 10, 1999.
• Parekh, Deepak S, August 1999, “The Real Meaning of Corporate Governance”. Indian Management.
• Paine, Lynn Sharp, March – April 1994, “Managing Organizational Integrity”. Harvard Business Review.
• Salmon W.J. January-February 1993, “Crises Prevention’s; How to Gear up Your Board”. Harvard
Business Review, pp 68-75.
• Sodarn, Dr. Kailash, October 1999, “Transparency in Corporate Governance”, Indian Management Vol. 38,
No.10.
• Cadbury, Sir Adrian, “The Company Chairman”, Director Books, Simon Schuster International Group
1990.
• Crosby, Philips. 1990, Let us talk Quality, Penguin Publications.
• Davenport S. Kimberly & Others. 1996 Focused Quality, John Wily Sons Inc.
• Eccles, R.G. and Crane, D.B. 1995, Doing Deals: Investment Banks at Work, McGraw Hill
International.
MANAGING EXCELLENCE
Course Objective:
To help the students of Business Management believe in excellence and create an environment that cultivates
the same. It aims at focusing on the basics and establishes a flexible strategic direction with a team-based
organizational concept as they work to advance their team and their department.
This course is designed to provide hands on experience for professional success. This common sense approach
combining self-examination surveys, class exercises, practical exposure and team work is applicable. The main
area to provide the practical exposure include small activities to a mega event such as guest lectures, industry
visits, placements, seminars, conferences, management competitions, corporate meet, alumni meet, publications
etc. The course will be delivered as under:
Class room 20%
Practical 80%
Course Contents:
Module I: Introduction to Excellence
Self-evaluation, Definition of Excellence, Cultivating the Attitude &Developing the Habit for achieving
excellence
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• English, Gary, ‘Phoenix without the ashes: achieving organization .Excellence through common sense
Management’ CRC Press.
BUSINESS COMMUNICATION - IV
Course Objective:
The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and
offers cultural communication challenges. This course is designed to inculcate transcultural communication
skills among the young Amitians.
Course Contents:
Module I: Importance of Culture in Communication
Principles of effective cross cultural communication
Developing Communication Competence
Examination Scheme:
Course Objective:
This course aims at imparting an understanding of:
Build and leverage your professional reputation
Maintain focus in pressure situations
Make a balanced choice between professional and personal commitments
Course Contents:
Module I: Individual, Society and Nation
Individual Differences and Dimensions of Personality
Socialization Process
Relating to the Nation: Values, Culture, Religion
Sense of pride and Patriotism
Managing Diversity
• J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996);
Pfeiffer & Company
• Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College
Publishers
• Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi.
• Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi
FRENCH - IV
Course Objective:
To strengthen the language of the students with both oral and written
To provide the students with the know-how
• to master the tenses – present, past and future
• to express emotion
• to accomplish simple tasks of day-to-day programmes
• to prepare résumé
Course Contents:
Unité 7: pp. 106
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar,
which will later help them to strengthen their language.
To give the students an insight into the culture, geography, political situation and economic opportunities
available in Germany.
Introduction to Advanced Grammar Language and Professional Jargon
Course Contents:
Module I: Present perfect tense
Present perfect tense, usage and applicability
Usage of this tense to indicate near past
Universal applicability of this tense in German
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable students acquire working knowledge of the language; to give them vocabulary, grammar, voice
modulations/intonations to handle everyday Spanish situations with ease.
Course Contents:
Module I
Revision of earlier semester modules
Introduction to Present Continuous Tense (Gerunds)
Module II
Translation with Present Continuous Tense
Introduction to Gustar, Parecer, Apetecer, doler
Module III
Imperatives (positive and negative commands of regular verbs)
Module IV
Commercial/ business vocabulary
Module V
Simple conversation with help of texts and vocabulary
En la recepcion del hotel
En el restaurante
En la agencia de viajes
En la tienda/supermercado
Examination Scheme:
C – Project + Presentation
I – Interaction/Conversation Practice
Course Objective:
To enable the students to comfortably interact using basic Japanese.
Note: Teaching is done in roman as well as Japanese script, students will be taught katankana (another form of
script) in this semester i.e. to be able to write all the foreign words in Japanese.
Course Contents:
Module I
Comparison using adjectives, making requests
Module II
Seeking permission
Module III
Practice of conversations on:
Visiting people, Party, Meetings, After work, At a ticket vending machine etc
Module IV
Essays, writing formal letters
Learning Outcome
Students can speak the language describing above-mentioned topics.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
References:
• Shin Nihongo no kiso 1
CHINESE – IV
Course Code: MBA 448 Credit Units: 02
Course Objective:
How many characters are there? The early Qing dynasty dictionary included nearly 50,000 characters the vast
majority of which were rare accumulated characters over the centuries. An educate person in China can
probably recognize around 6000 characters. The course aims at familiarizing the student with the basic aspects
of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in
practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Dialogue Practice
Observe picture and answer the question
Pronunciation and intonation
Character writing and stroke order.
Electronic items
Module II
Traveling – The Scenery is very beautiful
Weather and climate
Grammar question with – “bu shi …. Ma?”
The construction “yao … le” (Used to indicate that an action is going to take place)
Time words “yiqian”, “yiwai” (Before and after).
The adverb “geng”.
Module III
Going to a friend house for a visit meeting his family and talking about their customs.
Fallen sick and going to the Doctor, the doctor examines, takes temperature and writes prescription.
Aspect particle “guo” shows that an action has happened some time in the past.
Progressive aspect of an actin “zhengzai” Also the use if “zhe” with it.
To welcome someone and to see off someone …. I cant go the airport to see you off… etc.
Module IV
Shipment. Is this the place to checking luggage?
Basic dialogue on – Where do u work?
Basic dialogue on – This is my address
Basic dialogue on – I understand Chinese
Basic dialogue on – What job do u do?
Basic dialogue on – What time is it now?
Module V
Basic dialogue on – What day (date) is it today?
Basic dialogue on – What is the weather like here.
Basic dialogue on – Do u like Chinese food?
Basic dialogue on – I am planning to go to China.
Examination Scheme:
C – Project +Presentation
I – Interaction/Conversation Practice
The dissertation can be defined as a scholarly inquiry into a problem or issues, involving a systematic approach
to gathering and analysis of information / data, leading to production of a structured report.
Deciding this is often the most difficult part of the dissertation process, and perhaps, you have been thinking of
a topic for some time.
It is important to distinguish here between ‘dissertation topic’ and ‘dissertation title’. The topic is the specific
area that you wish to investigate. The title may not be decided until the dissertation has been written so as to
reflect its content properly.
Few restrictions are placed on the choice of the topic. Normally we would expect it to be:
• relevant to business, defined broadly;
• related to one or more of the subjects or areas of study within the core program and specialisation stream;
• clearly focused so as to facilitate an in-depth approach, subject to the availability of adequate sources of
information and to your own knowledge;
• of value and interest to you and your personal and professional development.
Keeping records
This includes the following:
• Making a note of everything you read; including those discarded.
• Ensuring that when recording sources, author’s name and initials, date of publication, title, place of
publication and publisher are included. (You may consider starting a card index or database from the outset).
Making an accurate note of all quotations at the time you read them.
• Make clear what is a direct a direct quotation and what is your paraphrase.
Dissertation format
All students must follow the following rules in submitting their dissertation.
• Front page should provide title, author, Name of degree/diploma and the date of submission.
• Second page should be the table of contents giving page references for each chapter and section.
• The next page should be the table of appendices, graphs and tables giving titles and page references.
• Next to follow should be a synopsis or abstract of the dissertation (approximately 500 words) titled:
Executive Summary
• Next is the ‘acknowledgements’.
• Chapter I should be a general introduction, giving the background to the dissertation, the objectives of the
dissertation, the rationale for the dissertation, the plan, methodological issues and problems. The limitations
of the dissertation should also be hinted in this chapter.
• Other chapters will constitute the body of the dissertation. The number of chapters and their sequence will
usually vary depending on, among others, on a critical review of the previous relevant work relating to your
major findings, a discussion of their implications, and conclusions, possibly with a suggestion of the
direction of future research on the area.
• After this concluding chapter, you should give a list of all the references you have used. These should be
cross - references with your text. For articles from journals, the following details are required e.g.
Draper P and Pandyal K. 1991, The Investment Trust Discount Revisited, Journal of Business Finance and
Accounting, Vol18, No6, Nov, pp 791-832.
• Finally, you should give any appendices. These should only include relevant statistical data or material
that cannot be fitted into the above categories.
Examination Scheme:
Contents & Layout of the Report 30
Conceptual Framework 10
Objectives & Methodology 15
Implications & Conclusions 15
Viva/ Presentations 30
TOTAL 100
CORPORATE ENTREPRENEURSHIP, INNOVATION AND FUTURE
ORGANIZATION
Course Contents:
Module I: Introduction to Entrepreneurship
Myths, Definitions and Trends, Causes of Entrepreneurial development, Analysis and Examination of the
reasons, Strategies and systems for the sustenance of the, Entrepreneurial Organizations. Finding, analyzing and
testing opportunities: Context Analysis Creating a culture of Entrepreneurship.
Module II
SWOT Analysis of the Entrepreneurial Organizations vis-a-vis the present market structure, Competition and
Feasibility Analysis, Comparative study of the Entrepreneurial and Entrepreneurial Organizations, Models for
Entrepreneurial Organizations Development
Module III
Life cycle of an Entrepreneurial Organizations, The meaning of Organizational life cycle, The Objectives of
Organizational Life cycle, The changing role of an entrepreneurial organization and its impact on the future
perspectives of the market, (This module will be covering some real life example from the corporate world )
Module V
Implications of the Entrepreneurial organization in the growth and development of new ventures, Analysis and
study of the partnership arrangement between two entrepreneurial organizations, Failure of an Entrepreneurial
organization and its reasons and implications
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Journal for Entrepreneurial Development, Published by Entrepreneurial Development Institute of India
• Porter Michael, Techniques for analyzing the Industries and Competitors, Forseman Publication
• Bird Barabara, Entrepreneurial Behaviour , Harper Publication
• Henderson James, Obtaining Venture Financing, Lexington Publication
• Nabhi, Exporters Manual , NABHI Publication
• Agrawal, Raj , International Trade, Excel Publication
• Takhat Ram, Impex Times, New Era Publications
MANAGING ENTREPRENEURIAL FIRMS AND FAMILY BUSINESS
Course Contents:
The course will cover topics: New Venture Creation; The Role of Family in Business; Consulting with Family
Businesses.
Module II
Career Opportunity and Growth of Professionals in Family Businesses
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Butler, J.E, 2001, E – Commerce and Entrepreneurship, Information Age.
• Chell, E. Haworth, J .M & Brearley, S. S, 1991, The Entrepreneurial Personality: Concepts, Cases and
Categories, Lomnon: Routledge.
• Drucker, P, 1985 Innovation and Entrepreneurship, Heinemann.
• Hisrich R, 2002, Innovation and Entrepreneurship, Mc Graw Hill.
• Kao, J, 1995, Entrepreneurship, Prentice-Hall.
Journals Articles:
• Amabile, T, 1988, “Model of creativity and Innovation in Organisations”, in Staw, B & Cummings L (eds),
Research in Organizational Bahaviour, Vol.10, Jai Press Greenwich.
• Churchill, N & Lewis, V, May-June 1983, “The five stages of Small Business Growth”, Harvard Business
Review.
• Gnyawali D & Fogel D, 1984, “Environments for Entrepreneurship Development: Key Dimensions and
Research Implications” Entrepreneurship theory and Practice, Spring.
ORGANIZATIONAL LEADERSHIP – INSPIRATION,
DILEMMAS AND ACTION
Course Contents:
The course will cover five major topics: (1) New Venture Creation; (2) Growing the Entrepreneurial Firm: (3)
The Role of Family in Business: (4) Exit Strategies for Entrepreneurs: (5) Consulting with Entrepreneurial
Firms
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Journal for Entrepreneurial Development, Entrepreneurial Development Institute of India
• Porter Michel, Techniques for analysis the Industries and Competitors, Forseman Publication
• Bird Barabara, Entrepreneurial Behaviour, Harper Publication
• Henderson James, Obtaining Venture Financing, Lexington Publication
• Nabhi, Exporters Manual, NABHI Publication
• Agrawal, Raj, International Trade, Excel Publication
• Takhat Ram, Impex Times, New Era Publications.
TECHNOLOGY AND INNOVATION
Course Objective:
The main purpose of this course is to acquaint the participants about various modes of getting the technological
expertise for setting up a new venture. This course will also cover the entire spectrum of technical invention and
innovation, which are taking place around the globe.
Course Contents:
Module I: Trends in Technology
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Journal for Entrepreneurial Development, Published by Entrepreneurial Development Institute of India
• Porter Michael, Techniques for analyzing the Industries and Competitors, Forseman Publication
• Bird Barabara, Entrepreneurial Behaviour, Harper Publication
• Henderson James, Obtaining Venture Financing, Lexington Publication
ADVANCED ACCOUNTS
Course Objective:
At the end of the course, the students should be able to understand Indian accounting Standards and the impact
of USGAAP on Financial Statements. To create an understanding of the accounting for Hire Purchase, Leasing,
Mergers and Acquisitions and the preparation of final accounts of companies.
Course Contents:
Module I: Accounting Norms
Various Accounting Standards in India and comparison with International accounting Standards and US.GAAP.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Jain, S.P and Narang, K.L Advanced Accountancy, Kalyani Publishers.
• Ravi M Kishore, Advanced Accounting, Taxmann.
• Gupta, R.L and Radhaswamy, Advanced Accountancy, Sultan Chand & Sons
CORPORATE TAX PLANNING
Course Objective:
At the end of this course, the students should be able to demonstrate an understanding of the tax provisions
enabling them to make use of legitimate tax shelters, deductions, exceptions, rebates and allowances; with the
ultimate aim of minimizing the corporate tax liability. To give an overview of wealth tax provisions pertaining
to companies (from a users perspective). To create an awareness of VAT and how the scheme is going to have
an impact on the existing sales tax system.
Course Contents:
Module I: Basic Concepts
Introduction to Income Tax Act, 1961, Residential Status, Exempted Incomes of Companies. An overview of
various provisions of Business & profession & Capital gains – applicable to companies
Module IV
Indirect Taxation indirect taxes like gst, service tax, vat-their computation anf filing of returns, impact of
annual union budget on tax structure procedure of filing of company’s tax returns
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
Finance has evolved as an exciting discipline in terms of innovations it has witnessed in recent past. This aspect
known as Financial Engineering starts where financial analysis ends. The objective of the course is to enable the
students to think in terms of innovative solutions to financial problems with particular emphasis on
understanding new risks, which the changing scenario of finance is creating for individuals and firms and equip
them with innovative tools of financial engineering called derivatives and skills to use them in forming effective
strategies to cope with the changing environment and hedge against the financial risks.
Course Contents:
Module I: Introduction
Changing Environment and Increasing Price Risks, Financial Engineering as a response to Increased Risks,
Types of Risks and Risk Management, Tools of Risk Management, Conceptual and Physical Tools of Financial
Engineering, Effect of Speculation and Arbitrage on Market Efficiency, Derivative Market in India
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text:
• Marshall, J. F. and Bansal, V. K. 2006. Financial Engineering: A Complete Guide to Financial Innovation,
Prentice Hall of India.
References:
• Edwards, F. R. and Ma, C. W. 1992, Futures and Options, McGraw-Hill International.
• Rebonato, R. 1996, Interest Rate Option Models: Understanding, Analyzing and Using Models for Exotic
Interest Rate Options, John Wiley and Sons.
• Kolb, R. W. 1997, Understanding Futures Markets, Prentice Hall of India.
• Hull, J. C. 1999, Introduction to Futures and Options Markets, Prentice Hall of India.
• Articles from selected journals and magazines.
MANAGEMENT OF FINANCIAL INSTITUTIONS
Course Objective:
The aim of the course is to orient the finance students to the change in the financial industry. The financial
industry much like the computer industry is changing rapidly. A course that merely describes the existing
institutions will not prepare the students adequately for the change. Thus familiarization with institutions of
today & developing an understanding why they are the way they are, and why they are changing is the core aim
of the course. An Indian perspective will be added but conceptually the Global frameworks will be used. At the
end of this course the students will understand:
• The role of financial institutions in economic development
• The working of Financial Intermediaries
• International Banking
• The norms governing of Financial Intermediaries in India
• The basic principles of Lending & Investments in a Commercial Bank
• The working of Developmental Financial Institutions
Course Contents:
Module I: Introduction
Financial institutions and economic development, Types of Money, Process of Capital Formation, Technology
of financial systems- Pooling, Netting, Credit substitution & Delegation.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Jakhotiya, G. P. 2000, Strategic Financial Management, Vikas Publishing House Pvt. Limited.
• Grundy, T., Johnson, G and Scholes, K. 1998, Exploring Strategic Financial Management, Prentice Hall
Europe.
• Shank, J. K. & Govindarajan, V. 1995, Strategic Cost Management: The New Tool for Competitive
Advantage, the Free Press.
• Pritchett, P; Robinson, D. and Clarkson, R. 1997, After The Merger: The Authoritative Guide for
Integration Success, McGraw Hill
• Sadtler, D; Campbell, A. and Koch, R. 1997, Break Up: When Large Companies are More worth Dead than
Alive.
• Geneen, H. and Bowers, B. 1997, The Synergy Myth and other ailments of Business Today, St. Martin
Press New York..
• Weston, Chung & Hoag, 1996, Mergers, Restructuring and Corporate Control, Prentice Hall of India.
• Stephen H Archer and Charles D’Ambrosio, The Theory of Business Finance, Collar McMillan
• Micheal Firth and Simon M Keane, Issues in Finance, Heritage
• James M. McTaggart, Peter W. Kontes and Michael C Mankins, The Value Imperative, The Free Press.
• Eccles, R. G. and Crane, D. B. 1995, Doing Deals: Investment Banks at Work, McGraw - Hill International.
STRATEGIC FINANCIAL MANAGEMENT
Course Objective:
The course aims at helping overcome traditional distinction between Strategy and Financial Management as two
diverse disciplines of management. The strategy has gained prominence over last two decades and focuses on
the ambiguous, the uncertain, the less tangible and the qualitative. Financial Management on the other hand,
emphasizes the precise, the measurable and the tangible. It is intended to develop an in-depth understanding,
among the participants, of how to manage for value by enabling financial management to play a more proactive
role in Strategic Management. The course also aims at developing an appreciation of how advancements in
theory of finance have made it converge more towards strategy.
Course Contents:
Module I: Introduction
Role of Finance and Strategy in Management Process, Strategic Droop, Management Behaviour and
Convergence between Strategic and Financial Analysis
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Jakhotiya, G. P. 2000, Strategic Financial Management, Vikas Publishing House Pvt. Limited.
• Grundy, T., Johnson, G and Scholes, K. 1998, Exploring Strategic Financial Management, Prentice Hall
Europe.
• Shank, J. K. & Govindarajan, V. 1995, Strategic Cost Management: The New Tool for Competitive
Advantage, the Free Press.
• Pritchett, P; Robinson, D. and Clarkson, R. 1997, After The Merger: The Authoritative Guide for
Integration Success, McGraw Hill
• Sadtler, D; Campbell, A. and Koch, R. 1997, Break Up: When Large Companies are More Worth Dead
Than Alive.
• Geneen, H. and Bowers, B. 1997, The Synergy Myth and other ailments of Business Today, St. Martin
Press New York..
• Weston, Chung & Hoag, 1996, Mergers, Restructuring and Corporate Control, Prentice Hall of India.
• Stephen H Archer and Charles D’Ambrosio, The Theory of Business Finance, Collar McMillan
• Micheal Firth and Simon M Keane, Issues in Finance, Heritage
• James M. McTaggart, Peter W. Kontes and Michael C Mankins, The Value Imperative, The Free Press.
• Eccles, R. G. and Crane, D. B. 1995, Doing Deals: Investment Banks at Work, McGraw - Hill International.
COMPENSATION MANAGEMENT AND RETENTION
Course Objective:
Compensation & reward system are key contributors to organization effectiveness. In this course students will
learn how system operates to attract, retain and motivate competent work force. Further students will gain to
assess and diagnose compensation management, issues and problems.
Course Contents:
Module I: Overview of Compensation Management
Wage and Salary Administration – Nature, Importance, Philosophy, Objectives, Compensation Management –
Nature, Importance, Philosophy, Objectives, Factors influencing Compensation Management, Wage concepts,
Role of various parties – Employees, Employers, Unions & Government, Overview of Legislations affecting
Compensation
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To create an awareness in upcoming managers of different types of information systems in an organization so as
to enable them to use the computer resources efficiently for effective decision making. Further it aims at
creating awareness about how to evaluate the Human Resource function for Business improvement and to give
insight into how to conduct HR Audit in an organization.
Course Contents:
Module I: Introduction to Human Resource information system
Various components of HRIS, Designing and Implementation of HRIS
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The main objective of this course is to inculcate deep understanding of International Human Resources and to
explore the dynamics of global business development. It also aims at preparing students about examining
significant business opportunities and maximization of returns with understanding of cross cultural
management, as primary causes of failure in multinational ventures stem from lack of understanding of the
essentials differences in managing human Resources, at all levels in foreign environment.
Course Contents:
Module I: Internationalization
Evolution of International business, Stages of internationalization, Modes of entering International business
Relationship between International Strategy and SIHRM- International Human Resource Management
– Broad overview of International Human Resource Management features, elements, benefits and
limitations, Major Economies and their HRM practices
Examination Scheme:
References:
• Harris Hilary and Brewster, International HRM, Contemporary Issues in Europe, Viva Books.
• Perkins J. Stephen, Internationalization The People Dimension, Kogan Page.
• Ashkenas, Ulrich, The boundryless Organizations, Jossey- Bass.
• Dalton, Ernst Christ, Success for the Global managers, Jossey- Bass.
• Dhar & Ravishankar, Global Managers, Himalayan Publishing House.
• Oddou, Mendentiall, Selected Cases in International Organizational Behaviour, Infinity Books.
MANAGING CREATIVITY AND BUILDING LEARNING
ORGANIZATIONS
Course Objective:
To understanding the importance of creativity processes and creative problem solving techniques. It aims at
developing Managerial skills conducive to encouraging creative efforts in self and others and an insight into
organization systems & Structures, which facilitate creativity and innovation. Further it also provides insight
into organization learning processes.
Course Contents:
Module I: Creativity in Management
Nature of Creative Thinking, Importance, Creative problem solving and Idea for Problem solving.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Evans Karen & Others, Working to learn
• Graff J De, Lawrence K, Creativity at work
• Khandwala N Pradip, Corporate Creativity
• Plsek E Paul, Creativity, Innovation and Quality
• University Press, The Learning Organisation
• Whatmore John, Realizing Creativity
ORGANIZATIONAL CHANGE AND DEVELOPMENT
Course Objective:
The aim of this course is to familiarize students with the rapidly growing scope of OD and the approaches which
are becoming more and more diversified. A wide range of interventions are discussed as there is a critical need
for them in organizations facing volatile and competitive global environment.
Course Contents:
Module I: Organizational Development: An Introduction
Nature, basic assumptions, Characteristics & techniques. Historical framework of Organizational Development.
The Lab training stem, The survey research and feedback stem, The Action Research stem, Steps involved in
Organizational Development, Role of Managers, Factors affecting Organizational Development.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To make learn the management of Global Marketing Mix. To educate in detail on global aspects of product,
place, promotion & price. To teach students the anatomy of Global advertising, Brand Management, Market
Research. To educate on the importance of understanding the skills of Cross Cultural International Business
Management.
Course Contents:
Module I: Management of Global Market Mix. (GMM)
What is GMM, Business Customs in Global Marketing, Required Adaptation, Methods of doing Business,
Global Market Mix. Strategy, Improved Products & Program Effectiveness.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Charlee W. H. Hall., International Business – Competing in the Global Market Place, Tata McGraw – Hill
Edition
• Masaaki Kotabe, Kristiaan Helsen, Global Marketing Management, John Wiley & Sons (Asia) Pte. Ltd.
INTERNATIONAL SUPPLY CHAIN MANAGEMENT AND
LOGISTICS
Course Objective:
Global outsourcing has become a norm in today’s open market situations. The course aims to familiarize
students of modern systems and procedures in global supply chain management. Also, to develop their closer
and better understanding of logistics systems. To teach them the criticality of an efficient supply chain with
“zero defects” in the new WTO regime shrinking world. To enable students to understand the micro aspects of
global distribution and logistics. To impart knowledge of M.T.O., ocean transport system and air transportation
in world trade.
Course Contents:
Module I: Global Supply Chain – Overview
Introduction, Channel Structure, Supplier Network Development, Outsourcing.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• United Nations ESCAP Vol. I & II Year 1997, Use at Maritime Transport
References:
• J Bess Year 1996, Charactering Practice
• IIFT Yr. 1997, System Approach to Carriage and Shipment of Export Cargo
Course Objective:
To teach the students the diversity in accounting systems and transactions in different countries. To impart
knowledge of taxation methods relevant to a global manager. To make learn the core importance of legal
aspects for international operations and international trade.
Course Contents:
Module I: Global Accounting Practices and Diversity
Influencing factors, Accounting Objectives, Cultural Differences, Environment Differences, Classification of
Accounting Systems, Key Issues of Diversity, Indian Accounting Systems – MNC’s.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Herbert Bohlmom & Mary Dundas, The Legal, Ethical & International Environment & Biz.
SECTORAL STRATEGY FOR EXPORT MARKETING
Course Objective:
To make students learn the details of India’s leading sector-wise exports – the product, agencies (government &
private), statistics, present and future scenario and India’s competition. To teach export related operational
issues in business context for these sectors. To present speakers and cases from each sector to impart practical
business knowledge.
Course Contents:
Module I: Handicraft Industry
Global science of the Handicraft Sector, Indian Handicraft Industry, Problems, Issues, Limitations and
Challenges, Major Destination of our Handicraft Exports, International Business Market Planning appropriate,
what needs to be done, Suggestions for improving Exports, Role of EPCH, Major Trade fairs, India’s Product
Mix.
Module III: Information Technology & Services Export – India’s Global Power and Future
“It takes off in India I.T.”, Global Regulation in Services, Services and E-commerce, Role of Services in Indian
Economy.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text & References:
Text:
• Dr. Sada Shankar Saxena, Dr. M.L. Varma, Dr. Bhattacharya, Mr. M.S. Sachdeva, Thrust Sectors in Indian
Exports
References:
• Annual Reports of concerned Export Promotion Council’s
• Annual Report of Ministry of Commerce
• Trade Fairs Report, ITPO
STRATEGIC FUNCTIONING OF MULTINATIONALS
Course Objective:
To make learn, the why and how of MNC’s formation, working and current drive to being “Global.” To impart
knowledge of the financial working across borders in MNC’s and their subsidiaries. To expose the relevance
and contribution of MNC’s in our country, through company specific cases. To make learn the MNC’s role in
third world countries.
Course Contents:
Module I: MNC Formation and Functioning
Globalization drivers, Mininationals, MNC’s Global Strategy, FDI Route, Going ‘Global,’ – Localizing Global
moves, Direct Investment, Exploitation, Intra-Firm Sale.
Module IV: MNC’s Contribution in India and the role in the third world
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
Course Objective:
The subject is designed by keeping in view the various aspects of the industrial, manufacturing and business
activity. The various non-life insurance for the same, safety and security and its impact in terms of insurance
‘To Do and Not To Do’ in case of any claim and duties of insured for minimization of loss at the time of loss
and claim process.
Course Contents:
Module I: Property Insurance (FIRE)
Fire hazards of specific industries – Process; fire Hazards, loss prevention and requirements. General fire
hazards – Fire load, Hazards of resistance, Explosion, Air-conditioning, Boiler and furnaces/oven, Electrical
Equipments. Covers under various Fire policies, Special perils, Exclusions, Tariff Regulations as per All India
Fire Tariff 2001. Main factory plant its process, godowns and ware houses, activity in any industrial unit.
Special policies.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To develop an understanding of final accounts pertaining to life & general insurance to enable the students to
have an insight as to how the insurance companies allocate & manage their financial resources to meet their
financial goals. To apprise the students of the tax related benefits pertaining to both life & general insurance.
Course Contents:
Module I: Financial statements of Insurance Companies-Life & General
Introduction to insurance operating cycle, Accounting for revenues & expenses, accounting for assets &
liabilities, accounting for capital & surplus with special reference to GAAP & relevant accounting standards.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• LOMA Publications.
• III Publications
INSURANCE MARKETING AND CLIENT MANAGEMENT
Course Objective:
The aim of this course is to help students develop among the students an understanding of differences between
traditional marketing concepts and concepts related to insurance marketing. The distribution channels, new
markets and product development with reference to insurance will also be discussed. Acquiring customers and
satisfying their needs being crucial for success of insurance companies, it is aimed to discuss use of Customer
Relationship Management Technologies.
Course Contents:
Module I: Insurance Marketing Strategy
Basic Elements of Insurance Marketing Strategy, Marketing Environment Audit. Increasing the willingness to
buy, New Distribution Channels, New Target Markets, New Product Development Program, Increasing Human
Needs and Insurance Protection, Insurance products versus other Financial Securities.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Allen, S.B. Goodwin, D.W and Herrod, J.W. 1999, Life and Health Insurance Marketing. LOMA 2nd Ed.
PRODUCT DEVELOPMENT AND PRICING
Course Objective:
To familiarize students with product and pricing concepts and strategies, the methods and tools used in
developing and programming. Enabling them to develop strategies and plans and to develop the judgment
parameters required in product and pricing management.
Course Contents:
Module I
Product: Concept, Classification and types; various levels of products.
Module II
Product Management - The concepts of product line, Product Mix- Length, Width, Depth and Consistency, Line
Stretching, Line Filling and Line Simplification.
Module III
Product Life Cycle - Concept, Stages and Relevant Strategies.
Module IV
New Product Launch Process-Idea Generation, Screening, Concept development, Prototype development, Test
marketing and Commercialization.
Module V
Pricing- Concept, Role, Factors influencing, Strategies and Methods. Price Setting Process.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Gary Armstrong & Philip Kotler, Marketing-An Introduction.
NETWORKING AND TELECOMMUNICATIONS
Course Objective:
This course will expose the students to describe computer networking, which has changed enormously over the
past decade.
Course Contents:
Module I: The OSI Model
Physical Layer:-Simplex, Half duplex & full duplex transmission, Serial & Parallel Communication, Analog
and Digital Data Transmission, Characteristics of Transmission Media:- Twisted Pair(UTP, STP, SSTP), IBM
Cable, Coaxial Cable,Twin Axial Cable, Optical Fiber (Single/Multi Mode), Radio , Infra red .
Data Link Layer Fundamentals:-Error Detection & Correction: - CRC, VRC, HRC, Flow Control: - Stop-&-
Wait ARQ, Go-Back-NARQ, Selective Repeat ARQ, Pipelining, Carrier Sense Multiple Access (CSMA),
CSMA with Collision Detection (CSMA/CD), Token Ring, Token Bus.
Network Layer:-Connection Oriented Vs Connectionless Services, Addressing, Concept of Congestion,
Routing, Routing Algorithms:- Shortest Path Routing, Flooding, Distance Vector Routing, Broadcast Routing,
Multicast Routing, Congestion Control, Load Shedding, Jitter Control, Internetworking & Network Layer in the
Internet:- Tunneling, Fragmentation, IP Protocol, IP Addresses, IPV6
Transport Layer: - Type of Services, Quality of Service Guarantee, Data Transfer, Addressing, Multiplexing,
Flow Control
Other Layers of OSI Model: - Application Layer, Session Laye, Presentation Layer.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
Today Enterprise comprises of various stakes holders, such as employer, partners, customers and managing
them is the key factor. Today enterprise is better known as extended enterprise and this course gears towards
familiarizing the various components of Ext. Enterprises such as ERP, KM, CRM, SCM, business intelligence
etc.
Course Contents:
Module I
Enterprise Management, Components of Enterprise Management, ERP – A Manufacturing Perspective, ERP
Modules and their Benefits, ERP Implementation Life Cycle, Role of Vendors, Consultants and Users, ERP
Market and Future Directions.
Module II
Understanding Supply Chain and its Drivers, Planning in Supply and Demand in Supply Chain Planning and
Managing Inventories in a Supply Chain, Transportation, Network Design and IT in Supply Chain, E-Business
and Supply Chain, Business Intelligence and Some Solutions.
Module III
What is CRM and its Power?, The Customer Service/Sales Profile and Management of it Choosing Your CRM
Strategy, Tools for Capturing Customer Information, CRM on Internet, Enterprise Application Integration.
Module IV
Knowledge and Management, Drivers of Knowledge Management, Classifying Knowledge, Implementing
Knowledge Management, Aligning KM and Business Strategy, Knowledge Management Platform, Knowledge
Management Tools.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
In today’s competitive global economy, Information is the key resource which is growing day – by - day it is
very critical to protect that information from all aspects. This course is designed to familiarize students with the
importance of information, Risk involved in managing them and How to protect this information?
Course Contents:
Module I: Introduction of Information Security
Concept of Information and Information Security. Nature of Security, Information Security Architecture,
Information Life Cycle Management: from creation to destruction, what should be protected in an organization?
How to secure your intellectual property and business intelligence, Types of Information Security.
Examination Scheme:
References:
• Business Continuity Planning: Concepts and cases, ICFAI University.
• Jon William, Disaster Recovery Planning.
• Regis J. Bates, Disaster Recovery Planning for Networking, Telecommunication & Data Communication
MARKETING OF IT SOLUTIONS
Course Objective:
“Marketing and Management of Software Solutions” course is in two parts, the first one exposes the students to
various typical features of solutions marketing and the second part to the Management of software solutions.
Course Contents:
Module I: Solutions Marketing
Software Solution, Product based Software Solutions, Services based Software Solutions, IT solutions
marketing vis-à-vis marketing other products/services – the key differentiators, Key Concepts of IT
solutions. Planning and Research before initiating a sales cycle, Understanding of buyer business, Diagnosis
before selling, Developing Strategic alignment with buyers, Understanding the Customer and the Pain Points,
Determining product requirements, Defining solution roadmap and strategy.
Strategies for handling Request for Proposals, Account Planning and Management, Customer Relationship
Management vis-à-vis Partner Relationship Management – Key to successful long term relationship building.
Examination Scheme:
Components P-1 C-1 CT-1 EE
Weightage (%) 10 5 15 70
References:
• Kelkar, S.A., Software Project Management, PHI
• Kishor Swapna, Software Requirements & Destinations, Tata McGraw Hill
SOFTWARE QUALITY ASSURANCE
Course Objective:
Quality is the essence of life. Information Technology by virtue of its various products, broadly software and
hardware, is enabling quality in various aspects. It thus becomes more imperative that the software, which is
actually becoming life line of any organization, adheres to certain quality norms. The students must understand
the various aspects of quality, tools to implement quality in software development and monitoring the same.
Course Contents:
Module I: Quality Concepts and Practices
Why Quality?, Cost of Quality, TQM concept, Quality Pioneers Approaches to Quality.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Godbole, Nina S., Software Quality Assurance, Narosa
• Shafer & Shafer, Quality Software Project Management, Pearson Education
ADVERTISING AND SALES PROMOTION
Course Objective:
At the outset, students will learn the Fundamentals of Advertising & its Strategies. They will learn how to use
Advertising as a tool to Create Awareness, Position the Product, and make an impact in the Consumers’ Minds.
Students will also learn how effectively they can do Media Planning & Media Scheduling and handle different
Media.
Course Contents:
Module I: Introduction to Advertising, Advertising
Advertising defined – Scope, Types & Limitations of Advertising, Ethics, Regulations, & Social Responsibility,
Advertising & Marketing Process.
Module III
Media Planning, Scheduling, & Buying; Print, Broadcast & Interactive Online Media
Module IV
Creativity in Advertising, Copy Writing, Design & Production
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Contents:
Module I: Conceptual Foundation of CRM
Introduction to CRM, Difference between transaction and CRM, Database Marketing, Relationship Marketing,
Experiential Marketing, Framework of CRM and its Evolution, Elements of CRM, Different perspective of
CRM, Types of CRM, Benefits of CRM, E-CRM.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
To understand how marketing for industrial good is different from the traditional marketing and marketing in
rural India. To be aware of the success stories and failures in rural Indian Marketing.
Course Contents:
Module I
Environment of industrial and consumer marketing, profile of an industrial buyer, industrial and consumer
marketing, organizational buying behaviour process and organizational buying behaviour, commercial and
institutional buying, Bidding, tendering, channel behaviour, industrial establishment. OEM and impact on
pricing policies.
Module II
The strategic perspective in industrial marketing, the GE matrix, Michael Porter’s generic options theory,
economies of scale Vs economies of scope and case discussion of Schulman plastics.
Module III
Buyer seller interactions, sales culture overshadowing the marketing culture, interactive transactions,
organizational buying environment, individual Vs group decision making and buying center influences.
Assessing the market reach, fragmented markets and their implications and industrial pricing the services
component.
Module IV
Industrial marketing communications, advertising, publicity, sales promotion possibilities, the role of
exhibitions and domestic and international contacts, the marketing intelligence, role of MIS and DSS functions
and evaluating the marketing strategies and performances.
Module V
Marketing strategies, policy, sales management practices training, motivation and Examination.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Richard M. Hill, Ralph S Alexander and James C Cross, Industrial Marketing.
• Newspapers- Economic Times, Business Standard, Financial Express, Brand Equity.
• Magazines- Advertising and Marketing, Business World, Business India.
RETAIL AND MALL MANAGEMENT
Course Objective:
The primary objective of the course is to have students develop marketing competencies in retailing and retail
consulting. The course is designed to prepare students for positions in the retail sector or positions in the retail
divisions of consulting companies. The course can also benefit students interested in starting their own
consulting firm. Students taking the course will develop a fundamental understanding of retailing and come
away with a fundamental appreciation of the problems, constraints, and opportunities faced by retailers.
Simultaneously, students taking the course will develop a fundamental understanding of retail consulting. This
includes developing an understanding of the challenges and opportunities faced by professionals and companies
in this sector of the consulting industry. Besides learning more about retailing and retail consulting, the course is
designed to foster the development of the student’s critical and creative thinking skills.
Course Contents:
Module I
Define Retailing, Retail Scenario (Globally and in India), Growth of Retail Business / Outlets in India. Key
Drivers of Retailing in India, Evolution of Retailing through the Four Gears, Organized Retailing in India,
Retail Formats and their Characteristics viz. Location, space / layout, merchandise, Customer profile etc.
Formats: Super market, Specialty Store, Departmental Store, The Plaza, The Mall, The emporium, The Bazaar,
Stop-Over, Single Size Denomination, Kiosk
Module V
Defining Shopping Mall, How Shopping Mall differs from other Retail Formats in characteristics such as
Location, Space / Layout, Merchandise, Customer Profile, Niche conveniences Shopping Centre / Mall
Location: Existing mall traffic, Clean environment, Designated parking area, Medium to high rental cost
(Examples: DLF Mall in Delhi, Spencer Plaza in Chennai, Crossroads in Mumbai);Strengths and Weaknesses
of the Mall Format; Licenses and Permits for Mall Operations: (if applicable) Building / Scaffolding Permits,
Busking Licences, Outdoor dining permits, Peaceful assembly / rally, Vehicle access permits; Characteristics
of typical Neighborhood, Community, and Regional types of U.S., Planned Shopping Centers/ Malls,
Entertainment as Customer Value in Malls
Module VI
Lessons from the experience of Crossroads in India: Define the target audience clearly, Be mindful of
shopping basket, Plan the lay-out smartly, Setting the lease rental appropriately, Sensitive mall management,
Cater to the internal customer, Quasi- Mall - Is this the right format for India?, Stories of some great malls
world-wide viz. DDF, Wal-Mart, etc., Visit to DLF Mall and City Center.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text:
• Berman & Evans, Retail Management, PHI
References:
• R Vedamani & Gibbson, Retail Management, Jaico publications
• Patrick M & Robert, Retailing, Thompson press
• James & Ron Hasty, Retail, Tata Mc-Graw
• Thomson, Malcom, Retail Marketing.
• Images Retail magazine
SALES MANAGEMENT
Course Objective:
To familiarize the students with the concepts of sales management and to equip them with the various tools
required to be a success in the various techniques essential for sales staff management. To help them
differentiate the nuances of personal, organizational and retail selling.
Course Contents:
Module I
Introduction to Sales Management, Historical Review, Professionalism in sales, Contribution of selling to social
development, different types of sales jobs. Discussion of sales careers and qualifications and skills required for
success.
Module II
Role of the Sales Manager, Measuring effectiveness and success of the manager. Recruitment, selection and
training. Motivation and retention of sales staff. Sales force compensation, tools for sales supervision and
control, Examination and appraisal of sales staff. Understanding and mastery of two way communications.
Communication and its role in professional selling Role plays.
Module III
Tools and techniques of sales forecasting, sales territorialization, sales quotas, budgeting and costing,
monitoring sales expenses, Sales promotion Strategies, Types and techniques of sales promotion
Module IV
Adaptive selling, sales presentation, approaching the customer and gaining the commitment of the customer.
Role play.
Module V
The sales process - planning prospecting, planning the initial sales call, approaching the prospect and initiation
of discussing, negotiation and closing Case study and role play. Developing and expanding the customer
relationship through CRM and use of technology (database marketing), encouraging critical encounters.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
This course is designed to: Impart comprehensive understanding of the concept of productivity, its measurement
and management; Focus on integrated and balanced measures of organizational performance; Familiarize with
performance improvement techniques across the business operations; At the end of the course a student should
be able to apply more popular techniques of measuring productivity and performance of an organization at
various levels of organizational controls.
Course Contents:
Module I: The Basic Concepts
Concept of Productivity, Productivity defined; Efficiency and Effectiveness. Interface between Quality and
Productivity; Productivity and Production; Productivity and Profitability
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• David J. Sumanth, Productivity Engineering and Management, McGraw Hill Book Company, New York,
• D.Scott, Sink, Planning, Measurement and Examination Control and Improvement, John Wiley & Sons,
New York.
• Marvin E Mundel , Improving Productivity and Effectiveness, Prentice Hall International, New Jersey
OPERATIONS STRATEGY
Course Objective:
The objective is to develop understanding about the practical aspects of operations strategy, selection of process
and infrastructure development. The aim of this course is to make the students familiar with the changes
required in the operational strategy with rapidly changing environment.
Course Contents:
Module I: Introduction
Introduction, Role and Objectives of Operations Strategy, Incorporating Operations Strategy in the Corporate
Strategy, Dynamics of process-product life cycles, Defining a Operations Strategy in Overall Environment,
Manufacturing Implications of Corporate Marketing Decisions.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
This course is to familiarize students to the fundamentals of operational process analyses with a view to
improving productivity and performance towards fulfilling the overall business goals. It is also to further enable
them learn the concepts, principles, and application of the theory of constraints approach in this regard.
Course Contents:
Module I: Process Structure, and Selection.
Process Management Orientation in Operations; Processes and their functions, importance, objectives of
analysis, methods; Interface with other disciplines; Product-process matrix, Production Process structures,
Service Process structures.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
Dettmer, W.H. (1997). Goldratt’s Theory of Constraints: A Systems Approach to Continuous Improvement,
ASQ Quality press
Goldratt, E.M. (1997). Critical Chain, Great Barrington, MA: North River Press
Goldratt, E.M. Theory of Constraints, Great Barrington, MA: North River Press
Goldratt, E.M., E. Schragenheim and C.A. Ptak (2000). Necessary But Not Sufficient, Great Barrington, MA:
North River Press
Stein, R.E. (1997). The Theory of Constraints – Application in Quality and Manufacturing, New York: Marcel
Dekker
SERVICE OPERATIONS MANAGEMENT
Course Objective:
The objective of the course is to understand the growing significance and impact of services on the growth and
economy and the scientific ways to run the operations so as to optimize the business and brand returns.
Course Contents:
Module I: Service as Strategy
Concepts and understanding, Brand significance and impact on businesses Nature of services and service
products, customer centric operations and building services for competitive advantage.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Gengiz Hakserver, Barry Rendes, Robert Russel & Robert Murdich, Service Management & Operations
References:
Course Objective:
The objective is to familiarize the students with WCM practices and their importance to enhance
competitiveness in international markets. The aim is to develop understanding about the practical aspects
of selection of process technology, management of technological resources and to make the students
familiar with the changes required in the operational technology with rapidly changing environment.
Course Contents:
Module I: WCM Introduction and Models
The evolution of WCM; First principles of WCM; Hall’s framework of Value added Engineering;
Schonbergers’ framework of WCM; Gunn’s model of WCM; Maskells’ model of WCM
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The course contents provide a detailed outline of Malls and its design and retail components. Special emphasis
is given to the practical aspects. The objective of the course is to impart skills necessary for taking up positions
in Mall administration.
Course Contents:
Module I: Concept of Mall
Definition, types, genesis of malls, growth of malls globally, Diffusion of the concept to India, growth of malls
in India, future trends and projections, advantages of mall over other retail formals, comparison of Us and the
Indian Malls
Module V
A comparative study of various malls in the NCR on various parameters by way of field projects.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Levy & weitz, Retailing Management (5th ed), Tata McGraw Hill
• Barman & Evans, Retail Management-A strategic Approach (8th ed), (Pearson Education)
• Paco Underhill, Simon & Schuster, Call of the Mall
VISUAL MERCHANDISING AND SPACE PLANNING
Course Objective:
The course contents highlight and explain the various design and display elements that impact space
management and merchandise display in retail outlets. It also focuses on specific impact of each element on
store profitability and efficiency. The aim is to prepare students to take up jobs as creative visual merchandisers
with majors retail players. Space Management skills shall help them in being effective department, floor and
store managers.
Course Contents:
Module I: Store location
Significance, factors affection choice of location and site, Design of retail store: significance of design for a
store, Architecture, Façade, Size and elevation.
Module V
A comparative study of visual merchandising in various stores in Delhi & NCR’s, by way of field projects.
Presentation.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Bajaj, Tuli & Srivastava, Retail Management, Oxford University press
• Barman & Evans, Retail Management-Strategic Approach (8th ed), Pearson Education
• Gibson S Vedamani, Retail Management, Jaico Books
RETAIL CRM AND PROMOTIONAL STRATEGY
Course Contents:
Module I: Promotional Strategy
Elements of promotional-mix with reference to retailing; Advertising, Sales promotion, Personal Selling, Public
Relations, Planning a retail promotional strategy
Module IV
Web, Non-store based and other forms of non-traditional retailing, Direct Marketing, Electronic Retailing.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Clow & Kurtz, Services Marketing-Operations, Management & strategy (2nd ed), Biztantra Publication.
• Levy & Weitz, Retailing Management, Tata McGraw Hill
• Bajaj, Tuli & Srivastava, Retail management, Oxford University Press.
RETAIL SUPPLY CHAIN MANGEMENT
Course Objective:
The course explains how materials and merchandise move throughout the retail enterprise so as o maximize
value to the customer and the organization. It covers all the major concepts, terms, procedures and practices of
Retail Supply Chain Management. The students equipped with knowledge are suitable take up the assignment as
Supply chain managers or Warehousing managers with the relevant companies. It also provides an option to be
an entrepreneur in the form of being third party logistics provider.
Course Contents:
Module I: Supply chain Management
Concept, Significance for business in general and Retailing in particular, features and components of supply
chain, customer focus in supply chain management, typical supply chains of Retail stores/chains. Channel Mix
decision.
Module II: Value chain & value delivery system, Transportation decisions
Importance, impact on performance, third party logistics providers and Multi-modal transportation. Reverse
Logistics. Warehousing: significance, warehouse operation, Cross-docking
Module III
IT enabled Supply Chain Management, application of ERP, JIT, Quick Response delivery system, Optimization
of supply chain. Outsourcing: Significance, benefits to retailers, key considerations in outsourcing, global
volatility.
Module V
A comparative study of RSCM of various Retail houses in Delhi & NCR. Best practices in RSCM.
Presentations.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Text:
• Gattorno and Walters, Managing the supply- A strategic perspective, McMillan
References:
• Bowersox & Closs, Logistics Management, McGraw Hill International
• B S Sahay, Supply Chain Management for Global competitiveness, McMill
E - RETAILING
Course Objective:
The course is designed to explain the emergence, proliferation and prospects of E-retailing across the globe,
with special reference to India. After studying the course, students shall be equipped with the basic knowledge
to design, operate and manage e-retailing operations of a retail enterprise.
Course Contents:
Module I: E-retailing
Meaning, concept, significance, comparison with convention retailing, Brick & Mortar, Click & Mortar and
purely E-retailing, integration of e-retailing into an organization, Multi-channel retailing.
Module V
Study of various E-retailing models, best partners in E-retailing
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Janice Reynolds, The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-
Based Business, CMP Media.
• Fenech & Merrilees, E-retailing, Dennis, Routledge Press.
• Levy & Weitz, Retailing Management, Tata McGraw Hill.
GLOBAL LEGAL ENVIRONMENT
Course Objective:
The primary objective of this course is to provide the students with a thorough understanding of the global,
economic, political and legal environment prevalent in international trade. The major focus of this course is to
highlight the international norms and regulatory bodies for enhancing global trade. Finally the students will be
able to analyze the various nuances associated with international trade.
Course Contents:
Module I: Business and its Environment
Meaning of Business; Nature of Modern Business; Internal and External Environment; P.E.S.T.E.L Analysis.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70