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    Viktoria Hrankina
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    Survey Report

    Caricato da

    Viktoria Hrankina
    рол

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF o leggi online su Scribd
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    118 C. Survey Reports 1) BE You will hear a market research consultant speaking to the Tourist Board about the results of a survey. Look at the pie chart, then listen to the cassette, and fil in the miss~ ing information. What was the survey about? What recommendation does the consultant make? 24% Other 9% es Caravan/ __. Hotel/. Camping \_ Bed & Breakfast A survey report is a formal piece of writing presenting and analysing the resultsfindings of research concerning reactions to a product, plan, etc, including general assessment, conclusions andlor recommen. dation(s) A survey report consists of: Le a) an Introduction in which you state the purpose and content of your report b) a main body in which all information collected on the topic is presented in detail under suitable subheadings; and ©) afinal paragraph in which you summarise the points mentioned before, adding your recommendation or suggestion(s). To: Points to consider From: «ho information presonteg may have been getneroina survoyopinonplior Sublet compiled tom offal statistical data, and may rect the opiionspreferences, ec of the general pubic, a pariculer group of people, a random sample ofthe population, induction ete, The information may be presented in tne form of tets (numbers, percentages and proportions), or generalisations (This indicates/ suggests/ implies thet ..). e.g. Fifty- Paragraph 1 five per cent of young people goto the cinema atleast twice a month. (act This state the purpose and con- indicat thatthe cinema's sti quite a popular form of enterainment among young tent of your report people. (generalisation) Use expressions such as: one inten, two out of five, ety percent of the people Main Body (questioned, a large proporan, ec. a8 well as verbs such as agree, clam, sate Paragraphs 2-4 reser D resent generalisations © Present tenses are normally used to present generalisat surimarise eactraspect of setu the survey under separate Usetul Language subheadings © Tobegin reports: ‘The purpose/aimintention of ths report i to examine/assess/evaluate the results of Conclusion ‘survey in which .. peoplelesidenisiviewers were asked aboutlwhether/what This repor outlines the results of a survey conductedicarried out to determine/ Final Paragraph discover the reaction/popularity/attitudes/opinion of general conclusion/ ‘As requested, this survey report contains information compiled from recommendation(s)/ ‘The data included in this report was gathered/obtained by means of suggestions ‘questionnaire/a telephone survey/door-to-door interviews ‘The information below summarises statistics compiled by © To end reports: To conclude/To sum upjin conclusion, the survey clearly shows ..., On the basis of these findings, it would seem that ..., The results of this survey suggest/indicate/ domonstrate/reveal that. et. * The exact number and division of paragraphs will depend on the specific instructions. for ‘each report task, Unit 8¢ Survey Reports 2 Read the instructions and the model below, then complete the accom 4 panying diagram by inserting the missing percentages in the purple ovals. Finally, think of other words and phrases which could be used to replace those underlined in the model. ‘A manufacturing company has commissioned you to conduct a survey to determine consumer awareness and opinion concerning some of i's products, Lookat the diagram below outining the results ofthis survey, and write a report on the findings, including the conclusions which may be drawn from them. TO: R | Barnes, Marketing Director, MacRae Cosmetics Lid FROM: Jane Simmons, xalbur Consumer Reach 77) HEALTHY. SHINE SUBJECT: Consumer Survey: “Healthy Shine” Products Consumer Survey Resulls DATE: 14th October 1987 Purpose Theaim ofthis report ist present the findings of a survey cried ‘out to determine consumer awareness and opinion ofthe "Healthy Shine” range of hair-care products. The data included in this report ‘was obtained from a random sample of 1,500 men and women, ged 18-40, who responded 1 a questionnaire survey on Yoxh ‘and 17th September. ‘Consumer Awareness of Product Range ‘Of the 1,500 respondents surveyed, forty per cent reported that they knew of one or mae of the products inthe range. OF hese, sixty-five per cent had seen the products adverised on television or im magazines and twenty-five pr cot had eeen the produc is played in sores. The remaining ten percent of those surveyed were tinanare othe pnt range The fact that consumer awareness is Jess than a half suggests that television and magazine advertising has failed to attract the desired level of consumer attention. Packaging ‘A large number of those aware of the products were of the opinion thal the packaging is unattractive. This i highlighted by the fact that fifty-eight per cent (almost 3 out of 5 customers) stated that they had not sampled the product line, prefering instead to purchase com- petitors’ products with more attractive packaging. Quality and Price Of the forty-two per cent of consumers who had sampled at least ‘one product inthe range, only fifteen per cet reported tha they had not repurchased the product and/or purchased other products inthe range. This indicates that eghtyfve percent of consumers ‘are satisfied with quality and price. Conclusion basis ofthe findings a: sd seem that although the ‘quality and real prices of “Healthy Shine” products are compet tive a large percentage o consumers ae not avare ofthe product range. Furhermore, many of hase who are aare ofthe range do not find the packaging sufficiently attractive to induce them to pur- chase any of the products. Our recommendation, therefore, is that your company launch a new advertising campaign to increase con- ‘sumer awareness, in addition to altering the packaging ofthe entire Tange 0 as to make the products more appealing to consumers. seen the productls) advertised? 129 Useful Language '@ To.express facts and proportions: Of the 460 people/students(workers who, etc, were questioned/interviewed asked ... ‘Tenfity-six, etc, percent jof people/consumers, etc| were of the opinion, “ ‘The majority/minority of viewers/etc |feltibelieved that significant percentage of those who responded expressed (

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