Kelly Licul

(917) 456-2748 kelly_licul@my.uri.edu ​https://klicul.weebly.com/

 
EDUCATION  
● University of Rhode Island, Kingston, RI 
● Harrington School of Communication and Media    May 2019 
o Major: Public Relations 
▪ Overall GPA: 3.50 
o Minor(s): Communication and Leadership Studies  
● Dean’s List Spring 2016 - Present 

SOCIAL MEDIA/PR EXPERIENCE  

Marketing/Social Media Intern and Manager at Platinum Entertainment Group  Summer 2018 – Present 
● Collecting quantitative and qualitative data from marketing campaigns 
● Creating content for all social media platforms using different templates 
o Canva, Unfold, Storyteller, Photoshop 
● Manage new team members with task and scheduling 
● Creating, organizing and managing concerts, events, birthdays 
Event Planning - URI Founders Day 150​th​ Event Spring 2017 
● Seamlessly planned and executed event with classmates and teacher. 
o Managed budget for the event 
● Promoted the event through social networking, print ads, posters, campaigning, and e-flyers. 
● Maintained strong relationships with vendors and assistants.  

Public Relations Team for Nonprofit Crossbar Present 

● Social media, press releases, news, publicity, organization, communication, and marketing/ads. 
● Planning and strategicly planning campaigns 
● Analysing media campagins and media coverage 
Strategic Media Relations Fall 2018 
● Understood the nuances between different forms of media and the value of following current events in the media 
● Applied proper templates and formats in their strategic communication pieces. 
● News releases, pitch emails, media kits, infographics 
● Understood and apply Associated Press (AP) style 
● Understood the proper use, format, and content required for various tools commonly used in media relations 
● Understood how to gain media attention and develop relationships with the media to advance an organization’s 
goals 
 
Involvement  
NCAA Division 1 Softball Team, URI, Kingston, RI   Fall 2015-Present 
● Athletic Scholarship 
● 20+ hours a week of training, practice and related activities as well as a full course load 
● Learn and execute the policies and procedures governed by the NCAA   
Big Brother Big Sister Program Fall 2015 – Present 
Student-Athlete Advisory Committee (SAAC) Fall 2015 – Present 
PR Club   Present 
 
Skills 
● Proficient in Microsoft Office and Adobe: Excel, Word, PowerPoint, Adobe: Illustrator, Photoshop, InDesign 
● Social Media: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google, Online Surveys 
● Mildly Understand/Speak Italian (3 years) Mildly Understand Spanish (1 year)