INDEPENDENT UNIVERSITY, BANGLADESH

School of Business
BBA Program Course Outline

Semester Course Code Course Title Section

Spring-2019 MGT 490 Strategic Management 05

Instructor: Hasan Md. Mahmood Class Time: ST: 1:40 - 3.10

Ul Haque Class Room: C 3005-S
Office: 3007 Tutorial 12.00 pm - 01.30 pm (Sunday -
Email: hasanhaque@iub.edu.bd H Wednesday)
o 12.30pm – 04.00 pm (Thursday)
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COURSE DESCRIPTION:
This course provides students with an explanation of the most important concepts and techniques
in developing and implementing a competitive business strategy.

The process of Strategic Management is presented, and the essence of strategic decision-making
is discussed. Students are required to analyse companies operating in a competitive marketplace
and assess the firm’s internal capabilities and potential for value creation. Tools for assessing and
developing competitive strategy are discussed and students apply these techniques in individual
case studies.

Various models for strategic management are introduced and utilized through case study
discussions.

Course topics are sequenced so that the selected text will serve to reinforce your learning. Case
studies, theory reading, and discussions will be used to encourage students to participate and
apply strategic thinking to real business situations.

PREREQUISITE:
The students should at least be in their senior year and have completed 90 credits. Although it is
not the official prerequisite, students who have completed their introductory courses on
economics, accounting, finance, marketing, operations management, human resource
management, information systems will have a much easier time understanding the discussions in
class.

COURSE OBJECTIVES:
This course provides students with an explanation of the most important concepts and techniques
in Competitive Business Strategy. Students will be exposed to and learn numerous models and
perspectives on developing business strategy.

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The process of Strategic Management is presented, and the essence of strategic decision-making
is discussed. Students are required to analyze companies operating in a competitive marketplace
and assess the firm’s internal capabilities and potential for value creation. Tools for assessing and
developing competitive strategy are discussed and students apply these techniques in individual
case studies.

On this foundation, the topic of strategy formulation is introduced with consideration of strategic
choices and implications for the business. The critical aspects involved in strategy
implementation are identified and the importance of evaluation and control is positioned within
the overall process of managing strategically. Students will solidify their learning through their
participation in case study discussions in class, group strategic audit assignments, a book review
exercise and a final term paper.

TEXTBOOK:
1. Thompson, Peteraf, Gamble, and Strickland (21e): Crafting & executing Strategy,
The quest for competitive advantage, Concepts and cases.
2. Hitt A. Michael, R. Duane and Robert E. Hoskisson (2007) Strategic Management:
Competitiveness and Globalization, South-Western College Publishing Canada.
3. Dess, Lumpkin, Eisner (3e): Strategic Management; creating competitive
advantages.
4. Relevant journals.

RECOMMENDED REFERENCE TEXT:

David, F. R. (2011). Strategic Management: Concept and Cases.13th Edition, Prentice-Hall, New
Jersey.

ACADEMIC INTEGRITY POLICY:

Students must refrain from any type of cheating and/or plagiarism. Any student acting otherwise
will receive an “F” grade in the course. School of Business, IUB, maintains a zero-tolerance
policy regarding violation of academic integrity.

UNFAIR MEANS DURING EXAM

Students are not allowed to keep bags, handouts, books, electronic gadgets during any exam.
Please note that, possession of electronic gadgets (even if the gadget is turned off or put it in
silent mode) during the exam will be considered as “cheating”. Moreover, during the exam,
anything written on hand palms (or anywhere else) and carrying paper materials (whatever is
written) will be considered as “cheating”. Any sorts of “cheating” will result in an “F” grade with
no exception. During the exam, students are only allowed to carry pen, pencil, eraser, sharpener,
ruler, and calculator in a clear plastic bag.

COURSE CONTENTS:
This course will cover topics relevant to strategic management. It will comprise the basic issues,
related to:

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: Charting a Company's Direction: Its Vision, Mission,
Objectives, and Strategy
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources, Capabilities, and
Competitiveness
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Chapter 5: The Five Generic Competitive Strategies
Mid-Term Exam
Chapter 6: Strengthening a Company's Competitive Position
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy
Chapter 9: Ethics, Corporate Social Responsibility, Environmental
Sustainability, and Strategy
Chapter 10: Building an Organization Capable of Good Strategy
Execution

Final Presentation
Final Exam

COURSE EVALUATION:
Each course must have mid-term and final exam as scheduled by the school.
Type of Evaluation Nos. Weight
Class Attendance and Participation - 5%
Quiz (Best TWO will be counted) 4 10%
Case Analysis 1 10%
Case Development 1 10%
Presentation 05%
Midterm Exam 1 25%
Final Exam 1 35%
Total 100%

GRADING POLICY:
The following scheme should be followed in assigning final grade for the course.
Grade Percentage Grade Percentage
A 90 and above C 60 to less than 65
A- 85 to less than 90 C- 55 to less than 60
B+ 80 to less than 85 D+ 50 to less than 55
B 75 to less than 80 D 45 to less than 50
B- 70 to less than 75 F Less than 45
C+ 65 to less than 70

INCOMPLETE (‘I’) GRADE:

Awarding of Incomplete or ‘I’ grades should be strongly discouraged. ‘I’ grades will only be
allowed for students who have a valid reason (ascertained by the senior management). ‘I’ grades
must be cleared within one month of grade submission.

WITHDRAWAL (‘W’):
A ‘W’ grade means withdrawal. A student may decide to withdraw from a course by the deadline.
Students must apply to the Program Office for the withdrawal from a course with the permission
of the concerned course Instructor, Academic Advisor, and the Dean.
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AUTOMATIC WITHDRAWAL:
A student can miss a maximum of eight (8) classes in a semester for the course. Missing of more
than eight (8) classes will result in automatic withdrawal from the course.

Quizzes: ALL the quizzes will be announced well in advance. At least four quizzes will be taken
and out of which best two will be counted.
Industry Analysis: This is a group assignment. Students will form a group consisting of 5/6
members. Each group will be required to develop a term paper grounded on industry analysis.
Conducting an industry analysis student must concentrate on Porter’s five forces model and other
tools and techniques presented in the course to find out the factors, e.g. realistic problems,
opportunities, attractiveness of an industry operating in Bangladesh. The construction of the
report must cover the theoretical and practical orientation of the strategy towards an effective
decision-making process and implementation. Assessment of the report will be done through
written reports and classroom presentation (all the members should be presented in the session
and each member’s participation is highly encouraged).

Casa Analysis: Students are also asked to submit one case analysis. All the cases are based on
strategic management issues and the assessment of the case analysis will be done through the
report and classroom presentation. Further details will be discussed in the class.

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Best of Luck….

Hasan Md. Mahmood Ul Haque

Lecturer
School of Business
Independent University, Bangladesh
Plot 16, Block B
Aftabuddin Ahmed Road
Bashundhara R/A, Dhaka-1212, Bangladesh