Amity University - Kolkata

Session Plan Details - Odd Semester - 2018

Program(pl Total
School Name:Amity Business School mention the Subject:Strategi Management Faculty' Name:Shauvik Roy Chowdhury
MBA no.of 60 Sem:3
program
seperately): session

Session Pedagogy* (Activities/Exercise/Case Study material Details(if any to be handed over

Sl.No Module Content Remark
No. Studies/etc) to students)

1 1 Introduction of the subject, Evolution of the concept, Strategic Mgt in 21st century, Lecture and discusion Sharing session plan and syllabus
I session plan and evaluation scheme

2 2 Introduction to the concept of strategy and Strategic Management Lecture and discusion/website based study PPT and reference book names to be shared and E
I of 3M Book of Fred Devid to be shared

3 3 Opening case study of Great Eastern Hotel Case Study discussion Case Study to be shared and Notes on Evolution
I (PDF) is to be shared

4 4 Evolution of Strategic Management Lecture, discusion and group assignment Assignment topic and process would be shared
I of Comparative analysis of phases of
evolution
5 5 Overview of Strategic Management Process Lecture and discusion PPT on Strategic Management and Nokia Case
I Study is to be shares

6 6 Walmart and Future Group- Strategic Management Process Case Study discussion Group project topic is to be shared
I

7 7 Classification and level of Strategy Lecture and discusion PPT on Levels of Strategy
I

8 8 Strategic Intent- Concept of Vision and Mission Lecture and discusion Showing Dabur India Intent and Business Model
I

9 9 Business Ethics and Corporate Responsibility Lecture and discusion PPT and Companies Act 2013 (
I Ammended ) Extracts to be shared

10 10 Business Ethics and Corporate Responsibility Group Presentation Assignment topic and process would be shared
I

11 11 Concept of Corporate Governance Discussion PPT and Companies Act 2013 (

I Ammended ) Extracts to be shared

12 Concept of Business Environment in current day business context Lecture and discusion No

11 13 External Enritonmental Analysis-PESTEL Group Discussion No

II

12 14 Industry Analysis using Porter's Forces Model Group Discussion PPT on Environmental Analysis to be shared
II

13 15 Case study on Wal Mart Case Discussion PDF of Case Study to be shared
II

16 SWOT Analysis and TOWS Matrix Lecture and discusion PPT to be shared
II
14 17 Environmental Threat and Opportunity Profile (ETOP), EFE and CPM Group Exercise & Discussion PPT to be shared
II

15 18 Value Chain Analysis-Concept Lecture PPT to be shared

II

16 19 Conducting Value Chain Analysis Group Presentaion Assignment topic and process would be shared
II

17 20 Strategic Advantage Profile (SAP), CSF, QUEST Lecture and discusion PPT to be shared
II

18 21 Case study on Google Case Discussion Case Study to be shared

II

19 22 Resource Based View of the Firm-VRIO Framework Lecture and discusion PPT to be shared
II

20 23 Project work on Exploring the web Assignment submussion and presentation www.jnj.com
II

24 Techniques of Internal Analysis including financial analysis Lecture and discusion PPT to be shared
II

25 Small Group Excercise Competiting with Microsoft Class room team work
II

26 Scenario Analysis Lecture and discusion PPT to be shared

II

21 I & II 27 Mid Term test

22 III 28 Corporate Strategies Lecture and Discussion PPT to be shared

23 III 29 Strategic Choice Lecture and Discussion PPT to be shared

24 III 30 Portfolio Analysis Using BCG Matrix Lecture & class room excercise PPT to be shared

25 III 31 Portfolio Analysis Using GE 9 cell Matrix Lecture & class room exercise using PPT to be shared
bubble diagram

26 III 32 Ansoff's Product Market Matrix , Grand strategy matrix and QSPM Lecture and Discussion PPT to be shared

27 III 33 Choosing GenericBusiness Strategies using Porter's model of competitive advantage Lecture and Discussion PPT to be shared

28 III 34 Growth, Stability and Retrenchment strategies Lecture and Discussion PPT to be shared

29 III 35 Group Task by exploring web GE portfolio strategy & identifying www.ge.com
rational behind restrucuring portfolio
startegy of any other company's business
30 III 36 Functional Strategies-Marketing Group Discussion PPT and relevant materials to be shared

31 III 37 Functional Strategies-HR Group Discussion PPT and relevant materials to be shared

32 III 38 Functional Strategies-Finance /Operations/R& D Group Discussion PPT and relevant materials to be shared

33 III 39 Integrated Functional Strategies, Strategies in fragmented Industries Discussion PPT and relevant materials to be shared

34 IV 40 Industry Structure and Lifecycle stages Lecture and Discussion PPT to be shared

35 IV 41 Marketing Warfare and Dominance Strategies Lecture and Discussion PPT to be shared

36 IV 42 Defensive and Offensive Strategies Lecture and Discussion PPT to be shared

IV 43 Innovation as Blue Ocean Strategy, Concept of Red Ocean strategy, Difference Lecture and Discussion PPT to be shared

IV 44 Case study on Videogame Industry Case Discussion PDF of Case Study to be shared
37 IV 45 Group Presentation on Blue Ocean Strategy Presentation by students No

38 V 46 Strategy Implementation & Control-Conceptual framework Lecture and Discussion PPT to be shared

39 V 47 Resource Allocation and Organisational Structure Lecture and Discussion PPT to be shared

40 V 48 Mc Kinsey 7S framework Lecture and Discussion PPT to be shared

41 V 49 Integration between differenet level of strategies Lecture and Discussion PPT to be shared

42 V 50 Measuring Performance using Balanced Score Card Lecture and Discussion PPT to be shared

43 V 51 Group Presentation on Balanced Score Card Group Presentation Assignment topic and process would be shared

44 V 52 Problems in measuring performance and establishing strategic control Lecture and Discussion PPT to be shared

45 V 53 Global Strategy Small Group Exercise No

46 V 54 Strategy Evaluation & Audit Lecture and Discussion PPT to be shared

47 V 55 Strategic Control, Strategic Information System, Guidelines for effective control Lecture and Discussion PPT to be shared

48 V 56 Group Presentation on Strategic Evaluation and Control Group Presentation No

49 V 57 Revision and Consolidation Discussion, consolidation and doubt No

clearance

50 58 Revision and Consolidation Discussion, consolidation and doubt No

clearance

51 59 Revision and Consolidation Discussion, consolidation and doubt No

clearance

52 60 Revision and Consolidation Discussion, consolidation and doubt No

clearance

Faculty's Signature & Date: Hod/Hoi/Program Leaders Name & Signature:

NB:*Pedagogy & other activities are to be mention clearly.