2/10/2019 BSG Decisions & Reports

FIR
Footwear Year 11 Scoreboard
Industry
Report Investor Best-In-
Expectation Industry
Weighted
Average
Rank Company Name Score Score Score
10-Feb-2019 1 E Company 102 96 99
2 C Company 101 93 97
3 A Company 99 91 95
Industry 23 4 F Company 84 76 80
W1897 5 B Company 75 68 72
6 D Company 59 55 57

Year 11
(practice)

Game-To-Date Scoreboard
Investor Best-In- Weighted Overall
Expectation Industry Average Bonus G-T-D
Rank Company Name Score Score Score Points Score
1 E Company 102 96 99 0 99
2 C Company 101 93 97 0 97
3 A Company 99 91 95 0 95
4 F Company 84 76 80 1 81
5 B Company 75 68 72 0 72
6 D Company 59 55 57 1 58

Investor Investors and company boards of directors have established targets for the five
Expectation scoring measures that appear on pages 2 and 3 of this report. The I.E. score
Score (I.E.) ranges from 0 to 120 (if all targets are exceeded by 40% or more). Click the
Help button (upper-right) for more information.
Best-In- The B-I-I score measures each company's performance relative to the best
Industry performing company on each of the five scoring measure. The B-I-I score
Score (B-I-I) ranges from 0 to 100. To score 100 a company must be the best performing
company in the industry on all five scoring measures.
Weighted The weighted average score combines the Investor Expectation Score and the
Average Best-In-Industry Score using a 50%-50% weighting as specified by the course
Score instructor. Detailed explanations of scoring are provided in the Help documents
asociated with pages 1, 2, and 3 of this report.

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Industry 23 S M Year 11
(practice)

Earnings Per Share

($ per share)
Earnings Per Share scores are based on a 20% (20-point) weighting. A bolded number indicates achievement of
the investor expected EPS shown below each yearly column head. A highlighted number indicates best-in-industry
performance. Game-To-Date EPS scores are based on a weighted average of the annual EPS performances.
Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20 Wgt. Avg. Y11 Score G-T-D Score
(2.50) (3.00) (3.50) (4.00) (4.50) (5.25) (6.00) (7.00) (8.50) (10.00) (2.50) I.E. B-I-I I.E. B-I-I
A 2.63 2.63 21 19 21 19 A
B 1.75 1.75 14 12 14 12 B
C 2.63 2.63 21 19 21 19 C
D 1.21 1.21 10 9 10 9 D
E 2.81 2.81 21 20 21 20 E
F 1.99 1.99 16 14 16 14 F

Return On Equity
(%)
Return On Equity scores are based on a 20% (20-point) weighting. A bolded number indicates achievement of the
investor expected ROE shown below each yearly column head. A highlighted number indicates best-in-industry
performance. Game-To-Date ROE scores are based on a weighted average of the annual ROE performances.
Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20 Wgt. Avg. Y11 Score G-T-D Score
(21.0) (22.0) (23.0) (24.0) (25.0) (26.0) (27.0) (28.0) (29.0) (30.0) (21.0) I.E. B-I-I I.E. B-I-I
A 22.3 22.3 21 19 21 19 A
B 16.2 16.2 15 14 15 14 B
C 22.3 22.3 21 19 21 19 C
D 10.9 10.9 10 9 10 9 D
E 23.6 23.6 21 20 21 20 E
F 18.1 18.1 17 15 17 15 F

Stock Price
($ per share)
Stock Price scores are based on a 20% (20-point) weighting. A bolded number indicates achievement of the
investor expected stock price shown below each yearly column head. A highlighted number indicates best-in-
industry performance. Game-To-Date scores are based solely on the most recent year's stock price.
Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20 Y11 Score G-T-D Score
(40.00) (50.00) (65.00) (80.00) (100.00) (125.00) (150.00) (180.00) (215.00) (250.00) I.E. B-I-I I.E. B-I-I
A 30.41 15 15 15 15 A
B 13.70 7 7 7 7 B
C 31.96 16 16 16 16 C
D 11.95 6 6 6 6 D
E 35.94 18 18 18 18 E
F 21.79 11 11 11 11 F

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Industry 23 S M Year 11
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Credit Rating
Credit Rating scores are based on a 20% (20-point) weighting. A bolded credit rating indicates achievement of the
investor expected credit rating shown below each yearly column head. Game-To-Date credit rating scores are
based solely on the most recent year's credit rating performance.
Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20 Y11 Score G-T-D Score
(B+) (B+) (B+) (A–) (A–) (A–) (A) (A) (A) (A) I.E. B-I-I I.E. B-I-I
A A 23 19 23 19 A
B B+ 20 16 20 16 B
C A 23 19 23 19 C
D B 16 14 16 14 D
E A 23 19 23 19 E
F B+ 20 16 20 16 F

Image Rating
Image Rating scores are based on a 20% (20-point) weighting. A bolded number indicates achievement of the
investor expected image rating shown below each yearly column head. A highlighted number indicates best-in-
industry performance. Game-To-Date scores are based on an average of the most recent three years.
Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20 Y9-Y11 Y11 Score G-T-D Score
(70) (72) (72) (75) (75) (77) (77) (80) (80) (80) Average I.E. B-I-I I.E. B-I-I
A 65 65 19 19 19 19 A
B 65 65 19 19 19 19 B
C 70 70 20 20 20 20 C
D 61 61 17 17 17 17 D
E 66 66 19 19 19 19 E
F 69 69 20 20 20 20 F

Corporate Social Responsibility and Citizenship Corporate Responsibility Award

Industry 23 Cash Outlays for Corporate Image Rating Points for Exemplary Corporate Citizenship
Social Responsibility and Citizenship Generated from Beginning in Year 14, the World Council for Exemplary
Total Dollars ($000s) Per Unit Sold ($/unit) CSRC Expenditures Corporate Citizenship presents a distinguished award
High Average Low High Average Low High Average Low to the company making the highest cash outlays as a
percentage of revenues for corporate social respon-
Year 11 9,260 3,350 0 1.15 0.41 0.00 3 1 0 sibility and citizenship initiatives.
Year 12
Award Winner 2nd Place
Year 13
Year 14 Y14
Year 15 Y15
Year 16 Y16
Year 17 Y17
Year 18 Y18
Year 19 Y19
Year 20 Y20

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Industry 23 B P A Year 11
(practice)

BULL'S EYE AWARD One bonus point added to any company's game-to-date score when actual
performance on Total Revenues AND Earnings Per Share vary by no more
for Accurately Forecasting Total Revenues, than 5% from projected performance AND when Image Rating varies by no
Earnings Per Share, and Image Rating more than 4 points from the projected image rating.

Revenues (within ± 5%) EPS (within ± 5% or ± 10¢) Image Rating (within ± 4 points) Year 11 Cumu-
Year 11 Year 11 Percent Year 11 Year 11 Percent Year 11 Year 11 Point Bull's Eye lative
Forecast Actual Variance Forecast Actual Variance Forecast Actual Variance Award Awards
A 449,601 474,608 +5.6% 2.56 2.63 +2.7% 66 65 -1 pts. No 0 A
B 427,447 420,184 -1.7% 1.94 1.75 -9.7% 67 65 -2 pts. No 0 B
C 474,961 463,146 -2.5% 2.80 2.63 -6.1% 73 70 -3 pts. No 0 C
D 384,602 383,869 -0.2% 1.29 1.21 -6.4% 60 61 +1 pts. Yes 1 D
E 456,310 462,360 +1.3% 2.98 2.81 -5.7% 64 66 +2 pts. No 0 E
F 444,053 460,512 +3.7% 1.93 1.99 +3.1% 65 69 +4 pts. Yes 1 F

Trends in Variances Between Projected and Actual Performance

(company and industry variances bertween projected and actual revenues, EPS, and image rating)
Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
Industry 23Largest +5.0%
Variance Average -0.8%
Smallest -5.4%
Company A Variance +2.3%

LEAP FROG AWARD Beginning in Year 13, one bonus point is added to the game-to-date overall
score of the company whose current-year overall score is most improved
for Most Improved Overall Score over the prior year. If all companies fail to improve their scores from one
(current year to current year) year to the next, then no Leap Frog bonus is awarded.

Current-Year Scores and Net Changes Cumu-

Y11 Y12 Y13 Y14 Y15 Y16 Y17 Y18 Y19 Y20 lative
Score Δ Score Δ Score Δ Score Δ Score Δ Score Δ Score Δ Score Δ Score Δ Score Awards
A 95 0 A
B 72 0 B
C 97 0 C
D 57 0 D
E 99 0 E
F 80 0 F

Δ = net change in score between years Highlighted figure = Leap Frog Award winner

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Industry 23 I O Year 11
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Materials Prices
Standard Superior Notes
Base Prices of Materials ($ per pair) $6.00 $12.00 Low industry-wide superior materials usage (37.2%) lead to superior materials prices
Price Materials Usage +0.34 -0.17 that were 1.4% below the base and standard materials prices that were 5.6% above
Adjustments Facilities Utilization the base. Industry-wide utilization of production capability (109.0%) had no impact
0.00 0.00
on materials prices.
Materials Prices in Year 11 ($ per pair) $6.34 $11.83

Footwear Production and Sales

North Europe Asia Latin Average
America Africa Pacific America or Total Notes
Superior Materials Usage 30% 0% 44% 0% 37% ⇦ % usage down 4.0 points from Year 10.
Utilization of Production Capability 106.6% 0.0% 111.3% 0.0% 109.0% ⇦ % usage down 5.5 points from Year 10.
Branded Pairs Available (000s) 15,244 13,521 11,093 9,406 49,264 ⇦ 3.7% higher than Year 11 demand.
Demand Forecast 14,946 12,720 9,900 9,900 47,466 ⇦ From page 4 of FIR for Year 10.
(000s of pairs) Actual 14,910 12,690 9,852 10,032 47,484 ⇦ Actual branded demand was about equal
to forecast branded demand.
Pairs Sold (internet + wholesale) 14,831 12,691 9,849 9,157 46,528 Shows extent to which orders for brand-ed
Stockouts No. of Companies 3 2 1 3 ⇦ pairs went unfilled due to inventory
shortages at one or more companies.
Unfilled Orders (000s) 79 0 1 876 956
⇦ From page 4 of FIR for Year 10.
Private Demand Forecast (000s of pairs) 1,332 1,332 1,356 1,356 5,376 ⇦ Private-label pairs offered was lower than
Label Pairs Offered (000s) 1,030 610 584 488 2,712 actual private-label demand by 49.6%.
Pairs Sold (000s) 825 405 445 349 2,024

Demand Forecast
North Europe Asia Latin Global
America Africa Pacific America Total Notes
Branded Demand Year 12 15,800 13,448 10,841 11,053 51,142 Global demand for Y11-Y15 is expected to grow
(internet + wholesale) 16,746 14,256 11,928 12,162 55,092 by 7%-9% annually, slowing to 5%-7% during
Year 13 Y16-Y20. The projected growth rates are not
Year 14 17,752 15,112 13,123 13,380 59,367 the same for all regions, as shown in the table
Private-Label Demand Year 12 1,476 1,476 1,530 1,530 6,012 on page 5 of the Player's Guide. Actual demand
growth may vary from the forecast due to
Year 13 1,638 1,638 1,728 1,728 6,732 stronger or weaker competitive efforts on the
Year 14 1,818 1,818 1,950 1,950 7,536 part of rival companies.

Supply / Demand Analysis

Potential Footwear Suppy in Year 12 Expected Footwear Demand in Year 12 Analysis

Beginning Year 12 Inventory 2,736 Branded Demand Forecast 51,142 Potential global supply (at max OT) in the upcoming
Potential Y12 Production (with OT) 59,400 Private-Label Demand Forecast 6,012 year is 8.7% greater than projected global demand —
a condition which will likely intensify competitive
Potential Global Supply 62,136 Expected Global Demand 57,154 pressures somewhat until growing demand creates a
need to use more of production capability currently
available industry-wide.

Facility Space Production Equipment

Total
Year 11 Facility Space Construction of New Space Space Year 11 Production Equipment
(000s of pairs available for prod. equipmernt) (initiated in Y11 and available in Y12) (000s of pairs available for production)
Available
N.A. E-A A-P L.A. N.A. E-A A-P L.A. in Y12 N.A. E-A A-P L.A. Total
A 5,000 0 6,000 0 0 0 0 0 11,000 A 4,000 0 4,500 0 8,500 A
B 5,000 0 6,000 0 0 0 0 0 11,000 B 4,000 0 4,000 0 8,000 B
C 5,000 0 6,000 0 0 0 0 0 11,000 C 4,000 0 4,000 0 8,000 C
D 5,000 0 6,000 0 0 0 0 0 11,000 D 4,000 0 4,000 0 8,000 D
E 5,000 0 6,000 0 1,000 0 0 0 12,000 E 4,250 0 4,000 0 8,250 E
F 5,000 0 6,000 0 0 0 0 0 11,000 F 4,500 0 4,250 0 8,750 F
30,000 0 36,000 0 1,000 0 0 0 67,000 24,750 0 24,750 0 49,500

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Industry 23 F P S Year 11
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Income Statement Data

($000s)
Net Sales Revenues Cost of Warehouse Marketing Admin Operating Interest Income Net
Internet Wholesale P-label Total Pairs Sold Expenses Expenses Expenses Profit Exp (Inc) Taxes Profit
A 107,749 366,859 0 474,608 241,305 46,327 87,501 15,650 83,825 8,708 22,535 52,582 A
B 86,782 304,159 29,243 420,184 222,813 40,759 81,764 15,550 59,298 8,708 14,877 34,713 B
C 105,261 355,794 0 463,146 234,419 44,366 82,139 17,548 84,674 8,708 22,562 52,644 C
D 81,513 297,269 0 383,869 198,379 40,315 86,775 15,150 43,250 8,708 10,363 24,179 D
E 122,851 322,895 13,440 462,360 222,834 48,089 86,583 16,003 88,851 8,708 24,043 56,100 E
F 106,983 325,911 26,877 460,512 249,312 45,949 83,268 16,302 65,681 8,708 17,092 39,881 F
101,857 328,815 11,593 444,113 228,177 44,301 84,672 16,034 70,930 8,708 18,579 43,350

Selected Balance Sheet Data

($000s)
Assets Liabilities Shareholder Equity
Cash Current Fixed Total Current Long-Term Total Beginning Stock Sale Earnings Ending
On Hand Assets Assets Assets Liabilities Loans Liabilities Equity (Purchase) Retained Equity
A 28,790 138,031 243,430 381,461 37,570 81,300 118,870 210,000 0 52,582 262,591 A
B 16,677 107,092 226,100 333,192 33,039 81,300 114,339 210,000 -6,060 14,913 218,853 B
C 49,960 147,928 231,550 379,478 35,544 81,300 116,844 210,000 0 52,644 262,634 C
D 39,606 122,859 225,700 348,559 33,082 81,300 114,382 210,000 0 24,179 234,177 D
E 14,634 120,539 260,687 381,226 33,824 81,300 115,124 210,000 0 56,100 266,102 E
F 0 95,653 362,680 458,333 147,160 81,300 228,460 210,000 0 19,881 229,873 F
24,945 122,017 258,358 380,375 53,370 81,300 134,670 210,000 -1,010 36,717 245,705

Selected Financial Statistics

Profitability Measures Dividend Data Credit Rating Measures Shares
Gross Operating Net Div. Per Total Div. Payout Interest Debt to Default Risk of Stock
Profit Profit Profit Share Payment (percent of Coverage Assets Risk of Current Days of Outstanding
Margin Margin Margin ($/share) ($000s) net profit) Ratio Ratio Ratio Default Ratio Inventory (000s of shares)
A 49.2% 17.7% 11.1% 0.00 0 0.0% 9.63 0.31 4.55 Low 3.67 30 days 20,000 A
B 47.0% 14.1% 8.3% 1.00 19,800 57.1% 6.81 0.34 3.38 Medium 3.24 15 days 19,800 B
C 49.4% 18.3% 11.4% 0.00 0 0.0% 9.72 0.31 4.52 Low 4.16 15 days 20,000 C
D 48.3% 11.3% 6.3% 0.00 0 0.0% 4.97 0.33 2.72 Medium 3.71 18 days 20,000 D
E 51.8% 19.2% 12.1% 0.00 0 0.0% 10.20 0.30 4.76 Low 3.56 38 days 20,000 E
F 45.9% 14.3% 8.7% 1.00 20,000 50.3% 7.54 0.50 3.78 Medium 0.65 12 days 20,000 F
48.6% 16.0% 9.8% 0.33 6,633 17.9% 8.15 0.35 3.95 3.17 21 days 19,967

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Production Benchmarks

Industry 23 Company
North America
Low Average High A
Percentage of New Production Equipment 89% 98% 100% 100%
Labor Total Regular Compensation ($ / worker / year) 40,580 42,566 44,528 42,020
Statistics Workforce Productivity (pairs / worker / year) 4,941 5,034 5,119 5,027
Production Labor Cost ($ per pair after rejects) 8.31 8.63 9.06 8.67
Supervisory Compensation ($ / supervisor / year) 60,000 60,100 60,600 60,000
Branded Superior Materials Usage 24% 31% 40% 32%
Production TQM/6-Sigma Spending Current ($/pair produced) 1.00 1.32 2.00 1.00
Cumulative ($000s) 4,000 5,747 8,600 4,500
Total Production Cost ($ per pair produced) 23.26 24.34 25.30 24.42
Reject Rate 4.2% 5.8% 7.0% 7.0%
Cost Per S/Q Star (total production cost per pair ÷ S/Q rating) 4.60 5.74 6.54 6.11

Industry 23 Company
Europe-Africa
Low Average High A
Percentage of New Production Equipment 0%
Labor Total Regular Compensation ($ / worker / year) 0
Statistics Workforce Productivity (pairs / worker / year) 0
Production Labor Cost ($ per pair after rejects) 0.00
Supervisory Compensation ($ / supervisor / year) 0
Branded Superior Materials Usage 0%
Production TQM/6-Sigma Spending Current ($/pair produced) 0.00
Cumulative ($000s) 0
Total Production Cost ($ per pair produced) 0.00
Reject Rate 0.0%
Cost Per S/Q Star (total production cost per pair ÷ S/Q rating) 0.00

Industry 23 Company
Asia-Pacific
Low Average High A
Percentage of New Production Equipment 0% 1% 6% 0%
Labor Total Regular Compensation ($ / worker / year) 14,746 16,231 17,415 16,755
Statistics Workforce Productivity (pairs / worker / year) 3,469 3,542 3,575 3,540
Production Labor Cost ($ per pair after rejects) 4.33 4.70 4.98 4.93
Supervisory Compensation ($ / supervisor / year) 25,000 25,167 25,750 25,750
Branded Superior Materials Usage 16% 44% 56% 54%
Production TQM/6-Sigma Spending Current ($/pair produced) 0.90 1.67 3.10 0.90
Cumulative ($000s) 4,000 7,585 14,412 4,860
Total Production Cost ($ per pair produced) 20.29 21.24 23.05 21.12
Reject Rate 4.1% 7.7% 10.0% 9.8%
Cost Per S/Q Star (total production cost per pair ÷ S/Q rating) 3.90 5.00 7.04 5.42

Industry 23 Company
Latin America
Low Average High A
Percentage of New Production Equipment 0%
Labor Total Regular Compensation ($ / worker / year) 0
Statistics Workforce Productivity (pairs / worker / year) 0
Production Labor Cost ($ per pair after rejects) 0.00
Supervisory Compensation ($ / supervisor / year) 0
Branded Superior Materials Usage 0%
Production TQM/6-Sigma Spending Current ($/pair produced) 0.00
Cumulative ($000s) 0
Total Production Cost ($ per pair produced) 0.00
Reject Rate 0.0%
Cost Per S/Q Star (total production cost per pair ÷ S/Q rating) 0.00

Note: To protect individual companies from having competitively sensitive data revealed to rival companies, only the industry averages are reported
for regions with 2 or 3 production facilities. Industry low and high numbers are reported only for regions with 4 or more production facilities. No
benchmark data is reported for regions with only 1 production facility.

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Industry 23 P B Year 11
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Branded Operating Benchmarks

Industry 23 Company
North America
Low Average High A
Distribution and Warehouse Costs ($ per pair available for sale) 5.94 6.25 6.56 5.98
Cost of Branded Pairs Sold (production, freight, x-rate cost adjustment) 24.26 25.33 26.28 25.41
Internet Segment Marketing Expenses ($ per pair sold) 18.48 20.29 22.10 22.10
Operating Profit ($ per pair sold) 7.29 13.76 20.43 17.28
Operating Profit Margin 10.9% 18.1% 24.8% 21.7%
Wholesale Segment Marketing Expenses ($ per pair sold) 7.61 8.13 8.87 7.83
Operating Profit ($ per pair sold) 7.92 9.18 10.84 9.12
Operating Profit Margin 16.5% 18.9% 21.7% 19.0%
Industry 23 Company
Europe-Africa
Low Average High A
Distribution and Warehouse Costs ($ per pair available for sale) 12.57 13.04 13.39 12.94
Cost of Branded Pairs Sold (production, freight, x-rate cost adjustment) 30.42 31.29 32.19 31.14
Internet Segment Marketing Expenses ($ per pair sold) 19.94 21.55 24.58 21.38
Operating Profit ($ per pair sold) 13.76 17.55 21.44 17.21
Operating Profit Margin 16.3% 20.5% 24.5% 20.4%
Wholesale Segment Marketing Expenses ($ per pair sold) 7.95 8.65 9.85 8.11
Operating Profit ($ per pair sold) 5.82 7.55 10.49 7.98
Operating Profit Margin 11.0% 14.0% 19.1% 15.0%

Industry 23 Company
Asia-Pacific
Low Average High A
Distribution and Warehouse Costs ($ per pair available for sale) 5.56 6.13 6.57 5.56
Cost of Branded Pairs Sold (production, freight, x-rate cost adjustment) 21.31 22.24 24.03 22.13
Internet Segment Marketing Expenses ($ per pair sold) 20.59 27.96 38.35 26.79
Operating Profit ($ per pair sold) 12.26 15.47 18.46 15.61
Operating Profit Margin 15.4% 19.1% 22.4% 19.6%
Wholesale Segment Marketing Expenses ($ per pair sold) 7.87 9.48 11.97 8.91
Operating Profit ($ per pair sold) 5.05 9.80 14.27 10.73
Operating Profit Margin 11.2% 20.3% 28.5% 22.4%
Industry 23 Company
Latin America
Low Average High A
Distribution and Warehouse Costs ($ per pair available for sale) 16.95 17.69 19.46 16.95
Cost of Branded Pairs Sold (production, freight, x-rate cost adjustment) 32.31 33.24 34.99 33.13
Internet Segment Marketing Expenses ($ per pair sold) 21.97 25.18 28.74 22.68
Operating Profit ($ per pair sold) 7.92 11.76 14.74 13.85
Operating Profit Margin 9.4% 13.7% 16.8% 16.4%
Wholesale Segment Marketing Expenses ($ per pair sold) 6.95 8.99 13.08 6.95
Operating Profit ($ per pair sold) 0.21 3.83 6.98 6.98
Operating Profit Margin 0.4% 7.2% 13.2% 13.2%

Private-Label Operating Benchmarks

Industry 23 Company
Low Average High A
Cost Per Pair Sold (production, freight, tariffs, x-rates) 26.13 29.24 31.37 0.00
North America
Margin Over Direct Cost ($ per pair sold) -0.52 +1.66 +4.72 0.00
Cost Per Pair Sold (production, freight, tariffs, x-rates) 33.13 35.17 37.21 0.00
Europe-Africa
Margin Over Direct Cost ($ per pair sold) +1.79 +2.26 +2.72 0.00
Cost Per Pair Sold (production, freight, tariffs, x-rates) 26.42 26.48 26.53 0.00
Asia-Pacific
Margin Over Direct Cost ($ per pair sold) +3.58 +3.95 +4.32 0.00
Cost Per Pair Sold (production, freight, tariffs, x-rates) 37.42 37.48 37.53 0.00
Latin America
Margin Over Direct Cost ($ per pair sold) -1.68 -0.05 +1.58 0.00

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Industry 23 C E I T Year 11
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Celebrity Endorsements

Most Recent Contract Offers Year 12 Consumer Appeal

(letter in parens indicates company that made offer) (sum of consumer appeal indexes for
Year 12 No. of Highest 2nd 3rd each company in the upcoming year)
Celebrity Contract Holder Offers Offer Highest Highest Co. N.A. E-A A-P L.A.
Judy Judge C Company 1 500 (C) 0 0 A 60 45 100 65
Kimmie Jimmel E Company 4 10,000 (E) 600 (B) 600 (A) B 0 0 0 0
Bud Birkenstock C Company 2 500 (F) 500 (C) 0 C 215 215 190 190
Jose Montana C Company 1 500 (C) 0 0 D 0 0 0 0
Samuelle Jackson [unsigned] 1 500 (C) 0 0 E 175 150 160 135
Bronko Mars A Company 2 800 (A) 500 (C) 0 F 0 0 0 0
Steff Caraway E Company 3 11,235 (E) 500 (B) 500 (C) Avg. 75 68 75 65
Jay XYZ [unsigned] 1 500 (C) 0 0

Pricing and S/Q Rating Trends

N A E -A
Internet Price Wholesale Price S/Q Rating Internet Price Wholesale Price S/Q Rating
$70 4.3★ $75 4.3★

$65 $70

4.2★ 4.2★
$60 $65
S/Q Rating

S/Q Rating
Price

Price

$55 $60
4.1★ 4.1★

$50 $55

$45 4.0★ $50 4.0★

10 11 12 13 14 15 16 17 18 19 20 10 11 12 13 14 15 16 17 18 19 20
Year Year

A -P L A
Internet Price Wholesale Price S/Q Rating Internet Price Wholesale Price S/Q Rating
$75 4.4★ $75 4.4★

$70
$70
4.3★ 4.3★
$65
$65
S/Q Rating

S/Q Rating
Price

Price

$60 4.2★ 4.2★

$60
$55
4.1★ 4.1★
$55
$50

$45 4.0★ $50 4.0★

10 11 12 13 14 15 16 17 18 19 20 10 11 12 13 14 15 16 17 18 19 20
Year Year

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