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TABLE OF CONTENTS
Sl.No. TOPIC
1. DECLARATION
2. ACKNOWLEDGEMENT
3. TABLE OF CONTENT
4. EXECUTIVE SUMMARY
5. COMPANY PROFILE
6. VISION AND MISSION
7. PRODUCTS OF COCA COLA
8. PLANT INTRODUCTION
9. DEPARTMENTS IN COCA COLA
10. POLICIES OF THE ORGANISATION
11. HR FUNCTIONS IN THE ORGANISATION
12. CORPORATE SOCIAL RESPONSIBILITY
13. OBSERVATIOBS AND LEARNING
14. CONCLUSION
15. BIBLIOGRAPHY
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EXECUTIVE SUMMARY
The Coca-Cola Company, incorporated on September 5, 1919, is a beverage
company. The Company owns or licenses and markets non-alcoholic beverage
brands, primarily sparkling beverages and a range of still beverages, such as
waters, flavored waters and enhanced waters, juices and juice drinks, ready-to-
drink teas and coffees, sports drinks, dairy and energy drinks.
The Company's segments include Europe, Middle East and Africa; Latin
America; North America; Asia Pacific; Bottling Investments, and Corporate.
The Company owns and markets a range of non-alcoholic sparkling beverage
brands, including Coca-Cola, Diet Coke, Fanta and Sprite. As of December 31,
2016, the Company owned or licensed and marketed over 500 non-alcoholic
beverage brands.
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INTRODUCTION
The Coca Cola Company is a beverage company. The Company's non-alcoholic
beverage brands include Minute Maid, Aquarius, Diet Coke/Coca-Cola Light,
Georgia, Minute Maid Pulpy, Gold Peak, Coca-Cola Zero, Powerade, Dasani,
FUZE TEA, Fanta, Del Valle, Simply, Glaceau Smart water, Sprite, Schweppes,
Glaceau Vitamin water and Ice Dew. In its concentrate operations, the Company
sells concentrates and syrups to authorized bottling and canning operations
(bottlers or its bottling partners). Its bottling partners either combine the
concentrates with sweeteners (depending on the product), still water and/or
sparkling water, or combine the syrups with sparkling water to produce finished
beverages.
The finished beverages are packaged in authorized containers, such as cans and
refillable and non-refillable glass and plastic bottles, and are then sold to
retailers directly or, through wholesalers or other bottlers. Outside the United
States, the Company also sells concentrates for fountain beverages to its bottling
partners.
The Company and certain of its bottlers distribute certain brands of Monster
Beverage Corporation (Monster), primarily Monster Energy, in designated
territories in the United States, Canada and other international territories. The
Company produces and/or distributes certain third-party brands, including
brands owned by Dr Pepper Snapple Group, Inc., which it produces and
distributes in designated territories in the United States and Canada. It has a
joint venture with Nestle S.A. named Beverage Partners Worldwide (BPW),
which markets and distributes Nestea products in Europe and Canada. It holds
interest in certain territories to brands produced and distributed by Aujan
Industries Company J.S.C. (Aujan), including Rani, a juice brand, and Barbican,
a flavored malt beverage brand.
The Company competes with PepsiCo, Inc., Nestle S.A., Dr Pepper Snapple
Group, Inc., Groupe Danone, Mondelez International, Inc., The Kraft Heinz
Company, Suntory Beverage & Food Limited and Unilever.
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MISSION AND VISION OF THE
COMPANY
The world is changing all around us. To continue to thrive as a business over the
next ten years and beyond, we must look ahead, understand the trends and
forces that will shape our business in the future and move swiftly to prepare for
what's to come. We must get ready for tomorrow today. That's what our 2020
Vision is all about. It creates a long-term destination for our business and
provides us with a "Roadmap" for winning together with our bottling partners.
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose
as a company and serves as the standard against which we weigh our actions and
decisions.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
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together we create mutual, enduring value.
Our Winning Culture defines the attitudes and behaviors that will be required of
us to make our 2020 Vision a reality.
Our values serve as a compass for our actions and describe how we behave in
the world.
Integrity: Be real
Get out into the market and listen, observe and learn
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Possess a world view
Be insatiably curious
Work Smart
Work efficiently
Reward our people for taking risks and finding better ways to
solve problems
Be the Brand
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PRODUCTS OF COCACOLA
Coca-cola
is the world's favorite drink. It is the world's most valuable brand and the most
recognizable word across the world. Coca-Cola has a truly remarkable heritage.
From a humble beginning in 1886, it is now the flagship brand of the largest
manufacturer, marketer and distributor of non-alcoholic beverages in the world.
Thums Up
It is a leading carbonated soft drink and most trusted brand in India. Originally
introduced in 1977, Thums Up was acquired by the Coca-Cola Company in
1993.Thums Up is known for its strong, fizzy taste and its confident, mature and
uniquely masculine attitude. This brand clearly seeks to separate the men from
the boys.
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Fanta
The 'orange' drink of the Coca-Cola Company, is seen as one of the favorite
drinks. Over the years Fanta has occupied a strong market place and is identified
as "The Fun Catalyst". Fanta is perceived as a fun youth brand and stands for its
vibrant color, tempting taste and tingling bubbles that not just uplifts feelings
but also helps free spirit thus encouraging one to indulge in the moment. This
positive imagery is associated with happy, cheerful and special times with
friends.
The drink that can cast a tangy refreshing spell on anyone, anywhere. Born in
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1971, Limca has been the original thirst choice, of millions of consumers for
over 3 decades. The brand has been displaying healthy volume growths year on
year and Limca continues to be the leading flavor soft drink in the country. The
sharp fizz and lemoni bite combined with the single minded positioning of the
brand as the ultimate refresher has continuously strengthened the brand
franchise. Limca energizes, refreshes and transforms. Dive into the zingy
refreshment of Limca and walk away a new person.
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Sprite
It is ranked as the No. 4 soft drink & is sold in more than 190countries. In India,
Sprite was launched in year 1999 & today it has grown to be one of the fastest
growing soft drinks, leading the Clear lime category. Today Sprite is perceived
as a youth icon. With a strong appeal to the youth, Sprite has stood for a straight
forward and honest attitude. It’s clear crisp refreshing taste encourages the
today's youth to trust their instincts, influence them to be true to who they are
and to obey their thirst.
Maaza
It was launched in 1976. It is a drink which offered the same real taste of fruit
juices and was available throughout the year. In 1993, Maaza was acquired by
Coca-Cola India and it currently dominates the fruit drink market. Over the
years, brand Maaza has become synonymous with Mango. This has been the
result of such successful campaigns like "Taaza Mango, Maaza Mango" and
"Botal meinAam, Maaza hain Naam". Consumers regard Maaza as wholesome,
natural, fun drink which delivers the real experience of fruit. The current
advertising of Maaza positions it as an enabler of fun friendship moments
between moms and kids as moms trust the brand and the kids love its taste. The
campaign builds on the existing equity of the brand and delivers a relevant
emotional benefit to the moms rightly captured in the tagline “yaari dosti taaza
maaza”.
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a
Kinley
Water, a thirst quencher that refreshes, a life giving force that washes all the
toxins away. A ritual purifier that cleanses, purifies, transforms. Water, the most
basic need of life, the very sustenance of life, a celebration of life itself. The
importance of water can never be understated. Particularly in a nation such as
India where water governs the lives of the millions, be it as part of everyday
rituals or as the monsoon which gives life to the sub-continent. Kinley water
understands the importance and value of this life giving force. Kinley water thus
promises water that is as pure as it is meant to be. Water you can trust to be truly
safe and pure. Kinley water comes with the assurance of safety from the Coca-
Cola Company. That is why we introduced Kinley with reverse-osmosis along
with the latest technology to ensure the purity of our product. That's why we go
through rigorous testing procedures at each and every location where Kinley is
produced. Because the company believes that right to pure, safe drinking water
is fundamental. It’s a universal need which cannot be left to chance.
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PLANT INTRODUCTION
WATER TREATMENT PLANT (WTP)
The Coca-Cola Company has only one quality system around the world,
Quality is more than just something we taste or see or measure. It shows in our
every action. We relentlessly strive to meet the world’s ever-changing
expectations because keeping the Quality Promise in the marketplace is the
highest business objective and its enduring obligation. More than a billion times
a day, consumers choose its brand of refreshment because Coca-Cola is…The
Symbol of Quality, Customer and Consumer Satisfaction. A Responsible Citizen
of the World, corporate citizenship. Seeking Everyone’s Support for Effecting
Positive Environmental Contribution in its efforts to identify solutions to
environmental challenges, it seeks the cooperation of public, private and
governmental organisations. It directs its own company's skills, energies and
resources toward activities and issues where it is confident of making a powerful
and effective contribution.
Energy efficiency
The sites for manufacturing plants are finalized only after the source water has
been tested for all requirements of potable water. The analysis is always
conducted by independent third party accredited laboratories. The source water
is then properly protected and re-tested periodically to ensure that It conforms to
international standard .The water is then drawn through sealed pipelines into the
storage tanks placed in secured water treatment areas of the manufacturing
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plant.
Water Treatment
4. The last step is polishing filtration, which is passing water through high
efficiency 5-micron filters to ensure every drop of treated water is free from any
activated carbon fines and is safe for use in beverages.
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The Purity of Sugar Is Crystal Clear
The sugar selection process is as stringent as the water purification process. The
sugar, bought from high-grade authorized mills, is cleaned with a globally
acclaimed carbon treatment process. A purified sugar syrup is created which is
then blended with the soft drink concentrate.
Coca Cola uses a fully automated process to recycle the glass bottles returned
from the market. These bottles are sanitized at high temperatures with specially
formulated cleaning agents. They are then transported to the filler after a
thorough visual inspection. After they are filled, in a high-speed automated
filling machine, the bottles are capped/crowned, date coded and packed into
crates/cartons. The complete manufacturing process has a well-defined and
structured Quality and trained professionals for manufacturing and testing of our
products. All the bottling facilities follow the Good Manufacturing Practices
requirements as applicable to the food industry. All manufacturing equipment
fulfills the stringent requirements of GMP and sanitary design. The entire
Quality Management system of each plant is documented, managed and
continually improved through a world-wide accepted system of TCCQS (The
Coca-Cola Quality System).
The ETP Plant works at various levels and involves various physical, chemical,
biological and membrane processes to treat waste water from different industrial
sectors like chemicals, drugs, pharmaceutical, refineries, dairy, ready mix plants
& textile etc.
Benefits of ETP:
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PURCHASE DEPARTMENT
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POLICIES OF THE ORGANISATION
Any sort of ornaments or jewelry is not allowed to be worn by
any employee in their working area.
Not to wear such clothes which carry buttons with them, only
zipper clothes are allowed. It is recommended so that by any how it
doesn’t gets mixed with any process going on in the plant.
This plant has its tie up with HIND Hospital, which is nearest to
it, so that in case of emergency or accident an employee can be treated
well and at time.
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HR FUNCTIONS IN COCA COLA
Around 500 employee work in a plant in the season, but in case
of off season this number decreases to 250.
The employees do not form any trade unions but instead they
have a suggestion box in which they can share their ideas and thoughts
with the supervisors. The employee whose suggestion is found best is
rewarded by the supervisor.
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CORPORATE SOCIAL RESPONSIBILITY (CSR)
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OBSERVATIONS AND LEARNING
There is a proper co-ordination between all the departments
which help them to work properly.
All the rejected and discarded products from the market are
brought back to the plant and they are being crushed and recycled with
in the plant only.
Maaza line
Polyethylene terephthalate(PET)
preform
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rinsing
filling
warming
labeling
Final packaging
In a Maaza Line there are two types of mangoes are used namely:
Totapuri and Alfonzo.
All the products are being dispatched for the market after 2 days
but maaza is being dispatched on the 7th day.
CONCLUSION
The Coca-Cola Company is committed to supporting recycling efforts, and that
is why we were determined to develop a plant-based PET plastic that is
completely recyclable in today's existing recycling facilities. The Plant Bottle
PET plastic packaging is just that -- a 100 percent recyclable bottle, just like
traditional PET plastic.
The Coca-Cola Company has been conducting life cycle assessments on its
packaging for more than four decades, giving us data to analyze the
environmental impacts of our packaging and help us identify opportunities for
improving our footprint.
Our vision over the long-term is to eventually bring to market plastic bottles that
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are made with 100 percent renewable raw materials and that are fully recyclable,
just like existing PET bottles are. Ultimately, our goal is to develop recyclable
plastic bottles made from 100% plant-based waste -- turning waste into a
resource
We believe hard work is important to achieve our targets, but we also know that
balance is essential and we have a number of programs that foster a culture that
encourages down time from work to spend time with family; providing a healthy
work-life balance.
These include programmes such as ‘Make My Life Easier’ which aims to curb
unnecessary emails and meetings, and also a ‘Make My Day’ which rewards
employees with gifts, tickets and other surprises throughout the year.
BIBLIOGRAPHY
https://www.coca-colacompany.com/stories/plantbottle-
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benefits
https://ie.coca-colahellenic.com/en/careers/rewards-and-
benefits/
Industrial visit
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