Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Outline
You may or may NOT include all of the following pieces of information:
Geographical Setting
Location
Climate
Typography
Language
Official languages
Dialects
Availability and Impact of Media—this section reports data on all media available
within a country.
Later you will select specific media from among these as part of the promotional mix
strategy for your product.
Availability of Media
Availability of agency assistance
Percentage of population reached by each medium
3. MARKETING PLAN
Your Product
Brand Name—origin and significance
Positioning Strategy
Evaluate the product as an innovation as it is perceived by the intended market
Discuss also major product problems and resistances based on the preceding
evaluation
Government Participation
Agencies that can help you
Regulations you must follow
V. REFERENCES/SOURCES OF INFORMATION