Syed Qasim Ali

BS-S-158
ENTERPRENEURSHIP
SIR SHAHID ZIA
SECTION B
 ASSIGNMENT
Question no:1

UN Approved Languages:
The current official and working languages of the United Nations are:

 Arabic
 Chinese
 English
 French
 Russian
 Spanish

Question no:02

Directorate of Consumer Protection Council

To provide for protection and promotion of the rights and interests of the consumers & in
order to raise the standard of goods and services in the province by removing defective
products and faulty services from trade and commerce, the Government of Punjab
enacted Punjab Consumer Protection Act (PCPA), in the year, 2005. Consequent upon
such legislation, District Consumer Courts and District Consumer Protection Councils
in seventeen districts namely
Bhakkar,Bhawalnagar,Bahawalpur,D.G.Khan,Faisalabad ,Gujranwala,Gujrat,Lahore,La
yyah,MandiBahauldin,Multan,Rawalpindi,R.Y.Khan,Sahiwal,Sargodh and Sialkot have
been established,which cover throughout the province,while Directorate of Consumer
Protection Council,Lahore serves as Headquarrters of said institutions.

Consumer courts in Lahore

1)Directorate of Consumer Court

 Address:135-J Model Town Circular Road, Block J Model Town, Lahore, Punjab

2) Lahore Civil Court (LDA Complex)

Address: LDA Complex, Court Rd, Islampura, Punjab، Islampura, Lahore, Punjab
54000

03) Supreme Court of Pakistan Branch Registry Lahore

Address: Ustad Allah Bakhsh Road، Mazang, Near GPO, Lahore, Punjab 54000

04) Lahore Civil Court (Masjid Block)

Address: Court St, St Nagar, Lahore, Punjab 54000

05) Lahore High Court

Address: Lahore High Court Mall Road، Mall Rd, Mazang, Lahore, Punjab 54000

Questionn no:03

Top Ten Franchising organizations by the number of Franchise and the

business.

Name Number of Franchises

7-Eleven 55000

Subway 42000

McDonald’s 33000

KFC 18,800

Pizza Hut 14000

Burger King 13000

Jan-Pro Franchising 11,676

Hertz 11,500

DUNKIN DONUTS 11,310

Baskin Robbins 7546

Question no:04

Star Bucks vs Second Cup:

Today’s headlines suggest the embattled coffee chain is showing signs of

recovery, reporting that they turned a small profit at the end of 2015 for the first
time in three years.

We’re inclined to think the Canadian coffee company has achieved success
because it realized that providing an upscale experience with topnotch customer
service was their ticket to survival.

Analysts have been suggesting for years that Second Cup was struggling — with
stocks at historic lows in the summer of 2014 — because it failed to offer the same
level of a customizable coffee drinking experience as Starbucks. It was also clear
that Second Cup couldn’t compete with Tim Hortons because it was targeting a
different market with significantly cheaper price points.

We applaud Second Cup for their recent news. Competing with Starbucks
customers who order speciality drinks in another lingo, often involving convoluted
five word names, is no easy feat.

The company is finally reaping rewards for bringing in former Starbucks executive
Alix Box as their CEO in early 2014. Box’s aggressive turn around of the stores,
which included modernizing the decor and making menu changes according to
customer requests, shows her commitment to the customer experience.

Loyal Starbucks customers are up in arms because the company announced

upcoming changes to its rewards program, which will begin rewarding customers
based on how much money they spend rather than how frequently they visit.
Currently, customers receive one point per visit with a total of 12 points winning
them a free drink or food item. That will all change as of April, when customers
will receive 2 points per dollar spent with 125 points winning them a free treat.
Social media has erupted with complaints by Starbucks customers about how
unfair this new rewards program is. Several people have pointed out that it will
have a major impact on customers who buy a daily coffee, but don’t spend a lot of
money every visit — noting that those individuals will now have to spend $62 to
get a free item rather than $24.

Starbucks claims their policy changes are based on the “number one request” by
Starbucks loyalty program customers. Assuming this is true, you have to
wondering why so many of their loyalty customers are now expressing their
displeasure?

Gloria Jeans vs Star Bucks:

GLORIA Jean's Coffees plans to compete head-to-head with Starbucks for

domination of the Irish coffee house market.

The Irish franchise for Gloria Jean's Coffees has been taken over by Noeleen Duffy,
managing director of Glorjean Ltd Cork and she plans to increase the company's
franchise cafés from five to 30 in Ireland over the next three years.

Ms Duffy said they hope to have 240 people employed in the 30 franchise-operated
cafés generating a gross turnover well in excess of €15 million within the next
three years.

Direct sales of roasted coffee beans to the public generate 10% of sales.

The Irish coffee house market is highly competitive with a number of chains
already operating here including Costa Coffee, Insomnia and Cafe Sol. However,
Ms Duffy points out that Gloria Jean's have managed to dominate the Australian
market with 278 cafés compared to Starbucks' 45.

Gloria Jean's Coffees International managing director Peter Irvine said they have
aggressive expansion plans for the international operation and believes Gloria
Jean's in Ireland can emulate the company's success in Australia.

Ms Duffy said plans to open additional stores in Limerick, Waterford, Galway and
Belfast are at an advanced stage.

It costs close to €250,000 to start a new franchise but Ms Duffy said that sales of
€500,000 in year one would be the expected norm, with 10% growth in subsequent
years

"There has been a fantastic response to Gloria Jean's Coffees in Ireland. The café
market is highly competitive and Gloria Jean's success is due to the unique
combination of high quality products, specialised service and the relaxed
environment we offer our customers," she said.

The Irish franchise of Gloria Jean's Coffees, the first international franchise to
introduce the speciality coffee concept to the Irish market, is 100% Irish-owned
and is run from Cork's North Point Business where staff train to become highly
skilled baristas.

Worldwide, Gloria Jean's Coffees operates in over 15 countries and will open
stores in a further five countries later this year.