BAR

THE

FOOL
Brand Guidelines
not just a place to “grab a drink”
we are a community from toronto; committed
to bringing likeminded people together over
exceptional dining and meticulously crafted
drinks.
our brand embodies the belief of pushing to
the limit, with creativity being the most
important ingredient in establishing our
cocktails, food and
environment.
we are an experience,
not just a bar, fool.
our logo objective
The intention of The Bar Fool
logo is designed with a feel-
ing of modernity and simplici-
ty while evoking playfullness,
rather than seriousness. The
the visual identity of the brand

BAR FOOL serves to effectively commu-

nicate the brand image of a
modern bar. The use of varying
line weight and differentiating
boldness of text resembles that
of 1980’s retro logos and sym-
bols.

please do not:
• stretch, edit, modify, dis-
tort, rotate, or condense the
logo. the
• add any colour other than BA R FOOL
black to the logo itself
• change the font of the lo-
go's wordmark
• place the logo on a dark
background, such as black or the
navy, making the logo invisible B AR F OOL
• use anything other than
common sense
The logo must always be
prominent, legible and
visible. the
BAR FOOL
 variations
a. b.

the

c.
BAR FOOL
d.

the
BAR FOOL
the
BAR FOOL
The Bar Fool logo only appears in the above variations. These varia-
tions obey the following instructions:
• the logo may be used horizontally if equally and spacially reduced
in size to fit in the product (see D.)
• the logo may be used only with the conceptual symbol, if used hor-
izontally (see A.)
• the logo may be used only with the wormark, if used horizontally
(see B.)
• the logo may be used in a tight space, only if most of the logo is
visible and placed horizontally (see C.)

the
BB AA R
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BB A
A R
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O O
O L
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A RR
BB A OO
FF O O LL
typography
The wordmark included in the
conceptual symbol is set in 0123456789 ACIER BATbc-
the primary typefaces:
defghijklmnopqrst-
vwxyz.?+-[\]^_`!"#%&/\
ACIER BAT (text out-
line)

+ 0123456789abcdefghijklm-
nopqrstuvwxyzAB
Coquette Bold Coquette Bold DEFGHI-
JKLMNOPQRSTU-
VWXYZ !"#$%%&'()*+,-
./?>;:=<
headings and subheadings type
The typefaces which are used in our brand create a dis-
tinct and recognizable brand identity. It communicates a
clean yet modern image that stands the test of time.

Headings are set in black, 30 point (pt) Domus

Titling .

Subheadings are set in yellow, 24 point (pt) Domus

Titling.
Body Type
Typical body type is set in black, 12 point (pt) Letter
Gothic Std.

Caption type
Typical captions are to be set in black, 18 point (pt)
Acier BAT, solid text.
colour palette:
The Bar Fool palette incorporates bright colours with a simple design
used in its logo and typeface.

The colours YELLOW, PINK AND GREEN are used as supportive and second-
ary colours and should never be used in the logo design itself. The
secondary colours are to be used as accents on product designs,
labels, business cards, glasswear, and merchandise.
yellow PINK
PANTONE 012 C PANTONE 7514 C
RGB 255 215 0 RGB 213 162 134
CMYK 0 2 98 0 CMYK 3 35 36 5

Black GREEN
PANTONE 6 C PANTONE 2422 C
RGB 16 24 32 RGB 0 168 45
CMYK 100 79 44 CMYK 80 0 100 0
93
 L
O
F O
h e R
t
B A
julia
by:

hopkins