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Hyundai Marketing Bulletin
Bulletin No. : Marketing Bulletin ‐ 135
Issued Date : 1st April 2010
To : All Authorized Hyundai Dealer Principals
Cc : Regional Offices, Sales & Marketing, After Service & Parts
Subject : Competition Update ‐ March
Dear All,
Here we are enlisting competitor’s activities that took place in the month of March
" Tata Motors has sold 20% in Telcon to Hitachi for Rs. 1159 crore, Hitachi own 60% stake
in Telcon. The Japanese firm moves from being a junior partner to majority owner.
" Doosan has postponed their green field project to build a factory again. They have not
even acquired any land yet from Tamil Nadu government. This is mainly because of their
financial problem and poor performance in sales. Doosan has deferred its plan for a
manufacturing plant near Chennai by a year. They will now focus more on import and
sale of its excavator.
" Doosan Infracore Construction Equipment Selects DSSI, LLC to Provide Source‐to‐Pay
Services in Support of MRO Purchasing.
DSSI, LLC, a recognized leader in Procurement Services, announced that, for the next
three years, it will provide comprehensive Source‐to‐Pay services to Doosan Infracore
Construction Equipment, a leader in the engineering, manufacturing, and marketing of
compact and heavy construction equipment, attachments, portable power and
articulated dump trucks.
" Globally, JCB & VOLVO have entered in to an agreement for joint engineering &
manufacturing of Skid Steer Loader and Compact Tracked Loader products. However,
Sales & Marketing will be through respective brands and through respective global
dealer network.
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" Mahindra & Mahindra have got the ARAI certification for their Back Hoe Loader finally
and are going for a nationwide launch from May‐June 2010. They are also in the process
of establishing team on PAN India basis.
" Mr. Brahmananda Panday, who was heading Sany Industries India, has joined Mahindra
& Mahindra Engineering Company as Vice President Operations & Marketing and he is
located at Pune.
" Mahindra & Mahindra will be launching their 20T & 7T excavators by July onwards. They
had made the prototypes eight month back and said to have conducted the trials on the
same for over six months. Their collaboration in bringing these products remains
undisclosed.
" Komatsu to exhibit hybrid excavator.
Komatsu's stand will feature its PC200‐8 hybrid tracked excavator, the world's first
production hybrid construction machine. The unit is currently available in parts of Asia
and North America, although no European launch date has yet been set ‐ no doubt the
interest gauged at Bauma will be instructive for the company.
The Hybrid PC200LC‐8 uses an electric swing motor, power generator motor, capacitor
and diesel engine, which captures kinetic energy when the upper body is braked during
slewing and uses it to charge capacitors. These can then provide a fast discharge of
energy to turn the upper structure or supplement the diesel engine's power.
According to Komatsu this can reduce fuel consumption from between ‐20% and ‐40%
over a standard PC200‐8, depending on the application.
" Volvo Construction Equipment will expand its business in China.
In line with the 2010‐2012 strategic goal – to become Brazil, Russia, India and China,
four top three industries in emerging markets, Volvo Construction Equipment has
announced that it will launch in the Chinese market by 2010, four “Lingong” brand The
new excavator.
" Liugong is aggressively marketing 20 T class excavators in India. They have displayed it in
Excon 2009.
1. This excavator shall be imported from China.
2. They shall quote the prices in INR.
3. Billings ex Chennai port Rs. 37 Lacs.
4. They do not have plans right now for utilizing the Pithampur (Indore) factory for
manufacturing of excavator.
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" Caterpillar plans to do major restructuring with their India operations:
1. At TIL they plan to chop the entire operations into 4 pieces (working units).
2. Each unit will have an ambitious target.
3. CAT people will also be joining TIL work force in promotion.
4. They aim to achieve 25% market share in India operations by 2015.
5. They are said to have opened up vertical for mining except rock, granite, marble
etc.
" L&T Komatsu is replacing current dealer of Mumbai and is looking for a new strong
dealer. Also they are looking for replacements in some other areas as well.
" Kobelco to invest more in Sri City project in phase‐II
Kobelco, the Japanese construction equipment company, is likely to pump in around Rs.
100 crore in phase‐II on its Sri City project near Chennai. Kobelco has begun work on its
Rs. 50‐crore manufacturing unit in Sri City industrial estate in phase‐I. The facilities will
manufacturer excavators machines by 2011. In phase‐II, the company is planning to
invest another Rs 100 crore to expand the facility, which is likely to be completed by
2012.
" Russian company to set up unit in Pune.
CHETRA‐Industrial Machinery, owned by Concern Tractor Plants n.v. of Russia, is eyeing
the Indian construction equipment market in a big way with initial plans to open a unit
in Pune within four months, The official revealed his company's plans on the sidelines of
Excon 2009, the 5th International Construction Equipment and Construction Technology
Trade Fair in Bengaluru last month. CHETRA showcased undercarriage parts for crawler
tractors, bulldozers, pipe‐layers, excavators and loaders.
For the last five years, CHETRA has shipped to India more than 250 units of machines,
including pipe‐layers, dozers and skidders, manufactured by Promtractor JSC and
Onezhsk Tractor Plant JSC. Customers in India have included Reliance Infrastructure Ltd,
Punj Lloyd, Essar Constructions Ltd, Kalpataru, Hindustan Construction Company Ltd,
Jaihind Projects Ltd, and Neyveli Lignite Corporation Ltd, to name a few.
" Sumitomo Construction machinery India Pvt. Ltd. has appointed 3 dealers in India. They
are,
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Also Company plans to appoint 8 to 10 more dealers in 2010. Sumitomo Japan started to
market its excavator through Dozco from 2007 to 2009. To have better coverage they
have set wholly owned India subsidiary and has appointed 3 dealers. Sumitomo markets
excavators between 13 T to 80 T in India.
" Mr. Ramarajan National Sales Manager has left VOLVO.
Thanking you and assuring you of our best support at all times
P K Tiwari
Head – Marketing & Key Accounts
Hyundai Construction Equipment India Private Limited
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