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Coordination in a
Supply Chain
10-1
1-1
Learning Objectives
1. Describe supply chain coordination and the
bullwhip effect, and their impact on supply
chain performance.
2. Identify obstacles to coordination in a supply
chain.
3. Discuss managerial levers that help achieve
coordination in a supply chain.
4. Understand the different forms of
collaborative planning, forecasting, and
replenishment possible in a supply chain.
Figure 10-1
Table 10-1
• Incentive Obstacles
• Information Processing Obstacles
• Operational Obstacles
• Pricing Obstacles
• Behavioral Obstacles
Table 10-2
Figure 10-4