2018 ANNUAL TOURISM REPORT

MISSION + VISION

We inspire the world to experience Revelstoke.

Tourism Revelstoke is committed to successfully market

and facilitate the development of a unique all-season
resort community. This will be accomplished in
partnership with local stakeholders, by facilitating and
promoting high quality visitor experiences that embrace
the authenticity of the community.
DESTINATION MARKETING
Meetings, Incentives, Conferences, Events
Consumer Shows
Traditional Marketing Initiatives
Digital Marketing Initiatives
Media Relations
Support for Visitor Services

DESTINATION MANAGEMENT
Active Tourism Advocacy
Addressing Tourism Challenges
Transportation & Destination Access Support
Staffing Recruitment & Retention Campaigns
Research & Data Collection/Analysis
Local Community Groups & Events Support
 LEVERAGING PARTNERSHIPS

Local Regional Provincial National

City Of Revelstoke Kootenay Rockies Tourism Destination British Columbia Destination Canada
Economic Development Kootenay Dirt BC MBTA - Mountain Biking Epic Trails / Connecting USA
Revelstoke Mountain Resort Kootenay XC CWSAA - Nordic Canada Media Marketplace
Local Stakeholders Sled Kootenay BCSF - Snowmobile Go Media
Trans Canada Golf Trail BCGA - Golf
 DESTINATION TOURISM STRATEGY
PLANNING PRIORITIES

A Year-Round A Recognizable A Recognizable Destination

Long Term
AAMulti
Multi-Day Stay
Day Stay Tourism Planning
Destination Destination Brand Brand

Exceptional Visitor Annual Tactical

Servicing and Marketing Plans &
Visitor Access Financial Stability
Remarkable Visitor Robust Digital
Experiences Marketing Strategies
 DELIVERING ON A 5-YR STRATEGY
YEAR ONE

Increased data Addressed Developed a Improved Visitor

collection to measure
YOY results.
-Visitor Centre Statistics
-Room Occupancy and ADHR
-On-Location Hotel Guest Surveying
-Telus Insights
Seasonality.
-Attracting key off-season events
-Supporting off-season local events
-Fostering new product development
recognizable Access.
destination brand. -In-destination winter shuttle
-Increased evening service
-Hired C&B Advertising
-Increased Flights support
-Guided by the RTAC
BUSINESS DISCUSSION & ANALYSIS
TOURISM REVELSTOKE'S ABILITY TO EXECUTE IN 2018

A Strong Start Disparity in Growth Conference Facility Resources

Linked to Short Term Limitations
Vacation Rentals
 EVENTS SUPPORT

Community Events High Profile Races Off-Season Events

LUNA Singletrack 6 Midget AAA Invitational
Welcome Week Trans Selkirks Run Cedar Shaker Cyclocross
CONSUMER
SHOWS
PARTNERING WITH LOCAL
STAKEHOLDERS

Adventure: Calgary, Vancouver, Seattle, Toronto

Golf: Calgary, Seattle
Mountain Biking: Calgary
Nature & Birding: Vancouver
Ski: Toronto, San Francisco, Denver, Australia
Snowmobile: Edmonton, Saskatchewan, Vernon
Wedding: Kelowna
 DIGITAL MARKETING

Content Social Media Website

Photography & Videography Facebook Brand Awareness / Inspiration
Ambassador Program Instagram Trip Planning
Blogs Twitter Stakeholder Referrals

Best Performing Blog: +5K Views Total Impressions: 7.9 Million Traffic: 117, 964 (+28% YOY)
 TRADITIONAL MARKETING

External Print Billboards Internal Print

BC/AB Focussed BC/AB Focussed Local + BC/AB Focussed
Experience the Mountain Parks  Hwy #1 East at Donald (Golden) Streetfest & RPAC Print/Distribution
Canadian Rockies Annual Hwy #1 West at Griffin Lake Boonmaps Rack Cards & Banners
KMC/CMC Birding Flatsheets
Mountain Sledder  Visitor Experience Guide Support
MEDIA RELATIONS
343 PLACEMENTS IN 2018
Adventure Elevate - Banff
Canada Media Marketplace - San Francisco
Go Media - Calgary (Pre Fam in Revelstoke & Golden)
Itinerary Development
In-Destination Hosting
VISITOR SERVICES
CHAMBER OF COMMERCE

We appreciate the dedicated visitor servicing that

is provided by the Revelstoke Chamber of
Commerce.

SUPPORT FROM RAA

TO COC: +$90,000

SU
REVELSTOKE VISITOR CENTRE - YOY

* Winter totals are inclusive of the December prior

WINTER SUMMER
Canada Other Canada (AB) Canada (AB)
Canada Other
10.7% 8.7% 8.9%
12.3%
Other
0.8% Other
1.4%
Australia / Asia Canada (BC)
Australia / Asia
8.7% 14.8%
6.1%

USA
5.5%
USA
7.3%

Canada (BC)
41.9%

Europe
21.9%

Europe
51%
ECONOMIC IMPACT
23 ACCOMMODATION MEMBER PROPERTIES
* Numbers provided by 14 of 23 members

+700 Local Employees

+4,000,000 Property Taxes
$38,500,000 from visitation
TAXATION Combined total amount of property tax
paid by Revelstoke Accommodation Association
Members to the City of Revelstoke:

All of the Illegal Short Term

Vacation Rentals are not
+$4,000,000
contributing to city taxes.
NOTE: This is just property tax and does not include the
Most LEGAL Vacation Rentals are following additional fees for:
operating as commercial businesses -water and sewer
but paying residential taxes only. -garbage and recycling
This presents a significant missed
opportunity for the City of Revelstoke.
 DISPARITY IN GROWTH

ATTRACTIONS, RESTAURANTS, AND

EXPERIENTIAL/ADVENTURE OPERATORS

Occupancy 6.9% YOY

MRDT REVENUES
2008 - $187,223
2009 - $289,348
2010 - $310,215
2011 - $343,281
2012 - $399,078
2013 - $419,428
2014 - $478,233
2015 - $537,988
2016 - $603,584
2017 - $709,061
2018 - $770,000*
 $193,000
12% Revelstoke Chamber of Commerce Support
9% Non Profit Clubs/Groups Support

GIVING BACK 4% Local Community Events Support

$310,000
HOW MUCH WENT
40% Direct Marketing Initiatives for Revelstoke
DIRECTLY TO THE
COMMUNITY IN 2018?
$132,000
17% City Access & In-Destination Transportation Support
CONTRIBUTION TO LOCAL NON-PROFITS
Events & Clubs
 Meghan Tabor
Marketing Director
RAA / Tourism Revelstoke

QUESTIONS? 250.837.5345
meghan.tabor@seerevelstoke.com

THANK YOU!