TITLE

An Undergraduate Feasibility Study Presented to the

Faculty Members of the College of Business and Public Administration
Pangasinan State University
Lingayen Campus
Lingayen, Pangasinan

In Partial Fulfillment
of the Requirement for the Degree
Bachelor of Science in Business Administration
Major in Operations Management

by

Proponents
Proponents
Proponents
Proponents

Date
 APPROVAL SHEET

In partial fulfillment of the requirements for the degree, Bachelor in Science in

Business Administration, Major in Operation Management, this feasibility study entitled,

______________________________________________, which has been prepared

and submitted by _______________________________________, is hereby

recommended for approval and acceptance.

Critic Reader Financial Critic

Adviser

Approved by the Committee on Oral Examination

Chairman

Member Member

Accepted in partial fulfillment of the requirements for the degree Bachelor of

Science in Business Administration, Major in Operations Management.

KAREN LEA A. ESTIRA, DBA REYNALDO T. GELIDO, DPA

Department Chairperson College Dean

PRISCILLA L. AGSALUD, Ed.D.

Campus Executive Director
ACKNOWLEDGMENT
DEDICATION
 TABLE OF CONTENTS
PAGE

TITLE PAGE
APPROVAL SHEET
ACKNOWLEDGMENT
DEDICATION
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
EXECUIVE SUMMARY
CHAPTER
I Business/Industry Overview

II Market Analysis and Marketing Plan

III Ownership and Management Plan

IV Operating Plan

V Financial Plan

BIBLIOGRAPHY
APPENDICES

CURRICULUM VITAE
 LIST OF TABLES

Table Page
 LIST OF FIGURES

Figure Page
 Executive Summary

Our Mission

The Company and Management

Our Services

The Market

Our Competitive Advantages

Financial Projections

Start-up Financing Requirements

 Chapter I

Business/Industry Overview

The Business/Industry

Position in the Industry

Competition

Unique Quality
 Chapter II

Market Analysis and Marketing Plan

Brief Introduction about the chapter

Product Offerings

Demand

 Who and where is the market

 What is the total market demand

 Evaluate demand growth pattern in the past and project future demand

Supply

 Who and where are the direct competitors?

Demand and Supply Analysis

 Compare demand and supply trends

 Determine the amount of unsatisfied demand

 Determine the share of the market

Pricing Strategy

Sales

Advertising and Promotion

 Chapter III

Ownership and Management Plan

Brief Introduction about the chapter

Form of Ownership

 Single Proprietorship

 Partnership

 Corporation

 Cooperative

Organizational Chart

 diagram which shows the flow of authority

Officers and Key personnel

 Duties and responsibilities

 Job Qualification

Project Schedule

 enumerate the different activities involved in the preparatory stage of the project

 present them in the Gantt Chart to exhibit the duration of each activity
 Chapter IV

Operating Plan

Brief Introduction about the chapter

The Product

Manufacturing Process

Plant Size and Production Schedule

 State the mini mum & maximum rated capacity of the plant

Machinery & Equipment

 Identify according to type and use

 Specification, capacities and costs must be described in details

Plant Location

 accessibility to and availability of raw materials

 availability of utilities

 cost of transporting raw materials

 proximity to distributing outlets

 availability of labor

***maps and chart of the proposed plant location must be included

Plant Layout

Building & Facilities

Raw Materials and Supplies

Utilities

Waste Disposal
 Chapter V

Financial Plan

Brief Introduction about the chapter

Major Assumption

 It serves as the foundation for estimating the future expenditures, expenses and

revenues of the project

Total Project Cost

 It is an estimation of project’s total cost or initial asset requirements

Sources of Financing the Project

Preparation of Financial Statements

 Income Statement

o It is a statement showing the results of operations, its income earned and

expenses incurred from which net profit or loss is determined.

 Cash Flows

o It is the statement that will show the sources and uses of cash during the

period it is reported

 Statement of Financial Position

o It is the statement that provides the real condition of the business as to

assets, liabilities & equity as of the certain period

o It is formerly known as the Balance Sheet

 COMPUTER HARDWARE STORE

Statement of Income

For the Year Ended December 31, 2015

Sales P 500,000.00
(Sales Discounts) (1,000.00)
(Sales Returns & Allowances) (2,500.00)
Net Sales P 496,500.00
Less: Cost of Sales
Merchandising Inventory – Beg 60,000.00
Purchases 200,000.00
Freight-In 3,350.00
(Purchase Discount) (800.00)
(Purchase Returns & (1200.00)
Allowances) 261,500.00
Total Goods Available for (120,000.00) 141,500.00
Sale 355,000.00
(Purchase Returns &
Allowances) 52,000.00
Gross Profit 124,700.00
Less: Expenses 11,000.00
Rent Expense 36,400.00
Salaries Expense 8,200.00
Communication Expenses 18,000.00
Utilities Expenses 3,500.00 253,800.00
Supplies Expense P 101,200.00
Depreciation Expenses – OE
Insurance Expense
NET PROFIT

Financial Analysis

 Test of Liquidity – used to determine a firm’s ability to meet short-term

obligations

current asset
current ratio =
current liabilities

 Test of profitability – shows the operational performance and efficiency of the

project
 net income after tax
net profit margin =
sales

Net Profit
return on investment =
Total Asset

Initial Investment
Payback Period =
Net Income

Bibliography

Books
Author, Title of Book(2014). Place of Publishing: Publisher.

Punsalan, Josefina J., Fundamentals of Accounting Manila, Philippines: GIC

Enterprises and Co., Inc.

Courtland Bovee, Management New York, USA: McGraw Hill, Inc. 1993.

Dahl, Roald. The BFG New York: Farrar, Straus and Giroux, 1982.

Journal

Author (last name first). "Article title." Name of magazine (type of medium). Volume
number, (Date): page numbers. If available: publisher of medium, version, date
of issue.

Unpublished Materials

Author, Title, Type of material, Institution, Place of Institution, Date

Tabisola, Christian Thom F., et.al. Limgas na Pangasinan, An undergraduate Feasibility

Study. PSU, Ling Pangasinan, 2007.

Electronics

Author of message, (Date). Subject of message. Electronic conference or bulletin board

(Online). Available e-mail: LISTSERV@ e-mail address

EXAMPLE:

Ellen Block, (September 15, 1995). New Winners. Teen Booklist (Online). Helen
Smith@wellington.com

URL (Uniform Resource Locator or WWW address). author (or item's name, if
mentioned), date.

EXAMPLE: (Boston Globe's www address)

http://www.boston.com. Today's News, August 1, 1996.

 Appendices and Exhibits

The appendices and exhibits section contains any detailed information needed to
support other sections of the plan.

Possible Appendix/Exhibit Items

 Credit histories for the business owners

 Detailed market research and analysis of competitors
 Resumés of the owners and key employees
 Information about your industry
 Information about your products/services
 Site/building/office plans
 Copies of mortgage documents, equipment leases, etc. (or quotes on these)
 Marketing brochures and other materials
 References from business colleagues