MART JOSHUA LOPEZ

808.230.7954. t martjoshualopez@gmail.com

Accomplished CRM, Marketing & Project Management professional that connects the dots between technology platforms, marketing initiatives,
business objectives & data analytics to drive corporate revenue & organizational growth

C ORE C OMPETENCIES
Marketing – Project Management – Customer Relationship Management (CRM) – Business Intelligence – Data Analytics
Creative Strategy – Business Strategy – Process Improvement – Platform Creation – Omni-Channel Marketing – Mobile Platforms
Business Process Development – Salesforce Workflow Development – Global Business Management – Insights Generation – Technology

P ROFESSIONAL E XPERIENCE
United Airlines, Chicago, IL 05/2018 – Current
Salesforce Administrator
Salesforce.com subject-matter-expert charged with rebuilding corporate usage & knowledge of Salesforce.com integrated platform within the
company’s Cargo business unit
• Organize user-interface objects & building key background reports & essential dashboards for the organizations Salesforce.com Lightning Web &
mobile launch
• Designing & developing end-to-end repurposing & processes for Salesforce.com platform that directly assisted account executives in making
critical data-driven decisions that are responsible for increasing yield performance & ROI
• Creating & launching efficient workflow processes for sales & account teams across the Americas, APAC & EMEIA regions
• Conducted Salesforce.com Lightning training for the developing Asia Pacific sales team through virtual and in-person modules
• Created instructional support material for reference and onboarding of new cargo business employees
• Led integration of automated data upload from enterprise data warehouse to Salesforce.com platform
• Led business organization on data encryption of Personally Identifiable Information (PII) in accordance to GDPR

Lala World, Singapore 09/2017 – 01/2018

Management Associate & Intern
Data-driven creative Marketing Analyst that developed critical strategies & initiatives that launched company into next brand evolution
• Provided cost-effective & impactful marketing that will drive brand awareness & company revenue at upcoming Initial Coin Offering (ICO)
• Created innovative & rich marketing content through the utilization of digital media, paid advertising & social media
• Directly responsible for creative marketing campaign that drove over 40,000 new followers to corporate platforms
• Recognized throughout organization as subject-matter-expert (SME) in digital channel marketing
• Collaborated effectively & positively with internal senior leaders, strategic partners & critical vendors
• Developed technology & data-driven insights & recommendations for product & brand marketing

Techtronic Industries, Honolulu, HI 05/2017 – 09/2017, 01/2018 – 05/2018

Sales & Marketing Intern / Field Sales and Marketing Representative
Designed & developed critical omni-channel marketing plans & initiatives that directly drove company ROI & financial performance
• Utilized data-centric approaches to create creative local & national marketing campaigns that raised corporate awareness & contributed to revenue
• Developed effective social media campaigns through Facebook & Instagram
• Researched & analyzed disparate & complex data sources to develop marketing & digital media strategies
• Responsible for successful marketing campaigns that drove 25% increase in sales in only 5 months

Hawaiian Airlines, Honolulu, HI 06/2016 – 09/2016

Business Analyst (Project Management Office)
Developed key processes, sites & templates that were launched & utilized by cross-functional corporate teams
• Responsible for rebranding, updating & recreating current templates & processes used by Business Analysts corporate-wide
• Restructured major SharePoint sites consisting of over 1300+ frequently used components
• Collaborated with cross-functional departments to assist in problem-solving & driving solutions-oriented results
• Maintained regular contact with senior-level leaders through problem-solving & error-free deliverables
• Performed all necessary & essential Business Analyst roles

Apple, Inc., Honolulu, HI 01/2014 – 02/2017

Technical Specialist
Responsible for technical troubleshooting & repairing of Apple products that directly drove in-store & corporate brand growth
• Key member of technical team that drove customer satisfaction & loyalty rates
• Retained high customer satisfaction rate of 90% throughout entire tenure that encompassed several thousand customers annually
• Successfully assisted individuals across multiple service locations & departments to ensure high levels of quality in product servicing

E DUCATION
University of Hawai’i at Manoa, Honolulu, HI
Bachelor of Arts in Communication