E N G A G IN G W IT H

T H E M ILLE N N IA L SP O R T S F A N

NICK SPEAKMAN
@_NICK
….BEFORE WE KICK-START….
W H A T IS A
M ILLE N N IA L SP O R T S F A N ?
1981 1996
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CH A R A CT E R IST ICS O F A
M ILLE N N IA L SP O R T S F A N S
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JUAN MATA RIO FERDINAND DELE ALLI SERGIO AGUERO
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T H E R E CIP E
F O R SUCCE SS
10
W A YS T O E N G A G E
M ILLE N N IA L SP O R T S F A N S
01
UN IQUE SO CIA L
T O N E O F VO ICE
YOUR SOCIAL TONE OF VOICE

§ STAND OUT

§ BE RELATEABLE

§ CREATE FAMILIARITY

§ BUILD TRUST
YOUR SOCIAL TONE OF VOICE
02
T IM IN G IS
E VE R YT H IN G
TIMING IS EVERYTHING

§ CONVENIENCE IS KEY

§ BE RELIABLE

§ JOIN CONVERSATION

§ CAPTURE THE MOMENT

TIMING IS EVERYTHING
03
IN T E R A CT W IT H
YO UR A UDIE N CE
INTERACT WITH YOUR AUDIENCE

§ ALLOW INVOLVEMENT

§ SHARE THEIR VOICE

§ REWARD WHERE POSSIBLE

§ BUILD A RELATIONSHIP
INTERACT WITH YOUR AUDIENCE
04
CA P T UR E
A T T E N T IO N QUICKLY
CAPTURE AUDIENCE ATTENTION QUICKLY

§ KEEP CONTENT VISUAL

§ THE 2 SECOND RULE

§ ENGAGING THUMBNAILS

§ CUT THROUGH THE NOISE

CAPTURE AUDIENCE ATTENTION QUICKLY
05
E N CO UR A G E USE R
G E N E R A T E D CO N T E N T
ENCOURAGE USER GENERATED CONTENT

§ PROVIDE EXPOSURE

§ HOST EXCLUSIVE CONTENT

§ USE INCENTIVES

§ DEVELOP BRAND ADVOCATES

ENCOURAGE USER GENERATED CONTENT
06
A VO ID T H E USE O F
T R A DIT IO N A L A DVE R T ISIN G
AVOID THE USE OF TRADITIONAL ADVERTISING

§ CREATIVE EXECUTION

§ SEAMLESS INTEGRATION

§ HIGH AUTHENTICITY

§ RELEVANCY OF ADS
AVOID THE USE OF TRADITIONAL ADVERTISING
07
TH E FEA R
O F M ISSIN G O UT
THE FEAR OF MISSING OUT

§ CREATE URGENCY

§ UTILISE EXCLUSIVITY

§ USE SOCIAL PROOFING

§ INCREASE DESIRABILITY
THE FEAR OF MISSING OUT
08
USE A LL SO CIA L
P LA T F O R M S DIF F E R E N T LY
USE ALL SOCIAL PLATFORMS DIFFERENTLY

§ UNDERSTAND EACH PLATFORM

§ MULTI-PLATFORM APPROACH

§ USE SOCIAL ANALYTICS

§ UNDERSTAND YOUR AUDIENCE

USE ALL SOCIAL PLATFORMS DIFFERENTLY
09
SH O W CA SE
YO UR VA LUE S
SHOWCASE YOUR VALUES

§ BE RESPONSIBLE

§ USE YOUR PLATFORM

§ CREATE INITIATIVES

§ SHOW YOU CARE

SHOWCASE YOUR VALUES
10
BE W ILLIN G
T O IN N O VA T E
BE WILLING TO INNOVATE

§ BE FIRST

§ BE FEARLESS

§ BE ADAPTIVE

§ BE EVER-CHANGING
BE WILLING TO INNOVATE
SUM M A R Y
01 UNIQUE SOCIAL TONE OF VOICE
02 TIMING IS EVERYTHING
03 INTERACT WITH YOUR AUDIENCE
04 CAPTURE ATTENTION QUICKLY
05 ENCOURAGE USER-GENERATED CONTENT
06 AVOID THE USE OF TRADITIONAL MARKETING
07 THE FEAR OF MISSING OUT
08 USE ALL SOCIAL PLATFORMS DIFFERENTLY
09 SHOWCASE YOUR VALUES
10 BE WILLING TO INNOVATE
T H A N K YO U

NICK SPEAKMAN
@_NICK