SAP Data Hub Journey for

BASF Advanced Business Analytics

Frank Strohmaier, BASF SE
Andreas Wesselmann, SAP SE
SESSION CODE: 11873
Enterprise data landscapes are growing increasingly complex

Proliferating Enterprise Cloud Mobile

Data Lakes Applications Storage Apps
ERP, CRM, HR
Multiple EDWs, Cloud
Data and
Data Marts Apps
BI and Data systems of
Master Data 3rd Party Visualization Partners,
Management Data Customers

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Challenges
Overcoming silos, complexity to drive better operations and insight

Missing Link Lack of Limited Tools =

Enterprise High Effort
between Big Data and
Enterprise Data Readiness
to productize complex data
of Big Data solutions scenarios across data landscape

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SAP Data Hub
Unifying Data Silos

SAP Data Hub

SAP Data Discovery & Processing

SAP BW/4HANA HANA Pipelines Runtime Hadoop
based on
SAP
Orchestration & Vora
SAP S/4HANA Cloud Storages
Monitoring

Enterprise Apps Ingestion & Integration ML, Predictive,…

Enterprise Systems Distributed Data Systems

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SAP HANA Data Management Suite Vision

SAP HANA Data Management Suite is

the optimal data platform for the
Intelligent Enterprise.
It enables development of enterprise
class applications, analytics, and
application integration for a multi-cloud
and hybrid world.
We accomplish this with an open
solution suite that orchestrates and
manages enterprise class and
business process data in a highly
secure and governed data platform.

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The Intelligent Enterprise

THE INTELLIGENT ENTERPRISE features 3 Digital Core People

Manufacturing
KEY COMPONENTS: & Supply Chain Engagement

Network & Spend

Customer Management
Experience

Intelligent
1 Intelligent Enterprise Suite Enterprise
Suite

Intelligent Systems
2 Intelligent Systems

AI/ML | IoT | Analytics

3 Digital Platform

Digital
Platform

Data Cloud
Management Platform
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SAP Data Hub – Architecture Overview

Connected Systems

SAP S/4HANA
Metadata Self-service Pipeline Data Access API
Management Data Preparation Development Workflows Governance Access
SAP BW/4HANA
Distributed Runtime Data Pipelines Applications Services
Scripting Built-in Scheduling Profiling & SAP Cloud Applications
Relational Time-Series
(JS, Python) Connectors Sampling

Graph Document Templates

Custom Metadata Data SAP HANA
Operators Catalog Discovery (incl. SAP HANA DBaaS)
SAP VORA Engines Flow-based Applications Data Control Plane
Hadoop
(incl. Altiscale)
SAP Data Hub System Management (based on SAP HANA)
User & Access Content Lifecycle Cluster
Diagnostics
SAP Data Services
Multi-Tenancy
Management Management Management

SAP LT Replication Server

Cloud Infrastructure
AWS, Azure, GCP, SAP CP, Private Cloud
Open connectivity for 3rd party &
Infrastructure Infrastructure Distributed Managed open source
Account SLAs Storage Kubernetes

© 2018 SAP SE or an SAP affiliate company. All rights reserved. * The diagram represents the upcoming SAP Data Hub version 2 9
SAP Data Hub Pipelines at BASF
Advanced Business Analytics
 BASF – We create chemistry

◼ Our chemistry is used in almost all industries

◼ We combine economic success, social

responsibility and environmental protection

◼ Sales 2017: €64,457 million

◼ EBIT 2017: €8,522 million

◼ Employees (as of December 31, 2017): 115,490

◼ 6 Verbund sites and 347 other production sites

11 BASF Advanced Business Analytics

Advanced Business Analytics
Leveraging analytics, technology & data

▪ All business areas produce new data with high

volume, velocity and variety
▪ Advancements in technology and methodology
allow linkage and analysis of so far unused
information up to real time
▪ 72% of chemical companies value analytics
and big data among the top three
technologies with the most potential to
overall ROI
(GE & Accenture, Industrial Industry Insights Report for 2015)

12 BASF Advanced Business Analytics

Advanced Business Analytics
Our key factors for success

Leading edge skills All in one:

and technologies Big Data, Information
Technologies, Mathematical
Inter- Modeling and Methods
Advanced
disciplinary

Agile and
Innovative
Fast
Acting proactively
with a strong
Ability to react and explorative character
adjust quickly

13 BASF Advanced Business Analytics

 Customer Churn Prediction with SAP Data Hub Pipelines
Architecture
Analytical
Train Model Pipelines Serve Model Pipelines Tools
- Read + prepare data from connected system
- Fit and deploy ML-models in Repository
- Consume ML-models from Repository
- Expose predicition services via REST endpoint and WebUI

OCEAN_SALES_ORDERS_ALL_MASTER_CA

Pipeline Engine Pipeline Engine

Pipeline ML Models [Executor 1] [Executor N]
Repository
Pipeline
Pipelines (Graphs) Operator 1 Operator 3
Engine Operators
Docker Files
Operator 2 Operator 4
Models

Kubernetes

14 BASF Advanced Business Analytics

 Customer Churn Prediction with SAP Data Hub Pipelines
Modularity / Extensibility

 Re-use Pipelines for different scenarios by

exchanging operators
 Run any number of Pipeline instances in
parallel for scalability

15 BASF Advanced Business Analytics

 Customer Churn Prediction with SAP Data Hub Pipelines
Modularity / Extensibility

 Embed any code or library into custom operators,

e.g. Python Pandas, Lifetimes or R BTYD
 Store operators in repository for re-use in other
pipelines or scenarios

16 BASF Advanced Business Analytics

Customer Churn Rate Prediction Pipeline
R / BTYD

BASF Advanced Business Analytics

Demo
SAP Data Hub
Benefits

1 Accelerate and scale

your data projects 3 Build agile, data-driven
applications

2 Gain fast, relevant

business insights 4 Enterprise visibility
and governance

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