Beer Market Analysis

Beer Market Analysis, Market Size, Application Analysis, Regional
Outlook, Competitive Strategies And Forecasts, 2015 To 2022
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Beer Market Analysis and Segment Forecasts to 2022
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REPORT SAMPLE
Market Outlook
• Include market variables such as:
• Drivers & Restraints
• Value Chain Analysis
• Key Growth Oppurtunities
• Impact Analysis of these variables on market growth
• Use of anlaystical Tools such as Porter's Five Forces of Analysis &
PESTEL to represent the market dynamics
Segment Outlook
• Multiple chapters encompassing market estimates, forecasts &
CAGR of pertinent market segments (namely application,
technology, end-use, product categories etc.)
• Associated product or market devlopments and associated trend
anlaysis
• Regional and country level estimates and forecasts each segment
Compeititive Landscape
• This section of the report talk about the compeition amongst the
suppliers in the market and provide clear understanding of the top
companies prevelant in the market. The segments listed are:
• Market Share Analysis
• Vendor Landscape
• Compeitive Environment
• Four Quadrant Positioining
Company Profiles
• Company profiles of all major market participants analyzed using
attributes such as comapy ovreview, financial performance,
startegy undertakings and product portfolio.

Chapter 1 Methodology and Scope

1.1 Research methodology
We implement a mix of primary and secondary research for our market estimate and forecast.
Secondary research forms the initial phase of our study, where we conducted extensive data
mining, referring to verified data sources such as independent studies, government and
regulatory published material, technical journals, trade magazines and paid data sources. This
forms the basis of our estimates.
For forecasting, the following parameters were considered,
 Market drivers and restraints, along with their current and expected impact
 Technological scenario and expected developments
 End-use industry trends and dynamics
 Trends in consumer behavior
We assigned weights to these parameters and have quantified their market impact using
weighted average analysis, to derive an expected market growth rate.
All our estimates and forecasts were verified through exhaustive primary research with Key
Industry Participants (KIPs) which typically include,
 Market leading companies

 Raw material manufacturers
 System integrators
The key objectives of primary research are as follows,
 To validate our data in terms of accuracy and acceptability

 To gain an insight in to the current market and future expectations
1.2 Research scope and assumptions
The report provides market value for base year 2014 and a yearly forecast to revenue (USD
Billion). Market for each application and end-use has been provided on a regional basis for the
above mentioned forecast period.

Key industry dynamics, regulatory scenario, major technological trends and application markets
were evaluated to understand their impact on demand for the forecast period. Growth rates
have been estimated using correlation, regression and time-series analysis.
We have used a bottom-up approach for market sizing, analyzing key regional markets,
dynamics and trends for various end-uses. Regional market has been estimated by integrating
regional markets. All market estimates and industry analysis have been validated through
exhaustive primary research with key industry participants and consumers.
Assumptions while estimating and forecasting global plastic additives market:
 We have profiled key manufacturers and suppliers in the market

 Prices have been derived using actual quotes from distributors, vendors and suppliers in
the market
 We have included only the key product and application segments in order to keep the
scope of the report to manageable proportion
 Numbers may not add up due to rounding off
 Inflation has not been considered while forecasting the market
 North America consists of the U.S., Canada and Mexico
 Europe includes Western Europe, Central & Eastern Europe along with CIS countries
 Asia Pacific consists of Central, South and East Asia along with Pacific nations
 LAMEA includes Latin America, Middle East and Africa
1.3 List of data sources
Some of the secondary sources used for this report include but are not limited to:
 American Craft Beer Journal

 Trading Economics Association
 Medical Daily Magazine
 U.S. FDA (Food & Drug Administration)
 National Brewer’s Association
 Farm & Food Care Magazine
 Wine & Beer Magazine
 Beverage Daily Magazine

Chapter 2 Executive Summary

TABLE 1 Beer- Industry Summary & Key Buying Criteria
Market Revenue 2012 2014 2022

2012 - 2022
Revenue: USD 412.5 Billion Revenue: USD 446.3 Billion Revenue: USD 485.2 Billion
Packaging 2014 2022
Canned 52.9% 54.9%
Market Revenue
Bottled 33.1% 32.3%
Draught 14.0% 12.8%
Market summary Growing craft beer market and increasing consumer disposable income is expected to drive
growth over the forecast period. High growth potential markets such as China, India, Brazil and
Mexico promise opportunities for market participants owing to transitioning lifestyles and
increasing urbanization
 High demand for locally produced strong beers

 Product and packaging innovation
 High growth potential in emerging markets
PESTEL Analysis The global beer market is characterized by growing demand for innovative flavors and strong
alcohols for direct consumption. Increasing beer demand from niche applications such as
cosmetics and pesticides is likely to boost demand. Increasing R&D efforts for development of
low cost production technologies and innovative beer products is expected to provide growth
opportunities over the forecast period. The industry is governed by various regulatory and
environmental agencies which are aimed at reducing alcohol consumption and associated
adversities on the environment and human health.
Key buying criteria  Strong R&D and product innovation
 Increasing willingness to purchase sustainably packaged products
 Shift in production towards Asian markets
Source: Craft Beer Journal, Serious Eats Magazine, Business Insider Magazine, Watch Dog Blog, Grand View Research

Rising direct beer consumption and demand from various end-use industries such food and
beverage, cosmetics, agriculture and pharmaceuticals is expected to drive the global market
growth over the forecast period. Increasing requirement for innovative flavors and unique craft
beers is expected to strengthen the growth trend over the forecast period.
TABLE 2 Global beer market estimates, 2012 – 2014, (USD Billion)

2012 2013 2014
Revenue (USD Million) xx xx 485.2
TABLE 3 Global beer market estimates & forecasts, 2015 – 2022, (USD Billion)
CAGR
2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
Revenue
xx xx xx xx xx xx xx xx xx%
(USD Million)
Expanding end-use industries coupled with rising consumer personal income in emerging
markets such as China, India and Brazil is expected to be a major driving factor for the global
industry growth. The global industry is characterized by increasing regulatory intervention by
agencies such as EPA, TTB, FDA and EU regarding alcohol production and consumption. Other
agencies and local bodies are also actively involved in controlling teen alcohol exposure and
promoting ‘drink responsibly’ campaigns; the same regulations also have a huge impact on beer
production and its demand.

TABLE 4 Global beer market revenue estimates by region, 2012 – 2014, (USD
Billion)
Region 2012 2013 2014
North America xx xx xx
Europe xx xx xx
APAC xx xx xx
LAMEA xx xx xx
Total xx xx xx
TABLE 5 Global beer market revenue estimates by region, 2015-2022, (USD Billion)
CAGR
Region 2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
North America xx xx xx xx xx xx xx xx xx%
Europe xx xx xx xx xx xx xx xx xx%
Asia Pacific xx xx xx xx xx xx xx xx xx%
LAMEA xx xx xx xx xx xx xx xx xx%
Total xx xx xx xx xx xx xx xx xx%

Chapter 3 Beer Industry Outlook

3.1 Market segmentation
FIG. 1 Global beer market segmentation
Beer Market
Product Production Category Packaging Region
• North America
• Premium • Canned Beer
• Light Beer • Macro Brewery • Europe
• Super Premium • Bottled Beer
• Strong Beer • Micro Brewery • Asia Pacific
• Normal • Draught Beer
• LAMEA
We have estimated the beer market by segmenting it on five levels including product,
production, category, packaging and region. On the basis of product, the beer market is
segmented as light and strong beer. Light beers include pale ale, amber ale, steam beer, ice
lager and other beers with low-alcoholic content of only xx% abv (alcohol by volume). Strong
beers on the other hand are generally above xx% abv and can reach beyond xx% abv as per
the current record held by Ghost Deer of BrewDog Brewery.
On the basis of production, the market is segmented into macro and micro-breweries,
depending upon the volume of beer produced. Micros produce less than 6 million barrels/year
while macros produce greater volumes. Beer categories include premium, super premium and
normal beer depending upon abv, quality and price. Super premium is rare, imported beer,
which is highly overpriced due to excessive excise and custom duties levied and generally
distributed to a limited audience.

Segmentation on the basis of packaging includes canned, bottled and draught beer. Draught
beer is mostly provided in bars & pubs by pressuring beer flow with Nitrogen or CO2. Regional
segmentation includes North America, Europe, Asia Pacific and LAMEA (Latin America, Middle
East & Africa).
3.2 Market size and growth prospects, 2012 - 2022
Global beer market valuation was USD xx billion in 2014 and is expected to reach USD xx
billion by 2022, growing at a CAGR of xx% over the forecast period. Socio-cultural changes in
emerging markets across Asia Pacific as well as rising number of women drinkers is a vital
determinant for the global industry. Increasing adoption of premium and super premium beer
brands to portray social status is also expected to generate high global demand. Rising demand
for craft beer owing to increasing consumer awareness regarding local food coupled with a
transition in lifestyles is also expected to complement market growth.
FIG. 2 Global beer market revenue estimates and forecast, 2012 – 2022, (USD Billion)
800.0
700.0
600.0
500.0
400.0
300.0
200.0
100.0
-
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Emerging markets of Asia and Latin America such as China, India and Brazil are registering
improved economic conditions which are leading to increased food & beverage spending. Rising
demand for exotic flavors and unique beverages has also contributed to the development of
micro-breweries that provide innovative craft beers to highly interested consumers.

3.3 Beer value chain analysis
Value chain of the beer market includes various stakeholders such as raw material suppliers,
manufacturers of various beer brands, distributors and retailers. Major companies
manufacturing beer include Anheuser Busch InBev SA, SABMiller PLC, Heineken N.V.,
Carlsberg Group, China Resource Snow Breweries Ltd. (CR Snow), Pabst Brewing CO,
Tsingtao Brewery Co. Ltd, Asahi Breweries Ltd., D.G. Yuengling & Sons Inc. and Boston Beer
Company.
FIG. 3 Beer value chain analysis
Beer
Raw Materials Enhancing Agents Beer Distributors
•Hops •Lager
•Clarifying Agents •Pale Ale End-Users
Cereal Grains &
(Finings) •Stout
Fermentation
•Glycerol •Mild
Yeast
monostearate •Wheat
•Honey •Lambic •Cosmetics
•Agriculture
•Food & Beverage
•Pharmaceuticals
•Brew •Others
•Hopsteiner •Anheuser Busch
International
•Black Hops Inbev SA
•Lallemand
•Barth-Haas •SABmiller PLC
•Ohly
•Nalco Co. •Heineken N.V.
•White Labs
•Kwik •Carlsberg Group
•The Yeast Bay
High level of integration by breweries such as

SABmiller & Carlsberg
Multinational chemical companies such as AB InBev, Carlsberg, Heineken and SABMiller are
integrated throughout the value chain from raw material manufacturing to beer brewing. These
companies have the advantage of captive raw material consumption to produce beer and further
distribute it for consumption to end-users.

3.4 Regulatory framework
Global beer industry is regulated by various agencies with policies & regulations ranging from
environmental to economical. Major regulatory policymakers that command industry dynamics
include U.S. TTB (Alcohol and Tobacco Tax and Trade Bureau), FDA (Food & drug
Administration), U.S. EPA (Environmental Protection Agency), European Union, Legal Drinking
Age Limits by country, drunk driving laws, taxation laws and other duties.
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.
3.5 Beer market dynamics
FIG. 4 Beer market dynamics
Technology trends
• Production of ‘vegan’ beers using zero

animal extracts as f inings/clarif ying
agents
• Increasing innovations in packaging
technology such as LED & UV bottles,
aluminium containers, The SUB (draught
beer containers) & 360 End (open top
cans)
• Lower alcohol content & higher acidic
Raw material trends content in IPA beers and other beers Regulatory trends
• Basic ingredients revolutionized owing to • Regulatory policies implemented by the

introduction of f ruity & citrus hops such as TTB (Alcohol and Tobacco Tax and
Mosaic, Azacca and Equinox Trade Bureau) aim at approving &
• Increasing demand for grain-based controlling breweries, labeling and home-
ethanol expected to restrict f eed grain brewing activities
supply for beer brewing & increase end- Beer Market • U.S. Government taxation regulations
product prices also apply to all breweries across the
• Emergence of craft & micro-breweries led nation
to increased supply in recent years, • Drinking age restrictions & craf t brewing
however stringent regulations may aff ect regulations are also expected to hamper
raw material pricing over the forecast the industry
period
Application trends
• Growing demand f or sour and light ales in

the industry with rich earthy f lavors
• Rising demand for beer in niche
applications such as cosmetics and
pharmaceuticals
• Development of innovative and exotic
f lavors such as spicy beers and f ruity
beers likely to boost consumption
• Increasing health concerns leading to
beer substitution with craf t sodas, tonic
water & non-alcoholic beverages

Beer market dynamics are heavily dependent on alcohol consumption regulations as well as
beer manufacturing technologies and raw materials used. Hence, regulatory policies regarding
alcohol production, distribution and consumption coupled with increasing health concerns are
expected to challenge industry growth. However, the market is expected to undergo massive
changes in terms of development with shifting trend towards developing innovative flavors and
brewing processes. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
3.5.1 Market driver analysis
2014-16 2016-18 2018-20 2020-22

Market Drivers
Impact
Growing craft beer market
Rising consumer disposable income and

transitioning lifestyles
Source: Fortune, Craft Brewing Business Magazine, Los Angeles Times, NIAAA, EU-CNAPA, Grand View Research
3.5.1.1 Grow ing craft beer market
The Brewer’s Association defines a craft brewery as, “A small, independent and traditional
brewery”. The ‘small’ denotes an annual production of xx million barrels of beer or less
(approximately xx % of U.S. annual beer sales). Beer production is attributed to the rules of
alternating proprietorships.
‘Independent’ denotes that less than 25% of the craft brewery is owned or controlled (or
equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft
brewer and ‘traditional’ means a brewer that has a majority of its total beverage alcohol volume
in beers whose flavor derives from traditional or innovative brewing ingredients and their
fermentation. Flavored malt beverages (FMBs) are not considered beers as per this definition.
Regional craft brewery production stood at xx million barrels in 2008 which rose to xx million
barrels in 2010. The overall regional production from craft breweries is currently at xx million
barrels while the production from Microbreweries is xx million barrels.

FIG. 5 U.S. Craft Beers Production Volume, 2004-2014, (1000 Barrels)
20000
18000
16000
14000
12000
10000
8000
6000
4000
2000
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Regional Craft Breweries Microbreweries Brewpubs Contract Brewing Companies
Source: National Brewer’s Association, Grand View Research
3.5.2 Market restraint analysis
2014-16 2016-18 2018-20 2020-22

Market Drivers
Impact
Heavy taxation and stringent regulations
3.5.2.1 Heavy taxation and stringent regulations
Alcohol being largely used for direct consumption is subject to several stringent regulations
regarding its production, distribution and consumption as well. Breweries have to comply with
numerous governmental and federal regulations regarding harvest, processing and distribution
of beer. Major bodies such as the U.S. FDA (Food & drug Administration), U.S. TTB (Alcohol
and Tobacco Tax and Trade Bureau), U.S. EPA (Environmental Protection Agency), European
Union control and regulate overall market dynamics. Other restrictions include legal drinking age
limits by country, drunken driving laws coupled with taxation laws and other duties.

The U.S. FDA has introduced the Food Safety Modernization Act (FSMA) which requires
brewers or distillers who sell their spent grains to farmers to use as animal food to follow current
good manufacturing practice regulations (GMPs) in order to help prevent contamination of
animal feed. The Federal Alcohol Administration Act has also been issued as a final guide to
help manufacturers in labeling bottled or otherwise packaged beers that are subject to FDA’s
labeling laws and regulations. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
3.6 Key opportunities prioritized
FIG. 6 Key opportunities prioritized
Growth Rate
(High)
Penetration Penetration
(Low) (High)
Growth Rate
(Low)
Can Glass Bottle Draught
Beer cans have witnessed highest market penetration in recent years owing to high consumer
preference for lightweight, convenient, pressurized and non-breakable beer containers.
Manufacturers have also increasingly turned to aluminum cans owing to lower cost of
production, wide availability, energy efficiency and easy recycling processes. Beer remains cold
and frothy; it is also easily mobile in these cans, facilitating transportation over longer distances.

3.7 Beer Industry – Company Market Share Analysis
FIG. 7 Company Market Share, 2014
5.0% 2.0% 0.6%

6.1%
29.3%
8.4%
8.8%
10.0%
15.8%
14.2%
Anheuser Busch Inbev SA SABmiller PLC Heineken N.V.

Carlsberg Group CR Snow Pabst Brewing CO
Molson Coors Brewing Co. Tsingtao Brewery Co. Ltd Asahi Breweries Ltd.
Others
The global beer industry is largely dominated by major firm such as Anheuser Busch (AB) Inbev
SA, SABMiller PLC, Heineken N.V. and Carlsberg Group that together occupy around xx% of
overall market share in 2014. AB Inbev was the largest player with over xx million hectoliters of
production in 2014. The company is responsible for developing renowned beer brands such as
Budweiser, Bud Light, Beck’s, Skol, and Stella Artois among others. The company occupied
over xx% share in 2014 and is increasingly indulging in numerous strategic alliances with other
major players such as SABMiller to increase its global market presence and extend its existing
product portfolio.

3.8 Industry Analysis – Porter’s
FIG. 8 Industry Analysis - Porter’s analysis
Threat of new entrants 4
The beer industry is currently concentrated in the

hands of major players that occupy over 80%
market share in 2014. These companies have
also integrated across the value chain to source
inexpensive raw materials and enjoy economies
of scale as well as extensive distribution
networks. Entry for new participants is harder
owing to high capital costs, technological &
licensing restrictions. Microbreweries & craft
breweries are gaining popularity owing to emerge
of ‘beer locavore’. However, threat of new
entrants is expected to remain moderate over the
forecast period.
Supplier power 3 Industry rivalry 8 Buyer power 7
Basic ingredients required for brewing are easily Industry rivalry is moderately high owing to Governmental regulations restrict direct sale of
obtained from a variety of farmers. Hence, presence of numerous major competitors in the beer to consumers. Thus distributors such as
companies face low switching costs to obtain beer market. Most top companies are equivalent retailers and restaurants have considerable
feed grains. Hop production has also increased in terms of size & power, constantly battling to bargaining power as compared to consumers.
after the downturn in 2006. Additionally, major increase their market share. AB Inbev is the only Increasing consumer interest in craft beer,
breweries have integrated along the value chain exception that controls a major portion of the growing health concerns and overall shift in trend
to source their own raw materials, lowering global market owing to immense sales volume. away from traditional beer is likely to increase
production costs. Feed grains, hops & related Many beer manufacturers also have high buyer power over the forecast period. Recent
commodities also benefit largely from beer sales, strategic stakes in the industry, compelling them economic situations have forced brewers to adapt
thus lowering overall bargaining power of to perform well. Low switching costs have also & lower prices or innovate to retain market share.
suppliers. made the overall environment highly competitive. Differentiated products and strong brand loyalty
also reduce bargaining power for buyers.
Threat of substitutes 8
Threat of substitution is high owing to low

switching costs and multiple product choices
such as wine, spirits, cider. Other non-alcoholic
beverages could also erode beer market share
owing to increasing consumer awareness
regarding. Shift in trend towards vegan and low
alcoholic beers is also expected to reduce current
market share for traditional breweries. Aggressive
promotional activities for wine and spirits
consumption as well as perceived notion of
higher exotic flavor and health benefits is likely to
erode beer market share.
4 – 6 ---> 7 – 10 --->
1 – 3 ---> Weak
Medium market Strong market
market forces
forces forces

3.9 Beer PESTEL analysis
FIG. 9 Global beer PESTEL analysis
Political Economic
 Increasing concerns regarding drunk driving & under-age alcohol  High economic growth in emerging economies such as China, India,
consumption has led to development of stringent rules that beer Brazil and Mexico have fostered food & beverage sales
manufacturers must adhere to in each country
 Manufacturers compelled to lobby aggressively for passage of  Planned expansions in African sub-continent by major players such as
favourable legislations in beer trade and production AB Inbev & SABmiller owing to high untapped potential in emerging
markets
 M&A of smaller companies by AB Inbev & SABmiller led to anti-trust
issues in the U.S.
Social Technological
 Rising social acceptance of beer as a drink and rising disposable  Development of advanced technologies to improve brewing process,
income in emerging economies yield, quality of cultivated ingredients and harvesting process expected
 Growing preference for exotic flavors (spicy & fruity beer) and to complement market growth
increasing addition of hops to increase ‘sour taste’  Increasing adoption of IT services to improve production & distribution
 Rising demand for craft beers and locavore (locally produced beer) by major players such as Heineken.
Legal Environmental
 TTB 27 U.S.C. (Intoxicating Liquors) Chapter 8 – Federal Alcohol  Restrictions on recycling waste from beer packaging products such as
AdministrationAct (FAA) & 26 U.S.C. (Internal Revenue Code) Chapter plastic, paper, glass, aluminum and cardboard
51 – Distilled Spirits, Wines, and Beer regulating beer production &
distribution in the U.S.  Rising concerns regarding water conservation & treatment leading to
adoption of Bio-Energy Recovery Systems (BERS)
 Other alcohol and tax policies implemented by EU, FSSAI, WHO &
others in global nations  Energy management by utilizing renewable resources and optimizing
existing resources
Summary
The global beer market is characterized by growing demand for innovative flavors in alcoholic products and increased food & beverage
spending in emerging economies. Innovation in beer production to improve cultivation, production and fermentation processes as well as
taste and shelf life of end-products, is expected to provide growth opportunities over the forecast period. The industry is governed by
various regulatory and environmental agencies which are aimed at reducing adverse effects of alcohol & non-degradable packaging
products on human health and the environment respectively.

Chapter 4 Beer Product Outlook

4.1 Global beer market share by product, 2014 & 2022
FIG. 10 Global beer market share by product, 2014 & 2022
2014 2022
31.3%
33.4%
66.6% 68.7%
Light Beer Strong Beer Light Beer Strong Beer
4.2 Light Beer
4.2.1 Light Beer market estimates and forecasts , 2012 - 2022

TABLE 6 Light Beer market estimates, 2012 – 2014, (USD Billion)
2012 2013 2014
Revenue (USD Billion) xx xx xx
TABLE 7 Light Beer market estimates and forecasts, 2015 – 2022, (USD Billion)
CAGR
2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
Revenue
(USD Billion)

4.2.2 Light beer market estimates and forecasts by region , 2012 -

2022
TABLE 8 Light beer market revenue estimates by region, 2012 – 2014, (USD Billion)
Region 2012 2013 2014
Europe xx xx xx
Asia Pacific xx xx xx
LAMEA xx xx xx
Total xx xx xx
TABLE 9 Light beer market revenue estimates and forecasts by region, 2015 – 2022,
(USD Billion)
CAGR
Region 2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
In terms of revenue, European light beer market was estimated at USD xx billion in 2014 and is
expected to reach USD xx billion by 2022, growing at a CAGR of xx% from 2015 to 2022. APAC
was the fastest growing region expected to witness growth at xx% CAGR from 2015 to 2022.
The regional market was valued at USD xx billion in 2014 and is expected to reach USD xx
billion by 2022.

Chapter 5 Beer Production Outlook

5.1 Global beer market share by production, 2014 & 2022
FIG. 11 Global beer market share by production, 2014 & 2022
2014 2022
16.7% 18.5%
81.5%
83.3%
Macro Micro Macro Micro
5.2 Macro Brewery
5.2.1 Macro brewery market estimates and forecasts , 2012 - 2022

TABLE 10 Macro brewery market estimates, 2012 – 2014, (USD Billion)
2012 2013 2014
TABLE 11 Macro brewery market estimates and forecasts, 2015 – 2022, (USD Billion)
CAGR
2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
Revenue
(USD Billion)
The segment is likely to witness growth mainly in emerging markets such as Asia Pacific and
LAMEA owing to expanding end-use industries such as cosmetics & pharmaceuticals, coupled
with increasing investments by major multinationals in countries such as India, China and Brazil.

5.2.2 Macro brewery market estimates and forecasts by region , 2012

- 2022
TABLE 12 Macro brewery market revenue estimates by region, 2012 – 2014, (USD
Billion)
Region 2012 2013 2014
Europe xx xx xx
LAMEA xx xx xx
Total xx xx 404.0
TABLE 13 Macro brewery market revenue estimates and forecasts by region, 2015 –
2022, (USD Billion)
CAGR
Region 2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)

Chapter 6 Beer Category Outlook

6.1 Global beer market share by category, 2014 & 2022
FIG. 12 Global beer market share by category, 2014 & 2022
2014 2022
36.1% 37.0%
42.1%
44.2%
19.7% 20.9%
Premium Super Premium Normal Premium Super Premium Normal
6.2 Premium Beer
6.2.1 Premium beer market estimat es and forecasts, 2012 - 2022

TABLE 14 Premium beer market estimates, 2012 – 2014, (USD Billion)
2012 2013 2014
TABLE 15 Premium beer market estimates and forecasts, 2015 – 2022, (USD Billion)
CAGR
2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
Revenue
(USD Billion)

Recent market drivers include a reduction in spending power mainly in developed economies
such as Europe, leading to greater premium beer sales since consumers seek higher perceived
value for money. Most beer consumers prefer spending higher amounts for better quality and
taste, which is offered by premium beers, especially during an economic downturn.
6.2.2 Premium beer market estimates and forecasts by region , 2012 -

2022
TABLE 16 Premium beer market revenue estimates by region, 2012 – 2014, (USD
Billion)
Region 2012 2013 2014
Europe xx xx xx
LAMEA xx xx xx
Total xx xx xx
TABLE 17 Premium beer market revenue estimates and forecasts by region, 2015 –
2022, (USD Billion)
CAGR
Region 2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
Global premium beer market witnessed high demand in developed economies such as Europe
and North America mainly owing to tightening consumer spending capacities in the U.S.,
Canada, France and Italy. However, rising standard of living and rapid urbanization have
contributed to highest demand in emerging nations such as China, India and Thailand.

Chapter 7 Beer Packaging Outlook

7.1 Global beer market share by packaging, 2014 & 2022
FIG. 13 Global beer market share by packaging, 2014 & 2022
2014 2022
14.0% 12.8%
52.9% 54.9%
32.3%
33.1%
Canned Bottled Draught Canned Bottled Draught
7.2 Canned Beer
7.2.1 Canned Beer market estimates and forecasts , 2012 - 2022

TABLE 18 Canned Beer market estimates, 2012 – 2014, (USD Billion)
2012 2013 2014
TABLE 19 Canned Beer market estimates and forecasts, 2015 – 2022, (USD Billion)
CAGR
2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
Revenue
xx xx xx xx xx xx xx xx 6.1%
(USD Billion)

The product is expected to witness high demand owing to higher product mobility, greater shelf
life owing to UV blocking ability and lesser storage space required in fridges or product display
shelves. Macro breweries often choose cans on account of greater economies of scale as
compared to glass, which is much heavier and requires more investment. The segment is also
likely to benefit from growing consumer awareness regarding safety and recyclability of
aluminum cans as compared to glass bottles.
7.2.2 Canned Beer market estimates and forecasts by region, 2012 -
2022
TABLE 20 Canned Beer market revenue estimates by region, 2012 – 2014, (USD
Billion)
Region 2012 2013 2014
Europe xx xx xx
LAMEA xx xx xx
Total xx xx xx
TABLE 21 Canned Beer market revenue estimates and forecasts by region, 2015 –
2022, (USD Billion)
CAGR
Region 2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
Global canned beer market witnessed highest demand in North America since most
multinational companies and regional craft breweries are increasingly opting for cans to
eliminate wastage, increase overall profit margins and promote efficiency.
.

Chapter 8 Beer Regional Outlook

8.1 Global beer market share by region, 2014 & 2022
FIG. 14 Global beer market share by region, 2014 & 2022
2014 2022
18.7% 19.1%
24.0%
25.4%
27.6%
29.5%
27.4%
28.4%
North America Europe North America Europe

APAC LAMEA APAC LAMEA
8.2 North America
8.2.1 North America beer market estimates and forecasts, 2012 -

2022
TABLE 22 North America beer market estimates, 2012 – 2014, (USD Billion)
2012 2013 2014
TABLE 23 North America beer market estimates and forecasts, 2015 – 2022, (USD
Billion)
CAGR
2015 2016 2017 2018 2019 2020 2021 2022
(2015-22)
Revenue
xx xx xx xx xx xx xx xx 4.8%
(USD Billion)

Rising beer consumption in the U.S., coupled with development of the craft beer industry is
likely to spur growth in the region. The market was worth USD xx billion in 2014 and is expected
to reach USD xx billion by 2022 at 4.8% CAGR over the forecast period. Increasing investment
in home-brewing and craft breweries owing to rising consumer interest in local food, or locally
sourced ingredients and products is likely to complement market growth.
8.2.2 North America beer market estimates and forecasts by product,

2012 - 2022
TABLE 24 North America beer market revenue estimates by product, 2012 – 2014,
(USD Billion)
Product 2012 2013 2014
Light Beer xx xx xx
Strong Beer xx xx xx
Total xx xx xx
TABLE 25 North America beer market revenue estimates and forecasts by product,
2015 – 2022, (USD Billion)
CAGR
Product 2015 2016 2017 2018 2019 2020 2021 2022 (2015-
22)
Light Beer xx xx xx xx xx xx xx xx xx%
Strong Beer xx xx xx xx xx xx xx xx xx%
8.2.3 North America beer market estimates and forecasts by

production, 2012 - 2022
TABLE 26 North America beer market volume estimates by production, 2012 – 2014,
(USD Billion)
Production 2012 2013 2014
Macro xx xx xx
Micro xx xx xx
Total xx xx xx

TABLE 27 North America beer market volume estimates and forecasts by

production, 2015 – 2022, (USD Billion)
CAGR
Production 2015 2016 2017 2018 2019 2020 2021 2022 (2015-
22)
Macro xx xx xx xx xx xx xx xx xx%
Micro xx xx xx xx xx xx xx xx xx%

category, 2012 - 2022
TABLE 28 North America beer market revenue estimates by category, 2012 – 2014,
(USD Billion)
Category 2012 2013 2014
Premium xx xx xx
Super Premium xx xx xx
Normal xx xx xx
Total xx xx xx
TABLE 29 North America beer market revenue estimates & forecasts by category,
2015 – 2022, (USD Billion)
CAGR
Category 2015 2016 2017 2018 2019 2020 2021 2022 (2015-
22)
Premium xx xx xx xx xx xx xx xx xx%
Super Premium xx xx xx xx xx xx xx xx xx%
Normal xx xx xx xx xx xx xx xx xx%


packaging, 2012 - 2022
TABLE 30 North America beer market revenue estimates by packaging, 2012 – 2014,
(USD Billion)
Category 2012 2013 2014
Canned xx xx xx
Bottled xx xx xx
Draught xx xx xx
Total xx xx xx
TABLE 31 North America beer market revenue estimates & forecasts by packaging,
2015 – 2022, (USD Billion)
CAGR
Category 2015 2016 2017 2018 2019 2020 2021 2022 (2015-
22)
Canned xx xx xx xx xx xx xx xx xx%
Bottled xx xx xx xx xx xx xx xx xx%
Draught xx xx xx xx xx xx xx xx xx%

Chapter 9 Competitive Landscape

9.1 Anheuser Busch InBev SA/NV
9.1.1 Compan y Overview

Anheuser Busch (AB) InBev was founded in 2008 via successive mergers of Interbrew from
Belgium, AmBev from Brazil, and Anheuser-Busch from the United States. The company
currently dominates the global beer industry with over 352.9 million hectoliters of beer produced
annually. The company is headquartered in Leuven, Belgium and is responsible for brewing
major brands such as Budweiser, Bud Light, Beck’s, Skol and Stella Artois. The company has
over 16 brands in its portfolio and employed over 155,000 people as of 2014 in over 25
countries. The company also owns Grupo Modelo, a Mexican brewer and founder owner of the
Corona brand of beers. Other acquisitions and strategic alliances include Oriental Brewery, Bud
Analytics Lab and SABMiller. The company produces around 352.9 million hectoliters annually.
9.1.2 Financial Performance
2013 2014
USD xx billion USD xx billion
9.1.3 Product Benchmarking

Product Application
International Brands
Budweiser
Corona
Stella Artois Direct consumption, food & beverage, cosmetics,

pharmaceuticals and nutraceuticals and others
Beck’s
Hoegaardan
Leffe

Local Brands
10 Barrel
Bass
Cass
Direct consumption, food & beverage, cosmetics,
pharmaceuticals and nutraceuticals
Elysian Brewing Co.
Jupiler
Shock Top
9.1.4 Strategic Initiatives
 In October 2015, AB InBev announced a successful bid to acquire its multinational

competitor SABMiller for around USD 104 billion
The final report will comprise profiles of the following companies:
9.2 SABMiller PLC
9.3 Heineken NV
9.4 Carlsberg Group
9.5 China Resources Snow Breweries Ltd. (CR Snow)
9.6 Asahi Breweries Ltd.
9.7 Tsingtao Brewery Co. Ltd.
9.8 Molson Coors Brewing Company
9.9 Beijing Yanjing Brewery

TABLE OF CONTENTS
Chapter 1 Methodology and Scope

1.1 Research methodology
1.2 Research scope and assumptions
1.3 List of data sources
Chapter 2 Executive Summary
Chapter 3 Beer Industry Outlook

3.1 Market segmentation
3.2 Market size and growth prospects, 2012 - 2022
3.3 Beer value chain analysis
3.4 Regulatory framework
3.5 Beer market dynamics
3.5.1 Market driver analysis
3.5.1.1 Growing craft beer market
3.5.1.2 Rising consumer disposable income & transitioning lifestyles
3.5.2 Market restraint analysis
3.5.2.1 Heavy taxation and stringent regulations
3.6 Key opportunities prioritized
3.7 Beer Industry – Company Market Share Analysis
3.8 Industry Analysis – Porter’s
3.9 Beer PESTEL analysis
Chapter 4 Beer Product Outlook

4.1 Global beer market share by product, 2014 & 2022
4.2 Light Beer
4.2.1 Light Beer market estimates and forecasts, 2012 - 2022
4.2.2 Light beer market estimates and forecasts by region, 2012 - 2022
4.3 Strong Beer
4.3.1 Strong beer market estimates and forecasts, 2012 - 2022
4.3.2 Strong beer market estimates and forecasts by region, 2012 - 2022
Chapter 5 Beer Production Outlook

5.1 Global beer market share by production, 2014 & 2022

5.2 Macro Brewery

5.2.1 Macro brewery market estimates and forecasts, 2012 - 2022
5.2.2 Macro brewery market estimates and forecasts by region, 2012 - 2022
5.3 Micro brewery
5.3.1 Micro brewery market estimates and forecasts, 2012 - 2022
5.3.2 Micro brewery market estimates and forecasts by region, 2012 - 2022
Chapter 6 Beer Category Outlook

6.1 Global beer market share by category, 2014 & 2022
6.2 Premium Beer
6.2.1 Premium beer market estimates and forecasts, 2012 - 2022
6.2.2 Premium beer market estimates and forecasts by region, 2012 - 2022
6.3 Super Premium Beer
6.3.1 Super premium beer market estimates and forecasts, 2012 - 2022
6.3.2 Super premium beer market estimates and forecasts by region, 2012 - 2022
6.4 Normal Beer
6.4.1 Normal beer market estimates and forecasts, 2012 - 2022
6.4.2 Normal beer market estimates and forecasts by region, 2012 - 2022
Chapter 7 Beer Packaging Outlook

7.1 Global beer market share by packaging, 2014 & 2022
7.2 Canned Beer
7.2.1 Canned Beer market estimates and forecasts, 2012 - 2022
7.2.2 Canned Beer market estimates and forecasts by region, 2012 - 2022
7.3 Bottled Beer
7.3.1 Bottled beer market estimates and forecasts, 2012 - 2022
7.3.2 Bottled beer market estimates and forecasts by region, 2012 - 2022
7.4 Draught Beer
7.4.1 Draught beer market estimates and forecasts, 2012 - 2022
7.4.2 Draught beer market estimates and forecasts by region, 2012 - 2022
Chapter 8 Beer Regional Outlook

8.1 Global beer market share by region, 2014 & 2022
8.2 North America
8.2.1 North America beer market estimates and forecasts, 2012 - 2022
8.2.2 North America beer market estimates and forecasts by product, 2012 - 2022

8.2.3 North America beer market estimates and forecasts by production, 2012 - 2022
8.2.4 North America beer market estimates and forecasts by category, 2012 - 2022
8.2.5 North America beer market estimates and forecasts by packaging, 2012 - 2022
8.3 Europe
8.3.1 Europe beer market estimates and forecasts, 2012 - 2022
8.3.2 Europe beer market estimates and forecasts by product, 2012 - 2022
8.3.3 Europe beer market estimates and forecasts by production, 2012 - 2022
8.3.4 Europe beer market estimates and forecasts by category, 2012 - 2022
8.3.5 Europe beer market estimates and forecasts by packaging, 2012 - 2022
8.4 Asia Pacific
8.4.1 Asia Pacific beer market estimates and forecasts, 2012 - 2022
8.4.2 Asia Pacific beer market estimates and forecasts by product, 2012 - 2022
8.4.3 Asia Pacific beer market estimates and forecasts by production, 2012 - 2022
8.4.4 Asia Pacific beer market estimates and forecasts by category, 2012 - 2022
8.4.5 Asia Pacific beer market estimates and forecasts by packaging, 2012 - 2022
8.5 Latin America, Middle East & Africa (LAMEA)
8.5.1 LAMEA beer market estimates and forecasts, 2012 - 2022
8.5.2 LAMEA beer market estimates and forecasts by product, 2012 - 2022
8.5.3 LAMEA beer market estimates and forecasts by production, 2012 - 2022
8.5.4 LAMEA beer market estimates and forecasts by category, 2012 - 2022
8.5.5 LAMEA beer market estimates and forecasts by packaging, 2012 - 2022
Chapter 9 Competitive Landscape

9.1 Anheuser Busch InBev SA/NV
9.1.1 Company Overview
9.3 Heineken NV
9.4 Carlsberg Group


9.5 China Resources Snow Breweries Ltd. (CR Snow)
9.6 Asahi Breweries Ltd.
9.7 Tsingtao Brewery Co. Ltd.
9.8 Molson Coors Brewing Company
9.9 Beijing Yanjing Brewery
List of Tables
TABLE 1 Beer- Industry Summary & Key Buying Criteria

TABLE 2 Global beer market estimates, 2012 – 2014, (USD Billion)
TABLE 3 Global beer market estimates & forecasts, 2015 – 2022, (USD Billion)
TABLE 4 Global beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 5 Global beer market revenue estimates by region, 2015-2022, (USD Billion)
TABLE 6 Global beer market revenue estimates by product, 2012 – 2014, (USD Billion)
TABLE 7 Global beer market revenue estimates by product, 2015-2022, (USD Billion)
TABLE 8 Global beer market revenue estimates by production, 2012 – 2014, (USD Billion)

TABLE 9 Global beer market volume estimates & forecasts by production, 2015 – 2022, (USD
Billion)
TABLE 10 Global beer market revenue estimates by category, 2012 – 2014, (USD Billion)
TABLE 11 Global beer market revenue estimates & forecasts by category, 2015 – 2022, (USD Billion)
TABLE 12 Global beer market revenue estimates by packaging, 2012 – 2014, (USD Billion)
TABLE 13 Global beer market revenue estimates & forecasts by product, 2015 – 2022, (USD Billion)
TABLE 14 Light Beer market estimates, 2012 – 2014, (USD Billion)
TABLE 15 Light Beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 16 Light beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 17 Light beer market revenue estimates and forecasts by region, 2015 – 2022, (USD Billion)
TABLE 18 Strong beer market estimates, 2012 – 2014, (USD Billion)
TABLE 19 Strong beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 20 Strong beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 21 Strong beer market revenue estimates and forecasts by region, 2015 – 2022, (USD Billion)
TABLE 22 Macro brewery market estimates, 2012 – 2014, (USD Billion)
TABLE 23 Macro brewery market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 24 Macro brewery market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 25 Macro brewery market revenue estimates and forecasts by region, 2015 – 2022, (USD
Billion)
TABLE 26 Micro brewery market estimates, 2012 – 2014, (USD Billion)
TABLE 27 Micro brewery market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 28 Micro brewery market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 29 Micro brewery market revenue estimates and forecasts by region, 2015 – 2022, (USD
Billion)
TABLE 30 Premium beer market estimates, 2012 – 2014, (USD Billion)
TABLE 31 Premium beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 32 Premium beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 33 Premium beer market revenue estimates and forecasts by region, 2015 – 2022, (USD
Billion)
TABLE 34 Super premium beer market estimates, 2012 – 2014, (USD Billion)
TABLE 35 Super premium beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 36 Super premium beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 37 Super premium beer market revenue estimates and forecasts by region, 2015 – 2022,
(USD Billion)
TABLE 38 Normal beer market estimates, 2012 – 2014, (USD Billion)
TABLE 39 Normal beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 40 Normal beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 41 Normal beer market revenue estimates and forecasts by region, 2015 – 2022, (USD
Billion)
TABLE 42 Canned Beer market estimates, 2012 – 2014, (USD Billion)

TABLE 43 Canned Beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 44 Canned Beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 45 Canned Beer market revenue estimates and forecasts by region, 2015 – 2022, (USD
Billion)
TABLE 46 Bottled beer market estimates, 2012 – 2014, (USD Billion)
TABLE 47 Bottled beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 48 Bottled beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 49 Bottled beer market revenue estimates and forecasts by region, 2015 – 2022, (USD Billion)
TABLE 50 Draught beer market estimates, 2012 – 2014, (USD Billion)
TABLE 51 Draught beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 52 Draught beer market revenue estimates by region, 2012 – 2014, (USD Billion)
TABLE 53 Draught beer market revenue estimates and forecasts by region, 2015 – 2022, (USD
Billion)
TABLE 54 North America beer market estimates, 2012 – 2014, (USD Billion)
TABLE 55 North America beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 56 North America beer market revenue estimates by product, 2012 – 2014, (USD Billion)
TABLE 57 North America beer market revenue estimates and forecasts by product, 2015 – 2022,
(USD Billion)
TABLE 58 North America beer market volume estimates by production, 2012 – 2014, (USD Billion)
TABLE 59 North America beer market volume estimates and forecasts by production, 2015 – 2022,
(USD Billion)
TABLE 60 North America beer market revenue estimates by category, 2012 – 2014, (USD Billion)
TABLE 61 North America beer market revenue estimates & forecasts by category, 2015 – 2022, (USD
Billion)
TABLE 62 North America beer market revenue estimates by packaging, 2012 – 2014, (USD Billion)
TABLE 63 North America beer market revenue estimates & forecasts by packaging, 2015 – 2022,
(USD Billion)
TABLE 64 Europe beer market estimates, 2012 – 2014, (USD Billion)
TABLE 65 Europe beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 66 Europe beer market revenue estimates by product, 2012 – 2014, (USD Billion)
TABLE 67 Europe beer market revenue estimates and forecasts by product, 2015 – 2022, (USD
Billion)
TABLE 68 Europe beer market volume estimates by production, 2012 – 2014, (USD Billion)
TABLE 69 Europe beer market volume estimates and forecasts by production, 2015 – 2022, (USD
Billion)
TABLE 70 Europe beer market revenue estimates by category, 2012 – 2014, (USD Billion)
TABLE 71 Europe beer market revenue estimates & forecasts by category, 2015 – 2022, (USD
Billion)
TABLE 72 Europe beer market revenue estimates by packaging, 2012 – 2014, (USD Billion)
TABLE 73 Europe beer market revenue estimates & forecasts by packaging, 2015 – 2022, (USD
Billion)

TABLE 74 Europe beer market estimates, 2012 – 2014, (USD Billion)

TABLE 75 Asia Pacific beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 76 Asia Pacific beer market revenue estimates by product, 2012 – 2014, (USD Billion)
TABLE 77 Asia Pacific beer market revenue estimates and forecasts by product, 2015 – 2022, (USD
Billion)
TABLE 78 Asia Pacific beer market volume estimates by production, 2012 – 2014, (USD Billion)
TABLE 79 Asia Pacific beer market volume estimates and forecasts by production, 2015 – 2022,
(USD Billion)
TABLE 80 Asia Pacific beer market revenue estimates by category, 2012 – 2014, (USD Billion)
TABLE 81 Asia Pacific beer market revenue estimates & forecasts by category, 2015 – 2022, (USD
Billion)
TABLE 82 Asia Pacific beer market revenue estimates by packaging, 2012 – 2014, (USD Billion)
TABLE 83 Asia Pacific beer market revenue estimates & forecasts by packaging, 2015 – 2022, (USD
Billion)
TABLE 84 LAMEA beer market estimates, 2012 – 2014, (USD Billion)
TABLE 85 LAMEA beer market estimates and forecasts, 2015 – 2022, (USD Billion)
TABLE 86 LAMEA beer market revenue estimates by product, 2012 – 2014, (USD Billion)
TABLE 87 LAMEA beer market revenue estimates and forecasts by product, 2015 – 2022, (USD
Billion)
TABLE 88 LAMEA beer market volume estimates by production, 2012 – 2014, (USD Billion)
TABLE 89 LAMEA beer market volume estimates and forecasts by production, 2015 – 2022, (USD
Billion)
TABLE 90 LAMEA beer market revenue estimates by category, 2012 – 2014, (USD Billion)
TABLE 91 LAMEA beer market revenue estimates & forecasts by category, 2015 – 2022, (USD
Billion)
TABLE 92 LAMEA beer market revenue estimates by packaging, 2012 – 2014, (USD Billion)
TABLE 93 LAMEA beer market revenue estimates & forecasts by packaging, 2015 – 2022, (USD
Billion)
List of Figures
FIG. 1 Global beer market segmentation

FIG. 2 Global beer market revenue estimates and forecast, 2012 – 2022, (USD Billion)
FIG. 3 Beer value chain analysis
FIG. 4 Beer market dynamics
FIG. 5 U.S. Craft Beers Sales, 2011-2014, (USD Billion)
FIG. 6 U.S. Craft Beers Production Volume, 2004-2014, (1000 Barrels)
FIG. 7 Rising consumer (personal) disposable income in major emerging markets, 2012-2014,
(Hundred Thousand)
FIG. 8 Per capita beer consumption in major emerging markets, 2010, (633 ml bottles)

FIG. 9 Key opportunities prioritized

FIG. 10 Company Market Share, 2014
FIG. 11 Industry Analysis - Porter’s analysis
FIG. 12 Global beer PESTEL analysis
FIG. 13 Global beer market share by product, 2014 & 2022
FIG. 14 Global beer market share by production, 2014 & 2022
FIG. 15 Global beer market share by category, 2014 & 2022
FIG. 16 Global beer market share by packaging, 2014 & 2022
FIG. 17 Global beer market share by region, 2014 & 2022

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Beer Market Analysis, Market Size, Application Analysis, Regional

Outlook, Competitive Strategies And Forecasts, 2015 To 2022

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Chapter 1 Methodology and Scope

For forecasting, the following parameters were considered,

 Market leading companies

The key objectives of primary research are as follows,

 To validate our data in terms of accuracy and acceptability

1.2 Research scope and assumptions

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Assumptions while estimating and forecasting global plastic additives market:

 We have profiled key manufacturers and suppliers in the market

1.3 List of data sources

 American Craft Beer Journal

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Chapter 2 Executive Summary

Market Revenue 2012 2014 2022

Packaging 2014 2022

Canned 52.9% 54.9%

Draught 14.0% 12.8%

 High demand for locally produced strong beers

©Grand View Research, Inc., USA. All Rights Reserved. Page | 8

TABLE 2 Global beer market estimates, 2012 – 2014, (USD Billion)

Revenue (USD Million) xx xx 485.2

©Grand View Research, Inc., USA. All Rights Reserved. Page | 9

North America xx xx xx xx xx xx xx xx xx%

Asia Pacific xx xx xx xx xx xx xx xx xx%

©Grand View Research, Inc., USA. All Rights Reserved. Page | 10

Chapter 3 Beer Industry Outlook

FIG. 1 Global beer market segmentation

Product Production Category Packaging Region

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3.2 Market size and growth prospects, 2012 - 2022

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3.3 Beer value chain analysis

FIG. 3 Beer value chain analysis

Raw Materials Enhancing Agents Beer Distributors

High level of integration by breweries such as

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3.4 Regulatory framework

3.5 Beer market dynamics

FIG. 4 Beer market dynamics

• Production of ‘vegan’ beers using zero

• Basic ingredients revolutionized owing to • Regulatory policies implemented by the

• Growing demand f or sour and light ales in

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3.5.1 Market driver analysis

2014-16 2016-18 2018-20 2020-22

Growing craft beer market

Rising consumer disposable income and

3.5.1.1 Grow ing craft beer market