Branding Guidelines

CONTENTS
1.0 Overview
1.1 Letter from CEO
1.2 ZIGZ Brand Strategy
1.3 Branding Guidelines

2.0 Logo
2.1 Brand Logo
2.2 Logo Versions
2.3 Incorrect Use of Logo

3.0 Color
3.1 Core Color
3.2 Color Chart

4.0 Type
4.0 Official Typeface
4.1 Characteristics and Style

5.0 Stationary
5.1 Business Card
5.2 Letterhead
5.3 Envelope
5.4 Employee ID Card

6.0 Resources
OVER
RVIEW
3

We can all be proud of ZIGZ’s accomplishments

and confident in the company’s future: we are
positioned to find creative and innovative ways
of addressing some of the great challenges
facing our world. Our common purpose is to
ensure that ZIGZ remains an exceptional
company to provide new telecommunications
breakthrough for the world.

The company’s Branding Guidelines help us to

develop communications that speak to ZIGZ’s
unique mission, characteristics, and spirit.
They also serve to heighten public awareness
of the environment as a distinguished
company of telecommunication.

This manual provides clear guidelines so that we

can communicate the Tufts brand consistently.
Ensuring that we adopt these standards across
our communications will make a significant
contribution to enhancing ZIGZ’s reputation.

Gianina Wijaya
CEO
 4

Letter from CEO

5

Brand Strategy
 6

The ZIGZ brand is much more than its seal and wordmark; the
brand is reflected in the company’s mission, core values, and
strategic themes as communicated through all our messaging
and interactions with constituents.

In these modern days, globalization has become a part of

our modern world. It affects the communication sector
as well. But when people need to travel abroad (esp. ASIA
Countries) they need to change their sim card, buy extra
roaming packages or rent a Wi-Fi router. Changing your
sim card could create a waste that is hard to recycle, and
renting a Wi-Fi router could create a battery waste, which
could create more problems to the environment, while
buying roaming packages will cost people extra money
that they could spend on something more useful.

Our company is a company that produces and provide

Sim cards that is usable throughout the ASIA countries
so you don’t need to change your sim card and phone
number, or paying extra money to buy roaming packages
and Wi-Fi router.
7

+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxvy
 8

Branding Guidelines
Tufts’ Branding Guidelines are a graphic system—a toolkit of
the company logo, colors, and typefaces that are associated
with the ZIGZ brand. These graphic components, and the
rules that govern their use, create consistency in all
communications across digital and print channels.

The Branding Guidelines reinforce the company’s messages,

creating a unified, strong, Asia-wide identity. Using a basic
set of rules ensures that all of ZIGZ communications can be
easily identified as coming from the same company.

The components of the ZIGZ Branding Guidelines are:

• The ZIGZ logo
• The ZIGZ official colors and accompanying color palette
• The ZIGZ core typefaces and complete typeface set
LOG
GO
11
 12

Company Logo
It is very important that designers do not attempt to
construct the logo themselves, as the lettering in the logo
has been sculpted especially for ZIGZ.

Please download authorized logo files with original art.

In addition, do not reproduce the logo by scanning a
previously printed version. Such “second-generation” art
will degrade the quality of the image and perhaps alter
the scale of the various elements.

A mandatory “pattern” connected to the logo, between the

letter “G” and second “Z” must be incorporated into any
design using the logo.
13

Logo Versions
For external audiences, always use the main version of
ZIGZ’s complete logo. The simplified and other version is
appropriate only for creating stationary design purposes.

The logo is only allowed to be displayed in green and

purple color specialy made for ZIGZ. It can also appear in
white on ZIGZ’s green and purple as well as on photos.

The ZIGZ logo should only be displayed in one of these

approved colors and designs.
14
15

! #
 16

Incorrect
Use of Logo
Never manipulate or distort the ZIGZ logo, for example,
by stretching or compressing it.

Never try to redesign one element of the logo, for

example, the color of the logo composition.

Never replace an element of the logo or add any graphic

elements such as a symbol or punctuation mark.
COL
LOR
19

Core Colors
The official ZIGZ Company colors are customized green
and purple. While our complete logo has both colors,
one or both colors can be used together as a variation.

At least one university color should appear frequently

across all communications, including websites, print
publications, sweatshirts, etc.

It is important to render the colors accurately. This can

pose a significant challenge when working with
vendors in various mediums. They use different means
for reproducing colors such as on a mug, delivery
vehicle, or banner.

You should request that the color accuracy reference be

the Pantone system with official “PMS” values.
A designer should never change the company colors
by designating an alternate CMYK color in a different
shade of green or purple.
 20

C: 75 M:100 Y:0 K:0

C: 64 M:8 Y:36 K:0

TY
YPE
23

Geneva

Roboto Light
Typefaces for catalogs and brochures need to be narrow
enough to work in crowded environments, yet legible
enough to encourage extended reading. But typefaces
designed for wayfinding programs need to be open
enough to be legible at a distance and sturdy enough to
withstand many fabrication techniques.
 24

Official
i
Typefaces
ZIGZ official fonts fit a variety of communications needs for
digital and print environments. These typefaces are required
and complement the company logo. Each family of fonts has
a large range of weights and style options, including light,
medium, bold, and italics.

The range of these typefaces allows for design flexibility so

that we can ensure that all communications originating from
ZIGZ have a professional and unified appearance.

A Word about Accessibility:

The Tufts fonts were chosen while keeping in mind

accessibility for people with visual impairments.

Accessible text can be read out loud by text-to-speech

software or translated into braille. Images of text are not
accessible unless OCR (Optical Character Recognition) is
enabled, which can be read by adaptive technology.

Visit ZIGZ UX Standards* for further accessibility information.

* ZIGZAsia.com/uxstandards/accessibility/accessible-text
25

Characteristics and Style

Geneva Letterform

Geneva is a formal but still playful font style.

Its compact forms and broad x-height use space
efficiently, and its ample counters and open
shapes make it clear under any circumstances.
 26

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Geneva Regular

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Geneva Bold
27

Characteristics and Style

Roboto Letterform

Roboto has a mechanical skeleton and the forms are

largely geometric. At the same time the font’s sweeping
semi-circular curves give it a cheerful demeanor.
 28

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Roboto Light

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Roboto Regular

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Roboto Regular Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Roboto Bold
STATIO
ONARY
31

Front

Back
 32

Business Card
Positioning of elements on ZIGZ business cards (90mm x 40mm)
is demonstrated below. The business card back is required.

The paper stock for business cards is Art Carton 260gsm.

Doft Laminating at both sides of the card, 30% PCW
(post-consumer waste) recycled.
33

Letterhead
Company letterheads follow the format at right (A4 size).

The standard paper stock for letterhead is HVS 100gsm.

34
35

Jl. Radio Dalam Raya No.89, Kebayoran Baru,

Jakarta, 12140 Indonesia

Front

ZIGZ Asia
Telecommunication Company

Back
 36

Envelope
Positioning of elements on ZIGZ envelope is demonstrated
below. Any kind of changes or re-design is prohibited.

The paper stock for envelope is Matte Paper 210gsm.

Doft Laminating at both sides.
37

Employee
ID Card
Positioning of elements on ZIGZ’s employee ID Card is
demonstrated below. Any kind of changes or re-design
is not allowed.

The material for the ID Card is PVC Card but also

printable on paper stock. The paper stock for this
stationary is Art Carton 260gsm with Doft Laminating.
38
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Resources:
Download Logos:
ZIGZAsia.com/about/marketing-and-branding/download-logos

Social Media Policy:

ZIGZAsia.com/policies-guidelines/zigzsocialmediapolicy

ZIGZ’s Mission:
ZIGZAsia.com/about/mission-vision

Usability (UX) and Accessibility Standards:

ZIGZAsia.com/uxstandards
©2017 ZIGZ ASIA
Telecommunication Company / May 2017
Jakarta, Indonesia