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ASSINGNMENT 1
B) ISSUES FACED
In the fast food industry, profit margins are slim and volume is everything, meaning workers
are pressured to kill more animals in less time. In efforts to make the fast food industry more
profitable, animals are fed hormones that increase growth, milk, and egg production which can
lead to painful inflammation of the udder known as mastitis, as well as crippling and
debilitating conditions for poultry. Use of plastics for packaging, increasing carbon footprints,
transportation and water contamination are the major issues faced by the fast food industry.
ASSIGNMENT-2
Why and how are the in-flight services different from each other?
Following are the various parameters on which the in-flight services of Spice Jet and Jet
Airways can be differentiated-
1. Economy Class
Spice Jet provides the standard Economy class services that includes a comfortable 3x3
seating arrangement and a limited in-flight cuisine menu. The Jet Airways provides the same
services with the same 3x3 seating arrangement with a wider variety in-flight cuisine known
as Jet Bistro. Moreover, Spice Jet doesn't include free meals on their ticket price, whereas jet
airways does.
2. First Class
Spice Jet typically focuses on the low cost carrier services model of ‘Economy class only
seating’. However, on August 15, 2014, SpiceMax was introduced which provided premium
services in 2x2 seating arrangement like
Best in class legroom
Personal space to work or relax
Priority check in at dedicated SpiceMax counters at major airports
In Jet Airways, in addition to what Spice Jet provides, additional services are provided
Private Suite – Various luxurious services like Sliding doors, private wardrobe,
night sky lighting etc. with the same 2x2 seating arrangement is provided.
Cuisine – Personalised five course meal option is provided with a wide
collection which also includes a wide collection of alcohol products like
‘Bollinger La Grande Anne’ to buy from.
Entertainment – 0.58m flat screen TV with Bose noise cancelling headphones
are provided for entertainment.
3. In-flight entertainment
The In-flight entertainment of Spice Jet and Jet Airways share many common grounds
with the Jet Airways providing extra benefits in the form of content or services.
Both Spice Jet and Jet Airways provide in-flight entertainment service which include
latest content in the popular culture covering sections like Watch, Eat, Play, Read and
Explore in Spice Jet and includes a wide range of Indian, Hollywood, regional and
international movies, TV shorts, video games and music. In both the conditions a
compatible device is required to avail the service. However, in Jet Airways an
additional screen is also provided in front of the seats to avail the services in
International flights. Another similarity is the availability of magazines in both the
airlines however the roster available is wider in Jet Airways.
A unique service that is available in Jet Airways is the availability of Jet boutique which
offers a wide range of in-fight duty free service which includes categories like
Fragrance, cosmetics, watches, gadgets, jewellery, liquor etc.
These differences noted in the above mentioned points are because of the fact that Spice Jet on
the fundamental level aims at serving the economy class and every step taken by the company
is to serve the same purpose. However Jet Airways doesn’t focus on the economy class, rather
it works on providing the best possible service. This results in reduced focus in cost cutting and
increased efforts in quality provision.
What effect has Spice Jet on airline sector and other airlines?
Fuelled by a slew of discount offers and in spite of an increasing financial burden, low-cost
carrier (LCC) Spice Jet beat Jet Airways to become the second-largest domestic airline. Its
share of the market in the month stood at 20.9 per cent, compared with the Jet Airways-JetLite
combine's 19.6 per cent. This resulted in an increase in shares of Spice Jet as compared to other
airlines, which in turn raised the profit margins of Spice Jet. The market share of
leader IndiGo also declined marginally to 30.7 per cent from 31.6 per cent. The share of GoAir,
another LCC, also saw a slight decline, from 10.1 per cent to 9.2 per cent.
In occupancy, Spice Jet's 79.4 per cent (against 67.9 per cent in July last year) was at least 10
percentage points higher than those of GoAir and IndiGo. This increase in loads and share is
the result of Spice Jet’s new network, improved branding and product, and most importantly,
its dynamic pricing and revenue management approach.
ASSIGNMENT - 3
BMW’s origins can be traced back to three separate German companies: Rapp
Motorenwerke, Bayerische Flugzeugwerke, and Automobilwerk Eisenach. In April
1917, following the departure of the founder Karl Friedrich Rapp, the company was
renamed Bayerische Motoren Werke (BMW). In 2016 BMW was the 14 th largest
automotive manufacturer in the world with 2,359,756 vehicles sold. BMW has also
ranked among the top automotive manufacturers for customer satisfaction and this
due to the efficient operations strategy used by the company to provide vehicles
with top notch quality.
Strategies of BMW:
BMW hires high end customers for its products all over the world.
The after sales service of BMW is top notch.
BMW provides its customers with many options to modify the cars itself,
according to consumer preferences and can change it anytime until 5 days
before the delivery of the vehicle.
The BMW Group is pressing ahead with digitalization of its production system
in the following technology clusters:
Smart data analytics
Smart logistics
Innovative automation
Additive manufacturing.
Maruti Suzuki
3. Why does BMW have different brands whereas Maruti operates under one
Brand?
BMW has various brands under the domain of BMW group like Mini cooper, Rolls
Royce, BMW motorad because they cater to different customer segments. For instance
Rolls Royce tends to cater the higher luxurious segment, where the consumer seeks for
perfection and self-customization. In case of Maruti, it only caters to the mass market
segment so doesn’t require different brands until it enters another segment. Moreover,
it focuses on low segment group so that the customer can afford it and they won’t get
confused with the change in brand every time.
4. Discuss the sustainable operations perspectives of these two companies?
BMW has introduced LED lighting in the showrooms, washing water recycling, heat
pumps and wind turbines, BMW dealerships use less and less resources and step up the
share of renewable energies in business operations. BMW is also at the forefront of
electric vehicles as they have come to the realization that electric vehicles will be the
future of automobiles, so it can be inferred that they will be able to sustain the brand in
near future.
Maruti has taken certain initiatives such as dry wash systems, automated oil
management system, paint less dent repair system, automatic car washing system,
reduction in paper consumption in service operations. Maruti as a company cannot
invest heavily on new technology as that will hike the prices of their vehicles and will
make them unaffordable for the masses thus maruti has partnered with Toyota for
platform sharing and hybrid and electric car development. This way maruti will
continue to be sustainable in the foreseeable future.