TABLE OF CONTENTS

Certificate i
Preface ii
Acknowledgement iii
CHAPTER NO. CHAPTER TITLE PAGE NO.
1 Introduction 1-15
2 Review of Literature 16-20
3 Need, Scope and Objectives of the Study 21-22
4 Research Methodology 23-26
5 Data Analysis and Interpretation 27-43
6 Findings of the Study 44-45
7 Conclusion and Recommendations 46-49
References 50-51
Questionnaire 52-54
 LIST OF TABLES

TABLE NO. TABLE TITLE PAGE NO.

5.1 Demographic Profile 28
5. 2 Awareness Level on Ready To Eat Food Products 29
5.3 Do You Purchase RTE Products? 30
5.4 Major Key Determinants Forcing the Consumers to 31
5.5 Buy the Product
Growing Demand for these Ready-To-Eat/Cook 33
5.6 Products
Major Sources of Attraction for Buying these Products. 35
5.7 Media Which Gets Your Attention 37
5.8 Factors Listed by Consumers who Purchase Ready 39
5.9 Meal
Response Towards Brand Conscious While Buying 41
5.10 RTE Products
Where do you purchase these ready to eat food from? 42
5.11 Nature of Purchase Decision 43
 LIST OF FIGURES

FIGURE NO. FIGURE TITLE PAGE NO.

1.1 Formation of Beliefs 12
1.2 Formation of Beliefs and of Attitudes 13
1.3 The formation of Beliefs, Attitudes and Intention 15
5.1 Awareness Level on Ready To Eat Food Products 29
5. 2 Do You Purchase RTE Products? 30
5.3 Major Key Determinants Forcing the Consumers to 31
5.4 Buy the Product
Growing Demand for these Ready-To-Eat/Cook 33
5.5 Products
Major Sources of Attraction for Buying these Products. 35
5.6 Media Which Gets Your Attention 37
5.7 Factors Listed by Consumers who Purchase Ready 39
5.8 Meal
Response Towards Brand Conscious While Buying 41
5.9 RTE Products
Where do you purchase these ready to eat food from? 42
5.10 Nature of Purchase Decision
43