Market Coverage (Maruti Suzuki)

Headquarter – New Delhi

Market share- Around 51%
Regional offices – 16
Manufacturing plants – 3
Segmenting – Differentiated market to attract all segments. Products range from 3lakh to
14lakhs.
Regional transit vehicle parking stockyards – 1 in Bengaluru and 1 in Nagpur.
Dealers – Around 2100 outlets in 1450 cities.
Dealership training centres – Chennai, Kolkata, Guwahati and Pune.
Vendors – More than 200 located within a radius of 100kms.
Service workshops – 3100
Concept used regarding vendors – “Localisation” (Increased proportion of locally sourced
and lower cost components for their vehicles helping in reducing cost)
Network – 24-hour mobile service is offered in 38 cities named as “Maruti on road service”.
Rural Marketing Initiative – To reach out rural customers. Maruti appointed around 525 local
people in villages which they call it ‘resident dealer sales executive’. It also ensures a nearby
dealer within 20kms from a village.

Arena Nexa MS Sales

MS MS True
Commercial Value

Fig - Channels of Retail

 Business Ecosystem (Maruti Suzuki)

Hyundai, Tata,
Ford

Nexa, Maruti True (Competitors)

Value, Maruti
Authorized dealers
(Channels)

Bimet A. Bearings, Businessman, families

Coimbatore (Direct
supplier) (Direct customers)

OLA & UBER

customers Passenger cars(Alto, Swift,
(Customers of Baleno)
MARUTI (Core Product)
customers)

Promoter & Promoter

Group Maruti Care
App(Complementary
Banks
services)
(Investors)

Maruti Suzuki
Workers Union(Trade
Association)