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El proceso de planeación debe abarcar todas las áreas de la empresa. El desarrollo de esta
evidencia confirmará que han alcanzado el siguiente resultado de aprendizaje:
Comprender las ideas principales de textos complejos en inglés que tratan de temas tanto
concretos como abstractos, incluso si son de carácter técnico, siempre que estén dentro de
su campo de especialización
Evidencia3
Formato Brief
Brief.
Lea comprensivamente el material “How to createanadvertisingcampaign” (Pautas para crear una campaña
publicitaria).
Una vez diligenciado el formato, seleccione un ítem y prepare una campaña publicitaria en inglés en tiempo
pasado, a través de alguno de los medios sugeridos en el material:
Past tense
2.Companyhistory
In the present work is a precise proposal to prepare a
feasibility study for the Assembly of a company
History of the company in detail Advertising
producing and marketing organic fertilizer through
has been traditionally done?
California red worm (Eisenia foetida) in Bucaramanga,
Santander.
features
Biological fertilizer and soil improver, which stimulates
the growth of plants, regulates water retention in the
soil.
100% natural product obtained from earthworm manure.
Pest Free
Uses and Advantages
It is considered "gold" to nourish plants and vegetables,
it is a rich soil in organic matter, minerals and nutrients.
Present tense
Strengths
High productivity and permanent training.
Technical assistance from official bodies.
Low cost of inputs and production.
Business commitment
Good products
Weaknesses
Little or no negotiation power.
Poor distribution channels.
4.SWOT matrix (Strengths, Weaknesses, Promotional campaigns and non-existent
Opportunities and dissemination.
Threats) Little amount of initial production, because
vermiculture is a long-term process.
Little differentiation of quality appreciated by
• Weaknesses (they are internal to the consumers.
company) Opportunities
• Opportunities (they are external, what the New markets.
sale opportunities are) Demand growth
Challenge that represents globalization.
• Strengths (they are internal) Support of the agro-technical organisms.
• Threats (they are external) Availability of supplies at low cost.
Demand for organic products
Threats
Foreign trade policies (subsidies and tariff
barriers.)
Transportation costs and deficiencies in the
service.
Difficulties of access to credit.
High interest rates.
Impossibility of influencing prices.
Recessive context of the national economy.
Lack of incentive to production.
Present tense
Legal Factors
Present tense
7.Competition/Positioning
Competitive advantage and value proposition.
Describe the type of competition By acquiring organic fertilizer Mira Flores is trying to consume products
your product or service has: that impart less to the environment, as it seeks to use raw materials and
• Direct inputs in the process and the product that are biodegradable and can be
• Hint assimilated by any ecosystem on the planet earth.
• Main Competition
Present tense
SCHEDULE
Distibution chanel: direct selling in the point of sale the final consumer for it
demands the productd at low cost.