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Radu RĂILEANU
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DESIGN SERVICES „FUEL AND BIODIESEL TANK FARM”
SUMMARY
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DESIGN SERVICES „FUEL AND BIODIESEL TANK FARM”
1 GENERAL INFORMATION
This document is elaborated based on the following input data:
Expansion and modernisation of the production capacity
Project promoter: „Furniture” Factory
„Furniture” Factory commissioned a study which yielded the following results:
1. manufacturing capacity is low;
2. manufacturing space is insufficient;
3. manufacturing processes and operations are obsolete, due to the old equipment and technologies
currently in place;
4. Manufacturing efficiently is small;
5. Existing personnel is not qualified to use new manufacturing and transport equipment;
6. Many people from the region have migrated to Spain and Italy
7. the capacity of the factory to attract and retain qualified personnel is very limited;
8. The company does not possess licenses to operate new manufacturing and transport machines;
9. Company losses are very big, and its regional competitiveness is low;
10. Current technologies are a threat to the environment.
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DESIGN SERVICES „FUEL AND BIODIESEL TANK FARM”
2 STAKEHOLDERS’ ANALYSIS
The following stakeholders are identified:
1. Owner – General Manager of LILCRI Company
2. Designer of the technical documentation – Technical Manager of ROZA S.R.L.
3. Financial Manager of LILCRI Company
4. Project Manager
5. Team
6. Equipment suppliers
7. Authorities involved in approvals process
8. NGO’s for protecting forests
9. Clients/Customers
10. Employees of the furniture factory
11. Retailers
high
1
2
CONSULT
INVOLVE 7
INFLUENCE
medium 4
MONITOR INFORM
low 8 6
Low medium high
IMPACT
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Stakeholder Name Impact Influence What is important to the How could the How could the Strategy for engaging the
How much does the How much influence do stakeholder? stakeholder contribute to stakeholder block the stakeholder
project impact them? they have over the project? the project? project?
(Low, Medium, High) (Low, Medium, High)
Owner – General High High Increasing its turnover. To assure all resources To not sign the contract Monthly information regarding the
Manager of LILCRI Maintaining its business necessary for the design progress of the design work
Company on the market
Client – Technical High High Having the design in time Having a good inquiry with To a have a Monthly Informing him about the
Manager of ROZA S.R.L. to be implemented all necessary data and supplementary requests stages of the project.
Having the all approvals to requests for design that modify the initial
start of construction phase development technical solution
Financial Manager of Medium Low Diminishing the extra To assure the cost of Printing stories that Informing about the resource
LILCRI Company expenses design in time oppose the new reforms monitoring (BCWS/BSWP and
ACWP in man-hours terms)
Project Manager High Medium Respecting the milestones To manage all the project To elaborate a wrong Encouraging innovation and
and delivery terms without phases, to have a good planning creativity
extra costs relation with all To not take into
High qualitative project stakeholders consideration all the
risks
Team Medium Medium Its work to be recognised To be a team without Going on strike To motivate the team and to have
High qualitative project adversarial attitude weekly round-table discussions
Equipment suppliers Medium Low Their equipment to be To provide all information Not to provide in time Choosing their offers for the
chosen in design and to be necessary to develop the their offers design and recommending them
supplied in construction- design as equipment suppliers
erection phase
Authorities involved in High High The design and all To give their approvals in Not to sign their Respecting all the demands
approvals process documentation to follow time without extra costs approvals in the legal requested by law
the law in force time (as it was planned
into the initial Gantt
Graph)
EXPANSION AND MODERNISATION OF THE PRODUCTION CAPACITY
Stakeholder Name Impact Influence What is important to the How could the How could the Strategy for engaging the
How much does the How much influence do stakeholder? stakeholder contribute to stakeholder block the stakeholder
project impact them? they have over the project? the project? project?
(Low, Medium, High) (Low, Medium, High)
NGO’s for protection of Medium Medium The tank farm having no or To understand that the To submit the To inform about the benefits of
Black Sea and minimum impact on Black design is for sustainable memorandum to the the project for Constanta
Environment Sea’ Ecosystem development in Constanta authorities implied in the
approvals necessary for
the construction of tank
farm
EXPANSION AND MODERNISATION OF THE PRODUCTION CAPACITY
3 PROBLEM TREE
EXPANSION AND MODERNISATION OF THE PRODUCTION CAPACITY
5 LOGFRAME
6 APPLICATION FORM
When we had set up a furniture factory, our main objective was to reach a larger number of customers, producing and selling the most diversified
furniture and equipment.
The following business plan reflects that in our factory it would be able to produce the manufacture of office furniture sets individuals, for offices and
shops (e.g. pharmaceutical domain).
Of the four CAEN codes above, only the one of four is a special one, for equipment and machinery providing. Other types codes are for the same kind
of the furniture manufacturing that can be produced using the same technological stream.
The main objective is to provide a high quality office furniture in the shortest time.
Our main products are the small office furniture, especially offices, computer tables - often equipped with keyboard holders, central unit, printer or for
all of these, conference tables, cabinets - shelves, mobile bodies, chairs e.g. with the innovative style.
We currently have both demands that we may have work for the next two years.
For manufacturing our products we currently work with the equipment listed below:
- 1 compressor;
- 1 exhaust system;
- 1 drilling machine;
- 1 engraving machine;
EXPANSION AND MODERNISATION OF THE PRODUCTION CAPACITY
- 1 circular saw;
- 1 processing center;
- 1 milling machine.
Our strategy is based on delivering a strong customer value proposition in a niche market. We are looking to offer our products in the city and its
surrounding areas a new choice in furniture options.
We are building our marketing infrastructure so that we can eventually reach more customers. We focus on satisfying the needs of low-to-middle class
residents and companies located inside or outside the capital.
We intend to use various forms of marketing communication as an efficient way to reach our target market and raise their awareness and their furniture
service offerings.
In addition, we will use the effective advertising tools to promote the business.
The advertising on internet is a common way to advertise, nowadays.
Adequate funding has been accounted for when projecting the promotion expenses. We intend to spend the marketing lei in the most cost-effective
way. Therefore, many other advertising options will be evaluated during the project implementation, to make sure that we achieve best results.
7.3 Competition
The estimated total market in the furniture manufacturing in the capital of our country is a growing low-to-middle-class area, counting more than one
two million residents.
From 2015 the furniture industry has begun to recover, at the end of 2017.
EXPANSION AND MODERNISATION OF THE PRODUCTION CAPACITY
The value of furniture
manufacturing continued to grow in 2016, reaching € 2,545 billion, up 6.7% from 2015. Then, in 2017, the growth was supported primarily by the
increase in exports that reached 2.189 billion euros, but also by the growth of the domestic market1.
Currently, in our country are approx. 3000 furniture factories, without franchise as IKEA or JYSK.
8 Marketing mix
The businesses centers’ market is growing of these residents or different companies.
With continued growth in the area, opportunities to serve the Local Bay residents will increase. The company will sell to companies and individuals,
but it will also accept some occasional custom furniture in this county and the and in neighboring counties.
The main market segments are:
individuals (retail customers)
local businesses (corporate customers) which, in terms of purchase orders, typically make larger orders for their employees and business
needs
over the internet.
8.1 Products
Our products are designed for the offices and they are going to be delivered to the customer value proposition in a niche market of.
In the last two years we have built our marketing infrastructure so that we can eventually reach more customers with our furniture offering. We focus
on satisfying the needs of low-to-middle class residents and companies located inside or outside the Ilfov County.
Our main products are the small office furniture, especially offices, computer tables - often equipped with keyboard holders, central unit, printer or for
all of these, conference tables, cabinets, mobile bodies, chairs e.g. with the innovative style.
8.3 Distribution
Our management is expected to use resources wisely, operate profitably, pay debts, and abide by laws and regulations. Our management philosophy
is based on team work, responsibility, and mutual respect. People who work at our factory would want to be part of our team because we operate in
an environment that encourages creativity, diversity, growth, and performance.
The manager has successfully owned and operated a similar business in Piatra-Neamt, they have more than seven years relevant experience in the
industry, and hold various degrees and certificates in management and hospitality.
Our ordered furniture is sent with the help of courier companies or with the help of subcontractors. This has led to motivate us to ask for buying a track
(or leasing).
Thus, we suppose that our turnover will be increased to achieve about three times of our turnover from 2017.
EXPANSION AND MODERNISATION OF THE PRODUCTION CAPACITY
9 Production
means
9.1 White-collar employees. Wages
The white-collar employees are: the general manager (which is also production manager) and his assistant manager.
The company has two business lines:
the furniture manufacturing
the representative of the international company which provide the equipment for furniture factories.
The wages and contribution for these persons regarding this business line are represented like a fixed expenses in all years and are 30.000 lei/year.
Year 2017 2018 2019 2020
Turnover 768.000 921.600 1.843.200 2.211.840
Wages and contribution, lei 30.000 30.000 30.000 30.000
% of turnover 3,9% 3,3% 1,6% 1,4%
Conclusions
1. The all four options are realistic and achievable.
2. From the point of view of the Return of assets (ROA) in all four options the company become efficient and the ascending trends reflects the
fact that the company is on the right direction. However, the third option is the best option. To the opposite, we do not take in consideration
the fourth option because we have a negative indicator in 2018.
3. From the point of view of the Return on capital employed (ROCE), all the options have the ascending trends. The best options are the third
and the forth, where the growing are better seen.
EXPANSION AND MODERNISATION OF THE PRODUCTION CAPACITY
4. For the return on equity
(ROE), all the options are profitable. For the forth option, the loan is very expensive and it would be necessary an extra capital contribution for
the 2018.
5. It does not exist big differences between options where it is used the leasing and loans against the option where we use only the loans because
we have almost the same annually interest rates (13% respectively 14%) and the contracts’ duration is same (three years).
In our point of view, the best option for this investment is the third option with the capitalisation, loan and grant.