Future Group SWOT Analysis, Competitors & USP

FUTURE GROUP

Parent Company Future Group

Category Retail
Sector Lifestyle and Retail
Tagline/ Slogan Udna hai, Aaj, Abhi
USP Deliver everything to everyone

FUTURE GROUP STP

Segment Cost conscious group

Target Group Middle class and upper middle class
Positioning Everything to everyone in profitable manner

FUTURE GROUP SWOT ANALYSIS

STRENGTHS 1. Wide presence in India covering almost all

major cities and towns
2. Efficient ,cost conscious committed quality
service
3. High brand equity in evolving market
4. Variety of products under single window
increasing the chances of customer time and
choices
5. Has an employee base of over 35,000
6. Everyday low prices, which attract
customers, and has a Huge investment
capacity.
7. It offers a family shopping experience,
where entire family can visit together.
8. Available facilities such as online booking
and delivery of goods

WEAKNESSES 1. Dependent heavily on India, and is

susceptible to foreign players
WEAKNESS 2. Stiff competition from global players means
market share growth is limited
3. Extremely popular means heavily crowded
during festive/discount seasons

OPPORTUNITIES 1. Evolving customer preference in recent year

2. Organized retail is minute in India
3. Global expansion and tie-ups with
international brands

THREATS 1. Global players trying to enter into Indian ma

rket
2. Low priced product could be perceived as
low quality product
3. Government policies are not well defined in
country like India

FUTURE GROUP COMPETITORS

COMPETITORS Below are the 5 main Future Group

competitors :
1.Reliance retail
2.Birla group retail
3.K Raheja Corp Group
4.V Mart
5.Shoppers Stop