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Prova 1 Simulado Bain Simulado Bain Tempo de Prova : 00:02:22 INSTRUÇÕES – SIMULADO BAIN •
Prova 1 Simulado Bain Simulado Bain Tempo de Prova : 00:02:22 INSTRUÇÕES – SIMULADO BAIN •

Simulado Bain

Simulado Bain

Prova 1 Simulado Bain Simulado Bain Tempo de Prova : 00:02:22 INSTRUÇÕES – SIMULADO BAIN •
Prova 1 Simulado Bain Simulado Bain Tempo de Prova : 00:02:22 INSTRUÇÕES – SIMULADO BAIN •
Prova 1 Simulado Bain Simulado Bain Tempo de Prova : 00:02:22 INSTRUÇÕES – SIMULADO BAIN •

Tempo de Prova : 00:02:22

INSTRUÇÕES – SIMULADO BAIN

• Este simulado possui 18 questões, sendo composto por:

o Analytical Test (“critical reasoning” + “data sufficiency” + “problem solving”): questões

de 1 a 10

o

Business C ase: questões de 11 a 18

O

tempo esperado para conclusão do teste é de 45 minutos, sendo:

o

15 minutos para as questões do Analytical Test

o

30 minutos para as questões do Business C ase

• Sugerimos que não seja utilizada calculadora, para melhor simular as condições do teste

real

BOA PROVA!!

ANALYTICAL TEST

CRITICAL REASONING

Questao 1 - A TV producer has reached maximum audience with a TV show based on house design competition. To capitalize on her success, the producer plans to launch a similar product bringing cooking contests into TV.

The producer’s plan assumes that:

- Other organizers are not planning to launch such TV shows with cooking contests.contests into TV. The producer’s plan assumes that: A - C ooking contests will draw as

A

- C ooking contests will draw as much attention as house design competition has drawn.planning to launch such TV shows with cooking contests. A B - The producer will have

B

- The producer will have time to lead both house design and cooking TV shows.as much attention as house design competition has drawn. B C - The cooking contest program

C

- The cooking contest program will be considered amusing for mixing tension andhave time to lead both house design and cooking TV shows. C D recipes people can

D

recipes people can follow at home.

for mixing tension and D recipes people can follow at home. E - Audience from former

E - Audience from former house design program will remain loyal to it.

---------------------------------------------------------------

Questao 2 - A popular shoes factory is undergoing a profit-increasing project. Since its

directors do not believe higher prices are an option, they decided to cut costs using cheaper raw materials. They believe that lower costs will increase the company’s profit margin and, with it, increase the company’s total profits.

Which of the following, if true, most weakens the argument above?

- Factories focused on different markets charge more for their shoes.of the following, if true, most weakens the argument above? A - The company has failed

A

- The company has failed to consider other options, such as outsourcing and reducingmost weakens the argument above? - Factories focused on different markets charge more for their shoes.

B

SG&A.

for their shoes. A - The company has failed to consider other options, such as outsourcing

C - The factory s plan will lower the quality of their final products, with

C - The factory s plan will lower the quality of their final products, with will lead to brand

damage and reduction in sales.

with will lead to brand damage and reduction in sales. D - If the economy entered

D - If the economy entered a period of inflation, the extra profit generated would be

diminished by the increase in worldwide raw material prices.

diminished by the increase in worldwide raw material prices. E - The company has considered an

E - The company has considered an investment on newer and more efficient machinery

for faster production, but concluded the returns would be way too little.

---------------------------------------------------------------

Questao 3 - A report by the first company to acquire the new cargo plane C555 accounts for the abnormal fuel consumption of the PKL90 engines. This indicates two likely causes: (1) inefficient engines, and (2) incorrect adaptation of PKL90’s fuel supply software to the innovative aerodynamics of C555.

Which of the following would best help the company and the manufacturer determine which of the two causes identified is responsible for the abnormal fuel consumption?

identified is responsible for the abnormal fuel consumption? A - A study in which the fuel

A - A study in which the fuel consumption of the C555 is compared to that of all other

cargo planes in the same class.

to that of all other cargo planes in the same class. B - A test in

B - A test in which different engines, manufactured by another company from the one that

made the PKL90, are used to simulate C555’s fuel consumption and compare to original

consumption and that of other cargo planes.

to original consumption and that of other cargo planes. C - A study comparing training and

C - A study comparing training and satisfaction of workers in the C555 manufacturing

plant to those of workers working in other plane-crafting manufacturing plants.

working in other plane-crafting manufacturing plants. D - A study that determines how often incorrect

D - A study that determines how often incorrect implementations of fuel supply software

result in abnormal fuel consumption by planes in general and cargo planes specifically.

by planes in general and cargo planes specifically. E - A study to determine whether lack

E - A study to determine whether lack of training by C555 pilots and maintenance crew is

leading to engine malfunction and abnormal fuel consumption.

---------------------------------------------------------------

Questao 4 - In order to comprehend how pre-historic human societies were organized and how interactions between people took place at that time, scientists are studying modern societies in specific contexts (such as troops during Vietnam War, hippie communities in the 70’s and religious brotherhoods). A flaw pointed in this approach is that though they are still talking of humans, evolution has made comparisons rather meaningless.

Which of the following, if true, would most weaken the criticism made above of the scientists’ strategy?

the criticism made above of the scientists’ strategy? A - Human specimens from ancient times have

A - Human specimens from ancient times have been proved to show several important

instinctive behaviors similar to modern people.

important instinctive behaviors similar to modern people. B - Pre-historical societies are separated from modern ones

B - Pre-historical societies are separated from modern ones by 30 thousand years of

human evolution.

from modern ones by 30 thousand years of human evolution. C - Theories of pre-historical societies

C - Theories of pre-historical societies have recently undergone a radical paradigm

change.

D - The study of societies is a much consolidated discipline.

D - The study of societies is a much consolidated discipline.

E - Many sociologists nowadays do not study pre-historical societies to establish

E - Many sociologists nowadays do not study pre-historical societies to establish

comparisons with modern societies.

---------------------------------------------------------------

DATA SUFFICIENCY

Directions: Each of the items below (questions 05 to 08) consists of a question followed by two statements, labeled (1) and (2). You must determine whether the information provided by the numbered statements is sufficient to answer the question asked. In addition to the information provided in the numbered statements, you should rely on your knowledge of mathematics and ordinary facts (such as the number of minutes in an hour).

On your answer sheet, write down:

a. if the statement (1), BY ITSELF is sufficient to answer the question but statement (2) by

itself is not sufficient to answer the question;

b. if the statement (2), BY ITSELF is sufficient to answer the question but statement (1) by

itself is not sufficient to answer the question;

c. C if BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but

NEITHER statement BY ITSELF is sufficient to answer the question;

d. if EACH statement BY ITSELF is sufficient to answer the question; and

e. if the two statements, even when taken TOGETHER, are NOT sufficient to answer the

question.

Questao 5 - There are 30 managerial positions in company C , 60 percent of which are occupied by women. What percentage of the managers joined company C a trainee?

(1) The number of female managers who started in company C as trainee is twice the number of male ones who did not start as trainee. (2) The number of female managers who did not start in company C as trainee is twice the number of female managers who did start in company C as trainee.

of female managers who did start in company C as trainee. A - statement (1), BY

A - statement (1), BY ITSELF is sufficient to answer the question but statement (2) by

itself is not sufficient to answer the question

(2) by itself is not sufficient to answer the question B - statement (2), BY ITSELF

B - statement (2), BY ITSELF is sufficient to answer the question but statement (1) by

itself is not sufficient to answer the question

(1) by itself is not sufficient to answer the question C - BOTH statement (1) and

C - BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but

NEITHER statement BY ITSELF is sufficient to answer the question

- EAC H statement BY ITSELF is sufficient to answer the questionstatement BY ITSELF is sufficient to answer the question D - the two statements, even when

D

- the two statements, even when taken TOGETHER, are NOT sufficient to answer theH statement BY ITSELF is sufficient to answer the question D E question

E

question

---------------------------------------------------------------

Questao 6 - Is the smallest of nine consecutive integers an even number?

(1) The product of the integers is even. (2) The sum of the integers is zero.

the integers is even. (2) The sum of the integers is zero. A - statement (1),

A - statement (1), BY ITSELF is sufficient to answer the question but statement (2) by

itself is not sufficient to answer the question

(2) by itself is not sufficient to answer the question B - statement (2), BY ITSELF

B - statement (2), BY ITSELF is sufficient to answer the question but statement (1) by

itself is not sufficient to answer the question

(1) by itself is not sufficient to answer the question C - BOTH statement (1) and

C - BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but

NEITHER statement BY ITSELF is sufficient to answer the question

- EAC H statement BY ITSELF is sufficient to answer the questionstatement BY ITSELF is sufficient to answer the question D - the two statements, even when

D

- the two statements, even when taken TOGETHER, are NOT sufficient to answer theH statement BY ITSELF is sufficient to answer the question D E question

E

question

---------------------------------------------------------------

Questao 7 - If a herd of cows is split in three unequal parts, how many there would be in the largest group?

(1) The number of cows in the two larger groups is 57. (2) The number of cows in the two smaller groups is 43.

57. (2) The number of cows in the two smaller groups is 43. A - statement

A - statement (1), BY ITSELF is sufficient to answer the question but statement (2) by

itself is not sufficient to answer the question

(2) by itself is not sufficient to answer the question B - statement (2), BY ITSELF

B - statement (2), BY ITSELF is sufficient to answer the question but statement (1) by

itself is not sufficient to answer the question

(1) by itself is not sufficient to answer the question C - BOTH statement (1) and

C - BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but

NEITHER statement BY ITSELF is sufficient to answer the question

statement BY ITSELF is sufficient to answer the question D - EAC H statement BY ITSELF

D - EAC H statement BY ITSELF is sufficient to answer the question

E - the two statements, even when taken TOGETHER, are NOT sufficient to answer the

E - the two statements, even when taken TOGETHER, are NOT sufficient to answer the

question

---------------------------------------------------------------

Questao 8 - Users of a mobile telephone plan M are allowed to make calls to a hired limit of minutes per month, after which they will have to pay $0.50 for each extra minute. How many minutes is the original cap of the plan M?

(1) The cost of exceeding the limit by 50 percent is $75. (2) A client who exceeds plan M by $75 uses 3/4 as much telephone time as a client who exceeds plan M by $150.

much telephone time as a client who exceeds plan M by $150. A - statement (1),

A - statement (1), BY ITSELF is sufficient to answer the question but statement (2) by

itself is not sufficient to answer the question

(2) by itself is not sufficient to answer the question B - statement (2), BY ITSELF

B - statement (2), BY ITSELF is sufficient to answer the question but statement (1) by

itself is not sufficient to answer the question

(1) by itself is not sufficient to answer the question C - BOTH statement (1) and

C - BOTH statement (1) and (2) TOGETHER are sufficient to answer the question, but

NEITHER statement BY ITSELF is sufficient to answer the question

- EAC H statement BY ITSELF is sufficient to answer the questionstatement BY ITSELF is sufficient to answer the question D - the two statements, even when

D

- the two statements, even when taken TOGETHER, are NOT sufficient to answer theH statement BY ITSELF is sufficient to answer the question D E question

E

question

---------------------------------------------------------------

PROBLEM SOLVING

Questao 9 - A metal equipment factory produced two batches of screws. The first batch had 2 percent of the screws defective. The second batch was half the size of the first and had 7 percent of defective screws. If the total amount of defective screws produced was 44, how many screws were made in the first batch?

was 44, how many screws were made in the first batch? A B C D E

was 44, how many screws were made in the first batch? A B C D E

was 44, how many screws were made in the first batch? A B C D E

was 44, how many screws were made in the first batch? A B C D E

was 44, how many screws were made in the first batch? A B C D E

A

B

C

D

E

- 400

- 800

- 784

- 1156

- 1200

---------------------------------------------------------------

Questao 10 - If a travel agency sells t plane tickets in 3 hours, how many hours will it take to fill a plane with s available seats?

hours will it take to fill a plane with s available seats? A B C D

hours will it take to fill a plane with s available seats? A B C D

hours will it take to fill a plane with s available seats? A B C D

hours will it take to fill a plane with s available seats? A B C D

hours will it take to fill a plane with s available seats? A B C D

A

B

C

D

E

- s/3t

- 3s/t

- 3/st

- 3t/s

- t/3s

---------------------------------------------------------------

BUSINESS CASE

Situation Overview – ApparelC o

• ApparelC o is an apparel brand with more than 50 years, the oldest in Country, recognized for it’s quality and tradition and very sensitive to prices variation

• ApparelC o’s sales are declining since 2001

• ApparelC o has two distribution channels: franchises and multi-brand retail stores

• In 2005 ApparelC o had 66 franchises, 43 in shopping-centers and 23 in streets; franchises are getting more important

• Historically ApparelC o’s sales was concentrated in ‘basics’ category, but it is migrating to a more ‘fashion’ brand since 2001

• Interviews with consumers showed that ApparelCo had problems of loyalty

to a more ‘fashion’ brand since 2001 • Interviews with consumers showed that ApparelCo had problems
to a more ‘fashion’ brand since 2001 • Interviews with consumers showed that ApparelCo had problems
to a more ‘fashion’ brand since 2001 • Interviews with consumers showed that ApparelCo had problems
Questao 11 - Based on the analysis of ApparelC o situation, what is incorrect to

Questao 11 - Based on the analysis of ApparelC o situation, what is incorrect to say?

analysis of ApparelC o situation, what is incorrect to say? A - ApparelCo’s total sales are

A - ApparelCo’s total sales are decreasing since 2001 approximately 10% per year on

average. However the profit margins were not affected.

- ApparelC o’s total sales in 2005 are 33% lower than they were in 2001.on average. However the profit margins were not affected. B - Net profit in 2001 was

B

- Net profit in 2001 was the same achieved in 2005 in terms of $, even with the declinetotal sales in 2005 are 33% lower than they were in 2001. B C in total

C

in total sales.

2005 in terms of $, even with the decline C in total sales. D - ApparelCo’s

D - ApparelCo’s net profits, in $, are declining year after year.

---------------------------------------------------------------

Questao 12 - What can we conclude about revenues, prices and volume (number of pieces sold)?

about revenues, prices and volume (number of pieces sold)? A - The dip in total sales

A - The dip in total sales was caused by the decrease of volume and prices for both

‘basics’ and ‘fashion’ categories.

prices for both ‘basics’ and ‘fashion’ categories. B - The increase of prices from 2001 to

B - The increase of prices from 2001 to 2005 was ~33% on average, enough to

compensate the decrease of volume and achieve the same revenues year after year.

of volume and achieve the same revenues year after year. C - The increase of prices

C - The increase of prices is a natural movement of the market, where competitors are

getting bigger and selling more value-added clothes.

are getting bigger and selling more value-added clothes. D - The decrease of total volume was

D - The decrease of total volume was around 50% from 2001 to 2005.

---------------------------------------------------------------

Questao 13 - RMS (relative market share) for a market leader is defined as the ratio between the leader’s market share and the market share of the second player, in a given market. What is the RMS for the market leader in the C ountry?

What is the RMS for the market leader in the C ountry? A B C D

What is the RMS for the market leader in the C ountry? A B C D

What is the RMS for the market leader in the C ountry? A B C D

What is the RMS for the market leader in the C ountry? A B C D

A

B

C

D

- 20%

- 1,9

- 2,6

- 85%

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ApparelC o has two distribution channels: franchises and multi-brand retail. Franchises are stores that only buy from ApparelC o and use ApparelC o’s brand; it is like an “official ApparelC o store”. The multi-brand retail clients are common clothes stores that sell several brands; they are not allowed to use ApparelC o’s brand as if it was a franchise.

Questao 14 - What sentence best describes the situation of ApparelC o’s distribution channels?

the situation of ApparelC o’s distribution channels? A - Franchise channel is becoming more important. The

A - Franchise channel is becoming more important. The explanation for the increase in

sales of franchise channel is the opening of new stores.

in sales of franchise channel is the opening of new stores. B - Almost 80% of

B - Almost 80% of total sales are made through franchises. Operations on franchises are

improving and sales per store are increasing year after year.

and sales per store are increasing year after year. C - The decline in sales of

C - The decline in sales of multi-brand channel was caused by the opening of new

franchises close to the multi-brands clients. The new franchises are capturing selling from the

multi-brand stores, because the consumers prefer buying at an “official ApparelC o store” than at a store with no brand.

ApparelC o store” than at a store with no brand. D - The dip in sales

D - The dip in sales of multi-brand channel can be explained by the entrance of players

that sell low-cost products made in China. These players don’t compete against the franchises because franchises are “official ApparelCo stores”.

---------------------------------------------------------------

Questao 15 - Today ApparelC o does not control the numbers of franchises. The CEO is thinking about starting some actions to support the franchisees. Which of the following actions would add most value to the franchise chain?

- C ontrol stock levels, reducing the capital employed in the stock in the franchises.actions would add most value to the franchise chain? A - Negotiate better rental contracts for

A

- Negotiate better rental contracts for the franchises placed in shopping-centers.the capital employed in the stock in the franchises. A B - Reduce personal costs in

B

- Reduce personal costs in the franchises controlling the sales force productivity in allcontracts for the franchises placed in shopping-centers. B C the franchises. D - Invest in massive

C

the franchises.

the sales force productivity in all C the franchises. D - Invest in massive marketing campaigns

D - Invest in massive marketing campaigns to improve sales.

---------------------------------------------------------------

Questao 16 - To open 100 new stores, people have to be interested in buying an ApparelC o franchise. What is the speech that the ApparelC o’s CEO should have to attract people interested in investing their money?

have to attract people interested in investing their money? A - “From now on, ApparelC o

A - “From now on, ApparelC o will start a new marketing campaign with national coverage

and a lot of celebrities that will improve sales of all franchises. The new franchises will

operate with revenues at a higher level than today."

operate with revenues at a higher level than today." B - “ApparelCo has a business plan

B - “ApparelCo has a business plan to grow revenues and profits for the company, but

always with an eye on franchisees’ financial health. We guarantee that the return on investments of an ApparelC o franchise is going to be higher than the return of any other franchise.”

to be higher than the return of any other franchise.” C - “ApparelCo’s brand historically represents

C - “ApparelCo’s brand historically represents quality and good price. For sure no other

brand will achieve ApparelC o’s status. This is a guarantee of growth in sales and profits for all franchises.”

of growth in sales and profits for all franchises.” D - “From now on ApparelC o

D - “From now on ApparelC o will reduce prices dramatically, and as a consequence the

volume of sales will increase as never seen before. So, franchises are a great deal.”

---------------------------------------------------------------

In order to study the recall and power of ApparelC o brand, more than 2000 interviews with final consumers of several brands were conducted. Based on the results we can understand the different levels of relationship between the brands and their clients.

Questao 17 - It is wrong to say about the relationship between brands and their clients:

say about the relationship between brands and their clients: A - ApparelCo is a widely known

A - ApparelCo is a widely known brand, but less than 20% of people who know the brand

visit the stores. However, more than 2/3 of people who visit the store buy at there.

more than 2/3 of people who visit the store buy at there. B - GrayStore has

B - GrayStore has the best performance in all levels of relationship with the client in

terms of number of people. It is the most known brand, with more visits, more consumers who buy at there and with more loyal clients.

more consumers who buy at there and with more loyal clients. C - ApparelC o is

C - ApparelC o is a well known brand, and more than 30% of clients who know the brand

visit the stores. More than 70% of clients who visit the stores buy at there and only 17% of consumers become loyal clients.

buy at there and only 17% of consumers become loyal clients. D - The proportion of

D - The proportion of loyal clients of Yellow’s compared to clients who buy at Yellow’s is

higher than the conversion rate of clients who buy at ApparelCo into loyal clients.

---------------------------------------------------------------

CEO’s speech: “During the last 5 years, ApparelC o needed to improve the profit margins. We began the development of more fashion value-added clothes, in order to get better margins. But we unfortunately lost revenues and market share. We need to grow sales now, but keeping margins in a high level.” Specialist 1 speech: “To increase the revenues and profits,

you must bring people to your stores and transform them loyal clients. Specialist 2 speech:

“The decrease of prices can be easily compensated by the increase in volume for clothes with higher margins in percentage.”

Questao 18 - After listening to the CEO and the specialists, what can you say?

listening to the CEO and the specialists, what can you say? A - ApparelCo can achieve

A - ApparelCo can achieve the ambition of the CEO migrating to a “high-cost basics”

position. Today there is no player at this position and maybe ApparelC o could be the only one with this characteristic, increasing revenues and profits.

with this characteristic, increasing revenues and profits. B - To achieve the ambition of the CEO,

B - To achieve the ambition of the CEO, ApparelC o should migrate to a “high-cost

fashion” position. Players in this position have higher margins than the other players and the brand achieves a sophisticated status when compared to other brands.

a sophisticated status when compared to other brands. C - If ApparelCo wants to grow revenues

C - If ApparelCo wants to grow revenues keeping margins high, it should migrate to an

“affordable fashion” position. Usually, players in that position have higher revenues, more

clients and more loyal clients than the other players.

more clients and more loyal clients than the other players. D - ApparelCo should migrate to

D - ApparelCo should migrate to an “affordable basics” position, in order to recover sales

and margins. Players in that position can reduce costs of production because basic clothes

are easier to produce than fashion ones.

---------------------------------------------------------------

than fashion ones. --------------------------------------------------------------- © 1996-2011, Bain & Company
than fashion ones. --------------------------------------------------------------- © 1996-2011, Bain & Company

© 1996-2011, Bain & Company