RFP No: 19-33 Parking Management Program

ST.
JOHNS COUNTY
BOARD OF COUNTY COMMISSIONERS
REQUEST FOR PROPOSALS
RFP No: 19-33; Parking Management Program
St. Johns County Purchasing Department

500 San Sebastian View
St. Augustine FL 32084
(904) 209-0150
www.sjcfl.us/Purchasing/index.aspx
FINAL: 1/15/19
1
RFP NO: 19-33; PARKING MANAGEMENT PROGRAM
TABLE OF CONTENTS
I. ADVERTISEMENT
II. INTRODUCTION
III. SERVICE REQUIREMENTS
IV. PROPOSAL SUBMITTAL INSTRUCTIONS & FORMAT
V. EVALUATION AND AWARD
VI. CONTRACT REQUIREMENTS
VII. FORMS & ATTACHMENTS
VIII. EXHIBIT “A” – 2016 Parking Implementation Study
2
ST. JOHNS COUNTY, FL – ADVERTISEMENT
Notice is hereby given that St. Johns County, FL is soliciting responses for RFP No: 19-33 – Parking Management Program.
Interested and qualified respondents may submit proposals, in accordance with the requirements provided herein, to the St.
Johns County Purchasing Department. All Proposals must be submitted by or before 4:00PM (EST) on February 21, 2019.
Any Proposals delivered to or received by SJC Purchasing after the 4:00PM deadline will not be considered and shall be
returned unopened to the addressee.
St. Johns County is soliciting proposals from qualified and experienced firms to provide parking management services for
facilities located throughout the County. The selected firm shall be responsible for providing any and all personnel, equipment,
software, transportation, training, maintenance, and supervision necessary to manage the County’s implemented parking
program throughout the duration of the awarded contract. Services may include, but are not limited to: implementation of a
parking management program, purchase and installation of any infrastructure necessary to support the approved program, which
may include parking meters, pay stations, and other equipment, maintenance of all equipment provided for the parking program,
enforcement of parking program, reporting, assisting the County with development and expansion of the parking management
program, and attending meetings as requested by the County.
RFP Packages are available for downloading from Onvia Demandstar, Inc., at their website www.demandstar.com, or by calling
800-711-1712 and requesting St. Johns County RFP #19-33. Vendors registered with Demandstar may download most
packages at no cost from the website. Download fees may apply to vendors not registered on the website. Packages are also
available, upon request, from the SJC Purchasing Department. Vendors must provide the following information to receive the
RFP Document: full legal company name, address, contact person, email address, and phone number.
A Non-Mandatory Pre-Proposal Meeting will be held on Tuesday, January 29, 2019 at 9:30am in the Aviles Conference
Room at the St. Johns County Administration Building, located at 500 San Sebastian View, St. Augustine, FL 32084.
Attendance at this meeting is not required for Respondents to be considered for award, but is recommended.
Any and all questions or requests for information relating to this Request for Proposal shall be submitted in writing by or before
close of business (5:00PM) on Thursday, February 7, 2019 to the Designated Point of Contact provided below:
Designated Point of Contact: Jaime T. Locklear, MPA, CPPO, CPPB, FCCM

Purchasing Manager
SJC Purchasing Department
Email: jlocklear@sjcfl.us
Vendors shall not contact, lobby or otherwise communicate with any SJC employee, including any member of the Board of
County Commissioners, other than the above referenced individual from the point of advertisement of the RFP until contract(s)
are executed by all parties, per SJC Purchasing Code 304.6.5 “Procedures Concerning Lobbying”. According to SJC policy,
any such communication shall disqualify the vendor or Contractor from responding to the subject invitation to bid, request for
quote, request for proposal, invitation to negotiate or request for proposals and possible debarment for periods up to twelve
(12) months.
If the above representative is absent, or unavailable for three (3) or more consecutive business days, interested firms may direct
questions or inquiries to Leigh Daniels, Procurement Supervisor, at ldaniels@sjcfl.us.
Proposals MUST be submitted in a SEALED envelope or container clearly labeled with: RFP 19-33 – Parking Management
Program. Each package must have the respondent’s full legal company name and mailing address marked plainly on the
outside of the envelope/container. Each package shall consist of one (1) original hard copy proposal, which shall include all
required documents and any supplemental information, and one (1) exact PDF Copy of the submitted proposal on a USB Drive.
In the event of a discrepancy between the submitted original hard-copy and the electronic copy, the hard-copy original will
supersede.
Deliver or Ship RFP Packages to: St. Johns County Purchasing Department
3
Any bidder, proposer or person substantially and adversely affected by an intended decision or by any term, condition,
procedure or specification with respect to any bid, invitation, solicitation of proposals or Request for Proposals, shall file with
the Purchasing Department for St. Johns County, a written notice of intent to protest no later than seventy two (72) hours
(excluding Saturdays, Sundays, and legal holidays for employees of St. Johns County) after the posting either electronically or
by other means of the notice of intended action, notice of intended award, bid tabulation, publication by posting electronically or
by other means of a procedure, specification, term or condition which the person intends to protest, or the right to protest such
matter shall be waived. The protest procedures may be obtained from the Purchasing Department and are included in St. Johns
County’s Purchasing Policy and Procedure Manual.
All of the terms and conditions of the St. Johns County Purchasing Policy and Procedure Manual are incorporated by reference
and are fully binding.
St. Johns County reserves the right to accept or reject any or all proposals, waive minor formalities, and to award to the
proposer that best serves the interests of St. Johns County.
BOARD OF COUNTY COMMISSIONERS

OF ST. JOHNS COUNTY, FL
HUNTER S. CONRAD, CLERK
BY:
DEPUTY CLERK
4
PART II: INTRODUCTION
A. PURPOSE:
St. Johns County Purchasing Department (“Purchasing”) is soliciting Proposals from interested, qualified and experienced
firms, to perform services related to implementation and management of a parking program for facilities located throughout
the County.
B. TENTATIVE SCHEDULE OF EVENTS:

The County proposes the following tentative schedule of events for this Request for Proposals, and subsequent contract
award. This schedule is for planning purposes only, and is subject to change, without notice, based upon the County’s
needs.
Advertisement of Request for Proposals January 17, 2019
Pre-Proposal Meeting January 29, 2019
Deadline for Questions February 7, 2019
Issuance of Final Addendum February 14, 2019
Proposal Submission Deadline February 21, 2019
Evaluation of Submitted RFP Packages March 7, 2019
Presentation of Award Recommendation to the SJC BOCC April 2, 2019
Begin Negotiations of Contract April 9, 2019
Contract Issuance & Execution May 1, 2019
C. DUE DATE & LOCATION:

Proposals submitted in response to this RFP must be delivered to, and received by the SJC Purchasing Department by or
before four o’clock (4:00PM) on February 21, 2019. Any proposals delivered to or received by Purchasing after this
deadline will be deemed non-responsive, and shall be returned to the addressee unopened. Packages must comply with the
submittal format as provided herein in Section IV of this RFP Document. The County reserves the right to reject any
proposals that do not comply with the requirements set forth herein.
RFP Packages shall be delivered to: St. Johns County Purchasing Department
St. Augustine, FL 32084
D. DESIGNATED POINT OF CONTACT:

Any and all questions or requests for information relating to this RFP shall be directed, in writing, to the following
Designated Point of Contact: Mrs. Jaime T. Locklear, MPA, CPPO, CPPB, FCCM, Purchasing Manager, at
jlocklear@sjcfl.us.
In the event the Designated Point of Contact provided above is absent or unavailable for more than three (3) consecutive
business days, interested firms may contact Ms. Leigh Daniels, CPPB, Procurement Supervisor, at ldaniels@sjcfl.us.
Interested firms SHALL NOT contact any staff member of St. Johns County, including members of the Board of County
Commissioners, except the above referenced individual, with regard to this RFP as stated in SJC Purchasing Code 304.6.5
“Procedures Concerning Lobbying”. All inquiries will be routed to the appropriate staff member for response. Any such
communication shall result in disqualification from consideration for award of a contract for these services.
E. NON-MANDATORY PRE-PROPOSAL MEETING

There will be a Non-Mandatory Pre-Proposal Meeting held on Tuesday, January 29, 2019, at 9:30am, in the Aviles
Conference Room, at the St. Johns County Administration Building, located at 500 San Sebastian View, St. Augustine, FL
32084. Attendance at this meeting is not required to be considered for award, but is recommended to ensure a fully
understanding of the services being solicited.
5
F. SUBMITTAL OF QUESTIONS/INQUIRIES:
Any and all questions and/or inquiries related to this RFP, shall be directed, in writing, to the Designated Point of Contact
as provided above, by or before five o’clock (5:00PM) EST on Thursday, February 7, 2019. Any questions received after
this deadline will not be addressed or clarified by the County, unless it is determined to be in the best interest of the County
to do so. The County reserves the right to extend the submittal deadline for proposals in order to clarify or answer questions
as necessary to serve the best interest of the County.
G. ADDENDA:
Any and all clarifications, answers to questions, or changes to this RFP shall be provided through a County-issued
Addendum, posted on www.demandstar.com. Any clarifications, answers, or changes provided in any manner other than a
formally issued addendum, are to be considered “unofficial” and shall not bind the County to any requirements, terms or
conditions not stated herein.
The County shall make every possible, good faith effort to issue any and all addenda no later than seven (7) days prior to the
due date for proposals. Any addenda issued after this date, shall be for material, necessary clarifications to the Request for
Proposal.
H. EQUAL EMPLOYMENT OPPORTUNITY

In accordance with Federal, State and Local law, the submitting firm shall not discriminate against any employee or
applicant for employment because of race, color, religion, sex, national origin, or handicap. The submitting firm shall be
required to comply with all aspects of the Americans with Disabilities Act (ADA) during the performance of the work.
I. PUBLIC RECORDS
The access to, disclosure, non-disclosure, or exemption of records, data, documents, and/or materials associated with this
RFP shall be subject to the applicable provisions of the Florida Public Records Law (Chapter 119, Florida Statutes), and all
other applicable State and/or Federal Laws. Access to such public records, may not be blocked, thwarted, and/or hindered
by placing the public records in the possession of a third party, or an unaffiliated party.
J. SOLICITATION POSTPONEMENT/CANCELLATION
The County may, at its sole and absolute discretion, postpone, cancel, or re-advertise, at any time, this solicitation process
for any reason, as determined by County Staff, in order to best serve the interests of St. Johns County.
K. RIGHT TO REJECT / ACCEPT

The County reserves the right to accept or reject any or all proposals, waive minor formalities, and to award to the
Respondent that best serves the interest of St. Johns County.
L. COMPLIANCE WITH ST. JOHNS COUNTY PURCHASING PROCEDURE MANUAL

All terms and conditions of the St. Johns County Purchasing Procedure Manual are incorporated into this RFP Document by
reference, and are fully binding. Respondents are required to submit their responses to this RFP, and to conduct their
activities during this process in accordance with the St. Johns County Purchasing Procedure Manual. This solicitation, the
subsequent evaluation, negotiations and contract award shall be in accordance with the St. Johns County Purchasing
Procedure Manual and all applicable laws, regulations, and rules. The County reserves the right to disqualify, remove from
consideration, or debar as appropriate, any vendor that does not comply with the applicable requirements set forth in the St.
Johns County Purchasing Procedure Manual.
PART III: SERVICE REQUIREMENTS

A. BACKGROUND:
With over forty (40) miles of scenic coastline, St. Johns County beaches offer some of the best recreational and wildlife
viewing opportunities in the State of Florida. Just minutes from the historic district of downtown St. Augustine, residents
and visitors can park off-beach and walk, sunbathe, fish or enjoy wildlife viewing along endless miles of coastline or park
directly on the sand to enjoy the County’s beaches.
The County has miles of coquina and soft sand beaches set against a backdrop of natural dunes topped with sea oats. The
beaches are a popular location to hold weddings, parties, marathons, and other special events. The County offers many
beach front parks and easy access to most of its beaches.
6
While the County has charged for years for on-beach vehicular access, the revenue generated does not provide sufficient
funds for the maintenance and repair necessary to keep our beach front parks and facilities in quality condition for our
residents and visitors. As such the County is implementing a parking management program which will facilitate pay-to-park
access and enforcement for off-beach facilities, and possibly the County’s boat ramp facilities. This parking program may
be expanded by the County to incorporate additional County facilities in the future, should the County determine it is in the
best interest of the County to do so.
In July 2016, The PFM Group and Phillips Parking, LLC conducted a study of projecting the possible revenues from
implementing paid parking in off-beach parking facilities. The study is attached hereto as Exhibit “A”.
B. LOCATIONS
The County has currently identified the following locations as parking facilities where the parking management operations
shall be implemented. The County may, at its discretion, add and/or delete facilities from the parking management program,
in order to serve the best interests of the County.
Lot Number Location # of Spaces

1 Mickler’s Beachfront Park 248
2 South Ponte Vedra Park 37
3 North Beach Park 92
4 Surfside Park 55
5 Vilano Beach Oceanfront Park 24
6 Pope Road Park 24
7 SJC Ocean Pier Park 180
8 Windswept Acres Park 43
9 Mary Street Right-of-Way 9
10 Gloria Avenue/Minnie Street Walkover 78
11 Frank Butler Park East 116
12 Crescent Beach Park 131
13 Spyglass Walkover 23
14 Palm Valley Bridge –ICW East Boat Ramp 40
15 Usinas Boat Ramp 23
16 Boating Club Road Boat Ramp 15
17 Vilano Boat Ramp 225
18 Doug Crane Park Boat Ramp 45
19 Shore Drive Boat Ramp 15
20 Palmetto Road Boat Ramp 5
21 Frank Butler Park West Boat Ramp 50
22 Green Road Boat Ramp 6
23 Riverdale Park Boat Ramp 30
24 Palmo Boat Ramp 70
25 Trout Creek Park Boat Ramp 50
C. PARKING FEES
The proposed rate structure for fees for parking shall be as follows:
Daily Fee: $5.00
Annual Fee: $50.00
These rates are inclusive of sales tax. It is the intent of the County to allow the payment of the daily fee to provide parking
access to any of the included parking facilities for the entire day. For example, if a patron pays the daily fee at Pope Road
Park on August 1st, that patron would have access to any of the other parking facilities, until closure of the parking
facilities, or until 11:59PM on August 1st, whichever came first.
In the event the County and Contractor determine a different rate structure would better serve the needs of the County, then
the revised rate structure will be incorporated into the Contract Agreement. All rates shall require approval by the Board of
County Commissioners prior to implementation. The County reserves the right to implement a discount structure to the rate
7
structure for County residents in the future.
D. COLLECTION & REMITTANCE OF SALES TAX

The Contractor shall collect all parking fees from patrons accessing the facilities included herein. Those fees are inclusive of
sales tax. The total amount of the fees collected shall be remitted to the County. It shall be the responsibility of the County
to report on and remit any and all applicable sales tax associated with the fees collected as part of the parking management
program.
E. RESERVATION OF RIGHTS
The County reserves the right to obligate, lease, rent, or otherwise reduce the available parking spaces at any of the facilities
provided herein for the purposes of special events, rental or lease agreements, or any other reason, as it best serves the needs
of the County. In the event of a reduction in spaces, County staff will notify the Contractor of the number and location of
the obligated spaces at each facility, along with the duration of obligation for the spaces at each facility. The County shall
not be limited on the duration for any such obligation of spaces at any facility included herein. The County will be
responsible for appropriately marking the obligated spaces to prevent over-parking.
F. MINIMUM REQUIRED SCOPE OF WORK:

The awarded firm shall be required to provide all labor, equipment, materials, supervision and transportation necessary to
perform all aspects of the parking management program throughout the duration of the awarded contract. This shall include,
at a minimum, the areas of services described below. The information provided below is a description of the minimum
requirements for services to be performed by the Contractor, and may be adjusted in more detail, during negotiations with
the awarded firm.
Public Outreach/Education:
The Contractor shall be required to assist the County with public education and outreach to maximize public buy-in and
to ensure the highest level of compliance upon implementation of the parking fees. This outreach and/or education may
begin upon execution of a contract, and may be required periodically throughout the duration of the Contract.
Collection of Parking Fees:

The Contractor shall provide the method(s) for collection of parking fees for all sites, utilizing in-place infrastructure,
such as pay stations, or through a mobile device, or through a phone number patrons may call to make payment. The
Contractor shall not utilize a method of collecting parking fees that requires a cash transaction. The Contractor shall
provide all signage required at each site to inform patrons of the fees required to park, which must include instructions
on how to make the necessary payments. Any infrastructure that is required to be installed at any or all of the specified
locations shall be the responsibility of the Contractor to any and all labor, materials, and equipment to maintain, repair,
and/or replace, as necessary, to keep all equipment in good working condition, so that fees can be paid every day the
facilities are open. The Contractor must have a contingency plan and/or system in place to continue operations for
collection of fees in the event any of the systems or equipment utilized for fee collection encounter any shut down or
interruption of service.
Website/Mobile Application:
In the event the Contractor utilizes a website or mobile application to collect the required parking fees, the website
and/or mobile application shall comply with the Payment Card Industry Data Security Standard (PCI DSS). Any
program or application data must have the ability to be integrated and/or shared with the County, and, possibly, third
parties, as deemed necessary by the County.
Enforcement:
The Contractor shall be responsible for the enforcement of the parking fees at all specified locations. The Contractor
shall implement a method for ensuring all patrons are paying the required parking fees, whether through daily or annual
fees. The Contractor may propose a proactive process for ensuring compliance with the parking management program,
or may utilize a ticketing/citation program for violators, or may implement an alternative program for collection of
unpaid parking fees, as approved by the County. Neither the Board of County Commissioners, nor any of the
constitutional offices will participate in any enforcement services, including issuing citations, fines, or prosecution of
any violations.
8
Staffing:
The Contractor shall provide for staffing sufficient to perform the required services of the parking management program
as negotiated and in accordance with the Contract Document. All staffing shall be professionally attired, if performing
duties at any of the included facilities, or performing any kind of public outreach. Contractor personnel, along with any
sub-contractor personnel (as applicable), is required to display the staff member’s name, Contractor name and contact
phone number on uniform shirts. All staff shall be attired uniformly, with standard collared shirts, pants, shorts, jackets
and hats to provide a professional appearance across all facilities.
Payment of Collected Fees:

The Contractor shall remit amounts due to the County for all parking fees collected, for daily and annual passes, on no
less than a weekly basis, with daily remittance being preferred. The Contractor shall be provided access to make
electronic payments to the appropriate County account(s).
Collection Reconciliation & Reports:
The Contractor shall provide reconciliations of all fee collections on no less than a weekly basis, with daily
reconciliations being preferred. Reconciliation reports shall be provided to the designated County representative, via
email. At a minimum, the Contractor shall be required to provide the following information in the reconciliation
reports: number of daily fees paid at each facility for each day, number of annual passes purchased within each
reconciliation period, amount collected for daily and annual fees at each location, and total amount collected in parking
fees. The reconciliation report shall also include the breakout of sales tax from the fees collected at each facility, and in
total, for each reconciliation period.
Audits:
The Contractor shall have an audit performed by a Certified Public Accountant, at the end of each calendar year of the
Contract Agreement for all gross receipts for the previous year. The audit must be performed and provided to the
County within thirty (30) calendar days of the last day of each calendar year of the awarded Agreement. The County
shall be provided the audit findings and any notes from the auditor, as well as have the ability to discuss the audit
findings with the auditor, should the County determine the need to do so. The audit shall be performed in accordance
with generally accepted government auditing standards, which require the Contractor plan and perform the audit to
obtain sufficient, appropriate evidence to provide a reasonable basis for the County with findings and conclusions based
on County audit objectives. The evidence obtained by the auditor shall provide a reasonable basis for their findings and
conclusions based on the County’s audit objectives. The Contractor shall be required to implement changes necessary
to correct and/or address any findings identified by the auditor. This audit shall be at the Contractor’s sole cost.
PART V: RFP SUBMITTAL INSTRUCTIONS & FORMAT

A. MINIMUM QUALIFICATIONS
In order to be eligible to submit a proposal in response to this solicitation, Respondents must be fully licensed to perform
these services in the State of Florida, and St. Johns County. Additionally, Respondents must demonstrate the performance
and/or completion of a minimum of one (1) parking management program for a public agency, within the past seven (7)
years, which must be equal or greater in number of facilities and parking spaces as the facilities provided herein. This
requirement must be satisfied by the responding company, and cannot be met by current personnel under a different
company name. Respondents must also provide a Parking Facilities Manager that has a minimum of two (2) years’
experience in operating parking facilities with multiple parking facilities and a minimum of one thousand (1,000) parking
stalls.
Respondents must demonstrate, and show proof of meeting or exceeding the minimum requirements in the submitted
proposal. Failure by any Respondent to properly demonstrate the minimum qualifications shall result in the Respondent
being removed from consideration for award.
B. RESPONDENT RESPONSIBILITIES
Respondents are responsible for all costs associated with developing and submitting a proposal in response to this Request
for Proposals. Respondents are also solely responsible for all costs associated with interviews and/or presentations requested
by the County. It is expressly understood, no Respondent may seek or claim any award and/or re-imbursement from the
County for any expenses, costs, and/or fees (including attorneys’ fees) borne by any Respondent, during the entire RFP
process. Such expenses, costs, and/or fees (including attorneys’ fees) are the sole responsibility of the Respondent.
9
All proposals received in response to this Request for Proposals shall become the property of St. Johns County and will not
be returned. In the event of contract award, all documentation produced as part of the contract will become the exclusive
property of St. Johns County.
By submitting a proposal, each Respondent certifies that the proposer has fully read and understands all instructions in the
RFP Document, and has full knowledge of the scope, nature, and quality of work required. All proposals submitted shall be
binding for a minimum of one hundred twenty (120) consecutive calendar days following the proposal due date. The
County reserves the right to extend this timeframe as necessary to complete contract execution.
C. TRADE SECRETS
To invoke the provisions of Florida Statute 812.081, Trade Secrets, or other applicable law, the requesting firm must
complete an Affidavit for Trade Secret Confidentiality, signed by an officer of the company, and submit the affidavit with
the information classified as “Trade Secret” with other proposal documents. The affidavit must reference the applicable law
or laws under which trade secret status is to be granted All material marked as a trade secret must be separated from all non-
trade secret material, such as being submitted in a separate envelope clearly marked as “trade secret.” If the office or
department receives a public records request for a document or information that is marked and certified as a trade secret, the
office or department shall promptly notify the person that certified the document as a trade secret.
D. CONFLICT OF INTEREST
Respondents must certify that they presently have no interest, and shall acquire no interest, either directly or indirectly,
which would conflict in any manner with the performance of required services as provided herein. Respondents must certify
that no person having any interest shall be employed for the performance of any of the required services as provided herein.
Respondents are required to disclose to the County any and all potential conflicts of interest for any prospective business
association, interest or circumstance, the nature of work the Respondent may undertake and request an opinion from the
County, whether such association, interest, or circumstance constitutes a conflict of interest.
E. USE OF COUNTY LOGO

Pursuant to, and consistent with, County Ordinance 92-2 and County Administrative Policy 101.3, the Contractor may
not manufacture, use, display, or otherwise use any facsimile or reproduction of the County Seal/Logo without express
written approval of the Board of County Commissioners of St. Johns County, Florida.
F. RFP PACKAGE SUBMITTAL INSTRUCTIONS

The submitted proposal must sufficiently address and demonstrate all required components, and follow the order of sections
described below. The aim of the required format is to simplify the preparation and evaluation of the proposals.
Proposals shall be submitted in a sealed envelope or container, and labeled, on the exterior of the package, with the
Respondent’s full legal company name and mailing address, as well as “RFP No: 19-33: Parking Management Program”.
Proposals shall be mailed or hand-delivered to the St. Johns County Purchasing Department, 500 San Sebastian
View, St. Augustine, FL 32084. Proposals must be submitted, in the format provided herein, by or before four o’clock
(4:00PM) EST on Thursday, February 21, 2019. St. Johns County Purchasing will not accept any Proposals that are not
submitted in the manner described above. Any unsealed, unlabeled, or otherwise incomplete packages may be rejected. Any
packages received after the deadline as provided above, shall not be provided to the Evaluation Committee for review, and
shall be returned to the sender, unopened.
G. RFP PACKAGE COMPONENTS:

All of the components outlined below must be included with each copy of the proposal and submitted as follows: one (1)
hard-copy original proposal, and one (1) exact electronic PDF copy on a USB drive. The original hard-copy of the
Respondent’s proposal shall be submitted on 8 1/2” X 11” pages, numbered, and all headings, sections and sub-sections
shall be identified appropriately.
Failure to provide any material information as required in this RFP Document may be grounds for a submitted proposal to
be deemed non responsive to the requirements provided in this RFP, and may remove the Respondent from further
evaluation or consideration.
10
All Proposals must include the following components:
Section Topic
1 Proposal Cover Page & Cover Letter
2 Qualifications & Experience of Company and Staff
3 Technical Proposal – Parking Management Program
3a – Proposed Public Outreach & Education Plan
3b – Proposed Implementation Schedule
3c – Proposed Enforcement Methodology
3d – Proposed Operating Plan
3e – Proposed System(s) and Infrastructure for Fee Collection
3f – Proposed Revenue Remittance Process & Schedule
3g – Proposed Reporting Methods and Information
4 Pricing Proposal
5 Revenue Proposal
6 Administrative Information
In order to insure a uniform review process and to obtain the maximum degree of comparability, it is highly recommended
that proposals be organized in the manner specified as follows:
Section 1: Proposal Cover Page & Cover Letter
In this section, Respondent shall complete and submit the Proposal Cover Page, and provide a cover letter that should
provide the following:
• The Respondent Company type (sole proprietorship, partnership, corporation, joint venture, etc.), Company name and
business address – must include location address of office that will administer this Contract
• All contact information, including name, title, phone number, fax number, e-mail address, and mailing address of the
authorized Representative(s) of the Respondent’s organization who will be responsible for answering any questions
regarding the RFP, and those representatives who will be responsible for negotiating and executing contracts.
• Highlights of the Respondent’s qualifications and ability to perform the project services
o Profile - Provide a brief company background statement to include, but not limited to, years in business, company
size, corporate structure, types of services offered, and professional affiliations
• A brief statement of the respondent’s understanding of the project provided in this RFP
Section 2: Qualifications & Experience of Company and Staff
In this section, Respondent must demonstrate compliance with the minimum qualifications requirements as provided herein
on page 9. Additionally, Respondent must provide documentation to fully demonstrate the qualifications, education,
experience, and abilities of any and all personnel that shall perform any portion of the work under the awarded Contract.
Respondent must also demonstrate the qualifications and experience of the company, as a whole, as well as any sub-
contractors proposed to perform any aspect of the services required under the awarded Contract.
Qualifications and Experience of Staff may be demonstrated in the form of resumes for employees who will be performing
work, along with any other documentation or information the assists in the demonstration of company and/or staff
qualifications. Respondents shall also provide the qualifications of any external resources being proposed for any portion of
the work required under the awarded contract. If the Respondent is proposing a partnership with any other firm(s), or is
utilizing resources of any sub-contractors or sub-consultants, all qualifications of those external resources shall be submitted
in this section
Respondents must also provide the following documentation in this section of the submitted RFP Package:
• Proper and valid licensing to conduct business in the State of Florida
• Current Applicable Department of Business & Professional Regulation License(s) or Certification(s)
• Any other Applicable Certification(s)
11
In this section, Respondents shall also provide documentation to demonstrate all past experience related to parking
management programs performed by the Company within the last seven (7) years. Respondents shall provide, at a
minimum, the following information for each project included in this section:
• Project Name & Location
• Name & Contact Information of Project Owner
• Description of Parking Management Program implemented
o Must include: description of methods used for collection of fees, methods for enforcement, remittance of
revenues, reporting, description of the day-to-day operation of the parking program, number and type(s) of
parking facilities, number of spaces per facility, proximity of facilities to each other, estimated annual volume
of patrons each year per facility
• Annual Cost of the Program Management & Annual Revenues Generated
• Project Manager for Respondent
• Kick-Off & Completion Dates of the Project
The County reserves the right to contact any or all of the representatives from the list of experience submitted by any
Respondent to verify relevance, satisfactory completion/performance of services. The County may utilize this information in
its consideration of any Respondent prior to moving forward with evaluation or recommendation for award.
Section 3: Technical Proposal for Parking Management Program

In this section, Respondents shall submit their Technical Proposal for the Parking Management Program. The proposal shall
have seven (7) components:
1. Proposed Public Outreach and Education Plan – Must include methods for conducting public outreach and
education prior to, during, and after implementation of the parking management program.
2. Proposed Implementation Schedule – Must include whether or not Respondent is proposing a total implementation
of all included facilities at once, or a staggered implementation. If proposing a staggered implementation,
Respondent must provide the proposed phasing and methodology and demonstrate how the proposed
implementation schedule is in the best interest of the County. Also, implementation schedule must provide for any
installation requirements that are needed for each location for infrastructure proposed. Respondent must identify
whether or not those installation requirements are proposed to be completed by the Respondent or by the County.
3. Proposed Enforcement Methodology – Must include methods proposed by the Respondent to maximize compliance
with the parking program and collection/payment of fees, whether through assistance and education on the front
end of the implementation of the program, or through ticketing/assessment of fines for noncompliance or
nonpayment.
4. Proposed Operating Plan – Must include proposed day-to-day operations for collection of fees, troubleshooting,
maintenance, and repairs of infrastructure equipment and systems, reconciliation of all fees collected and reporting
of information to the County with payment. Also must include methodology for managing facilities with over forty
(40) miles of separation. Respondents must provide whether or not there will be staffing placed at any or all of the
facilities included, on a day-to-day or other regular basis. If not regularly staffing, then must detail how and where
staffing will be maintained and for what purposes.
5. Proposed System(s) and Infrastructure for Fee Collection – Must include proposed equipment and methodology for
keeping all equipment, systems, and infrastructure in good working condition throughout the duration of the
contract, what the replacement timeframe is for any equipment, the update/upgrade schedule for any online systems
or web applications. Must also include a description of any online systems, web applications, or other mobile
applications, the user interface, process for utilization to make payments, along with any other information related
to the systems and equipment infrastructure proposed for use with the parking management program.
6. Proposed Revenue Remittance Schedule and Process – Must include a description of all audit and financial
controls in place by the Respondent, compliance with regulatory requirements, systems proposed for use in this
function, and how remittance will be made and at what frequency (daily/weekly).
7. Proposed Reporting Methods and Information – Must provide sample reports for all reconciliations, methods for
conveyance of information, and what information will be provided to the County as it relates to the parking
management program and the performance of services.
12
Section 4: Pricing Proposal
In this section, Respondents shall submit their pricing proposal for performance of all services for the parking management
program in accordance with the requirements provided herein. The pricing proposal shall consist of the annual cost for all
services required for the management of the parking program, broken down into monthly increments for payment. It also
must provide any costs that are not included in the annual cost. The pricing proposal shall reflect any differentiation
between initial months under contract for development and implementation of infrastructure and systems, and monthly costs
after implementation, when parking program is in full operation. The proposed annual amount must be broken down to
demonstrate all costs associated with performance of the required services.
Section 5: Revenue Proposal

In this section, Respondents shall submit their proposed annual revenue that shall be generated, for the County, based on
their proposed parking management program, and the fees established by the County and the facilities included herein. This
revenue proposal shall provide a revenue breakdown for all sites provided in this RFP Document. The revenue proposal
shall reflect any delays in revenue collection due to proposed staggered implementation (if applicable). The proposal for
revenue shall include a breakout of the sales tax from the total fees collected.
Section 6: Administrative Information

• Proof of Liability Insurance and its limits
• Drug Free Work Place Form (Complete and Submit)
• RFP Affidavit (Complete and submit)
• RFP Affidavit of Solvency (Complete and Submit)
• Conflict of Interest Form (Complete and Submit)
• Copies of all issued Addenda (Acknowledge and Submit)
H. DETERMINATION OF RESPONSIVENESS
The County shall make a determination for each respondent, as to the responsiveness of the submitted proposal to the
requirements provided herein. Any respondent who fails to comply with the requirements of this Request for Proposals may
be determined as non-responsive, and may be removed from consideration by the Evaluation Committee. Only those
respondents who are fully responsive to the requirements herein will be evaluated for consideration of award.
The County reserves the right to waive any minor formality or irregularity in any submitted RFP Package. However, any
missing information or document(s) that are material to the purpose of the RFP shall not be waived as a minor formality.
PART VI: EVALUATION & AWARD

A. EVALUATION OF RESPONSES:
All properly submitted and responsive Proposals shall be evaluated by an Evaluation Committee of no less than three (3)
representatives. The Evaluation Committee may consist of County Staff, and additional field experts, as applicable to meet
the needs of the County. Each Evaluation Committee Team Member will receive a set of all of the submitted proposals, and
an electronic copy of the RFP document with all issued Addenda, an Evaluator’s Score Sheet and an Evaluator’s Narrative
Sheet. Evaluators shall review and score the submitted, responsive, RFP Packages individually, with no interaction or
communication with any other individual outside of the public evaluation meeting. Evaluators’ scores shall be announced,
and proposals shall be publicly ranked at the Evaluation Meeting.
County Staff may consider any evidence available regarding financial, technical, other qualifications and abilities of a
respondent, including past performance (experience) with the County prior to recommending approval of award to the St.
Johns County Board of County Commissioners.
The St. Johns County Board of County Commissioners reserves the right to reject any or all proposals, waive minor
formalities or award to/negotiate with the firm whose proposal best serves the interest of the County.
B. EVALUATION CRITERIA:
It is the intention of St. Johns County to evaluate, and rank responsive proposals from highest to lowest utilizing the
evaluation criteria listed below:
13
Criteria Points
1. Qualifications & Experience of Company & Staff 20
2. Technical Proposal – Parking Management Program (Total Score for this Criterion comprised 105
of scores of all seven (7) components of Technical Proposal, shown below)
Proposed Public Outreach and Education Plan 15
Proposed Implementation Schedule 15
Proposed Enforcement Methodology 15
Proposed Operating Plan 15
Proposed System(s) and Infrastructure for Fee Collection 15
Proposed Revenue Remittance Process & Schedule 15
Proposed Reporting Methods and Information 15
3. Pricing Proposal 25
4. Revenue Proposal 25
5. Quality of Submitted Proposal 10
Total Score Available per Evaluator 185
TOTAL SCORE AVAILABLE PER PROPOSAL (185 pts X 5 Evaluators) 925
Please note that #2 above, Technical Proposal, is worth a total of 105 points, with each component being worth up to 15
points each.
Please note that in the event the County utilizes an Evaluation Committee of less than five (5) individuals, the Total Score
Available per Proposal shall be less than the number of points provided above.
C. PRESENTATIONS BY SHORT-LISTED FIRMS:

In the event the Evaluation Committee and Purchasing Department determines that presentations from shortlisted firms are
necessary to make a final recommendation, shortlisted firms will be notified by the County. Presentations will be evaluated
by the Evaluation Committee, and the scores for the presentations shall be added to the scores for the proposal for each firm,
to determine the Total Score for each firm. The criteria by which presentations will be scored will be provided to the
shortlisted firms with the above referenced notification by the County.
D. RECOMMENDATION FOR AWARD:

Recommendation shall be made to the Board of County Commissioners by County Staff to enter into negotiations with the
highest ranked firm with the intention of coming to agreement over terms, conditions, and pricing in order to award a
Contract for the services described herein. Upon approval by the Board of County Commissioners, County Staff shall begin
negotiations, and if terms and conditions are agreeable to all parties, an agreement shall be issued and executed by all
parties.
E. PROTEST PROCEDURES:
Any respondent adversely affected by an intended decision, or by any term, condition, or procedure or specification with
respect to this Request for Proposals, shall file, with the SJC Purchasing Department a written Notice of Protest, no later
than seventy two (72) hours (excluding Saturdays, Sundays, and legal holidays for employees of St. Johns County) after the
posting, either electronically, or by other means, of the notice of intended action, notice of intended award, bid tabulation,
publication by posting electronically or by other means of a procedure, specification, term or condition which the person
intends to protest, or the right to protest such matter shall be waived. The full protest procedures may be obtained from the
SJC Purchasing Department, and are included in St. Johns County’s Purchasing Manual. All terms and conditions of the
County’s Purchasing Manual are hereby incorporated into this RFP Document by reference, and are fully binding.
14
EVALUATORS’S SCORE SHEET EXAMPLE
ST. JOHNS COUNTY FLORIDA DATE:

BOARD OF COUNTY COMMISSIONERS PROJECT:
CRITERIA RANKING:
Respondents 1. 2a. 2b. 2c. 2d. 2e. 2f. 2g. 3. 4. 5. TOTAL

Qualifications Technical Technical Technical Technical Technical Technical Technical Pricing Revenue Quality of SCORE
& Experience Proposal – Proposal – Proposal – Proposal – Proposal – Proposal – Proposal – Proposal Proposal Submitted
of Company Public Implementation Enforcement Operating System(s) & Revenue Reporting Proposal
& Staff Outreach & Schedule Methodology Plan Infrastructure Remittance Methods &
Education for Fee Process & Information
Plan Collection Schedule
0-20 0-15 0-15 0-15 0-15 0-15 0-15 0-15 0-25 0-25 0-10 0-185
SIGNATURE OF RATER: PRINT NAME: DATE:
15
PART VII: CONTRACT REQUIREMENTS
A. CONTRACT AGREEMENT & TERM:
The Contract Agreement shall be on a form furnished by the County, and agreed upon by both parties. The Initial Contract
Term shall be for a period of three (3) calendar years. There shall be two (2) one (1) year renewal periods available to be
exercised by the County, upon satisfactory performance by the awarded firm, mutual agreement by both parties, the
availability of funds, with approval by the Board of County Commissioners.
In the event that a Contract Agreement is attached to the RFP, such attached Contract Agreement is for discussion purposes
only, and not necessarily reflective of any Contract that may be ultimately entered into by the County. In the event that a
Contract Agreement is not attached to the RFP, it is expressly understood that the Board of County Commissioners’
(Board’s) preference/selection of any proposal does not constitute an award of a Contract Agreement with the County. It is
anticipated that subsequent to the Board’s preference/selection of any Proposal, Contract Negotiations will follow between
the County and the selected Respondent. It is further expressly understood that no contractual relationship exists with the
County until a Contract has been executed by both the County, and the selected Respondent. The County reserves the right
to delete, add to, or modify one or more components of the selected Respondent’s Proposal, in order to accommodate
changed or evolving circumstances that the County may have encountered, since the issuance of the RFP.
B. CONTRACT PRICING:
The pricing agreed upon by both parties, and included in the Contract shall remain firm throughout the duration of the
initial term of the Agreement. Changes to prices shall only be considered at the time contract renewals are processed. The
Contractor shall be required to submit any request for changes to the Contract Pricing no less than ninety (90) days prior to
the effective date of any contract renewal period. Changes to Contract Pricing must be justified by the awarded firm, by
providing proof of increases to costs to the awarded firm, or changes in governmental regulation. Any change to Contract
Pricing shall be negotiated between the County and the awarded firm, and shall not go into effect until a Contract
Amendment has been issued, and signed by both parties.
C. COMPENSATION & METHOD OF PAYMENT:

St. Johns County shall compensate the awarded firm based upon the amounts agreed upon by both parties, through
negotiations, and as provided in the Contract Agreement, or policy. It is strictly understood that the awarded firm is not
entitled to any amount of compensation. Rather, the awarded firms’ compensation shall be based upon the awarded firm’s
adhering to the Scope of Work, detailed in the Contract. As such, the awarded firm’s compensation is dependent upon
satisfactory completion of the required services, provided herein.
St. Johns County’s obligations under the awarded Contract Agreement are subject to the availability of lawfully
appropriated funds. While the County will make all reasonable efforts, in order to provide funds needed to perform under
the awarded Agreement, the County makes no express commitment to provide such funds in any given County Fiscal Year.
Moreover, it is expressly noted that the awarded firm cannot demand that the County provide any such funds in any given
County Fiscal Year.
The awarded firm shall invoice the County in the manner and at the frequency as set forth by the County, and provided in
the Contract Agreement, or policy, for these services.
D. REVENUE REMITTANCE TO COUNTY

The Contractor shall remit all revenue collected on a daily or weekly basis, as negotiated and approved in the awarded
Contract, utilizing electronic payments. The County shall establish payment-only access to the Contractor to make these
payments.
E. SUBCONTRACTING:
The County reserves the right to approve the use of any sub-contractor, or to reject the selection of a particular sub-
contractor, and to review any and all proposed sub-contractors to make a determination as to the capability of the sub-
contractor to perform any aspect of the required services as provided herein. Respondents are encouraged to seek
disadvantaged, minority, and women owned business enterprises for participation in sub-contracting opportunities.
16
F. CONTRACT PERFORMANCE:
At any point in time during the term of the Contract with the awarded firm, County Staff may review records of
performance to ensure that the awarded firm is continuing to provide sufficient financial support, equipment and
organization as prescribed herein. The County may place said contract on probationary status and implement termination
procedures if the County determines that a awarded firm no longer possesses the financial support, equipment and
organization which would have been necessary during the RFP evaluation period in order to comply with this demonstration
of competency section.
G. TERMINATION:
Failure on the part of the awarded firm to comply with any portion of the duties and obligations under the Contract
Agreement shall be cause for termination. If the awarded firm fails to perform any aspect of the responsibilities described
herein, St. Johns County shall provide written notification stating any and all items of non-compliance. The awarded firm
shall then have seven (7) consecutive calendar days to correct any and all items of non-compliance. If the items of non-
compliance are not corrected, or acceptable corrective action, as approved by the County, has not been taken within the
seven (7) consecutive calendar days, the Contract Agreement may be terminated by St. Johns County for cause, upon giving
seven (7) consecutive calendar days written notice to the awarded firm.
In addition to the above, the County may terminate the Contract Agreement, or policy, at any time, without cause, upon
thirty (30) days written notice to the awarded firm.
In the event of termination of the Contract Agreement, or policy, for any reason, the earned fees or other consideration shall
be computed on a pro rata basis without penalty, and the awarded firm shall refund the excess of paid fees or other
consideration to St. Johns County, within thirty (30) days from the effective date of termination.
H. INSURANCE REQUIREMENTS:
Each Respondent shall be required to demonstrate the minimum insurance coverage, stated below, which shall be required
throughout the duration of the Contract. If any Respondent does not currently carry insurance coverage(s) at the minimum
levels provided below, the Respondent shall be required to provide a Certification Letter from an Insurance Provider, stating
that the Respondent is eligible for coverage in at least the amounts, as provided herein.
Upon award, the Contractor shall not commence work under the awarded Agreement until he/she has obtained all
insurance required under this section and such insurance has been approved by the County. All insurance policies shall be
issued by companies authorized to do business under the laws of the State of Florida. The Contractor shall furnish proof of
insurance to the County prior to the commencement of operations. The Certificate(s) shall clearly indicate the Contractor
has obtained insurance of the type, amount, and classification as required by contract and that no material change or
cancellation of the insurance shall be effective without thirty (30) days prior written notice to the County. The County shall
specifically be named as Additional Insured for all lines of coverage except Workers’ Compensation and Professional
Liability. A copy of the endorsement must be provided along with the Certificate of Insurance.
Certificate Holder Address: St. Johns County, FL
The Contractor shall maintain throughout the life of the awarded Agreement, Comprehensive General Liability Insurance
with minimum limits of liability of $1,000,000 per occurrence, $2,000,000 aggregate, to protect the Contractor from
claims for bodily injury, including wrongful death, as well as from claims of property damage which may arise from any
operations under the awarded Agreement, whether such operations be by the Contractor, or anyone directly employed by
or contracting with the Contractor.
The Contractor shall maintain throughout the life of the awarded Agreement, Comprehensive Automobile Liability
Insurance with minimum limits of $2,000,000 combined single limit for bodily injury and property damage liability to
protect the Contractor from claims for damages for bodily injury, including the ownership, use, or maintenance of owned
and non-owned automobiles, including rented/hired automobiles whether such operations be by the Contractor or by
anyone directly or indirectly employed by the Contractor.
17
The Contractor shall maintain throughout the life of the awarded Agreement, Umbrella or Excess Liability Insurance
covering workers’ compensation, commercial general liability and business auto liability with minimum limits of liability
of $1,000,000.
The Contractor shall maintain throughout the life of the awarded Agreement, adequate Workers’ Compensation Insurance
in at least such amounts as is required by the law for all of its employees per Florida Statute 440.02.
In the event of unusual circumstances, the County Administrator, or his designee may adjust these insurance requirements.
I. INDEMNIFICATION:
To the fullest extent permitted by law, the Contractor shall indemnify and hold harmless St. Johns County, Florida, and
employees from and against liability, claims, damages, losses and expenses, including attorney’s fees, arising out of or
resulting from performance of the Work, provided that such liability, claims, damage, loss or expense is attributable to
bodily injury, sickness, disease or death, or injury to or destruction to tangible property (other than the Work itself)
including loss of use resulting there from, but only to the extent caused in whole or in part by negligent acts or omissions of
the Consultant, a Sub-consultant, or anyone directly or indirectly employed by them or anyone for whose acts they may be
liable, regardless of whether or not such liability, claim, damage, loss or expense is caused in part by a party indemnified
hereunder.
In claims against any person or entity indemnified under this Paragraph by an employee of the Consultant, a Sub-consultant,
any one directly or indirectly employed by them or anyone for whose acts they may be liable, the indemnification obligation
under this Paragraph shall not be limited by a limitation on amount or type of damages, compensation or benefits payable by
or for the Contractor or a Sub-Contractor under workers’ compensation acts, disability benefits acts or other employee
benefit acts.
J. LICENSES, PERMITS & FEES:

The awarded firm shall be required to obtain and maintain throughout the duration of the Contract, any and all licenses
relative to the performance of the work specified herein, proposed by the Respondent, or included in the final executed
Contract Agreement. The awarded firm shall be responsible for obtaining any and all applicable permits, and paying any
and all fees associated with the required permits, or for the completion of the required scope of work provided in the
Contract.
K. GOVERNING LAWS & REGULATIONS:

It shall be the responsibility of the awarded firm to be familiar and comply with any and all federal, state, and local laws,
ordinances, rules and regulations relevant to the services to be performed under this Contract. The Contract Agreement shall
be governed by the laws of the State of Florida and the County both as to interpretation and performance.
18
PART VIII: ATTACHMENTS/FORMS
19
REQUEST FOR PROPOSALS (RFP) NO: 19-33
PARKING MANAGEMENT PROGRAM
COVER PAGE
SUBMIT ONE (1) HARD-COPY ORIGINAL PROPOSAL, AND

ONE (1) EXACT ELECTRONIC PDF COPY OF THE SUBMITTED PROPOSAL IN A SEALED ENVELOPE
OR CONTAINER TO:
PURCHASING DEPARTMENT
ST. JOHNS COUNTY
500 SAN SEBASTIAN VIEW
ST. AUGUSTINE FLORIDA 32084
COMPANY NAME: ______________________________________
DATE: _________________________________
Mailing Address (Street Address, City, State, Zip Code)
AUTHORIZED COMPANY REPRESENTATIVE
Printed Name & Title
Phone Number
Email Address
20
PRICING PROPOSAL
Each Respondent shall insert and submit a pricing proposal with the annual cost for the management of the parking program.
This annual amount shall include the provision of any and all labor, equipment, transportation, subscriptions, and any other
components of the parking program. The annual amount shall be divided into twelve (12) monthly installments for payment by
the County. Each Respondent shall also provide a breakdown of their submitted pricing proposal to demonstrate the costs of the
various components of the parking management program. Each Respondent shall also include or attach, separately, any
additional costs being proposed as part of their parking management program.
PARKING MANAGEMENT PROGRAM ANNUAL FEE: $
MONTHLY INVOICE AMOUNT: $
21
REVENUE PROPOSAL
Each Respondent shall submit an annual revenue proposal that will be generated for the County by the parking management
program, upon implementation. The revenue proposal shall include all sites included in this RFP, and shall breakdown the
proposed revenue by site, as well as include the total annual amount proposed. Each Respondent shall provide, along with the
revenue proposal, any supporting calculations or documentation that supports the proposed revenue amount(s). The revenue
proposal shall provide a breakout of sales tax from the total fees provided in the RFP Document.
22
St. Johns County Board of County Commissioners
DRUG-FREE WORKPLACE FORM
The undersigned firm, in accordance with Florida Statute 287.087 hereby certifies that
________________________________________ does:
Name of Firm
1. Publish a statement notifying employees that the unlawful manufacture, distribution, dispensing, possession or use of a
controlled substance is prohibited in the workplace and specifying the actions that will be taken against employees for
violations of such prohibition.
2. Inform employees about the danger of drug abuse in the workplace, the business’ policy of maintaining a drug-free
workplace, any available drug counseling, rehabilitation, employee assistance programs and the penalties that may be
imposed upon employees for drug abuse violations.
3. Give each employee engaged in providing the contractual services that are described in St. Johns County’s request for
proposals to provide bond underwriter services a copy of the statement specified in paragraph 1.
4. In the statement specified in paragraph 1, notify the employees that, as a condition of working on the contractual services
described in paragraph 3, the employee will abide by the terms of the statement and will notify the employer of any
conviction of, or plea of guilty or nolo contendere to, any violation of Florida Statute 893, as amended, or of any controlled
substance law of the United States or any state, for a violation occurring in the workplace no later than five (5) days after
such conviction or plea.
5. Impose a sanction on, or require the satisfactory participation in a drug abuse assistance or rehabilitation program if such is
available in the employee’s community by, any employee who is so convicted.
6. Consistent with applicable provisions with State or Federal law, rule, or regulation, make a good faith effort to continue to
maintain a drug-free workplace through implementation of paragraphs 1 through 5.
As the person authorized to sign this statement, I certify that this firm complies fully with the above requirements.
_______________________________________
Signature of Authorized Representative
_______________________________________
Printed Name & Title
_______________________________________
Date
Full Legal Company Name
23
AFFIDAVIT
TO: ST. JOHNS COUNTY BOARD OF COUNTY COMMISSIONERS

ST. AUGUSTINE, FLORIDA
At the time the proposal is submitted, the Respondent shall attach to his proposal a sworn statement.
The sworn statement shall be an affidavit in the following form, executed by an officer of the firm, association
or corporation submitting the proposal and shall be sworn to before a person who is authorized by law to
administer oaths.
STATE OF______________________ COUNTY OF _______________________________. Before me, the

undersigned authority, personally appeared who, being duly sworn, deposes
and says he is (Title) of
(Firm) the respondent submitting the attached proposal for the services covered by the RFP documents
for RFP No: 19-33; Parking Management Program.
The affiant further states that no more than one proposal for the above referenced project will be submitted
from the individual, his firm or corporation under the same or different name and that such respondent has no
financial interest in the firm of another respondent for the same work, that neither he, his firm, association nor
corporation has either directly or indirectly entered into any agreement, participated in any collusion, or
otherwise taken any action in restraint of free competitive bidding in connection with this firm’s proposal on
the above described project. Furthermore, neither the firm nor any of its officers are debarred from
participating in public contract lettings in any other state.
__________________________________________
(Proposer)
By _______________________________________
__________________________________________
(Title)
STATE OF_____________)
COUNTY OF___________)
Subscribed and sworn to before me this _____ day of _______________, 20____, by

who personally appeared before me at the time of notarization, and who is personally
known to me or who has produced
as identification.
________________________
Notary Public
My commission expires:
________________________
RESPONDENTS MUST EXECUTE AND SUBMIT THIS AFFIDAVIT WITH PROPOSAL. FAILURE TO
SUBMIT THIS AFFIDAVIT WITH PROPOSAL SHALL BE GROUNDS FOR DISQUALIFICATION.
24
AFFIDAVIT OF SOLVENCY
PERTAINING TO THE SOLVENCY OF {insert entity name}, being of lawful age and being duly sworn I,
{insert affiant name}, as {insert position or title} (ex.CEO, officer, president, duly authorized representative,
etc.) hereby certify under penalty of perjury that:
1. I have reviewed and am familiar with the financial status of above stated entity.
2. The above stated entity possesses adequate capital in relation to its business operations or any
contemplated or undertaken transaction to timely pay its debts and liabilities (including, but not limited to,
unliquidated liabilities, unmatured liabilities and contingent liabilities) as they become absolute and due.
3. The above stated entity has not, nor intends to, incur any debts and/or liabilities beyond its ability to timely
pay such debts and/or liabilities as they become due.
4. I fully understand failure to make truthful disclosure of any fact or item of information contained herein
may result in denial of the application, revocation of the Certificate of Public Necessity if granted and/or
other action authorized by law.
The undersigned has executed this Affidavit of Solvency, in his/her capacity as a duly authorized
representative of the above stated entity, and not individually, as of this day of , 20 .
Signature of Affiant
STATE OF_____________)
COUNTY OF___________)
Subscribed and sworn to before me this _____ day of ____________, 20____, by

who personally appeared before me at the time of notarization, and who is personally known to me or who
has produced
as identification.
________________________
Notary Public
My commission expires:
________________________
25
St. Johns County Board of County Commissioners

Conflict of Interest Disclosure Form
The term “conflict of interest” refers to situations in which financial or other considerations may adversely affect, or
have the appearance of adversely affecting a consultant’s/contractor’s professional judgment in completing work for
the benefit of St. Johns County (“County”). The bias such conflicts could conceivably impart may inappropriately
affect the goals, processes, methods of analysis or outcomes desired by the County.
Consultants/Contractors are expected to safeguard their ability to make objective, fair, and impartial decisions when
performing work for the benefit of the County. Consultants/Contractors, therefore must there avoid situations in
which financial or other considerations may adversely affect, or have the appearance of adversely affecting the
consultant’s/contractor’s professional judgement when completing work for the benefit of the County.
The mere appearance of a conflict may be as serious and potentially damaging as an actual distortion of goals,
processes, methods of analysis or outcomes. Reports of conflicts based upon appearances can undermine public trust
in ways that may not be adequately restored even when the mitigating facts of a situation are brought to light.
Apparent conflicts, therefore, should be disclosed and evaluated with the same vigor as actual conflicts.
It is expressly understood that failure to disclose conflicts of interest as described herein may result in immediate
disqualification from evaluation or immediate termination from work for the County.
Please check the appropriate statement:
I hereby attest that the undersigned Respondent has no actual or potential conflict of interest due to any
other clients, contracts, or property interests for completing work on the above referenced project.
The undersigned Respondent, by attachment to this form, submits information which may be a potential
conflict of interest due to other clients, contracts or property interests for completing work on the above
referenced project.
Legal Name of Respondent:
Authorized Representative(s) :
Signature Print Name/Title
Signature Print Name/Title
Full Legal Company Name
26
CLAIMS, LIENS, LITIGATION HISTORY

(Complete and Submit)
1. Within the past 7 years, has your organization filed suit or a formal claim against a project owner (as a prime or
subcontractor) or been sued by or had a formal claim filed by an owner, subcontractor or supplier resulting from a
construction dispute? Yes________ No_________ If yes, please attach additional sheet(s) to include:
Description of every action Captions of the Litigation or Arbitration

Amount at issue: ______________________ Name (s) of the attorneys representing all parties:
Amount actually recovered, if any: ____________________________________

Name(s) of the project owner(s)/manager(s) to include address and phone number:
2. List all pending litigation and or arbitration.
3. List and explain all litigation and arbitration within the past seven (7) years - pending, resolved, dismissed, etc.
4. Within the past 7 years, please list all Liens, including Federal, State and Local, which have been filed against your
Company. List in detail the type of Lien, date, amount and current status of each Lien.
5. Have you ever abandoned a job, been terminated or had a performance/surety bond called to complete a job?
Yes________ No________ If yes, please explain in detail:
6. For all claims filed against your company within the past five-(5) years, have all been resolved satisfactorily with final
judgment in favor of your company within 90 days of the date the judgment became final? Yes ______ No_______
If no, please explain why?
7. List the status of all pending claims currently filed against your company:
Liquidated Damages
1. Has a project owner ever withheld retainage, issued liquidated damages or made a claim against any Performance
and Payment Bonds? Yes________ No________ If yes, please explain in detail:
27
OPTIONAL CHECKLIST
CHECK
SECTION ATTACHMENT NAME BOX
Section 1 RFP Cover Page & Cover Letter
Section 2 Qualifications & Experience of Company & Staff
Section 3 Technical Proposal
3a – Proposed Public Outreach & Education Plan
3b – Proposed Implementation Schedule
3c – Proposed Enforcement Methodology
3d – Proposed Operating Plan
3e – Proposed System(s) & Infrastructure for Fee Collection
3f – Proposed Revenue Remittance Process & Information
3g – Proposed Reporting Methods & Information
Section 4 Pricing Proposal
Section 5 Revenue Proposal
Section 6 Administrative Information (include the following):
Proof of Liability Insurance and Limits
Drug Free Work Place Form
RFP Affidavit
RFP Affidavit of Solvency
Conflict of Interest Form
Respondent’s Warranty
Copies of all Acknowledged Addenda
28
EXHIBIT “A”
29
St. Johns County, Florida
Parking Implementation Study
July 15, 2016

Prepared for
St. Johns County Government

Prepared by
Corporate Office Orlando Office Phillips Parking LLC

1735 Market Street 300 S. Orange Avenue P.O. Box 784447
43rd Floor Suite 1170
Philadelphia, PA 19103 Orlando, FL 32801 Winter Garden, FL 34787
Phone 215-567-6100 Phone 407-648-2208 Phone 407-580-8757
Fax 215-567-4180 Fax 407-648-1323 http://www.phillipsparkingllc.com
www.pfm.com
Table of Contents
Executive Summary....................................................................................................................................... 3
Demographic and Fiscal Trends .................................................................................................................... 7
Benchmarking ............................................................................................................................................. 11
Recommended Rate Structure.................................................................................................................... 18
Technologies ............................................................................................................................................... 21
Revenue Projections ................................................................................................................................... 24
Implementation .......................................................................................................................................... 44
Pro-Forma Projections ................................................................................................................................ 48
Appendix ..................................................................................................................................................... 54
2|Page
Executive Summary
The beaches of St. Johns County represent some of the community’s most treasured assets. Over the
course of the past decade, however, the costs of maintaining the County’s world-class beach system
have outpaced revenue generated by the County’s Beach Services Fund.
One revenue generating option employed by multiple Florida jurisdictions is charging a fee for off-beach
parking. In St. Johns County, residents and non-residents pay a fee for on-beach parking. Off-beach
parking at the County’s 13 county-operated lots and surrounding roadsides is provided free of charge.
Visitors who park in these off-beach lots use the beaches – effectively “consuming” services provided by
the Beach Services Fund – but do not directly contribute to the cost of the beach system’s maintenance
and upkeep. The implementation of an off-beach parking program, in concert with modifying the
existing rate structure for on-beach parking, will move the County towards restoring financial stability in
its Beach Services Fund.
In order to develop an off-beach parking program, create a rate structure, identify options for
implementation, and forecast potential revenue generation, the County hired Public Financial
Management (PFM) to perform a parking implementation study. PFM, in concert with Phillips Parking,
LLC, evaluated multiple strategic options and created a parking revenue projection model to quantify
the financial impacts of updating the County’s parking fee structures.
Major findings include:
• Since FY 2007, the St. Johns County General Fund has subsidized the County’s Beach Services
Fund by nearly $4 million cumulatively. Since FY 2009, Beach Services Fund expenditures have
increased at a rate in excess of 10.0% annually, while revenues – principally from on-beach
parking fees – have declined.
• In Northeast Florida, a handful of jurisdictions charge for off-beach parking. Looking more
broadly throughout the State, however, the standard practice is for communities with beach
access to charge off-beach parking fees to help fund operations.
• The project team recommends establishing separate hourly and daily charges for off-beach
parking, as well as increasing on-beach parking rates. The recommended rate structure will
provide discounts for County residents and annual passes – in line with existing County
practices and standard practices in Florida jurisdictions – while remaining within the
mainstream of jurisdictions with beach access in the State (see the following page for details of
recommended rate structure).
3|Page
Recommended Parking Rate Structure
Off-Beach Parking On-Beach Parking*

Pass Type** Resident Non-Resident Resident Non-Resident
Daily Peak $5 $10 $15
Daily Off-Peak $5 $5 $5
Annual $50 $75 $125
Meter $1 per hour/$12 per day - -
* - Off-beach parking rate included within on-beach parking rate

** - All handicap passes – either daily or annual – would be charged at the resident rate
• While multiple technological options are available to the County, the project team identified a
combination of pay-and-display units, smart meters, and mobile pay-by-phone applications as
the optimum mix of technologies for an off-beach parking program.
• To estimate potential revenue from the new parking program, the project team built a parking
revenue projection model. A new off-beach parking program, coupled with adjustments to the
existing on-beach parking program as outlined in the recommended rate structure, is estimated
to generate $2,214,818 in annual gross revenue for the County’s Beach Services fund in the
baseline forecast (i.e., “base case”).
• In addition to the base case, revenues were forecast in four different scenarios. These
scenarios assumed:
1) Fewer visitors to the County’s beaches (e.g., because of ill-timed inclement weather or
worsening macro-economic conditions);
2) A change in consumer behavior where more annual parking passes were purchased in
lieu of daily passes (thereby decreasing revenue);
3) Off-beach structure with differentiated pricing based on residency mirroring the

current on-beach pricing structure (e.g. handicapped pay the least, residents slightly
more, and non-residents nearly double); and
4) A non-ad valorem fee charged to all County households to pay for annual on-beach and
off-beach parking, coupled with parking charges for non-County residents.
The County’s projected gross revenue from parking services ranged from $1,433,685 (fewer
visitors scenario) to $4,538,022 (non-ad valorem scenario).
4|Page
Revenue Projection Scenario Comparisons (Year 1 of Forecast)
Variance Variance Projected Variance

Off-Beach On-Beach Projected Net
Scenario from Base from Base Gross from Base
Revenue Revenue Revenue*
Case Case Revenue Case
Baseline Forecast $956,096 - $1,258,722 - $2,214,818 - $1,614,068
Change in
$630,851 -34.0% $1,164,173 -7.5% $1,795,024 -19.0% $1,194,274
Consumer Behavior
Fewer Visitors to
$587,608 -38.5% $846,078 -32.8% $1,433,685 -35.3% $832,935
County Beaches
Off-Beach
$1,555,392 62.7% $1,258,720 0.0% $2,814,112 27.1% $2,213,362
Differentiated
Non-Ad Valorem $194,592 -79.7% $4,343,430 245.1% $4,538,022 104.9% $3,937,272
FY 2016 Budgeted
$0 - $945,00 -24.9% $945,00 -57.3% $610,045
Revenue**
* -Reflects gross revenues less operating expenses for an implementation option where parking services are provided by a private contractor
(Option 2). For St. Johns County, net revenue reflects budgeted 2016 on-beach parking fees less budgeted toll collection costs.
** - Uses rate structure in place as of spring 2016, not recommended rate structure (e.g., no charges for off-beach parking). Excludes revenues
collected from permitting and other fees collected by Beach Services.
• The project team evaluated three implementation options – all parking services provided in-
house, contracting out of all parking services, and a hybrid approach mixing elements of in-
house and contracted-out service delivery – in each of the five revenue projection scenarios.
• The contracting-out approach, where an outside firm would administer both on-beach parking
and a new off-beach parking program, maximizes net revenue generation for the County.
• Contracting-out parking services under the baseline scenario would generate an estimated
$1,614,068 in net revenue (revenue less direct costs) to the County in the first year of
implementation and $7,916,349 over the forecast period. See the table on the following page
for more detail for a summary of net revenue projections for each implementation option in
each revenue projection scenario.
5|Page
Overview of Parking Implementation Options
Projected Net Revenue

Costing Options & Scenarios
Year 1 5-Year Total
Option 1 - In-House
Base Case $927,113 $6,674,135
Change in Consumer Behavior $507,319 $4,575,164
Fewer Visitors to County Beaches $145,980 $2,768,472
Off-Beach Differentiated $1,526,407 $9,670,608
Non-Ad Valorem $3,250,317 $18,290,156
Option 2 – Outsourcing (Recommended)
Base Case $1,614,068 $7,916,349
Change in Consumer Behavior $1,194,274 $5,817,379
Non-Ad Valorem $3,937,272 $19,532,371
Option 3 - Hybrid Approach
Base Case $1,515,363 $7,397,523
Non-Ad Valorem $3,838,567 $19,013,545
6|Page
Demographic and Fiscal Trends
The beaches of St. Johns County represent a prized and valuable community asset that drives population
growth and tourism, and plays a critical role in the County economy.
Residents and visitors have two options to access the County’s beaches with their motor vehicles: on-
beach parking and off-beach parking. On-beach parking is offered at nine access points along the beach
(weather permitting); off-beach parking is offered at thirteen County-owned and operated parking lots
detailed in the table below:
St. Johns County Off-Beach Parking Lots1
Lot
Location Parking Spaces
Number
1 Mickler Beachfront Park 248
2 South Ponte Vedra Park 37
3 North Beach Park 92
4 Surfside Park 55
5 Vilano Beach Oceanfront Park 24
6 Pope Road Park 24
7 SJC Ocean Pier Park 180
8 Windswept Acres Park 43
9 Mary St. ROW 9
10 Gloria Ave. Minnie St. Walkover 78
11 Frank Butler Park East 116
12 Crescent Beach Park 131
13 Spyglass Walkover 19
Total Off-Beach Parking Spots 1,056
Beach visitors also have the option of parking within right-of-ways and on the roadside in areas near
beach access points and County-operated parking lots.
Demand for beach services by residents and tourists have increased dramatically in recent years. This
increase in demand can be attributed in part to an increase in the number of residents residing in St.
Johns County. As summarized in the table below, the County’s population more than quadrupled from
51,303 in 1980 to 217,919 (estimated 2014) at an annualized rate of approximately 4.3%. Between 2000
and 2014, population growth also remained strong, as the County’s population increased at an
annualized rate of 4.2%.
1
St. Johns County, Department of Parks and Recreation
7|Page
Historical St. Johns County Population Growth2
Year Population % Change CAGR
1980 51,303 - -
1990 83,829 63.4% 5.0%
2000 123,135 46.9% 3.9%
2010 190,039 54.3% 4.4%
2014 (Est.) 217,919 14.7% 3.5%
2000-2014 - 77.0% 4.2%

1990-2014 - 160.0% 4.1%
1980-2014 - 324.8% 4.3%
* - CAGR = Compound annual growth rate
Similarly, St. Johns County has experienced robust tourism growth in recent years. According to the St.
Johns County Tourist Development Council, between 2013 and 2014, the number of unique visitor
parties increased 14.2% to more than 1.6 million.3
With more residents and visitors comes greater demand for beach use and beach-related infrastructure
(e.g., facilities, rescue personnel, etc.), underscoring the importance of maintaining high-quality beach
services in a fiscally sustainable manner.
In recent years, fiscal pressures have emerged related to the provision of the County’s beach services.
The upkeep and maintenance of the County’s beach system is principally funded through the County’s
Beach Services Fund. Revenues for beach services are generated primarily through beach access user
fees – in FY 2016, nearly 97% of budgeted fee revenues are beach access fees (i.e., on-beach parking
fees).
Beach access fees, however, can be highly volatile, as these types of revenue streams are economically
sensitive and fluctuate according to weather conditions. Over the past 10 years, beach service fees have
ranged between $783,550 and $1,113,565 – a spread of approximately 30%. As illustrated in the figure
on the following page, beach services revenues (i.e., charges for services) for FY 2016 are budgeted to
be below FY 2009 levels – even though beach services expenditures have increased more than 10%
annually.
2
U.S. Decennial Census and American Community Survey 1-Year Population Estimates.
3
St. Johns County Tourist Development Council, “The 2014 Visitor Population”
8|Page
Beach Services – Charges for Service (FY 2007 – FY 2016)4
$1,200,000
$1,113,565
$1,055,587
$977,823 $952,009 $974,355
$1,000,000
$923,094 $900,397 $875,051 $860,400
$800,000 $783,550
$600,000
$400,000
$200,000
$0
FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 *FY 2015 *FY 2016
Beach Access Fees Beach Event Permits Pool Fees
* - FY 2015 and FY 2016 figures are budgeted; all other figures are historical actuals
After falling nearly 50% between FY 2007 and FY 2009, beach services expenditures have grown at an
annual rate of 10.1% – far outpacing revenue growth. Major cost drivers since FY 2009 include: Beach
Services Operating Costs (360.0%), Transfers to the Sheriff (175.0%), as well as Life Saving Corps (54.5%)
and the costs associated with Beach Toll Collection (50.2%).
Beach Services – Expenditure Summary (FY 2007 – FY 2016)5

$2,400,000
$2,200,000 $2,072,824
$2,000,000 $1,834,768
$1,796,341
$1,800,000 $1,625,552
$1,600,000 $1,415,550
$1,400,000 $1,315,840
$1,259,282
$1,200,000 $1,109,937
$959,451 $975,855
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
Beach Services Life Saving Corps Transfers to Sheriff Beach Toll Collection City S.A.B. Beach Patrol
The combination of stagnant beach revenues and rising expenditures has resulted in a general fund
subsidy to the Beach Services Fund over the past decade. Since FY 2007, the cumulative general fund
subsidy to the Beach Services Fund is approximately $3.86 million. In recent years, the general fund
4
St. Johns County, Office of Management and Budget
5
Ibid.
9|Page
subsidy has accelerated. Between FY 2013 and FY 2015 the annual general fund subsidy grew from
$290,493 to $915,827, moderating somewhat in FY 2016 to $843,075.
Beach Services Fund and Cumulative General Fund Subsidy (FY 2007 – FY 2016)6
$2,500,000
$2,013,274 $2,072,824
$1,728,482 $1,796,341
$1,421,751
$1,500,000 $1,284,813 $1,330,249 $1,325,660 $1,324,639 $1,200,896
$500,000
($500,000)
($620,899)
($1,107,650) ($1,107,650)
($1,500,000) ($1,243,288)
($1,107,650) ($1,107,650) ($1,533,781)
($2,103,319)
($2,500,000)
($3,019,146)
($3,500,000)
($3,862,221)
($4,500,000)
Beach Services Fund Expenditures Cumulative General Fund Subsidy
Given the Beach Services Fund’s structural budget deficit, corrective action is required for the fund to
achieve financial self-sufficiency. One approach that may ameliorate the Beach Services Fund’s
structural budget gap is to raise revenue through the implementation of an off-beach parking fee. As
detailed in the following section, many jurisdictions throughout the State of Florida charge hourly, daily,
and/or annual fees for off-beach parking.
6
Ibid.
10 | P a g e
Benchmarking
To provide context for parking fee structures in St. Johns County, the project team reviewed off-beach
and on-beach parking structures in St. Johns County, neighboring counties, and other communities with
beach access in the State of Florida. The project team reviewed publicly-available information on beach
parking fees and, where necessary, contacted individual jurisdictions or their parking operators to
confirm rate structures.
In performing comparisons across jurisdictions, there is no “perfect twin.” Differences in off-beach

parking rate structures may vary for multiple reasons, including: jurisdictional revenue mix, quality of
amenities provided, and the availability of on-beach parking. Further, the qualitative “beach
experience” varies considerably by region, where beaches in some areas of the State may be located in
urban areas (e.g., South Florida) and other beaches may be located in more remote locales (e.g., certain
areas of St. Johns County).
In total, the project team reviewed off-beach and on-beach parking (where applicable) for
approximately 80 communities within the State of Florida. General findings from the benchmarking
review include:
• The majority of jurisdictions analyzed charge for off-beach parking, though comparatively fewer
jurisdictions in Northeastern Florida charge for off-beach parking
• Among jurisdictions that charge for off-beach parking, the vast majority offer an annual parking
pass at a discounted rate
• Setting a price differential between residents and non-residents, where non-residents pay a
higher rate, is a common pricing strategy
Additionally, multiple State Parks offering beach access in Northeast Florida, as well as around the State,
charge a per vehicle entrance fee to visitors.
These findings illustrate that within the State of Florida, the vast majority of residents and visitors are
accustomed to paying for off-beach parking. Charging for off-beach parking is a common practice within
Florida communities with beach access. This finding suggests that should St. Johns County implement
an off-beach parking fee, the County would not be placed at a competitive disadvantage relative to
other beach communities within the State.
Additional information about off-beach parking rates in each region is detailed in the pages that follow.
11 | P a g e
Northeastern Florida
Residents and visitors in St. Johns County are accustomed to paying for parking in certain locations. For
example, the County charges daily and annual rates for on-beach parking. Additionally, residents and
visitors pay for parking in other locations within the County as well:
• City of St. Augustine: $1.50 per hour ($0.50 per hour with a ParkNow card) and $12 per entry at
the downtown parking garage
• Anastasia State Park: $4 per single occupant vehicle; $8 per vehicle (2 to 8 occupants)
• Guana Tolomato Matanzas National Estuarine Research Reserve: $3 per vehicle
For on-beach parking, Volusia County charges $10 for daily passes, $25 for residents to purchase annual
passes, and $100 for non-resident annual passes. Additionally, to access inlet parks, visitors much pay
$10 per day (regardless of residency). “Combo passes” for both on-beach parking and inlet parks are
$45 for residents, $120 for non-residents.
Among jurisdictions within Volusia County, Daytona Beach and New Smyrna Beach charge for off-beach
parking:
• Daytona Beach: Parking lots - $1.50/hour, $5.00 for 4 hours, $10.00 for 8 hours; Meter -
$1.00/hour, 6-hour limit; Seasonal Lots – $8.00/day, $6.00/evening
• New Smyrna Beach: $10 daily and $100 annually for off-beach parking; County residents do not
pay for off-beach parking
Among other counties in Northeast Florida:
• Flagler County does not permit on-beach driving and does not charge for off-beach parking
• In Duval County, on-beach parking is not permitted (except in Huguenot Memorial Park);
Jacksonville Beach charges non-residents $5 per day during the summer (no charge for
residents), while Atlantic Beach and Neptune Beach do not charge for off-beach parking. For
Huguenot Memorial Park, a daily per-vehicle fee of $5 ($3 before 8:00) and annual vehicle fee of
$99 is levied. Duval County also maintains a County-owned beach in Kathryn Abbey Hanna Park,
where there is a daily per-vehicle entrance fee of $5 and an annual vehicle fee of $99
• In Nassau County, out-of-county residents must purchase a permit for on-beach parking ($5
daily/$25 annually); County residents can park on beaches free of charge. There is no charge for
off-beach parking in Nassau County or Fernandina Beach (in Fernandina Beach, parking and
driving on the beach is allowed in a small area near Sadler Road in front of Seaside Park)
12 | P a g e
Additionally, multiple State Parks in the region charge per vehicle or per person entrance fees. For
example, vehicle-based entrance fees are collected in Duval County, Amelia Island State Park ($2 per
person), Big Talbot Island State Park ($3 per vehicle), and Little Talbot Island State Park ($4 or $5 per
vehicle, depending on occupancy).
Tampa Bay/St. Petersburg
The project team reviewed off-beach parking rates in Pinellas, Hillsborough, Manatee, and Sarasota
Counties in the Tampa Bay/St. Petersburg region. With the exception of St. Petersburg, Tarpon Springs,
and Gulfport, jurisdictions in Pinellas and Hillsborough Counties charge for off-beach parking;
jurisdictions in Manatee and Sarasota Counties do not.
Among the eleven jurisdictions reviewed that charge for off-beach parking:
• Eight jurisdictions charge hourly rates for off-beach parking. Hourly rates range from $1
(Clearwater and Indian Shores/Tiki Gardens) to $3 (Clearwater)
• Five jurisdictions offer daily rates for off-beach parking. Daily rates range from $2 (Hillsborough
County) to $12 (Indian Shores/Tiki Gardens and Madeira Beach)
• Four jurisdictions have differentiated pricing built into their rate structures, with beach visitors
paying higher rates at certain locations, times of year, and/or days of the week
Among the eleven jurisdictions that charge for off-beach parking:
• Three jurisdictions do not offer annual passes to residents or non-residents. Accordingly, in

Indian Rocks Beach, Indian Shores/Tiki Beach, and Tampa, residents and non-residents can only
pay an hourly or daily rate – and do not receive a discount for annual parking
• Three jurisdictions offer an annual pass to residents only – Clearwater, Madeira Beach, and
Treasure Island. Non-residents cannot receive discounts for annual parking in these jurisdictions
• Annual pass costs for residents range from $0 (Madeira Beach) to $75 (Pinellas County and
Clearwater)
No beaches in the region permit on-beach driving.
The table on the following page details the off-beach parking rates for the Tampa Bay/St. Petersburg
jurisdictions analyzed.
13 | P a g e
Tampa Bay/St. Petersburg: Off-Beach Parking Rates
Annual Pass
Hourly Rates Daily Pass Non-
Residents Residents
Pinellas County [1] - $5 $75
$1-$3
Clearwater depending on - $75 -
location
Gulfport $0 $0
Indian Rocks Beach $1.25 - -

Indian Shores/Tiki
$1 $12 -
Gardens
Madeira Beach [2] $2 $12 $0 -
Oldsmar [3] - $5 $2.68 -
Redington Shores [4] $1.50 - $3 -
St. Petersburg $0 $0
St. Pete Beach $1.50 - $30 $125
Tarpon Springs $0 $0
Treasure Island [5] $1.75 - $45 -
Hillsborough County [6] - $2 $50
Tampa $1.60 - -
Manatee County $0 $0
Anna Maria $0 $0
Bradenton Beach $0 $0
Holmes Beach $0 $0
Sarasota County $0 $0
Sarasota $0 $0
Siesta Key $0 $0
Venice $0 $0
[1] Pinellas County: Annual pass is $55 for seniors and military personnel; $37.50 for those who can prove a lower income
[2] Madeira Beach: Residents issued annual decals by the City can park at City-owned and beach access lots for free
[3] Oldsmar: For $2.68, residents can purchase an annual parking pass for Mobbly Beach Park; $5 per day parking fee without resident pass
[4] Redington Shores: $1.50 hourly fee at Pinellas County-Owned lot; $3 annual resident pass to park at Redington Shores Town-owned lot
[5] Treasure Island: One municipal lot owned and operated by St. Petersburg with a $2 hourly rate and $6 daily rate and no annual pass
[6] Hillsborough County: $2 entry fee to E.G Simmons Regional Park which has a beach; $50 annual fee for entry to all regional parks
14 | P a g e
Southwest Florida
The project team reviewed off-beach parking rates in Charlotte, Collier, and Lee Counties in Southwest
Florida. All nine jurisdictions reviewed charged for off-beach parking:
• Hourly rates range from $0.75 (Charlotte County) to $4.00 (Sanibel Island)
• Two jurisdictions (Collier County and Marco Island) offer daily rates of $8.00 per vehicle
All jurisdictions, with the exception of Alison Hagerup Beach on Captiva Island, offer annual passes:
• Charlotte County charges the same rate ($53.50) for residents and non-residents
• Residents in Collier County pay for parking permits in their property taxes with a portion ($50) of
their ad-valorem taxes paying for a beach permit; non-residents pay $50
• Lee County and Bonita Springs charge the same rate ($60) for residents and non-residents
• The City of Fort Myers Beach offers an annual pass for residents; non-residents can only pay for
off-beach parking through hourly rates
• The City of Sanibel charges a higher annual rate for non-residents than for residents
The table below details the off-beach parking rates for the Southwest Florida jurisdictions analyzed:
Southwest Florida: Off-Beach Parking Rates
Annual Pass
Hourly Rates Daily Pass
Residents Non-Residents
Charlotte County $0.75 - $53.50
Collier County [1] $2.50 $8.00 $0.00 $50.00
Marco Island [2] $1.50 $8.00 $0.00 $50.00
Naples $2.50 - $0.00 $50.00
Lee County $2.00 - $60.00
Bonita Springs $2.00 - $60.00
$5 for 2 hours; $7 for 3
Captiva [3] hours; $8 for 4 hours; and - -
$10 for 5 hours
Fort Myers Beach [4] $2.00 - $25.00 -
Sanibel $4.00 - $12.00 - $102.00 $90.00 - $180.00
[1] - Collier County: residents pay for parking permits in their property taxes, though they must still obtain a permit [2] - Marco Island: Parking
fees shown for Turner Beach [3] - Captiva Island: Parking fees shown for Alison Hagerup Beach [4] - Ft. Myers Beach: Lee County passes are
also accepted
15 | P a g e
South Florida
The project team reviewed off-beach parking rates in Palm Beach, Broward, and Miami-Dade Counties in
South Florida. Throughout South Florida, the common practice is to charge for off-beach parking. Of the
20 jurisdictions reviewed, only two do not charge for off-beach parking (Broward County does not
operate any beaches):
• Key Biscayne (Miami-Dade County) and Jupiter (Palm Beach County) do not charge for off-beach
parking
• Palm Beach County charges for off-beach parking at two beaches; off-beach parking at all other
beaches is free of charge
Among the 17 remaining jurisdictions that charge for off-beach parking:
• Fourteen jurisdictions charge hourly rates ranging from $1 (Fort Lauderdale) to $4 (Miami
Beach)
• Six jurisdictions offer daily rates ranging from $5 (Boynton Beach, low season) to $18 (Boca
Raton, weekends)
• Eight jurisdictions have differentiated pricing built into their rate structures, with beach visitors
paying higher rates at certain locations, times of year, and/or days of the week
• Three jurisdictions do not offer annual passes to residents or non-residents. Accordingly, in

Palm Beach County,7 Miami, and Miami Beach, residents and non-residents can only pay an
hourly or daily rate (Miami) – and do not receive a discount for annual parking
• Ten jurisdictions offer an annual pass to residents only – Boca Raton, Lake Worth, Lantana,
Dania Beach, Deerfield Beach, Fort Lauderdale, Hallandale Beach, Lauderdale-by-the-Sea,
Pompano Beach, and Surfside. Non-residents cannot receive discounts for annual parking in
these jurisdictions
• Annual pass costs for residents range from $10.70 (Surfside) to $159.00 (Hollywood)
• Four jurisdictions offer annual passes for non-residents, with costs ranging from $90 (Boynton
Beach) to $318 (Hollywood)
No beaches in South Florida permit on-beach driving.
The table below summarizes the off-beach parking rates for the South Florida jurisdictions analyzed.
7
Palm Beach County charges hourly rates for off-beach parking at two beaches; visitors can park free of charge at
the other County beaches
16 | P a g e
South Florida: Off-Beach Parking Rates
Annual Pass
Hourly Rates Daily Pass
Residents Non-Residents
No charge at most County-operated beaches;
Palm Beach County $3.00 per hour (weekdays), $4.00 per hour (weekends) at South Inlet Park; $2.00
per hour at R.G. Kreusler Park
$16.00 - $18.00
$2.00 weekdays; $3.00
weekends
Boca Raton weekends; $57.00 -
$15.00 - $17.00
4 hr. max
weekdays
$5.00 - $10.00,
Boynton Beach [1] - depending on $40.00 $90.00
season
Delray Beach $1.50 - $95.40
Jupiter $0.00 $0.00 $0.00
Lake Worth [2] $2.00 - $42.40 - $63.60 -
Lantana [3] $1.50 - $37.10 -
Broward County No County-Operated Beaches
Dania Beach $1.75 - $47.70 -
$2.00 -$4.00,
depending on
Deerfield Beach - $47.70 -
location/day of the
week
$1.00 -$1.75,
Fort Lauderdale - $24.00 -
depending on location
Hallandale Beach $1.25 - $150.00 -
Hollywood [4] $1.50 $15.00 $159.00 $318.00
Lauderdale-by-the-Sea $2.00 - $58.30 -
Pompano Beach $1.25 - $60.00 -
$6.00
Miami-Dade County - weekends/holidays; $150.00
$7.00 weekends
Key Biscayne $0.00 $0.00 $0.00
$6.00 - $8.00
Miami - depending on day -
and time of year
$1.00 - $4.00 $10-$15 depending
Miami Beach -
depending on location on the lot
Surfside $2.00 - $10.70 -
[1] - Boynton Beach: $5 (May 1 – Nov 15); $10 (Nov 16 – Apr 30); $40 resident annual decal; $90 seasonal non-resident decal (May 1 – Nov 15)
[2] - Lake Worth: $42.40 annual beach decal for permanent residents; $63.60 annual pass for seasonal residents
[3] - Lantana: Residents of Hypoluxo can receive an annual pass for $58.30; No passes for any other non-residents
[4] - Hollywood: Visitor parking permits available for $21.20 a week and $53 a month
17 | P a g e
Recommended Rate Structure
In recommending a rate structure for an off-beach parking program, the project team considered the
following factors:
• The ongoing subsidy of beach services fund from the County general fund
• Parking rate structures in other Florida jurisdictions with beach access
• Transparency and convenience to customers
• Simplicity of collection to the County
• Providing a relative discount to County residents – in line with current practices for on-beach
parking fees
Taking these factors into consideration, the project team Off-Beach Parking Lot at Mickler
recommends implementing a two-pronged rate structure Beachfront Park
for on-beach and off-beach parking – a daily rate and an
annual rate. The project team evaluated an hourly rate as
well, but found an hourly rate impractical in most, but not
all, instances. First, hourly rates would require increased
maintenance for pay-and-display units, as paper reams
would run out more regularly requiring a higher cost of
service. Second, a daily rate will require fewer resources to
be directed towards parking enforcement relative to an
hourly rate structure. Third, a daily rate allows beachgoers
to pay once for parking, and not have to return to their
vehicles for the remainder of their visit to the beach.
Accordingly, for off-beach parking, the project team recommends implementing the following two-
pronged rate structure:
• Daily Rate: $5
• Annual Permit: $50
Individuals who purchase off-beach parking passes will have access to all County-owned off-beach
parking lots, roadside parking near County parking lots, as well as parking meters. There is no discount
offered to County residents. These off-beach parking rates do not include on-beach parking.
Similarly, for on-beach parking, the project team recommends implementing a two-pronged rate
structure:
• Daily Rate: $10 County resident/$15 non-County resident
18 | P a g e
• Annual Permit: $75 County resident/$125 non-County resident
Individuals who purchase on-beach parking will have access to both on-beach and off-beach parking.
As is a common practice among Florida beach communities – and is consistent with St. Johns County’s
current rate structure for on-beach parking – a higher rate is charged for non-County residents. Further,
the rate structure is designed to create an incentive for those individuals who use the beach most often
– County residents – to purchase the annual permit for $75 and therefore pay the lowest per unit cost
for parking.
As is illustrated in the tables below, under the recommended consolidated rate structure, the cost for an
annual parking permit for County residents will increase from $40 to $75. Under the recommended
consolidated rate structure, however, the new rates will include both on-beach and off-beach parking.
Current St. Johns County Parking Rates
Off-Beach Parking On-Beach Parking

Pass Type Resident Non-Resident Resident Non-Resident
Daily - - $6 $8
Annual - - $40 $60
Recommended St. Johns County Parking Rates
Off-Beach Parking On-Beach Parking*

Daily $5 $10 $15
Annual $50 $75 $125
All handicap passes – either daily or annual – would be charged at the resident rate.
Additionally, on-beach parking rates would be lowered during the off-season, defined as November 1st
through February 28th (29th in a leap year). During the off-season, daily passes for on-beach parking
would decline from $10 resident/$15 non-resident to $5 per day – the same rate as off-beach parking.
Annual passes are valid throughout the off-season.
In Vilano Beach, where on-street parking has high turnover in commercial areas, the County may
consider installing smart parking meters. Since visits to these areas are anticipated to be of a shorter
duration compared to day-long visits to beach areas, a rate structure comprised of an hourly rate
coupled with a daily rate is recommended:
19 | P a g e
• Hourly rate: $1 per hour Vilano Beach – Candidate for Smart
• Daily rate: $12 per day Meters & Hourly Parking
Pay-and-display units may be considered in lieu of
smart parking meters. However, in high-volume areas
pay-and-display units may run out of paper and require
additional servicing. Regardless of which technology is
used, the pay-and-display or a smart meter, the off-
beach parking spots for Vilano Beach will be strong
candidates for hourly parking.
Customers purchasing an annual or daily pass would be

able to park at metered spots for no additional charge.
During peak periods of demand, when many of the

County’s off-beach parking lots are full, beachgoers
park on the side of the road or in right-of-ways. To
prevent spillover outside of paid parking lots, the Roadside Parking Spots Adjacent to
county should charge for parking in these areas as well Mickler Beachfront Park
and provide signage alerting beachgoers to the new
requirement. Visitors to the beach would be able to
purchase daily passes through pay-and-display units,
use a pay-by-phone application (e.g., ParkMobile or
PayByPhone), or annual passes.
20 | P a g e
Technologies
The project team evaluated multiple parking technologies to determine the most appropriate fit for an
off-beach parking program. Technologies evaluated include:
• Parking Meters: Single or double-headed meters that usually take coins only for payment
• Smart Meters: Similar technology as parking meters, but with the ability to accept credit and
debit cards as well
• Pay-and-Display Units: Allow the customer to purchase a ticket Pay-and-Display Unit

that is placed on their dashboard to show payment. They can
be integrated with parking applications, and accept cash, credit
cards, debit cards, coins, as well as proprietary payment cards.
These units can work on solar energy for a small lot or a short
period of time. Multiple machines can be placed together or
spread throughout the lot
• Pay-in-Lane: A pay machine placed in a lane that requires a gate

to allow access to the facility or lot. Works well in situations
with a long throat to the parking lot or smaller volume; a
suboptimal arrangement for lots with multiple entrances, large
volume, or short entrances to the parking lot
• Pay-by-Phone Parking Apps: Multiple smartphone parking applications are available that allow
customers to pay for a space on their personal mobile device. The app is linked to a credit card,
and a service fee is charged to the
customer each time the app is used to pay ParkNow Card – City of St. Augustine
for parking. Most apps interact with hand-
held enforcement devices, sending a list of
paid customers to the enforcement
personnel. They can also be custom made
for a particular entity
• Proprietary Pre-Paid Payment Cards:

Much like a subway card or bus pass,
customers pay a small fee to purchase a
card that stores value. Using a pay-and-
display unit, customers pre-pay for
parking, with money debited from the
card when the customer pays for parking
21 | P a g e
The City of St. Augustine uses this technology through its “ParkNow” Card, where customers can
purchase increments of $20, $30, or $50 on a card,
Smart Meters
and in return, pay a discounted rate on parking at
City-owned lots and parking garages. Parking rates
in the city are $1.50/hour without the ParkNow
card, $0.50/hour for ParkNow cardholders.
Customers must pay a one-time charge of $2.50 for
the card
In St. Johns County, the most appropriate off-beach parking

technology solution will satisfy the following criteria:
• Provide a convenient user experience, allowing

customers to pay quickly and effortlessly
Parking App
• Allow the County to easily and transparently collect
parking revenue
• Minimize enforcement requirements on County

employees
Given these considerations, the project team recommends the

following parking technologies to be implemented in an off-
beach parking program:
• Pay-and-Display Units: Place 27 pay-and-display units

across the County’s 13 beach parking lots. Pay-and-
display units are used by multiple jurisdictions
throughout Florida and the country and are easy to use
and maintain
• Smart Meters: Place smart meters for street parking

near Vilano Beach. Given that these are high-volume
parking areas, this should be the one area where
customers can be charged hourly rates
• Pay-by-Phone Parking Apps: Use one of the major

mobile parking applications (e.g., ParkMobile or
PayByPhone) to offer customers the option of paying
for daily rates at beach lots or hourly rates where
smart meters are installed
22 | P a g e
Additionally, the County may consider using a proprietary payment card, similar to the City of St.
Augustine’s “ParkNow” card. The County proprietary pre-payment card – or “Beach Card” – would allow
customers to pre-pay for parking.
Under this arrangement, customers would purchase a “Beach Card” for a small fee, and use the card at
all County pay-and-display units and smart meters. Annual passes for on-beach and off-beach parking
could be administered through a Beach Card, and customers could receive discounts on daily or hourly
parking rates (e.g., purchase three days of off-beach parking get the fourth day free or hourly rates of
less than a $1 per hour).
Some of the advantages and disadvantages of a proprietary prepaid payment card are summarized
below:
Advantages and Disadvantages of Proprietary Prepaid Payment Cards
Advantages Disadvantages
Resident vs. non-Resident rates may be difficult to

Provides opportunity for customer discounts
implement at pay-and-display units
Eliminates possibility of “breakage” (e.g., theft) by Customers may require two cards – one for County
revenue collectors and tracking of data Beaches and one for the City of St. Augustine
Unspent balances on cards can be transferred to the Funds on lost cards cannot be recouped by the
County after a predetermined period of time customer
Parking funds are quickly and easily transferred to
County would likely provide cards at a loss*
County coffers
Customers who park in the City of St. Augustine may be County would need to develop a new process to
familiar with the technology distribute cards
* - City of St. Augustine charges $2.50 for ParkNow cards but each card costs the City $6.00
23 | P a g e
Revenue Projections
To estimate the potential revenue from on-beach and off-beach parking, the project team created a
parking revenue projection model and loaded the model with five distinct scenarios. Each scenario
assumes a different set of underlying assumptions. As a whole, the scenarios provide a range of possible
revenue outcomes depending on: exogenous factors (e.g., bad weather), type of parking rate structure
selected (e.g., the recommended rate structure or another version), or funding source (e.g., a non-ad
valorem levy on all households).
The principal scenario in the revenue projection model is the Baseline Forecast, or the “base case.” The
baseline forecast uses historical on-beach parking pass data as a starting point for forecasting parking
revenue. Additional assumptions regarding how many vehicles are in each off-beach parking lot (i.e.,
“parking lot capacity”) are layered into the model to estimate the number and types of off-beach passes
sold, and the total amount of off-beach parking revenue generated. Within the baseline forecast,
$2,214,818 in revenue is generated.
To supplement the baseline forecast, the project team developed four alternative revenue forecast
scenarios. The first two scenarios, “Change in Consumer Behavior” and “Fewer Visitors to County
Beaches” assume that exogenous factors, such as a consumer preference for annual passes and bad
weather, negatively affect revenue generation. The second two scenarios, “Off-Beach Differentiated”
and “Non-Ad Valorem” assume a different parking rate structure relative to the baseline forecast, and
the levy of a $50 non-ad valorem fee on all households, respectively.
Additional information about each of the alternative scenarios is summarized below:
• Change in Consumer Behavior presumes that the recommended rate structure catalyzes a
change in consumer behavior – more beach visitors purchase annual passes in place of daily
passes, decreasing off-beach revenue relative to total on-beach revenue. Consequently, the
number of resident and non-resident visitors remains consistent with the base case, but the
amount of revenue collected declines because fewer daily passes are purchased. Forecasted
annual revenue declines 19.0% relative to the base case to $1,795,024.
• Fewer Visitors to County Beaches presumes a smaller number of visitors to St. Johns County
beaches because of inclement weather or worsening macro-economic conditions (e.g., a
recession that affects consumer discretionary spending, thereby decreasing the number of out-
of-town tourists who travel to St. Johns County). Consequently, the total number of passes
purchased declines across-the-board, materially decreasing the amount of off-beach and on-
beach revenue collected. Forecasted annual revenue declines 35.3% relative to the base case
to $1,433,685.
• Off-Beach Differentiated presumes the same distribution of on-beach and off-beach parking
passes are purchased as in the baseline forecast, however, a different parking rate structure is
24 | P a g e
applied. Off-beach parking rates are “differentiated” – annual off-beach parking rates are
higher for non-residents ($95) than residents ($55). Peak daily rates rise from $5 to $10,
regardless of residency. Handicap rates remain unchanged relative to the baseline forecast. As
a result of higher daily off-beach parking rates, forecasted annual revenue increases 27.1%
relative to the base case to $2,814,112.
• Non-Ad Valorem presumes that a non-ad valorem fee of $50 will be levied on all St. Johns
County households (estimated at 74,089). In turn, all households will receive a pass for on-
beach and off-beach parking. Within the revenue projection model, this assumption translates
to the purchasing of 74,089 annual on-beach resident passes; daily resident passes decrease to
zero. For non-residents, the parking rate structure is the same as the base case, except that no
parking meters will be installed and handicapped motorists park at no charge. Forecasted
annual revenue more than doubles (104.9%) relative to the baseline forecast to $4,538,022.
The table below summarizes the differences in each of these alternative scenarios versus the baseline
forecast and budgeted FY 2016 parking revenue:
Revenue Projection Scenario Comparisons
Off-Beach Variance from On-Beach Variance from Total Variance from

Scenario
Revenue Base Case Revenue Base Case Revenue Base Case
Baseline Forecast $956,096 - $1,258,722 - $2,214,818 -
Change in Consumer
$630,851 -34.0% $1,164,173 -7.5% $1,795,024 -19.0%
Behavior
Fewer Visitors to
$587,608 -38.5% $846,078 -32.8% $1,433,685 -35.3%
County Beaches
Off-Beach
$1,555,392 62.7% $1,258,720 0.0% $2,814,112 27.1%
Differentiated
Non-Ad Valorem $194,592 -79.7% $4,343,430 245.1% $4,538,022 104.9%
FY 2016 Budgeted
$0 - $945,00 -24.9% $945,00 -57.3%
Revenue*
* - Uses rate structure in place as of spring 2016, not recommended rate structure (e.g., no charges for off-beach
parking). Excludes revenues collected from permitting and other fees collected by Beach Services.
Additional detail on each of the scenarios is presented in the pages that follow.
25 | P a g e
Baseline Forecast
In the baseline forecast, 5,577 annual on-beach and 64,523 daily on-beach passes are sold. A total of
1,395 annual off-beach and 126,489 daily off-beach passes are sold. Additionally, 230,400 hours of
revenue are collected from 120 smart meters.
Parking Passes Sold by Type – Baseline Forecast
140,000
126,489
120,000
100,000
80,000 64,523
60,000
40,000
20,000 5,577 1,395
0
Daily Passes - Off-Beach Daily Passes - On-Beach
Annual Passes - On-Beach Annual Passes - Off-Beach
Combining the number of passes sold with the recommended parking rate structure8 yields $2,214,818
in gross revenue in the first full year of operation – $1,258,722 (57%) in revenue is generated from on-
beach parking passes, while $956,096 (43%) in revenue is generated from off-beach parking passes and
meters.
Total Revenue Projection – Baseline Forecast
Annual
Parking Type
Revenue
Off-Beach Parking Lots $551,496
Meters $230,400
Roadside Parking Spots $104,450
Off-Beach Annual Passes $69,750
Sub-total (Off-beach) $956,096
On-Beach Parking $1,258,722
Projected Parking Revenue $2,214,818
8
On-beach parking rates (resident/non-resident): $75/$125 for annual passes, $10/$15 for peak daily rates.
Off-beach parking rates: $50 (annual); $5 daily, regardless of residency
26 | P a g e
The tables below provide additional detail on the number of passes sold and annual projected revenue
for on-beach and off-beach parking revenue in the baseline forecast.
On-Beach Revenue Projection – Baseline Forecast
Annual Projected
Pass Type # of Passes
Revenue
Annual Passes
On-Beach Resident 4,299 $322,425
On-Beach Non-Resident 719 $89,875
Handicap 559 $41,925
Daily On-Beach Parking - Residents
On-Peak 22,712 $227,120
Off-Peak 2,271 $11,355
Daily On-Beach Parking - Non-Residents
On-Peak 36,007 $540,110
Off-Peak 1,800 $9,000
Daily On-Beach Parking – Handicap
On-Peak 1,650 $16,497
Off-Peak 83 $415
Total 70,100 $1,258,722
Off-Beach Revenue Projection – Baseline Forecast
Annual Projected
Lot Name # of Spaces
Revenue
Mickler Beachfront Park 238 $124,296
South Ponte Vedra Park 35 $18,279
North Beach Park 88 $45,958
Surfside Park 52 $27,157
Vilano Beach Oceanfront Park 23 $12,012
Pope Road Park 23 $12,012
SJC Ocean Pier Park 173 $90,349
Windswept Acres Park 41 $21,412
Mary St. ROW 8 $4,178
Gloria Ave. Minnie St. Walkover 75 $39,169
Frank Butler Park East 111 $57,970
Crescent Beach Park 126 $65,804
Spyglass Walkover 18 $9,401
Subtotals
Off-Beach Annual Passes - $69,750
Lots 1,011 $527,995
Handicapped Spaces 45 $23,501
Meters 120 $230,400
Roadside Spots 200 $104,450
Total 1,376 $956,096
27 | P a g e
In the baseline forecast, $1,895,079 in revenue is generated by on-beach and off-beach parking fees,
excluding meters and handicap passes.9 Of this $1,895,079, residents account for approximately 38% of
revenue, while non-residents account for approximately 62% of revenue generated.
Parking Revenue by Residency – Baseline Forecast*
$1,400,000
$1,180,643
$1,200,000
$1,000,000
$800,000 $714,436
$600,000
$400,000
$230,400
$200,000 $89,338
$0
Non-Resident Resident Meters Handicap
*-Includes annual passes
Of the $2,214,818 in revenue generated in the baseline forecast, nearly two-thirds of revenue
(approximately 66%) is generated from daily passes (on-beach, off-beach, and meters).
Parking Revenue by Pass Type – Baseline Forecast
Meters,
Annual 10%
Off-Beach, Daily On-
3% Beach,
36%
Annual
On-Beach,
21%
Daily Off-
Beach,
30%
Nearly three-quarters (72%) of projected parking revenue in the baseline forecast is generated in the
peak season (March 1st through October 31st).
9
Meter and handicap revenue is not differentiated by residency. In the baseline forecast, annual and daily rates
are the same irrespective of residency.
28 | P a g e
Parking Revenue by Season – Baseline Forecast*
$1,800,000
$1,584,757
$1,600,000
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000 $523,975
$400,000
$200,000 $106,086
$0
Peak Annual Off-Peak
*-Includes metered parking and handicap passes
On-beach parking inputs in the baseline forecast were based on historical data collected by the St. Johns
County Department of Parks and Recreation Beach Services Division. The project team reviewed on-
beach passes by type for 2013, 2014, and 2015 and used three-year averages to estimate the number of
on-beach passes sold in the base case. To normalize comparisons across fiscal years, the project team
assumed customers who bought three-day passes bought daily passes, and customers who purchased
military and twilight passes purchased non-resident daily passes with a 75% discount factor applied. See
the appendix for additional detail on historical off-beach parking pass sales.
The two tables that follow summarize the on-beach parking pass assumptions used for the baseline
forecasts using historical three-year averages:
Baseline Forecast Assumptions – On-Beach Parking (Annual Passes)*

Pass Type Price Number Sold
Resident $75 4,299
Non-Resident $125 719
Handicap $75 559
Total - 5,577
29 | P a g e
Baseline Forecast Assumptions – On-Beach Parking (Daily Passes)*
On-Peak $10 22,712
Off-Peak $5 2,271
On-Peak $15 36,007
Off-Peak $5 1,800
On-Peak $10 1,650
Off-Peak $5 83
Total - 64,523
* - Includes off-beach and on-beach parking
For off-beach parking assumptions, historical data were not available as the County does not currently
charge for off-beach parking. Since the price differential between annual residential on-beach and off-
beach parking passes is only $25, the project team assumed the total number of off-beach annual passes
would equal one-fourth (25%) of the total number of annual on-beach passes. Accordingly, the baseline
forecast assumes that 1,395 annual off-beach parking passes will be sold in FY 2017.
Baseline Forecast Assumptions – Off-Beach Parking (Annual Passes)

Resident $50 1,075
Non-Resident $50 180
Handicap $50 140
Total - 1,395
To estimate the number of daily off-beach passes issued, the project team used a three-step process.
First, the project team estimated the total number of parking and meter spaces where the County would
charge for off-beach parking:
• Off-beach parking lots: 1,011 spaces at 13 County lots
• Handicap parking spots: 45 spaces at the 13 County lots
• Roadside parking spots: 200 estimated spaces near and around the 13 County lots
• Smart Meter Spaces: 120 estimate roadside spaces in Vilano Beach
Second, the project team generated an assumption of how full (capacity rate) the County’s off-beach
parking spaces would be at a given time of year or day of the week. A capacity rate of 100% signifies
that one car will park within each space in a given lot over the course of one day. Higher capacity rates
30 | P a g e
(i.e., lots are fuller) were assumed for weekends, and during the peak season (defined as March 1st
through October 31st).
To account for customers who purchase on-beach passes and annual off-beach passes, the baseline
forecast assumes conservative capacity rates. For example, during the peak summer season, the
County’s lots will be full, with multiple vehicles parking in the same space over the course of the day.
This implies a capacity rate in excess of 100% when accounting for turnover in each spot. For the
purposes of revenue projection, however, the baseline forecast only assumes a capacity rate of 75%
during peak periods. This conservative assumption accounts for customers who purchase on-beach
passes and annual off-beach passes, and who park in off-beach parking lots.
The table below details the assumed capacity rates and the estimated number of daily off-beach passes
sold in the baseline forecast.
Baseline Forecast Assumptions – Off-Beach Parking (Daily Passes)
Total Lot Capacity Number Sold

Season
(Inputs) (Outputs)
Peak – Weekend 75% 64,486
Peak – Weekday 25% 52,679
Offseason – Weekend 10% 4,117

Offseason – Weekday 5% 5,207
Total - 126,489
The table below summarizes the capacity rates used in the baseline forecast. The “peak season” is
defined as March 1st through October 31st.
Baseline Forecast Assumptions – Capacity Rates*
Resident Non-Resident Total

Season
% Capacity % Capacity % Capacity
Peak – Weekend 10% 65% 75%
Peak – Weekday 5% 20% 25%
Offseason – Weekend 2% 8% 10%
Offseason – Weekday 0% 5% 5%
*- Capacity rates represent the percentage of spaces occupied by Daily Pass holders
Third, based on in-person observations, the project team estimated 120 metered spaces could be
striped in the Vilano Beach area. To determine the amount of revenue metered spaces could generate,
estimates were developed concerning how many hours each meter would be in use daily. These
estimates are summarized in the table on the following page.
31 | P a g e
Baseline Forecast Assumptions – Off-Beach Parking (Meters)
Hours Used per

Day Type Parking Meter Hours
Day
Peak – Weekend 8 68,160
Peak – Weekday 6 125,280
Offseason – Weekend 4 16,320
Offseason – Weekday 2 20,640
Total - 230,400
“Change in Consumer Behavior” Scenario
The “Change in Consumer Behavior” scenario presumes beach visitors purchase annual passes in lieu of
daily passes. The scenario assumes the following changes in assumptions relative to the baseline
forecast:
• On-beach parking: Number of annual passes sold increase 50%; number of daily passes sold
decrease 40%
• Off-beach parking: Number of annual passes sold increase 50%; consequently, daily pass
capacity rates for peak weekend decline from 75% to 50%, peak week decline from 25% to 15%,
off-peak weekend decline from 10% to 5.0%, and off-peak week decline from 5.0% to 2.5%; all
meter capacity rates decline 50%
As detailed in the table below, relative to the base case scenario, total revenue in the “Change in
Consumer Behavior” scenario decreases from $2,214, 818 to $1,795,024 – a decline of 19.0%.
Total Revenue Projection – Change in Consumer Behavior
Annual Variance from

Parking Type
Revenue Baseline
Off-Beach Parking Lots $345,576 -37.3%
Meters $115,200 -50.0%
Roadside Parking Spots $65,450 -37.3%
Off-Beach Annual $104,625 50.0%
Sub-total (Off-beach) $630,851 -34.0%
On-Beach Parking $1,164,173 -7.5%
Projected Parking Revenue $1,795,024 -19.0%
As detailed in the two tables on the following page, projected on-beach revenue in the “Change in
Consumer Behavior” scenario declines 7.5% from $1,258,722 to $1,164,173 relative to the baseline
forecast. The increase in annual passes sold does not make up for the loss in revenue from fewer daily
32 | P a g e
passes sold. Off-beach parking revenue declines 34.0% relative to the baseline forecast, as fewer daily
passes are purchased and motorists with annual passes park at metered parking spaces.
On-Beach Revenue Projection – Change in Consumer Behavior
Annual Projected
Revenue
Annual Passes
On-Beach Non-Resident 1,079 $134,875
On-Beach Handicap 839 $62,925
On-Peak 13,627 $136,272
Off-Peak 1,363 $6,814
On-Peak 21,604 $324,063
Off-Peak 1,080 $5,400
On-Peak 990 $9,900
Off-Peak 50 $249
Total 47,081 $1,164,173
Off-Beach Revenue Projection – Change in Consumer Behavior
Annual Projected
Revenue
Subtotals
Lots 1,011 $330,850
Meters 120 $115,200
Total 1,376 $630,851
33 | P a g e
In the “Change in Consumer Behavior” scenario, $1,581,523 in revenue is generated by on-beach and
off-beach parking fees, excluding meters and handicap passes.10 Of this $1,581,523, residents account
for approximately 52% of revenue, while non-residents account for approximately 48% of revenue.
Parking Revenue by Residency – Change in Consumer Behavior*
$900,000
$816,012
$800,000 $765,511
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$115,200 $98,300
$100,000
$0
Non-resident Resident Meters Handicapped
Of the $1,795,024 in revenue generated in the “Change in Consumer Behavior” scenario, approximately
56% of revenue is generated from daily passes (on-beach, off-beach, and meters).
Parking Revenue by Pass Type – Change in Consumer Behavior
Meters, 8%
Annual Off-
Beach, 3% Daily On-
Beach, 29%
Annual On-
Beach, 16%
Daily Off-
Beach, 44%
10
Meter and handicap revenue is not differentiated by residency. Annual and daily rates are the same irrespective
of residency.
34 | P a g e
“Fewer Visitors to County Beaches” Scenario
The “Fewer Visitors to County Beaches” scenario presumes that fewer on-beach and off-beach parking
passes are purchased as a result of external events (e.g., bad weather or a recession). The scenario
assumes the following changes in assumptions relative to the baseline forecast:
• On-beach parking: Annual passes decrease 20%; daily passes decrease 40%
• Off-beach parking: Annual passes decrease 20%; daily passes and meter rates decrease 40%
As detailed in the table below, relative to the baseline forecast, total revenue in the “Fewer Visitors to
County Beaches” Scenario decreases from $2,214, 818 to $1,433,685 – a decline of 35.3%.
Total Revenue Projection – Fewer Visitors to County Beaches
Variance from
Parking Type Annual Revenue
Baseline
Meters $138,240 -40.0%
Roadside Parking Spots $62,670 -40.0%
Off-Beach Annual $55,800 -20.0%
On-Beach Parking $846,078 -32.8%
Projected Parking Revenue $1,433,685 -35.3%
As detailed in the two tables on the following page, projected on-beach revenue in the “Fewer Visitors
to County Beaches” scenario declines 32.8% from $1,258,722 to $846,078 relative to the baseline
forecast as fewer on-beach passes are sold across-the-board. Similarly, off-beach parking declines
38.5% relative to the baseline forecast.
35 | P a g e
On-Beach Revenue Projection – Fewer Visitors to County Beaches
Annual Projected
Revenue
Annual Passes
On-Peak 13,627 $136,272
Off-Peak 1,363 $6,814
On-Peak 21,604 $324,063
Off-Peak 1,080 $5,400
On-Peak 990 $9,900
Off-Peak 50 $249
Total 43,176 $846,078
Off-Beach Revenue Projection – Fewer Visitors to County Beaches
Annual Projected
Revenue

Subtotals
Lots 1,011 $316,797
Meters 120 $138,240
Total 1,376 $587,608
36 | P a g e
In the “Fewer Visitors to County Beaches” scenario, $1,232,055 in revenue is generated by on-beach and
off-beach parking fees, excluding meters and handicap passes.11 Of this $1,232,055, residents account
for approximately 45% of revenue, while non-residents account for approximately 55% of revenue.
Parking Revenue by Residency – Fewer Visitors to County Beaches*
$800,000
$679,403
$700,000
$600,000 $552,652
$500,000
$400,000
$300,000
$200,000 $138,240
$100,000 $63,390
$0
Of the $1,433,685 in revenue generated in the “Fewer Visitors to County Beaches” scenario,
approximately 71% of revenue is generated from daily passes (on-beach, off-beach, and meters).
Parking Revenue by Pass Type – Fewer Visitors to County Beaches
Meters,
Annual 10%
Off-Beach,
4% Daily On-
Beach,
34%
Annual
On-Beach,
25%
Daily Off-
Beach,
27%
11
Meter and handicap revenue is not differentiated by residency. Annual and daily rates are the same irrespective
of residency.
37 | P a g e
“Off-Beach Differentiated” Scenario
The “Off-Beach Differentiated” scenario presumes the same distribution and number of passes sold as
the baseline forecast, with a different rate structure for off-beach parking. The scenario assumes the
following changes in assumptions relative to the baseline forecast:
• On-beach parking: The rate structure is the same as the baseline forecast – $10/$15
(resident/non-resident) for daily peak, $5 (residents and non-residents) for daily off-peak, and
$75/$125 for annual (residents and non-residents)
• Off-beach parking: The off-beach parking rates are “differentiated” similar to the on-beach
parking structure. Daily rates are $10 during the peak season and $5 during the off-peak
season, regardless of residency. Annual off-beach rates are higher for non-residents. The
differences in off-beach parking rates between the baseline forecast and the off-beach
differentiated scenario are summarized in the table below:
Off-Beach Parking Rates – Base Case vs. Off-Beach Differentiated Scenario*
Baseline Forecast Off-Beach Differentiated

(Recommended Rate Structure) Scenario
Daily Peak $5 $5 $10 $10
Daily Off-Peak $5 $5 $5 $5
Daily Handicap $5 $5 $5 $5
Annual $50 $50 $55 $95
Annual Handicap $50 $50 $50 $50
Meter $1 per hour/$12 per day $1 per hour/$12 per day
As detailed in the table below, relative to the baseline forecast, total revenue in the “Off-Beach
Differentiated” scenario increases from $2,214,818 to $2,814,112 (27.1%).
Total Revenue Projection – Off-Beach Differentiated
Variance from
Baseline
Off-Beach Parking Lots $1,040,567 88.7%
Meters $230,400 0.0%
Roadside Parking Spots $201,200 92.6%
Off-Beach Annual $83,225 19.3%
Sub-total (Off-beach) $1,555,392 62.7%
On-Beach Parking $1,258,720 0.0%
Projected Parking Revenue $2,814,112 27.1%
38 | P a g e
As detailed in the two tables that follow, projected on-beach revenue in the “Off-Beach Differentiated”
scenario is the same as the baseline forecast. Off-beach revenue increases 62.7% relative to the
baseline forecast, principally as a result of an increase in the daily rate for non-County residents.
On-Beach Revenue Projection – Off-Beach Differentiated
Annual Projected
Revenue
Annual Passes
On-Peak 22,712 $227,120
Off-Peak 2,271 $11,355
On-Peak 36,007 $540,105
Off-Peak 1,800 $9,000
On-Peak 1,650 $16,500
Off-Peak 83 $415
Total 70,100 $1,258,720
Off-Beach Revenue Projection – Off-Beach Differentiated
Annual Projected
Revenue
Subtotals
Lots 1,011 $1,017,066
Meters 120 $230,400
Total 1,376 $1,555,392
39 | P a g e
In the “Off-Beach Differentiated” scenario, $2,494,371 in revenue is generated by on-beach and off-
beach parking fees, excluding meters and handicap passes.12 Of this $2,494,371, residents account for
approximately 33% of revenue, while non-residents account for approximately 67% of revenue.
Parking Revenue by Residency – Off-Beach Differentiated*
$1,800,000 $1,678,891
$1,600,000
$1,400,000
$1,200,000
$1,000,000
$815,480
$800,000
$600,000
$400,000
$230,400
$200,000 $89,341
$0
Of the $2,814,112 in revenue generated in the “Off-Beach Differentiated” scenario, approximately 81%
of revenue is generated from daily passes (on-beach, off-beach, and meters).
Parking Revenue by Pass Type – Off-Beach Differentiated
Meters, 8%
Annual Off-
Beach, 3% Daily On-
Beach, 29%
Annual On-
Beach, 16%
Daily Off-
Beach, 44%
12
Meter and handicap revenue is not differentiated by residency.
40 | P a g e
“Non-Ad Valorem” Scenario Detail
The “Non-Ad Valorem” scenario presumes that a non-ad valorem fee of $50 will be levied on all St.
Johns County households. The scenario assumes the following changes in assumptions relative to the
baseline forecast:
• On-beach parking: Resident annual passes increase from 4,299 to 74,089 as all St. Johns County
households purchase passes. Handicapped motorists are not charged a parking fee. Otherwise,
non-resident daily and annual pass rate structures and distributions are the same as the base
case.
• Off-beach parking: Residents do not purchase any separate passes for off-beach parking; off-
beach parking is included within the annual non-ad valorem fee. No parking meters are
installed. Capacity rates in parking lots are lowered to 25% during peak weekends, 10% during
peak weekdays, and 0% for other periods of the year as a measure to conservatively forecast
revenue generated from non-residents and to avoid potential double-counting of off-beach
parking revenue. Otherwise, non-resident rate structures are the same as the base case.
As detailed in the table below, relative to the baseline forecast, total revenue in the “Non-Ad Valorem”
scenario increases from $2,214,818 to $4,538,022 (104.9%).
Total Revenue Projection – Non-Ad Valorem
Variance from
Baseline
Meters $0 -100.0%
Roadside Parking Spots $0 -100.0%
Off-Beach Annual $9,000 -87.1%
On-Beach Parking* $4,343,430 245.1%
Projected Parking Revenue $4,538,022 104.9%
* - All revenue generated from the $50 non-ad valorem included in On-Beach Parking
As detailed in the two tables that follow, projected on-beach revenue in the “Non-Ad Valorem” scenario
is 245.1% higher than the baseline scenario. Within the parking revenue projection model, all revenue
collected from the household levy is considered on-beach revenue. Off-beach revenue declines
markedly relative to the baseline forecast, as capacity rates for each parking lot are lowered, and no
revenue is collected from parking meters.
41 | P a g e
On-Beach Revenue Projection – Non-Ad Valorem
Annual Projected
Revenue
Annual Passes
On-Beach Resident 74,089 $3,704,450
On-Beach Handicap - $0
On-Peak - $0
Off-Peak - $0
On-Peak 36,007 $540,105
Off-Peak 1,800 $9,000
On-Peak - $0
Off-Peak - $0
Total 112,615 $4,343,430
Off-Beach Revenue Projection – Non-Ad Valorem
Annual Projected
Revenue
Subtotals
Lots 1,011 $177,683
Meters 0 $0
Roadside Spots 0 $0
Total 1,056 $194,592
42 | P a g e
In the “Non-Ad Valorem” scenario, $4,530,113 in revenue is generated by on-beach and off-beach
parking fees, excluding meters and handicap passes. Of this $4,530,113, residents account for
approximately 82% of revenue, while non-residents account for approximately 18% of revenue.
Parking Revenue by Residency – Non-Ad Valorem*
$4,000,000 $3,704,450
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000 $825,663
$500,000
$0 $7,909
$0
Of the $4,538,022 in revenue generated in the “Off-Beach Differentiated” scenario, approximately 16%
of revenue is generated from daily passes (on-beach and off-beach). Approximately 84% of revenue is
generated from the non-ad valorem fee placed on County households (shown as “Annual On-Beach”
passes in the figure below).
Parking Revenue by Pass Type – Non-Ad Valorem
Daily On-Beach, 12%

Annual On-Beach,
84% Daily Off-Beach, 4%
Annual Off-Beach, 0%
Meters, 0%
43 | P a g e
Implementation
To support a robust off-beach parking program so that customers can easily and conveniently pay for
parking, the project team estimates approximately 27 pay-and-display units are required for the
County’s current number of off-beach parking spaces. This figure is based upon the approximate
assumption of one pay-and-display unit for every forty spaces. The table below details the
recommended number of pay-and-display units at each of the County’s off-beach parking locations.
Recommended Pay and Display Locations
Lot Estimated # of Pay

Location Parking Spaces & Display Meters
Number
1 Mickler Beachfront Park 248 6
2 South Ponte Vedra Park 37 1
3 North Beach Park 92 2
4 Surfside Park 55 1
5 Vilano Beach Oceanfront Park 24 1
6 Pope Road Park 24 1
7 SJC Ocean Pier Park 180 4
8 Windswept Acres Park 43 1
9 Mary St. ROW 9 1
10 Gloria Ave. Minnie St. Walkover 78 2
11 Frank Butler Park East 116 3
12 Crescent Beach Park 131 3
13 Spyglass Walkover 19 1
Totals 1,056 27
During the off-season, one pay-and-display unit should be relocated to the entrance of each beach
access point so that individuals who park on the beach can easily pay for parking as they enter the
beach.
In addition to the 27 pay-and-display units located at off-beach parking lots, the project team
recommends the installation of approximately 60 dual-head smart parking meters on Vilano Beach. As
discussed previously, smart meters with an hourly rate structure would be appropriate for Vilano Beach
given the higher turnover of street parking spaces in the area. Further, the inclusion of a pay-by-phone
parking app (e.g., ParkMobile or PayByPhone) would provide additional convenience to visitors who may
be accustomed to using the technology in other jurisdictions.
The final number of pay-and-display units and smart meters may vary according to multiple factors. For
example, should the County decide to use a private contractor, the contractor may advocate for the use
of additional or fewer units/meters depending on traffic flow. Alternatively, if the County were to
designate a larger number of roadside parking spaces outside of off-beach parking lots, additional pay-
and-display units may be required.
44 | P a g e
Considering the technological options (pay-and-display units, smart meters, and mobile parking
applications) and the recommended rate structure, the project team developed three principal
approaches to implementing a comprehensive parking program for St. Johns County. These three
approaches, or options, include:
• Perform the function in-house: Create a parking enforcement operation, which would require
the hiring of new employees. In addition to ongoing operating costs, the County would need to
provide for upfront capital costs, install the necessary parking equipment, and purchase the
vehicles required for enforcement. In return, the County would retain 100% of revenue
collected and have complete control over parking revenue and enforcement operations
• Contract-out services: Hire a third-party to manage both on-beach and off-beach parking
arrangements. Capital and operating costs would be foregone, but the County would also
forgo a significant portion of parking revenue. A private firm may collect up to 50% of all off-
beach and on-beach parking revenue generated to recoup the costs associated with providing
parking equipment, servicing the machines, collecting revenue, and performing enforcement.
Under this scenario, the county would no longer need to employ seasonal part-time employees
to collect tolls for on-beach revenue, which would also lower the County’s cost of revenue
collection
• Hybrid approach: Use a mix of in-house employees and a private contractor. The private
contractor would oversee the off-beach parking program, including the installation and
maintenance of all pay-and-display units and smart meters. Additionally, working in concert
with the Sheriff’s Department, the private contractor could handle all enforcement. The
County would continue to run the on-beach parking program. Off-beach parking revenues
would be split with the private contractor, while the County would retain all on-beach parking
revenues
The successful contracting out of services requires a healthy market with multiple qualified firms that
can provide the required service, as well as the ability to accurately monitor the performance of the firm
providing the service. To effectively monitor contractor performance, the County can place revenue
targets within the contract or create revenue sharing structures that align contractor performance with
County interests. Financial metrics can be supplemented with customer surveys to ensure that
contractors’ interactions with the public are professional and courteous.
There are multiple firms that provide a suite of parking services for jurisdictions. The presence of
multiple firms creates competition for services, lessening the ability of one contractor to exert outsized
supplier power on the County through quasi-monopolistic cost structures. Moreover, the County may
periodically re-bid a contract with a private vendor to ensure that it receives competitive pricing and can
leverage new technological developments.
Parking services firms active within Florida that provide services that might be used by St. Johns County
in an off-beach parking program include:
45 | P a g e
• 717 Parking
• AAA Parking
• ABM Parking
• Denison Parking
• Faneuil Inc.
• Lanier Parking
• Laz Parking
• Grove Parking
• ProPark
• Republic Parking
• Standard Parking
Further, within Florida, multiple jurisdictions use a private firm to deliver part of their parking services
function. Examples include:
Florida Jurisdictions That Outsource a Portion of Parking Services*
Jurisdiction13 Parking Services Firm

Volusia County Faneuil
Daytona Beach Laz Parking
Hollywood Standard Parking
Clearwater Standard Parking
Pompano Beach Denison Parking
* - The above table is illustrative, not a comprehensive list of all jurisdictions that use a private contractor for
parking services
Within Northeast Florida, three jurisdictions outsource all or a portion of their parking services:
• Daytona Beach: all parking services are outsourced
• New Smyrna Beach: enforcement and revenue collection is outsourced
• Volusia County: all parking services except for enforcement are outsourced14
Within the State of Florida, enforcement of parking violations can be issued by private firms, as long as
the employee issuing the ticket is a certified parking enforcement specialist. Certified parking
enforcement specialists receive training approved by Criminal Justice Standards and Training
Commission, but do not otherwise meet the uniform standards established by the Commission for law
enforcement officers or auxiliary part-time officers (e.g., parking enforcement specialists do not have
13
Information collected from a mix of jurisdictional interviews and on-line research
14
Information collected from jurisdictional interviews
46 | P a g e
arrest powers).15 Coordination with the Sheriff’s Office would be required to determine the policies for
ticketing vehicles in off-beach parking lots and right-of-ways.
The principal tradeoff in contracting-out services is the tension between lower costs and easier
administration versus the loss of operational control of a public service. A well-designed Request for
Proposals (RFP) and thoughtfully executed contract agreement, however, can result in a high-level of
service delivery at a lower cost to the public.
Advantages and Disadvantages of Contracting-Out Parking Services
Advantages Disadvantages
Contractor should be expected to recoup between 10%

No upfront capital outlays required and 50% of revenue collected, depending on scope of
work
Additional administrative burden placed on existing
No need to hire additional full-time personnel
County personnel
Contractor could perform full suite of services – Coordination with multiple County stakeholders (e.g.,
installation, maintenance, and enforcement Sheriff’s Office) required for successful execution
Competitive market exists for services – firms with
County would relinquish control over a public and
expertise that County currently lacks can administer
visible function
program
Can protect the County’s interests by putting the
Re-bidding can be a time-consuming process
contract out to bid every few years
15
See 2015 Florida State Statutes, Title XXIII Chapter 316
47 | P a g e
Pro-Forma Projections
To evaluate implementation options, the project team developed a series of pro-forma projections for
each option listed below:
• Perform the function in-house: Create a parking enforcement operation run by County
employees; the County would purchase all necessary equipment
• Contract-out services: Hire a third-party to manage both on-beach and off-beach parking
arrangements
• Hybrid approach: A private contractor would oversee the off-beach parking program, while
the County would continue to run the on-beach parking program
The project team estimated the net revenue (gross revenues less direct costs) that the County would
expect to collect for each option, in each of the five revenue projection scenarios. As summarized in the
table below, Option 2 where a private contractor manages off-beach and on-beach parking generates
the highest amount of net revenue in Year 1 as well as over the course of a five-year forecast period.
Overview of Parking Implementation Options
Projected Net Revenue

Costing Options & Scenarios
Year 1 5-Year Total
Option 1 - In-House
Base Case $927,113 $6,674,135
Change in Consumer Behavior $507,319 $4,575,164
Non-Ad Valorem $3,250,317 $18,290,156
Option 2 – Outsourcing (Recommended)
Base Case $1,614,068 $7,916,349
Non-Ad Valorem $3,937,272 $19,532,371
Option 3 - Hybrid Approach
Base Case $1,515,363 $7,397,523
Non-Ad Valorem $3,838,567 $19,013,545
48 | P a g e
As a point of comparison, net revenue from on-beach parking fees – netting out the cost of on-beach toll
collection – in FY 2016 is budgeted at $610,045. Net revenue collected by the County – again,
accounting for the cost of on-beach toll collection – totaled $2,820,356 between FY 2012 and FY 2016
(FY 2015 and FY 2016 are budgeted; all other fiscal years are based on historical actuals).
The pages that follow provide additional detail and analysis regarding the assumptions used to generate
net revenue estimates for each of the three implementation options. Additional detail can be found in
the appendix of this report.
Option 1 – Perform Services In-House
Administering an off-beach parking program in-house would require a substantial outlay for materials,
equipment and personnel. St. Johns County does not employ a parking services or parking enforcement
division – the County Sheriff enforces all traffic violations, including parking violations.
To provide parking services directly, the County would have to incur an estimated $556,500 in upfront
capital costs for approximately 27 pay-and-display units, 60 dual-headed parking meters, as well as
associated installation and connection costs. Additionally, the county would need to purchase a small
fleet of vehicles to administer enforcement.
Year 1 capital and operating costs would total $1,287,705 for the off-beach parking program – covering
the salaries and benefits of seven parking enforcement employees, fuel and maintenance for vehicles,
equipment, software, and maintenance of parking equipment. The County would continue to incur the
costs associated with toll collection for off-beach parking, budgeted at $334,955 in 2016. Further, the
County would incur additional indirect costs associated with overhead (e.g., human resources,
procurement, legal, etc.) that are not included in the analysis. Out-year operating costs would grow
according to the cost of service, with many cost drivers likely to increase above forecasted rates of
inflation (e.g., healthcare benefits, fuel prices are at multi-year lows, etc.).
Under Option 1, the County would receive 100% of revenues generated from all off-beach and on-beach
parking activities. Using the baseline forecast, approximately $927,000 in net revenue is generated in
Year 1, assuming the County purchases all necessary capital equipment in Year 1 without financing. Pay-
and-display units and smart meters have an expected useful life of between seven and fourteen years,
depending on usage and weather patterns. Over the five-year forecast period, net revenues realized by
the County grow to approximately $1.4 million, as capital expenditures are not required for the out
years. Net revenues erode slightly from a peak of $1,465,333 in Year 2 over the forecast period to
account for estimated increases in the cost of service. Total net revenue generated over the five-year
forecast period is estimated at $6,674,135.
The tables on the following page detail the estimated capital and operating costs associated with
implementing an in-house parking program in year 1, as well as a five-year cost pro-forma projections
assuming blended cost growth of 2.5% annually.
49 | P a g e
Option 1 Cost Summary – Parking Services Provided In-House
Units Cost per Unit Total

Capital Costs
Pay-and-Display Units 27 $12,000 $324,000
Installation 27 $2,500 $67,500
Smart Meters 60 $500 $30,000
Installation 60 $250 $15,000
Parking Enforcement Vehicles 6 $20,000 $120,000
Subtotal $556,500
Operating Costs
On-Beach Parking Toll Collection [1] $334,955
Parking Enforcement Employees [2] 7 $43,750 $306,250
Vehicles (Fuel and Maintenance) 6 $4,000 $24,000
Equipment [3] 8 $2,000 $16,000
Other $50,000 $50,000
Subtotal $731,205
Total Costs (Capital and Operating) $1,287,705
[1] Figure based on 2016 budgeted toll collection costs

[2] Assumes average salary of $35,000 + an additional 25% for benefits for 5 enforcement officers, 2 managers and 1 technician; does not
account for unfunded liabilities associated with pension or OPEB
[3] Includes costs associated with hand-held enforcement devices
Option 1 Five-Year Pro-Forma – Parking Services Provided In-House
Year 1 Year 2 Year 3 Year 4 Year 5 5-Year Total

Revenue $2,214,818 $2,214,818 $2,214,818 $2,214,818 $2,214,818 $11,074,088
Capital Costs $556,500 $0 $0 $0 $0 $556,500
Operating Costs $731,205 $749,485 $768,222 $787,428 $807,114 $3,843,454
Total Costs $1,287,705 $749,485 $768,222 $787,428 $807,114 $4,399,954
Net Revenue $927,113 $1,465,333 $1,446,595 $1,427,390 $1,407,704 $6,674,135
Note – Operating costs assumed to grow 2.5% in out-years
Option 2 – Contract-Out Off-Beach and On-Beach Parking Operations – Recommended Option
In contrast to Option 1, contracting out of all off-beach and on-beach parking services would not require
that St. Johns County outlay large sums of capital for parking equipment or vehicles, nor would the
County need to hire any full-time employees. Instead, a private contractor would purchase the
equipment and cover the costs of installation. In this option, the contractor would also handle all
equipment servicing, revenue collection, and enforcement activities – the County purchase of vehicles
and hand-held equipment would not be necessary. Since the vendor would oversee revenue collection
for on-beach parking, the County’s direct cost for on-beach toll collection would decline from $334,955
to $0.
50 | P a g e
Parking service agreements with local jurisdictions may be structured as a percent of revenue or based
on a fixed fee. To estimate the costs associated with a contractor in Option 2, the project team assumed
the contractor would receive a fixed fee of $1,500 per month per pay-and-display unit plus $8,750 per
month for three “parking ambassadors” to assist with compliance and enforcement. As detailed in the
table below, these assumptions yield an annual operating cost of approximately $600,750 in Year 1.
These estimates are based on conversations the project team had with a parking operator active in
Florida, and mirror the rate structure in place for a Florida community with beach access.
Option 2 – Outsource On-Beach and Off-Beach Parking: Cost Summary
Unit Monthly Total

Units
Costs [1} Costs
Cost per Pay-and-Display Unit $1,500 27 $40,500
Parking Ambassadors [2] $8,750 3 $26,250
Number of Months in Season [3] 9
Estimated Annual Cost (Year 1) $600,750
[1] Figured based on conversation with parking operator active in Florida

[2] Assumes annualized costs of: salary and benefits for 3 employees ($60,000 per EE) + vehicle and gas for three vehicles ($24,000
per vehicle) + 25% gross margin
[3] Peak season equals 8 months; assumes frequency of collection and enforcement declines to 1/4 in off-season (equals one
additional months of costs)
Additionally, most parking contractors offer the option to amortize the cost of equipment over a multi-
year time period. In this instance, the County would own all parking equipment (e.g., pay-and-display
and smart meters) outright after the multi-year time frame (e.g., after five years). Accordingly, after five
years, the contractor’s cost should decline, resulting in higher net revenues to the County in Year 6. Pay-
and-display units and smart meters can be expected to have useful lives that range from seven to
fourteen years, depending on usage and weather patterns.
Under Option 2, the County would incur no operating and capital costs, as the contractor would assume
all costs associated with setting up and operating the off-beach and on-beach parking programs. In the
baseline forecast, the County is estimated to receive 72.9% of revenues generated from all off-beach
and on-beach parking activities in Year 1 – approximately $1,583,270 in net revenue is generated
annually for an estimated total of $7,916,349 over the five-year forecast period. Though not shown in
the forecast, after year 6 – assuming a five-year amortization of all parking equipment – the contractor’s
share of revenue would decline, increasing net revenue to the County. The table below presents a five-
year pro-forma for Option 2, assuming contractor costs of $600,750 in Year 1 inflated 2.5% annually over
the forecast period.
51 | P a g e
Option 2 – Outsource On-Beach and Off-Beach Parking: Five-Year Pro Forma

Revenue $2,214,818 $2,214,818 $2,214,818 $2,214,818 $2,214,818 $11,074,088
Capital Costs $0 $0 $0 $0 $0 $0
Operating Costs $0 $0 $0 $0 $0 $0
Contractor Share $600,750 $615,769 $631,163 $646,942 $663,116 $3,157,739
Total Costs $600,750 $615,769 $631,163 $646,942 $663,116 $3,157,739
Net Revenue $1,614,068 $1,599,049 $1,583,655 $1,567,876 $1,551,702 $7,916,349
Option 3 – Hybrid Approach
Option 3 presents a hybrid approach to parking implementation – a contractor oversees off-beach

parking and the County continues to run the on-beach parking program. As with Option 2, the County
would not provide upfront outlays for capital equipment. Instead, the private contractor would provide
the equipment (financed over a multi-year period through a share of off-beach revenue) required for
off-beach parking. The County would continue to incur expenses for on-beach toll collection – budgeted
for $334,955 in FY 2016.
The contractor costs assumptions in Option 3 mirror the cost assumptions in Option 2 – $1,500 per
month for 27 pay-and-display units. As the County would continue to collect on-beach parking revenue
under Option 3, however, no costs associated with parking ambassadors are assumed. As with Option 2,
it is assumed that the County would own all parking equipment outright after a five-year time period.
Option 3 – Hybrid Approach: Cost Summary
Unit Monthly Total

Units
Costs [1} Costs
Cost per Pay-and-Display Unit $1,500 27 $40,500
Parking Ambassadors [2] $8,750 0 $0
Number of Months in Season [3] 9
Estimated Annual Contractor Cost

$364,500
(Year 1)
[1] Figured based on conversation with parking operator active in Florida
[2] Assumes no parking ambassadors
[3] Peak season equals 8 months; assumes frequency of collection and enforcement declines to 1/4 in off-season (equals one
additional months of costs)
Under Option 3, the County would incur no upfront capital expenditures, as the contractor would
assume all costs associated with setting up and operating the off-beach parking program. Using the
baseline forecast, an average of $1,479,505 in net revenue is generated annually for an estimated total
of $7,397,523 over the five-year forecast period. Though not shown in the forecast, after Year 6 –
52 | P a g e
assuming a five-year amortization of all parking equipment – the contractor’s share of revenue would
decline, increasing net revenue to the County.
The table below presents a five-year pro-forma for Option 3, assuming operating costs of $699,455
(including contractor costs and costs associated with the County running on-beach parking revenue) in
Year 1, inflated 2.5% annually over the forecast period.
Option 3 – Hybrid Approach: Five-Year Pro Forma

On-Beach Revenue $1,258,722 $1,258,722 $1,258,722 $1,258,722 $1,258,722 $6,293,608
Off-Beach Revenue $956,096 $956,096 $956,096 $956,096 $956,096 $4,780,480
Total Revenue $2,214,818 $2,214,818 $2,214,818 $2,214,818 $2,214,818 $11,074,088
Capital Costs $0 $0 $0 $0 $0 $0
Operating Costs $334,955 $343,329 $351,912 $360,710 $369,728 $1,760,634
Total Costs $699,455 $716,941 $734,865 $753,237 $772,067 $3,676,565
Net Revenue $1,515,363 $1,497,876 $1,479,953 $1,461,581 $1,442,750 $7,397,523
53 | P a g e
Appendix
Since 2013, approximately 82% of passes issued for on-beach parking have been daily passes. As
illustrated in the chart below, more than 70,000 on-beach passes are issued each year. Over this same
time period, annual passes have comprised only 8% of total passes issued (5,557 annually, on average).
On-Beach Passes by Type – Three Year Averages (2013, 2014, 2015)16

(Annual, Daily, Three-Day, and Other Passes)
Three-Day
Other* 2.6%
7.9%
Annual
8.0%
Daily
81.5%
n = 70,088
* - “Other" includes twilight and military

**- For 2015, the daily handicap and other on-beach passes were derived by applying 2014 proportions to the 2015 daily handicap total
As illustrated on the chart on the following page, between 2013 and 2015, approximately 50% of daily
and annual passes were issued to non-residents. This number may be higher, given that the County’s
rate structure does not differentiate between resident and non-resident handicap passes.
16
St. Johns County Parks and Recreation Department, Beach Services Division
54 | P a g e
On-Beach Passes by Demographic – Three Year Averages (2013, 2014, 2015)17
(Resident, Non-Resident, Handicap, and Other Passes)
Other*
7.9%
Handicap
3.2% Non-Resident
50.4%
Resident
38.5%
n = 70,088
* - “Other" includes twilight and military

**- For 2015, the daily handicap and other on-beach passes were derived by applying 2014 proportions to the 2015 daily handicap total
17
Ibid.
55 | P a g e
Implementation Options – Pro Forma (Baseline Forecast)
Option 1: In-House Provision of Parking Services - Five-Year Pro Forma
Base Case

Revenue $2,214,818 $2,214,818 $2,214,818 $2,214,818 $2,214,818 $11,074,088
Capital Costs $556,500 $0 $0 $0 $0 $556,500
Operating Costs $731,205 $749,485 $768,222 $787,428 $807,114 $3,843,454
Total Costs $1,287,705 $749,485 $768,222 $787,428 $807,114 $4,399,954
Net Revenue $927,113 $1,465,333 $1,446,595 $1,427,390 $1,407,704 $6,674,135
Five-Year Average $1,334,827

Opex Cost Growth 2.50%
Option 2: Outsourcing of On-Beach and Off-Beach Parking - Five-Year Pro Forma
Base Case

Revenue $2,214,818 $2,214,818 $2,214,818 $2,214,818 $2,214,818 $11,074,088
Capital Costs $0 $0 $0 $0 $0 $0
Total Costs $600,750 $615,769 $631,163 $646,942 $663,116 $3,157,739
Net Revenue $1,614,068 $1,599,049 $1,583,655 $1,567,876 $1,551,702 $7,916,349
Five-Year Average $1,583,270 Contractor Share 27.1%

Option 3: Hybrid Approach - Five-Year Pro Forma
Base Case

On-Beach Revenue $1,258,722 $1,258,722 $1,258,722 $1,258,722 $1,258,722 $6,293,608
Total Revenue $2,214,818 $2,214,818 $2,214,818 $2,214,818 $2,214,818 $11,074,088
Capital Costs $0 $0 $0 $0 $0 $0
Operating Costs $334,955 $343,329 $351,912 $360,710 $369,728 $1,760,634
Total Costs $699,455 $716,941 $734,865 $753,237 $772,067 $3,676,565
Net Revenue $1,515,363 $1,497,876 $1,479,953 $1,461,581 $1,442,750 $7,397,523

56 | P a g e
Implementation Options – Pro Forma (Change in Consumer Behavior)
Change in Consumer Behavior

Revenue $1,795,024 $1,795,024 $1,795,024 $1,795,024 $1,795,024 $8,975,118
Capital Costs $556,500 $0 $0 $0 $0 $556,500
Operating Costs $731,205 $749,485 $768,222 $787,428 $807,114 $3,843,454
Total Costs $1,287,705 $749,485 $768,222 $787,428 $807,114 $4,399,954
Net Revenue $507,319 $1,045,538 $1,026,801 $1,007,596 $987,910 $4,575,164
Five-Year Average $915,033


Revenue $1,795,024 $1,795,024 $1,795,024 $1,795,024 $1,795,024 $8,975,118
Capital Costs $0 $0 $0 $0 $0 $0
Total Costs $600,750 $615,769 $631,163 $646,942 $663,116 $3,157,739
Net Revenue $1,194,274 $1,179,255 $1,163,861 $1,148,082 $1,131,908 $5,817,379


On-Beach Revenue $1,164,173 $1,164,173 $1,164,173 $1,164,173 $1,164,173 $5,820,863
Total Revenue $1,795,024 $1,795,024 $1,795,024 $1,795,024 $1,795,024 $8,975,118
Capital Costs $0 $0 $0 $0 $0 $0
Operating Costs $334,955 $343,329 $351,912 $360,710 $369,728 $1,760,634
Total Costs $699,455 $716,941 $734,865 $753,237 $772,067 $3,676,565
Net Revenue $1,095,569 $1,078,082 $1,060,159 $1,041,787 $1,022,956 $5,298,553

57 | P a g e
Implementation Options – Pro Forma (Fewer Visitors to County Beaches)
Fewer Visitors to County Beaches

Revenue $1,433,685 $1,433,685 $1,433,685 $1,433,685 $1,433,685 $7,168,426
Capital Costs $556,500 $0 $0 $0 $0 $556,500
Operating Costs $731,205 $749,485 $768,222 $787,428 $807,114 $3,843,454
Total Costs $1,287,705 $749,485 $768,222 $787,428 $807,114 $4,399,954
Net Revenue $145,980 $684,200 $665,463 $646,257 $626,572 $2,768,472
Five-Year Average $553,694


Revenue $1,433,685 $1,433,685 $1,433,685 $1,433,685 $1,433,685 $7,168,426
Capital Costs $0 $0 $0 $0 $0 $0
Total Costs $600,750 $615,769 $631,163 $646,942 $663,116 $3,157,739
Net Revenue $832,935 $817,916 $802,522 $786,743 $770,570 $4,010,687
Five-Year Average $802,137 Contractor Share 41.9%


On-Beach Revenue $846,078 $846,078 $846,078 $846,078 $846,078 $4,230,388
Total Revenue $1,433,685 $1,433,685 $1,433,685 $1,433,685 $1,433,685 $7,168,426
Capital Costs $0 $0 $0 $0 $0 $0
Operating Costs $334,955 $343,329 $351,912 $360,710 $369,728 $1,760,634
Total Costs $699,455 $716,941 $734,865 $753,237 $772,067 $3,676,565
Net Revenue $734,230 $716,744 $698,820 $680,449 $661,618 $3,491,861
Five-Year Average $698,372 Contractor Share 25.4%

58 | P a g e
Implementation Options – Pro Forma (Off-Beach Differentiated)
Off-Beach Differentiated

Revenue $2,814,112 $2,814,112 $2,814,112 $2,814,112 $2,814,112 $14,070,561
Capital Costs $556,500 $0 $0 $0 $0 $556,500
Operating Costs $731,205 $749,485 $768,222 $787,428 $807,114 $3,843,454
Total Costs $1,287,705 $749,485 $768,222 $787,428 $807,114 $4,399,954
Net Revenue $1,526,407 $2,064,627 $2,045,890 $2,026,684 $2,006,999 $9,670,608


Revenue $2,814,112 $2,814,112 $2,814,112 $2,814,112 $2,814,112 $14,070,561
Capital Costs $0 $0 $0 $0 $0 $0
Total Costs $600,750 $615,769 $631,163 $646,942 $663,116 $3,157,739
Net Revenue $2,213,362 $2,198,344 $2,182,949 $2,167,170 $2,150,997 $10,912,822


On-Beach Revenue $1,258,720 $1,258,720 $1,258,720 $1,258,720 $1,258,720 $6,293,600
Off-Beach Revenue $1,555,392 $1,555,392 $1,555,392 $1,555,392 $1,555,392 $7,776,961
Total Revenue $2,814,112 $2,814,112 $2,814,112 $2,814,112 $2,814,112 $14,070,561
Capital Costs $0 $0 $0 $0 $0 $0
Operating Costs $334,955 $343,329 $351,912 $360,710 $369,728 $1,760,634
Total Costs $699,455 $716,941 $734,865 $753,237 $772,067 $3,676,565
Net Revenue $2,114,657 $2,097,171 $2,079,247 $2,060,876 $2,042,045 $10,393,996

59 | P a g e
Implementation Options – Pro Forma (Non-Ad Valorem)
Non-Ad Valorem

Revenue $4,538,022 $4,538,022 $4,538,022 $4,538,022 $4,538,022 $22,690,110
Capital Costs $556,500 $0 $0 $0 $0 $556,500
Operating Costs $731,205 $749,485 $768,222 $787,428 $807,114 $3,843,454
Total Costs $1,287,705 $749,485 $768,222 $787,428 $807,114 $4,399,954
Net Revenue $3,250,317 $3,788,537 $3,769,800 $3,750,594 $3,730,908 $18,290,156

Non-Ad Valorem

Revenue $4,538,022 $4,538,022 $4,538,022 $4,538,022 $4,538,022 $22,690,110
Capital Costs $0 $0 $0 $0 $0 $0
Total Costs $600,750 $615,769 $631,163 $646,942 $663,116 $3,157,739
Net Revenue $3,937,272 $3,922,253 $3,906,859 $3,891,080 $3,874,906 $19,532,371

Non-Ad Valorem

On-Beach Revenue $4,343,430 $4,343,430 $4,343,430 $4,343,430 $4,343,430 $21,717,150
Off-Beach Revenue $194,592 $194,592 $194,592 $194,592 $194,592 $972,960
Total Revenue $4,538,022 $4,538,022 $4,538,022 $4,538,022 $4,538,022 $22,690,110
Capital Costs $0 $0 $0 $0 $0 $0
Operating Costs $334,955 $343,329 $351,912 $360,710 $369,728 $1,760,634
Total Costs $699,455 $716,941 $734,865 $753,237 $772,067 $3,676,565
Net Revenue $3,838,567 $3,821,081 $3,803,157 $3,784,785 $3,765,955 $19,013,545

60 | P a g e
SEALED RFP MAILING LABEL

Cut along the outer border and affix this label to your sealed
RFP envelope to identify it as a Sealed RFP Package
SEALED RFP • DO NOT OPEN
SEALED RFP NO.: 19-33
RFP TITLE: Parking Management Program
DUE DATE/TIME: Thursday, February 21, 2019 @ 4:00 p.m.
SUBMITTED BY:
Company Name
Company Address
Company Address
DELIVER TO: St. Johns County Purchasing Dept.

END OF DOCUMENT
30

RFP No: 19-33 Parking Management Program

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

RFP No: 19-33 Parking Management Program

Caricato da

Copyright:

ST.

REQUEST FOR PROPOSALS

RFP No: 19-33; Parking Management Program

St. Johns County Purchasing Department

III. SERVICE REQUIREMENTS

IV. PROPOSAL SUBMITTAL INSTRUCTIONS & FORMAT

V. EVALUATION AND AWARD

VI. CONTRACT REQUIREMENTS

VII. FORMS & ATTACHMENTS

VIII. EXHIBIT “A” – 2016 Parking Implementation Study

Designated Point of Contact: Jaime T. Locklear, MPA, CPPO, CPPB, FCCM

BOARD OF COUNTY COMMISSIONERS

B. TENTATIVE SCHEDULE OF EVENTS:

C. DUE DATE & LOCATION:

D. DESIGNATED POINT OF CONTACT:

E. NON-MANDATORY PRE-PROPOSAL MEETING

H. EQUAL EMPLOYMENT OPPORTUNITY

K. RIGHT TO REJECT / ACCEPT

L. COMPLIANCE WITH ST. JOHNS COUNTY PURCHASING PROCEDURE MANUAL

PART III: SERVICE REQUIREMENTS

Lot Number Location # of Spaces

D. COLLECTION & REMITTANCE OF SALES TAX

F. MINIMUM REQUIRED SCOPE OF WORK:

Collection of Parking Fees:

Payment of Collected Fees:

PART V: RFP SUBMITTAL INSTRUCTIONS & FORMAT

E. USE OF COUNTY LOGO

F. RFP PACKAGE SUBMITTAL INSTRUCTIONS

G. RFP PACKAGE COMPONENTS:

Section 3: Technical Proposal for Parking Management Program

Section 5: Revenue Proposal

Section 6: Administrative Information

PART VI: EVALUATION & AWARD

C. PRESENTATIONS BY SHORT-LISTED FIRMS:

D. RECOMMENDATION FOR AWARD:

ST. JOHNS COUNTY FLORIDA DATE:

Respondents 1. 2a. 2b. 2c. 2d. 2e. 2f. 2g. 3. 4. 5. TOTAL

SIGNATURE OF RATER: PRINT NAME: DATE:

C. COMPENSATION & METHOD OF PAYMENT:

D. REVENUE REMITTANCE TO COUNTY

J. LICENSES, PERMITS & FEES:

K. GOVERNING LAWS & REGULATIONS:

PART VIII: ATTACHMENTS/FORMS

SUBMIT ONE (1) HARD-COPY ORIGINAL PROPOSAL, AND

COMPANY NAME: ______________________________________

Mailing Address (Street Address, City, State, Zip Code)

AUTHORIZED COMPANY REPRESENTATIVE

Printed Name & Title

PARKING MANAGEMENT PROGRAM ANNUAL FEE: $

MONTHLY INVOICE AMOUNT: $

St. Johns County Board of County Commissioners

DRUG-FREE WORKPLACE FORM

Full Legal Company Name

TO: ST. JOHNS COUNTY BOARD OF COUNTY COMMISSIONERS

STATE OF______________________ COUNTY OF _______________________________. Before me, the

Subscribed and sworn to before me this _____ day of _______________, 20____, by

etc.) hereby certify under penalty of perjury that:

Subscribed and sworn to before me this _____ day of ____________, 20____, by

St. Johns County Board of County Commissioners

Please check the appropriate statement:

Legal Name of Respondent:

Signature Print Name/Title

Full Legal Company Name

CLAIMS, LIENS, LITIGATION HISTORY

Description of every action Captions of the Litigation or Arbitration

Amount actually recovered, if any: ____________________________________

STATE OF COUNTY OF _________. Before me, the

Subscribed and sworn to before me this _ day of _______, 20, by

Subscribed and sworn to before me this _ day of ____, 20, by