Net Promoter Score

PRODUCT KNOWLEDGE
SHOE
praveen
Version 1.0
PRODUCT KNOWLEDGE HAND OUT
Author: BATA TRAINING ACADEMY Page1
Contents
INFORMATION SHEET TOPICS PAGE NO.
1.0 Shoe Line Development at Bata 04
2.0 Types of shoes 06
2.1 Types of shoes (7 basic styles) 08
2.2 detail classification 09
3.0
shoe anatomy ( derby) 15
3.1
shoe anatomy ( court shoe) 16
3.2
shoe anatomy ( flow chart) 17
4.0 how shoes are made 18

(manufacturing demonstration)
5.0 materials 21
5.1 upper materials 27
5.2 outsole materials 28
5.3 features & benefits of materials 29
6.0 ornamentation 30
7.0 bata own brands 34
7.1 bata licensed brands 36
7.2 bata brands description 37
8.0 footwear technology (power) 50
8.1 footwear technology (comfit) 69
footwear technology
8.2 74
(hp)
footwear technology
8.3 80
(naturalizer)
8.4 footwear technology (scholl) 82
9 FAQs 86
read your shoes, foot changes during 88
10 pregnancy
11 Foot abnormalities matrix 90
12 Bata Premium Care Products 98
13 Foot Care Products 128
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Information Sheet- 1.0 Shoe Line Development@ BATA
Bata is one of the biggest companies in the area of Footwear retailing & Manufacturing for more than 120
years. The company had established at Zlin, Czechoslovakia in 1894.
Its current BSO head quarter is in the Lausanne, Switzerland ( 2004) .
Bata is having 5000+ stores in over 60 countries and 25 production units in 20 countries. With 18 in-house
brands, Bata has 1 Million consumers per day in India also 10 Million consumers per day worldwide.
HOW BATA INDIA OPERATES:-

Due to large number of Consumers, mass manufacturing and more brands, along with a huge of Categories
& Sub Categories, Bata follows a smooth & unique work procedures, That is reason Bata is serving its
customers with full faith and satisfaction.
DESIGN & DEVELOPMENT OF THE SHOE

(BUYING TEAM)
SHOE LINE
GMD APPROVAL
FINAL SAMPLING & ORDERING
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.
MANUFACTURING PROCESS & Q C

(IN FACTORY)
MATERIAL ARRANGEMENT
CUTTING
MARKING & BRANDING
STITCHING
INSOLE & SOLE PREPARATION
LASTING
SOLE ATTACHMENT
FINISHING
PACKING TAGGING
RETAIL DISTRIBUTION CENTER (RDC)
STOCKING
SENDING TO DIFFERENT STORES AS PER THEIR REQUIREMEN
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Information Sheet- 2.0 TYPES OF SHOES
As Bata is selling in different kind of Categories & subcategories, which are totally based on Styles,
constructions and Usage. To develop an impressive sale-impact, it’s very important to understand all types
of shoes.
TYPE OF SHOES
BASED ON STYLES BASED ON USAGE
OXFORD FORMAL
DERBY CASUAL
SLIP-ON OUTDOOR
COURT HIGH FASHION
SANDAL SPORT SHOES
OTHER VARIATION CUSTOMIZED
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TYPES OF SHOES
Information Sheet- 2.1
( SEVEN BASIC STYLES)
All footwear fashion stems from only seven basic styles.
SLIP ON/MOCASSIN
Slip-ons are typically low, lace-less shoes. Foot slips into it. The style most
commonly seen, known as a loafer , has a moccasin construction.
Example : Hush Puppies Article Code: 8543968
SANDAL
Open footwear for outdoor activities. Specially for summers
Ex-weinbrenner,Bata
BOOT
It is the name given to a footwear which has a quarter height more than
the height of the ankle. This may be of any type and construction. The
quarter height touching the calf is termed as long boot or calf boot.
Example: Bata 894-6454

MONK STRAP
The basic construction of the shoe is like Derby shoe. Instead of eyelets in
the quarters, the quarter of the shoe is designed with a bar-buckle. There
are also two bar/three bar shoes indicating the number of straps.
Example : Bata Ambassador

MULE
The mule derives its name from the early Sumerians one of the two
divisions of Babylon. The word mule means ‘Indoor’. It is with no counter
and quarter. This is held on the foot by the forepart only.
Example : Bata
Court/Pump Court Shoe (Pump Shoes): High heeled; Continuous unbreakable top line,dress
shoes.
Example: NaturalizerArticle Code: F75461480000EE
Oxford An Oxford Shoe is a lace up shoe where the eyelets facing are stitched
underneath the vamp (Front section of the shoe). The newest of all shoes
styles, first introduced in 1640 in England. This style of the shoe is
sometimes called a close front as well OXFORD = VAMP / QUARTER
Example : Bata Ambassador Article Code: 8346062
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DETAIL CLASSIFICATION
(MENS STYLES)
An Oxford Shoe is a lace up shoe where the eyelets facing are stitched underneath the vamp
(Front section of the shoe). This style of the shoe is sometimes called a close front as well
Example : Bata Ambassador Article Code: 8346062
A Derby a lace up shoe where the eyelet facings are the stitched on the top of the vamp
(Front section of the shoe). This style of the shoe is sometimes called is a open front
Example: Hush Puppies Article no : 8246914
A monk shoe is a style of shoe with no lacing, closed by a buckle and strap. It is one of the
main categories of men's shoes.
Example : Bata Ambassador
Slip-ons are typically low, lace-less shoes. The style most commonly seen, known as
a loafer or slippers in American culture, has a moccasin construction.
Example : Hush Puppies Article Code: 8543968
A boot is a type of footwear and a specific type of shoe. Most boots mainly cover
the foot and the ankle and extend up the leg. Most boots have a heel that is clearly
distinguishable from the rest of the sole.
Example: Bata 894-6454
The Brogue is a style of low-heeled shoe that traditionally characterised by multiple-piece,

sturdy leather uppers with decorative perforations (or "broguing") and serration along the
pieces' visible.
Example: HUSH PUPPIES 824-6605 BLACK
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BROGUE SHOES
BROGUE:
 Quarter Brogue
 Semi Brogue
 Full Brogue
 Long Wing Brogue
BROGUE: - A group of punches are known as brogue punch. These can be of any design.
Difference between Oxford & Derby
Derby /Bluchers Oxford/Balmorals

Quarter over lays vamp. Vamp overlays quarter.
More instep opening. Less instep opening.
Derby lock is there. Often oxford stay is there.
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Author: BATA TRAINING ACADEMY P a g e 10
Boot Type
Chelsea Boots/ Jodh pur boot:
Tight-fitting, ankle-high with elastic gusset on sides
Available in Bata:
Ankle boot
It’S a riding boot with a rounded toe and a low heel. Fastened with a strap
and buckle
Paddock Boots:
Ankle boot designed as a riding boot with a rounded toe and a low heel.
Modified with lace up front
Chukkas:
Ankle-length boots with two or three pairs of eyelets for lacing
Dress Boots:
Short leather boots worn by men, with uppers covering the ankle
Desert Boots:
Ankle boots made of soft suede; Casual; Soft crepe soles
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LOAFERS
Penny Loafer:
A slip on shoe which has a Broad strap across the vamp
During earlier days people used to put ‘penny’ under the saddle strap.
Available in Bata:
Kiltie:
Fringed piece of material overlaying the top of the vamp
Tassel:
Decorative leather cord wrapped in leather fringe at each end
Bit:
Thin metal decoration called bit over the instep
Venetian: (Simplest of all loafers)
No ornamentation across the vamp, plug or panel of the shoe
Boat Shoes: Mainly casual & worn with sportier ensembles। In earlier
days these shoes were used by the sailor, as non-marking soles are used
to prevent the surface/deck of the boat. A boat shoe always has a
moccasin construction with derby style.
Different toe shapes
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WOMEN SHOE STYLES
Pump Shoes (Court Shoe): High Mary Janes: Flat, round-toed Peep toes: Shoe or sandals with a
heeled; Slip on dress shoes. shoes with a strap across the small cutout in the front to
Ex: NaturalizerArticle Code: instep reveal the toes. Ex: Naturalizer
F75461480000EE Article Code: F75451800000EJ
Mules : Shoes or Sandals with no Sling Backs is a slip on Shoe, Ballet flats (Ballerina): Shoes
fitting around the heel (backless). secured by a strap behind the with a very low heel and short
Example Naturalizer Article heel (not top of foot),Example: vamp, exposing instep. Example:
Code: F67491110000EF Article Code: F76461780000EE Article Code: F55193610000ED
D’ Orsay : Vamp of the shoe is Ankle Straps: Shoe/ Sandal with

cut away very close to the toe strap attached to back of the
box shoe, across ankle.
Sides are cut away,

revealing the arch of the foot
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HEEL TYPES
Stilettos: Long thin heel (can go Wedge Heels: Heel constructed Kitten Heels: Short slender heels
up to 7 inches) that looks like a of one triangular piece of (from 1 inch to 2 inches) that
stiletto knife material that extends from the tapers at the bottom and widens
front of the shoe to the back at the top
Chunky Heels: A solid thick heel, Block Heels: A wide heel, Cone Heels:Resembling an ice
sometimes stacked sometimes stacked cream cone, this type of heels
wide at the top and tapering to
the bottom
Spool Heels: Heel that is wide at Platform Heels: Thick soles at

the top and bottom and narrow least four inches in height. They
in the middle. Characterized by are often made of cork, plastic,
an hourglass shaped heel rubber, or wood
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SHOE ANATOMY
Information Sheet 3.0
(DERBY)
DERBY SHOE ANATOMY
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SHOE ANATOMY
(COURT SHOE)
COURT SHOE ANATOMY
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SHOE ANATOMY ANALYSIS
(FLOW CHART)
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HOW SHOES ARE MADE
(MANUFACTURING DEMONSTRATION)
MANUFACTURING DEMONSTRATION ( FORMAL SHOE)

DEVELOPED PATTERN
MARKING ON CUT COMPONENTS ATTCHING COMPONENTS
ATTACHING ON COMPONENTS STITCHING
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STITCHED UPPER UPPER IS READY (WITH EYELETS)
LASTING PREPARATION (INSOLE ATTACHHMENT)
LACING FOR LASTING RE-INFORCEMENT ATTACHMENT( COUNTER STIFFNER & TOE-PUFF)
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RE-INFORCEMENT ATTACHMENT( COUNTER STIFFNER & TOE-PUFF)
LASTING
LASTING IS DONE
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Information Sheet- 5.0 MATERIALS
FOOTWEAR MATERIALS
There is hardly any material in the world which, at some time or other, has not been used in the making of
shoes. Shoe materials, however, can be considered under the following branches:
1. Leather
Leather is skin of animal tanned, dressed and prepared for use:
a) Domestic animals: cattle, goat, sheep, pig, horse
b) Wild animals: deer, badger, kangaroo and seal
c) Reptiles: snake, lizard, crocodile and alligator.
d) Birds and fish: ostrich, shark and sea leopard.
2. Rubber
Rubber is a gum-elastic available in two forms:
a) Natural rubber
b) Synthetic rubber
3. Textile
Textile is a woven fabric produced from two kinds of natural resources:
a) Vegetable origin: fabrics made of cotton, flax, jute and hemp.

b) Animal origin: textiles made of silk and wool
4. Synthetics
Synthetics are artificially produced man made materials of the following varieties:
a) Rayon fabrics from artificially formed cellulose filaments.
b) Nylon and mesh fabrics.
c) PVC materials from polyvinyl-chloride.
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The usual type of synthetic upper & lining materials used in shoemaking consist of some kind of fabric backer
coated with PVC. The material is classified in two ways.
 According to the characteristics of the backing cloth or

 According to the nature of the PVC coating. For example, solid expanded and micro porous.
SHOE LEATHER
Leather is still considered as the pre-eminent material because of its unique physical properties.
This is not to say that the shoe designer must choose only leather. But it is a fact that any other material which
has been found to be suitable for shoe invariably posses.
DESIRABLE PROPERTIES OF THE SHOE MATERIALS

1. Area of the material
A very important difference exists between: a large area of leather and a similar area of fabricated sheet.
Leather lends to vary a great deal:
Not only from hide to hide but also From point on the same hide, Part of the art of shoemaking, Therefore, is
concerned with:
 The correct matching of quality variable: with demands of service; of the foot in action.
Fabricated sheets, on the other hand, are approximately uniform in their properties, hence the present
tendency to find proper leather substitute.
2-Elasticity & Plasticity
Stretch, give or flexibility is important quality characteristics in the shoe material since any method of shoe
manufacture involves:
 The molding of a flat material to the curved surface of the last.
3-Flexibility
Flexibility is somewhat a kin to elasticity and plasticity. This property mean:
 The ease with which the material can be bent and then retain its original state without distortion.
4-Permeability
Permeability means: admitting the passage of fluids etc. it is the ability of material to pass:
 Air, water vapour and water which are so important to foot comfort.
5-Thermal Conductivity
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Thermal conduction means the transmission of heat from places of higher to places of lower temperature
in a substance. It is therefore:
 The case with which a shoe material transmits heat. It is another important factor contributing to
foot comfort.
6. Substance
Substance refers to the thickness of a material which is expressed either as:
 heavy, medium, light or thin or

 Measured in millimeters and is a critical property in any shoe material.
7. Surface Characteristics
Surface characteristics refer to a variety of things specific to the material. They usually mean:
 Color, texture, grain structure, grain pattern and freedom from blemishes.
8. Strength & Stretch
Present method of shoe manufacture generally requires the material to be subjected to
 Considerable tension to achieve moulding on the last.
Stretch is one of the hidden differences present in the material because of its structure. Shoe parts are
normally cut with:
 The strength or tightness in a heel - to toe direction.
Any error in judgment can easily result in a serious distortion of the upper.
9. Working ease
The material should be capable of being:
 easily cut into sections,
And then joined in different positions or to different materials by any one of the following means:
 A thread seam, thong, metallic attachment, cement or weld.
A shoe designer should note that there exists a close link between:
 The material and the method of construction.
10. Abrasion Resistance The ability of shoe material to withstand abrasion or wearing out by rubbing is one
of the most desirable properties. The abrasive wear of the shoe is the first cause of their wanting repairs.
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11. Slipperiness
Shoes are worn under different conditions or on different surfaces. Even then a soling material is required
to be:
- Non slippery: not prone to sudden or accidental sliding.
12. Maintenance Ease
This relates to the immediate purpose of how the material takes on the finish and also to the eventual
effect on maintenance of the shoe during service.
13. Chemical constitution & Reaction with the foot:
The long term effect of shoe materials on the foot and that of the foot on the shoe should be found
out by proper testing survives:
 Product reliability and

 Customer complains
LEATHER
DIVISION OF HIDE FOR UPPER LEATHER
• The Bend:
• Best quality
Most wear resistant
Used for vamp
• The Shoulder:
• Used for making tongues
• The Butt:
Not very good quality
Used for lining
• The Belly:
The poorest quality of the hide
• Head and Feet:

The worst part of the hide and generally not used
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LEATHER SHOES KEY SELLING POINTS
When you sell a shoe made of leather, you not only selling a foot covering in particular style or color, but you
are selling the following service too:-
1-Breathability: Leather can breathe because its fibrous structure permits a steady movement of air and water
vapour. This is why only all leather shoes insulate the feet, keeping them warm and dry in winter and cool and
dry in summer.
The perspiration given off by our feet is absorbed by the leather and evaporated through its invisible pores. Its
resilient fibre make possible sturdy soles which give proper support to the feet, and soft and supple shoe
uppers which permit the feet to move freely and expand normally.
2-Quality: Leather is a mark of quality of value . Because, the customer respects this , customer resistance is
lessened, especially when some of leather’s features are pointed out.
3-Comfort: Leather is the ideal material for maximum comfort because of its suppleness and breathability.
Leather is made from hide or skin, the original foot- covering designed by nature.
4-Foot Hygiene: Leather is moisture absorbent, the foot feel comfortably dry and clean, resist the
accumulation of foot odours, - it is a point to use in selling.
5-Insulation Leather’s natural breathability makes it an ideal insulation - cool in summer, comfortably warm in
winter. Ensures foot comfort.
6-Holds its shape: Leather’s unique fibre structure gives in built stretch to it and has built in prevention to
over stretch So it holds its shape well with wear – another mark of quality and value in a shoe. IT gives it
excellent fitting qualitie.
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Finishes and Textures
The surface of man-made shoe upper materials can be given just about any kind of textured appearance
desired. They can be made smooth or gloosy: given a grained appearance, napped surface.
Finishes
Aniline The name given to the particular transparent dye used to color dyed leather.
Aniline leather-Leather that has been dyed through with aniline dyes. Pure aniline
leathers represent approximately 5 percent of all upholstery leathers produced
worldwide. Sometimes topped with a protein, resin, or lacquer protective coating; can
also be waxed.
Antique finish Consists of a dark stain applied to give a mellow or weathered appearance.
Brushed off Overall antiquing of the entire shoe.
Glazed Similar to an aniline finish except that the leather surface is polished to a high luster by
the action of glass on steel rollers under tremendous pressure.
Patent Leather with a glossy impermeable finish produced by successive coats of drying oils,
varnish, or synthetic resins. Today it is usually produced with vinyl or urethane coating,
is available in a variety of colors and textures.
Satin Rarely used term to describe a finish that is somewhere between mattee and highly
glossed plates.
Surface Textures
Boarded Full grain leather which has been folded with the grain side inwards and creased in two
or three direction by mechanical means.
Buffed The grain side leather is buffed with an abrasive wheel, leaving a soft velvet finish. This
process removes most superfluous surface imperfections. The leather is also known as
corrected grain.
Full grain High quality calfskin or cowhide which has not been buffed. In side leather usually
produced in softer textures.
Suede The flesh side of the leather is buffed to produce a fine nap, applied to calf, kid, etc.
Mostly produced from splits. If grain is left on this is reffered to as reverse suede.
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Information Sheet- 5.1 UPPER MATERIALS
Leather: Natural leather is durable, comfortable, supportive, and breathable(to a certain extent). It is form
fitting and will stretch over time. It’s grainy appearance and the rough edges left where it has been cut identify
natural leather. People are familiar with natural leather and identify it with quality.
Synthetic Leather: Synthetic leather is less durable, stronger and lighter in weight then natural leather. It
does not stretch over time. Synthetic leather is identified by its consistent grain pattern and the sharp, clean
edge that is left where it has been cut.
Mesh: Mesh is lightweight and breathable. Nylon or polyester fibers are knit or woven into a variety of
patterns. The open structure of mesh has large or small holes that allow the free movement of air through the
material. Mesh is used predominately in running shoes for its excellent breathability.
Upper Materials
Leather PU
 Natural Product  Good imitation of Soft Leather

 Perspiration Absorption  Soft and Light weight
 Heat Insulator  Comfortable to wear
 Less durable than Leather
 Different finish can be brought on
PVC Fabric
 Impermeable to water vapour  Low cost

 Less “Give” to foot  Durable
 Poor abrasion resistance  Provide soft surface and long wear.
 Easy to clean  Wick moisture/Heat Reduction
 Inexpensive  Innovative& technical
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Information Sheet- 5.2 OUTSOLE MATERIALS
LEATHER PU
Larger or thicker skins are used for Solid Form: Rigid(stiff)
leather outsole! Cellular Form(spongy): Flexible
 Great Abrasion Resistant  Durable, Light in weight
 Expensive  Flexible and resilient
 Less durable because it  Good ground insulation
absorb moisture readily than  Good shock absorbing
other materials.  Slip resistance
 Not all terrain use.( Party  Can be modified to any shape and still be
wear) lightweight
PVC EVA ( synthetic rubber-Blown up)
Cemented as moulded unit direct EVA can be used in outsole with several methods
injected to upper(D.I.P)
1. Expanded sheet -EVA
 Hard Wearing 2. Foam Pallets (Injected. Heat and Cold process-
 Flexible Phylon)
 Soft (Blown PVC)  Light and durable
 Economical footwear  Flexible
 Stickness under hot  Low thermal conductivity
conditions  Gets deformed if not good quality
 Slippery and deform very fast in wearing
PVC Solid: Inflexible  Commonly used as midsole in joggers or as
sole for light weight casual shoes and sandals.
Blown Up( spongy effect, soft , Phylite: A mix of EVA 60% +Rubber 40%)
less life, Develop cracks )
Phylon is very widely used as a midsole material in
sport shoes.
Thermo Plastic Rubber (TPR) Rubber

 Looks and feel rubbery  Natural/ Synthetic
 Lighter than vulcanized  Hard wearing( very durable)
rubber  Heat /Oil/Slip resistance
 Good traction  Flexible
 Excellent cold track resistance  Good Shock Absorption
 Flexible  Good Bounce
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FEATURES & BENEFITS OF RESPECTIVE
Information Sheet- 5.3 MATERIALS
Summary of Features and Benefits
Features Benefits
Uppers Fitting, Look , style, colour coordination, comfort,

breathability, lightweight, warmth water repellent, ease of
(Leather, unbuckle, textile, synthetic etc) maintenance
Outsole Comfort, flexibility, traction, durability
Midsoles Shock Absorption
Insoles Comfort, support, health, Hygiene
Collar Ankle support, comfort
Reinforcement materials Durability
Flex grooves and other technological Shock absorption ,stability during athletics, reduced
features of athletic footwear chance of injury, on-going comfort and health
Other benefits Style, status, appropriate for event, appropriate for image
or existing wardrobe, functional for week, sports or social
situations, matches durability nuds budget limitation,
offers values.
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Information Sheet- 6.0 ORNAMENTATION
Buckles
The buckle is a device used for fastening two loose ends, with one end attached to it and the other held by a
catch in a secure but adjustable manner.
Archeological bronze buckles from southern Sweden. The upper-left buckle is a simple frame-and-prong design, while the
bottom buckle features an integrated chape or cap-end with a center pin attaching the frame.
Component
The buckle essentially consists of four main components: the frame, chape, bar, and prong.
Buckle showing various components
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Shoe laces
Shoelaces, which are also called shoestrings or bootlaces are a system commonly used to secure shoes, boots and other footwear.
They typically consist of a pair of strings or cords, one for each shoe, finished off at both ends with stiff sections, known as aglets.
No of holes Length/cm
2 45
3 65
4 75–85
5 85–90
Multicolored laces
6 100
8 120
Shoe Lace length
9
The proper length of a shoelace, fitting it to a shoe, varies according to the type of lacing
used as well as the type of lace. However at a rough reference the following guide can 10 130
be used. Note this is the total number of holes, if you count 6 holes on one side you have
12 holes (150 cm).
11
12 150
13
14 180
15
16 200
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Velcro
Velcro consists of two components: typically, two lineal fabric strips (or, alternatively, round "dots" or squares)
which are attached to the opposing surfaces to be fastened.
VELCRO COLORED TAPE ADHESIVE VELCRO TAPE
Zipper
A zipper, zip, fly or zip fastener, formerly known as a clasp locker, is a commonly used device for binding the
edges of an opening of fabric or other flexible material, as on a garment, shoe or a bag.
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Various Accessories used in Footwear Upper
Bows and Trims Made in material similar to that of the shoe or in a contrasting material. These are applied by
means of a clip or staple..
Buckles: Non functional Buckles with a piece or similar material to that of the shoe or a contrasting material.
Buttons and Sequins:
This have to be stitched to a piece of material and then applied to the shoe.
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Information Sheet- 7.0 OWN BRANDS
INTRODUCTORY COMPARISON
S NO. BRAND LOGO PRODUCT PICTURE KEY POINTS
Contemporary style;
high quality;
01 affordable shoes
(M/W/C)
Full grain leather

footwear for extra
02 day comfort
(M)
Formal leather
Men’s shoes with
03 sturdy sole
(M)
Active Outdoor
styles with rugged
04 interiors
(M)
Internationally
05 acclaimed women
footwear brand(L)
New Bata brand of

premium comfortable
shoes for women with a
06 stylish twist
Cushioned insole,
ergonomic design,
07 relaxation to
(M/L)
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Casual footwear
for teens,
influences pired
08 by sports &
classics
(M/L)
Sports and athletic

footwear
09
(M/L)
Footwear for kids

10 from 1- 9 years.
Ladies open
11 footwear
SANDAK Open affordable

12 footwear
Trendy shoes in
13 affordable cost
Affordable product
14 specially for open
category
FLEXIBLE Flexible shoe on

15 affordable price
EVALITE Affordable price

16 slippers
Protects your baby’s

BABY BUBBLES feet and does so with
style. Specially designed
17 for the first year of life
Affordable price
joggers
18
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Information Sheet- 7.1 LICENSED BRANDS
S BRAND LOGO PRODUCT PICTURE KEY POINTS

NO.
Casual footwear men,

women and children. A
division of Wolverine
Worldwide. Hush Puppies
01 is headquartered in
Rockford, Michigan
Create a global brand

platform for Naturalizer
that has a distinct
02 point- of-view in the
footwear category
 Massagio
 Memory
Cushion
03  Gelactiv
Very comfortable
footwear developed for
children
04
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Information Sheet- 7.2 BRANDS DESCRIPTION
 Legendary with strong heritage
 Trend-setting styles: Contemporary and classic
 Tradition of innovation since 1894
 Shoe and accessories at the best price; Value for money
 Consumer Profile
o Gents & Ladies: 16 - 50+
o Range for complete family at multiple price points
o Looking for brand; durability, & value for money
 Competition
o Metro; Mochi; Clarks; Woodland;
o Regal; Liberty; Relaxo; Paragon; Action
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 Products constructed with Moc-stitch
 Collection choice from Moccasin; Lace-up & slip-on’s
 Product Features
o Moccasin construction adds extra comfort
o Full grain leather upper
o Great Fit – Hugs your feet as you walk
o Sturdy sole for comfort and flexibility
o Consumer Profile
o Working men: 35 – 50+
o Looking for comfort with traditional look
o Range bridges gap between formal & casual
 Competition
o Florsheim; Pavers England
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 Collection of formal leather shoes for gents
 Range includes
o Classic tie-up – oxfords & derby
o Brogues
o Classic Slip-on’s
 Product Features
o Leather upper & lining for classic finish
o Long lasting sturdy strong outsole
o Light and comfortable outsole
o Consumer Profile
o Working executive’s: 30 – 50+
o Consumers looking for true formal collection
 Competition
o Louis Philippe; Clarks; Roush
o Woods (Woodland); Pavers England;
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 Carries true essence of nature, travel, leisure and casual “time out”
 Aimed at Neo-traditional/contemporary customer for their leisure moments
 Range includes – Gents
 Casual  Outdoor  Hiking  Sandals
 Chappals
 Product features
 Inspired for outdoor Rugged exteriors  High quality at affordable prices
 Dedicated to Functionality  Made to last, robust, protects
 Gender/Age: Male/20-35 years
 Confident and Focused; Educated;
 Working; Students Maintains a healthy lifestyle
 Passion for Trekking, Rafting and other outdoor activities
 Competition
 Woodland; Buckaroo; Timberland
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 Originating in France in 1961 and inspired by French fashion
 Stylish; affordable and beautiful shoes for over 50 years
 Range includes Ladies
o Predominately high heels
o Flat Ballerina’s
o Stylish and contemporary
o Chic and sensual
o Feminine; tasteful sense of fashion
o Younger Audience: 25-40
o Professional; independent and confident
o Likes stylish clothes although not driven by designer labels
 Competition
o Catwalk; Charles & Keith; Inc. 5; Rocia
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 Premium comfortable shoes for women with a stylish twist
 Provide comfort without compromising the style and look
 Range includes
o Ladies – Shoes; Sandals; Chappals
o Stitch & turn construction for maximum flexibility and extra comfort
o Fully padded sock lining
o Stretchable uppers
o Flexible soles
o Women aged 35+
o Confident & Independent
 Competition
o Clarks; Metro; Aerosoles;
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 Collection to provide ultimate comfort to soothe and relieve your feet
 Range includes – Gents
o Gents Closed; Sandals &Chappals
o Ladies Sandals &Chappals
o Comfort – Cushioned insole & heel; Soft upper
o Style – Ergonomic design with durable non-slip outsole
o Warm and Assuring – Best Quality materials
o Older Audience – 35-50+
o Prioritizes quality and comfort; not driven by high fashion
o Wants sensible shoes to fit lifestyle at mid-segment prices
 Competition
o Metro comfort; Pavers England; Clarks; Liberty;
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 Sneaker brand was created in Canada in the 1970s
 Range includes
o Gents & Ladies closed casual range
o Iconic look that epitomizes the quest for freedom
o Dynamic, unconventional
o Age: 16 - 25+
o Young; teens Lifestyle brand
 Competition
o Converse; Levi’s; Adidas Originals;
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 Brand inception in England in 1971, expanded to Europe; North America 1978
 Basic & Contemporary styling, durable and comfortable mid-priced athletic footwear
o Marketed and sold in around over 30 countries worldwide
o Mainly designed in Canada
 Range includes – Gents & Ladies sports shoes
 Basic  Jogger  Running  Lifestyle
 Court  Adventure  Lifestyle
o Style ; Technological features; Comfort & durability
 Entry level sports participant  Middle income, urban & Suburban Individuals
 Runners; fitness enthusiasts; recreational athletes; adventurers  Real active Recreational Athlete
 Competition
o Reebok; Adidas; Nike; Lotto; Puma; RelaxoSparx; Liberty Force 10; Action;
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 Leading children's footwear brand
 Offers good quality, comfortable, funny and colorfull shoes
 Range includes shoes & sandals for 4 to 9 olds
 Assures the healthy growth of a child's foot
o Kids 0-9 years
 Competition
o Kittens; Clarks Kids; Liberty Footfun;
 Brands for Infants

 Protects your baby’s feet and does so with style
 Specially designed for the first year of life
 Offering comfort and support, allowing for normal
growth and development of feet
o Infants
 Competition
o Kittens; Clarks Kids;
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Information Sheet- 7.2.1 LICENSED BRANDS
The company was started by podiatrist William Mathias Scholl in 1904, in Chicago, United States. The original
company expanded globally to design and patent over 1000 foot care products, and became a member of the
Fortune 500 in 1971.
After William Scholl died in 1968, Schering-Plough bought the brand. Under parent Merck & Co., Schering-
Plough imported the product line from China, and has a North American distribution agreement with the
Brown Shoe Company.
In 1984, Schering-Plough sold the global brand and non-North American operations to European Home
Products, who manufactured footwear and foot care products distributed under the Scholl brand.
 Long heritage with strong dedication for foot comfort; global presence in 100 countries
 Brand acquired by Reckitt Benckiser from SSL International in 2010
 Everyday comfort footwear brand that stands for foot expertise
 Technology as Brand DNA
o Age: 30+ but mainly 45+
o Gents & Ladies (Housewife; working women; Old women)
o Consumer looking for pure comfort & ready to compromise on style
o Strong brand credentials associating consumer to brand on performance parameters
 Technology Platforms
o Massagio; Memory Cushion & Gelactiv
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About Brand
In 1927, during a decade of tremendous cultural shifts and progressive thinking, Brown Shoe launched a
women’s footwear line with the radical idea of combining current fashion with comfort features. Naturalizer
became one of the first shoe brands that women could turn to for feminine style they coveted and comfort
they thought was impossible to attain. The recent suffrage movement had provided women with new-found
freedoms and, as hemlines became shorter and shoes became the focus of fashion,
With rich leathers, soft suedes and unique details, Naturalizer footwear captures the essence of modern
femininity…whether that means taking a leisurely walk in velvet ballet flats, or running a board meeting in
black leather pumps.
BROWN SHOE COMPANY
Brown Shoe Company is a $2.6 billion, global, footwear company that puts consumers and their needs first, by
targeting the strategic Healthy Living, Contemporary Fashion and Family platforms. We also design, source and
market many well-known wholesale shoe brands – such as Naturalizer, Dr. Scholl's Shoes, LifeStride, Sam
Edelman, Franco Sarto, Via Spiga, Etienne Aigner, Vera Wang, Avia and Ryka – across multiple distribution
channels. In addition to our retail and wholesale operations, we maintain a strong online presence with our
ecommerce sites, famous.com and naturalizer.com. Visit brownshoe.com to learn more about us. Brown Shoe
Company: feel good and live better... feet first!
Est. 1927, idea of creating stylish and comfortable shoes made just for women
 The brand became known as “the shoe with the beautiful fit.”
 Presence in more 60 than countries around the world
 Brand DNA
o Feminine; Stylish; Confident; Comfortable; Trusted
o Working women age 30-49
o College educated; Active, busy lifestyle
o She’s not willing to compromise style for comfort
 Technology Concept
o N5 Comfort
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Information Sheet- 8.0 FOOTWEAR TECHNOLOGY
FOOTWEAR TECHNOLOGY
POWER HP SCHOLL NATURALIZER
FLEX DIAL PRO HPO2 MASSAGIO N5

fXs BOUNCE GELACTIVE
GRIPTRON WAVE REFLEX MEMORY CUSHION
MULTI ZERO G
p EVA HP BODY SHOE
BATA COMFIT
CLASSIC
MASSAGE
ACTIVE
SENSETIVE FEET
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FOOTWEAR TECHNOLOGY
POWER
POWER
Power Athletics Limited is a Canada-based company which specializes in athletic, lifestyle and cheer footwear. Its goal is
to provide excellent value to our customers and succeed as the world’s leading producer of mid-priced athletic and
sport-lifestyle footwear.
Style. Technology. Comfort. Durability, these are the qualities found in every Power athletic shoe since we began in
1971. Designed in Canada, our shoes are sold all over the world.
Since first launching as the athletic branch of Bata International in 1971, the Power brand has advanced
steadily. The footwear brand grew from the use of its trademark Flash in 1971 and came into its own in 1979
with the official Power name and identity. Power provides superior functionality to the consumer without
sacrificing form. Initially making a name for itself with football shoes, the brand was chosen as the official
sports shoe of the 1986 FIFA World Cup of Football in Mexico City.
POWER ANATOMY
TONGUE LACES
BACK HEIGHT MESH
TOE CAP (PU)
WELDED POWER LOGO SOLE TIP
MIDSOLE(EVA) OUT SOLE (RUBBER)
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FEATURES FUNCTION
Perforated Uppers Lightness & Breathability
Nylon , Rayon Mesh Light weight, Comfort & Breathability
Different Last Design Fit, Comfort& Stability
Padded Tongue Comfort
Soft seamless lining Comfort
Reinforcement Support & Durability
Heel counters Control & stability
Kinetic out sole Shock absorption & Traction
Traction soles Support & Durability
PROMINENT SPORTS SHOE TYPES: Walking: Running : Cross Trainer
Walking Shoes: As you walk, the body's weight is distributed more evenly on the foot than when you run.
When walking, your weight rolls from the heel, through the ball and continues to the toe in one foot after the
other. This gentler, rocking-chair like motion requires your feet to absorb the shock of only 1-2x your body
weight with each step. And, during walking there are points where both feet are firmly on the ground, dividing
weight. Walking shoes are designed with the specific body mechanics and strike path of walking in mind. They
are constructed to be more flexible through the ball of the foot to allow a greater range of motion through the
roll of the forefoot. They also have greater arch support to protect where the force is heaviest on the foot.
Running Shoes :, on the other hand (or foot for that matter) requires the support of at least 2-3x your body
weight and each stride has moments with neither foot on the ground. With each step, the outer heel absorbs
most of the impact before distributing weight through the foot in an S motion through toe off.
Running shoes, have more cushioning in the heel–the point of impact–and less protection through the ball of
the foot. The amount of heat generated in the running motion is greater, so running shoes also are made with
a higher amount of mesh to keep feet cool during exercise.
Training Shoe are built-up more around the ankle to provide additional support for both forward and lateral
movement. These shoes are designed expressly for the gym enthusiast, with a seamless transition from
jogging on a treadmill, lifting weights or doing step aerobics. While not intended for long runs, the shoes will
support runs up to 5k in distance.
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Product Feature Benefits
Walking shoe
 A shoe with a soft-wearing rubber
• Grip,
outsole with fylite for amped up grip and
• Durability traction
• Stability  a shoe with high-tech synthetic/textile
• Comfort upper fabrication to guarantee superior
moisture management.
• Moisture management.  Memory foam of stable walk.
 keep feet protected excellent cushioning for

extra relaxation
Running Shoe
 a shoe weighing in on the light or ultra- light
 Potection side
 Cushion
 Light weight  A Shoe with ample mesh will help your feet
stay cool and dry.
 Shock Absorption
 Breathability
 A shoe with a protective rubber overlay on
 Traction
the outsole’s high-wear areas to enhance
 Stability grip.
 FXS, a motion control feature, will keep your

feet supported no matter how high you rev up
your run.
 A shoe with Griptron and outsole lugs

maximizes grip,
 A shoe with a breathable synthetic-and-textile

upper will keep feet dry
 A lightweight concave heel cushioning
system that dissipates heel-strike impact
 Excellent traction, force
 Ample moisture management,  To reduce strain-related injury and boost
Training Shoe  Extra soft cushioning, comfort, choose a shoe with Power’s Tunnel
 Maximum strain reduction, System
 Multi direction flexibility,  A cutting-edge technology that offers superior
 Huge responsiveness forefoot flexibility while maintaining stability.
 Extra lightweight  A technologically advanced minimal option
and choose a responsive, streamlined shoe
that works with the body’s innate
biomechanics to encourage feet to move as
nature intended
 A lightweight concave heel cushioning
system that dissipates heel-strike impact
force.
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POWER TECHNOLOGY
Advanced Technologies Used in Power Shoes

1-FXS TECHNOLOGY
FXS outsole technology encourages forefoot FLEXIBILITY while maintaining stability for improved speed and
responsiveness. Flex grooves in the area of the outsole to promotes traction and flexibility when running.
Technology used in:-Running shoes.
AVAILABLE ARTICLE:-808-7016
2-GRIPTRONTECHNOLOGY
Multi directional lug pattern design on the outsole to ensure traction during movements in different
directions.
Technology used in:-Outdoor shoes.
3-MULTI TECHNOLOGY
Multi technology combines natural and synthetic upper materials to improve DURABILITY and COMFORT. Also
the multi-layer RE-INFORCEMENT materials protect from heel & Toe shocks.
Technology used in:-Outdoor shoes AVAILABLE ARTICLE:-808-274
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4-TUNNEL SYSTEM
Hollow cavity in the heel area of the outsole that dissipates impact energy and reduces the weight of the shoe.
Technology used in:-Training shoes

AVAILABLE ARTICLE:- 808-7016
5-pEVA TECHNOLOGY
A midsole composed of lightweight, compression
molded EVA offers excellent CUSHIONING and
COMFORT. Helps make the shoe much lighter and
offers shock absorption.
Technology used in:-Training shoesAVAILABLE ARTICLE:- 528-1053
6-STABILITY TECHNOLOGY
The rigid thermoplastic STABILITY insert reduces torsional flex for improved support and comfort.
Stabilizer made of TPU, located in the heel or arch area that prevents the foot from twisting and offers
stability when running.
Technology used in:-Running shoes
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7- FLEX DIAL PRO TECHNOLOGY
Flex Dial Pro is an engineered pivot point located at the
ball of the foot designed for QUICK DIRECTIONAL CHANGE.
Technology used in:- Court shoe(Tennis, Badminton)
8-DRI-LEX
Dri-lex® The sweat control fiber™ is a textile that provides moisture management, allowing for total
breathability and preventing the grow of bacteria and the development of odor in the feet. Dri-lex® fabrics are
designed to manage moisture within a shoe environment to keep the foot surface dry and comfortable. To
move moisture, all Dri-lex® fabrics combine fiber content, yarn features and fabric.
9- PLAZMA
Plazma cushioning system is an energy conducting gel pad that absorbs intense heel impact forces. Embedded
in the outsole, the long-lasting energy-return technology bounces back after every foot-strike compression to
provide both comfort and propulsion while maintaining its structural integrity. AVAILABLE ARTICLE:- 508-7017
10-X LIGHT
X lite is an injected EVA midsole technology that is extremely lightweight, yet delivers the plush cushioning
and comfort needed to maintain a neutral and efficient stride.
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Other Basic Technologies used in Power Shoes
P-GRIP
Specially designed arrowhead construction
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P-COURT
 Multidirectional Herringbone system
 Suitable for Court activities sports
 Variety of movements put considerable pressure on foot & shoe
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P-SPIN
Designed for Spinning traction
Rotational friction important on surfaces
AVAILABLE ARTICLE:- 808-1743/1527
Dura Pad
 Double thickness rubber at landing zone
 Suitable for long distance running
AVAILABLE ARTICLE:-818-1115/808-9745
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P-Zone
 Lower durometer and gives best cushioning to avoid injury
 Midsole cushioning through

 Absorbing energy created by impact of foot
 Compression leads to distribution of force over larger area, thus lower pressure
 Inspired by inflation system used by firemen
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Information sheet 8.1 BATA COMFIT
BATA COMFIT
Bata Comfit Classic has been enhanced to provide

BATA COMFIT even more comfort with its advanced ergonomic
CLASSIC design that gently cradles and supports your feet
all the way, and secured with durable slip resistant
sole.
Bata Comfit Massage, the constant stress and

strain from being on your feet all day bring on
BATA COMFIT feelings of discomfort such as pain in the lower
MASSAGE back, and muscle soreness. Comfit massage helps
BATA COMFIT
to improve your blood circulation that able to

reduce muscle pain and discomfort.
Bata Comfit Active, the memory foam insole

soothes aching tired feet by moulding to the
contours of your feet. It helps to increase the
BATA COMFIT surface area for the feet to carry and absorb the
ACTIVE body weight for better and even weight
distribution. The insole is breathable to keep your
feet feeling fresh and comfortable all day long. It
also helps to reduce back, joint and muscle pain
Sensitive foot shoes are equipped with foam

materials, closed seam and extra padded insocks.
SENSITIVE FEET
This shoes are especially recommended for the
diabetic patients.
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The Brand Segmentation
CLASSIC
 The basic comfort shoe for men’s and women’s
 Comfort shoe for a long day walking.
 Target age group of 40-60 years
 To capture a group of health conscious consumers, when comfort becomes important.
 Consumers who can be conservative and traditional yet neo traditional.
 Shoe Design that offers classic shapes and style that can be evergreen.
Outsole
Outsole with leaf shape helps to provide good gripping
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MASSAGE
 Comfort shoe helps to improve the blood circulation for men’s and women’s.
 Target age group: 50-65 years
 To capture a group of consumers seeking overall wellness.
 Consumer who has conservative value and preserve the traditional.
 Specially designed massage footbed.
The circular nodules & flexible groove line’ outsole is designed to help for providing better flexibility and grip.
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ACTIVE
 The most leisure comfort shoe for men’s and women’s

 To capture a group of young generation to understand comfort can be with styles and
more vibrant colors.
 Comfort shoe for feel free all day.
 Target age group: 30-50 years
 The memory foam that will conform to your feet
after few wears that provide the extra comfort and
support.
Outsole
The infinity & flexibility groove line’ outsole is designed to help for providing better flexibility and grip.
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BATA Comfit SENSITIVE FEET
This shoe is specially developed with extra cushioning for
diabetic patients & for orthopedic foot condition.
Composition
LAST:-Wide fit last with possibility for incorporating orthopedic insoles.
UPPER:-Genuine full grain leather provides Breathability& Maximum Adaptability to the foot without placing
pressure on it.
LINING:-Soft touch, full grain leather or foam padded fabric lining for maximum Sweat Absorption keeping the
foot fresh, dry & comfortable seamless joints with stitch & turn construction.
INSOLE:- Breathable 5 layer foot bed to enhance Cushioning & Air Circulation while eliminating Joint Fatigue.
TOEBOX:-Roomy toe box with strong fore part to protect foot from injury.
Benefits:-
1. Specially designed & developed for diabetic patients.
2. More cushioned at lower profile of foot for better blood circulation.
3. No marking after wearing as these are having concealed seams.
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FOOTWEAR TECHNOLOGY
Information sheet 8.2
HUSH PUPPIES
HUSH PUPPIES
The Hush Puppies brand was founded in 1958 following extensive work by Wolverine to
develop a practical method of pigskin tanning for the US military. (Pigskin is considered one of
the most durable leathers and the government was interested in its use in gloves and other
protective materials for soldiers.) Chairman Victor Krause developed the concept of a "casual"
pigskin shoe to appeal to the then-growing post-war suburbia in the United States. The brand
became instantly recognizable as a leisure casual staple of late 1950s and 1960s American life.
Hush Puppies claimed their rubber soles saved the life of Rolling Stones guitarist Keith Richards
when he accidentally touched his guitar against an ungrounded microphone at a 1965 concert
in Sacramento, California. Richards was knocked unconscious, but medics believed that the
crepe-soled Hush Puppies shoes he was wearing insulated him and saved his life.[2]
Hush Puppies uses a Basset Hound as its logo.

The Company: Hush Puppiesis an international brand of contemporary, casual footwear men,
women and children. A division of Wolverine Worldwide. Hush Puppies is headquartered in
Rockford, Michigan.
Logo: Busset Hound (dog)
Presence: Over 120 countries globally
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HUSH PUPPIES SHOE TECHNOLOGY
Bounce
• Makes walking easier
• Reduces the stress on your feet by

absorbing the energy generated when
you walk
• Distributes and releases the energy to

put a bounce in your step (Gives a little
upward push to your feet at every step)
• Your feet will feel energized all day.
 Shock Absorption
 Energy Return
FAB:-Full grain leather shoe with rubber outsole, breathable upper.
Available article:- 854-6771
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Wave Reflex
• Uniquely designed outsoles with reverse action waves
• Provide extreme flexibility for immediate comfort
• Outsole Combines natural latex

rubber and unique reverse action
waves
• For complete freedom of

movement for feet
 Superior Flexibility
 Immediate Comfort
FLEXIBILITY:-
Sole accommodates the foot movement at every step.
Does not hurt even when you walk on an uneven terrain as good as an outdoor shoe.
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HPO2 Flex
• Combine ultra-flexibility with cushiony

comfort – unique padded insole
• Unique triangle design offers multi-

directional flex capability
• Conforming to the way you walk while

cushioning your feet on a bed of air.
 Cushions Your Feet on a Bed of Air
 Multi-Directional Flexibility
Available Article:-824-6994
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Zero G
• Combines a lightweight shock

absorbing midsole with athletic
construction
• Instant and lasting comfort
• Almost weightless
• Outsoles are made of a Injected

compound (PHYLITE=EVA + PU) which is
up to four times lighter than
traditional outsole materials
 Lightweight materials(Upper Milled

leather)
 Shock absorbing midsole ( Insocks

made of PU Foam + Softy leather,
stitched together)
 Cushiony comfort that will lighten Your step
Available Article:-824-6727
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Body Shoe
• Casual on the outside, athletic inside
• The superior comfort system combines

balance, anatomical fit and climate
control.
• , the unique design enhances natural

walking motion.
• BIO BEVEL* sole technology

encourages natural gait alignment**
and reduces fatigue
• Anti-friction mesh for supportive

comfort and Climate control
• Breathable ortholite sock layer

provides long lasting cushioning
comfort and climate control
 Fits Like Your Footprint in the Sand
*The Bio bevel sole unit is designed to increase your walking efficiency by encouraging easier, smoother and a more natural
walking motion. To stop the burning sensation in your foot, Poron foam has been added in to add shock absorption in the heel
and ball of the foot. To prevent increasing heat build up an ETC lining coats the foot bed to reduce friction when walking. To top it
off, Ortholite foam has been used in the foot bed as well as a coating of Dri-lex lining to help wick away moisture and keep your
foot nice and cool.
**Wearing the correct insole can align the body into its optimum position which will reduce ache and pains
in the ankles, knees, hips, back and neck.
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*Vibram( A sole Manufacturer CO, Italy)
Vibram Is an Italian company (founded in 1937) based in Albizzate that both manufactures and licenses the
production of vibram-branded rubber outsoles for footwear. The company is named after its founder, Vitale
Bramani. Bramani is created with inventing the first rubber lug soles for shoes..These soles ere first used on
mountaineering boots, replacing leather soles fitted with hobnails or steel cleats, commonly used up until
thenLug soles are a type of outer sole found on heavy-duty and utility shoes such as hiking boots or work
boots.The soles produced by vibram are called Vibram soles, Vibram rubber or Simply Vibram
• sole made of High performance rubber outsole and compounds
• provides the highest standards in rubber outsole technology
• for grip, traction, durability and long-wearing benefits
• Superior wear resistance, light weight comfort
• Suitable for all type of walks
 where rubber meets the road
Benefits/Key selling points to remember:-
 Vibram is an Italian Company, which only makes soles.

 Rubber soles are very comfortable (less fatigue).
 Rubber soles long lasting (Durability).
 Can wear for long hours (comfort).
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FOOTWEAR TECHNOLOGY
NATURALIZER
The company was created in St. Louis and was originally named Bryan, Brown & Company after its founders
George Warren Brown and Alvin Bryan. The name was changed to Brown Shoe Company in 1893. In 1925,
Brown's widow endowed the George Warren Brown School of Social Work at Washington University in St.
Louis.
On May 27, 2015, Brown Shoe changed its name to Caleres, retaining the "Brown Shoe" name for a future line
of men's footwear
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N5 SHOE TECHNOLOGY
FEATURE
 Latex foam at three critical places:
 Insole at strike contact
 Under the ball of the foot
 Full length of the lining
BENEFIT Absorbs shock, supports body weight and distributes pressure
FEATURE Located on the sock cover and interior: The linings are made of porous synthetic
material that allows airflow
BENEFIT Allows heat and moisture to dissipate, keeping feet cooler & drier
FEATURE Heel shapes are designed for stability while the inside heel cup provides a secure fit
BENEFIT Promotes a stable heel strike & toe-off which enables a natural gait
FEATURE Flexible materials used in the insole & outsole
BENEFIT Relieves pressure & allows for a more natural toe-off
FEATURE Lightweight but durable materials are used throughout the design of our shoes
BENEFIT Comfort without the extra weight or layer
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FOOTWEAR TECHNOLOGY
SCHOLL
The Brand - Scholl

 Established in 1904by a podiatrist Dr. William M Scholl
 Brand acquired by Reckitt Benckiser from SSL International in 2010
 Global presenceinover100countries
 New innovations and technology as Brand DNA; Comfort at core
 Everyday comfort footwear brand that stands for foot expertise
 Bata holds exclusive licensee for India & Bangladesh markets
SCHOLL SHOE TECHNOLOGY
1-MASSAGIO
Feature:
 PU foot bed for better performance,

 Undulated foot-bed(wavy Ribbed pattern)

 PU resilient to give the required cushioning to feet
 Anatomicallydesignedfoot-bedsgentlybutfirmlyinvigoratethesolesofthe feet pressure points During
walking the
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2-GELACTIVE
Feature: Patented Gel heel pad technology
 Gel based heel Pads ,which effectively absorb shock.

 Incorporates pliable, soothing, supportive gel-insole in the heel to cushion every step.
3-MEMORY CUSHION
Feature:
 Insole made of combination of PU(High density open cell) with high
compression set
 High density Latex foam for soft top feel

 Memory Cushion absorbs all-day walking pressure ,then springs back
into shape overnight
 Elasticised sections provide gentle comfort with effective support
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SCHOLL TECHNOLOGY PRODUCTS MATRIX
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Information Sheet-9.0 FAQs
FAQs and Common Objections

 What is Bata 99 pricing?
Mr Tomas Bata, the founder was a 9th generation shoe maker and he wanted to be the king of shoe
makers, this explains the logic of no 9 in Bata pricing.
 What are genuine leathers or Good Quality Leather?

In a animal hide the best quality leather bend leather,This is best in terms of properties and most
expensive. Leather grades are also important; Leather with least imperfections is also rated as good
leather.
Our shoes are made up of good quality leather.
 Same shoes are available for lesser price outside?

Costing of a shoe largely depends on the type of construction and the quality of raw material and the
design. E.g.-It takes about 2.5 to 3.0 sqft of leather in a good leather shoe depending on shoe style (
cost of bend leather is highest in a animal hide etc.
Option of soling material (Leather is most costly,< rubber< PU<PVC is the cheapest.
 Is Dr Scholl and Scholl the same thing?

It is the same thing, the earlier brand owners were Dr Scholls. Dr Scoll was a podiatrist, who specializes
into mfg of special orthopaedic shoes. The product was positioned as a orthopaedic product for too
long. Now, the company was taken over by Reckitt Benckiser from SSL International in 2010and
the company has repositioned itself as a brand that focuses on products with a blend of unique fashion
and exceptional comfort.
 You got your shoes manufactured at.. or this shoe is not manufactured by Bata?
They are licensee manufacturer of Bata, The design, the material and the process of construction is
approved by Bata, They only produce shoes our stringent quality checks maintained and implemented
by the company at their shop floors. Our qualities engineered are deployed at the site of
manufacturing to ensure the norms and the processes are complied with.
 What makes a shoe anti-bacterial or what is Microban?

Bata uses mircoban technology, which is in built into the shoes during manufacturing process to fight
the growth of microbes that can cause stains, odours and deterioration of shoes. It wo’nt wash off or
wear away and last the lifetime of the product.
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 What is double density or triple density soles?
Two different densities of PU/Rubber in one. Dual Density soles is the combining of two different
densities of the material (tough on the outside and soft and comfortable on the inside) to increase the
shoe's durability and shock absorption.
The bottom layer being for durability, This is moulded with minimal room for expansion, minimizes air
bubbles, and leaves a solid durable layer on the bottom.
The top layer is for shock absorption and uses the opposite principles. A small portion of raw material is
used and allowed to expand, leaving a soft, cushion-like layer on the top of each sole.
For eg:-The Dual Density PU soles mean extended life and greater comfort with an extremely lightweight
sole.
 What is hydrolysis? Why PU soles deforms if not used?

PU soles are moisture permeable. Moisture retention breaks the bond that
holds the molecules together leaving behind a crumbs of sticky mass.
All shoes with PU soles has to be regularly used so that the absorbed moisture
dries out quickly and regularly .Regular wearing puts pressure on the sole thus
squeezes out water/moisture .
 Quality of shoes In general has gone down?
The company is in existence for more than 120 years now; it is also one of the fastest growing company
globally. It would not have survived for this long had it been producing poor quality. We apologize for
any bad product that you might have received.
 What is anatomic Insole?
Anatomical insole designed for people with tired, painful feet, for people who are on their feet all
day, who walk a lot. In contrast to conventional insoles, it has two points of support, the plantar
arch and the soft heel pad, which means that the body weight is spread evenly over these zones
and this delays the first signs of tiredness as the muscles are relieved. This relief is noticed
immediately in the central part of the sole of the foot giving a great sense of comfort and well
being.
 How some technology like memory cushion /Bounce Technology etc. works.
The material used in outsole/insole such as PU foam and Rubber would have features such as
Stability: Material’s resistance to change in shape and size
Elasticity: Material’s ability to bend and flex under the influence of a force and regain it’s size and
shape once the force is removed.
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 What is a Vibram sole?
Vibram is the leader in high performance rubber soles and compounds for the footwear market. Over
the past 70 years Although the brand is best known among the outdoor and mountaineering
community, Vibram produces numerous models of soles specifically designed for fashion, military,
rescue etc.
The soles produced by Vibram are called Vibram soles, Vibram rubber, or simply Vibram.
 What make a shoe leather waterproof? Will this property last lifelong?
Acrylic copolymer sprays/dyes are used to make a leather waterproof. For suede leather water based
silicon sprays are used. It forms a microscopic net that is too fine for water to penetrate but porous
enough to allow air to pass through it.
This coating will gradually rub off and reduce the water proofing qualities.
 What is energy return?

When we walk on our feet, our body spend energy. In technology shoes sole/midsole’s design provides
for some kind of energy return to the body when compressed. This energy return or spring gives lift to
the foot and leg that normally require muscular contraction and therefore cost the person in terms of
energy.
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Information Sheet-10 READ YOUR SHOES
How to "Read" Your Shoes

Buying new shoes? Bringing in old shoes when you're buying new ones can be helpful if you have a
knowledgeable salesperson. The salesperson can evaluate the wear patterns to help you get a better
fit as well as a style that will compensate for the stresses you place on shoes.
What are your shoes trying to tell you? Here are the basic wear patterns:
OBSERVATION OBSERVATION SUGGESTION
Your heel tendons may be too tight. Stretch them with

Wear on the ball of the heel raises.
foot
You pronate or turn in. Inner liners, orthotic supports, in-

Wear on the inner sole
socks with padded foam at arches may help.
Shoes are too small or you have hammertoes. Prefer

Toe-shaped ridges on
bigger size shoe with box-toe style
the upper
Outer sole wear You turn out. Orthotics may help.
A bulge and wear to the

side of the big toe A too-narrow fit or you have a bunion. Try to wear extra
wide-fit footwear preferably BATA-comfit sensitive fit.
Wear on the upper,

above the toes
The front of your shoe is too low. Extra roomed box-toe.
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Foot Changes During Pregnancy
Pregnancy is often accompanied by changes in the musculoskeletal system, particularly the spine and lower
extremities. This is often due to multiple factors including weight gain and hormonal changes that occur
during pregnancy. Changes that occur within feet can include the following.
What shoes to wear during pregnancy?

During pregnancy, women may note that the size of the feet will increase. This is due to an accumulation of
fluid and tissue within the lower extremities. The overall effect of this is an increase in volume. Hormonal
changes also occur that lead to looseness of the ligaments within the foot. These loosening results in increase
in foot length and width with a decrease in arch height, meaning the arch becomes flatter.
Pregnant women may notice their shoes feel tighter or that they can no longer fit into certain shoes. Bata
Comfit, Scholl & orthaheel Shoes series are the most appropriate solutions for almost all the foot changes
during pregnancy.
Qualities of a perfect pregnancy shoes:-

1. Easy to put on:-Shoe easy to put on with out need to bend down.
2. Supportive:- Ankle and arch support to reduce joint pain associated with increase in weight.
3. A little extra room:- A little extra room for when feet and ankle swells.
4. Non-slippery/ firm grip:- Pu and rubber soles are used for perfect grip during walking.
Few Suggested Products:-
Scholl Scholl
Comfit Ortha heel sandals
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FOOT ABNORMALITIES AND SOLUTION MATRIX
SOLUTION SOLUTION
TYPES PROBLEMS/ PICTURES DISEASE DESCRIPTION
BATA CARE PRODUCTS BATA SHOE
BLISTER Open footwear’s,

Blister is developed due to continuous wearing of
Should wear
tight shoe which put skin under friction. A shearing Should wear
appropriate size &
movement in the deeper cells of the epidermice appropriate size &
causes break down and fluid up in space. fitted shoes
fitted shoes
CALLOUS Corn & Callus foot

A Callous is the hard outer layer of skin caused due file,
Scholl Memory
to intermittent pressure around the edges of the
insole at the seat. Foot Beauty stone, Cushion
Air pillow insoles
PROBLEM WITH
SKINS CORN
A corn is formed by friction caused due to localized
pressure, over toe joints and again causing extra Corn & Callus foot Bata Sensitive
layer of skin to build-up. One of the main reason for file Sandals
soft corn on the toes is the use of narrow shoe.
BUNIONS
Should wear
Bunion is an inflammation of tissues over a
appropriate size & Comfit Sensitive Feet
joint caused by pressure or friction.
fitted shoes
HALLUS
Hallux Limitus is often a result of a degenerative-
type arthritis condition that affects the large joint at Bata Shoes equipped
the base of the big toe Orthotics - support the joint Scholl insole Pads,
with orthotics, Bata
and reduce stress on the joint cartilage relieving heel pads
pain and reducing the speed of the wear and Sensitive Feet
tear on the joint
HAMMER TOE
A deformity which consists of extention at the Should avoid Bata Open Footwear,
PROBLEM WITH metatarsal-phalangeal joint and peramanent wearing under size specially Scholl,
TOE downward flexion of the second phalanx. footwear comfit products
CLAWED TOE Claw foot, also known as claw toes, is a condition

where your toes bend into a claw-like position. Claw
foot can appear from birth, or your feet can become
bent later on. They are uncomfortable but usually
Scholl shoes,
not a serious problem unless they are caused by an Scholl insole Pads
underlying disorder like stroke or diabetes. Claw foot Sensitive Feet
does require medical treatment to stop the
condition from worsening. If you suspect you have
claw foot, make an appointment with your doctor.
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METATARSALGIA Metatarsalgia is a common overuse injury. The term
describes pain and inflammation in the ball of the
foot. It is often thought of as a symptom of other
conditions, rather than as a specific disease
Athletes who take part in high-impact sports Power Memory
involving running or jumping are at high risk of Air pillow Insoles
forefoot injury. While track and field runners are
Foam
exposed to the highest level of traumatic forces to
the forefoot, many other athletes, including tennis,
football, baseball, and soccer players, often have
forefoot injuries.
PES PLANUS (FLAT FOOT)

Flat feet (also called Pes Planus or fallen arches) is a
postural deformity in which the arches of the foot
PROBLEM WITH
collapse, with the entire sole of the foot coming into Scholl pads with Comfit Sensitive
complete or near-complete contact with the ground.
ARCHES Some individuals (an estimated 20–30% of the addition arch
general population) have an arch that simply never support Orthaheel
develops in one foot (unilaterally) or both feet
(bilaterally).
PES CAVUS (HUMPED

Alternative names for pes cavus include, high arch,
FOOT) high foot arch, excessively supinated foot,
calcaneocavus, hump foot and Schaeffer’s Foot. Comfit & scholl shoes
Avoid high heel with high/customized
Pes Cavus is usually the result of an abnormal
orthopedic or neurological condition. shoes when arches
Neuromuscular diseases can cause changes in problem occurs
muscle tone associated with pes cavus. Highly Orthaheel
arched feet make fitting shoes very difficult and
usually result in a disability.
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Notes
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PRODUCT KNOWLEDGE

4.0 how shoes are made 18

8.0 footwear technology (power) 50

8.1 footwear technology (comfit) 69

8.4 footwear technology (scholl) 82

Its current BSO head quarter is in the Lausanne, Switzerland ( 2004) .

HOW BATA INDIA OPERATES:-

DESIGN & DEVELOPMENT OF THE SHOE

FINAL SAMPLING & ORDERING

MANUFACTURING PROCESS & Q C

MARKING & BRANDING

INSOLE & SOLE PREPARATION

RETAIL DISTRIBUTION CENTER (RDC)

SENDING TO DIFFERENT STORES AS PER THEIR REQUIREMEN

BASED ON STYLES BASED ON USAGE

COURT HIGH FASHION

SANDAL SPORT SHOES

OTHER VARIATION CUSTOMIZED

Example : Hush Puppies Article Code: 8543968

Example: Bata 894-6454

Example : Bata Ambassador

Example: NaturalizerArticle Code: F75461480000EE

Example : Bata Ambassador Article Code: 8346062

Example : Bata Ambassador Article Code: 8346062

Example: Hush Puppies Article no : 8246914

Example : Hush Puppies Article Code: 8543968

Example: Bata 894-6454

The Brogue is a style of low-heeled shoe that traditionally characterised by multiple-piece,

Example: HUSH PUPPIES 824-6605 BLACK

Difference between Oxford & Derby

Derby /Bluchers Oxford/Balmorals

Chelsea Boots/ Jodh pur boot:

Tight-fitting, ankle-high with elastic gusset on sides

Ankle-length boots with two or three pairs of eyelets for lacing

Ankle boots made of soft suede; Casual; Soft crepe soles

A slip on shoe which has a Broad strap across the vamp

Fringed piece of material overlaying the top of the vamp

Decorative leather cord wrapped in leather fringe at each end

Thin metal decoration called bit over the instep

Venetian: (Simplest of all loafers)

No ornamentation across the vamp, plug or panel of the shoe

Different toe shapes

D’ Orsay : Vamp of the shoe is Ankle Straps: Shoe/ Sandal with

Sides are cut away,

Spool Heels: Heel that is wide at Platform Heels: Thick soles at

DERBY SHOE ANATOMY

COURT SHOE ANATOMY

MANUFACTURING DEMONSTRATION ( FORMAL SHOE)

MARKING ON CUT COMPONENTS ATTCHING COMPONENTS

ATTACHING ON COMPONENTS STITCHING

LASTING PREPARATION (INSOLE ATTACHHMENT)

LACING FOR LASTING RE-INFORCEMENT ATTACHMENT( COUNTER STIFFNER & TOE-PUFF)

Leather is skin of animal tanned, dressed and prepared for use:

a) Domestic animals: cattle, goat, sheep, pig, horse

b) Wild animals: deer, badger, kangaroo and seal

c) Reptiles: snake, lizard, crocodile and alligator.

d) Birds and fish: ostrich, shark and sea leopard.

Textile is a woven fabric produced from two kinds of natural resources:

a) Vegetable origin: fabrics made of cotton, flax, jute and hemp.

a) Rayon fabrics from artificially formed cellulose filaments.

b) Nylon and mesh fabrics.

c) PVC materials from polyvinyl-chloride.

 According to the characteristics of the backing cloth or