1. Branded Product versus Generic Product. Which one consumer prefer?

 Scope of the study: The study will be conduct at several supermarkets. (Penang)
 Intro of the topic:
 Background of the companies profile:
 Problem Statement:

 Research Objective:
The proposed study will be embarked to:
i. Identify the factors affecting consumer preferences between branded
products versus generic products.
ii. Investigate the differences and similarities between branded products and
generic products.
iii. Understand consumer perception and opinions towards their choices and
preferences.

 Significance of the study:

This study is significant to:
i. Researcher
 It will allow researcher to gain in depth-knowledge information
about factors affecting consumer preferences between branded
products versus generic products.

ii. Respondents
 This study helps the respondents in knowing the input on the
factors affecting consumer preferences between branded products
versus generic products.

 Short literature review on the topic:
 Customer preferences / Choices
  Branded Products
 Generic Products
 Theoretical framework (Independent Variable & Dependent Variable):

Independent Variable Dependent Variable

Quality

Factors affecting consumer

preferences between branded
Price
product versus generic
product.

Packaging

 Research Questions:
The following are the research questions of the study:
The research question for this research is what will be the factors affecting
consumer preferences between branded product versus generic product.

 Hypotheses:
 Research Methodology
How to get the data – either through:
i. Primary Data - interviewing & distributing questionnaires
 Questionnaires – Likert Scale (At least 100 respondents)
 Interview - Select several interviewees to interview on the topic.
(Interview List Question)
ii. Secondary Data & references
2. Consumer awareness towards herbal products. (Factors Affecting consumer
awareness towards herbal products.
 Case Study: Taman Herba Negeri Perak
 Scope of the study: Within Taman Herba Negeri Perak
 Intro of the topic:
 Background of the companies profile:
 Problem Statement:

 Research Objective:
The proposed study will be embarked to:
i. Measure the level of consumer awareness towards herbs. Are they aware
about the benefits of herbs as remedies?
ii. Evaluate the consumer awareness towards herbal products.
iii. Understand consumer perception towards herbal remedies.
iv. Identify ways to improve the market for Taman Herba Negeri Perak

 Significance of the study:

This study is significant to:
iii. Researcher
 It will allow researcher to gain in depth-knowledge information
about factors affecting consumer awareness towards herbal
products.

iv. Respondents
 This study helps the respondents in knowing the input on the
factors affecting consumer awareness towards herbal products.

 Short literature review on the topic:
 Consumer awareness
 Herbs
 Herbal Products
 Theoretical framework (Independent Variable & Dependent Variable):

Independent Variable Dependent Variable

Passion for herbs

Factors Affecting consumer

Knowledge about herbs awareness towards herbal
products.

Marketing tools used to

promote

 Research Questions:
The following are the research questions of the study:
The research question for this research is what will be the factors affecting
consumer awareness towards herbal products.

 Hypotheses:
 Research Methodology
How to get the data – either through:
i. Primary Data - interviewing & distributing questionnaires or
 Questionnaires – Likert Scale (At least 100 respondents)
 Interview - Select several interviewees to interview on the topic.
(Interview List Question)
ii. Secondary Data & references
3. Customer awareness towards the function of virtual services and products.
 Case Study: Circvm Sdn. Bhd
 Scope of the study: Any potential customer for Circvm. Sdn. Bhd
 Intro of the topic:
 Background of the companies profile:
 Problem Statement:
i. How to make customer aware towards the function of virtual services and
products.
 Research Objective:
The proposed study will be embarked to:
i. Measure the level of customer awareness towards the function of virtual
services and products.
ii. Evaluate the customer awareness towards the function of virtual services
and products.
iii. Understand customer perception about Circvm Sdn. Bhd.
iv. Identify ways to improve the market for Circvm Sdn. Bhd.

 Significance of the study:

i. Researcher
 It will allow researcher to gain in depth-knowledge information
about factors affecting consumer awareness towards the function
of virtual services and products.

ii. Respondents
 This study helps the respondents in knowing the input on the
factors affecting consumer awareness towards the function of
virtual services and products.

 Short literature review on the topic:
 Customer awareness
 Virtual products
  Virtual Services

 Theoretical framework (Independent Variable & Dependent Variable):

Independent Variable Dependent Variable

Passion for virtual services

and products

Customer awareness towards

Knowledge about virtual
the function of virtual services
services and products
and products.

Marketing tools used to

promote

 Research Questions:
The following are the research questions of the study:
The research question for this research is what will be the factors affecting
customers awareness towards the function of virtual services and products.

 Hypotheses:
 Research Methodology
How to get the data – either through:
i. Primary Data - interviewing & distributing questionnaires or
 Questionnaires – Likert Scale (At least 100 respondents)
 Interview - Select several interviewees to interview on the topic.
(Interview List Question)
ii. Secondary Data & references