RETAIL MANAGEMENT

DIGITAL ASSIGNMENT-01

Name: R.DHIVYA

Reg No:16BBA0045

VISITED STORE:
Name:MORE SUPERMARKET
Address:Msr Circle Palmaner Road, Chittoor, Andhra Pradesh

MORE SUPERMARKET

INTRODUCTION:
More.‟ is the brand name of Aditya Birla Retail Limited‟s (ABRL) chain of
retail stores. Aditya Birla Retail Limited is the retail arm of Aditya Birla
Group, a USD 28 billion Corporation. The Group‟s foray in to the retail
sector began in December 2006 when it acquired Trinethra, the chain of
stores based in south India

„More.‟supermarkets cater to the daily, weekly and monthly shopping needs

of consumers. Spread a cross a wide range of products of food and non food
items, ranging from basic necessities such as, fruits and vegetables, staples,
personal care, home care, household care products, general merchandise, and
dairy products.

STARING UP OF STORE IN CHITTOOR:

The store manager was a part of business and development program(BAD)
This program teaches them how a new business can be start,where to start,
what kind of business can be taken up,how to choose a location for starting
up a business etc..
Then the store manager and senior most manager has decided to keep a MORE
SUPERMARKET this is a franchise business and the location was decide on
area bases like for upto 3 to 4 km there was no supermarket nearby and the class
of people living nearby the area was upper middle class and middle class
peoples. And by seeing the competitions,promotions near to the place the
supper market came into action

THE WORKING HOURS FOR STORE:

1St Shift
7.30 a.m.– 4:30 p.m.
2nd Shift
12:30 p.m.– 9:30 p.m
On Saturdays/Sundays the store opens till 10 in the night. There are no explicit
breaks given for lunch or Dinner but the employees can go any time with the
permission of ASM

THE FOOT FALL AND REPEAT PURCHASE:

The foot fall is about 600 to 650 customers. The repeated customers are around
170. The store size is 2500 sq feet.the number of employee working in the store
are 20 members.

THE BUSINESS :
 The products are imported from bangalore and chennai from warehouse
through distribution channel it reaches the store.The extra stock are kept
in the dry warehouse inside the store.
 The vegetables and fruits are daily imported, ensure that the store
always has stock of the freshest leafy vegetables.
 When fruits and vegetables are spoiled 5% of it when spoiled they
keep it n display when more than 5% spoiled they dump
 When certain vegetables or fruits and not sold they dump it and then
order fresh fruits and vegetables again
Some of the product categories which are sold :
Bakery
Beverages
Personal Care
Processed Food
Cutlery and Cookware
Small White Appliances
Fruits & Vegetables
Staples
Dairy Products
Stationary
FMCG Products
Women's Accessories
Grocery
Home Decor Products
General Merchandise
Home Care Products many more…
SERVICES PROVIDED BY THE STORE:
1)Consumer Finance on electronics products such as: Audio & Video and Large
White Appliance are available
2)free Return & Exchange policy
3)Gift cards are always the perfect gift which can be used purchase any gift of
his/her choice any time.

HOME DELIVERY SYSTEM:

Free home delivery is provided for any purchase more than Rs. 250 within a
distance of 5-6 kms.

Number of Vehicles: 2
Average Delivery Time: 20-35 Min.
Average Number of Home Delivery orders: 10

MORE QUALITY:
Every product at more. goes thorough quality check process ensuring 100 per
cent more. satisfaction.

MORE VARIETY:
More Variety Apart from a large range of national brands, shoppers will also
find a section called the Best of India, which is an assortment of unique
products. The wide range of fresh fruits and vegetables along with private label
offerings under brand names Value, Select and Premium ensure that more.
variety is a promise delivered across the store

MARKETING/ADVERTISING:
Every week and on festival occasions it comes up with some promotional offers
that are advertised through issuing pamphlets in the local newspapers and
magazines. Most of the offers are also displayed on a notice board outside the
retail store.
Products are sold at the benchmark of that area
Most targeted peoples are upper middle class and middle class people no focus
on low class peoples.
PROMOTION:
Promotion happens on season based sellings
On weekends and on wednesday there are discounts
Own label Food Brands of more are:
*more
*kitchens promise
*feasters
*best of india
Customer Service/Feedback :
One of the major focuses of More‟s business strategy is to ensure the customer
satisfaction at any cost.For this purpose, every store has been equipped with feedback
forms digitally placed near the POS(point of sale) to just click on customer satisfaction like
very good or excellent
Good
Bad
Very bad