LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
ACADEMIC ACTIVITY NO_3__

School of __Business _________________________________Department of ___Management _________________

Name of the faculty member___krishan Gopal_______________________________________________
Course No.___MGT532____ Course Title__Product & Brand Management __
Class ______________MBA ______Semester____IIIrd___ Section __SP107____ Batch__2009______________
Max. Marks____15_____ Date of Allotment__15/09/10____________ Date of Submission____27/09/10____________
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,
Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify
the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying
from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments
should also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.
S.No Roll No Topic Objectives of Topic Organization Model*
No. Academic Activity / product
1 1 The objectives of the A) Students are required Johnson & Students have to
assignment are as to do systematic customer Johnson baby submit:
follows: analysis covering soap A) A write up
covering all
following areas:
1. To develop the the aspects of
analytical ability of 1. Descriptive factors assignment.
the students. (who are the customers, B) Academic
what, when, where, how integrity:
2. To develop in they buy, how do they Students
depth knowledge respond to a particular found to have
and understanding marketing program such copied both,
of the subject. the one who
as advertising and
copied and
3. Exposure to the promotion and finally from who
will they buy it again.) copied, will
latest developments 2. Customers be awarded
relationship Zero marks.
in the concerned stage(unaware, aware, Evaluation:
accepting, active, 1. Descriptive
area. factors=05
advocating)
marks
3. Life time value so as 2. Customer
to guide the amount of relationship
efforts to direct to stage=5
specific customers. marks
3. Life time
value=05
marks
Students can refer
customer analysis
format as given in text
book and other
RT1901A01 relevant websites.
2. RT1901A03 2. Hundai Santro
3 RT1901A04 3 KFC
4 RT1901A05 4 Tata Tea
5 RT1901A12 5 Adidas shoes
6 RT1901A19 6 Maggi
7 7 ICICI general

RT1901A61 insurance
8 RT1901B32 8 Levis jeans
9 RT1901B38 9 Titan watches
10 10 Compaq

RT1901B41 laptops
11 RT1901B43 11 Pepsi
12 RT1901B47 12 Lays
13 13 Nike sports

RT1901B49 wear
14 RT1901B50 14 Parker pens
15 15 Mahindra

RT1901B54 tractors
16 16 LG

RT1902A17 Airconditioner
17 17 Calcium

RT1902A19 sandoz
18 18 Nestle baby

RT1902A22 foods
19 19 Gucci

RT1902A24 perfumes
20 20 Kingfisher

RT1902A26 beer
21 RT1902A29 21 Coca- Cola
22 RT1902A30 22 Rolex
23 RT1902A62 23 BMW
24 24 Hero Honda

RT1902A64 bike
25 25 LG air

RT1902B31 conditioner
26 26 Samsung

RT1902B34 microwave
27 27 Rebook

RT1902B35 Sunglasses
28 RT1902B39 28 Real juice
29 29 Amul

RT1902B40 icecream
32 32 Peter England

RT1902B41 shirts
33 RT1902B43 33 Yamaha
34 RT1902B47 34 Gillette
 Shaving cream
35 35 Provogue

RT1902B48 Shirts
36 36 Mahindra and
Mahindra
RT1902B49 tractor
37 RT1902B50 37 Dettol Soap
38 38 Dabur

RT1902B55 Chawanprash
39 RT1902B57 39 Reliance fresh
40 RT1902B59 40 TVS Bike
41 RT1903A25 41 Bajaj Scooty
42 RT1903A56 42 Ray-Ban
43 RT1903B30 43 Mc Donald
44 RT1903B33 44 Virgin Mobiles
45 45 Kingfisher

RT1903B39 Airlines
46 RT1903B41 46 Tata Nano
47 RT1903B43 47 Maruti 800
48 RT1903B46 48 Maruti Swift
49 RT1903B50 49 Ferrari
50 RT1903B52 50 Samsung LCD
51 RT1903B53 51 Sony bravia
52 RT1903B73 52 HP Computers

Date: Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with date

Remarks by HOS (Mandatory)

Sig. of HOS with date