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Ans: Each of these paradigms represents a world-view and encompasses a set of practices and
expectations for the value and contribution of research. Each contributes to HCI, but in
different ways. The first two are not particularly controversial in terms of their contributions to
larger enterprises of HCI.
1:Human-Factors
Human-Factors focuses on optimizing man-machine fit.
3:Third/Phenomenologically-Situated Paradigm
All three paradigms drive design, but in different ways. All three have their own forms of
knowledge creation and criteria for what constitutes knowledge. Identifying these approaches
as paradigms allows us to value work more clearly.
Example:
Women’s voices are a particular design solution. However, they work because they effectively
differentiated signal and noise in the system interface’s interaction with the pilot. Efficient
transmission of information turns out to be a factor in modeling the entire system of machine,
interface and the actual user. This model suggests other design solutions. For example, there
could be a taxonomy of voice types created,based on cognitive load and response times.
Experimentation using this approach revealed that familiar (i.e. wives, girlfriends) further
improved pilot performance. This optimization of communication and pilot mental work load
corresponds to the classical cognitivism/information processing paradigm.