PREFACE

This project report pertains to the making of the academic study in the area of

management for the purpose of industrial exposure in our organization.

The purpose of this project is to make the students have thorough knowledge of

the topics given to them. I learned a lot from the hard work I put in to collect information

regarding the same, which would be of great use in my near future as a professional.

Justification cannot be done to whatever I have learnt within a few pages but I

have still tried my best to cover as much as possible about “BIKAJI BHUJIA IN THE

BIKANER CITY CITY” in this report.

 Acknowledgement

We take this opportunity to express my deep sense of gratitude whole hearted

thanks to management faculty of Bikaner Engineering College Bikaner for providing the
project work We am greatly indebted to Mr. Shiv Ratan Agarwal for guiding & helping
me, whenever We had any difficulty in my work. We wish to special thanks Ms. Parul
Arora for guiding & helping me, in my work.

We also acknowledge my thanks to Teachers for providing valuable support &

guidance. Finally we acknowledge my thanks to all my dear friends who have helped &
support me directly or indirectly for preparing this project report.

KALPANA GAHLOT
POOJA AGGARWAL
RITU YADAV
 EXECUTIVE SUMMARY

Shivdeep industries Ltd. Is a pioneer in Bikaner bhujia industry in more than one
field. It is one of the foremost companies to earn international repute. The products
offered by the company are of good quality and taste. The product range offered to
customers is quite extensive. There are around 35 varieties of Bhujia and namkeens, and
more than five different flavors of papad and potato chips, The company adds a new
product item to its list every 16 to 18 months and thus keeps with the competitive
market. The products are packaged hygienically untouched by hands, by high-tech, fully
automatic machines. The packets are bright and attractive and look modern & thus
appeal to the customer.

The prices of the product are administered that is set by the management.
Company provides prices on point of origin price policy.

The distribution channels of the company are strong and extensive. The company
employs agents as well as dealers for distribution. There are more than 500 dealers
presently working for the company. The company maintains good relations with its
dealers and agents.

The company promotes is products through active advertising in print and

broadcast media, it sponsors programs on regional television network and advertisements
of Bikaji products can be seen on different channels as well. The company also goes for
event marketing and has sponsored and organized many function and events.
 TABLE OF CONTENTS

1. INTRODUCTION

Introduction To Industry
Introduction to company
Organization Chart
Production
Material Requirement Planning
Process
Packaging Section
Maintenance
Layout
Introduction to Marketing Mix

2. PROJECT PROFILE

Title of Research
Objective of Research
Scope of Research
Significance of Research

3. RESEARCH METHODOLOGY

Type of Research
Pilot Survey
Final Schedule
Sampling Design
Limitations

4. FACTS & FINDINGS AND INTERPRETATION

5. SWOT ANALYSIS

Strength
Weakness
Opportunity
Threats

6. CONCLUSIONS