PROJECT REPORT

ON

COMPANY PROFILE OF DLF INFRASTUCTURE

Submitted In The Partial Fulfillment For the

requirement of the
BACHELOR DEGREE IN BUSINESS
ADMINISTRATION
(2009 – 2012)
Submitted By :-
DIVYAM DHAMEJA
05814701809
BBA (B &I) 3rd SEMESTER

Under the supervision and guidance of:

Mr. GAURAV
Project Guide

Session 2009 - 2012

Maharaja Agrasen Institute Of Management Studies

(Affiliated to Guru Gobind Singh Indraprastha University)
Delhi PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086
 TABLE OF CONTENTShb

Page no.

Student declaration………………………………………………………….i

Certificate Guide…………………………………………………..………..ii

Acknowledgement…………………….……………………………………iii

Executive Summary……………………………………………...………….iv

CHAPTER-1
Industry Profile…………….……………………………………………….1-2

CHAPTER -2
Research Methodology

CHAPTER -3
Company Profile / About the Organization ………………………..... 3-31

CHAPTER -4
Projects…………….……………………………………………....….. 32-34

CHAPTER -5
Corporate Social Responsibility….……..…………………………….. 35-52

Bibliography………………………………………………………………....vi
 STUDENT UNDERTAKING

This is to certify that I have completed the Project titled “”DLF Infrastructure Ltd “” in
under the guidance of “Dr. Gaurav” in partial fulfillment of the requirement for the award
of degree of Bachelor of Business Administration at Maharaja Agrasen Institute of
Management Studies, Delhi. This is an original piece of work & I have not submitted it
earlier elsewhere.

DIVYAM DHAMEJA
Enrolment No. - 05814701809
 ACKNOWLEDGEMENT
With the blessings of almighty I was able to undertake and complete my project work on
DLF Infrastructure Ltd. I would like to thank all those who were always by my side to
make my efforts fruitful.
My sincere thanks to my course coordinator, Mr. Gaurva who helped me in completion of
the project, without whose help the project would not have been completed.
I, therefore, acknowledge my indebtness to all who generously helped by sharing their
valuable time and experience with me, without which this project would have never been
completed.
In the outset, I convey my sincere Thanks to all those who spared their precious time for
me. For giving me once again a great opportunity to work on the project and solving our
problems, doubts, queries, which I had during the making of my project.

DIVYAM DHAMEJA
Enrolment No. - 05814701809
 CERTIFICATE

This is to certify that the project report titled DLF INFRASTRUCTURE LTD.”, a bona
fide work of DIVYAM DHAMEJA student of B.B.A. at Maharaja Agrasen Institute of
Management ; Rohini, is original and has been done in partial fulfillment of the
requirements for the award of BBA.

Her work has been successfully carried out under my guidance and is original piece of
information, which caters to the need of the project.

MR GAURAV

(PROJECT GUIDE)
 EXECUTIVE SUMMARY

The DLF Group was founded in 1946. They developed some of the first residential
colonies in Delhi such as Krishna Nagar in East Delhi, which was completed in 1949.
DLF is India's largest real estate company in terms of revenues, earnings, market
capitalisation and developable area. In line with its current expansion plans, DLF has
over 425 million sq. ft. of development across its businesses, including developed, on-
going and planned projects. This land bank is spread over 32 cities, mostly in metros and
key urban areas across India.

Before you dive into the details of the project there is a quick overview of important of
all chapters. Basically this a jest of all chapters included in this project.

The Chapter 1 of the project deals with the basics of the concept of Real Estate. It covers
the meaning of Real Estate. Further in the chapter, it discusses on government initatives
and the boom in real estate sector in India.

The Chapter 2 discusses the research techniques and the methodology used to make this
project.

The Chapters 3 gives an insight about DLF-Its history, about the chairman and other
important details about DLF

The Chapter 4 discuses he various projects of DLF both residential and commercial.

The Chapter 5 deals with the social initiatives taken up by the organization.
 CHAPTER 1

INDUSRTY PROFILE
 OVERVIEW

All immovable properties including land, structures on it and all other natural resources
can be classified as real estate. Realtors, builders, brokers, buyers and sellers are the
major players of the real estate industry. All types of residential, commercial and
industrial properties fall under its domain. With its huge growth potential it has emerged
as a major field of business in recent time.

The real estate sector in India is flourishing rapidly with a growth rate of 30 percent each
year. About 80 percent of the real estate development in India has been in the field of
residential housing. The remaining 20 percent of the real estate includes office, shopping
malls, entertainment centers, hotels, multiplexes and hospitals. India’s booming
outsourcing business industry and consumption-led growth are contributing significantly
to its real estate growth. The outsourcing business houses including call centers, technical
consultancy services, medical transcription units and programming houses constituted
around 10 million square feet of real estate growth in India till 2003. In last couple of
years the share of commercial sector in the overall real estate growth has been more
prominent.

Considering the advantages of significantly lower cost of operations in India, several

multinational companies across the globe are expressing their willingness to shift their
operations to India. According to a 2003 estimate, the demand for office space by the
ever expanding IT and IT-enabled service sectors in India would be around 66 million
square feet, in the next five years. These multinational companies have realized the fact
that in order to flourish their business, the skilled Indian work force can be of great use to
them. So they need to provide the Indian professionals with all the facilities of modern
life starting from housing to entertainment, so that they can give their best in the work
place and at the same time be happy with their standard of living. This trend has set off
the development of world-class entertainment centers and business centers, across the
country, thereby bringing a radical change in the lives of urban population in India. The
growing demand of skyscrapers in all the metropolitan cities across the country has
changed the image Indian skyline.

The Indian real estate sector plays a significant role in the country's economy. The real
estate sector is second only to agriculture in terms of employment generation and
contributes heavily towards the gross domestic product (GDP). Almost five per cent of
the country's GDP is contributed to by the housing sector. In the next five years, this
contribution to the GDP is expected to rise to 6 per cent. According to industry players,
housing accounts for 4.5 per cent of gross domestic product (GDP) with urban housing
accounting for 3.13 per cent.

According to Jones Lang LaSalle, faster economic growth in Brazil, Russia, India and
China (BRIC) could result in the property markets of those nations recovering at a faster
rate than the UK and US real estate markets. It has also been suggested that India's
property sector could begin to improve from late 2009 and may attract up to US$ 12.11
billion in real estate investment over a five-year period.

The IT and ITES sector alone is estimated to require 150 million sq ft of office space
across urban India by 2010. Organised retail is also responsible for the growth in
commercial office space requirement. The organised retail industry is likely to require an
additional 220 million sq ft by 2010. Moreover, growth is not restricted to a few towns
and cities but is pan-India, covering nearly all tier-I and tier-II cities.

Almost 80 per cent of real estate developed in India is residential space, the rest
comprising of offices, shopping malls, hotels and hospitals. According to the Tenth Five-
Year-Plan, there is a shortage of 22.4 million dwelling units. Thus, over the next 10 to 15
years, 80 to 90 million housing dwelling units will have to be constructed with a majority
of them catering to middle- and lower-income groups.

Apart from the huge demand, India also scores on the construction front. A McKinsey
report reveals that the average profit from construction in India is 18 per cent, which is
double the profitability for a construction project undertaken in the US.
The real estate sector is also likely to get a boost from Real Estate Mutual Funds
(REMFs) and Real Estate Investment Trusts (REITs). In fact, according to a CRISIL
paper, the REITs would have the potential to hold at least 5 per cent share of the total
global real estate market by 2010, the size of which would turn to US$ 1400 billion in the
next 3 years. The paper titled, ‘Indian REITs; Are We Prepared', says that by 2010,
REITs alone would hold a market size of US$ 70 billion of the total real estate market as
its concept is gaining ground in countries like India and other developing nations.

Foreign direct investment (FDI) into India in the real estate sector for the fiscal year
2008-09 has been US$ 12.62 billion approximately, according to the latest data given by
the Department of Policy and Promotion (DIPP).

So, generally, the companies which are involved in construction of real estate properties
are called Real Estate Companies. But, renovation of already existing real estate
properties and the real estate brokerage service is also done by many Real Estate
Companies.

Real Estate Properties are mainly of two types which are Residential Real Estate
Properties and Commercial Real Estate Properties. So, the companies which are engaged
in the construction of residential real estate properties like apartments, bungalows, villas,
pent houses and condominiums; are called Residential Real Estate Companies. In the
similar way, the companies which are associated with construction of commercial real
estate properties like office buildings, shopping malls and retail spaces are considered as
Commercial Real Estate Companies.

But, this classification is not always valid. This is because, there are many large Real
Estate Companies in the world who are involved in the construction business of both
residential real estate properties and commercial real estate properties.

To get more detailed information on Real Estate Companies one is advised to browse
through the following sites:
The demand for real estate worldwide have increased at a faster rate. Rising middle
income groups in the world market have resulted faster rising property demand and a
boom in in real estate market.
 NEW PROJECTS

• Tata Housing Development Company will build 1300 low-cost homes at Boisar,
100km from Mumbai. The houses will be priced between US$ 8,258 and US$
14,187.
• Atlas Group, which has carved out a niche of itself in the jewellery and healthcare
industries across Gulf countries, is diversifying into real estate sector and plans to
invest US$ 201.51 in Kerala in the next two to three years.
• Mexican global multiplex operator Cinepolis plans to invest US$ 357.7 million in
India for its film exhibition business over the next seven years. It will open 500
movie screens.
• The Avinash Bhosale Group (ABIL) is planning to invest US$ 126.25 million for
setting up three five-star hotels in Pune, Nagpur and Mumbai over the next three
years.
• Luxury hotel chain Marriott International will open 24 new properties in India
over the next three years.
• Buoyed by encouraging response from home-buyers for their marked-down
properties, companies such as DLF, Unitech, HDIL and others have lined up
housing projects of over 60 million square feet—in the current financial year.
• Tata Realty and Infrastructure (TRIL), plans to invest US$ 4.2 billion to build
special economic zones, roads, ports and other core sector projects in the next
three years.
• Housing Development & Infrastructure Ltd (HDIL) and the Mumbai Metropolitan
Development Authority (MMRDA) have joined hands to develop a residential-
cum-commercial complex in Virar, a suburb of Mumbai at a cost of US$ 1.49
billion to provide low-cost rental housing.
 GOVERNMENT INITIATIVES

The government has introduced many progressive reform measures to unlock the
potential of the sector and also meet increasing demand levels. The stimulus package
announced by the government, coupled with the Reserve Bank of India's (RBI) move
allowing banks to provide special treatment to the real estate sector, is likely to impact
the Indian real estate sector in a positive way. RBI has decided to extend exceptional
concessional treatment to the commercial real estate exposure and restructured it to June
30, 2009.

• 100 per cent FDI allowed in realty projects through the automatic route.
• In case of integrated townships, the minimum area to be developed has been
brought down to 25 acres from 100 acres.
• Urban Land (Ceiling and Regulation) Act, 1976 (ULCRA) repealed by
increasingly larger number of states.
• Minimum capital investment for wholly-owned subsidiaries and joint ventures
stands at US$ 10 million and US$ 5 million, respectively.
• Full repatriation of original investment after three years.
• 51 per cent FDI allowed in single-brand retail outlets and 100 per cent in cash-
and-carry through the automatic route.

The Union Ministry of Commerce & Industry has initiated steps to reduce the time taken
to develop special economic zones (SEZs) by simplifying procedures to get the tax-free
industrial enclaves notified.

Developers will now be able to get their land classified as an SEZ at the initial stage of
approval by submitting legal documents that prove land ownership
 The Real Estate Boom: A genuine Euphoria

Indian real sector has seen an unprecedented boom in the last few years. This was ignited
and fueled by two main forces. First, the expanding industrial sector has created a surge
in demand for office-buildings and dwellings. The industrial sector grew at the rate of
10.8 percent in 2006-07 out of which a growth of 11.8 percent was seen by the
manufacturing sector. Second, the liberalisation policies of government has decreased the
need for permissions and licenses before taking up mega construction projects. Opening
the doors to foreign investments is a further step in this direction. The government has
allowed FDI in the real estate sector since 2002. FDI was deemed necessary in the view
of making the sector more organised and increasing professionalism. farmers. The
villages adjacent to the metro cities have experienced sky-rocketing land prices. This has
induced farmers to sell their land for good money.
Real estate financing is one of the major issues in the minds of real estate developers,
contractors and mortgage loan brokers. The main source of real estate financing has
been traditional financial institutions such as banks, credit institutions, savings and loan
associations etc. However, nowadays a good deal of funding for real estate is also done
by non-banking institutions such as insurance companies, investment trusts etc.
According to a California Legislation, those non-depository institutions which have
more than $15,000,000 in assets and are qualified or registered are designated as
institutional lenders.

• Real Estate Prices

Real Estate Prices are determined depending upon many factors. Find the pricing
factor in t he real estate market.
• Real Estate Values
Real estate values are usually accomplished by realtors. Get the value of real
estates and determining factors.
 • Commercial Real Estate
The Commercial real estate sector has grown by at a faster pace over the last few
years. Get in detailed about the Commercial Real Estate.
• Real Estate Investment
• Real Estate Developer
• Real Estate Development
• Residential Real Estate
• Real Estate Auction

Loan for a Real Estate Financing:

An application for a loan for real estate goes through the three main steps of analysis,
processing and closing.

The lender grants the loan only after knowing the borrower's ability to repay the loan
along with interest. For this he peruses the application form and develops further
information in terms of verification of the borrower's bank accounts, his employment etc.
A personal interview sometimes also reveals disclosed information.

The application is scrutinized before processing the loan. To avoid unnecessary delays, it
is important that the borrower must have filled up the application entirely and accurately.
While processing the loan application for real estate financing, the loan officer may
explain the terms of the loan to the borrower and keeps a watch that it is a sound loan for
the borrower.

The process of closing the loan varies from one lender to the another. This involves a
escrow holder. After the completion of all formalities, he disburses the funds placed by
the lender in a required manner and records it in the county recorder's office.
Real Estate Companies refer to the companies which offer Real Estate Services and
deal with Real Estate Properties. This real estate service mainly means the construction
or development of real estate.
• Century 21 Real Estate
21 Century Real Estate is one of the most reputed Real Estate Agent Franchise
Companies of the world. Get an overview on the 21 Century Real Estate.
• GMAC Real Estate
GMAC Real Estate has been offering services in the fields of buying and selling
of Real Estate Property, mortgage services, home warranty services and a lot
more.
• Prudential Real Estate
Prudential Real Estate has been offering Commercial Real Estate Services to the
customers of North America. Find more on the company’s real estate services.
• Real Estate Rentals
• Real Estate One
• Real Estate Associates
• Coldwell Banker Real Estate
• United Country Real Estate
 CHAPTER 2

RESEARCH METHODOLOGY

Research Methodology

Meaning of Research

Redman and Mory define research as a “systemized effort to gain new knowledge.” Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.

Objectives of Research

The purpose of research is to discover answers to questions through the application of

scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered as yet. Though each research study has it’s own
specific purpose but the research objectives can be listed into a number of broad
categories, as following:-

1. To gain familiarity with a phenomenon or to achieve new insights into it. Studies
with this object in view are termed as exploratory or formulative research studies.
2. To portray accurately the characteristics of a particular individual, situation or a
group. Studies with this object in view are known as descriptive research studies.
3. To determine the frequency with which something occurs or with which it is
associated with something else. Studies with this object in view are known as
diagnostic research studies.
4. To test a hypothesis of a casual relationship between variables. Such studies are
known as hypothesis-testing research studies.

Significance of Research

“All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention.” Is a famous Hudson Maxim in context of which
the significance of research can well be understood. Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.

Research Methodology

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.

Data Collection Source

Information was collected through secondary sources.

Secondary Data: Any data, which have been gathered earlier for some other
purpose, are secondary data in the hands of researcher. Those data collected first hand,
either by the researcher or by someone else, especially for the purpose of the study is
known as primary data.
The data collected for this project has been taken from the secondary source.

Sources of secondary data are :-

• Internet
• Magazines
• Publications
• Newspapers
• Brouchers
 CHAPTER 3

COMPANY PROFILE

OVERVIEW
DLF is India's largest real estate company in terms of revenues, earnings, market
capitalisation and developable area. In line with its current expansion plans, DLF has
over 425 million sq. ft. of development across its businesses, including developed, on-
going and planned projects. This land bank is spread over 32 cities, mostly in metros and
key urban areas across India. Already a major player in locations across the country,
DLF, with over six decades of experience, is capitalising on emerging market
opportunities to deliver high-end facilities and projects to its wide base of customers by
constantly upgrading its internal skills and resource capabilities.

A roster of world-reputed businesses chooses DLF to jointly venture with, to seek growth
in India. Among them, Laing O'Rourke- famous UK based construction company
credited with construction of Dubai International Airport, London's Millenium Tower,
etc, will construct all DLF's landmark projects. Together DLF-Laing O' Rourke shall
build the expressways, ports and other megastructures of India's new economy. Nakheel
of Dubai are partnering with DLF for townships of pathbreaking concepts in India. WSP
Group Plc is also partnering DLF, providing Management and consultancy to the built
and natural environment. DLF has also tied up with Hilton Hotels to jointly develop
world class hotels in India. It is more than market dynamics however. DLF management
constantly upgrades professional resources to construct responsive strategies, to adapt to
local preferences; to deliver high quality, in all its projects and services to a wide
customer base.

All the intensified growth underlines DLF's commitment to quality, trust and customer
sensitivity and, delivering on its promise with agility and financial prudence. This, in
turn, has earned DLF the coveted 'Superbrand' ranking for three years consecutively,
including the current year.

The Homes business unit involves a wide range of products including condominiums,
duplexes, row hoses and apartments of varying sizes, with a focus on the higher end of
the market. DLF has 214 msf of developed area under homes and residential plots.
Currently, DLF has more than 477 msf of land resource targeted towards residential
business.

DLF's office segment is one of the group's most admired verticals. Nearly 40 msf of
ongoing projects forms a strong portfolio for DLF offices, having reached a mature
delivery platform of 11-12 msf on an annual basis. Current land resource owned by DLF
for development of offices across the country is 164 msf approximately.

With a booming retail environment on the horizon, this is a major thrust area for the
Group and DLF is actively creating new shopping and entertainment spaces all over the
country. The company has 12 mn sq. ft of retail projects under construction and owns
land resource of another 92 msf for development in metros and other key urban
destinations across the country. These include categories of prime downtown shopping
districts, shopping centres and super luxury malls, amongst others.

With the growth of the Indian economy and the resulting increase in corporate and
consumer incomes, as well as foreign investment, DLF sees significant opportunities for
growth in its three primary businesses. DLF's mission is to build a world-class real estate
development company with the highest standards of professionalism, ethics and customer
service and to thereby contribute to and benefit from the growth of the Indian economy.

This is DLF. Building India

VISION, MISSION, AND VALUES

DLF Vision

To contribute significantly to building the new India and become the world’s most
valuable real estate company.

DLF Mission

To build world-class real-estate concepts across six business lines with the highest
standards of professionalism, ethics, quality and customer service

DLF Values

• Sustained efforts to enhance customer value and quality

• Ethical and professional service

Compliance and respect for all community, environmental and legal requirements.

HISTORY
The DLF Group was founded in 1946. They developed some of the first residential
colonies in Delhi such as Krishna Nagar in East Delhi, which was completed in 1949.
Since then we have been responsible for the development of many of Delhi’s other well
known urban colonies, including South Extension, Greater Kailash, Kailash Colony and
Hauz Khas.

Following the passage of the Delhi Development Act in 1957, the state assumed control
of real estate development activities in Delhi, which resulted in restrictions on private real
estate colony development. We therefore commenced acquiring land at relatively low
cost outside the area controlled by the Delhi Development Authority, particularly in the
district of Gurgaon in the adjacent state of Haryana.

This led to our first landmark real estate development project – DLF Qutab Enclave,
which has now evolved into DLF City. DLF City is spread over 3,000 acres in Gurgaon
and is an integrated township, which includes residential, commercial and retail
properties in a modern city infrastructure with schools, hospitals, hotels and shopping
malls. It also boasts of the prestigious DLF Golf and Country Club with night golfing
facilities.

CHAIRMAN
Chairman’s Message "The DLF Group is founded on a vision which seeks to usher in a
better tomorrow by providing people with improved quality of life and living standards.
Recognizing the basic need to approach the issue of planned development and growth
across the Residential, Commercial and Retail segments of the Real Estate Industry, we
at DLF believe that the key element of this transformation is change - a change from
within and without.

Guided by the profound thought expressed by the Father of the Nation, Each of us must
be the change we want to see in the world, we have endeavored to commit ourselves to
providing comprehensive solutions to all our valued customers across the Real Estate
Industry; solutions that combine high-end technology, design and aesthetics and meet
customer aspirations and expectations through superior standards of performance and
service.

With this as our founding philosophy, the Group is confident of establishing a national
leadership position in all its areas of businesses. Business growth apart, the Group is also
intensely committed to playing a key role in discharging its social obligations by
adhering to specified norms of legal, environmental and ethical practices. The aim is for
DLF as Group to be a professional and responsive corporate entity, which positively
transforms the quality of life of society at large."
chairman's profile Born on August 15, 1931, at Bulandshahar in Uttar Pradesh, Dr.
Kushal Pal Singh (popularly known as K.P.Singh), graduated in Science from Meerut
College. Thereafter, Dr. K. P. Singh proceeded to UK to pursue higher studies in
Aeronautical Engineering. While being in UK, he was selected for the prestigious Indian
Army, by British Officers Services Selection Board, UK. Upon completion of his training
at the Indian Military Academy, Dehradun, he was commissioned into 'The Deccan
Horse' - a renowned cavalry regiment of The Indian Army. Dr. Singh is married and has
got two daughters, a son and five grand children. In order to pursue a business career, Dr.
Singh resigned from the Indian Army in the year 1960 and joined American Universal
Electric Company, a joint venture between Universal Electric Company of Owosso,
Michigan, USA and the Singh family for manufacturing of precision electric motors in
India. He joined DLF Universal Limited, (currently known as DLF Limited) as its
Managing Director in 1979, and subsequently became its Chairman in the year 1995.

As Managing Director and later as Chairman DLF Ltd Dr. Singh brought a paradigm
shift in the real estate business of the country and pioneered initiatives, which are today,
recognised as benchmarks in the real estate arena, such as the sprawling DLF City in
Gurgaon - the 3,000 acre master piece in township development in the NCR region.

Over the years, DLF group has emerged as the undisputed leader in the country's real
estate business, with over 700 million square feet of developmental potential, and is now
positioned as India's largest real estate company in terms of revenues, earnings, market
capitalization and developable area. With its unique business model of development
earnings and rental earnings, DLF's exposure runs across businesses, segments and
geographies.

Today, DLF has spread its presence to 32 cities across 18 states of the country. DLF has
presently around 60 million square feet of area under construction across residential,
commercial and retail segments, making it amongst the largest developers of the world.
Being one of the fastest growing companies DLF has diversified from its core real estate
business to Hospitality, Infrastructure and Financial services making a significant
contribution to the burgeoning Indian economy.

An avid sports aficionado Dr. Singh likes playing outdoor games like Golf, Polo and
Tennis. He also cherishes reading management books and listening to music."

PARTNERS
Project Execution
DLF has entered into a 50:50 JV with WSP. The JV will provide engineering and design
services, environmental and infrastructure facilities as well as project management
services.

WSP operates as a specialist in the property, environmental, transportation and

infrastructure sectors providing a full range of services from planning through to design,
implementation and maintenance. WSP's expertise is seen at work in the Freedom Tower
at Ground Zero, New York; the Mall of Emirates, Dubai; apart from major developments
at Heathrow and Stansted Airports in London. WSP will engage specialist staff and
expertise from global operations to work with DLF professionals.

Construction
In February 2006, DLF entered into a joint venture with UK's leading construction
company, Laing O'Rourke Plc. The joint venture company will improve the quality of
construction in all the developments and help in setting new benchmarks in the real estate
sector. The JV Company is currently executing prestigious projects like- The Magnolias,
The Mall of India, IT Parks and many of DLF's retail destinations. DLF-LOR will
construct the Group's infrastructure projects, including roads, bridges, tunnels, pipelines,
harbors, runways and power plants, through this JV.

Laing O'Rourke operates worldwide, in Asia, Europe, the Far East and Australia and
employs more than 23,000 people. Their best know projects include Terminal 5 at
London Heathrow airport , a terminal at the Dubai international airport, the Millennium
Dome in the UK and a Convention Centre in Hong Kong

Airport Modernisation
DLF has chosen Germany's Fraport AG (Frankfurt Airport Services Worldwide), the
owner and manager of Frankfurt Airport, as its partner for fresh forays into airport
modernisation. A special purpose vehicle, DLF Fraport SPV, has been set up specializing
in development and management of airports in India. DLF and Fraport will hold at least
26 per cent each in the special purpose vehicle.The companies signed a memorandum of
cooperation in April 2007 to explore airport projects.

Township Development
DLF has signed an MoU with property developer Nakheel LLC of the United Arab
Emirates to build large townships in India, through a 50:50 joint venture company. Two
projects in Gurgaon and South Maharashtra/Goa, have already been identified for the
development. Properties developed by Nakheel include The Palm Islands, The World
Islands, Jumeirah Lake Towers, Discovery Gardens, Lost City and the Ibn Battuta Mall.

Hospitality
DLF's hospitality arm, DLF Hotels, has signed an LoI with Four Seasons Hotels and
Resorts to operate a proposed luxury hotel at DLF Golf Links in DLF City, Gurgaon in
Delhi's southern borders. In November 2006, DLF Hotels announced its first joint
venture with The Hilton Hotels to acquire and develop 50 to 75 hotels and serviced
apartments throughout India.

The joint venture hotels will represent several brands from Hilton Hotels Corporation's
brand portfolio, including Hilton Hotels, Hilton Garden Inn, Homewood Suites by Hilton
and Hilton Residences. The JV Company will develop and build these properties, while
Hilton will manage them.

DLF will hold 74 per cent in the joint venture company, and Hilton will hold the
remaining stake as its commitment to the venture. Over the next 5 to 7 years, Hilton has
committed to invest up to $ 143 million.

The initial stage of the joint venture will involve 20 hotels in a number of key locations
including, Chennai, Kochi, Bhubaneshwar, Hyderabad, Kolkata and Delhi. Some of these
hotels are planned to be Hilton Garden Inns and Hilton Hotels. Beyond the initial 20, the
JV continues to identify and acquire sites and undertake new hotel developments.

IT Infrastructure
DLF has partnered with IBM to outsource all its IT requirements to the global IT
infrastructure giant. Under this partnership IBM will be responsible for the helpdesk
services for all the DLF employees across India towards the IT infrastructure
requirements. The partnership will support the current IT requirements as well as identify
and deploy new solutions for DLF and Indian real estate industry.

At DLF joint ventures and strategic alliances are another facet of the Group's determined
growth with some of the best names globally.

Asset Management
DLF and Prudential Financial Inc. (PFI) of US, have signed a joint venture to provide a
broad array of mutual fund and investment products, including domestic and eventually
international mutual funds to Indian retail and institutional clients. The JV has been
formulated on a 61:39 shareholding pattern between PFI and DLF. This agreement allows
PFI to expand its international investments business and marks its official entry into the
Indian mutual fund market.

Logo Our Ethos

The pyramid symbol and the mission line 'Building India’ is collectively referred to as
the DLF Logo.
The company's name is represented in black capital letters. The typeface represents the
solidity of the enterprise; emphasizes accountability, responsibility as being a strong and
integral part of the Group's ethos.

The pyramid depicts nine smaller pyramids; each composes itself into a larger pyramid
all-encompassing in nature and presentation. The pyramid itself and the component
pyramids convey cohesion, interdependence, support and foundation, to a common
purpose and to achieve greater heights.

The words ’BUILDING INDIA’, is in capitals like the company’s name, and at once
conveys DLF’s mission and vision. It is an intrinsic reflection of the Group’s
commitment and its 60-year heritage.

PHILOSOPHY
Sixty years on and DLF continues to be a dynamic and vibrant entity that has constantly
striven to stay ahead through a combination of quality, excellence, innovation and
technology. And right through our journey of success, we have believed in inculcating
certain core values and principles in our human capital resource. These include:

• Sustained efforts to enhance customer value and service

• Ethical and professional service
• Compliance and respect for community, environmental and legal requirements

At DLF, we look for lateral thinkers who can add value to our business and processes;
have an excellent teamwork ethic, and are driven to take our organization and their own
careers to new heights. We consider all three elements to be equally important for the
mutual growth and success of the company and the individual. We create this mutuality
of interest, not just with salary compensations that match the best in the industry, but also
with rigorous training, counseling, and creation of opportunities to sharpen and polish
skills.

Ours are multi-disciplinary teams. We rate motivation highly. We provide a working

environment that encourages excellence. In this age of new technologies we hope that
sharing of information, finding better ways to work and support each other, sets standards
of personal and professional conduct – all the while delivering products and services that
exceed customer expectations.

MILESTONES
 CHAPTER 4

DLF PROJECTS

RESIDENTIAL PROJECTS
Westend Heights New Town
Bangalore

Location : BTM Extension

Plans : 2 & 3 bedroom apartments
Sizes : 1085 - 1820 sq. ft.
Land Area : 86 acres
Completion Date : End 2011
INR: 22.79 Lac -38.22 Lac

Bayview - Marine Drive

Kochi

Location : CBD, Marine Drive

Plans : 2 and 3 Bedroom Apartments
Sizes : 1860 Sq. ft.
Land Area : NA
Completion Date : NA
 DLF Garden City
Indore

Location : NH-3, AB Bypass Road

Plans : 4 Bedroom Villa
Sizes : 1815 Sq. ft. - 2100 Sq. ft.
Land Area : NA
Completion Date : NA

Queens Court
Delhi
Location : Greater Kailash II
Plans : 4 Bedroom Apartments
Sizes : 5400 Sq. ft. - 5694 Sq. ft.
Land Area : NA
Completion Date : NA
INR: 9.72 Cr -10 Cr

New City Heights

Hyderabad

Location : Gachibowli Extension

Plans : 2 and 3 Bedroom Apartments.
Sizes : 1185 Sq. ft. - 2115 Sq. ft.
Land Area : 26 acres.
Completion Date : NA
INR: 24.89 Lac -44.42 Lac
 DLF Capital Greens - II
Delhi

Location : Shivaji Marg

Plans : 2, 3 and 4 Bedroom Apartments
Sizes : 1210 Sq. ft. - 2630 Sq. ft.
Land Area : NA
Completion Date : NA
INR: 81.68 Lac -1.78 Cr

River Valley-Residences
Goa

Location : Dabolim
Plans : 2 and 3 Bedroom Apartments
Sizes : 790 Sq ft - 1724 Sq ft
Land Area : 19 Acres
Completion Date : NA
 New Town Heights
Gurgaon

Location : Sec 86, 90, 91

Plans : 3/4 BHK Apartments and Townhouses
Sizes : 1760 - 2505 sq. ft.
Land Area :
Completion Date : 2010

New Town Heights (Kochi)

Kochi

Location : Kakkanad
Plans : 2 & 3 Bedroom Apartments
Sizes : 1100 - 1800 Sq. Ft.
Land Area : 28 Acres
Completion Date : NA
INR: 27.5 Lac -43.75 Lac
 Green Estate
Hyderabad

Location : Nandigama (Shamshabad Extn)

Plans : Plots
Sizes : 240 - 1161 Yards
Land Area : 124.44 Acres
Completion Date : 2009
INR: 9.72 Lac -47.02 Lac

Express Greens
Gurgaon

Location : Sector 1, Manesar

Plans : 3 & 4 Bedroom Apartment
Sizes : 1845 & 2230 Sq. Ft.
Land Area : NA
INR: 41.51 Lac -50.18 Lac
 The Belaire
Gurgaon

Location : DLF City, Phase V

Plans : 3 & 4 bedroom apartments
Sizes : 2800-4075 sq.ft.
Land Area : 7.3 acres
Completion Date : 2009 end
INR: 2.03 Cr -3.06 Cr

Park Place
Gurgaon

Location : DLF City, Phase V

Plans : 3 & 4 Bedroom apartments
Sizes : 1875-2550 sq.ft.
Land Area : 30 acres
Completion Date : 2009.
INR: 1.27 Cr -1.72 Cr
 New Town Heights (Rajarhat)
Kolkata

Location : Rajarhat - Kolkata

Plans : 2, 3 & 4 bedroom apartments
Sizes : 1249 - 2565 sq. ft.
Land Area : 15 acres
Completion Date : NA
INR: 41.33 Lac -89.65 Lac

Capital Greens
Delhi

Location : Shivaji Marg

Plans : 2 and 3 Bedroom Apartments
Sizes : 1200 - 1525 Sq. Ft.
Land Area : 37
Completion Date : 2012
INR: 54 Lac -1.17 Cr
Overview

The Royalton Tower is located on the 30 meter wide Sector Road in Phase-V, DLF City,
Gurgaon. It will comprise of a single Tower with 76 apartments. The three-acre complex
housing the Tower will feature 19 floors with four apartments per floor.

Its structure is designed for the highest seismic consideration in line with Zone-V norms
to provide better safety. Standing on a 1.287-acre plot, The Royalton Tower will have a
sparkling aluminum and glass façade. Each apartment will have four spacious bedrooms,
an L-shaped living and dining area, and a utility room.

The complex will have imported marble in the living, dining, lobby and passage and
lobby areas, and wooden laminated flooring in all the bedrooms. Other amenities include
power back up of up to 10 KVA, advanced fire detection and sprinkler systems, CCTV
surveillance, dedicated parking space, water and sewage treatment plants, and rainwater
harvesting facilities. There will be an exclusive club and swimming pool for the
residents.

Availability: Nil
Located in Phase V of DLF City, The Icon is to be built over an area of around 6.5 acres.
The complex is divided into five blocks (A to E) ranging from 18 to 20 floors with 364
apartments in all. It will comprise of two types of apartments: CROWN with an area of
2,750 square feet and CREST which has an area of 2,575 square feet. The complex is
easily accessible through a 60 meter sector road close to the entry point for DLF City and
the adjoining 24 and 30 meter roads.

Structures are designed to seismic Zone V specifications - a level above the mandatory
compliance norms in Delhi and Haryana. In addition, the apartments will have top-of-the-
line features including imported marble with features including acrylic emulsion and
cornices in the walls. There is an exclusive club and swimming pool.

The Icon will have exclusive access cards for the residents for entry into the entrance
lobby at ground level and the lift lobby in the basement, along with CCTV surveillance in
the basement and main entrance lobby for the total security of the residents. The complex
will be provided with a power back up of 10 KVA.

Availability: Nil
Construction status: Handing over in progress
The Pinnacle offers spacious four-bedroom luxury apartments with a provision for two
servant rooms per apartment within a covered area of 3,868 square feet. Located close to
DLF Golf and Country Club, The Pinnacle offers direct access from the 60 meter wide
Sector Road from the Delhi-Jaipur National Highway, and a planned 24 meter crescent.

These apartments are fully air conditioned with two passenger elevators and a service
elevator. The greatest attraction of the condominium will be its club facility with a
swimming pool, gymnasium, a multipurpose hall, party lawns and a tennis court. Another
important feature of these apartments will be the large underground basement parking.

Availability: Nil
Construction status: Handing over in progress.
 COMMERCIAL

• Spread over 25 acres, to be developed on the lines of a district centre

• Located strategically, next to NH 8, in the upcoming Sector 74A, Gurgaon
• Close to proposed Metro Station with excellent arterial connectivity to Dwarka,
Manesar and NCR
• Superb Connectivity to International & Domestic airports, Delhi and the
neighboring commercial developments of Gurgaon
• A well integrated development consisting Commercial Spaces, Retail and IT
spaces.
• Ample parking area
• 100% power back up
• Centrally air-conditioned with energy efficient chillers
• 24 hrs security surveillance
• Modern fire detection; suppression systems with sprinklers, fire/smoke detectors
meeting all NBC norms
• High speed elevators

Seismic design complaint as per zone

South Court is strategically located in the Saket District Centre situated on the Press
Enclave Marg and behind Hotel Marriott Welcome Group. With a total built up area of
37161 sq. mts. of which 23226 sq. mts. is dedicated to retail, this complex is slated to
become one of the largest retail hubs in South Delhi.

South Court draws visitors not only from Saket, but also affluent neighboring colonies
like GK I and II, C.R. Park, Sainik Farms, Haus Khas, Panchsheel Enclave and Malviya
Nagar. South Court is the only mall in Saket to have a 2-anchor store advantage with
Lifestyle and Landmark retail outlets accounting for 8361 sq. mts. and 5109 sq. mts. of
space, respectively.

The parking area includes both surface and a 3-floor basement parking, sufficient enough
to accommodate between 800 and 900 cars.

•
Launch Date
August, 2005

• Specification
Total Built-Up Area is 37161 sq. mts.

Retail component is 23226 sq. mts.

The Shop Sizes range from 400 Sq. Ft to 4300 Sq. Ft

•

• Location
Jasola, South Delhi.

• Area
77108 sq mts approx

• Components
Retail Arcade, Cafes, Gourmet Outlets integrated with the Office Complex

• Vehicular Access
Easily accessible from Noida through Kalindi Kunj, and from South Delhi
through New Friends Colony, Nehru Place and Mathura Road. A mere 5 minutes
drive from Ashram, it offers easy vehicular approach through a 19 meter wide
road

• Catchments
Sarita Vihar, Noida, East of Kailash, Greater Kailash - I & II, Panscheel Enclave
and Chirag Delhi

• No. of Floors
G + 12

• Parking
3-level basement parking coupled with DDA parking adjoining the complex
• Traffic movement
12 Passenger Elevators and 2 Service Elevators

• Features
Centrally air conditioned with energy-efficient chillers, 24 hrs CCTV security
surveillance, and 100% power back up

• Architect
Mohit Gujral

• Architecture
Built on a sprawling 3.18 acres of area, the complex will comprise of two
identical towers. Magnificent interiors coupled with a large atrium will enhance
the ambience.

• Landscape
Marked by extensive landscaping and distinct entrances and exits, the identical L-
shaped towers will enclose a large open piazza to infuse the complex with
unparalleled ambience and energy

• Location
A Block, Shalimar Bagh, New Delhi (Near Richi Rich Banquet Hall)
• Components
Retail Arcade, Anchor Store, Food Court, Gourmet Outlets and Multiplex
• Vehicular Access
Main Ring Road
• Catchments
Pitampura, Rohini, Punjabi Bagh, Karol Bagh, Ashok Vihar, Model Town,
Dr.Mukherjee Nagar, Kamla Nagar, Shakti Nagar and Delhi University – North
Campus
• Anchor Store
Pantaloon, Food Bazaar, DT Cinemas
• No. of Floors
G+4
• Parking
2-level basement parking in addition to surface parking
• Multiplex
4-screens
• Traffic movement
Escalators and Elevators
• Architect
Mohit Gujral
• Distance to Airport (both domestic and international by road)
30 kms (approximately)
 CHAPTER 5

CORPORATE SOCIAL
RESPONSIBILITY INITIATIVES
 OVERVIEW
We dream, We dare
We grow, We share
We build, We care

While DLF continues to create world-class infrastructure throughout India, it has not lost
sight of its responsibilities as a change agent for accelerating the pace of social and
economic transformation across various segments to complement the efforts of the
government.

For DLF, Corporate Social Responsibility is not just an add on; rather our business and
social commitment are mutually reinforcing and neither will be sustainable without the
other. We have a continuing social responsibility towards the people of the area in which
we operate more so towards the less fortunate. It has been our constant endeavor to create
sustainable economies and transform stagnant lives into active partnerships through
synergized proactive handholding in areas of infrastructure, education, training, health
and environment. We have made a public commitment to carry on these trusted
relationships.

Chairman, DLF Limited,

Mr. K.P. Singh
Swapana Sarthak Informal School
In fact DLF's first social responsibility interventions date back to the time that DLF was
setting up the DLF township in Gurgaon when instead of turning a blind eye to the local
problems, DLF decided to undertake internal development work in the villages of
Nathupur, Chakarpur and Wazirabad by contributing through construction of internal
village roads, additional rooms in the schools and internal village electrification. At
around the same time, DLF initiated its first education initiative by setting up the
Swapana Sarthak informal school for children of the construction workers. This school
manned by trained volunteers conducts classes for children who are ill equipped to join
regular school or those who cannot afford to do so. All children enrolled are provided
with free uniforms, mid day meals and learning material. Starting from merely 10
students, the school today has on roll 220 students. Initially getting the children out of
their homes and instilling a sense of personal hygiene and cleanliness was a challenge
and the volunteers had to really work on them to ensure the present state.

DLF Learning Excellence Centres

Taking the education initiative ahead, DLF partnered with Pratham in May 2007 and set
up DLF Learning Excellence Centres in 25 villages by involving the government schools,
community teachers and introducing innovative teaching learning material. The main
hurdles faced during the project were lack of adequate means of public transport and
resistance from the local community to involve the women. However, these were
overcome through a sustained education and awareness campaign conducted across the
entire village community and by taking the village Panchayats into confidence. This is an
ongoing project likely to benefit 1100 students over a period of one year.

DLF Labour Hutment

While all the big developers focus only on providing world-class facilities to their buyers
DLF carried its social responsibility initiatives to the construction work sites in Gurgaon
once it started construction of the DLF Township. At DLF it was felt that even though
there had been tremendous improvement in construction technology and quality it was
distressing to note that the people who actually make all the glitzy buildings were a
neglected lot and often required to do so in inhuman conditions. The sight of construction
workers and their children living in jhuggies without even the basic facilities at most of
the construction sites is not uncommon. At DLF it was their constant endeavor to
improve the living conditions of their construction workers by providing them all the
basic necessities at the site itself by efficient and effective space management. DLF
seized the initiative in this respect and became a pioneer in providing all necessary
facilities to its construction workers on site when it tied up with Laing O Rourke for
construction projects. It was decided that before commencement of the construction a
suitable location be identified on site for construction of hutments to house the workforce
for the entire duration of the project. Instead of constructing makeshift or temporary
accommodation DLF sanctioned hefty budgets to build a mix of cemented hutments and
dormitories for the workers. The entire labour hutment area was paved to ensure easy
access even during the monsoons and the work of sanitation and housekeeping was
outsourced to a third party namely M/s Lion Services. All the residential accommodation
at the DLF labour hutment site is provided with electricity, water, fans, beds and linen
and separate areas have been provided for toilets and washing. In order to take care of the
children of the workers mobile crèches have been made available on site through a
strategic tie up with an NGO named Mobile Creches. A subsidized canteen manned by a
third party has also been made available on site to ensure hygienic and good quality food
on site. Medical help is available on site along with a 24-hour ambulance to take care of
emergencies. In order to improve the skills of the workers as well as train potential
workers on site a non-profit residential "Apprentice Training Centre" for imparting skills
in carpentry and masonry was started.

Rural Primary Health Centres

In March 2007, DLF decided to focus on another hitherto neglected but vital area – rural
healthcare. It was decided to set up Rural Primary Health Centres in villages to provide
free medical consultancy, health checkups and subsidized medicines to the villagers. The
first Primary Health Centre was set up at Village Shikohpur in August 2007 in
association with an NGO Deepalaya. It is proposed to set up six such centres in the
present financial year.

Helping the Rural craftsmen

While at one level DLF focused at initiatives for infrastructure augmentation, education
and health at the same time it was felt that as a infrastructure creator DLF must also
provide a forum for rural craftsmen to display their wares by bringing them closer to the
urban consumers thereby increase their avenues of income. As part of this initiative in the
retail malls set up in Gurgaon, wherein DLF was the pioneer in providing international
standard shopping experience, DLF awarded free space to a few NGO's like Khushboo
Welfare Society, India Vision Foundation and the Rashtriya Blind School and others to
enable them to exhibit their products for awareness and to create awareness for the cause
they espouse.

Vocational training centres

As part of its strategy to train and empower people with permanent skills thereby
enabling them to earn their livelihood for times to come DLF has set up job linked
vocational training centres in Hospitality, Customer Relations and Salels and IT enabled
services. These training centres have been equipped with all necessary training
infrastructures from computer labs to headphones and LCD projectors.

Development of Arya Samaj Mandir

DLF Commercial Developers Ltd. has contributed Rs.20 lacs towards the development of
Arya Samaj Mandir in DLF City, Phase-II. This will not only help in over all
development of the Mandir primises but also help the community at large wherein
devotees can come and seek spiritual solace.

Environment Programs
Haryana Urban Development Authority (HUDA) has consistently over the last seven
years awarded DLF with "Excellence in Horticulture Preservation". A total of 47 awards
have been received under various categories.
DLF has installed one of its kind gas-based power generation system at the Infinity
Tower. Co-generation is also a part of this installation as we are utilising the waste heat
for air-conditioning and are in effect saving about 25 per cent of power.

This year (July-August, 2007) DLF initiated an plantation drive in 21 villages of Haryana
by involving the Government school children and the local Panchayats with support from
the Forest Department .

DLF is in the process of switching its street lighting system to 36 watts CFL with
electronic choke thereby saving 15-20 watts per street light.

Challenges faced while initiating CSR initiatives

a. Designing, developing and executing standard uniform facilities and guidelines at
all construction sites
b. Identification of credible NGOs to run the various CSR programs.
c. Securing active partnerships with the Panchayats in the Rural CSR initiatives
account of strong internal politics and affiliations.
d. Securing participation of the entire community on account of Inter caste politics
operating in the villages
e. Securing participation of girl child in the education programs on account of lack
of awareness and indifference to education of the girl child

Employees volunteering programme

Before undertaking any CSR initiative in a region, the concerned employees in that
region are contacted to understand the need of the area and CSR programmes are
developed keeping in mind the identified need. Employees are further involved in
monitoring of programmes to ensure effective delivery.

In the present financial year DLF is initiating a donation programme wherein the
employees will contribute and donate old clothes and other household articles for the
construction workers and their families employed at DLF construction sites.
Blood Donation camps are also being organised for blood donation by the employees in
association with Lions Blood Bank.

Voice from the beneficiaries group

"Pehle jab hum site per jaate the to hamaare bachhe wahin par khelte rehte the. Par ab
aisa nahin hai. Mera bachha Om Prakash ab DLF ke swapana sarthak school mein
padhne jaata hai aur wahan use khana bhi milta hai. Aur humse who koi paisa bhi nahin
lete" says Dashrath, a construction worker at Wazirabad.

"Hamare rehne ke liye saaf kamre aur toilet hain aur hamarein bachoon ke liye crèche
hai jhan bachon ke parhai bhi hoti hai aur khana bhi milta hai" says Joginder employed
at the DLF Magnolia site

"Hamare gaon mein DLF ke ye dispensary banane se hamare gaon ke logon ko ab bahar
nahin jana parhta aur elaj bhi free mein hota hai nahin to pehle 14 km door jana parta
tha" says Shauchan, the Sarpanch of village Shikohpur.
CSR Blood Donation Camp

In November and December this year, 249 DLF employees donated blood to the Lions
Blood Bank during the Blood Donation Camp organized by DLF Ltd

DLF funding for the CII Project Lifeline Express in Hingoli, Maharashtra

DLF has partly funded the CII Lifeline Express (Hospital on wheels) health camp in
Hingoli, Maharahtra from 15th January to 2nd February, 2008. The Lifeline Express is
the world's first hospital on wheels and it is an international initiative against avoiding
disablement. It offers on the spot diagnostic, medical and surgical interventions to the
disabled free of cost. It consists of 5 coaches including a fully equipped and air
conditioned Hospital for pre and post operative care. Between January 15 and February
2nd 2008, over 1500 patients with cleft lip, ear deafness, polio and cataract disabilities
will be operated free of cost.

Thank you so much for your time and support.

 BIBLOGRAPHY

MAGAZINES:-

BUSINESS WORLD – JUNE EDITION 2009

BUSINESS TODAY – MAY, JUNE 2009 EDITION

WEB SITE:-

WWW.DLF.COM

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